Category Archives: book marketing

Thursday Thoughts: The world is a large place

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When I get up in the morning, I have a routine. I go to the bathroom, start a pot of coffee, and go out and feed the squirrels, bunnies, and the crows if they come. I have a bowl I use and fill it with cat treats (for the crows) bird seed, and peanuts in the shell, and toss it outside in my apartment complex’s parking lot. There is an empty parking spot and the animals, because we live in a quiet building, don’t mind picking around there for food. Anyway, so I toss the food out while the coffee drips, go inside and pour a cup, and scroll social media for a few minutes before I shower.

I always see some goofy stuff, some Amazon hate, politics (of course), the Cat Distribution System at work, that kind of thing. Today I saw a post that said (paraphrased), that if you’re bummed about sales there’s a Stuff Your Kindle Event going on and that could be why your sales are low.

I mean, I get it. I’ve gone through my own pity parties before (it seemed like mine went on for all of 2024) and I can get behind whatever you have to tell yourself to feel better. But, lying to yourself also does your books a disservice. The world is not that small that a Stuff Your Kindle Day would hurt your sales, especially if you don’t write romance.

That’s one thing that being stuck in the writing community will do: it will box you in to the point where you think nothing else is going on outside that bubble, and let me just remind you that’s not the case at all. I’ve joined Stuff Your Kindle Days, and out of respect for the person putting it together I’m not going to spew the numbers she shares with us, and I have no idea what Stuff Your Kindle event this is anyway. There are so many now it’s hard to keep track of them all. I hadn’t heard there was one going on today, but let’s just say there are 500 books available. That seems to be an average number where these things are concerned, so that means 500 authors are taking part. Some authors’ newsletters subscribers and social media followings can get pretty high, but if those 500 authors had 1,000 newsletter subscribers, that’s half a million readers this event is going out to. Not everyone opens their emails, so we can subtract a few thousand from that number but we can also add them in again to make up for authors posting on their social media. I would think a half million readers is pretty generous as authors just starting out can have as few as a hundred newsletter subscribers, and some none at all, using the event to jumpstart their writing careers.

A half million readers might seem like a lot, but according to Visual Capitalist, in 2020, there were five billion eighteen million adults in the world between the ages of 20 and 79. That’s a lot of readers that we might be forgetting about when we hear there’s a Stuff Your Kindle Day.

I think instead of being bummed there’s an event going on, or trying to blame your low sales on holidays (that not everyone celebrates) or a time of year that doesn’t affect all parts of the world at the same time, like summer (we have summer in the US while Australia has winter for a quick and harmless reminder), we could just use that energy to figure out how to reach readers all over all year round.

That’s easier said than done, of course, as my own sales being what they are don’t put me in a position to preach to anyone. But, I’m also realistic in that I don’t blame my lack of sales on things like Christmas. I take full responsibility for it.

It’s a better use of your time and energy to think of ways to reach those 5 billion plus readers such as write a reader magnet and build your newsletter list. Join a Facebook group of authors who write in your genre and introduce yourself. Networking is a great way to build relationships for newsletter swaps down the road. Experiment with some ads, they don’t have to be expensive. Double check that your categories and keywords are correct. The correct meta data will help Amazon position your book and help your ads work better too. Write another book, preferably a series. As much as I say how difficult they can be and how much energy they take, if you write a strong first book, read-through can lift your sales by more than you’d think.

When we place the blame of low sales on something like a Stuff Your Kindle Day, you’re taking power away from yourself. I know marketing can feel painful and not everything you do is going to work, but you can explore options to get the word out about your books.

Anyway, this was just a quick thought I had today. I hope you’re all staying warm where you are. It was a chilly -20F this morning when I went out to feed my animals. While I’m waiting for it to warm up I’m busy writing WICKED GAMES, but next week I’ll update you on what I’ve been doing.

See you on Monday!

QUICK LINKS:

I wrote about Stuff Your Kindle Days in a different post, and if you write romance or a romance subgenre and want to participate, you can find the list here.

If you’re interested in buying a promotion David Gaughran has a huge list, and some aren’t that much money. You can find the list here.

Written Word Media’s 2025 Trends: Part Two

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If you’re just finding the blog and/or missed the first five trends I wrote about that are in Written Word Media’s blog post, you can find that post here: Written Word Media’s 2025 Publishing Trends: Part One. And if you want to read Written Word Media’s blog post yourself, you can find it here: https://www.writtenwordmedia.com/the-top-10-publishing-trends-for-2025/

Let’s jump right in to the trends.

Trend number six: Trad and Indie Converge in Due Course
We already see this happening in different ways, so I would imagine this will keep going. Publishers snapping up indies who are doing well to exploit the audiences they’ve already built, trad authors publishing titles on the side themselves, the Big Five using print on demand technology. Publishing is getting mixed up more than it ever has been, and that won’t stop as authors and publishers alike look for the best ways to find an audience, save money on printing and distribution, and keep as many royalties as they can.

I think what this means for indies is that as long as you put out a good book that has a good cover and has been edited, it’s not going to matter if you published the book yourself. The stigma that used to come from self-publishing is gone. Trad authors who publish on the side to either add extra books to their publishing schedule or publish books that their agent didn’t sell, or whatever the reason is, they have a loyal audience who buys all their books and it doesn’t matter if it was trad-pubbed or not. Indies don’t have that convenience of an already-made audience, so that’s one thing we have to take upon ourselves, but everything else is pretty much the same, especially when we read every day about a traditionally published book that needs more editing. If you want to read about traditional publishers using print-on-demand equipment, Jane Friedman wrote a blog post about it and you can read it here: https://janefriedman.com/dont-demonize-print-on-demand/

Trend number seven: AI Tools Become More Mainstream
I think anyone who really believes this isn’t tapped into the way a lot of authors feel. I get that being on Threads and seeing the hate AI evokes isn’t an accurate sampling of authors everywhere, but just knowing that there is a portion of authors out there who won’t use AI no matter what makes this prediction shaky at best.

As I discussed in my blog post about KC Crowne, I do understand that Al can be used for different things. WWM’s article also talked about non-fiction uses, such as “social media posting, to advertising, email, sales fulfillment, or tax management” and I think if authors start embracing Al in bigger numbers, that will be all they’ll use it for, because, here’s the thing. Writers actually like to write. We want to plot our stories, we want to come up with backstories, we want to delve into our characters’ feelings and emotions so we can evoke those feelings and emotions in our readers. If we turn to Al for any part of that creative process, why are we writing then? Like with KC wanting to relate to her readers, how can she do that when she won’t take the time to get to know her own characters and write her own work?

People who predict the controversy of using AI will go away don’t have their fingers on the pulse of what a lot of authors feel. We also want people to get paid for their work, which is why I would never ask Al to create a picture for me. Almost every single thing you want can be found on a stock photo site, and if you can’t find it there, hire an artist, and maybe she’ll be able to pay her internet bill with the fee you’re paying her.

Readers may not care if you use AI to write, or to make your books’ covers, or to make Facebook ads as long as their enjoyment of a book they read isn’t impacted. Which means that whether you use AI or not, your main goal when writing and packaging your book should be to deliver a good product that will keep readers coming back for more.

Trend number eight: AI Unlocks Licensing and IP Innovation
I think this trend will only work for the authors who can pay to do it correctly. A long time ago on Twitter I saw someone who said she was using AI to translate her English language books to German and then she was publishing them. She wasn’t using a German-speaking real live human to double-check Al’s work, and I think that is a big mistake. Al doesn’t understand nuance and context, and there’s a reason why the phrase “lost in translation” exists. But, paying a proofreader, any kind, costs money, and using AI is supposed to help us get around that, right? So yeah, she might have had more IP in her hands, but God only knows what she was selling her German readers. Maybe it isn’t that bad, but who’s going to know unless she starts getting bad reviews? By then, it’s too late.

AI narration is getting better and better every day, but I haven’t heard anything recently about the quality of KDP’s audiobook program. It made waves when it first came out, many authors cursing it to the depths of hell, others embracing it as an affordable way to finally have their books in audio format. When I found out that duo narration, preferred when writing dual POVs, wasn’t available, I lost interest in it anyway. I’ve always figured audiobooks will be out of my reach as I can’t afford production, and I kind of left it there. Considering a determined reader can figure out how to have a book read to them on their device, it may not matter much. If AI narration is getting better, so is text-to-voice and the experience for a reader that’s not too picky will be just fine.

I think the bottom line on AI and IP is that yeah, Al can help you put together translations and audio books and art for special editions, but it’s up to you to make sure the quality is there (no one wants to see a model who has six fingers on each hand and has three legs). Al can make mistakes, (just look at Grammarly and how often they recommend commas you don’t need) and going without a human to check and make sure what he’s doing is okay is a risk I wouldn’t want to take with my audience. Listen, I’ve edited for authors who have trusted Grammarly, and it’s harder to edit a manuscript like that than if they would have just handed me a rough draft. Grammarly and other editing software is not perfect so always use with caution.

You might end up with a lot of IP if you use AI to get ahead, but if it’s trash, it’s not worth much.

Trend number nine: Audiobook Accessibility Expands in 2025
We already talked about this a bit, but it will be up to authors who want to use AI narration and readers who want to listen to it. When it comes to AI, it isn’t just about availability and quality, it’s also about what you feel is best for you, your book business, and audience. Not everyone wants to support AI. Maybe we want to support true voice actors who depend on their jobs to make a living. Maybe readers would also like to support humans. Once you put out enough audio books, you’ll find an audience who will support either (or maybe even both). Maybe you’ll find a system where you hire narrators for full-length books but use AI for novellas, or maybe you write only shorts and AI is good enough for your needs. As access expands, it doesn’t mean authors will use it. And if authors us it, it doesn’t mean readers want to listen to it. So while this trend is true, it will expand, because why wouldn’t it, authors can choose not to create with it and readers can choose not to consume it.

Trend number ten: POD Goes Mainstream
We talked a little bit about this already, and it didn’t even occur to me that I’ve purchased a book from a trad author and her paperback book came printed by KDP (there was the time, date, and location stamp in the back). I was wondering what the heck and if she’d been dropped by her publisher and had gotten her rights back. It makes sense for publishers to use POD as it takes up less space than keeping stock and they don’t have to worry about titles going out of print. But as Drew Broussard in Jane’s blog post I linked to above says, there’s just a little lesser quality with a POD print than a book that came from a print run. You’re not going to get the embossed letters or fancy textures, you even run the risk of getting the wrong book between the covers, so I’m guessing that publishers will decide which title will get the POD treatment based on how big the audience still is and how old the book is.

This also could be why it takes so dang long to get author copies. Obviously the more authors who depend on POD the busier the equipment is, and that means planning ahead months if you need to order author copies. Especially since the more authors who use the equipment the more taxed they are and you don’t know if your books will come in good condition and you need to put in a replacement order.

Everyone says don’t write to trends, write the book you want to write because trends change too quickly to keep up. That’s not true, and Billionaire romance is proof of that. Everyone said that was a trend, that “mommy porn” was a passing phase, but it’s going on fifteen years since EL James published her Fifty Shades of Grey trilogy and Billionaire romance is still one of the top selling romance subgenres, though lately Mafia is giving it a run for its money. Trends take a long time to actually lose favor with readers, even if it feels like it happens overnight. These trends WWM talked about won’t fade because that’s just the direction publishing is going right now. AI won’t go away because too many people find value in using it, even if practices like using it to write or narrate books some find too abhorrent to do.

2025 will be like all the others, authors writing good books and trying to get them seen to build an audience of their 1000 true fans. Sometimes I think the publishing industry is glutted with too many books, but then I remember that readers can read a book a day and demand probably matches supply, even if we look at the thousands of books published every month and it doesn’t feel like it. Personally, I don’t think ramping your publishing schedule will help any. If someone doesn’t know you’ve written a book, they wont know you’ve written two. Being that the top marketing advice right now is to write the next book, advice I have passed along and believe in, I think we should still be writing with intent, trying to level up our craft each time we write, always trying to write a book better than our last.

The fact is, it’s difficult finding an audience, but the trick now is to not give up. Do what you have to do to stay interested and engaged and not lose heart. I’ve started to enjoy working on LOSS AND DAMAGES again, and I get excited talking about the next book I’m going to write. I like thinking about the future and the books I want to write, having material planned for well into 2027. I don’t know what life has in store for me, but I’m pretty sure writing is more than a passing trend.

Take care of yourselves this year, and in the meantime, I’ll you next week!

Five Reasons Why You Should Proof your Proofs!

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picture of four book covers. they have the not for resale stripe in the middle. a rocky point wedding series
I still love the way those covers turned out!

Back in the day, I used to be excited to order my proof from KDP. It was fun to see my book look like a book, and I’d take pictures of it, proud I was a published author. That was when we published through CreateSpace and they didn’t have that ugly stripe in the middle. When Amazon merged CreateSpace and the ebook part of KDP, I didn’t mind. I liked having my book versions together on one dashboard, and when they added the NOT FOR RESALE stripe, I was okay with it. A lot of physical ARCs have some kind of warning that it’s not the finished product, and these are no different.

But, there is also other value in ordering a proof (if you can) and as the years went on, I started going over my proofs. Now I’m always shocked to learn not everyone proofs their proofs, and they are missing out on a great opportunity.

A last editing sweep, of course.
Editors and other authors say to change your font in your Word document to make typos stand out or use the read aloud feature (listening to the voice read a word that’s not spelled correctly is funny), and those are both great ways to find typos that would normally slip by. But, also reading your proof is a good way to see run-on sentences, punctuation errors like broken ellipses, spelling mistakes, and more. One of the things I have noticed is that reading your proof can actually help you see where scenes could be plumped up or if it drags. Reading your book, flipping the pages, and seeing the words on a printed page allows you to feel how your book moves, and when I was proofing my King’s Crossing series, I made a lot of scene changes right at the last minute. There’s something real about holding your book in your hands and reading it, and if you don’t proof your proof, you’re missing out on that experience.

Check your formatting.
Sometimes things look okay on your screen but not in print. When I was proofing books 4-6 of my King’s Crossing novels, there are a lot of journal entries. Max left Gage his journal that described a lot of what happened in books 1-3 and played a huge part in Gage figuring out Zarah’s past. But I wanted to format those journal entries in a way that didn’t distract the reader from the story. I finally ended up just using italics, though I tried other things like setting them in in a block quotation or an alignment block. Then, once I decided on how I wanted them formatted, I had to go through all the books and make sure I changed them all and didn’t miss any for consistency. Sometimes you’ll end up with just a word or two on a separate page that you need to fix, sometimes the pictures in your back matter need to be adjusted. You won’t know those things if you don’t proof your proof.

Check the cover.
Print on demand isn’t always accurate, and KDP is notorious for printing dark. Sometimes you might decide to go with a matte cover instead of glossy. You are never going to get the colors you see on the screen, so it’s best to order a poof copy and make sure the colors are how you want them, that your spine looks good, and the back over looks professional. A lot of times I don’t get the gradients lined up to the spine just right and I have to move it over. You won’t be able to tell that looking at a PDF of your cover. One of the last-second catches I saw when I was proofing my Rocky Point Wedding series was that I still had A Rocky Point Wedding Book One on book four. KDP might have caught it when I published, but it was better that I saw it and fixed it myself.

This is book four. Ooops.

Look for lines and scenes that you can use in graphics and reels.
This will probably be one of the last times you read your book, and you can use this read-through to highlight hooky lines, dialogue, and scenes you can use in social media graphics and TikTok videos. One of the most time-consuming things is to page through your book, looking for lines you can use, and if you do this during your last edit, you’re saving yourself time in the long run. I wish I would have thought of this a long time ago, but social media isn’t my strong suit. You can be sure that I’ll be doing it from now on.

Peace of mind.
I see so many people who want their books in bookstores and libraries, yet they never order a proof to see exactly what their readers are getting when they pay 10-20 dollars to buy a paperback. I want to see exactly what my readers are going to get. I want the cover to look good, I want my formatting to look like a traditionally published book. I want to be able to catch all the typos I can (humanly) catch. I know that cost can be a barrier for some, the cost of the book and shipping might be too much after spending on editing and cover design, but as long as you are able, I would always recommend proofing your proof.

You probably don’t want to know how many proofs I ordered of my King’s Crossing series. That series is over four years in the making, and I changed the covers, too. I spent a lot on books I ended up throwing away, not needing them after fixing what I needed to fix. I throw away a lot of proofs, actually, because I don’t need them anymore. I only have room for so many, and prefer to keep a few author copies on hand instead. If you have the space, you might keep them for nostalgic purposes, but I don’t have much room, and I don’t see the sense in keeping them. The finished product is enough for me.

Ordering a proof is exciting, but it’s also a chance for one last read, no matter how sick you are of the story by now. Enjoy the last time you’ll read it, and quietly say goodbye to characters that you worked so hard on.

Thursday Thoughts: Social Media

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sell phone with chalk drawings depicting social media icons like cloud, envelope, speaking bubble and envelope. different colors: yellow, teal, and purple. text says, thursday thoughts: social media

So, a couple things caught my eye this morning while I was having coffee trying to wake up. Thursdays are my Mondays and I don’t always handle the mornings as gracefully as I should. Becca Syme says maybe not opening social media (or checking your sales dashboard) the minute you open your eyes could help, but for now this is my way of easing into my day.

The first thing I saw this morning was this lovely Thread by Holly June Smith (typed out in Alt text):

Snapshot of a thread: Hollyjunesmith Today in Unsolicited Indie Author Advice Nobody Asked For But Might Find Useful Anyway (yep, it's a series now): You have to detach your self-worth from social media numbers. Yes everyone wants their book post to go viral and sell a bajillion copies. Yes it's depressing when your carefully crafted posts get 100 views. But checking them all day long will not push that number higher. There is no magic answer. Nobody truly knows how these algorithm works even if they act like they've nailed it. I've had the rush of a post doing big numbers and thought "Yes, I've finally made it!" only for the next thing to flop. These sites are never going to make this easy for us, they want us to keep coming back and posting more.
Snapshot of a Thread: Hollyjunesmith You can look at what others are doing and try to emulate that yourself, but what works for some doesn't for others and you need to try things more than once to gain traction (then they'll probably change the algorithm anyway 🫠) Very few people see overnight success with social media the only thing I've ever seen actually work is to keep posting, and let the numbers be what they are. More often than not, consistency will be rewarded over creativity. Bit depressing, but that's the game. tl;dr Make regular content that doesn't use a lot of your time and energy, and keep going.

I really love this and what I needed to hear because underneath all the blog posts I write about doing better, complaining about low views when I do actually post, and just overall wondering if social media really moves the needle at all, is the fact I have a really difficult time posting. Even on my personal Facebook profile, I rarely post anything. I don’t care much about “checking in” when I go somewhere or telling people about my day. I don’t take pictures of my breakfast, and if I take a picture of a boozy drink like the one I ordered last night when I went out with my sister…

Southtown Pourhouse, Fargo, ND

…I usually forget to post it and delete it off my phone later. I learned years ago on Twitter that followers don’t add up to a whole lot.

Then right after I saw Holly June’s perfect thread I read someone’s bragging about her social media growth. It made me feel crappy for about two minutes because while she can brag about how quickly her account grew, I have a lot of things I’m proud of that (in my opinion) are more important than that.

If you ever feel down because your social media growth isn’t what you want it to be, remember what’s important. Here’s a list and you are welcome to print it out and tape it somewhere to remind yourself that there are more important things than follower count.

write your books make real connections be helpful build a community on your own property each with an envelop black filigree in corners of graphic

Write your books!
Remember why you got into this game to begin with. Everyone is talking about what will happen when TikTok gets banned, and when you have 40k followers and use that platform to sell books, yeah, it’s going to be a devastating development. I’m still pretty optimistic that TikTok won’t go away anytime soon (I’ll believe it when I see it), but social media platforms and the billionaires who own them are fickle beasts and one way to control that is to keep your eyes on your own paper and write your books. Your books will always be there no matter what kind of social media disappears and what takes its place. I’d rather say I wrote three books this year than say I gained 50 followers or whatever. Remember what’s important. Besides, even if you do have a ton of followers, they can’t buy what’s not there.

Make real connections.
Personally, the only reason I know of to have social media is to make personal, genuine connections. Obviously, 100% of my online friends I’ve met through social media. Though, some have reached out to me through this blog and we stay in touch through email or the messages part of a platform like Instagram. Network with others in your genre, build bridges with those you can help and who can help you. That’s what social media is really for. (I’ve said for years if you’re not connecting with other authors and using it to find out important book news, you’re using Facebook wrong.) I’ve been friends with a handful of people for several years that I met on Twitter and I wouldn’t have met them if I hadn’t be a part of that platform.

Be helpful.
It’s going to sound dumb, but helping my friends and other authors is probably the most important part of this whole thing. I learned how to do book covers, I have Vellum and learned how to use it. Now I help other authors who can’t afford to hire out those services. I edit for people when I can. I beta read. I like helping people and between that and writing my books, publishing them and hearing feedback from readers that they loved the story, those are the two most important reasons why I keep writing and publishing. It’s why I keep coming back to this blog every Monday. Just the other day I got a message on Instagram from someone who thanked me for writing the Canva tutorial on how to make a full paperback wrap. I’d rather have someone reach out and thank me for giving her the tools she needed to publish her book than a million followers.

Build a community on property you own.
I can’t stress this enough. Like the future of TikTok and what Musk did with Twitter, you never know the outcome of some of these platforms. Some seem to be around to stay, but for every platform that hangs on, there are more that don’t like MySpace and Google +. As an author, even if you don’t want to hear it, build your reading community on land you own and that way it doesn’t matter what social media does or doesn’t do. Create a website, blog on it if you want so you can build SEO. Start a newsletter. Collect those email addresses and back them up often so no matter what happens to your aggregator, your readers are yours to keep. Sometimes we put our energy into the wrong place. I’m not saying building a following anywhere, like TT or your Facebook author page, is a bad move, but also have a plan B, because just like we say about Bezos, they don’t care about you. The last thing Mark Zuckerberg cares about is your book business. You have to take it upon yourself to find a way to stay in touch with your readers that doesn’t depend on anyone else. If you have an FB page, frequently remind them to sign up for your blog or newsletter or as an alternative, tell them to follow your author page on Amazon. Amazon may not be around forever either, but if they don’t want to give you their email address, I think a follow over there is the next best thing. Now that Zuck owns Instagram, Threads, and Facebook, when their servers go down, ALL that goes down. Having a way to reach your readers that doesn’t depend on someone else is a must. It really is.

You can get down looking at other authors’ follower counts, but behind the scenes, those followers might not be doing anything for them anyway. I know my followers on Twitter didn’t, but I also made friends and that’s what really counts. Post if you want, find joy in sharing your work with others. I’m not saying having a social media account and trying to gain followers isn’t valid, it can be in this world of being online, but it’s definitely not the end all be all of your publishing journey. I have to remind myself of that when I see others’ social media accounts exploding and mine is a stagnant mess. But I’ve accomplished a lot in the past year. I’ve finished a 6-book series and started publishing those books. I’m editing a standalone that sounds so good, and the cover I’m tweaking is a perfect match. I’ve picked up a reading and formatting project I’m going to start working on soon.

I’m on social media. I like talking to other authors, talking shop, supporting them in bite-sized Threads pieces. I’m trying to like posting on my FB author page, even if my reach is bad and my engagement isn’t any better. But with anything, what you put into it is what you’ll get out of it, so I’ll keep posting my favorite lines out of my books, talking about my books, and my life as an author. If those posts find fans, they do, and if not, that’s okay. I’ll keep editing Loss and Damages, and it will be a solid addition to the backlist I’ve written over the years.

And unless I’m starving, my breakfast won’t have anything to do with it.

Come back on Monday. I’ll have my usual post and I’ll be talking about the 2025 Written Word Media publishing predictions. Have a good weekend!

My First Author Update of 2025

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Last year went out with a bang, and this year has come in with a whimper. I mean, the whimper isn’t because I’m in pain, it’s just how I’m going to live my year. I finished reading a book I started last fall, right before I decided to edit my Rocky Point Wedding Series, and started another, reading for pleasure. This weekend I’ll begin edits on Loss and Damages, but I took New Year’s Eve and New Year’s Day “off” and did some housekeeping instead.

KDP approved my new files for the ebooks and paperbacks of my series without giving me any hassle about keywords or licensing rights (or something else I wasn’t prepared to tackle). I was pleasantly surprised and relieved. Not so pleasantly surprised and relieved when I did the same for IngramSpark and ended up paying $200. Fifty dollars a book ($25 dollars per file) wasn’t something I could afford, but the changes were too drastic not to do it. It was something I had taken upon myself and paid the price. The books are better for it, and I’ll find the invoice somewhere and give it to my accountant, uh, next year as I did that on the first of January. This year’s taxes (2025) will look a lot different as I doubt there will be many royalties to declare and a lot less ad spend to claim.

I turned off all my ads after earning $1.76 in royalties on Saturday. I had two Facebook ads that had two dollars a day ad spend, and some Amazon ads that were going at .50/click. I can’t keep my ads on if my royalties aren’t at least breaking even, so I just put up my white flag completely and shut them all down, even my rockstars on Facebook I said I would never stop. I suspect it won’t take long for my books to sink, but like I keep saying, that’s okay. I used to think that breaking even was okay, or even a good thing, but all that takes energy and I don’t want to have to think about click spend or conversion anymore. I might still boost a post now and then. Facebook ad gurus say not to do that, but with the way the algorithms are, boosting a post once in a while is practically the only way to get views. Since I have my ad information all set up in Facebook anyway, boosting a post won’t be difficult. I am trying to get more followers on my author page, though I’m not sure to what end. It’s a nice thought that followers turn into readers who will buy, but I lost that dream when I was on Twitter and my 14k followers did nothing for me. But, like I told a friend in an email, without ads running, I need to do something or no one will know I’m still breathing.

Last year my books were in two promos in December. I paid for a Fussy Librarian and gave away 3,491 copies of A Heartache for Christmas, and in a Stuff Your Ereader promo, I gave away 3,130 copies of Twisted Alibis. I was disappointed because in previous SYKD events I’ve given away a lot more than that, and Twisted Alibis and my Ghost Town Trilogy as whole have done well. Not sure if my hook wasn’t hooky enough or what, but I don’t know if I’m going to participate next year. I was surprised my Fussy Librarian did so well (Al says they have 352,127 free promo contemporary romance subscribers which was more than I thought) but I gave away a Christmas novel in December, so that was probably just timing. I said in a previous blog post that I was going to do four of those kinds of promos this year, but I don’t know. I’m tired of pushing my books, tired of hoping for a result that probably isn’t going to happen. Giving away books has an ROI that can’t truly be measured, and I think I’ve given away enough books for the foreseeable future. I did an author unwrapped on Threads and looked up the free books I gave away last year. I gave away almost 15,000 books in 2024. I don’t mind giving away books, I really, really don’t, but at some point you have to decide how beneficial it is and I’m going to wait and see what kind of page reads and read-through those promos will produce, if any, in the next few months.

I did some website cleanup and moved my books off this website to my author site. I don’t blog to sell books anyway, and all my 3rd person stuff is old and not worth mentioning. I updated some bits and pieces on my author website and I’ll be fine leaving the sites separated. Blogging over there is going okay–I got a couple more downloads of My Biggest Mistake when I sent out a Happy New Year post. Checked my subscriber stats and I’m still losing people, but that’s okay. I don’t know how to cull my list on WordPress so them opting out is the only way to get people who don’t want to be there off my list.

I’m going into this year gentler, trying not to care as much, enjoying the writing and books in general. Tired of trying to make money and there are a lot of posts on Facebook and Threads right now from authors who have been at this for just as long or longer than I have making pennies a day. I’m not alone but knowing that doesn’t make me feel better. I’ve just come to terms with it, and honestly, it’s fine. I’ll accept the yearly loss on my subscriptions like Canva, Office 365, and WordPress because at this point not paying for that stuff is stepping away farther than I want to and I wouldn’t be able to help the authors I’m currently helping. My Alliance of Independent Authors membership is a must because you never know when I’ll need their support if Amazon does something to my account. Once all the books in my King’s Crossing series are done releasing, I can downgrade my Booksprout plan to only one book a campaign instead of unlimited, and I’m only paying $20 a year to Bookfunnel so they can distribute my reader magnet and my Addicted to Her easter egg. The money I have in my savings account needs to stay there, and I don’t have the energy to make sure my royalties are matching my ad spend, so it’s best just to turn them off and let my sales do what they will. The $200 I paid to IngramSpark hit me hard and will be my last big spend. I shot my shot and missed. Now I don’t have any money to play with. I knew it was going to happen, and I’m prepared. It is what it is and all that.

I’m still going to write and publish, like I said, so this blog will always be here. Besides, for some reason, I have 400 downloads in my DepositPhotos account I thought I needed, and I still have about 70 ISBN numbers to use out of that pack of 100 I bought a few years ago. I’ve learned to bootstrap book production–editing, covers, formatting–so maybe I’ll learn to bootstrap some marketing, though the only bootstrapping I know of is social media, and I’ve never been great at that. I did ask Al for some social media prompts geared specifically toward billionaire romance indie authors, and he did a good job. He gave me 31 prompts for the month of January that could actually work without much tweaking. Though, he’s not too helpful when it comes to videos (I’d never ask him to make them for me), if that’s what’s really moving the needle. At this point, my social media accounts are the only place I can talk about my books now, besides my newsletter, and I should talk about them somewhere. Especially since I still have three more books of my King’s Crossing series yet to release. Still working on keeping my books in my mind even after they’ve been published.

That’s about all I have this week. Thanks to my friend Melody for giving me a heads up about the Bookfunnel YouTube channel/podcast. Lately, while I’m cooking dinner, I’ve been listening to their episode on having a publishing plan. Because, you know, what else am I going to listen to when I’ve been saying for the past few weeks I’m going to go easy on my writing and publishing? [Insert rolling eyes here.] Whatever. It’s a great talk, and maybe it will fire you up for the next 51 weeks. If you want to listen to it, or check out their channel, look here:

That’s about all I got. I hope the new year treats you well!

Until next time!

Vania (VM) Rheault is a contemporary romance author who has written over twenty titles. When she’s not writing, you can find her working her day job, sleeping, or enjoying Minnesota’s four seasons with a cup of coffee in hand.

Monday Author Update

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holiday flat. holly berries, evergreen branches and a red present on black background. text says. Monday author update

I haven’t done one of these for a while, but there’s nothing to update you on, either. I finished book three of my Rocky Point series, and since I dated the most recent edits, I was dismayed to find that it will have taken me four months (or more as I’m not done with book four yet) to get through these. Not that I should be bothered, these books are a strong series and a solid part of my 3rd person backlist, but I had planned to use this time to get ahead. It doesn’t matter. The longer I’m writing and publishing, the less I think there are repercussions to having long wait times between books. You’ll need to push your back list and communicate with your readers through your newsletter and/or social media, but we think too much about readers forgetting about us, and that’s really not the case.

We can burn ourselves out thinking about FOMO and drive ourselves mad thinking that readers will move on to other favorite authors. It’s true, some readers may be one and done, but any author has to face that possibility, not just slow writers. There are millions of readers out there and when you do get around to releasing that next book, you’ll find new readers and the readers who have enjoyed your books before will come back.

I’m not even looking at a long gap between releases, I don’t think, despite the four months I used to polish my old series. I have no idea how long it will take me to get Loss and Damages edited and packaged (I have the cover done, so we’re just talking writing the blurb and shoving my Word document through Vellum), but if I can do that by the end of March for a September release, I’m not going to need something new until January of 2026 . . . if I keep Amazon’s cliffs in mind, and at this point, I don’t know if I care. It seems silly to freak out over something that really doesn’t warrant it, but man, it’s difficult to let go of the RIGHT NOW mentality so many authors face every day.

Anyway, so how do I plan to to keep my readers interested in me and my books while they have to wait? What can you do if you have long gaps between releases? Here are a few things I plan to do next year.

Keep going with my newsletter. I’m a proud cheerleader of newsletters, but if I have to push myself to write them at times. I almost didn’t even send one out when my third book in my King’s Crossing series released, but people wanted to know as I had the highest open rate since I started my newsletter back in, I have no idea now, 2022 maybe. I was shocked and really pleased, so you might think no one wants to hear from you but just the fact they signed up says they do.

Do better with social media. I know (I use the word loosely because we don’t talk anymore) someone who would constantly take down her social media profiles. She’d have them up for a bit, post, gain a following, then take them down. I still check in with what she does (stalking sounds so nasty, doesn’t it? LOL) only because she does social media so well. She’s got almost as many followers on her new FB page as I do after having my author page up for six years. It’s not that I don’t have things to talk about. I have plenty of books and stuff going on in my life that having a blank author page really isn’t necessary and makes me look lazy and like I don’t care. I care, but I have a terrible time showing it.

Put my book(s) on sale. This is something else that I have a problem with. I don’t remember to use my free days very often, and I can’t remember the last time I even tried to do a Kindle Countdown Deal. Sales are also a good way to keep in touch with your readers so you have something to tell them, and obviously, sales are a great way to find new readers. A while back I heard Zoe York say you should plan a promo every quarter, so four times year. I’d like to do that, especially since I have more than enough product to rotate and there are newsletter promo sites like E-Reader News Today and Robin Reads that I haven’t tried yet.

Keep doing ARCs. There’s been some talk on Threads about authors not doing ARCs anymore, due to lots of reasons like piracy and reviewers not pulling through. If just for the sake of something to talk about, I will keep doing ARCs of my books, and you can probably look forward to ARCs of Loss and Damages sometime in June or July. I’d like to have all my ARC links taken down by the time I put my book on preorder, even if it is just a short one. Admittedly, this option is only good if you write ahead. Some people put their ARCs up just weeks after the book is complete, but Loss and Damages will be finished months before I need reviews. I even hope that by the time I put ARCs up, I’ll have the next standalone I want to write done and edited and almost ready to go.

The main thing is to communicate with your readers, and I’m terrible at it. I love talking writing and publishing with other authors, but I need to get used to talking about my books in a different way. I have dreams of being an obscure bestseller, but that’s an oxymoron at best. Even if I have never heard of a romance author who is making a living wage, that doesn’t mean she doesn’t have a huge fanbase she talks to on a regular basis. I need to start putting myself out there, and that’s really difficult for me. Not like, personally. I can talk about my health issues all day long (and have) or marketing or publishing, but talking about my books, hyping them up, is odd somehow. I’m proud of my books and I think I’m a good writer, even if I have to go back occasionally and do the extra editing sweep from time to time. I don’t know. Being proud of myself and my accomplishments is just different, but in 2025 I’m going to try to be better.

I’m not going to stress about my publishing schedule next year. I need to control my FOMO and just write and publish at my own pace and not think I’m going to fade off into the void if I don’t have books ready all the way until 2027. It’s ridiculous the pressure we put on ourselves, and no one is keeping score except us.

Write for the love of it, and publish because you want to share your stories. I’m excited for the books I’m going to be editing and writing next year. I want to change my perspective and talk about my books in a way that readers will want to read them.

Next week is my usual year-end summary, and after that we’ll see what the new year brings. I’m sure there will be the usual publishing predictions and I haven’t weighed in on them for a while. Mostly because it seems all the predictions are the same year after year (publishing moves slowly after all), but I haven’t really paid attention either, because of how I’ve felt, so this will just be another change in a long line of things.

I hope you have a happy week if you celebrate!

Until next time!

My 2025 Word of the Year

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Pantone, a company that “provides a universal language of color for many industries” announced it’s color for 2025 . . . Mocha Mousse. Apparently, it’s the first time in 25 years that they chose a shade of brown.

taken from https://news.artnet.com/art-world/pantone-2025-color-of-the-year-mocha-mousse-2582184

It’s a thing, I suppose, to choose a theme, a color, a resolution, (I almost typed revolution, and maybe with the current political environment in the States, it’s that, too) to express what we plan to do, to describe the vibe we want to put forth into the coming year.

For years I never bothered because I knew every year was going to be the same as before. It’s really depressing and soul-sucking to have a health issue that doesn’t seem treatable, much less curable, and I treated each year as the same. This post isn’t about what I’ve suffered with (I’ve made you suffer with me on this blog, and I know we are both tired of that) but I can’t deny that now that I know what’s wrong and that there aren’t more serious matters to contend with (no colon or ovarian cancer, yay!) I can’t help but think of the next year in a different light.

A romance author I know went though breast cancer treatment this year, and she said she wouldn’t be able to approach writing her books in the same way. That made a lot of sense because when you go through trauma like that and can come out the other side, maybe not whole, but in pieces that can be glued together, you can’t help but be a different person.

You all know I’ve been at this for a long time, (no, this isn’t a woe-as-me post . . . I’ve had almost a million page reads in KU this year alone, so I definitely know that I’m luckier than a lot of authors) and if you do something long enough, maybe you don’t lose your joy, but you know. It stops being exciting, it stops being . . . I don’t want to say fun because I still do, have fun writing, that is. But no matter how much you enjoy something, if you feel you have to do it, it becomes monotonous, even if only slightly.

So my word of 2025 isn’t a word, but a phrase. “Be still and know.”

What’s funny is my sister, daughter, and I were shopping downtown Fargo, ND, and there are all these trendy little shops. We went into one and this saying was on journals and mugs and pens and paperweights. I liked it, the peace of it, and I asked my sister where it came from. She looked it up on her phone, and it’s actually a Bible verse: “Be still, and know that I am God” Psalm 46 verse 10.

I’m not religious. My parents sent me to a private Baptist school from Kindergarten through fourth grade, then they sent me to public school in fifth on, though I did attend Sunday church services until I moved to go to college. That kind of ruined organized religion for me because even though I was young, I saw how hypocritical people were. There may be exceptions, but I grew up learning religious people aren’t nice. And I do see that, as an adult, people using their religion to feel better than other people, or as an excuse to do nasty things that Jesus definitely wouldn’t have done while He was here.

For a while, that tainted the saying for me, but like any religious person, I can twist it to what I want it to mean for myself. Just kidding, kind of. I still like the peace of it, the quietness of the meaning.

The last few years I’ve done nothing but move forward, and I have accomplished a lot in that time. I still would like to do a few things in 2025, and I let you know what those were in a previous blog post. But I’m going to look at things differently, slow down, enjoy the silence, and work on my books in a way that I want and find that joy again.

I want to finally stand still and appreciate how far I’ve come and all that I’ve accomplished. I want to rest and breathe and do other things that aren’t book-related. Moving forward is great when you have goals and plans and somewhere to go, but maybe I’m done moving forward. Maybe I’ve reached my destination, and you know, that wouldn’t be a bad thing. I actually rather like the thought of it. We liken being authors and publishing to running marathons but even runners finish their races, and if they truly can’t, they get picked up wherever they happen to be on the course. I don’t need a ride, but maybe I finished, and now I can eat my banana and power bar, drink my bottle of water, take a hot shower, and do something else. A runner never stops running (okay, I did but I still go for walks), and I won’t stop writing, but maybe I don’t need to train to run any more races. Writing can go back to being fun, and now that I’m feeling better, I’m interested to see how that incorporates into the next projects I’m going to work on.

I suggest if you want to move forward, have goals to work toward. Know what your finish line is. After all, what is the saying? A goal without a plan is only a wish.

But wishes are nice too. Especially if they come in the form of chocolate cake that has mocha mousse frosting on top.

Your Best Marketing Strategy–TL;DR (Write more books!)

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TEAL GREEN BACKGROUND STACK OF OLD BOOKS. TEXT SAYS. TL;DR: WRITE MORE BOOKS

We talk about marketing a lot, such as buying promos, setting up a newsletter, networking with authors in your genre to do newsletter swaps, learning an ad platform. Depending on the status of your mental health and how thin your wallet is, you should probably be doing all those things. As Meta buys everything and then enforces guidelines, (no more steamy snippets on Instagram, y’all) it’s getting more and more difficult to use free resources.

Social media could be useful, or has been, but as these company shy away from content they consider porn, or pörn, you run the risk of getting your account suspended, shadow-banned, or simply the algorithms just won’t show your stuff to anyone. TikTok is the worst in its guidelines they arbitrarily enforce, and I can’t remember the last time I even bothered to post a video. With the announcement of the new Instagram guidelines pertaining to sexual content, lots of romance authors are scrambling. Social media isn’t dependable, and hopping from platform to platform won’t do anything, and here’s why. Author problems are not reader problems. Instagram’s policies really don’t affect readers. We get caught up in the author world and forget that readers aren’t always where we are. Yeah, you might be posting hoping to catch the eye of a bookstagrammer, and if that’s part of your marketing strategy, then you’ll be dealing with the change, but for the most part, you can find readers other places.

The one best marketing thing you can do though–we hear it a lot and also ignore it–is to write the next book. There are caveats to that, and I think that’s why it gets pushed aside. If no one is reading what you’ve got, then why keep going, right? I agree to a point, and that’s when you have to make a decision. Learn how to market in other ways or accept that no one is going to read you. BUT, here’s the thing we don’t talk about. If a reader finds you an likes you, having a backlist is the best way to keep them with you.

Here are the reasons why I think it’s always important to be working on your next book despite what’s happening on social media… and your sales dashboard.

Publishing regularly keeps you relevant. There’s not a lot we can agree on when it comes to Amazon besides how frustrating it is to work with them, and this: Amazon gives you a 30-, 60-, and 90-day new release cliff. This is where they push your book, giving you a little bump that you’re supposed to run with. Once the first 90 days pass, you’re on your own, and authors frequently find out that being on your own is not a good thing. Ask any author who is pleasantly surprised by their positive ranking only to watch their rank sink. It’s why indies try to publish four times a year–they don’t want to fall off the cliff. You may not be able to publish four times a year, not unless you save up and slowly release, but the more you publish the more relevant you are to Amazon and to readers who will know you’re in it for the long haul.

You get better with every book. Writers need to write to get better. Each new book gives you the opportunity to try new things and level up your craft. Like I mentioned before in previous blogs, I plotted out A Heartache for Christmas years ago, but I couldn’t write it because I wasn’t good enough to execute the plot twist. After I wrote ten other books, I tackled the plot and the mystery with ease. Maybe the mystery isn’t a shocker, but it was more than what I was able to do when I was plotting the book in the first place.

Another great reason along these lines is you get faster with every book. All these social media posts that say books that are written in two months (or whatever) are trash are written by people who are jealous an author doesn’t need long to write something good. The more you write the faster you get and the less you need to spend on editing. You can’t get good at anything unless you practice.

More promotional opportunities. Events like Stuff Your Ereader Day and newsletter swaps are becoming more prevalent as social media becomes more unstable and more undependable. It really helps when you have more product to be able to rotate in these promos. Even when I buy a Freebooksy, I don’t always promote the same book, and you can find different readers by advertising different books because they’ll be written around different tropes/plots/characters. On the same token, you’ll have more books to put on sale. Even if you’re in KU, being able to put your books on sale is a great way to find new readers. Right now I have three of my King’s Crossing series on sale: Book one is .99, the second is 1.99, and the third is 2.99 to encourage readers to buy and try. I’ve sold 24 of book one since its release, and I don’t think I would have sold them unless they were on sale. Book one could potentially lead a reader to buy the other five, so never discount the power of putting a book on sale. Elana Johnson is a master of putting her books on sale. She talks about rapid releasing and book prices in her talk at the 20booksto50k conference a couple years ago. It can be intimidating to listen to her, but she’s motivating too. You can listen to her here:

You’ll have more to offer your readers. Readers want more from you, and while that can be scary, it can be motivating, too. You’ll have more to talk about in your newsletter (and on social media) more excerpts to share, more covers to reveal. If readers know you’re going to stick around, it makes it more likely they’ll stick around to see what you’ll be up to next.

You may motivate someone else. I’ve heard from a few people they have admired how many books I’ve been able to write in such a short amount of time. I was writing to hide how I felt, sure, but I also could have used my health as an excuse to wallow (no judgment to those who have health issues and can’t write as much as they’d like. I was fortunate. I was able to write, so I did). The fact is, I enjoy writing and it’s never a hardship to give up a few hours every day to get some words in. I hope that as a whole, my career has motivated a few people. I’ve gotten compliments on this blog, too, how I manage to stay consistent and try to help people with the topics I write about. I’ve said I really only can do that by being active in the writing community, trying new things (like my Goodreads giveaway), and be willing to spend a little money (like on ads) so I can write about my experiences. Writing and publishing your own books is difficult, and to keep doing it year after year is admirable. Willing to write about your failures is also admirable and can be a learning experience so others don’t have to go through it.

Keep a book on reserve. One thing you could do with an “extra” book is keep one on your computer and publish it at a time when things are rough and you can’t get the words down. Most authors I know wouldn’t do this because they write slowly and every book they finish they want to publish and put out into the world. But I do know one or two people who hang on to books for this very reason. They don’t know if they’re going to get sick, they don’t know if having a baby will slow them down. Life is full of uncertainties, and if you’re making any kind of money you can’t lose, having a book on reserve could be the difference between keeping your royalties up, or losing what momentum you’ve managed to create for yourself.

Use a book as a reader magnet. I’ve given away My Biggest Mistake over a thousand times since I put it up for free as a newsletter freebie in January of 2022. The downloads have slowed down a bit because I used to run an ad to my Bookfunnel link, but I don’t do that anymore. It got to be too expensive, and now I just give it away for free, casual like, and hope people will sign up for my blog instead. MailerLite did me dirty, and that’s okay. I like blogging and I’m still reaching readers, and I don’t mind giving away a taste of what readers will get if they buy one of my books.

If you’re going to be in this for a while, there’s no downside to writing the next book. It’s kind of like that running saying that I used to hear all the time back when I was running: You regret 100% of the runs you never take. Maybe it would help if you had a plan for the book before you start or while you’re writing it. Like, this will be my reader magnet, because I want to spend the second half the new year nurturing my list, or, this will be on standby because last year I was sick a lot and having something already written would easy some of the pressure. (Kinda like making saving your sick time for when you really are sick.) Maybe just working toward finishing a series is enough motivation to keep you going. At any rate, marketing can be time-consuming, creating graphics and looking for snippets, but none of that really means anything at the end of the day. A healthy backlist will look more impressive, and the more product you have the more product you can sell.

What are you goals for 2025? How many books do you want to write? How many do you know your capable of doing? I wish you the best of luck when writing!

Past Decisions and Their Consequences

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Too tired to look for a stock image. Imagine something pretty here.

Everything we do results in some kind of consequence, some kind of reward, whether we know it or not. Whether we want to admit it or not.

Last week was another crazy day on social media when I saw someone encouraging people to use KDP’s POD, but mark up their paperback prices on Amazon to $200.00 so they could sell off their website instead. This is such a bad take for so many reasons, and when I replied saying that at least IngramSpark was a better option because you can print without distributing, she went off on me saying IS wasn’t viable for everyone and that I was toxic and privileged for even suggesting it. That really hurt and I dropped out of our conversation because I’m not going to let people assume how I live. It’s not toxic to suggest a better way of doing things, it’s not privilege to suggest a platform many authors have access to. She wanted to be right, and there were plenty of people who agreed with her. That’s fine. Look like an idiot selling your paperback for $200.00. Doesn’t bother me at all.

The main issue is that IngramSpark costs money. If you live in the US, you know how expensive ISBNs are. Part of her privilege insult was because she assumed I buy my ISBNs and that I was telling people they should do the same by suggesting they use IS. She doesn’t know that yeah, I did buy a pack of 100 (costs $575 which was almost as much as my rent) but I charged them on a credit card and it took me several years to pay them off. My ex-fiancé said he would buy them for me, but you know how that turned out and I ended up paying off a massive credit card bill that he said he would take care of. Anyway, the outcome of that story is that yeah, I did buy own ISBNs, and it’s none of her business it took me years to pay them off.

Very rarely on this blog do I suggest you spend money on your book business, but on the flip side, I’m very clear that I believe you can’t start a business properly without spending some cash. If you want to sell YOUR book off YOUR website because you’re running a business YOU own, why would you want to use an ISBN that didn’t belong to you? That’s MY main reason for buying ISBNs. They belong to me, I’m registered as the publisher, and if Amazon is ever a dick and closes my account, my books are safe. For all the hating on Amazon over on the sewing platform, they’re quick enough to take what Amazon gives them.

Anyway, so when you use free ISBNs you’re taking a risk Amazon will treat you well and if you take free ISBNs from anywhere else, you’re accepting any eventual consequences.

This isn’t a post just about ISBNs. You take risks making your own covers, especially if you don’t have the skill to create a cover that will tell readers what your genre is and won’t look homemade. Just the other day someone was bemoaning the fact he couldn’t get preorders for his book. I told him to look at his cover and maybe redo it, that it looked homemade. He actually was very nice about it, and maybe he will change it, I have no idea. That kind of consequence you may never see–you could not sell any books and blame it on lack of marketing or algorithms. Unless someone you believe and trust says your cover is garbage and you change it, you could go years without knowing what kind of damage your cover caused. I mean, you know I do my own covers, and back in the day they weren’t great. I still see the free stock photo I used on 1700 Hamilton other places, and I published that book eight years ago now. Canva templates taught me a lot, and I still like how this cover came out, the first for Wherever He Goes, even though I changed it to something sexier later that’s still the cover on the book now.

I had to look for this on Goodreads

Not listening to your editor and having a book bomb after the fact can have dire consequences–a reader won’t give you another chance if they spent money on a book that had plot holes and grammatical errors every two sentences. And, you know, poor reviews last forever. I’ve been editing my own books for a while, and I know the risks, may have even suffered from some of them. God only knows who’s read my books and said they’d never read me again. I also know the risks of trusting people, and well, tired of that, so you have to choose the lesser of the two evils.

My biggest regret so far was not starting a newsletter sooner, and I wonder how far I’d be now if I had given as much attention to a newsletter as I have to this blog. Maybe because of the change in direction I decided on in 2020, it wouldn’t have mattered, or those people who signed up wouldn’t have cared either way.

After unpublishing some hardbacks and Large Print, I thought about unpublishing a couple of my first books, just because they aren’t the quality of the others, nor are they in the genre I decided to write in. Some say romance is romance, but my romantic speculative fiction could probably go, also my erotica that I decided I couldn’t write because there was just too much sex. (If you have to remind yourself to put in the sex scenes, erotica probably isn’t for you.) When you say you want to write and publish whatever, those consequences can catch up with you. Difficult to make a brand out of “whatever” and you may look back in five years at all the word salad you hoped people would buy.

The one thing all these have in common is that no one can tell you these things. I mean, yeah, the advice is out there, cover to market, hire an editor, start a newsletter, buy your ISBNs if you can. All that’s out there but it’s funny because we’ve turned being indie into defying the rules and maybe some rules are meant to be broken, but this is a business and whether we like it or not, there are best practices.

I almost didn’t write this blog post because I realize the subject is boring and repetitive, even if I’ve made similar mistakes. The bad advice out there can really take me aback, and that woman who had supporters telling people to price up their book left me speechless. What would readers think stumbling upon a book that cost $200.00? How is that author going to tell those readers she preferred to sell off her website? It all seemed so bizarre to me, yet people agreed, said they were going to try it. I don’t know, it just seems like one of those things that you could look back on later and say, “What was I thinking?” Of course, you can do that for just about anything, the cover that wasn’t right, blowing off your editor, not listening to someone who knew what they were talking about because you were determined to fail on your own. That’s how people learn, and I’ve had people tell me to hire an editor, but some things are easier said than done.

So this post is 1200 words of drivel (it’s almost Thanksgiving in the US so I’ll refer to it as turkey gravy), but honestly, my brain is fried. I’m halfway through editing my age-gap. I’m really loving the story and it’s fun to see how far my writing as come, but editing is tiring, probably more so than simply writing. I also have to proof my series proofs, and that will take a minute, but I’m hoping that I’ll get everything wrapped up by the end of the year. I want to start working on my first person stuff again, putting into practice the things I finally know that I didn’t before. I’ve come a long way working on my King’s Crossing series. Really, smoothing out over a half a million words taught me a lot, and I know it did because working on my Rocky Point series was really eye-opening. I agree that sometimes you have to fail on your own to learn, but you do have to keep working on your craft and level up on your own if you don’t want to take anyone’s advice.

That’s all I have for this week. I’ll probably post my Billionaire post next week. I think it’s still relevant, and tempers, while they haven’t cooled all the way down, aren’t so hot, at least, and even if it makes some readers crabby, I think it was wise to wait.

After that, well, it’s year-end stuff, and before you know it, it will be January. The world keeps spinning, no matter what kind of rut you’re in. Do your best to keep moving forward, and hopefully you’ll see more rewards than consequences.

Results of My Goodreads Giveaway

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borrowed from goodreads.com/blog

I don’t mind trying new things, mostly because (for now) I can afford to experiment. I give all my receipts to my tax guy and he works his magic. I don’t know how much I get back, but it helps to know that I’m not taking a complete loss on all the extras I need to buy to keep my business going. (I’m looking at you, WordPress, Canva, Booksprout, and Bookfunnel.)

Anyway, because I saw someone on Threads saying Goodreads giveaways should be free, I bought one out of spite (the entitlement on that site is outrageous). It was good timing, since from what I’ve gathered, they’re used to build buzz for new releases. Cruel Fate had only been out for a week when I bought the giveaway, and I did make sure it was okay to run a giveaway on a book that’s enrolled in Kindle Unlimited. It is, and a Goodreads giveaway is probably the only thing you can do while your book is enrolled.

I hit a snag right away because I didn’t realize I couldn’t host the giveaway under my pen name. The giveaway is connected to the name that you have your Amazon/KDP bank account information under (which makes sense because that’s how they bill you). Then I had to verify my email which was a hassle and I wrote about it in a different blog post. You can read it here: https://vaniamargene.com/2024/09/23/housekeeping-update-and-verifying-your-email-address-on-goodreads/

Besides those two things, set up was pretty easy. I researched a little about it, and Al said to put it on for a month, so that’s what I did (don’t always listen to him, sometimes he lies). Looking through other giveaways, thirty days seemed to be about standard, though there were some that were shorter, probably in an attempt to create urgency which can work depending on who your publisher is and how big of an author you are. I’m still just a baby author as far as I’m concerned and didn’t have many expectations. Thirty days worked for me and I gave away the maximum number of ebooks, which is one hundred. I thought back in the olden days you could mix and match and I was going to give away five signed copies of the paperback as well, but if that was true then, it’s not the case now. I was going to give them away on my Facebook author page or something, but honestly, having one book out of six, that ends on a cliffhanger at that, seems pretty useless, and I’ll buy the other five and bundle them up next spring for a giveaway when the last book is released.

So, all in all, the giveaway went okay. In total, there were 2,240 people who entered.

I can’t say that’s more or fewer than what I was expecting since I’d never done one before. Of course, comparison is the thief of joy, but I did notice some books received fewer entries that had the same timeframe as mine and some books by bigger authors that had five-figure entries. I posted the giveaway where I could, and as often as I thought I could get away with, without irritating people. I posted it on IG a few times (and changed the blog subscribe link in my bio to the giveaway link), I told my newsletter/blog, and put it on my Facebook author page. The only place I didn’t put it was on Threads because I don’t have readers there and I’m not trying to find any. I don’t know if posting on social media helped–I think Goodreads pushes your giveaway somehow because my posts have never solicited that kind of response before, and if they do promote on your behalf, I’m grateful. I just don’t have the social media platform to promote something like this which is why I didn’t have high expectations going in.

You can’t measure this kind of return on investment. Sure, when they entered the giveaway, my book was added to their Want To Read list, but I’m not sure how far that really goes.

Everyone knows that in reality, a reader’s TBR list could wrap around the earth twice, so that’s another reason why I considered the giveaway an experiment. Since the last book doesn’t even release until April, I may not see any ROI for months. I could get a few reviews out of it if people read the copy they won right away, but there’s no telling if the reviews or read-through to the next book that’s available can be attributed to this giveaway.

One thing that took my by surprise was that the one hundred copies that were given away showed up on my KDP dashboard. They showed up as processed orders, and I was very confused. First because had I sold them, I would have gotten the royalties. They didn’t show up as free copies on the new reports dashboard, but they did on the old reporting dashboard (that’s going away November 11th, incidentally).

Don’t mind the blank space–my KENP graph looks a lot better.

I even went so far as to contact KDP chat who said the sales looked fine on her end, but she didn’t tell me the books were connected to the giveaway. It was only one night while I was trying to fall asleep and planning this post and what to say that it hit me. So that was a strange lesson learned, but I’m glad I figured it out because a phantom one hundred copies of my book floating around, or KDP glitching, would have driven me crazy.

So why did I do it? I don’t know. Something to try, I guess. I’m not stupid and I know that had I been more active on Goodreads the giveaway probably could have gone even better. But since becoming an author, I just don’t think being active in a space like that is a good idea. There’s an expectation if someone finds out you’re reading their book and honestly, it’s no one’s business what I’m reading (or not reading) or what I think of it. Part of being an author is the literary citizenship, recommending books you’ve read, discussing a book if you know someone who has read the same one. I get it. But in the land of poor reviews and authors who will retaliate if you don’t like their book, I keep what I do pretty private.

Both of my Goodreads profiles are dumpster fires. It’s on my list to clean them up and have a Goodreads librarian update the covers to almost every single book I ever published because they’ve all changed. Maybe answer some questions so they’ll have recent answers. Update my bios because I think a lot of them still say I have my cats, and Blaze passed away almost a year ago already. (She was our last cat and due to financial reasons we will remain pet-free). Look like I’m at least still alive even if I’m not active. That’s the problem with all these book sites popping up. It’s like you’re tasked to keep a profile up to date when you don’t even want to participate. Fable, StoryGraph, LibraryThing. BookBub. I don’t want to be involved like that. Goodreads I almost have to because I need to move all my books over to my “real” profile whenever I publish because of an issue with the initials on my pen name. I get that, and it is what it is. But beyond that, I don’t want to do their reading challenge, I don’t want to update my status. I don’t think everything I read needs to be shouted from the rooftops because it’s no one’s business what I’m doing.

I got a little off track there just because when we talk about places like Goodreads, it’s natural to start talking about reviews, and I don’t like talking about reviews. I don’t write them anymore because I don’t think I should be criticizing my peers’ work, and I’ll leave it at that.

Will I run another giveaway? I don’t know. If I’m going to pay $99.00, I feel like I could put that money toward a promotion where I can measure the ROI better. On the other hand, I reached readers I haven’t before, and depending on who won a copy, maybe a bookstagrammer or someone on TikTok or an influencer of some kind, someone will read it and fall in love with the series. A lot of this publishing game is luck, and you just never know what can happen which is why I don’t mind trying new things in the first place.

Would I recommend it? Not if you don’t have the money to burn. If you need reliable ROI, I would pay for a promo through Freekbooksy or BargainBooksy or Bookspry or Fussy Librarian, Robin Reads, or Ereader News Today. Those work well, especially if you don’t use them often and their newsletter subscribers are new-to-you readers. But as I said, I think this could have gone better had I been active there, and if you treat Goodreads as its own social media platform and have friends and followers there that you interact with, you could see some positive ROl. We’re all different and we write different books, and what can work for someone won’t do anything for you and vice versa. If you do try it, keep an open mind and remember you may not see any positive movement for months. Hope for the best and at worst, chalk it up as an experience. That’s all you can do.

Until next time!