Tag Archives: social media for authors

Monday Author Update (The Grownup Version)

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Words: 2202
Time to read: 12 minutes

I’m not sure what got into me last Thursday, well, I do, but I think I need to start finding other ways to, ah, voice my displeasure and unhappiness. I’m not all gloom and doom–if I didn’t like being an author and publishing books, I wouldn’t do it. Anyway, read on if you want a more sophisticated update on what I’ve been doing lately.

I’m almost done editing my series. After a heart to heart talk with myself, I admitted I need to rewrite most of the ending. It’s not as heart-wrenching as I want it to be… what I have now isn’t worthy of half a million words. It probably won’t take too long. I’m just not happy with the last scene where they get together for good, although I thought it would be a good idea to end the whole thing with an epilogue so I’ve been writing that in my head for the past few nights while I’ve been trying to sleep. It’s not so I can add more words or tie up a very tiny loose end that I left open in book 2, but rather, I like when a book’s ending circles around to the beginning. I started the series with one couple and ended it with another couple, but I want to bring the first couple back and let them wrap it up. It will add a few days of writing and editing, but that’s okay. These books will be perfect the first time out, and I can’t say that about very many (none) of the books I’ve published.

As far as series go, I’ve talked before about having two books done of a different six book series, but I’ve been dragging my feet because writing four more books feels really daunting and I don’t want to do it. So, I thought rewriting parts of book one to eliminate the need for two of the books would be a lot easier than forcing myself to write all four. I don’t want the two I have to go to waste–they’re good stories. After I decided the amount of rewriting would be worth it, I was relieved and instead of working on my mafia books, I’m going to write a quick romantic suspense standalone and then work on those for a 2025/26 release. I want to write a standalone for something easy after all the work I’ll have put into this series. I’m burnt out, but I don’t want to not write, and since I have something partially plotted out, I thought I might as well. And also since I have a love/hate relationship scrolling through stock photos, I think I might already have a cover which will elevate some stress while I’m writing it. Things could change, but I like what I have. It was actually a little difficult to figure out a romantic suspense cover that didn’t have a couple on it (the same issue I had when I was working on A Heartache for Christmas‘s cover), but I didn’t want to deviate from the brand I have going. My covers all have a single man on them, most in suits, the only one who isn’t is Sawyer, but that’s a small-town romantic suspense as well, and sometimes my guys aren’t dressed in suits all the time.

So, I’m happy with what I’ve got scheduled for books in the coming 24 months or so, and the cover I created for the standalone is icing on the cake.

I don’t have much else going on. I mentioned my health in Thursday’s post so I won’t bother going over that again. Threads has been the filler I needed to let go of Twitter, and I haven’t been tempted to log in just to see what’s going on and I don’t miss having it on my phone. I have come to realize though, after engaging with some authors there and just generally scrolling, I’m in the minority concerning what authors believe in about 99.9% of the time. It’s not that I don’t care about my books, it’s that I don’t take my books as seriously as everyone else takes theirs.

What I don’t mind but seems like everyone else does:

I’ll give ARCs to whoever and don’t check up on them after the ARCs have been sent out. ARCs and forms confused me way before I joined Threads and I even wrote a blog post about it back in November. Authors on Threads take ARCs very seriously and I’m still kind of appallingly fascinated at some of the forms authors ask potential reviewers to fill out. I guess I’ll never be an ARC reader because I’ll never fill out a form for the privilege. I feel readers are doing me the favor, not the other way around, and I would never subject a reader to that. Ever. If you’re interested in that blog post, you can read it here: https://vaniamargene.com/2023/11/06/arc-forms-creating-a-review-team/

I don’t mind giving books away. I get a sense of loathing when we talk about giving books away, though I haven’t come across a thread that expressly addressed that subject (besides the hoops authors make their ARC reviewers go through). But the tone on Threads overall seems to suggest that authors want to be paid for each and every copy and they don’t understand or don’t want to understand the value of giving away free books. I put Faking Forever into a giant promo last December and gave away over 9,000 copies. Since the date I gave it way, that book has made $206.00 mostly in KU reads. Though that may be small potatoes, I haven’t done any other promo on it, so if someone asks me If I want 200 dollars, I say yes. Plus, I’m finding readers. Not the 9,000 people who downloaded my book because I know, just like I have started collecting free books, that a reader actually reading it is slim, but readers saw it, and I have 206 pieces of proof that they did.

Not to mention, I have a free book hanging out on my sister site, and overall, My Biggest Mistake has been downloaded over 1,000 times. I think that number may rise as a lot of my subscribers didn’t even bother to open their welcome email after they subscribed to my newsletter. Now it’s more easily accessible, so I’m thinking I’ll be giving away even more copies in the future.

I don’t care about pirates pirating my book. It’s going to happen whether you like it or not. The only crappy thing is Amazon shoots first and asks questions later, so I’m fully prepared for them to shut down my account at some point because my books are elsewhere, though not with my consent. It’s why I pay for an Alliance of Independent Authors membership. I won’t panic, I’ll just reach out to them and ask them to help me get my account back. I won’t even bother trying to take on Amazon alone. It will be futile and I’ve had enough mental health crises over my book business to last me for the rest of my life. Blasé? Maybe. But I tend not to worry about stuff I can’t control. Authors will watermark ARCs, change one word in their books to try to pinpoint where the pirated copies are coming from, blame being in KU. The fact is, your book can get pirated anywhere at anytime and pointing fingers and throwing out accusations is not the best way to handle this. You could inadvertently offend someone and honestly, it’s not worth playing Nancy Drew. It’s going to happen, so there’s point in being bitter.

I doubt I’ll ever put a PR box together. Ordering author copies, ordering bling, packaging it all up (gotta have a pretty box too) and putting it in the mail to a bookstragrammer who may or may not do anything with it sounds like something I don’t want to do even if I could afford it. I didn’t even know this was a thing–well, I knew it was a thing, but the number of bookstagrammers on Threads and that I have access to them surprised me. Like, if I asked if anyone wanted a billionaire book box there might be some that would actually say yes. You would have to enjoy that kind of thing to bother to do it because with the number of complaints on Threads, the ROI doesn’t seem to be there. Like a book that doesn’t sell but you’re proud of it anyway, you would definitely have to enjoy the process. It did make me think that now that I have more of a brand established I could order some business cards or bookmarks. Stickers, though, I’m not fan and have never put a sticker on my Mac or my Kindle cover–not even the cute Vellum flower I picked up at my last writer’s conference. Now that I have a real bookshelf, I ordered a few author copies of my books to have on hand, so business cards at least would make some sense. I’ll think on it and get back to you. Do you have business cards?

I don’t care about paper. Signings and having your books in bookstores is a big deal to a lot of authors, and I just couldn’t care less. One author was pushing her hardcover, and it was 35 dollars. I have to work two hours to afford a book like that. Readers who can afford to buy paper are not my target audience and I only offer paper as an alternative to a Kindle because some people can afford to buy paperbacks, but that is a very very small percentage of my readers. (I sold 64 paperbacks in 2023.) I think authors who push paperbacks don’t really understand that it’s a whole different audience of readers who have access to expendable cash. The economy is such that people are being priced out of their rentals, no one can afford to buy a house, and grocery prices have not dropped, even though COVID is “over.” You’ll have to decide if the glamour of having your book on a bookshelf is worth the hassle, because for me it is definitely not.

I try not to engage with posts I don’t agree with like the person who’s worried she’s losing readers because there’s 18 months between book two and three of her trilogy. Of course she’s going to lose readers. People don’t wait around that long. There’s a lot of content out there and there’s no reason for a reader to wait for you. If you push book three and let people know it’s finally published, you may be able to corral some of those readers back into the trilogy because they’ll want to see how it ends. But that takes money and a lot of social media posting, and it could have been avoided if she’d just saved up her books. I get people are impatient and no one wants to do that, so you take the pros and cons of whatever choice you make.

I don’t know if I can think of other things off the top of my head, but it’s safe to assume that I’m a square peg of an author trying to fit into a round hole of the writing community. Still, there’s a professionalism over there that I like that Twitter lacked and if you haven’t joined Threads, it’s not a bad place to scroll for book news.

I received an email the other day and the subject line was Vania Margene Rheault featured in Feedspot Top 100 Contemporary Book Blogs. I get stuff like this sometimes, especially to my other gmail accounts I don’t check very often and I usually discount it as spam. I opened it, and it was a legitimate email! It read:

Hi there,

My name is Anuj Agarwal, I’m the Founder of Feedspot.

I would like to personally congratulate you as your blog Vania Margene Rheault has been selected by our panelist as one of the Top 100 Contemporary Book Blogs on the web.

I personally give you a high-five and want to thank you for your contribution to this world. This is the most comprehensive list of Top 100 Contemporary Book Blogs on the internet and I’m honored to have you as part of this!

We’d be grateful if you can help us spread the word by briefly mentioning about the Top 100 Contemporary Book Blogs list in any of your upcoming post.

Please feel free to reach out with any questions.

Best,
Anuj

I’m flattered as this is the first recognition of my blog. If you go onto the site, https://blog.feedspot.com/contemporary_book_blogs/ you can scroll through the rest of them. I did and found some great blogs to follow… I’m in good company! So, thank you, Anuj, for the honor.

I guess that’s all I have for this week. I hope next week I can give you better progress report on my series. Things keep popping up during my days off that cut into my editing time, but I’m going to put my head down and plow through the rest of the month.

Until next time!

Owning vs Renting: An Author’s Dilemma

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Words: 1420
Time to read: 8 minutes

Is anything completely ours in this business? Maybe only our books.

Good morning! I hope you all had a good weekend! I worked more on my last book–getting ever so closer to finishing up. I’ll still have to take a break and read the proofs to look for typos I might have edited into my books, but the end is in sight, and I can’t wait! I might treat myself to a new Mac–my T is still driving me crazy, and it would be a nice little present for myself after working on this series for so long.

So, a week ago, on Monday, March 5th, Facebook, Instagram, Threads, and Messenger all went down. They were down for a couple of hours, but to say it spread panic across the author universe would be putting it mildly. I know a lot of authors happened to have releases that day, and I’m sure not being able to post was upsetting to a lot of people.

It was kind of eye-opening for me as well, because this was my first outage while on Threads instead of Twitter. Outages never bothered me because I was always able to flip from one platform to the other, but since Meta owns all of them, there was nowhere for me to go. A friend and I went to email for a quick exchange (just to assure each other we hadn’t been hacked), so all wasn’t completely lost, but not having any social media felt strange… scrolling is just habit. I finally was able to kick my Twitter addiction only because I found a substitute on Threads.

Anyway, so this gave way to some thought about how authors are always told never to build on someone else’s grass. I agree with that wholeheartedly–especially since TikTok gave me such a hard time, always accusing me of violating community guidelines. I’m glad I never got invested because it ticked me off and a ding on one of your videos like that affects your entire account and how they show your content.

But after my hassle with MailerLite, I realized that even a list you cultivate on your own doesn’t really belong to you. If your account, for whatever reason, goes down or glitches and you don’t regularly export your list as a backup, those emails you worked so hard for can disappear in a puff of smoke. Sometimes tech support can help, depending on your aggregator. MailerLite charges too much for their tech support and plenty of authors take their chances and stay on the free plan (that does not give you access to tech support) for as long as possible.

My WordPress site feels like it belongs to me. I pay for the domain and for the plan. I have access to tech support if something goes wrong (like when I accidentally deleted DNS records I needed), but the fact is, anything online can go down so even selling direct to avoid dealing with Amazon isn’t always a sure thing.

I guess this post is kind of a warning to pick and choose carefully. Last night I was thinking about all the author things I’m “stuck” with, and it’s kind of scary in a looking-into-the-future-and-adding-up-spend kind of way. Every single one of my books has a link to my author website and a call to action (CTA) to subscribe to my newsletter. Every single book. Over 20, which is over 60 files I would have to change if my author website ever went kaput (the ebooks and paperbacks on Amazon, and then all my paperbacks on IngramSpark). I mean, it wouldn’t be the end of the world to amend all that back matter, but if I didn’t have an IngramSpark code for free revisions, it would add up quickly. I was lucky I directed my readers to go to my website instead of a MailerLite landing signup page, probably one of the few things I did correctly from the start. My homebase, has been, and now with my newsletter gone, always will be, my author website.

Don’t get me wrong, I’m locked into other things too–things I want to keep at the very least because I like how they work. Like Bookfunnel. I may have gotten rid of my expensive plan that supported MailerLite integration after my migration to the new MailerLite platform screwed everything up (saving me 150 dollars a year), but I like how they deliver my free book and readers are used to that platform. The easter egg that I hid in Addicted to Her is delivered that way too. At least the team at Bookfunnel doesn’t seem to be going anywhere, and it helps that thousands, if not hundreds of thousands of authors, use them.

I’m also locked into my Canva account. I have so many designs there, and without it, I could never make changes to any of my book covers. I’ll always need my account, but luckily their business and reputation seem solid and hopefully won’t be disappearing anytime soon.

Maybe it will make you feel better to think that being locked into certain services isn’t only an author thing. I think Amazon is so integrated into our lives now that getting rid of it would cost–I have purchased several movies and TV shows on Prime. I would lose a lot of money if all of a sudden Prime Video disappeared. The same with my Kindle account. I’ve purchased many books that would disappear if something happened to my Kindle account. Several years ago I bought books on Nook, and when I dropped it into the tub, I lost all that content. I could have bought another Nook, but I preferred being on a Kindle anyway, so I swallowed the loss.

When you’re a baby author, as they like to say, you just don’t understand what you’re locking yourself into signing up for all these things. That would be the time to weigh what you’re willing to pay for, for pretty much all of your indie career. You get used to having access to those things and you tie up a lot of your IP into an account like Canva. But, when you’re new, you don’t know what you don’t know, and if you’re proud of your newsletter and start putting the landing page link everywhere, if something happens, you have no idea the damage control it takes to fix it.

I’m very fortunate that I linked to my website everywhere, and I’m very fortunate that I chose Bookfunnel as a way to distribute my reader magnet. I didn’t have to scramble to update any links–I don’t think I can portray in writing how relieved I was that I could just shut down my newsletter and not look back.

Building on someone else’s grass is definitely inconvenient at best (career damaging at worst), but sometimes you just can’t avoid it. We subscribe to products and services every day with the hope that those products and services have the longevity we need to keep our business afloat.

Only time will tell if the things we sign up for have staying power–in terms of the business itself and how we need to use them. I had thought MailerLite was a good fit and I recommended them several times, but they proved to be just as sketchy as any other business has the possibility to be, and some people just learn that the hard way. Lots of scammers in this business, and you’d like to think a steady business like that won’t turn, but like my daughter says, the risk is low but never zero.

I was lying in bed last night thinking about my blogs and how to make them seem more professional, if only on my author blog now, so it comes off as more newslettery and less bloggy, and I decided to create a “footer” of sorts for the ends of my posts. For eight years I’ve struggled with how to end my posts, and I’ve gone through various footers, like creating a graphic that has all my books on it and attaching my Amazon author page to it. This isn’t the right audience for that, but I would still like to end my blogs with some kind of signature so I came up with this. It’s especially important on my author blog now so no one misses the link to download their free book which I will add to every post.

Tell me what you think, and I hope you all have a great week!

How to break out of the writing community bubble and sell books to READERS

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One of the biggest epiphanies I’ve had since I published my first book in 2015 is how to sell my books.

When we join social media and begin to build our platforms, we think that we’re building a base for readers to come together and talk about our books. The only problem with that is, we identify so strongly with being writers that we forget that we need to identify with being authors.

What do I mean by that?

When we’re writers, we’re writing, and we love to talk about writerly things. What tropes are trending, trading craft secrets, sharing blog posts and favorite craft books about showing vs. telling, how to build 3d characters, how to create conflict with stakes, goals, and consequences. And, of course, our wonderful notebook collection. We like to cheer each other on, beta read for each other, and support each other by retweeting snippets of our work. And most importantly, supporting each other on every platform. All that sounds really good, and it is.

It is until we want to sell books, and I mean, not to the handful of people we know on Twitter, or to the five writers we’ve gotten close to on Instagram. All of a sudden then, being a part of the writing community isn’t so great. We have thousands of followers but when we launch a book, no one cares. We might get a congratulations, or we might get a few compliments on our cover, but launch day comes and goes and the shine wears off rather quickly.

I don’t know how many books I launched before I realized all my followers on Twitter didn’t care. They were busy doing, or trying to do, the exact same thing I was.

And like a fish caught in a net, we struggle. How do we break out of our writer circles to sell books?

*Stop promoting your books to the writing community. Probably one of the very first things I did after realizing this is I stopped tweeting about my books. No one cared. Now I use my Twitter account for what I had been using it for before I published. I tweet about articles I find useful, congratulate authors on their finished WIPs, and point writers and authors to this blog. That’s it. I chit chat, but very very rarely I tweet about my books on there. My experience has improved, and I’ve gotten more hits on this website for my blog than I ever sold books.

I have a friend on Twitter who has almost 38,000 followers. I’m sure it hits her at times that if only 15% of her followers (5,700 readers) bought her book during launch week, she could make the USA Today bestseller list. When you have that many followers, it doesn’t seem so out of reach–until she tweets about her launch and not much happens.

As of this writing, I have 14.5k followers on Twitter. Lately, say in the past two years or so, I’ve been focusing more on writing books than networking, probably because of my realizations. I’m in KU and not eligible to reach the USA Today bestseller list, but it would take about 35% of my followers for me to reach 5,000 sales.

If you want to read more about making the USA Today bestseller list, read a really neat article by Nicholas Erik here.

Take a look at your accounts. Are most of your followers writers like mine are? That is not going to help you. You can start over, but if you don’t know how to connect with readers, you’ll fall into the same trap. I’ve been in the writing community bubble for so long, at this point, I have no idea how to use social media to find readers. Last month, I gave myself permission to stop posting on Instagram. I have 373 followers, and I would guess that at least 75% of them follow me on Twitter and or are actual friends with me on Facebook. I never knew what to post, and it was a weight off my shoulders when I stopped. My Facebook personal profile and my Instagram account are linked, so whatever photo I post on Facebook will post on Instagram, but what does it matter? I don’t post about my books on my personal Facebook page. I don’t want my friends and family reading my books. They aren’t my readers and spamming them is pointless.

*Use promos to reach reachers. Unfortunately, a lot of what I’m going to say now may require a little money. You won’t hear too many authors say that they can find readers for free. You have to learn an ad platform, or buy newsletter promos, pay for a Goodreads giveaway, join BookFunnel promotions, and/or start a newsletter. All of those will cost a little bit, depending on what you choose and what you have going on at the same time. As far as promos go, buying a spot in newsletters like Freebooksy or Robins Reads or E-reader News Today will bring in new readers and you won’t be bothering your writer followers with unwanted promos about your book. For a great list of promos, David Gaughran created a list. I’m going to work on my own list because some of them have a review minimum, and I want the ones who don’t handy when I start releasing books next year. Not all of them are expensive. The one I used to promote my holiday boxed set of A Rocky Point Wedding was $25 dollars. It will be up to you and your prices and marketing strategy to choose the promos that will give you the most bang for your buck.

*Publish regularly and add a link to the next book in your back matter. This is probably the best way to keep readers engaged and reading your books. No spamming required.

Bookbub did a blog post about using back matter to sell more books, and you can read it here.

*Learn an ad platform. You don’t have to spend a lot of money on ads. Just because you set a five dollar a day budget on Amazon Ads doesn’t mean Amazon is going to spend your five dollars a day. Plus, even if you set your bid at .30/click, that doesn’t mean every time someone clicks you’ll actually pay .30. If you choose dynamic bids down, sometimes clicks can come in a lot cheaper. The only way I have ever seen authors spend more money than they had intended was when their book wasn’t ready for advertising. When your “look inside” has typos, your cover isn’t to market, your title is off, and your blurb needs feedback–that is the only time I have ever seen an author lose money. Now, you may think all that is great and say ads don’t work, but more often than not, it’s going to be your cover or your blurb that wastes your money. If you want a free way to learn Amazon Ads, Dave Chesson has a free course through his website Kindlepreneur.

*Create an FB author page, or group, but don’t tell anyone. Yeah, that’s right. Don’t tell anyone. Add a request into the back matter of your books asking them to like your page or join your group. Add a request to your newsletter…and that’s it. I didn’t realize until I was writing this blog post the whole reason I’m disinterested in my own FB author page is because most, if not all, of my likes are by other authors who don’t care if I publish another book. Why am I going to waste time updating my FB author page when I’m not going to get any engagement? We do this with all our social media: Twitter, TikTok, FB author pages/groups, Instagram, and our newsletters. Stop it. You may want to follow other authors who write in your genre on TikTok to see how they are promoting their books, but otherwise, don’t invite other writers/authors to like your stuff. It will get you nowhere fast. It may even cost you money. See newsletters.

*Start a newsletter, but only put the link in the backs of your books and use BookFunnel and StoryOrigin to promote your reader magnet and accumulate signups. When you reach your free limit with your newsletter aggregator (if you’re using MailChimp or MailerLite), you want the people on your list to be buying your books. Deadweight costs you money, and I’m sorry if you don’t want to hear that. Your friends aren’t deadweight, and okay, they aren’t. But if they don’t open your emails, if they sink your open rate, if they don’t click on the links, if they aren’t buying your books, why are they subscribed and why do you want them to be? They aren’t supporting you, and if you’re doing that to your friends, you aren’t supporting them. Stop it.

Breaking out your writer bubble on social media is hard, but if you’re happy with the results, then you don’t need to change. If you’re unhappy with sales, are disillusioned with social media and all the time you put into networking with “readers,” it’s time to try something different. I am a lot happier on Twitter now that I stopped trying to sell books on there. I get a lot of clicks to this blog if I have an interesting topic, but mostly I use it to connect with other writers so I don’t feel so alone in this endeavor.

Writers like to hide behind social media because writing/publishing/reaching out to readers is hard. Publishing consistently is hard. A lot of writers like to write in all genres and that makes finding readers difficult so they tweet into the void and hope for the best. This is fine if this is your business model and it meets your needs, but if you need more than what you’re getting out of your current situation, you need to change.

A new year is coming–how are you going to find readers in 2022?

Until next time!

“You don’t have to do it if you don’t want to.” How true is that statement?

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Do whatever you want, and don't worry about what everyone else is into. Rachel Kramer Bussel Woman in purple camisole sitting on red chair looking away from the camera.

You guys know I consume a lot of content. Not as much fiction as I should be for a romance author, but I live and breathe non-fiction, especially anything having to do with market trends and industry (both indie and trad) news. I have a fascination with learning, not only to pass things on to you, but because you don’t know what you don’t know, and I like knowing it all. Or trying to. Picking through the weeds is difficult and time consuming, and even today because I have to work, I’m missing out on Clubhouse rooms (and you all know how much I agonize over that).

Anyway, so on one of my off days, I was listening to a Clubhouse room and after an hour of extolling the virtues of TikTok, she says, “But you don’t have to do any of this if you don’t want to.” I would imagine some of us felt relief, because sure, you DON’T have to be on TikTok to sell books. It’s a relatively new platform and it’s not like books didn’t sell before it’s invention. But. After an hour of hearing how wonderful and fun it was, being told that it was voluntary punched me in the gut. After listening to testimonies about how worthwhile it was, how people did manage to sell books on there, her comment didn’t sound true. It sure as hell sounded like we needed to be on TikTok.

It made me think about what we can use in the business and what we really don’t need. These opinions are coming from a place where I wish I would have done some of these things and where I have tried some and think they have merit, where I found some tractions with sales, and what I know I’m missing out on because I didn’t do them. Your mileage, as always, may vary.

You don’t have to . . . be on social media . . . if you don’t want to. You really don’t have to be on social media if you don’t want to. Twitter is a time suck of negativity, IG is going down in flames as TikTok runs miles ahead. No one likes Facebook. But if you don’t like social media, what does an author have left to sell books? You need something. Anyone who pushes Publish and walks away knows you need something or no one will know where your book is. Probably the hardest lesson I learned in the past five years of publishing is that without a newsletter, without a reader group on on Facebook, if someone wanted to be a real fan of my books, I didn’t give them a chance to be. There is no where for them to meet up or chat with me. Sure, I’m on social media, but I’m not active and anyone who finds my author page will see my last post was from almost a year ago. Why would they hit the like button? It’s not like they would get anything out of it. So if you don’t like Facebook, you still need someplace for your fans to meet up. I get it. As a newbie author, maybe you’re thinking you won’t ever have fans, at least not for a long time. This could be true, but you don’t need to make it any harder for them than it has to be, either. If you don’t want to be on social media, you need to replace it with something. I didn’t have a social media presence or a newsletter and after a reader read my book, there was no way for them to connect with me, or me to connect with them to let them know of sales and/or new releases.

You don’t have to . . . start a newsletter . . . if you don’t want to. For years I didn’t start a newsletter. I didn’t want to take the time to learn. The thought of cranking out a book to offer as a reader magnet didn’t bother me (yes it does), but there is so much that goes into a newsletter, and it still makes my head spin. It’s easy to say, “Start a newsletter,” but it’s the behind the scenes that makes me bitter. Learning the platform, learning BookFunnel (because it’s the best way to distribute any bonus material and gather email signups), or StoryOrigin, seemed like a giant waste of time to me when all I wanted was to write books. If you have an active reader group on Facebook, you might be able to get away without a newsletter, though you’re planting seeds in someone else’s garden and everyone says not to do that. You could blog for readers, and Anne R. Allen even has a book about that very thing: The Author Blog: Easy Blogging for Busy Authors. It may be a bit outdated, but her content advice should still be relevant. The only problem with directing a reader to your website is that you lose the control to connect with them. They choose to visit your website or read your blog. If you can snag their email, you can contact them whenever you want. True, they still have to open the email, but they voluntarily signed up, so that makes it more likely they will at least peek at what you have to say. Do you need to start a newsletter? Nope. But as an author who has been writing and publishing–steadily, I might add–with no readership after all this time, it’s my biggest regret.

You don’t have to . . . learn an ad platform . . . if you don’t want to. Like the other two things on the list so far, you don’t have to learn an ad platform, but you do have to have something to replace it, be that a newsletter or using promos such as Freebooksy, BargainBooksy, Ereader News Today, Fussy Librarian, etc. If you want to get the word out about your book, and you don’t want to be on social media, start a newsletter, or learn an ad platform, that doesn’t leave you a lot of marketing choices. Because I haven’t had a newsletter and I’m not active on social media, learning an ad platform and using the promo method are the two things I’ve used to find readers. Not a lot of readers, but more than if I hadn’t used anything at all.

You don’t have to . . . write in a series . . . if you don’t want to. From the minute I started writing and publishing, all I heard was write in a series. There’s a lot of wisdom to this. Read-through (KU page reads and sales of individual books) is great if your first book is strong and you don’t take too long between releases. You have more marketing choices if you write in a series (like box sets and offering the first book for free to get readers hooked), and ad spend isn’t so bad if you pay for a little higher click because essentially you’re not only advertising one book, but many books (as many books is in your series, obviously). So what’s the problem? Writing is hard. Publishing is hard (so much to learn!) and costly. If your book one isn’t strong enough and readers drop off, every book you write after book one is a waste of time. Instead of figuring out how to do covers for one book at a time, all of a sudden you’re thinking about series branding and formatting. If you’re a new author, that’s intimidating. Not to mention if you don’t have friends to lend a hand with beta reading, editing a series can be very costly. I never advise anyone to publish without at least one more set of eyes besides yours on the book (I don’t care who that is). Writing standalones has always been more enticing to me, and I can write them quickly. They’re more manageable, and publishing one book is a lot faster because I have this weird thing with writing an entire series before publishing it. (Which has come in handy this time around as I did find a small little something from book 2 to book 3 that affects book 5 that I can fix now.) What can you do if you like to write standalones too? 1) Use your back matter. Advertise another standalone in the back. Use a buy-link, add the cover. Some ad copy. 2) Don’t let too much time go by between releases, or don’t market heavily until you have a backlist. If readers love you (and you want them to, right?) they will read all that you have. If that’s only one book, they might love it, but then they have nowhere else to go. (And this is especially true if you don’t have a newsletter or a group they can join to hook up with you while you write the next book.) But this also brings me to….

You don’t have to . . . write in one (sub)genre . . . if you don’t want to. You don’t, but it will make things easier if you do. For a few books, anyway. Or if you really want to, it can be wise to separate genres by pen name, but it will slow your productivity, depending on how fast you can write. I decided to use a pen name for my billionaire romance though I think they could have fit in with my contemporary romance okay. I like the idea of starting over, of having one specific subgenre under one name. Of course you can write whatever you want under one name, but marketing might be a little harder and the chance of finding readers who will read it all are slim. What can you do if you want to genre hop? The best advice I’ve heard is to try to not stray too far. Contemporary romance is all-encompassing, and I thought I could write whatever I wanted. It wasn’t true. If I ever get tired of writing billionaire, I could probably get away with writing Mafia, as they have similar tones. Not that I have plans for that as I have never even read a Mafia romance. Admittedly I don’t know much about other genres like Fantasy. An author could maybe get away with mixing RomCom and Women’s Fiction, especially if the WF has humorous elements in it. Domestic Thrillers could pair well with Mystery or Thriller. It will help your cause if they have similar elements and similar covers, so the books your Amazon author page look cohesive.

I could probably do a lot more of these; there are plenty of “rules” in the indie publishing space. The fact is, you can do whatever you want, but that leads to the indisputable fact that you may not achieve the results you want as quickly as you want them. I’ve been publishing for five years. I don’t have the audience I want because I didn’t give them a way to hook up with me, or a space for them to hang out with each other. No readers means no sales. What kills me is I did it my way for a long time, when I was more than willing to do what I needed to do it right the first time. I just didn’t know what that was. It wasn’t TikTok, and while I’m curious about the platform, I’m still wondering just how worth it it is. The whole idea of anything is to do what you enjoy so you can keep up the consistency of that thing. I don’t like my FB author page. I don’t like Instagram. I don’t want to learn how to use TikTok when I can put that time to use and write bonus material, a reader magnet, learn BookFunnel, network with others, and read more in my genre (and while doing that, join a billionaire readers’ group to help me stay on top of the hottest trends).

It’s all where you want to spend your time, how fast you want to put books out, and what you enjoy doing. You don’t have to do anything. You’re an adult. What do you want to do, and will it move your book business forward? That’s a question only you can answer.

What am I loving this week?

Alext Newton of K-Lytics did a comprehensive romance report for the fall of 2021. Being that I love keeping up with the industry, I bought it for $37. You can find out more about it and purchase it for yourself by clicking here. It’s not an affiliate link. I love Alex and the work his team does, but we aren’t affiliated. 😛

Another thing I loved is the interview James Blatch did with romance author Melanie Harlow on the Self Publishing Formula Podcast. She had some great advice, and I really related to what she had to say. I love it. You can listen to it here.

That’s it for me today! Have a wonderful week everyone!

Until next time!

How important is social media if you’re a writer? A published author weighs in.

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I have a friend who constantly struggles with social media. She hates it, but not for the idea it’s a time-suck. For now we can all agree that with the JK Rowling stuff, the #publishingpaidme hashtag that’s gone crazy on Twitter, police brutality, COVID-19, and our president, things on social media are more than just a dumpster fire. It’s a raging, out-of-control forest fire. Think Australia. Really, let’s think about Australia since we haven’t heard anything about their fires in quite some time, but they’ll be dealing with damage control for years.

As a writer and author, we can agree that social media is a necessity. BUT as a writer and author, social media isn’t necessary in the way we’re told it is at the beginning of our careers. Namely, we need to be on social media to sell books. This is only partly true, and in the part of it that is true, it takes a lot of scrambling on our end to make it happen. In my 2020 predictions blog post from a few months back, I quoted Mark Coker (the founder of Smashwords) as saying that Amazon ads have stolen the writers’ platform. Why work for reach when you can buy it? Why work for reach when it’s EASIER to buy it? I know for the books I’ve sold in the past year, it’s due to buying ads on Amazon.

And yet. Is social media worthless?

Let’s take a look at social media from an author’s standpoint. Just a quick one, since I’ll start off by saying I’m not doing this but I know I should be. One of the only ways to use social media as an author is to set up a Facebook Author Page. (Ads aside since you need an author page if you want to run FB ads for your book.) The idea is having someplace for your readers to find you. Like your page. Interact with you. Some authors form groups instead of pages, but the downside to a group is that you’re constantly moderating and making sure posters are behaving. That doesn’t sound like fun (and a true time-suck), but an author page is doable. Especially since FB offers a scheduling option for your posts. A downside to this is you’re building your castle on someone else’s property. We know Zuckerberg changes his policies all the time and we’re told it’s better to send your readers to your website or newsletter. The problem with those two options is it’s harder to interact with you. So an FB author page is probably going to be the best thing you can do to use social media to help sell your books. Recommend books in the genre you write in. Host giveaways and post about your books. I’ve seen lots of robust FB author pages with lots of engagement. I don’t give my author page enough love but I should start.

Twitter is bad for selling books and I don’t promo on there. I follow a few industry leaders and retweet the articles I find useful to me. That’s about all I do.

Instagram can be a fun place to hang out, but when you’re a writer, you get sucked into the social circle of other writers. So you’re not going to be selling books on there unless you can crack out of the writer/author bubble and find readers. I don’t post on Instagram with the idea I’m going to sell books. You can run ads on Instagram, but besides paying for exposure, I’ve never sold books buying ad space on Instagram. If you wanna see pictures of my cats, look me up.

So, social media isn’t the best for authors. Unless you’re into content marketing and you’re constantly posting snippets of your books. That might not be a valid option if you’re a slow writer, because by the time you release your book, you’ll have posted every single line already. It’s good for non-fiction. But I’m not a non-fiction writer, and I’m not an authority on anything, nor do I want to be.

So, what is social media good for if you can’t sell books?

This is where my friend, I think, throws the baby out with the bathwater when she cuts herself off from social media.

As a PUBLISHER, there are a ton of benefits of being online. Facebook is where I learn 99.9% of marketing and keeping an ear to the ground when it comes to the industry. My friend says– and I’ve heard this from others too–is why would she need to know about marketing, publishing, or anything in-between if she doesn’t have books out? Isn’t writing the most important part of it?

Sure, you need to be writing to be a writer, to eventually be an author.

But.

What are you gonna do when you’re done with that book? How are you going to learn ads? How are you going to know where to promo your book? You’ve cut yourself off from marketing and publishing groups and now you don’t know what the current trends are. Best practices?

If you cut yourself off from author groups on FB, when you’re done with your book and you start up your social media again, you think you you’re just going to join these groups, guns blazing, demand answers to all your questions because you needed the answers yesterday because your book launches tomorrow and you don’t know what you’re doing? I’ve seen people do that in some of these groups. Some of them are met with kindness and people will walk these authors through what they’re doing to sell books. Many others, though, are ignored because it’s evident that they expect other people to do their work for them. Networking and keeping apprised of industry news is a process. It’s an ongoing process. I’ve said before that being an author/publisher is no different than other professions. Would you want to go to a doctor that didn’t keep up with the newest (and maybe better) treatments? Do you want your children to go to school and be taught by a teacher who doesn’t keep her certification up to date? Do you want to be represented by an attorney who doesn’t keep up with changes to the law? Maybe you don’t feel your publishing company is that important, but suddenly you’ll feel like it is when you want to buy promotions for your book and don’t know where to buy them. And even suckier, don’t know who to ask because you’ve taken yourself out of the game.

I LIKE knowing what’s going on with the publishing industry. I like keeping up with Amazon changes, new aggregators, what IngramSpark is doing. Even if I don’t need the information, I’ve been able to help others, and that’s what networking is all about. My blog would be pretty useless if I didn’t keep my head in the game and pass along information to you.

What are some of the best groups I’ve joined on Facebook?

  1. Six Figure Authors. https://www.facebook.com/groups/504063143655523/ It’s moderated by Lindsay Buroker, Andrea Pearson, and Jo Lallo. It accompanies their podcast by the same name, but you don’t have to listen to the podcast to benefit from the group. Though the podcast is awesome and a lot of the discussions are based on a podcast topic.
  2. Mark Dawson’s SPF Community. https://www.facebook.com/groups/SPFsecretgroup/ I like this group because Mark Dawson is very protective of Amazon and won’t let anyone talk shit about them. Amazon did indie authors a great service with the Kindle, CreateSpace (back in the day) and KDP. I don’t know where indie publishing would be without them. I also just love the conversations on there about publishing and marketing.
  3. Level Up Romance Writers. https://www.facebook.com/groups/LevelUpRomanceWriters/ Moderated by Dylann Crush, this group is for marketing romance. There are so many generous writers in that group, and it’s a place where I have started to post more and get to know people there.
  4. 20Booksto50k. https://www.facebook.com/groups/20Booksto50k/ There are a lot of generous people here, too. They are more than happy to tell you how they are selling books. Craig Martelle is pretty strict with what is allowed and every post is moderated, but I mainly lurk and soak up information.
  5. Vellum Users. https://www.facebook.com/groups/VellumUsers/ I format my books (and sometimes for others) with Vellum. This group is for questions about the software if you run into an issue, or if you want to ask if something you want to do formatting-wise is available. Jody Skinner and Erica Alexander are in touch with Brad and Brad (the creators of Vellum) and they both know their stuff. I learn something new about software capability every day.
  6. Indie Cover Project. https://www.facebook.com/groups/20CoversTo50k/ I’ve gotten feedback about covers from here before. You can develop an eye just by looking at what other authors are doing with their covers and reading the suggestions and critiques. This is a great place for blurb help, too.
  7. Book Cover Design 101. https://www.facebook.com/groups/bookcoverdesign101/ This is a great group if you want to learn tips on how to do your own covers. I find a lot of my fonts here when people post deals. There are wonderful people part of this group and very happy to help you if you have a technical question. Both this group and the Indie Cover Project can point you in the right direction if you want to order a premade or custom cover instead of doing your own.
  8. Launching Indie. https://www.facebook.com/groups/launchingindie/ Cecilia Mecca is amazing. She’s so generous and loves to know the best way to do anything with marketing. I heard her speak at the Sell More Books Show Summit last year.
  9. And no list is going to be complete without Bryan Cohen. Everything I learned about Amazon ads I learned from him. For free. I’m a member of The Five Day Amazon Ad Profit Challenge and his other group, Selling for Authors.

There are other groups I’m a part of, about 40 if you want me to be honest, and not all of them have the same level of information as these do. I’m the most active in the ones listed above, when I’m on Facebook, at any rate.

My friend has told me she shies away from social media for mental health reasons. There’s not much I can say about that except I have told her in the past that if she’s having issues, to find help, like anyone should. I don’t spend a lot of time on social media because of my carpal tunnel. If I’m online I like to make my time worth it either by blogging or if I’m on the computer at all, writing and editing my books.

When it comes to social media and your business, they go hand in hand whether you want to admit it or not. The main trouble I see a lot of writers have these days is separating their writer self from their author/publisher self. Engaging with writers while at the same time hoping to find readers. It doesn’t work like that. We tend to join a clique and follow that clique from platform to platform, but that’s not going to sell books.

I take social media for what it is. A place where I can network and find resources for my business.

And I hope you can, too.

Do you have a Facebook group you benefit from? Let me know. Have a thriving Facebook Author Page? Link it in the comments!

Thanks for reading!