I’ve always said never to look back, always move forward, but in this business, sometimes it’s not always feasible to keep your eyes straight ahead. As authors, we have a back list (or hope to write one) and as much as I hate to admit it, or put time into it, we do have to do a little maintenance from time to time.
My maintenance included redoing the covers for my trilogy. I needed to redo them for a couple of reasons.
- People were mis-categorizing them. Because the couples had all their clothes on, people were thinking the books were sweet romance. When I did my Freebooksy for Don’t Run Away, they even went so far as to email me and ask if I had selected the wrong category when I paid for my promo. Don’t Run Away‘s one star review on Amazon made it clear the woman was appalled at the swearing and the sexiness on the first page. At first I blamed her, but she judged my book by its cover and thought it would be a sweet romance. So, okay. I finally took responsibility for it and now my covers (hopefully) reflect a little more of what is inside the book covers . . . and bed covers!
- Kobo turned down a promo ask. I know this might not have anything to do with the cover of Don’t Run Away. I mean, it was my first ask, and Mark, in Killing It on Kobo, stresses the need to ask and ask and ask. And only when you get tired of asking maybe then reach out to the Kobo Writing Life team and say, hey, what’s up? Why am I never approved for a promotion? As I’ve said before, real people are behind Kobo Writing Life. A real person looks at the books submitted for promo, and a real person chooses what she thinks will fit inside the promo. I asked to be in a Free Contemporary Romance promo, and maybe my cover didn’t fit what she was looking for.
- But this will help with other areas of marketing, too. It’s not just at Kobo that I will see some benefit from changing my covers. I may snag more eyes on Amazon and the other marketplaces as well. I’ve killed all my Amazon ads right now, but it will be an interesting experiment to start them up again (if I do) with the new covers.
- My skills are better. I’ve said a million times it’s easy to slap text onto a cover using Canva.com and publish your book. That’s what I did with the trilogy. Found photos that
kind ofworked and found some font, and did the best I could. But since I made the covers two and a half years ago, I’ve learned GIMP better. I hadn’t heard about Canva. I did my original covers in Word, if you can believe it. So even just learning about Canva’s existence helped tremendously. I pay for the Pro access, just because I love using it so much, and I figured it’s the least I can do for their team.
- I found other places to buy pictures. Lurking on Facebook groups aimed at helping indie authors helped me find other places for book cover photos. Using depositphotos.com helped me find the couples I ended up using for the trilogy, where before the only site I knew was safe was canstockphoto.com. Only the one for Don’t Run Away sticks out a little as it has a darker background and not a white one. While I could have snipped the couple out and pasted them onto a white background (because, yay, I have the skills to do that now), I didn’t think about it that much, and I don’t regret not doing it. The new covers are still 100 times better than what they were. So you lose a couple battles to win the war, and just be happy you won at all.
- I learned to experiment with font. Back then, Word didn’t have much choice, and font is like the photos–not everything is safe to use.
- I learned to really take a look at what is popular in my genre. Before I was publishing on a regular basis, and before I understood what indie publishing romance meant, I thought a cover was a cover, and that was it. But now I know that publishing romance is a whole different ballgame. Speaking of ballgame, want a series about baseball romance? Got it. Motorcycle club romance? Check. Billionaires? Check. Firefighters. Navy SEALS. And those are just the mainstream subgenres. Then we get into, um, dinosaur romance, Bigfoot romance, I’m-Going-To-Chain-You-Up-And-Make-You-My-Sex-Slave romance, reverse harem romance, and everything in between. So you better believe that your cover should at least *hint* at the sub-genre your book is in. And my fully-clothed happy couples didn’t depict any sexy-times. I don’t write sub-genre, though, so choosing couples that didn’t skew toward a certain sub-genre was tough. Too sexy and they’d look like erotica. If the men were too rough, the books would look like bad-boy romance, or alpha-romance. Study your book’s genre and make sure that your cover fits what is popular in your genre. Wolves on the cover equals shifter romance, and don’t forget it! 😛
A friend pointed out that my trilogy was about running, and it is. But running isn’t sexy, and the photos of couples I found running were even less sexy, and not cover-worthy by a long shot.
Here are a few covers from the top 50 contemporary romance right now. Guess what sub-genre they’re in.
Lots of skin, some tats. A couple menages, if you look at the top 100 full list. Tell Me to Stay by Willow Winters seems to be the couple with the most fully-clothed. And even they are in a provocative pose. I did some homework for my covers and I’m happy with what I came up with.
I’m hoping I don’t have to go back and redo those for a long time. If ever. I redid the paperbacks for both KDP Print and IngramSpark. And in turn, I needed to update the insides. Replacing all those files is a lot of fun, said no one ever.
On the bright side, I’m getting better at handling IngramSpark, and yes, I did the full covers in Canva for both KDP Print and IngramSpark. Thanks, Canva!
Here are my old covers:
One thing you can probably notice is Nikki and Dane are a bit back. Then Alyssa and Brett are a little closer, and then Marta and Ian are in your face. LOL When you’re doing a series and you don’t have much skill, it’s extremely difficult to make your covers look like they belong together. It’s why I wanted to hire out this time around. It would have made things so much easier if I could have just shoved this onto someone else.
While I was looking at the top 100 in contemporary romance, I began to notice a trend and I started playing with photos and text. Keeping in mind that every second I was “playing around” I wasn’t writing my current series. Blah! But I came up with some mock-ups of how I wanted the trilogy to kind of look:
These were just concept, and I didn’t notice right away that it looked like the same guy. Not a terrible thing if the trilogy was about so gigolo or something. Also, the backgrounds are a little cluttered with items like the faucet and sink, and items like that don’t make the covers look clean. I really like the couple I found for Chasing You, but in the end I didn’t use them either. You can see what I was trying to get at, anyway, and this first attempt brought me a little closer to what I was looking for. And they are far from what I had originally.
This is what I ended up with:
They look like they belong together. The men are shirtless, and the women all have long-sleeved white shirts on. That was very lucky for me. They give off a sexier vibe, and the font fits in. Do they look 100% like what is on the Amazon top 100? No. But they don’t look as if they belong on the Amazon Top 100 of Sweet and Clean Contemporary, either. I paid for the photos from depositphotos.com and I was lucky enough to find the sexy font free for commercial use. I never realized before how brunet men with scruff could look the same, but I’m hoping people can tell they are a different guy (at least, I hope he is!). Doing these has really made me wonder what I’m going to do with the four-book series I’m writing right now. It’s enough to give me hives, that’s for sure!
I guess what you really want to know is if I’m making any sales off the new covers. The answer to that would be no. Not any measurable improvement. Don’t Run Away is permafree on all platforms, and I consistently give away 1-4 copies every day on Amazon, and a handful here and there on ibooks, Nook, and Kobo. So far that hasn’t led to actual sales for the other two books in the trilogy on Amazon, or for the others in my backlist for that matter, but the first book isn’t as strongly written as the other two, so that’s to be expected, I guess.
I’ll throw some money at them and see what happens.
At some point, I’ll be redoing the cover for All of Nothing, too. Though I have gotten GREAT feedback, it doesn’t fit in with what’s hot right now, and that’s the name of the game. Fitting in while standing out!
Tell me what you think!
If you want to try Don’t Run Away, it’s free on all platforms, and you can find it by clicking this link. It will redirect you to any platform where you buy ebooks.
Thanks for reading!
The Years Between Us is still my favorite cover. ❤ Thank you for sharing your experience with all of this. It's enough to make anyone scared, but that's part of what drives life, right? Being scared but pushing through. You've got this!
Covers are tricky. We never know if it sells until we change things and track sales. I change my covers a lot for some of my low-selling books while keeping my author brand intact. Same layout, same author fonts and placements which drives cover designers I buy from crazy because I tell them exactly where my name needs to be to stick to my branding. Otherwise, I end up creating my own covers.
Have you looked into your keywords? Hidden Gems has an interesting tool that helps with filling those 7 text boxes to the max with keywords for your book metadata.
Building a brand is something we should think about from the very beginning, but few of us do. I was publishing covers with what I thought looked good, but not necessarily what would represent me, or what I write. Sounds like a blog post. 🙂
I haven’t looked at HG for keywords, and I’ve only recently heard of them. Thanks for the tip and the link! I have Publisher Rocket by Dave Chesson that I need to learn to use.
I’ve also realized I need to keep up-to-date with those tiny sub-genres. It definitely helps with marketing.
Thanks for reading, and have a lovely week ahead!
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