When I did Bryan Cohen’s 5-day ad challenge, he did some Facebook live events where he would help us in real time with any questions we had. While this challenge was tied-in to him selling his course, I still can’t believe all the work he put into the free mini-lessons, and I’m very grateful.
Anyway, I would watch along with everyone else, picking up tips where I could that would apply to my own books.
After a few of these videos, I realized something . . . so many people were worried about the fate of their ONE BOOK.
Don’t get me wrong, having written and published a book is fantastic. It’s a feat many people say they want to do, but hardly anyone does. If you’ve done that and are trying to sell it, you’re already one step ahead of 98% of everyone who wants to write a book but never does.
The problem with this, though, is that if you’re only selling one book, if you’re taking courses, learning ad platforms, listening to podcasts about book marketing, doing anything that takes away from writing your next book, you’re BEHIND 98% of the writers who are concentrating on building their backlist.
I keep up with publishing news and what’s changing in the industry; which small presses are closing, what Amazon is up to, what Draft2Digital is offering next. Ads are a little bit different. What you know today might might be different than what you need to know tomorrow. In fact, as an example, Amazon changed the way their ad platform looks right as Bryan was done with his 5 day challenge! What he taught us was still invaluable and we could put that into practice, but his segment for visual learners was almost irrelevant the minute the course was over. Anyone watching the videos would be confused because the platform doesn’t look like that anymore.
One day after his course ended! Jeez.
What I want to explain going into that is, if you’re learning an ad platform for one book, you’re wasting time when you could be writing another book because by the time you need to know it for book two, it could be already changed.
But, you’re saying, maybe it’s not a waste because their book will sell with ads.
Sure, maybe it will. If you have a solid stand alone with a good cover and a good blurb, you might make some sales.
BUT, raise your hand if you have only one book in your backlist that
- is a novella
- is the first in a series but you don’t have any of the others written yet (and have no idea when you will)
- is a mishmash of genres and you don’t know who your audience is
- is written in a genre you’re not sure you’re going to stick with
- your book is wide
If you have an only book that is any of those above, you are better off leaving ads alone and writing another book.
We’ve all heard that writing the next book is the best marketing there is for the first one. It’s not just the writing, it’s social media/networking, too. When you’re on social media sharing snippets, you’re blogging about your writing process, who your characters are, etc, you’re doing more than promoting one book. You’re laying a foundation of being an author. Readers will know that you’re planning to write for a while and they’ll feel more comfortable investing their time in your book(s).
It would be interesting to know how many books on Amazon are singles and their authors aren’t planning on anymore. They’ve walked away for various reasons. Maybe you don’t plan to walk away, but a reader isn’t going to wait three years for a book 2, either.
The number of books you need to make traction rises every year. When I started out it was three. Now, the latest statistic I’ve heard is 6-10, and that was last year. This year? I’ll safely assume that you need 10+ books in your backlist before you see any kind of movement toward actual sales. Learning ads is a big part of this, of course. But the time you spent learning and the money you spend experimenting could be going toward your backlist.
I’m a member of the 20booksto50k Facebook group. Michael Anderle came up with the idea that that if you have 20 books in your backlist you should be able to make 50k a year in sales. He does some math, and I won’t get into that now. It’s an easy concept to buy into. I rather like thinking that after my quartet comes out and I’ll have 10 books in my backlist, that I could potentially make 25k a year in sales. That would change my life.
It’s definitely something to work toward.
But you can’t make that a goal if you’re going to waste time marketing one book.
James Scott Bell has a great book out right now called Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind. In it, he talks a lot about marketing books, (and I did say this in my review on Goodreads) and he does spend a great deal of time talking about writing. Write the next book, and the next and the next and the next. In my review, I pointed out, well, you gotta learn how to market at some point, or you’ll have a big backlist and no one reading it.
I think that’s true. Natural momentum only goes so far.
And while I’m happy to spend some money on ads, to try them out, get a feel for them, I have six books in my backlist, I have 4 more coming out in the next couple months, and I’m 30,000 words into a secret project.
My writing time is not taking a hit.
It’s a mindset. There’s no harm in getting your feet wet. There’s no harm in being curious. But when you publish a book you’re not a writer anymore, you’re a business person filling a need (readers of your genre). Remember that when you’re selling one thing in your store, and you’re spending money on ads.
That’s all I have for today! Likely, my blog posts will be hit and miss for the rest of the 2019. I’m editing my quartet and books one and two will be off to the proofer soon. I have three and four that I’ll be diving into soon, and my secret project is well under way.
I love to share whatever is on my mind, though, and I’ll try to keep up my posts!
I’ll be updating you with my Amazon Ads adventures over the weekend. Let’s just say . . . it’s been quite a ride, and not all together inexpensive, either, but that’s what you get, I suppose.
I can share this little bit with you . . . All of Nothing, before I started Bryan’s 5-day ad challenge was at 81,xxx (dont remember the exact number) in the Amazon Kindle Store. Since promoting it with ads since September 20th, it’s at 16,399. I know rank doesn’t mean much, not really, but it is kinda cool to see people are reading it.
I think the new blurb and cover have made all the difference!
Until next time!