My First Author Update of 2025

Posted on January 6, 2025 by Vania Margene Rheault

Last year went out with a bang, and this year has come in with a whimper. I mean, the whimper isn’t because I’m in pain, it’s just how I’m going to live my year. I finished reading a book I started last fall, right before I decided to edit my Rocky Point Wedding Series, and started another, reading for pleasure. This weekend I’ll begin edits on Loss and Damages, but I took New Year’s Eve and New Year’s Day “off” and did some housekeeping instead.

KDP approved my new files for the ebooks and paperbacks of my series without giving me any hassle about keywords or licensing rights (or something else I wasn’t prepared to tackle). I was pleasantly surprised and relieved. Not so pleasantly surprised and relieved when I did the same for IngramSpark and ended up paying $200. Fifty dollars a book ($25 dollars per file) wasn’t something I could afford, but the changes were too drastic not to do it. It was something I had taken upon myself and paid the price. The books are better for it, and I’ll find the invoice somewhere and give it to my accountant, uh, next year as I did that on the first of January. This year’s taxes (2025) will look a lot different as I doubt there will be many royalties to declare and a lot less ad spend to claim.

I turned off all my ads after earning $1.76 in royalties on Saturday. I had two Facebook ads that had two dollars a day ad spend, and some Amazon ads that were going at .50/click. I can’t keep my ads on if my royalties aren’t at least breaking even, so I just put up my white flag completely and shut them all down, even my rockstars on Facebook I said I would never stop. I suspect it won’t take long for my books to sink, but like I keep saying, that’s okay. I used to think that breaking even was okay, or even a good thing, but all that takes energy and I don’t want to have to think about click spend or conversion anymore. I might still boost a post now and then. Facebook ad gurus say not to do that, but with the way the algorithms are, boosting a post once in a while is practically the only way to get views. Since I have my ad information all set up in Facebook anyway, boosting a post won’t be difficult. I am trying to get more followers on my author page, though I’m not sure to what end. It’s a nice thought that followers turn into readers who will buy, but I lost that dream when I was on Twitter and my 14k followers did nothing for me. But, like I told a friend in an email, without ads running, I need to do something or no one will know I’m still breathing.

Last year my books were in two promos in December. I paid for a Fussy Librarian and gave away 3,491 copies of A Heartache for Christmas, and in a Stuff Your Ereader promo, I gave away 3,130 copies of Twisted Alibis. I was disappointed because in previous SYKD events I’ve given away a lot more than that, and Twisted Alibis and my Ghost Town Trilogy as whole have done well. Not sure if my hook wasn’t hooky enough or what, but I don’t know if I’m going to participate next year. I was surprised my Fussy Librarian did so well (Al says they have 352,127 free promo contemporary romance subscribers which was more than I thought) but I gave away a Christmas novel in December, so that was probably just timing. I said in a previous blog post that I was going to do four of those kinds of promos this year, but I don’t know. I’m tired of pushing my books, tired of hoping for a result that probably isn’t going to happen. Giving away books has an ROI that can’t truly be measured, and I think I’ve given away enough books for the foreseeable future. I did an author unwrapped on Threads and looked up the free books I gave away last year. I gave away almost 15,000 books in 2024. I don’t mind giving away books, I really, really don’t, but at some point you have to decide how beneficial it is and I’m going to wait and see what kind of page reads and read-through those promos will produce, if any, in the next few months.

I did some website cleanup and moved my books off this website to my author site. I don’t blog to sell books anyway, and all my 3rd person stuff is old and not worth mentioning. I updated some bits and pieces on my author website and I’ll be fine leaving the sites separated. Blogging over there is going okay–I got a couple more downloads of My Biggest Mistake when I sent out a Happy New Year post. Checked my subscriber stats and I’m still losing people, but that’s okay. I don’t know how to cull my list on WordPress so them opting out is the only way to get people who don’t want to be there off my list.

I’m going into this year gentler, trying not to care as much, enjoying the writing and books in general. Tired of trying to make money and there are a lot of posts on Facebook and Threads right now from authors who have been at this for just as long or longer than I have making pennies a day. I’m not alone but knowing that doesn’t make me feel better. I’ve just come to terms with it, and honestly, it’s fine. I’ll accept the yearly loss on my subscriptions like Canva, Office 365, and WordPress because at this point not paying for that stuff is stepping away farther than I want to and I wouldn’t be able to help the authors I’m currently helping. My Alliance of Independent Authors membership is a must because you never know when I’ll need their support if Amazon does something to my account. Once all the books in my King’s Crossing series are done releasing, I can downgrade my Booksprout plan to only one book a campaign instead of unlimited, and I’m only paying $20 a year to Bookfunnel so they can distribute my reader magnet and my Addicted to Her easter egg. The money I have in my savings account needs to stay there, and I don’t have the energy to make sure my royalties are matching my ad spend, so it’s best just to turn them off and let my sales do what they will. The $200 I paid to IngramSpark hit me hard and will be my last big spend. I shot my shot and missed. Now I don’t have any money to play with. I knew it was going to happen, and I’m prepared. It is what it is and all that.

I’m still going to write and publish, like I said, so this blog will always be here. Besides, for some reason, I have 400 downloads in my DepositPhotos account I thought I needed, and I still have about 70 ISBN numbers to use out of that pack of 100 I bought a few years ago. I’ve learned to bootstrap book production–editing, covers, formatting–so maybe I’ll learn to bootstrap some marketing, though the only bootstrapping I know of is social media, and I’ve never been great at that. I did ask Al for some social media prompts geared specifically toward billionaire romance indie authors, and he did a good job. He gave me 31 prompts for the month of January that could actually work without much tweaking. Though, he’s not too helpful when it comes to videos (I’d never ask him to make them for me), if that’s what’s really moving the needle. At this point, my social media accounts are the only place I can talk about my books now, besides my newsletter, and I should talk about them somewhere. Especially since I still have three more books of my King’s Crossing series yet to release. Still working on keeping my books in my mind even after they’ve been published.

That’s about all I have this week. Thanks to my friend Melody for giving me a heads up about the Bookfunnel YouTube channel/podcast. Lately, while I’m cooking dinner, I’ve been listening to their episode on having a publishing plan. Because, you know, what else am I going to listen to when I’ve been saying for the past few weeks I’m going to go easy on my writing and publishing? [Insert rolling eyes here.] Whatever. It’s a great talk, and maybe it will fire you up for the next 51 weeks. If you want to listen to it, or check out their channel, look here:

That’s about all I got. I hope the new year treats you well!

Until next time!

Vania (VM) Rheault is a contemporary romance author who has written over twenty titles.

When she’s not writing, you can find her working her day job, sleeping, or enjoying Minnesota’s four seasons with a cup of coffee in hand.

Monday Author Update

Posted on December 23, 2024 by Vania Margene Rheault

I haven’t done one of these for a while, but there’s nothing to update you on, either. I finished book three of my Rocky Point series, and since I dated the most recent edits, I was dismayed to find that it will have taken me four months (or more as I’m not done with book four yet) to get through these. Not that I should be bothered, these books are a strong series and a solid part of my 3rd person backlist, but I had planned to use this time to get ahead. It doesn’t matter. The longer I’m writing and publishing, the less I think there are repercussions to having long wait times between books. You’ll need to push your back list and communicate with your readers through your newsletter and/or social media, but we think too much about readers forgetting about us, and that’s really not the case.

We can burn ourselves out thinking about FOMO and drive ourselves mad thinking that readers will move on to other favorite authors. It’s true, some readers may be one and done, but any author has to face that possibility, not just slow writers. There are millions of readers out there and when you do get around to releasing that next book, you’ll find new readers and the readers who have enjoyed your books before will come back.

I’m not even looking at a long gap between releases, I don’t think, despite the four months I used to polish my old series. I have no idea how long it will take me to get Loss and Damages edited and packaged (I have the cover done, so we’re just talking writing the blurb and shoving my Word document through Vellum), but if I can do that by the end of March for a September release, I’m not going to need something new until January of 2026 . . . if I keep Amazon’s cliffs in mind, and at this point, I don’t know if I care. It seems silly to freak out over something that really doesn’t warrant it, but man, it’s difficult to let go of the RIGHT NOW mentality so many authors face every day.

Anyway, so how do I plan to to keep my readers interested in me and my books while they have to wait? What can you do if you have long gaps between releases? Here are a few things I plan to do next year.

Keep going with my newsletter. I’m a proud cheerleader of newsletters, but if I have to push myself to write them at times. I almost didn’t even send one out when my third book in my King’s Crossing series released, but people wanted to know as I had the highest open rate since I started my newsletter back in, I have no idea now, 2022 maybe. I was shocked and really pleased, so you might think no one wants to hear from you but just the fact they signed up says they do.

Do better with social media. I know (I use the word loosely because we don’t talk anymore) someone who would constantly take down her social media profiles. She’d have them up for a bit, post, gain a following, then take them down. I still check in with what she does (stalking sounds so nasty, doesn’t it? LOL) only because she does social media so well. She’s got almost as many followers on her new FB page as I do after having my author page up for six years. It’s not that I don’t have things to talk about. I have plenty of books and stuff going on in my life that having a blank author page really isn’t necessary and makes me look lazy and like I don’t care. I care, but I have a terrible time showing it.

Put my book(s) on sale. This is something else that I have a problem with. I don’t remember to use my free days very often, and I can’t remember the last time I even tried to do a Kindle Countdown Deal. Sales are also a good way to keep in touch with your readers so you have something to tell them, and obviously, sales are a great way to find new readers. A while back I heard Zoe York say you should plan a promo every quarter, so four times year. I’d like to do that, especially since I have more than enough product to rotate and there are newsletter promo sites like E-Reader News Today and Robin Reads that I haven’t tried yet.

Keep doing ARCs. There’s been some talk on Threads about authors not doing ARCs anymore, due to lots of reasons like piracy and reviewers not pulling through. If just for the sake of something to talk about, I will keep doing ARCs of my books, and you can probably look forward to ARCs of Loss and Damages sometime in June or July. I’d like to have all my ARC links taken down by the time I put my book on preorder, even if it is just a short one. Admittedly, this option is only good if you write ahead. Some people put their ARCs up just weeks after the book is complete, but Loss and Damages will be finished months before I need reviews. I even hope that by the time I put ARCs up, I’ll have the next standalone I want to write done and edited and almost ready to go.

The main thing is to communicate with your readers, and I’m terrible at it. I love talking writing and publishing with other authors, but I need to get used to talking about my books in a different way. I have dreams of being an obscure bestseller, but that’s an oxymoron at best. Even if I have never heard of a romance author who is making a living wage, that doesn’t mean she doesn’t have a huge fanbase she talks to on a regular basis. I need to start putting myself out there, and that’s really difficult for me. Not like, personally. I can talk about my health issues all day long (and have) or marketing or publishing, but talking about my books, hyping them up, is odd somehow. I’m proud of my books and I think I’m a good writer, even if I have to go back occasionally and do the extra editing sweep from time to time. I don’t know. Being proud of myself and my accomplishments is just different, but in 2025 I’m going to try to be better.

I’m not going to stress about my publishing schedule next year. I need to control my FOMO and just write and publish at my own pace and not think I’m going to fade off into the void if I don’t have books ready all the way until 2027. It’s ridiculous the pressure we put on ourselves, and no one is keeping score except us.

Write for the love of it, and publish because you want to share your stories. I’m excited for the books I’m going to be editing and writing next year. I want to change my perspective and talk about my books in a way that readers will want to read them.

Next week is my usual year-end summary, and after that we’ll see what the new year brings. I’m sure there will be the usual publishing predictions and I haven’t weighed in on them for a while. Mostly because it seems all the predictions are the same year after year (publishing moves slowly after all), but I haven’t really paid attention either, because of how I’ve felt, so this will just be another change in a long line of things.

I hope you have a happy week if you celebrate!

Until next time!

My 2025 Word of the Year

Posted on December 16, 2024 by Vania Margene Rheault

Pantone, a company that “provides a universal language of color for many industries” announced it’s color for 2025 . . . Mocha Mousse. Apparently, it’s the first time in 25 years that they chose a shade of brown.

taken from https://news.artnet.com/art-world/pantone-2025-color-of-the-year-mocha-mousse-2582184

It’s a thing, I suppose, to choose a theme, a color, a resolution, (I almost typed revolution, and maybe with the current political environment in the States, it’s that, too) to express what we plan to do, to describe the vibe we want to put forth into the coming year.

For years I never bothered because I knew every year was going to be the same as before. It’s really depressing and soul-sucking to have a health issue that doesn’t seem treatable, much less curable, and I treated each year as the same. This post isn’t about what I’ve suffered with (I’ve made you suffer with me on this blog, and I know we are both tired of that) but I can’t deny that now that I know what’s wrong and that there aren’t more serious matters to contend with (no colon or ovarian cancer, yay!) I can’t help but think of the next year in a different light.

A romance author I know went though breast cancer treatment this year, and she said she wouldn’t be able to approach writing her books in the same way. That made a lot of sense because when you go through trauma like that and can come out the other side, maybe not whole, but in pieces that can be glued together, you can’t help but be a different person.

You all know I’ve been at this for a long time, (no, this isn’t a woe-as-me post . . . I’ve had almost a million page reads in KU this year alone, so I definitely know that I’m luckier than a lot of authors) and if you do something long enough, maybe you don’t lose your joy, but you know. It stops being exciting, it stops being . . . I don’t want to say fun because I still do, have fun writing, that is. But no matter how much you enjoy something, if you feel you have to do it, it becomes monotonous, even if only slightly.

So my word of 2025 isn’t a word, but a phrase. “Be still and know.”

What’s funny is my sister, daughter, and I were shopping downtown Fargo, ND, and there are all these trendy little shops. We went into one and this saying was on journals and mugs and pens and paperweights. I liked it, the peace of it, and I asked my sister where it came from. She looked it up on her phone, and it’s actually a Bible verse: “Be still, and know that I am God” Psalm 46 verse 10.

I’m not religious. My parents sent me to a private Baptist school from Kindergarten through fourth grade, then they sent me to public school in fifth on, though I did attend Sunday church services until I moved to go to college. That kind of ruined organized religion for me because even though I was young, I saw how hypocritical people were. There may be exceptions, but I grew up learning religious people aren’t nice. And I do see that, as an adult, people using their religion to feel better than other people, or as an excuse to do nasty things that Jesus definitely wouldn’t have done while He was here.

For a while, that tainted the saying for me, but like any religious person, I can twist it to what I want it to mean for myself. Just kidding, kind of. I still like the peace of it, the quietness of the meaning.

The last few years I’ve done nothing but move forward, and I have accomplished a lot in that time. I still would like to do a few things in 2025, and I let you know what those were in a previous blog post. But I’m going to look at things differently, slow down, enjoy the silence, and work on my books in a way that I want and find that joy again.

I want to finally stand still and appreciate how far I’ve come and all that I’ve accomplished. I want to rest and breathe and do other things that aren’t book-related. Moving forward is great when you have goals and plans and somewhere to go, but maybe I’m done moving forward. Maybe I’ve reached my destination, and you know, that wouldn’t be a bad thing. I actually rather like the thought of it. We liken being authors and publishing to running marathons but even runners finish their races, and if they truly can’t, they get picked up wherever they happen to be on the course. I don’t need a ride, but maybe I finished, and now I can eat my banana and power bar, drink my bottle of water, take a hot shower, and do something else. A runner never stops running (okay, I did but I still go for walks), and I won’t stop writing, but maybe I don’t need to train to run any more races. Writing can go back to being fun, and now that I’m feeling better, I’m interested to see how that incorporates into the next projects I’m going to work on.

I suggest if you want to move forward, have goals to work toward. Know what your finish line is. After all, what is the saying? A goal without a plan is only a wish.

But wishes are nice too. Especially if they come in the form of chocolate cake that has mocha mousse frosting on top.

Your Best Marketing Strategy–TL;DR (Write more books!)

Posted on December 9, 2024 by Vania Margene Rheault

TEAL GREEN BACKGROUND STACK OF OLD BOOKS. TEXT SAYS. TL;DR: WRITE MORE BOOKS

We talk about marketing a lot, such as buying promos, setting up a newsletter, networking with authors in your genre to do newsletter swaps, learning an ad platform. Depending on the status of your mental health and how thin your wallet is, you should probably be doing all those things. As Meta buys everything and then enforces guidelines, (no more steamy snippets on Instagram, y’all) it’s getting more and more difficult to use free resources.

Social media could be useful, or has been, but as these company shy away from content they consider porn, or pörn, you run the risk of getting your account suspended, shadow-banned, or simply the algorithms just won’t show your stuff to anyone. TikTok is the worst in its guidelines they arbitrarily enforce, and I can’t remember the last time I even bothered to post a video. With the announcement of the new Instagram guidelines pertaining to sexual content, lots of romance authors are scrambling. Social media isn’t dependable, and hopping from platform to platform won’t do anything, and here’s why. Author problems are not reader problems. Instagram’s policies really don’t affect readers. We get caught up in the author world and forget that readers aren’t always where we are. Yeah, you might be posting hoping to catch the eye of a bookstagrammer, and if that’s part of your marketing strategy, then you’ll be dealing with the change, but for the most part, you can find readers other places.

The one best marketing thing you can do though–we hear it a lot and also ignore it–is to write the next book. There are caveats to that, and I think that’s why it gets pushed aside. If no one is reading what you’ve got, then why keep going, right? I agree to a point, and that’s when you have to make a decision. Learn how to market in other ways or accept that no one is going to read you. BUT, here’s the thing we don’t talk about. If a reader finds you an likes you, having a backlist is the best way to keep them with you.

Here are the reasons why I think it’s always important to be working on your next book despite what’s happening on social media… and your sales dashboard.

Publishing regularly keeps you relevant. There’s not a lot we can agree on when it comes to Amazon besides how frustrating it is to work with them, and this: Amazon gives you a 30-, 60-, and 90-day new release cliff. This is where they push your book, giving you a little bump that you’re supposed to run with. Once the first 90 days pass, you’re on your own, and authors frequently find out that being on your own is not a good thing. Ask any author who is pleasantly surprised by their positive ranking only to watch their rank sink. It’s why indies try to publish four times a year–they don’t want to fall off the cliff. You may not be able to publish four times a year, not unless you save up and slowly release, but the more you publish the more relevant you are to Amazon and to readers who will know you’re in it for the long haul.

You get better with every book. Writers need to write to get better. Each new book gives you the opportunity to try new things and level up your craft. Like I mentioned before in previous blogs, I plotted out A Heartache for Christmas years ago, but I couldn’t write it because I wasn’t good enough to execute the plot twist. After I wrote ten other books, I tackled the plot and the mystery with ease. Maybe the mystery isn’t a shocker, but it was more than what I was able to do when I was plotting the book in the first place.

Another great reason along these lines is you get faster with every book. All these social media posts that say books that are written in two months (or whatever) are trash are written by people who are jealous an author doesn’t need long to write something good. The more you write the faster you get and the less you need to spend on editing. You can’t get good at anything unless you practice.

More promotional opportunities. Events like Stuff Your Ereader Day and newsletter swaps are becoming more prevalent as social media becomes more unstable and more undependable. It really helps when you have more product to be able to rotate in these promos. Even when I buy a Freebooksy, I don’t always promote the same book, and you can find different readers by advertising different books because they’ll be written around different tropes/plots/characters. On the same token, you’ll have more books to put on sale. Even if you’re in KU, being able to put your books on sale is a great way to find new readers. Right now I have three of my King’s Crossing series on sale: Book one is .99, the second is 1.99, and the third is 2.99 to encourage readers to buy and try. I’ve sold 24 of book one since its release, and I don’t think I would have sold them unless they were on sale. Book one could potentially lead a reader to buy the other five, so never discount the power of putting a book on sale. Elana Johnson is a master of putting her books on sale. She talks about rapid releasing and book prices in her talk at the 20booksto50k conference a couple years ago. It can be intimidating to listen to her, but she’s motivating too. You can listen to her here:

You’ll have more to offer your readers. Readers want more from you, and while that can be scary, it can be motivating, too. You’ll have more to talk about in your newsletter (and on social media) more excerpts to share, more covers to reveal. If readers know you’re going to stick around, it makes it more likely they’ll stick around to see what you’ll be up to next.

You may motivate someone else. I’ve heard from a few people they have admired how many books I’ve been able to write in such a short amount of time. I was writing to hide how I felt, sure, but I also could have used my health as an excuse to wallow (no judgment to those who have health issues and can’t write as much as they’d like. I was fortunate. I was able to write, so I did). The fact is, I enjoy writing and it’s never a hardship to give up a few hours every day to get some words in. I hope that as a whole, my career has motivated a few people. I’ve gotten compliments on this blog, too, how I manage to stay consistent and try to help people with the topics I write about. I’ve said I really only can do that by being active in the writing community, trying new things (like my Goodreads giveaway), and be willing to spend a little money (like on ads) so I can write about my experiences. Writing and publishing your own books is difficult, and to keep doing it year after year is admirable. Willing to write about your failures is also admirable and can be a learning experience so others don’t have to go through it.

Keep a book on reserve. One thing you could do with an “extra” book is keep one on your computer and publish it at a time when things are rough and you can’t get the words down. Most authors I know wouldn’t do this because they write slowly and every book they finish they want to publish and put out into the world. But I do know one or two people who hang on to books for this very reason. They don’t know if they’re going to get sick, they don’t know if having a baby will slow them down. Life is full of uncertainties, and if you’re making any kind of money you can’t lose, having a book on reserve could be the difference between keeping your royalties up, or losing what momentum you’ve managed to create for yourself.

Use a book as a reader magnet. I’ve given away My Biggest Mistake over a thousand times since I put it up for free as a newsletter freebie in January of 2022. The downloads have slowed down a bit because I used to run an ad to my Bookfunnel link, but I don’t do that anymore. It got to be too expensive, and now I just give it away for free, casual like, and hope people will sign up for my blog instead. MailerLite did me dirty, and that’s okay. I like blogging and I’m still reaching readers, and I don’t mind giving away a taste of what readers will get if they buy one of my books.

If you’re going to be in this for a while, there’s no downside to writing the next book. It’s kind of like that running saying that I used to hear all the time back when I was running: You regret 100% of the runs you never take. Maybe it would help if you had a plan for the book before you start or while you’re writing it. Like, this will be my reader magnet, because I want to spend the second half the new year nurturing my list, or, this will be on standby because last year I was sick a lot and having something already written would easy some of the pressure. (Kinda like making saving your sick time for when you really are sick.) Maybe just working toward finishing a series is enough motivation to keep you going. At any rate, marketing can be time-consuming, creating graphics and looking for snippets, but none of that really means anything at the end of the day. A healthy backlist will look more impressive, and the more product you have the more product you can sell.

What are you goals for 2025? How many books do you want to write? How many do you know your capable of doing? I wish you the best of luck when writing!

Past Decisions and Their Consequences

Posted on November 18, 2024 by Vania Margene Rheault

Too tired to look for a stock image. Imagine something pretty here.

Everything we do results in some kind of consequence, some kind of reward, whether we know it or not. Whether we want to admit it or not.

Last week was another crazy day on social media when I saw someone encouraging people to use KDP’s POD, but mark up their paperback prices on Amazon to $200.00 so they could sell off their website instead. This is such a bad take for so many reasons, and when I replied saying that at least IngramSpark was a better option because you can print without distributing, she went off on me saying IS wasn’t viable for everyone and that I was toxic and privileged for even suggesting it. That really hurt and I dropped out of our conversation because I’m not going to let people assume how I live. It’s not toxic to suggest a better way of doing things, it’s not privilege to suggest a platform many authors have access to. She wanted to be right, and there were plenty of people who agreed with her. That’s fine. Look like an idiot selling your paperback for $200.00. Doesn’t bother me at all.

The main issue is that IngramSpark costs money. If you live in the US, you know how expensive ISBNs are. Part of her privilege insult was because she assumed I buy my ISBNs and that I was telling people they should do the same by suggesting they use IS. She doesn’t know that yeah, I did buy a pack of 100 (costs $575 which was almost as much as my rent) but I charged them on a credit card and it took me several years to pay them off. My ex-fiancé said he would buy them for me, but you know how that turned out and I ended up paying off a massive credit card bill that he said he would take care of. Anyway, the outcome of that story is that yeah, I did buy own ISBNs, and it’s none of her business it took me years to pay them off.

Very rarely on this blog do I suggest you spend money on your book business, but on the flip side, I’m very clear that I believe you can’t start a business properly without spending some cash. If you want to sell YOUR book off YOUR website because you’re running a business YOU own, why would you want to use an ISBN that didn’t belong to you? That’s MY main reason for buying ISBNs. They belong to me, I’m registered as the publisher, and if Amazon is ever a dick and closes my account, my books are safe. For all the hating on Amazon over on the sewing platform, they’re quick enough to take what Amazon gives them.

Anyway, so when you use free ISBNs you’re taking a risk Amazon will treat you well and if you take free ISBNs from anywhere else, you’re accepting any eventual consequences.

This isn’t a post just about ISBNs. You take risks making your own covers, especially if you don’t have the skill to create a cover that will tell readers what your genre is and won’t look homemade. Just the other day someone was bemoaning the fact he couldn’t get preorders for his book. I told him to look at his cover and maybe redo it, that it looked homemade. He actually was very nice about it, and maybe he will change it, I have no idea. That kind of consequence you may never see–you could not sell any books and blame it on lack of marketing or algorithms. Unless someone you believe and trust says your cover is garbage and you change it, you could go years without knowing what kind of damage your cover caused. I mean, you know I do my own covers, and back in the day they weren’t great. I still see the free stock photo I used on 1700 Hamilton other places, and I published that book eight years ago now. Canva templates taught me a lot, and I still like how this cover came out, the first for Wherever He Goes, even though I changed it to something sexier later that’s still the cover on the book now.

Not listening to your editor and having a book bomb after the fact can have dire consequences–a reader won’t give you another chance if they spent money on a book that had plot holes and grammatical errors every two sentences. And, you know, poor reviews last forever. I’ve been editing my own books for a while, and I know the risks, may have even suffered from some of them. God only knows who’s read my books and said they’d never read me again. I also know the risks of trusting people, and well, tired of that, so you have to choose the lesser of the two evils.

My biggest regret so far was not starting a newsletter sooner, and I wonder how far I’d be now if I had given as much attention to a newsletter as I have to this blog. Maybe because of the change in direction I decided on in 2020, it wouldn’t have mattered, or those people who signed up wouldn’t have cared either way.

After unpublishing some hardbacks and Large Print, I thought about unpublishing a couple of my first books, just because they aren’t the quality of the others, nor are they in the genre I decided to write in. Some say romance is romance, but my romantic speculative fiction could probably go, also my erotica that I decided I couldn’t write because there was just too much sex. (If you have to remind yourself to put in the sex scenes, erotica probably isn’t for you.) When you say you want to write and publish whatever, those consequences can catch up with you. Difficult to make a brand out of “whatever” and you may look back in five years at all the word salad you hoped people would buy.

The one thing all these have in common is that no one can tell you these things. I mean, yeah, the advice is out there, cover to market, hire an editor, start a newsletter, buy your ISBNs if you can. All that’s out there but it’s funny because we’ve turned being indie into defying the rules and maybe some rules are meant to be broken, but this is a business and whether we like it or not, there are best practices.

I almost didn’t write this blog post because I realize the subject is boring and repetitive, even if I’ve made similar mistakes. The bad advice out there can really take me aback, and that woman who had supporters telling people to price up their book left me speechless. What would readers think stumbling upon a book that cost $200.00? How is that author going to tell those readers she preferred to sell off her website? It all seemed so bizarre to me, yet people agreed, said they were going to try it. I don’t know, it just seems like one of those things that you could look back on later and say, “What was I thinking?” Of course, you can do that for just about anything, the cover that wasn’t right, blowing off your editor, not listening to someone who knew what they were talking about because you were determined to fail on your own. That’s how people learn, and I’ve had people tell me to hire an editor, but some things are easier said than done.

So this post is 1200 words of drivel (it’s almost Thanksgiving in the US so I’ll refer to it as turkey gravy), but honestly, my brain is fried. I’m halfway through editing my age-gap. I’m really loving the story and it’s fun to see how far my writing as come, but editing is tiring, probably more so than simply writing. I also have to proof my series proofs, and that will take a minute, but I’m hoping that I’ll get everything wrapped up by the end of the year. I want to start working on my first person stuff again, putting into practice the things I finally know that I didn’t before. I’ve come a long way working on my King’s Crossing series. Really, smoothing out over a half a million words taught me a lot, and I know it did because working on my Rocky Point series was really eye-opening. I agree that sometimes you have to fail on your own to learn, but you do have to keep working on your craft and level up on your own if you don’t want to take anyone’s advice.

That’s all I have for this week. I’ll probably post my Billionaire post next week. I think it’s still relevant, and tempers, while they haven’t cooled all the way down, aren’t so hot, at least, and even if it makes some readers crabby, I think it was wise to wait.

After that, well, it’s year-end stuff, and before you know it, it will be January. The world keeps spinning, no matter what kind of rut you’re in. Do your best to keep moving forward, and hopefully you’ll see more rewards than consequences.

Results of My Goodreads Giveaway

Posted on November 4, 2024 by Vania Margene Rheault

1,610 words
9 minutes read time

I don’t mind trying new things, mostly because (for now) I can afford to experiment. I give all my receipts to my tax guy and he works his magic. I don’t know how much I get back, but it helps to know that I’m not taking a complete loss on all the extras I need to buy to keep my business going. (I’m looking at you, WordPress, Canva, Booksprout, and Bookfunnel.)

Anyway, because I saw someone on Threads saying Goodreads giveaways should be free, I bought one out of spite (the entitlement on that site is outrageous). It was good timing, since from what I’ve gathered, they’re used to build buzz for new releases. Cruel Fate had only been out for a week when I bought the giveaway, and I did make sure it was okay to run a giveaway on a book that’s enrolled in Kindle Unlimited. It is, and a Goodreads giveaway is probably the only thing you can do while your book is enrolled.

I hit a snag right away because I didn’t realize I couldn’t host the giveaway under my pen name. The giveaway is connected to the name that you have your Amazon/KDP bank account information under (which makes sense because that’s how they bill you). Then I had to verify my email which was a hassle and I wrote about it in a different blog post. You can read it here: https://vaniamargene.com/2024/09/23/housekeeping-update-and-verifying-your-email-address-on-goodreads/

Besides those two things, set up was pretty easy. I researched a little about it, and Al said to put it on for a month, so that’s what I did (don’t always listen to him, sometimes he lies). Looking through other giveaways, thirty days seemed to be about standard, though there were some that were shorter, probably in an attempt to create urgency which can work depending on who your publisher is and how big of an author you are. I’m still just a baby author as far as I’m concerned and didn’t have many expectations. Thirty days worked for me and I gave away the maximum number of ebooks, which is one hundred. I thought back in the olden days you could mix and match and I was going to give away five signed copies of the paperback as well, but if that was true then, it’s not the case now. I was going to give them away on my Facebook author page or something, but honestly, having one book out of six, that ends on a cliffhanger at that, seems pretty useless, and I’ll buy the other five and bundle them up next spring for a giveaway when the last book is released.

So, all in all, the giveaway went okay. In total, there were 2,240 people who entered.

I can’t say that’s more or fewer than what I was expecting since I’d never done one before. Of course, comparison is the thief of joy, but I did notice some books received fewer entries that had the same timeframe as mine and some books by bigger authors that had five-figure entries. I posted the giveaway where I could, and as often as I thought I could get away with, without irritating people. I posted it on IG a few times (and changed the blog subscribe link in my bio to the giveaway link), I told my newsletter/blog, and put it on my Facebook author page. The only place I didn’t put it was on Threads because I don’t have readers there and I’m not trying to find any. I don’t know if posting on social media helped–I think Goodreads pushes your giveaway somehow because my posts have never solicited that kind of response before, and if they do promote on your behalf, I’m grateful. I just don’t have the social media platform to promote something like this which is why I didn’t have high expectations going in.

You can’t measure this kind of return on investment. Sure, when they entered the giveaway, my book was added to their Want To Read list, but I’m not sure how far that really goes.

Everyone knows that in reality, a reader’s TBR list could wrap around the earth twice, so that’s another reason why I considered the giveaway an experiment. Since the last book doesn’t even release until April, I may not see any ROI for months. I could get a few reviews out of it if people read the copy they won right away, but there’s no telling if the reviews or read-through to the next book that’s available can be attributed to this giveaway.

One thing that took my by surprise was that the one hundred copies that were given away showed up on my KDP dashboard. They showed up as processed orders, and I was very confused. First because had I sold them, I would have gotten the royalties. They didn’t show up as free copies on the new reports dashboard, but they did on the old reporting dashboard (that’s going away November 11th, incidentally).

Don’t mind the blank space–my KENP graph looks a lot better.

I even went so far as to contact KDP chat who said the sales looked fine on her end, but she didn’t tell me the books were connected to the giveaway. It was only one night while I was trying to fall asleep and planning this post and what to say that it hit me. So that was a strange lesson learned, but I’m glad I figured it out because a phantom one hundred copies of my book floating around, or KDP glitching, would have driven me crazy.

So why did I do it? I don’t know. Something to try, I guess. I’m not stupid and I know that had I been more active on Goodreads the giveaway probably could have gone even better. But since becoming an author, I just don’t think being active in a space like that is a good idea. There’s an expectation if someone finds out you’re reading their book and honestly, it’s no one’s business what I’m reading (or not reading) or what I think of it. Part of being an author is the literary citizenship, recommending books you’ve read, discussing a book if you know someone who has read the same one. I get it. But in the land of poor reviews and authors who will retaliate if you don’t like their book, I keep what I do pretty private.

Both of my Goodreads profiles are dumpster fires. It’s on my list to clean them up and have a Goodreads librarian update the covers to almost every single book I ever published because they’ve all changed. Maybe answer some questions so they’ll have recent answers. Update my bios because I think a lot of them still say I have my cats, and Blaze passed away almost a year ago already. (She was our last cat and due to financial reasons we will remain pet-free). Look like I’m at least still alive even if I’m not active. That’s the problem with all these book sites popping up. It’s like you’re tasked to keep a profile up to date when you don’t even want to participate. Fable, StoryGraph, LibraryThing. BookBub. I don’t want to be involved like that. Goodreads I almost have to because I need to move all my books over to my “real” profile whenever I publish because of an issue with the initials on my pen name. I get that, and it is what it is. But beyond that, I don’t want to do their reading challenge, I don’t want to update my status. I don’t think everything I read needs to be shouted from the rooftops because it’s no one’s business what I’m doing.

I got a little off track there just because when we talk about places like Goodreads, it’s natural to start talking about reviews, and I don’t like talking about reviews. I don’t write them anymore because I don’t think I should be criticizing my peers’ work, and I’ll leave it at that.

Will I run another giveaway? I don’t know. If I’m going to pay $99.00, I feel like I could put that money toward a promotion where I can measure the ROI better. On the other hand, I reached readers I haven’t before, and depending on who won a copy, maybe a bookstagrammer or someone on TikTok or an influencer of some kind, someone will read it and fall in love with the series. A lot of this publishing game is luck, and you just never know what can happen which is why I don’t mind trying new things in the first place.

Would I recommend it? Not if you don’t have the money to burn. If you need reliable ROI, I would pay for a promo through Freekbooksy or BargainBooksy or Bookspry or Fussy Librarian, Robin Reads, or Ereader News Today. Those work well, especially if you don’t use them often and their newsletter subscribers are new-to-you readers. But as I said, I think this could have gone better had I been active there, and if you treat Goodreads as its own social media platform and have friends and followers there that you interact with, you could see some positive ROl. We’re all different and we write different books, and what can work for someone won’t do anything for you and vice versa. If you do try it, keep an open mind and remember you may not see any positive movement for months. Hope for the best and at worst, chalk it up as an experience. That’s all you can do.

Until next time!

Are Stuff Your E-reader Days Beneficial?

Posted on October 28, 2024 by Vania Margene Rheault

black bomb on black background. text says are book blasts worth it

With the number of book blasts on the rise, once again we’re talking about if giving away books is worth it. Not even giving away books because if you’ve read my blog for any amount of time you know I’m a big fan of giving books away. But there are so many book blasts coming into existence now, when before there were just one or two prominent ones and that was all. These book blasts can have anywhere from 100 to 2,000 free books and they always bring up questions such as, “Are readers actually going to read my book or will it sit on their Kindle?” “Do these book blasts hurt authors who don’t give books away?” “Do readers take a chance on new authors?” “If I give away a first in series will a reader read the rest of the series?”

No one can know the answers to these questions, but I don’t think authors really care about the answers anyway. What they’re concerned about is getting lost in the shuffle, and you can get lost during a free book blast just as easily as publishing a book and watching it sink to the bottom of your category because you don’t know how to market.

I’ve given a couple of my books away, during book blasts and using promos like Written Word Media’s Freebooksy. I don’t think there’s a lot of difference between them besides cost. Most, if not all, of the book blasts are free (the only cost is spreading the word around online and with your newsletter) and a Freebooksy is about 120 dollars depending on the genre you write in. The only time I’ve never not gotten my money back is when I’m giving away a first in series that no one likes. (I’m looking at you, poorly edited His Frozen Heart, book one in my Rocky Point series I happen to be re-editing now.) I’ve also discovered that my standalones do better than first in series, and I’m not sure why. Maybe some readers don’t want to get locked into a series by an unknown author and they just want an uncomplicated taste of your writing style. Maybe the tropes hit a little better. I mean, there could be a thousand reasons why one reader picks up one book but not another.

At any rate, the number of downloads your book gets doesn’t mean that readers are going to read it, or if they do, turn into a fan. Free book blasts are a way to get your name out there, but you have a responsibility to the readers who do try your book. If a book blast has 2,000 books available, and you get downloads, that’s half your battle. Here’s how to tackle the other half.

Write the best book you can.
I know this sounds like a no-brainer, but for a lot of readers, grabbing your book out of a book blast will be their first taste of your work. You want the cover to look great and you want your book to have as few typos as possible. I realized that no one is going to waste their time on a poorly written book, and if it’s a first in series, you can forget about read-through to other books. I know firsthand. I think these numbers reflect a couple different free promos I’ve done over the years, but I’ve given away 10,604 copies of His Frozen Heart. The series was rapid-released back in 2018 and I tried to promote the hell out of it. You all know I do my own editing, and you’d think I’d learn my lesson, especially after crunching these numbers.

His Frozen Heart:
Free: 10,604
Paid: 83
KU pages converted into books sold: 362

His Frozen Dreams:
Free: 0
Paid: 34
KU pages converted into books sold: 105

Her Frozen Memories:
Free: 0
Paid: 32
KU pages converted into books sold: 96

Her Frozen Promises:
Free: 0
Paid 31
KU pages converted into books sold: 77

You could tell me that out of 10,000 books given away that people did go on to read, and yeah, it looks like a few did, but the numbers aren’t great because the first book was a dumpster fire, and to be fair, so are (were) the rest. After these have new covers and they’re re-edited, it will be a very interesting experiment to see if any of these numbers increase. Of course, the first one will be exposed to the same readers, who may or may not remember they downloaded the first before, but Amazon will remind them when they click on the product page. So, putting my book in another blast may not do what I want it to do anyway.

The moral of this story of course, is to put out the best book you can. You’ll increase your chances of growing your readership if you’re publishing good books.

Be consistent.
I talk about this a lot, but this is especially true if you’re hoping to expand your readership through a book blast. You’re giving out a free sample of your work, and hopefully that sample reflects other books that your reader can choose from. I doubt any of the readers who managed to choke down my series went on to read other books, even if they did forgive all the flaws. My Rocky Point series is a small town holiday and other books under that name are enemies to lovers, close proximity, and age gap. And let’s not forget the first trilogy I ever published that probably sounds even worse than my Rock Point series that I should just unpublish and sweep under the rug (which happens to be a sports/running romance). That was probably one of the biggest publishing lessons of my life: if you hope to build a readership, don’t genre-hop. I thought I was writing “contemporary romance” and that anything under that umbrella was okay. It is okay. For Nora Roberts. The thing is, traditional publishing and indie publishing are different, and you can maybe attribute my sales going up to just being a better writer, but I did start selling more books when I created my pen name and niched down to Billionaire. I also changed my POV from 3rd past to 1st present, so that could have had an impact too, but when we try to drill down like that, we’ll never know for sure.

Make use of your back matter.
You should be doing this anyway, but capture those readers who chose to read your book out of 2,000 books. Put your newsletter link in the back and give them a way to stay connected to you. Then, actually send out your newsletter. Authors get so weird about saying they have nothing to say or that they don’t want to bother anyone. People don’t sign up for things they don’t want. It’s actually a confusing take, but the point is to stay connected so readers know you have more to offer or that you’re going to be publishing soon.

Be real.
In an era of AI, readers are going to seek real people to connect with. They want to know about you, what your struggles are, what you like to do when you’re not writing. I know this sounds like a load of crap, but look at the engagement of any huge author and the activity on their Facebook Author pages. Authors like Brenda Novak and Lori Foster have thousands of members and they talk about everything from what kind of wine they like to drink to sharing pictures of family vacations. They treat their members like family, and when they have a new book out, all it takes is a post to make them a best seller. Start by personalizing your bio on Amazon. A reader may look at it when going through book blast entries. Whether you want to use a real author photo or an avatar or a logo, that’s up to you, but I’ve never regretted putting my real photo on my author pages and in the backs of my books.

Do I think that book blasts are harmful or there aren’t good reasons to participate? I don’t think they’re harmful at all, no matter what other authors say. Yes, there are lot of free books on that day, but honestly, there are a lot of free books out there every day. I don’t have any reasons why you wouldn’t want to participate unless you have few books out. If you only have one or two, there’s not much for a reader to move on to if they like you, so you would have to fit the blast into your marketing strategy so you know what you’re getting and that you’re okay with the outcome. I don’t participate in every romance book blast that’s available. There are books I haven’t given away, like my first rockstar book in that trilogy or my Christmas novel. The last book I gave away was the first in my Lost & Found trilogy, but I don’t think it did too much. I got a few downloads (3,000) but not a lot of read through after the fact because it wasn’t the first time I’d given it away. It’s really difficult to let a book blast pass me by because I have terrible FOMO and I worry I’m giving up a golden opportunity to be seen. Because of the money I save doing the blasts with other authors, I feel okay paying for a promo every now and then, or something different like the Goodreads giveaway I paid for last month. I pay for ads, too, so the blasts are just a part of my overall marketing strategy.

You can use them as a learning opportunity, like my Rocky Point series. If you’re getting downloads but no read through, or if your book is also in KU and you get very few pages read, you know something is wrong with your book. It’s not well-written or the first ten percent is too slow and doesn’t keep their attention. It’s a costly lesson, as those readers may not try anything else you’ve written, even if you leveled up your craft and you’re doing better now.

I don’t know if I’ll do any more blasts this year. I did two, and that seems like enough. My King’s Crossing series is slowly releasing, the next book will be out on the 28th, and I’ve been trying to do better posting on social media to keep sales up. The second book has 7 preorders, which is amazing to me since I’ve never had that many preorders for a book before, and Cruel Fate, the first book in the series, has sold 7 ebook copies and has had the equivalent of 7 books read in KU. Not the greatest launch by any means, but the book ends on a cliffhanger, and I’ve been very clear about it, so I hope that just means readers are waiting to dig in.

If I can give you any advice as to joining a book blast, it’s to figure out what you want out of it. Do you want downloads? KU reads? Are you doing it to simply get your name out there? If you’re giving away a first in series but your series isn’t done yet, what are you hoping to accomplish? That’s not a derogatory question, it’s something you should ask yourself as your read-through won’t reach its full potential and you’ll have to work at dragging those people back to your series when the next book releases, which, if they didn’t connect with you in some way, is easier said than done.

I’m not going to whine about book blasts or support others who do. I don’t think they take away from my audience on days I don’t participate, in fact, I still tell my newsletter and social media followers about them because it’s content they appreciate. It would just be sour grapes to keep that information from my list.

If you choose not to do them, that’s a business choice, as well as doing them over and over again. It really does help to know what you want out them, though, and to keep your expectations realistic depending on the books you’re giving away. They can be a great marketing tool if used correctly, and free exposure never hurts.

Here’s a list of book blasts I’ve put together. Someone is always asking how to join but either don’t know where to start to search or are too lazy to do the legwork. Either way, the list is mostly romance, though it wouldn’t surprise me if more genres start forming. It’s a lot of work to put together, so if you do join, please be kind to the facilitator. They are doing a lot of work on your behalf, so the least you can do is follow their rules to make things easier for them. I don’t run any of these, and I’m not interested in doing so, so please use the contact information for the blast you want to participate in if you have questions.

Fantasy: https://stuffwithfantasy.com/authorhelp

Romance all genres: https://www.romancebooklovers.com/authors

Romance all genres: https://www.romancebookworms.com/for-authors

Witchy books: https://www.facebook.com/groups/witchybookwormsauthors

Alpha Cinnamon Roll Book Boyfriends: https://alphacinnamonroll.com/for-authors/

Dark Fantasy, Romance, Horror: https://www.darkmodesyk.com/sign-ups

Closed Door Non-Explicit Romance:

https://www.facebook.com/groups/cleanromancecollab/

That’s all I have for this week. I hope you’re doing well and if you celebrate Halloween, be safe!

Amazon Ads: A Case Study

Posted on October 21, 2024 by Vania Margene Rheault

logo taken from https://advertising.amazon.com/

I stumbled upon something interesting on Threads the other day. Someone was asking for tips and tricks on how to make Amazon ads work for her. Of course, I looked at the book she was trying to sell, noted a few things, and told her what I thought. That never works well in the land of the public, and there were a couple of people who commented on my comment. It’s interesting to me how people can tell you their opinions without looking at what you’re trying to sell or just spew stuff based on their own poor experiences. I’m not going to call this author out, but you can apply what I’m going to say to almost any debut author.

One of the things you should do when wanting to run ads is look at your product. We think we’re pretty wonderful we’ve managed to write a book and publish it, but that doesn’t mean everyone is going to want to read it. In fact, there are so many books out there it’s actually a miracle if you can find anyone who wants to pay for what you’ve written. Thinking that you’re going to set the world on fire will only set you up for disappointment. You have to be realistic when it comes to your book and by that I mean you have to look at your book and your author career as a whole.

What did I see when I saw her book?

It was only the first in a duology and the second book wasn’t on preorder. This is a Catch-22, and we know it is. People won’t buy the first book in a series without the others available because they don’t want to wait or won’t take a chance the author will finish. Authors who don’t sell enough of their first book think there’s no interest, lose motivation, and may not want to finish. I get it, but we also need to look at it from a reader’s point of view. Not being able to start and finish a series on their timetable is unsatisfying. Bingeing is a way of life now and when we are kept from it, we hear about it. No one wants to wait for the next season of Bridgerton or The House of the Dragon. No one knows where they’re going to be in 2026. This author doesn’t have the second book even on preorder, so God only knows when it will be out. She may not have even started writing it yet. It’s a sad fact that if she’s selling a duology, the first would sell better if readers had access to the second, even if only in preorder form.

She’s wide.
Amazon ads can be used if you’re wide, but to me, it makes more sense to use Facebook ads so that you can capture readers on all devices (by targeting them in your audience list). I told her that, and someone said she uses Amazon ads to great effect even though she’s wide. I just scoffed. Okay, Karen. The person who said that has been publishing for years, has over 30 books in her backlist, and, I would imagine, a very large newsletter list. She started way back in the Kindle gold rush where it was possible to make a lot of money simply publishing books and buying ads to fuel the flames. Publishing isn’t like that today, and only running ads won’t get you very far, especially as a debut author. I wasn’t impressed with her answer since it was clear she didn’t look at this author’s book or lack of backlist to provide any real, personalized direction. There’s no reason why you can’t run Amazon ads if you’re wide, but Amazon ads are known to be spendy, can’t get any traction for less than 30 cents a click, and you’re only reaching one audience. Facebook ads can reach more than only Kindle readers, can be cheaper (there are ads where I’ve gotten my clicks down to 9 cents a piece), and just seems all around a better investment. For her.

She’s not in KU, and her book is priced at $5.99.
This goes along with the “wide” part of the case study. I’m not saying Amazon readers are cheap, I’m sure there are people on Amazon who buy books at full price. But, we’re also talking about a debut author who has one book and the other book doesn’t look to be forthcoming. I’m not sure how many readers will really take a chance on a book that’s $5.99. I’m not arguing for or against being in Kindle Unlimited, that’s a business choice and being wide can be beneficial, but you are choosing your audience and that audience has disposable cash to buy entertainment. I don’t think it’s easier or harder to reach those people, you just have to know how. She may have her book in the Kobo Plus program (Kobo’s KU) but running Amazon ads won’t help her find those readers. So, she’s using Amazon ads to find readers who are willing to pay $5.99 for a debut author who is more than likely still writing the next book. If she’s getting a lot of clicks and no sales, her price could be part of the reason.

She has few reviews.
We like to think that reviews don’t matter, but they do. My duet won’t move no matter what I do and I attribute that to not putting them on Booksprout for reviews. The first book is only at twelve, and the second book is only at ten. I didn’t look to see if those are text reviews or only star ratings, but it doesn’t really matter. I don’t know the statistics on the number of readers who read reviews or just glance at the stars, but it does stand to reason the more star ratings you have, the better your book looks. Even if you have a good cover and solid blurb, a reader could nope right out of there if you don’t have enough social proof.

The book is old.
She published a while back, about eight months ago, well past the ninety-day grace period Amazon gives you. Running ads to a book that is old and already not selling well is like pushing a boulder up a mountain. Amazon is all about relevancy, and if your book isn’t relevant, meaning, people aren’t buying it, Amazon doesn’t care about it. They may still show your ad, and you get evidence of that when you see your impressions, but who knows if Amazon is pushing down your ad when it could be doing better. She’d do better to put her second book on preorder and then create an ad that targets both of them. That may be her plan once her book is closer to completion, I don’t know, but trying to drum up buzz for an old book takes a lot of time and money. Being that I have no idea how many ads or what kind she’s running, it’s hard to say if creating more and different kinds of ads (category vs. auto placement vs. keywords for example) with a higher budget would work.

So that’s what I saw when I looked at her Amazon page. Marketing is more than just figuring out an ad platform or posting social media graphics. It’s the genre you’re writing in, what your publishing schedule is like, if you offer a newsletter. She’s just getting started, so it’s no surprise her marketing tactics will be slow to take off.

I mentioned a little bit about the ad platforms, but let’s just take a shallow dive into them (I don’t have the expertise to go deep). Amazon’s ad platform isn’t complicated, though you do have to invest in clicks if you want any traction. I can’t get anywhere if I’m not bidding 40 cents or more, and that’s for contemporary romance/billionaires/rockstars. The ad itself only consists of your book cover, a tagline if you live in a country where that’s offered, and the number of reviews your book has. You need a strong cover, and if you get clicks, your cover is doing its job. It’s after you get the click and it doesn’t convert into a sale that you need to look at your product page. If your price doesn’t attract readers or if they’re looking for KU books and your book is wide, or your blurb is confusing, or they decide you don’t have enough reviews. Those can affect other ad platforms too, but if we’re just talking clicks, having your book in solid categories so they show up in the right spots on Amazon and having a fabulous cover will go a long way.

There’s a lot that goes into Facebook ads, and the potential to get one part wrong is huge. It’s probably the reason why the guy who said my Facebook ads recommendation was garbage. He had a bad experience, didn’t know how to put the ad together and maybe lost some money, but not everyone is going to have that experience. You need a good description, a good hook (headline), a good stock photo (creative) that will draw readers in enough to click. They can take a lot of trial and error and it can be costly, but I know it can be worth it once you figure out the secret sauce. Again, though, clicks can be a waste of money if readers don’t like what they see after they click on your ad. Facebook ads allow you to target more than just one kind of reader (versus Amazon ads whose readers only read on Kindles). You can target Google Play readers, Apple readers, Nook readers, Kobo, hoping to draw in those Kobo Plus subscription holders. Facebook will spend your money faster than Amazon does, but I found overall the clicks can be cheaper which allows for a little wiggle room. The dashboard is hella complicated, and I hate clicking around in it, but like any platform, once you get used it it, it’s not so bad. She could start small and boost a post off her author page and see how it goes. She would still need to create an audience, but you’d want to do that anyway. Every author needs comps.

I saw someone who was having bad luck with BookBub ads (not the featured deal you have to approved for) saying she was getting impressions but no clicks. It’s really important to understand what kind of platform you’re using. Amazon ads can cater to regular-priced books as does Facebook, but BookBub’s audience are freebie seekers and if she was trying to sell a book at full price, she wasn’t going to get any clicks. I asked her if she was trying to sell a full-priced book and if she had the price on her creative like they encourage you to do, but she didn’t answer me. Whether she didn’t see my response or she resented me telling her a full-priced book wouldn’t sell there, I have no idea, but I’ve heard of other authors trying to sell full-priced books on BookBub and it just won’t work. They have built their entire readership on readers who want free and cheap books. Trying to go against years of that will be futile. You can use them if you put your book on sale, though I have noticed that not a lot of authors want to do that. The author who is trying to sell the first in a duology might do that when her second book comes out, but without knowing her, I would guess the chances are slim.

When you decide to run ads, you have to take a look at your product and your company, which is you. Backlist, number of reviews, how long you’ve been publishing (there’s a reason why companies love to say they were established in XXXX–it creates trust in the person who’s looking at the advertisement), and how often you publish can all influence a reader’s potential to buy. Being a debut author isn’t a bad thing–we all have to start somewhere–but you have to keep your expectations in check. When she does release the second book in her duology, how long will it take her to write another book? Will she be marketing two books for the next two years? Will she release another first in series and expect readers to wait while she writes the next? Building a backlist can take years and she may not get ads to work for her for just as long.

There’s a reason why they say writing the next book is your best marketing tool. I understand the want to push your book out into the world, and I applaud her for trying, but she seemed to think the ads were what was going wrong, and well, I think in this case, it’s the operator and not the machine.

I’m certainly not an expert and I’ve killed ads that were costing me money, not making it. Like I said, I stopped trying to run ads to my duet, and now when I get someone reading them, I just figure they found out about them some other way. I’m running Amazon ads to my King’s Crossing series, and I had to kill a very productive ad. No one was preordering and the clicks were adding up. I may turn it back on once more books are available to purchase or read in KU. I knew from the start I would be paying for exposure, and I left three of the slower-moving ads on. I created two for my rockstars but they are very slow moving right now but maybe rockstars aren’t in and the books are a year old already (relevancy).

Once I write a blurb for the whole series I’ll set up a Facebook ad for it. I need a blurb that explains what the series is about, but I’ve been busy doing other things (which isn’t great since marketing this series should be on the top of my list) and well, I hate writing blurbs.

Anyway, ads are a great marketing too, just be sure you’re in a place in your career where you can benefit from them and always make more than you spend.

I found this in my email from James Blatch–Is your book advertising ready? Could be a fun webinar to listen in on. It’s free, and you can click here to sign up:

https://us02web.zoom.us/webinar/register/WN_RqcLtAxuSd-ioWbFGZiIKQ?inf_contact_key=d2952934bcb214bf7377961b3d3304084dfbc39d7283b2cb89d5189540b69330#/registration

Quick Links:

Bryan Cohen’s free five day Amazon Ads course: https://www.bestpageforward.net/getting-ready-for-the-5-day-amazon-ad-challenge/
The link at the bottom directs you to his Facebook page. Join his group to stay up to date on all the webinars he offers. https://www.facebook.com/groups/2230194167089012

Dave Chesson’s Free Amazon Ad course: https://kindlepreneur.com/free-amazon-ads-course/

Matthew J. Holmes offers a newsletter and classes on Amazon and Facebook ads: https://www.matthewjholmes.com/

David Gaughran has free tools on his YouTube channel that includes using Canva to make Facebook ads graphics: https://www.youtube.com/@DavidGaughran

There are a lot more resources out there when it comes to learning ads. Robert Ryan’s books are great, and if you want to learn BookBub ads, David Gaughran has one that will read outdated because the platform has surely changed, but the tactics described to find your audience are probably still on target. Ricardo Fayet of Reedsy also wrote one that is really informative.

Author Update and Mixed Bag

Posted on October 14, 2024 by Vania Margene Rheault

tea, candle, cotton branch laying on comforter

text reads author update and mixed bag

I didn’t make any progress on my small town series last week, at least, not on my days off. I was silly and reread a standalone I published a few years ago because someone bought it and I was like, “Wait! What is she reading? What did she pay for?” And I really have to stop doing that every time someone reads something in my backlist (the reason, you’ll recall, I’m editing my small-town series in the first place), especially my 3rd person stuff, because there will always be mistakes to fix. I think that’s just the law of being an indie author. But it was worth it in other ways, as I thanked people in my Acknowledgements who no longer deserve it, and it was a relief to just delete the page entirely. One wrote under a pen name that doesn’t even exist anymore (so I doubt she’d want anyone to look her up anyway) and the other was my ex-fiancé who doesn’t need to be attached to anything I’ve done or do. I don’t need to keep reminders of people who have hurt me, even if back then they were important to me. A long time ago I wrote a blog post about this, and I think my opinions have changed. Then I advocated to leave the pages, since those people were a meaningful part of your life in some way, but now I say, change it if you want. Do whatever you need to do to protect your mental health and move on. You can read it here: https://vaniamargene.com/2018/05/31/acknowledgements-and-dedications/

I was also able to update my Also By page in the back and add all my first person stuff. I’m the same person so I thought, why not. The long list looks nice, anyway, haha. I didn’t do anything else with my back matter, though I could have put in a call to action (CTA) because it didn’t have one. I should have, but I was in a hurry, that side project not intentional, and I was mad at myself for wasting time. Oh well, it doesn’t matter since on the way home from dropping my daughter off at work the other morning I decided to stop with the hard sell.

A few years ago, during COVID, I guess, I listened to an author marketing podcast and one of the pieces of advice was to give them the CTA the second the book was done. I followed that advice and the back matter for Faking Forever‘s ePub looks like this:

The end of the story bleeds right into the call to action, and I don’t like it (anymore). I want a reader to be able to sit back and savor the ending of the story, not have my newsletter subscribe link shoved down their throats. It probably still is good advice, to hit them when they’re feeling good about your story, feeling good about you as an author because you delivered on your promise and didn’t waste their time and money. But I don’t think it hurts to give them room to breathe, either. If they liked your book that much, they’ll find a way to follow you, even if that means simply “flipping” the page to see what’s in your back matter.

Anyway, so editing All of Nothing was a side project I hadn’t counted on, but I’ll try to keep my eyes on my series now and get that done as soon as possible. I have a potential beta reading and formatting project I might be helping with that I really want to do, so that’s an incentive to stay on track.

Sometimes I think when I get sidetracked it has to do with how I’m feeling. I was a little lost last week. Just normal social media experiences that can rub you the wrong way or leave you feeling out of sorts. My friends and I talk about this a little, about the need to find connection, but when you’re online trying to reach out, you get your hand bitten off or snubbed. It’s common, and my experiences weren’t great. So, of course, when you get to feeling down like that, it’s easy to start wondering why you work so hard on your books for no reason, blah, blah, cue the violins, right? My mental health has gotten a lot better since my diagnosis, but there are a few things that can still bring me down. I’m not perfect, but things out of my control shouldn’t have that kind of effect on me and it’s something I’m working on. I can log out of Threads or even Facebook, and my books will always be there. Except Canva. I can never log out of Canva, haha.

Otherwise I don’t have much else. I posted on social media today, for the first time in a while. I think I need to keep this tab open, because the graphics BookBub highlights in their blog post can be a good source of inspiration. I was reading this today: https://insights.bookbub.com/bookstagrams-ebooks/. If you need a free place to make a book mock up, even if you just want your book’s cover on a Kindle, you can look here: https://diybookcovers.com/3Dmockups/#

I posted this pic on Instagram. It’s pretty simple, but I forget it doens’t take long to make something like this and who knows who could see it.

flat lay of wood wht autumn leaves and a blue scarf. cup of cappuccino that has a foam heart
also Cruel Fate's book cover on a kindle device

I was sent a scam email today that said I need to appeal a Facebook ad because I broke copyright. Anything like that makes you want to take action right away, but there are a lot of scammers on Facebook; I get messages on my Facebook author page and my reader page all the time. Here’s what the email looked like:

It wasn’t sent to my Spam Folder, it went to my Inbox, which gave me pause. But I didn’t click on the link, thank goodness. I checked all my ads first because I know enough if Facebook thinks you’re violating copyright, they’ll take your ads down and maybe even suspend your ad account. I checked my ads, and they were all running fine, so I reported the ad as phishing and sent it to Spam. The things you have to be aware of as an indie is getting out of control, but I was proud of myself that I didn’t overreact and click the link, which gives them access to your ads dashboard (and my ads dashboard is connected to a bank account I assigned for my marketing budget. Needless to say, that’s money I don’t want to lose). So if anything seems suspicious or fraudulent, take a deep breath before freaking out and check things out first.

I don’t think I’ve mentioned it in a while, but if you’re looking for a good book marketing resource, Nicholas Erik has a wonderful book on it. I bought his second edition and was sad when he unpublished it because I recommended it to everyone. But, he revised it and released the new version. I bought it on his website but it’s also available on Amazon. This isn’t an affiliate link, I just like to recommend his book because it really helped me see book marketing clearly. If you’re interested, look here: https://nicholaserik.com/books/marketing/ Also sign up for his newsletter. He gives a lot of good advice in there, too.

photo of book cover. the title is the ultimate guide to book marketing by nicholas erik — Image borrowed from his website.

I had to pause a couple of my Amazon ads because even though I knew I was paying for exposure, it was getting to be too much. I’d already spent $29.00 by the 13th of this month, and my sales and preorders definitely weren’t reflecting that. I knew the clicks would start adding up, but I didn’t pause all of them because I know exposure is only the first step in selling books. I boosted a post on Instagram that I made about my Goodreads giveaway, and that was a little over 1200 entries the last time I checked. It will be interesting to see if anyone who wins the first one will buy/borrow the others, but like any promo, it could be months or even years until I find out, if I ever do.

That’s about all I have this week. I won’t be getting distracted by anymore side projects, though I have plenty of books I could read through on a whim. I need to get this series done because I have plans for it around the holiday season.

If there’s one thing I can say about the last four years or so, it’s that I’m glad life didn’t get me down to the point I stopped writing. When I bought those dryer sheets and my life turned upside down, I could have easily given up. I’ve accomplished a lot in the four years I’ve been writing (launched a whole new pen name and will have seventeen titles released by the time all the books in my King’s Crossing series launch), and if you’ve written despite the odds and against life’s challenges, I’m proud of you. I can look back on a long list of books, whether they need a bit of a polish or not, and be proud of myself.

Take care this week. I’m taking Friday off and we’re going to the state park to look at the leaves, then we’re trying a new bar and grill that opened in the town next door. It will be a fun day, and hopefully I’ll be celebrating being that much closer to done on my series.

Until next time!

Why My Books Will Stay in KU…For Now

Posted on August 19, 2024 by Vania Margene Rheault

There’s been a fair amount of talk whether an author should go into KU (Kindle Unlimited on the reader side or Kindle Select on the author side) or publish their books wide, meaning on all platforms like Kobo, Apple Books, Nook, etc. You can do that easily by uploading to a place like Draft2Digital or PublishDrive. You should always go direct where you can, Kobo being the easiest, so you can earn more, but that’s a different topic for a different day.

It’s personal choice to go wide or stay in KU, and a lot of authors try to have it both ways, releasing into KU then going wide after their 90 days is up, or doing the opposite, going wide and then yanking everything down after a set amount of time, a month or so, and putting their book into KU. I’ve heard some authors even put a first in series into KU hoping to force KU readers to buy the rest to finish the series or forcing wide readers to buy on Amazon rather than their preferred platform.

I used to get disgusted, you know, authors trying to find the short cut to success, but after eight years in the business, I don’t care what other authors do anymore. For one, they have to do what they think is best for their books and for another, well, if they want to look bad to potential readers and to platforms like Kobo and Apple Books who actually do pay attention to what indies are doing, that’s their business. I’m not saying every way is a bad way. I know big indie authors like Lindsay Buroker and Mark Dawson offer their books using all kinds of various methods, but I’ve also seen indies try to sell their books in whatever way possible, regardless if they hurt readers . . . or their reputations.

I tried going wide once, and I lasted six months or so. That was back when I was writing in 3rd person, my books weren’t that great, and I had no idea about marketing. See, the thing is, it doesn’t matter where you publish if you can’t push readers there (and your books aren’t good). The only thing going wide will do is give you more zeroes to look at on more platforms. And that’s another thing authors really don’t understand–KU readers are different from wide readers. When you ask a KU reader if they buy books that are wide, most will say no because KU offers enough of a selection that they don’t have to. They have their favorite authors and Amazon is adding more books to KU all the time. Authors are delusional when they think they can force readers to buy their books by being scammy. KU readers don’t have to fall for it. Al says there are over 4 million books in KU right now (versus the 1.5 million books in Kobo Plus) so it’s just better to understand who your reader is going to be and where they are going to read your books. Anyway, I switched back to KU because it was better for my mental health. I didn’t like looking at the low sales everywhere, and being available in libraries didn’t make up for it. For me, being in KU was a better choice and still is. Here are the reasons why my books will stay in KU (for the foreseeable future):

I don’t hate Amazon, and I don’t hate that KU requires exclusivity.
The other day on Threads someone said they deserve to be in KU without the exclusivity, and I wondered which planet she came from. Life isn’t fair. Amazon doesn’t owe you anything. If you think you deserve to be in a subscription program without being exclusive, join Kobo Plus. There’s less competition over there anyway. Amazon is never going to change a platform they created for a device they invented. Through KDP and CreateSpace, back in the day when their paperback branch was called that, they gave us the tools to self-publish. Without them, it’s hard to tell how long it would have taken for indie publishing to develop into what it is now. I’m not going to look a gift horse in the mouth. I’m grateful to Amazon for the opportunities they’ve given us, and I’ll die on this hill.

I like that it’s income-friendly.
Times are tough. I read books enrolled KU and I offer my books there. I know Kobo Plus is cheaper (KU is $11.99 and Kobo Plus is $7.99 US), but Kindle Unlimited offers more books and a lot of the romance authors I like include their books there. So not only is it a personal choice because of my limited funds, but it’s a business choice because I know thousands of people are in similar situations. Sometimes I get asked if I mind I earn less on a book read in KU than if someone buys it, but I don’t. I make the same amount if two people read in KU versus one person outright buying it, but I just think I’m getting two for the price of one. I’d rather have one reader for a lower royalty than none.

I don’t believe my books are susceptible to piracy any more than other books.
People love to blame KU and Amazon for their books ending up on pirate sites, but I think this energy could be directed elsewhere. The minute you upload anything to anywhere online, your information can get stolen. A well-known author used one of my graphics I made in Canva during her 20booksto50k presentation. (I used it in a blog post on this website and I imagine it popped up in a Google search when she was looking for a graphic to use.) I was surprised to see my design on her PowerPoint (especially since it would have been very easy to create her own), but I never said anything. I was kind of tickled she liked it enough to use it, but that’s just one example of how anyone can help themselves to your work. There’s no one stopping anyone from copying and pasting my words here to create their own blog posts. My books are on pirate sites, and while we like to accuse Amazon of suspending accounts for this, they are reasonable and understand you can’t stop piracy. The issue is authors who like to try to game the system, and I don’t blame Amazon for cracking down. If anything, we can blame other indies for their “shoot now and ask questions later” approach to dealing with us. For every ten honest indies, there’s one who has to ruin it for everyone.

I think being in KU is easier.
Without KU, I wouldn’t be making any money. Going wide is hard. It takes consistency and perseverance. It takes marketing know-how and cash to push readers to all the platforms. I’m not saying that overall KU is any easier or I’d be making bank and wouldn’t still have to log into my day job, but I think it’s easier to push specific readers at one platform. “My books are in KU.” That’s all I have to say and that weeds out anyone who doesn’t have a subscription. Those people aren’t my readers. (Unless they want to be, because I do sell ebooks here and there). I don’t sell many paperbacks and don’t push paperbacks at anyone. All my ads on Facebook say my books are in KU. Sometimes, if I remember, I’ll put the KU logo on the graphic. Being part of a huge ecosystem of books on a platform that is known for selling books makes sense to me, and it frees up a lot of headspace to think about other things.

I’m not scared of Amazon.
This is probably a big thing for a lot of people. They’re scared they’re going to do something and their account is going to get suspended. I mean, I know it can happen. At the base, Amazon is run by bots, and then if you need something, a lot of times their first level of support is someone overseas. I applaud anyone who can speak more than one language because I sure as hell can’t, but sometimes language barriers prevent you from being understood. I’ve had run-ins with Amazon–they blocked a large print book accusing me of trying to publish duplicate content (ah, yeah, it was!) even though I checked the Large Print box when I tried to publish. Despite having been able to publish large print in the past, they wouldn’t let me, and after a couple of go-arounds with KDP support, I gave up.

The other time was last year when they asked me for licensing proof for the stock photos for Twisted Lies. I had what they needed, and eventually they accepted the licensing screenshots I gave them of my DepositPhotos account. I say “eventually” because I sent it in the first time and it was accepted and he told me to publish again. When I tried again, the book was flagged a second time. I submitted everything again, and that time they put it through. Pretty basic stuff from what I hear, but it doesn’t make me not worry. Running your own business is stressful and even if you’re not exclusive, you can still have your account terminated. Being wide doesn’t necessarily get you around that, especially if you really do want Amazon to sell your books because they have the lion’s share of the market in the United States. What you can do is join an organization like ALLi (Alliance of Independent Authors) who have connections at Amazon and can speak up on your behalf. I’ve been a member for a couple of years now, and they have other benefits. It’s $119.00 a year, USD, but because you’re running a business and deal with other businesses every day, I consider it an investment and write it off when my accountant does my taxes.

I’m not scared of having all my eggs in one basket.
I know this is a concern for a lot of people, and the big indies who are making six or seven figures have multiple streams of income. They have ebooks, audio, print, and translations. They offer special editions of their books. They get offers to join in book boxes. They write nonfiction and speak at conferences. They travel to book signings and reader events. They have Patreons and/or sell merchandise. I completely understand that is the way to go, but I’m small, really still consider myself a baby author despite how many books I have out. Audio isn’t possible for me right now, and I do all my own covers, formatting, and editing. The work I do on the side I do for free or accept whatever they can pay because I know life is tough and I do it to be helpful, not to make money. Maybe one day I can afford to produce audio books or pay a translator since the German market is pretty solid from what I hear, but keeping my books only in KU right now is a good fit for me. Yeah, I do publish my paperbacks everywhere because I don’t think IngramSpark is as hard to work with as people say it is. At least, I’ve never had a problem with the platform and either being part of the 20booksto50k group or being a member of ALLi has given me the resources to forgo the fees. And because I do my own covers, I can do them with what IngramSpark needs without the extra cost.

After eight years of publishing, my readers know my books will be in Kindle Unlimited.
Being in KU is part of my marketing strategy and part of my brand. I’ve been writing and publishing for eight years, or only two, I guess, if you just want to count the last couple of years when I created a pen name, started publishing first person Billionaire, and really tried to get serious about my career and where it’s headed, but I think by now, any reader who has found me and read any of my books, especially my series, knows my books are in KU. Probably one of the things authors have a tough time wrapping their heads around is consistency because when we talk about consistency, we’re talking about years of work. It’s really tough to think about what you’re doing tomorrow, and when we talk publishing schedules or a five- or ten-year business plan, you’re expected to look ahead, and by a lot. Part of marketing is training readers to know where to find you. You can’t do that skipping around from wide to KU and then back again. Part of marketing is training readers to know what you write, and you can’t do that skipping around from genre to genre. No one likes that when I say it, but it’s true. When your department store moves things around and you can’t find anything, you get mad, right? You have a favorite restaurant and it closes, or someone is parked in “your spot” at work. Consistency is comfortable, not a box like some authors think it is, and if you can realize readers love consistency and trust you to provide it in what you write, how often you publish, and where you publish your books, the easier marketing will feel. “Build it, and they will come” might not be so easy, but I think “Build it, remain consistent, and they will stay” can be pretty truthful. Anyway, I have a whole blog post on consistency, and you can read it here: https://vaniamargene.com/2021/12/20/buzzword-consistency/

Every business needs flexibility, and I’ve proven to myself that when I’m flexible, like pivoting from third person to first, that it can make a real difference. So while I’m happy being in KU, and I’m okay with the limitations that go along with it, I may be open to doing something different if circumstances change or an opportunity presents itself. Amazon may be a cornerstone in our communities, but there’s no guarantee it will last forever. (Which is why I don’t depend on free ISBNs from anyone.) Sometimes I do get bummed because I can’t do whatever I want with my books, but for now, being in KU still feels like the right decision. I don’t have a PA to deal with uploading to multiple platforms or to create graphics and social posts. I don’t have time to submit to promos on Kobo or Apple Books. I just don’t feel like I have time to push my books in a hundred different places so readers can find me. I can run an Amazon ad or I can run a Facebook ad to just Amazon and call it a day. Since I haven’t felt good for a while, that’s all the energy I really have and if you have more time and energy to devote to the marketing part of your business rather than the writing part, you do what you can do and be grateful for it.

I look at choosing between KU and being wide like this: You know how you’re in a grocery store and the lines are long. You have somewhere you need to be so you try with all your might to figure out the fastest lane. You spot one with only two people in it, and what’s this? They both have baskets, not carts. Score! But, but! You have no idea the cashier is in training and it will take him longer to check out those two people than the experienced cashier checking out the longer lines.

Hopping around from wide to KU and back again is like that. You’re looking for the fastest way to success when really, only consistency and hard work will get you there.

Choose a lane, grab a cookie out of your cart, and wait.

One day you’ll reach the parking lot.

Until next time!

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Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Category Archives: book marketing

My First Author Update of 2025

Monday Author Update

My 2025 Word of the Year

Your Best Marketing Strategy–TL;DR (Write more books!)

Past Decisions and Their Consequences

Results of My Goodreads Giveaway

Are Stuff Your E-reader Days Beneficial?

Amazon Ads: A Case Study

Author Update and Mixed Bag

Why My Books Will Stay in KU…For Now

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