About Vania Margene Rheault

Vania enjoys reading and writing. She's lived in Minnesota all her life, and with a cup of coffee in hand, enjoys the seasons with her two children.

My First Author Update of 2025

Posted on January 6, 2025 by Vania Margene Rheault

Last year went out with a bang, and this year has come in with a whimper. I mean, the whimper isn’t because I’m in pain, it’s just how I’m going to live my year. I finished reading a book I started last fall, right before I decided to edit my Rocky Point Wedding Series, and started another, reading for pleasure. This weekend I’ll begin edits on Loss and Damages, but I took New Year’s Eve and New Year’s Day “off” and did some housekeeping instead.

KDP approved my new files for the ebooks and paperbacks of my series without giving me any hassle about keywords or licensing rights (or something else I wasn’t prepared to tackle). I was pleasantly surprised and relieved. Not so pleasantly surprised and relieved when I did the same for IngramSpark and ended up paying $200. Fifty dollars a book ($25 dollars per file) wasn’t something I could afford, but the changes were too drastic not to do it. It was something I had taken upon myself and paid the price. The books are better for it, and I’ll find the invoice somewhere and give it to my accountant, uh, next year as I did that on the first of January. This year’s taxes (2025) will look a lot different as I doubt there will be many royalties to declare and a lot less ad spend to claim.

I turned off all my ads after earning $1.76 in royalties on Saturday. I had two Facebook ads that had two dollars a day ad spend, and some Amazon ads that were going at .50/click. I can’t keep my ads on if my royalties aren’t at least breaking even, so I just put up my white flag completely and shut them all down, even my rockstars on Facebook I said I would never stop. I suspect it won’t take long for my books to sink, but like I keep saying, that’s okay. I used to think that breaking even was okay, or even a good thing, but all that takes energy and I don’t want to have to think about click spend or conversion anymore. I might still boost a post now and then. Facebook ad gurus say not to do that, but with the way the algorithms are, boosting a post once in a while is practically the only way to get views. Since I have my ad information all set up in Facebook anyway, boosting a post won’t be difficult. I am trying to get more followers on my author page, though I’m not sure to what end. It’s a nice thought that followers turn into readers who will buy, but I lost that dream when I was on Twitter and my 14k followers did nothing for me. But, like I told a friend in an email, without ads running, I need to do something or no one will know I’m still breathing.

Last year my books were in two promos in December. I paid for a Fussy Librarian and gave away 3,491 copies of A Heartache for Christmas, and in a Stuff Your Ereader promo, I gave away 3,130 copies of Twisted Alibis. I was disappointed because in previous SYKD events I’ve given away a lot more than that, and Twisted Alibis and my Ghost Town Trilogy as whole have done well. Not sure if my hook wasn’t hooky enough or what, but I don’t know if I’m going to participate next year. I was surprised my Fussy Librarian did so well (Al says they have 352,127 free promo contemporary romance subscribers which was more than I thought) but I gave away a Christmas novel in December, so that was probably just timing. I said in a previous blog post that I was going to do four of those kinds of promos this year, but I don’t know. I’m tired of pushing my books, tired of hoping for a result that probably isn’t going to happen. Giving away books has an ROI that can’t truly be measured, and I think I’ve given away enough books for the foreseeable future. I did an author unwrapped on Threads and looked up the free books I gave away last year. I gave away almost 15,000 books in 2024. I don’t mind giving away books, I really, really don’t, but at some point you have to decide how beneficial it is and I’m going to wait and see what kind of page reads and read-through those promos will produce, if any, in the next few months.

I did some website cleanup and moved my books off this website to my author site. I don’t blog to sell books anyway, and all my 3rd person stuff is old and not worth mentioning. I updated some bits and pieces on my author website and I’ll be fine leaving the sites separated. Blogging over there is going okay–I got a couple more downloads of My Biggest Mistake when I sent out a Happy New Year post. Checked my subscriber stats and I’m still losing people, but that’s okay. I don’t know how to cull my list on WordPress so them opting out is the only way to get people who don’t want to be there off my list.

I’m going into this year gentler, trying not to care as much, enjoying the writing and books in general. Tired of trying to make money and there are a lot of posts on Facebook and Threads right now from authors who have been at this for just as long or longer than I have making pennies a day. I’m not alone but knowing that doesn’t make me feel better. I’ve just come to terms with it, and honestly, it’s fine. I’ll accept the yearly loss on my subscriptions like Canva, Office 365, and WordPress because at this point not paying for that stuff is stepping away farther than I want to and I wouldn’t be able to help the authors I’m currently helping. My Alliance of Independent Authors membership is a must because you never know when I’ll need their support if Amazon does something to my account. Once all the books in my King’s Crossing series are done releasing, I can downgrade my Booksprout plan to only one book a campaign instead of unlimited, and I’m only paying $20 a year to Bookfunnel so they can distribute my reader magnet and my Addicted to Her easter egg. The money I have in my savings account needs to stay there, and I don’t have the energy to make sure my royalties are matching my ad spend, so it’s best just to turn them off and let my sales do what they will. The $200 I paid to IngramSpark hit me hard and will be my last big spend. I shot my shot and missed. Now I don’t have any money to play with. I knew it was going to happen, and I’m prepared. It is what it is and all that.

I’m still going to write and publish, like I said, so this blog will always be here. Besides, for some reason, I have 400 downloads in my DepositPhotos account I thought I needed, and I still have about 70 ISBN numbers to use out of that pack of 100 I bought a few years ago. I’ve learned to bootstrap book production–editing, covers, formatting–so maybe I’ll learn to bootstrap some marketing, though the only bootstrapping I know of is social media, and I’ve never been great at that. I did ask Al for some social media prompts geared specifically toward billionaire romance indie authors, and he did a good job. He gave me 31 prompts for the month of January that could actually work without much tweaking. Though, he’s not too helpful when it comes to videos (I’d never ask him to make them for me), if that’s what’s really moving the needle. At this point, my social media accounts are the only place I can talk about my books now, besides my newsletter, and I should talk about them somewhere. Especially since I still have three more books of my King’s Crossing series yet to release. Still working on keeping my books in my mind even after they’ve been published.

That’s about all I have this week. Thanks to my friend Melody for giving me a heads up about the Bookfunnel YouTube channel/podcast. Lately, while I’m cooking dinner, I’ve been listening to their episode on having a publishing plan. Because, you know, what else am I going to listen to when I’ve been saying for the past few weeks I’m going to go easy on my writing and publishing? [Insert rolling eyes here.] Whatever. It’s a great talk, and maybe it will fire you up for the next 51 weeks. If you want to listen to it, or check out their channel, look here:

That’s about all I got. I hope the new year treats you well!

Until next time!

Vania (VM) Rheault is a contemporary romance author who has written over twenty titles.

When she’s not writing, you can find her working her day job, sleeping, or enjoying Minnesota’s four seasons with a cup of coffee in hand.

Happy New Year! (Making every minute count)

Posted on January 1, 2025 by Vania Margene Rheault

I could have saved this for Monday, but I figured the thoughts running through my mind while I made pancakes for the kids this morning were an apt New Year topic.

You know lately I’ve been going through some old 3rd person books. I revamped a four-book series and it took me four months. Two rounds of editing, waiting for proofs, and redoing their covers. The proofs will come today and the last step is just pushing Publish on Amazon and swapping out files on IngramSpark. Then I can put that series away, and maybe even start promoting them a little bit because I won’t be wincing, wondering what people are reading.

Yesterday, I looked for the Vellum files of my erotica novellas and couldn’t find them. I remembered that they were lost in a Mac update and if I wanted to have them, I’d have to open the PDF in Word, re-import that .docx file into Vellum and reformat them. It’s not so bad, I grouped them into threes and so that’s what I did. I started that process, anyway. Got the front and back matter fixed again, though all that could be updated, and edited the first novella which is 25,000 words. I finished last night and moved on to the next, but then I got to thinking, “Why am I doing this?” I had a legitimate reason for doing my Rocky Point series. People were finding them without me promoting them, and since I hadn’t looked at them in four years (Amazon says publication dates were in January of 2020) I knew they could use a polish.

The only trouble with this way of thinking is, all my old books could use a polish. Scratch that. Every singe book I have ever published could use a polish, because that’s the way an author’s life works. We grow, we change, maybe our styles mature, and I doubt there’s one author out there who could go back to a book they’ve previously published and not find one thing they would want change.

So, this really just begs the question, How should we spend our time? Do I need be using my time going back to books so old that of course there’s going to be tons wrong with them, despite the fact these were edited by someone other than me, and I can tell they were. I haven’t found any typos so far except a sentence didn’t have a period and at one point a character had a tank top on and it changed to a t-shirt. What would I gain re-editing six erotica novellas? What would I gain re-editing the first trilogy I ever wrote and published. Would it help me get ahead? And should I always think about getting ahead?

A new year always calls for dissecting how you’re going to spend the next twelve months. They feel shiny and new, the world is your oyster, and everyone wants to start off with a bang. Hit the ground running. I’ve never treated a new year as anything special because I had goals and a plan and didn’t need the extra oomph a new year provides. January first is the same as July first and October first. I always had the drive to get things done, no matter what was going on in my life at the time.

So I stopped editing the second novella in my erotica series and closed out the Vellum file. The files that are published are okay, and I don’t know if Amazon has hidden them in their erotica dungeon or not. I don’t even know if I labeled them erotica when I published them, and since then, even if I had, Amazon didn’t get weird about explicit material until recently and they could still show up if someone looked. Not that anyone is going to. The couples on the covers are in bed, and Amazon won’t let me run ads to them. I could on Facebook, but the only way I would do that is if I re-edited them, and so we’re running around in circles, but after everything I just typed, I think we can discern it’s not worth it.

Books are going to have typos, even heavily edited books have typos and inconsistency issues because humans human, and there’s nothing you can do about it. I guess when I start thinking of my imperfect backlist, that’s when imposter syndrome takes over, but when that happens, I know I haven’t been reading enough. I’ve read many imperfect books since I started my indie career, books that have sold thousands of copies (you can tell just by the number of reviews they have), and I’ve said readers just don’t care as long as you give them a good story. I truly believe this, I just have to start applying that to my own books.

What does this mean for 2025? I need to stop going back. Editing my Rocky Point series was fun and I liked revisiting those characters . . . but I lost four months. In those four months I could have finished editing Loss and Damages, the next book I’m going to publish in September, and either made a good start writing my next standalone (I might have even finished. I can write 80k words in three months), or began editing the first two books I have written in the next series I want to publish. Only I can answer if those four months were worth it, but since I’ve seen the end result and I’m proud of what that series is, I guess it’s safe to say it was. But going back any further won’t do me much good, and if I ever do finish reformatting and re-editing those erotica books, and even my Tower City Trilogy, that kind of thing will have to be a side project because this is the honest to goodness truth: it won’t matter to my ~~career~~ hobby if I do those things or not. It would be for my own personal satisfaction only. Those books were published to the best of my ability at the time, just like Captivated by Her and Addicted to Her, the first books I published when I switched to first person present. Getting better is indicative of growth, and we all do that. Or should, anyway. Your first book should sound different than your tenth. We all grow and change, we work with different editors who use different skills and give us different perspectives, we work with different betas who give us different opinions. We read different books and learn different techniques. We listen to craft podcasts and marketing podcasts and learn to keep plot points opened-ended until the last book to promote read-through and learn to write bonus content that only newsletter subscribers have access to. There are lots we do to level up our craft, and that will show in every new book we write. Going back will always be futile because older books will always be lacking. It’s just the way it is.

But, you know, I’ve struggled to find purpose in this writing and publishing endeavor, struggled to find a reason to keep going. I spent more on ads in 2024 than I have, ever, and knowing that has kind of left me feeling deflated. I love finding new readers, and I know you have to spend money to make money, but it’s draining to run ads, spending a dollar only to make a dollar. Creating them, keeping an eye on them, watching them appear to spend more money than they earn–I say appear because most times they don’t (if they are wasting money you have to look at what you’re doing and the product you’re trying to sell, but that’s a lesson for another day). Facebook and Amazon bill you at different times than your royalties are paid out, so you have to be patient when comparing ad spend vs. royalties earned. The marketing part is a letdown, but I need it or my sales dashboard would be empty which I know would hurt me more than breaking even. I’m treading water, but like I said in my 2024 recap, I’m not unhappy. I just have to keep reminding myself of that.

Recently I looked at my follower count for my pen name (VM Rheault) and I was surprised to find I have 325 followers. That’s 325 reasons to keep going. I have 734 newsletter subscribers and have a 34% open rate most days I send one out. That’s 250 reasons to keep going. I have readers who care, and I value every one.

Today I’m setting aside my third person stuff and opening my Loss and Damages file. I love these characters, love the cover I already made. I’ll be happy to get this book on preorder. What I’ll do after that, I’m not sure. After so much editing, I’m a little intimidated to open a new Word file and start a book from nothing. I’ll need to sit with those characters a bit, work out the plot and get comfortable with who they are and what they’re going to go through. I’ve been thinking about them a lot in the past few months and scary or not, I’ll be happy (and relieved) to write their story. I already have the cover for that book done as well, so maybe working on something completely new is what I need perk myself up after a year of editing. But, unlike the title of this blog post, I don’t think every second needs to be accounted for. You don’t have to spend every single second trying to get ahead. That’s only a recipe for burnout and takes the joy away from whatever activity you’re doing. In my last post, I said my publishing is more of a hobby than career, and at this point, it is. I only make what I put into it, and it’s dejecting to think if I didn’t spend any money, I would make the same amount . . . zero. But, it’s freeing too, and I have tweaked my ads already in preparation for the coming year, but I’ll explain more about that in my post on Monday.

Tiffany Yates Martin came out with a new book not long ago called The Intuitive Author: How to Grow & Sustain a Happier Writing Career, and I plan to pick it up as a New Year’s gift to myself. I think it might help me gain perspective when it comes to how long I’ve been doing this and how to work through my accomplishments or lack thereof thus far. I love her other book on editing, so I know I’ll like this book too. If you want to check it out, look here: https://www.amazon.com/Intuitive-Author-Sustain-Happier-Writing/dp/1950830098

Thats all I have today. May the New Year bring you productivity and prosperity in whatever way that means to you. Subscribe to the blog if you haven’t already, and let’s trudge through 2025 together.

Until next time!

My 2024 Year-End Recap

Posted on December 30, 2024 by Vania Margene Rheault

gold and silver ornaments on black background text says 2024 year in review

Everyone is saying that 2024 was a hard year, but looking back, I honestly got a lot of stuff done. It didn’t feel like it because all I did was edit, but those edits were on a series that is my best work. I’ve said I may never match that quality of writing (plotting, I mean) again, and I don’t know if I want to try. Four years of blood, sweat, and tears went into over half a million words and they may always be my biggest, most impressive accomplishment. Then I had a couple other wins, like going to the Mayo Clinic and seeing a doctor who actually knew what was wrong with me. Between a diagnoses I never thought I’d get and finishing my King’s Crossing Series, 2024 was actually a pretty stellar year. Not that editing all those words over and over again and going through treatment and knowing I’ll always have maintenance until I die was smooth sailing, but compared to the previous years, things were pretty okay. I have my 2023 year end blog post up, so let’s compare.

Books/Novels/WIPs

Number of books written: 0
This is the first year in many, many years I didn’t write a book. I’m not sad about it because I got so much other stuff done, and I know for sure I’ll write one next year, if not three if things work out how I want them to.

Number of books edited: 10
Obviously, this is where I spent all my time. Right after I published A Heartache for Christmas in November 2023, I jumped into editing my King’s Crossing Series. I think I did three editing sweeps before I thought they were ready and the first one, Cruel Fate, was published in October of this year. The others were either published or I put them on preorder and they’ll release up through April of 2025. Once those were up and I could work on something else, I decided to re-edit my Rocky Point Wedding series and I finished the last book of four over the weekend. I edited those in Vellum, ordered the proofs, then edited the proofs to look for typos. All that takes such a long time, and after ten books, my brain is sufficiently fried.

Number of books published: 3
I published three of the six in my King’s Crossing series. In 2025 I’ll have four, just because the rest of the series will release and I already have a standalone almost ready to go that will release on September 15th, 2025. (Don’t ask me how many books I’ll have ready to publish in 2026. I’m not quite that far ahead, but it would be really nice if I had another series done.)

Royalties for the year: Ugh.
I’m actually kind of over shouting out how much I made because I always break even or I’m in the hole, so it really doesn’t matter how much I end up with at the end of the year. It wasn’t that much more than last year if you want to take a look. I would imagine my spend is the same too. I spent $776.43 on Amazon ads this year, something I again intended not to do, but my FOMO gets so out of control. I make ads then just cannot force myself to turn them off. I spent less than I did last year, by about 100 dollars, so that’s something, I guess. But I’m afraid that if I shut them off, and/or keep them off, I won’t sell any books at all. The struggle I constantly contend with is this: I spend XXX.XX money on ads and if I only make enough to cover the cost, is it worth it? It is in the long run because even if I’m breaking completely even or bleeding some red, I’m finding readers when, if I didn’t spend a dime, no one would find me. I just wish I could find that magical way of leveling up. I know you have to spend money to make money, but there has to be a way to get ahead. I spent $3,842.58 on Facebook ads, which means after all my subscription costs, I’m in the hole about $500 dollars. I say every year I’m going to have to do better keeping an eye on my ads, and even if it means my sales go down to zero, I may have to suck it up and turn them off or drop my spend down to a dollar or two a day which is pretty much the same thing.

Fun fact. This is the list of my books in order of popularity. These are my first person books–my third person titles are at the end of the list and not worth mentioning. It’s not a surprise my rockstars are at the top. They’ve sold well since I published them last year. What I really like to see is that my Lost and Found Trilogy and my Cedar Hill Duet have read through. It would be a shame if a Book One was on the list but then the other books were at the bottom or fell off completely. That means your first book isn’t good, and there’s no point in writing a long series if readers won’t go on to read the other books.

Twisted Alibis
Twisted Lies
Twisted Lullabies
Give & Take: A Steamy Baby for the Billionaire Contemporary Romance
Faking Forever : A Steamy Fake Fiancé Billionaire Standalone Romance
Rescue Me: A Steamy, One Night Stand Billionaire Standalone Romance
Lost & Found: A Steamy Friends to Lovers Billionaire Romance
A Heartache for Christmas
Safe & Sound: A Steamy Second Chance Billionaire Romance
Captivated by Her: A Steamy Billionaire Romantic Suspense Novel
Cruel Fate
Cruel Hearts
Addicted to Her: A Steamy Billionaire Romantic Suspense Novel
Cruel Dreams

Website/Blog Stats

My Canva tutorial is still my most popular blog post. It was viewed 5,399 times this year, and overall 8,100 times. I’m super glad I’m helping people.

screenshot of all time stats

text says updated! creating a full wrap paperback book.... views 8.1k likes 7 comments 25

I posted 55 times in a total of 94.4k words.

text says:

2024 year in review

Posts 55 words 94.4k likes 246 comments 99

In my last year-end update I said I had turned this blog into more of a personal journal, and it felt like that this year, too. I’m hoping next year I can change that a bit, as I’d like to start walking and listening to more podcasts. I used to listen to podcasts all the time and I guess with feeling bad, I just didn’t want to deal with it. I’m going to try to open myself up more, and maybe that can reflect in the things I write about. Especially since I’ve said I’m going to take it easy in 2025 and not treat writing and publishing as this desperate thing I have to do no matter what.

I only gained 22 subscribers this year, but that’s okay. I get around 50 hits a day on various blog topics, mostly my Canva tutorial, though I didn’t start this blog to gain followers. I really just wanted to blog about writing and publishing and I was happy if I could help someone along the way. I’ll always blog, seems I always have something to say, so we’ll see what 2025 brings.

I almost forgot to mention that I made a list this year, and it was the first time I’d ever done that. I had a spike in traffic for a bit and that was fun, but it died, more than likely because there is so much content out there about indie publishing, writing, and books in general. You can find the list here, and I would bookmark it too-there’s a lot of informative blogs you might enjoy reading: https://books.feedspot.com/contemporary_book_blogs/. Thanks to Anuj Agarwal for choosing mine.

Health Update

I think we all know what I’ve been up to with that, and there’s no need to regurgitate all the details here. My last resort doctor at the Mayo Clinic in Rochester, MN, knew what was wrong with me, and now I’m dealing with my lichen sclerosis, endometriosis, and side effects of the hysterectomy I had in 2022. That’s about as far as I want to go into it, and I recently updated my mental health blog if you want to read it:
chaoscoffeeandconfessions.blogspot.com

What’s next for 2025?

What’s next for next year? Lots of things but this year I’m not taking things so seriously. I’m going to edit the next book I’m going to publish, write another standalone, and then when those two things are done, look over the last two remaining books I wrote during my COVID frenzy and finish that series. Those are my immediate plans. I have a loose publishing plan I’m going to try to stick to, but I want to read more books, listen to podcasts to try to stay up to date on the publishing industry, and when the colder part of winter is over, I’m going to spend more time outside. I’m not going to spend every waking second I’m not working writing, and I’m going to cut down on my ad spend. Not really because I want to, but my finances will need tightening up due to a few things going on that I can’t do anything about.

I think the biggest change is realizing that I’m chasing after a brass ring I’ll never capture. Many many many romance authors make a living wage, but I have finally realized I’m not going to be one of them. This isn’t a defeatist attitude, more realistic on my part. I’ll never write a book that will blow #Booktok away or enthrall an influencer so much they spill it all over the internet. My books are quiet, my heroes are kind, and I really think to make an impression on readers right now, the darker (~~violent~~) the better. That’s not me. I’ll keep writing the books I love, and if I find a few readers who love them too, that will be my success story. You can’t be in it for money and I never have been, but we can’t fool ourselves, either. When you publish a book where readers have to pay to read you, royalties are indicative of sales and no royalties means no one is reading. It can be disheartening to the point of just giving up. I’m not giving up, but I do know when to quit hoping for something I’m never going to have.

I used to share this quote by Arnold Schwarzenegger: I will always stay hungry, never satisfied with current accomplishments.

text on brown background says: i will always stay hungry never satisfied with current accomplishments — https://quotefancy.com/quote/1405103/Arnold-Schwarzenegger-I-will-always-stay-hungry-never-satisfied-with-current

I guess in my own way I am sharing it just by posting it, but I don’t agree with it anymore, and it’s not how I’m going to live in 2025. It’s like being at a buffet but it doesn’t have your favorite food, so you make do with second best. You’re not content, but you’re not unhappy, and that’s how I feel. I’m not content, but I’m not unhappy. The only thing that could make me content is actually making some money off all my hard work so that maybe my finances wouldn’t be so stressful. I’ve said before that even just an extra 10k a year (that I didn’t have to pay for with ads) would go a long way. I’m never going to have that, so instead of living on hope like I have in the past, I’ll set it aside. It’s better, honestly, for my mental health anyway. Who wants to type their fingers bloody for nothing? I never did, don’t get me wrong. I wrote for a myriad of reasons, joy being a big part of it yes, but I had a lot of hope when I started my pen name. I had a lot of hope I could turn my writing into a business. Now it will just remain a hobby and I’ll do other things when I’m not working my day job. I’ll still be around helping other authors format and do covers when they can’t afford to hire out, and I’ll still blog, and write and publish, but my mindset has softened and I’m going to have a “What will be will be” attitude going into the new year.

I’ll still write and publish. Like I said, I’m not unhappy. I just wish things would have turned out differently.

Good luck to you in the new year!

Monday Author Update

Posted on December 23, 2024 by Vania Margene Rheault

I haven’t done one of these for a while, but there’s nothing to update you on, either. I finished book three of my Rocky Point series, and since I dated the most recent edits, I was dismayed to find that it will have taken me four months (or more as I’m not done with book four yet) to get through these. Not that I should be bothered, these books are a strong series and a solid part of my 3rd person backlist, but I had planned to use this time to get ahead. It doesn’t matter. The longer I’m writing and publishing, the less I think there are repercussions to having long wait times between books. You’ll need to push your back list and communicate with your readers through your newsletter and/or social media, but we think too much about readers forgetting about us, and that’s really not the case.

We can burn ourselves out thinking about FOMO and drive ourselves mad thinking that readers will move on to other favorite authors. It’s true, some readers may be one and done, but any author has to face that possibility, not just slow writers. There are millions of readers out there and when you do get around to releasing that next book, you’ll find new readers and the readers who have enjoyed your books before will come back.

I’m not even looking at a long gap between releases, I don’t think, despite the four months I used to polish my old series. I have no idea how long it will take me to get Loss and Damages edited and packaged (I have the cover done, so we’re just talking writing the blurb and shoving my Word document through Vellum), but if I can do that by the end of March for a September release, I’m not going to need something new until January of 2026 . . . if I keep Amazon’s cliffs in mind, and at this point, I don’t know if I care. It seems silly to freak out over something that really doesn’t warrant it, but man, it’s difficult to let go of the RIGHT NOW mentality so many authors face every day.

Anyway, so how do I plan to to keep my readers interested in me and my books while they have to wait? What can you do if you have long gaps between releases? Here are a few things I plan to do next year.

Keep going with my newsletter. I’m a proud cheerleader of newsletters, but if I have to push myself to write them at times. I almost didn’t even send one out when my third book in my King’s Crossing series released, but people wanted to know as I had the highest open rate since I started my newsletter back in, I have no idea now, 2022 maybe. I was shocked and really pleased, so you might think no one wants to hear from you but just the fact they signed up says they do.

Do better with social media. I know (I use the word loosely because we don’t talk anymore) someone who would constantly take down her social media profiles. She’d have them up for a bit, post, gain a following, then take them down. I still check in with what she does (stalking sounds so nasty, doesn’t it? LOL) only because she does social media so well. She’s got almost as many followers on her new FB page as I do after having my author page up for six years. It’s not that I don’t have things to talk about. I have plenty of books and stuff going on in my life that having a blank author page really isn’t necessary and makes me look lazy and like I don’t care. I care, but I have a terrible time showing it.

Put my book(s) on sale. This is something else that I have a problem with. I don’t remember to use my free days very often, and I can’t remember the last time I even tried to do a Kindle Countdown Deal. Sales are also a good way to keep in touch with your readers so you have something to tell them, and obviously, sales are a great way to find new readers. A while back I heard Zoe York say you should plan a promo every quarter, so four times year. I’d like to do that, especially since I have more than enough product to rotate and there are newsletter promo sites like E-Reader News Today and Robin Reads that I haven’t tried yet.

Keep doing ARCs. There’s been some talk on Threads about authors not doing ARCs anymore, due to lots of reasons like piracy and reviewers not pulling through. If just for the sake of something to talk about, I will keep doing ARCs of my books, and you can probably look forward to ARCs of Loss and Damages sometime in June or July. I’d like to have all my ARC links taken down by the time I put my book on preorder, even if it is just a short one. Admittedly, this option is only good if you write ahead. Some people put their ARCs up just weeks after the book is complete, but Loss and Damages will be finished months before I need reviews. I even hope that by the time I put ARCs up, I’ll have the next standalone I want to write done and edited and almost ready to go.

The main thing is to communicate with your readers, and I’m terrible at it. I love talking writing and publishing with other authors, but I need to get used to talking about my books in a different way. I have dreams of being an obscure bestseller, but that’s an oxymoron at best. Even if I have never heard of a romance author who is making a living wage, that doesn’t mean she doesn’t have a huge fanbase she talks to on a regular basis. I need to start putting myself out there, and that’s really difficult for me. Not like, personally. I can talk about my health issues all day long (and have) or marketing or publishing, but talking about my books, hyping them up, is odd somehow. I’m proud of my books and I think I’m a good writer, even if I have to go back occasionally and do the extra editing sweep from time to time. I don’t know. Being proud of myself and my accomplishments is just different, but in 2025 I’m going to try to be better.

I’m not going to stress about my publishing schedule next year. I need to control my FOMO and just write and publish at my own pace and not think I’m going to fade off into the void if I don’t have books ready all the way until 2027. It’s ridiculous the pressure we put on ourselves, and no one is keeping score except us.

Write for the love of it, and publish because you want to share your stories. I’m excited for the books I’m going to be editing and writing next year. I want to change my perspective and talk about my books in a way that readers will want to read them.

Next week is my usual year-end summary, and after that we’ll see what the new year brings. I’m sure there will be the usual publishing predictions and I haven’t weighed in on them for a while. Mostly because it seems all the predictions are the same year after year (publishing moves slowly after all), but I haven’t really paid attention either, because of how I’ve felt, so this will just be another change in a long line of things.

I hope you have a happy week if you celebrate!

Until next time!

My 2025 Word of the Year

Posted on December 16, 2024 by Vania Margene Rheault

Pantone, a company that “provides a universal language of color for many industries” announced it’s color for 2025 . . . Mocha Mousse. Apparently, it’s the first time in 25 years that they chose a shade of brown.

taken from https://news.artnet.com/art-world/pantone-2025-color-of-the-year-mocha-mousse-2582184

It’s a thing, I suppose, to choose a theme, a color, a resolution, (I almost typed revolution, and maybe with the current political environment in the States, it’s that, too) to express what we plan to do, to describe the vibe we want to put forth into the coming year.

For years I never bothered because I knew every year was going to be the same as before. It’s really depressing and soul-sucking to have a health issue that doesn’t seem treatable, much less curable, and I treated each year as the same. This post isn’t about what I’ve suffered with (I’ve made you suffer with me on this blog, and I know we are both tired of that) but I can’t deny that now that I know what’s wrong and that there aren’t more serious matters to contend with (no colon or ovarian cancer, yay!) I can’t help but think of the next year in a different light.

A romance author I know went though breast cancer treatment this year, and she said she wouldn’t be able to approach writing her books in the same way. That made a lot of sense because when you go through trauma like that and can come out the other side, maybe not whole, but in pieces that can be glued together, you can’t help but be a different person.

You all know I’ve been at this for a long time, (no, this isn’t a woe-as-me post . . . I’ve had almost a million page reads in KU this year alone, so I definitely know that I’m luckier than a lot of authors) and if you do something long enough, maybe you don’t lose your joy, but you know. It stops being exciting, it stops being . . . I don’t want to say fun because I still do, have fun writing, that is. But no matter how much you enjoy something, if you feel you have to do it, it becomes monotonous, even if only slightly.

So my word of 2025 isn’t a word, but a phrase. “Be still and know.”

What’s funny is my sister, daughter, and I were shopping downtown Fargo, ND, and there are all these trendy little shops. We went into one and this saying was on journals and mugs and pens and paperweights. I liked it, the peace of it, and I asked my sister where it came from. She looked it up on her phone, and it’s actually a Bible verse: “Be still, and know that I am God” Psalm 46 verse 10.

I’m not religious. My parents sent me to a private Baptist school from Kindergarten through fourth grade, then they sent me to public school in fifth on, though I did attend Sunday church services until I moved to go to college. That kind of ruined organized religion for me because even though I was young, I saw how hypocritical people were. There may be exceptions, but I grew up learning religious people aren’t nice. And I do see that, as an adult, people using their religion to feel better than other people, or as an excuse to do nasty things that Jesus definitely wouldn’t have done while He was here.

For a while, that tainted the saying for me, but like any religious person, I can twist it to what I want it to mean for myself. Just kidding, kind of. I still like the peace of it, the quietness of the meaning.

The last few years I’ve done nothing but move forward, and I have accomplished a lot in that time. I still would like to do a few things in 2025, and I let you know what those were in a previous blog post. But I’m going to look at things differently, slow down, enjoy the silence, and work on my books in a way that I want and find that joy again.

I want to finally stand still and appreciate how far I’ve come and all that I’ve accomplished. I want to rest and breathe and do other things that aren’t book-related. Moving forward is great when you have goals and plans and somewhere to go, but maybe I’m done moving forward. Maybe I’ve reached my destination, and you know, that wouldn’t be a bad thing. I actually rather like the thought of it. We liken being authors and publishing to running marathons but even runners finish their races, and if they truly can’t, they get picked up wherever they happen to be on the course. I don’t need a ride, but maybe I finished, and now I can eat my banana and power bar, drink my bottle of water, take a hot shower, and do something else. A runner never stops running (okay, I did but I still go for walks), and I won’t stop writing, but maybe I don’t need to train to run any more races. Writing can go back to being fun, and now that I’m feeling better, I’m interested to see how that incorporates into the next projects I’m going to work on.

I suggest if you want to move forward, have goals to work toward. Know what your finish line is. After all, what is the saying? A goal without a plan is only a wish.

But wishes are nice too. Especially if they come in the form of chocolate cake that has mocha mousse frosting on top.

Your Best Marketing Strategy–TL;DR (Write more books!)

Posted on December 9, 2024 by Vania Margene Rheault

TEAL GREEN BACKGROUND STACK OF OLD BOOKS. TEXT SAYS. TL;DR: WRITE MORE BOOKS

We talk about marketing a lot, such as buying promos, setting up a newsletter, networking with authors in your genre to do newsletter swaps, learning an ad platform. Depending on the status of your mental health and how thin your wallet is, you should probably be doing all those things. As Meta buys everything and then enforces guidelines, (no more steamy snippets on Instagram, y’all) it’s getting more and more difficult to use free resources.

Social media could be useful, or has been, but as these company shy away from content they consider porn, or pörn, you run the risk of getting your account suspended, shadow-banned, or simply the algorithms just won’t show your stuff to anyone. TikTok is the worst in its guidelines they arbitrarily enforce, and I can’t remember the last time I even bothered to post a video. With the announcement of the new Instagram guidelines pertaining to sexual content, lots of romance authors are scrambling. Social media isn’t dependable, and hopping from platform to platform won’t do anything, and here’s why. Author problems are not reader problems. Instagram’s policies really don’t affect readers. We get caught up in the author world and forget that readers aren’t always where we are. Yeah, you might be posting hoping to catch the eye of a bookstagrammer, and if that’s part of your marketing strategy, then you’ll be dealing with the change, but for the most part, you can find readers other places.

The one best marketing thing you can do though–we hear it a lot and also ignore it–is to write the next book. There are caveats to that, and I think that’s why it gets pushed aside. If no one is reading what you’ve got, then why keep going, right? I agree to a point, and that’s when you have to make a decision. Learn how to market in other ways or accept that no one is going to read you. BUT, here’s the thing we don’t talk about. If a reader finds you an likes you, having a backlist is the best way to keep them with you.

Here are the reasons why I think it’s always important to be working on your next book despite what’s happening on social media… and your sales dashboard.

Publishing regularly keeps you relevant. There’s not a lot we can agree on when it comes to Amazon besides how frustrating it is to work with them, and this: Amazon gives you a 30-, 60-, and 90-day new release cliff. This is where they push your book, giving you a little bump that you’re supposed to run with. Once the first 90 days pass, you’re on your own, and authors frequently find out that being on your own is not a good thing. Ask any author who is pleasantly surprised by their positive ranking only to watch their rank sink. It’s why indies try to publish four times a year–they don’t want to fall off the cliff. You may not be able to publish four times a year, not unless you save up and slowly release, but the more you publish the more relevant you are to Amazon and to readers who will know you’re in it for the long haul.

You get better with every book. Writers need to write to get better. Each new book gives you the opportunity to try new things and level up your craft. Like I mentioned before in previous blogs, I plotted out A Heartache for Christmas years ago, but I couldn’t write it because I wasn’t good enough to execute the plot twist. After I wrote ten other books, I tackled the plot and the mystery with ease. Maybe the mystery isn’t a shocker, but it was more than what I was able to do when I was plotting the book in the first place.

Another great reason along these lines is you get faster with every book. All these social media posts that say books that are written in two months (or whatever) are trash are written by people who are jealous an author doesn’t need long to write something good. The more you write the faster you get and the less you need to spend on editing. You can’t get good at anything unless you practice.

More promotional opportunities. Events like Stuff Your Ereader Day and newsletter swaps are becoming more prevalent as social media becomes more unstable and more undependable. It really helps when you have more product to be able to rotate in these promos. Even when I buy a Freebooksy, I don’t always promote the same book, and you can find different readers by advertising different books because they’ll be written around different tropes/plots/characters. On the same token, you’ll have more books to put on sale. Even if you’re in KU, being able to put your books on sale is a great way to find new readers. Right now I have three of my King’s Crossing series on sale: Book one is .99, the second is 1.99, and the third is 2.99 to encourage readers to buy and try. I’ve sold 24 of book one since its release, and I don’t think I would have sold them unless they were on sale. Book one could potentially lead a reader to buy the other five, so never discount the power of putting a book on sale. Elana Johnson is a master of putting her books on sale. She talks about rapid releasing and book prices in her talk at the 20booksto50k conference a couple years ago. It can be intimidating to listen to her, but she’s motivating too. You can listen to her here:

You’ll have more to offer your readers. Readers want more from you, and while that can be scary, it can be motivating, too. You’ll have more to talk about in your newsletter (and on social media) more excerpts to share, more covers to reveal. If readers know you’re going to stick around, it makes it more likely they’ll stick around to see what you’ll be up to next.

You may motivate someone else. I’ve heard from a few people they have admired how many books I’ve been able to write in such a short amount of time. I was writing to hide how I felt, sure, but I also could have used my health as an excuse to wallow (no judgment to those who have health issues and can’t write as much as they’d like. I was fortunate. I was able to write, so I did). The fact is, I enjoy writing and it’s never a hardship to give up a few hours every day to get some words in. I hope that as a whole, my career has motivated a few people. I’ve gotten compliments on this blog, too, how I manage to stay consistent and try to help people with the topics I write about. I’ve said I really only can do that by being active in the writing community, trying new things (like my Goodreads giveaway), and be willing to spend a little money (like on ads) so I can write about my experiences. Writing and publishing your own books is difficult, and to keep doing it year after year is admirable. Willing to write about your failures is also admirable and can be a learning experience so others don’t have to go through it.

Keep a book on reserve. One thing you could do with an “extra” book is keep one on your computer and publish it at a time when things are rough and you can’t get the words down. Most authors I know wouldn’t do this because they write slowly and every book they finish they want to publish and put out into the world. But I do know one or two people who hang on to books for this very reason. They don’t know if they’re going to get sick, they don’t know if having a baby will slow them down. Life is full of uncertainties, and if you’re making any kind of money you can’t lose, having a book on reserve could be the difference between keeping your royalties up, or losing what momentum you’ve managed to create for yourself.

Use a book as a reader magnet. I’ve given away My Biggest Mistake over a thousand times since I put it up for free as a newsletter freebie in January of 2022. The downloads have slowed down a bit because I used to run an ad to my Bookfunnel link, but I don’t do that anymore. It got to be too expensive, and now I just give it away for free, casual like, and hope people will sign up for my blog instead. MailerLite did me dirty, and that’s okay. I like blogging and I’m still reaching readers, and I don’t mind giving away a taste of what readers will get if they buy one of my books.

If you’re going to be in this for a while, there’s no downside to writing the next book. It’s kind of like that running saying that I used to hear all the time back when I was running: You regret 100% of the runs you never take. Maybe it would help if you had a plan for the book before you start or while you’re writing it. Like, this will be my reader magnet, because I want to spend the second half the new year nurturing my list, or, this will be on standby because last year I was sick a lot and having something already written would easy some of the pressure. (Kinda like making saving your sick time for when you really are sick.) Maybe just working toward finishing a series is enough motivation to keep you going. At any rate, marketing can be time-consuming, creating graphics and looking for snippets, but none of that really means anything at the end of the day. A healthy backlist will look more impressive, and the more product you have the more product you can sell.

What are you goals for 2025? How many books do you want to write? How many do you know your capable of doing? I wish you the best of luck when writing!

Author Goals 2025

Posted on December 2, 2024 by Vania Margene Rheault

Everyone is doing these and I thought I might as well. You can either look eagerly into the future or think it’s just going to be another year of writing to no one. I don’t really think that, I do have readers, but I know there are more than a few who do think it because marketing is hard and it’s harder still when you don’t have any money to buy ads or promos.

My goals for 2025 are pretty simple. I don’t have any. Of course, I have a list of things I want to get done, but when I think about goals and what I’ve seen from other authors, they aren’t the same. I don’t have a goal to make 10k with my writing or get an orange tag. I don’t have a goal to sell 100 copies of a book or even 50 copies and I’ll you why. Because I don’t have a plan to achieve those goals, and I don’t have a plan because if I knew what would work I’d be doing it. Goals are only as good as the motions you can put into place to achieve them, which is why the only things on my goals list are what I can control.

So, let’s begin:

Finish proofing the proofs of my Rocky Point series, upload, and publish new files to KDP and IngramSpark. I’m not going to get done this year. I wanted to, so I could start 2025 with a clean slate, but I won’t. Book one is a word salad of filler words and echoing that for some reason I didn’t fix the first time around (paper always reads different so it could just be I’m seeing them for the first time) and it’s going to take me probably until the end of the year just to finish book one. Even if I could finish book one before then, I have three more to go. I committed to editing these, so I’m going to finish it out to the best of my ability.

Finish editing Loss and Damages, a first person present Billionaire standalone that I started back in May of 2021. It’s finished and has already had one read-through and I added quite a few notes of what I need to fix. I want to finish those edits and get the preorder up, I don’t know when. I have no deadline, just do it as soon as possible after my Rocky Point series is squared away. My last book in my King’s Crossing series releases in the middle of April, and to give myself time to write, I decided on a September 15th, 2025 release date for Loss and Damages. Then, if I keep with the four-five month time between, I’ll have plenty of time to write more books, with an estimated release day sometime in January of 2026.

When Loss and Damages is completed and scheduled, the next book I want to write and edit will be completely from scratch and is a standalone Billionaire romantic suspense. I have it mostly plotted out in my mind (and to no one’s surprise, the cover is already done), and I’d like to write it before I forget what it’s about. Also, if I can make good use of my time and schedule it for the January 2026 release date, that will give me extra time to work on what I want to write next.

I doubt I’ll be able to get this done in 2025, but I want to finish a series I started back in 2021. I have two books written of a six books series, but after working on King’s Crossing (a six-book serial) and my Rocky Point series (four books that are connected but can be read as standalones), I don’t want to dive into another huge project. So what I need to do is rewrite parts of book one and cut out two of the characters or make it clear somehow they would be not be getting their own stories, so I only have two books to edit and two books to write. The combined writing, editing, and packaging of four books will take me a very long time, and I really don’t think I can edit a book, write a book, plus complete that series all in one year. I’ll need to figure out how much time I want to have between my January 2026 release and the series. I could maybe do six months and aim to have the series completed in enough time to put them on preorder in July of 2026, but I’m not going to think that far ahead.

I’m feeling better physically and in turn, mentally, so I’ve said I’m going to approach 2025 a little differently. I am, already veering away from series for a minute and I’m going to concentrate on editing Loss and Damages and writing Wicked Games. I need the break working on standalones will give me, and even though I could give myself a deadline, I actually haven’t sat down and written a book since August 2023 when I wrote A Heartbreak for Christmas and packaged that for its November release. All this time I’ve been editing, so it might be a bit intimidating to open a new Word document and try to pull words out of my head. Editing is a different beast, after all, and I’d like to have fun rather than just think of Wicked Games as another book I need to write and sell.

I’ve really grown as an author editing so many words this year, and the mistakes and filler words and general clutter I was using that I didn’t see are pretty blatant to me now. Loss and Damages and Wicked Games are probably going to sound better than any of the books I’ve written so far. Well, besides my King’s Crossing stuff because I went over those with a fine-tooth comb, and if some filler words managed to squeak by me, then they have earned the right to stay.

As far as other goals, my King’s Crossing series is done. The third book will release on December 9th, the fourth in January, the fifth in March, and the sixth in April. They are all loaded up and on preorder. No files need to be changed out, the covers are locked in. That series is gone in my mind, which is probably why I have such a hard time marketing. Once a book is up, it’s out, and I’m moving on to other things. I don’t have goals for sales or page reads, in fact, my expectations are quite low and will be until the last book is released. As a serial, a reader won’t know the whole story until the last book is released and since I have that information written in the blurb, readers might not even want to start the series until they are all available. I’ve kept my expectations realistic, running ads to create buzz and awareness (and bleeding into the red with clicks), and just focusing on editing my series to maybe boost my 3rd person backlist. I’ll be releasing four books in 2025, and anyone would be proud of that, other goals be damned.

I probably should try to think of some kind of plan to push book one out more, beyond the author driven promos and promos you can buy like Freebooksy, but that would require hustling and networking, and since I haven’t felt well, that just sounds exhausting. I have a rockstar promo opportunity someone sent me months ago and I just haven’t felt like reaching out to follow up, but if I want to spread the word I’m going to have to start doing the work and that can probably be one of my goals for next year. I need a mindset change because not feeling well has been a valid excuse not to do a lot of things, but I need to start being present in the present and not hiding, writing a book because my doctor didn’t know what was wrong with me. That’s all in the past, so 2025 will have to be different in that regard.

I don’t have a lot of goals and I really don’t want to make any beyond what I’ve touched on here. I’m not struggling as much as I have been, a clearer (and sober) mind has helped me come to terms with knowing that a lot of what I’m doing will (still) be on my own, ie, forgoing a beta readers/editors/proofers and cover designers. I have a few friends I touch base with, and I’m grateful to them because they keep me sane and remind me I’m not totally alone. Writing has always been something you need to do by yourself (have you ever tried to write while someone was talking to you?) so that part is understandable and something I have enjoyed even while I wasn’t feeling well. I’m just still adjusting to the loss of my fiancé who loved to talk publishing and a friend here and there who would like to brainstorm. Now that I’m doing better, I can focus more on replacing those relationships and reaching out to the romance community, which I should be doing anyway.

I’ll be approaching 2025 a little differently, trying to find the fun I lost in the writing, and trying to find the fun I lost in my life overall. It was a real miracle my doctor at Mayo knew what was wrong with me and could actually fix it (to the best of her ability) and while I’m adjusting to how things are in my writing and the writing community, I’ll be adjusting to my new way of feeling. I’ll never be “normal,” but I’m better than what I was and I’m grateful for that.

I suppose that’s all I have for this week. Four more weeks of 2024. Make them count, and maybe, maybe 2025 will actually be different for many of us!

Until next time!

Writing Billionaire Romance Novels (in these trying times)

Posted on November 25, 2024 by Vania Margene Rheault

So someone on Threads said something interesting the other day. She said since the election and its outcome, she’s questioning even writing Billionaire romances anymore. She said the whole concept is not what it used to be, and I wondered about that.

There’s no mistake that billionaires don’t have a positive reputation, and maybe they never did. Elon Musk is kind of a slime (just my personal opinion–like him if you want), interfering with the election and caring more about space than helping people here on earth. Jeff Bezos is similar, I suppose, not letting the Washington Post endorse a presidential candidate and having his own odd fascination with reaching for the stars. I don’t know much about billionaires or their lifestyles, far from it, and when I write my own Billionaire romances, a lot of Googling is involved.

I can understand the idea. You don’t get to be a billionaire without stepping on a lot of toes, to put it mildly, and being willing to do that, some might consider you an asshole, cutthroat, unfeeling and uncaring. Female billionaires like Bezos’s ex-wife, MacKenzie Scott, who has been giving a lot of her divorce settlement money to charity, Ruth Gottesman who gave $1 billion to the Albert Einstein College of Medicine, ensuring free tuition for all future students, even Taylor Swift who donates heavily, have more positive reputations than any of their male counterparts.

That’s not to say that billionaires are… bad. I guess I could consider hoarding money bad, but I also admire the tenacity and intelligence of the people who are capable of earning that money on their own in the first place. Billionaires like Mark Zuckerburg and Bill Gates earned their money, even if it was through a lot of luck (hitting the market at the right time with their products). I wouldn’t know where to begin to build a social media/technological empire.

I think the point though, or at least, assuming without talking to her about it further, is the fact that no one needs that much money, no matter how much they give away. We all say tax the rich, and we should, but we also forget that where that money is supposed to go doesn’t always get there. You’ll find crooked, greedy politicians at every level of the government (and one will be our president), and just because the billionaires are taxed doesn’t mean us poor people will see a dime.

So what does this mean for Billionaire romance novels? I think it’s fair to say that readers will still read to escape… not everyone wants to read a novel that echoes real life. Sometimes someone wants to be trapped on Mars or get seduced by a handsome stranger in a rundown bar. There’s a certain fairytale feeling about Billionaire romance, a dreamlike quality readers like to get swept up in, especially, if, like myself, they’re so far removed from that kind of life there’s no possibility of even meeting a billionaire, much less one falling in love with them.

I understand the conundrum. The pull of having that much money but the repulsion of it too, how it makes people behave. As a Billionaire romance author, you can tackle that idea that a billionaire character doesn’t have to be bad. That being rich hasn’t turned him into an entitled asshole. Your conflict can come from other things, like Sam, in my novel Rescue Me. He’s a billionaire (on and off, he admits because he does give to charity), but he’s kind and worn out. His wife passed away from breast cancer, and he’s mourning her. His and Lily’s story doesn’t have much to do with money. She doesn’t fall in love with him because he’s rich, and he doesn’t not fall in love with her because she’s not. They’re just two people who are trying to live with their pain in the only way they know how.

There’s a danger in making your billionaire characters too soft, as another person on Threads noticed. She said she also writes kind billionaires, but she thinks thats why her books have never taken off. They aren’t alphaholes. I commiserated. My male characters won’t be mean to their love interests. I write instalove and I find it incredibly difficult to force my MMCs to mistreat the women they love. Sometimes they do because they simply don’t want to fall in love and they’re lashing out, but the kind of violence needed to write dark romance or some mafia, I’ll never be able to write.

That’s part of my point though. Just because you’re writing Billionaire, or any character that has more than a little money, you don’t have to make them mean and entitled. You don’t have to make them behave like children, stomping their feet and yelling at everyone. They can act grownup and go after what they want without hurting people. Does that sell books? (So far my answer is no. At least, I doubt I’ll ever find Haunting Adeline fame.) My characters hurt each other, don’t get me wrong, but they aren’t mean to each other just to be mean.

Readers want conflict and they want stakes, and they want men who will fall on their knees in front of their women begging them not to leave when they fuck up. That doesn’t have anything do with money, and maybe that’s where I’m going wrong.

A while back I posted a blurb in a Facebook group looking for help, and one person said just because my characters have money doesn’t make the book fall into the Billionaire category. She said this to me years ago, but it’s stuck with me, mainly because what she said is true. In a “real” Billionaire novel, characters’ problems come from having money. Like the two most famous Billionaires, Christian Grey (EL James) and Gideon Cross (Sylvia Day), you can blame most of their issues on the fact that they have money. People are always going after them out of jealousy. They have heavy backstories too, like Christian’s mother’s death and Gideon’s history with rape, and mixing their money and enemies with their backstories makes for some pretty anguishing novels. I use my characters’ money to help them get out of situations but their situations don’t always come from having money. The series I’m releasing now is probably the closest I’ve come to that. Zane’s and Zarah’s problems come from their father’s legacy–a multi-billion dollar company and more enemies than they can count. They don’t have backstories, all their problems are in their present, a first for me, because half the fun of writing is giving my characters a painful character arch they have to overcome to find happiness.

I doubt I’d sell more books not labeling them Billionaire. Just because their problems aren’t caused by money doesn’t mean that their money doesn’t influence how they live. I already put them in the contemporary romance categories anyway, so not much would change.

I’m not going to stop writing Billionaire romance, even though sales have slowed and I’m struggling like other authors. I’m ahead of where I was three years ago and I’m sure my pivot to first person present Billionaire is to thank. Not to mention, I just enjoy writing it, so why stop? Although, ironically enough, a lot of my royalties have come from my Rockstar trilogy I published in August last year. Maybe that’s a fluke or maybe Rockstars are where it’s at. Really hard to say, but unfortunately, I can only write what falls into my lap and I don’t have another rockstar plot in me at the moment. I do have three completed Billionaire novels waiting for my attention, one standalone plotted out (that I really should write before I forget it all), and two that I need to write that will complete an already-started series. That will keep me busy for quite a long time, unless all of a sudden I decide to pivot again, though with so much planned out, I’m not sure why I would.

I think the bottom line for me is that I’m going to keep writing Billionaire because I like to. Because whether my books are selling or not, my characters are kind and use their money for good. I don’t think as Billionaire authors we’re required to do anything different. Asshole billionaires sell books, and I wouldn’t begrudge any author if they didn’t want to change their ways. Nor should they have to just because of what’s going on in the world today. The fact is, there will always be billionaires, and there will always be billionaires who are fucking assholes, just like they will always be fucking assholes who are poor.

I’ll leave you with Zane’s thoughts in the third book of my King’s Crossing series, Cruel Dreams:

Pretending as if nothing is out of the ordinary, we mingle with the other guests. I see what Stella saw when she first started hanging out with Zarah and me. Jewels, gowns, expensive bags. So much waste trying to outdo each other and pretending to be better than everyone else. Talking tee times and country clubs, mergers and acquisitions. The meaningless words flow over me like a cold shower.

It’s a wonder Stella loves me at all.

Have a good week, everyone! Until next time!

Past Decisions and Their Consequences

Posted on November 18, 2024 by Vania Margene Rheault

Too tired to look for a stock image. Imagine something pretty here.

Everything we do results in some kind of consequence, some kind of reward, whether we know it or not. Whether we want to admit it or not.

Last week was another crazy day on social media when I saw someone encouraging people to use KDP’s POD, but mark up their paperback prices on Amazon to $200.00 so they could sell off their website instead. This is such a bad take for so many reasons, and when I replied saying that at least IngramSpark was a better option because you can print without distributing, she went off on me saying IS wasn’t viable for everyone and that I was toxic and privileged for even suggesting it. That really hurt and I dropped out of our conversation because I’m not going to let people assume how I live. It’s not toxic to suggest a better way of doing things, it’s not privilege to suggest a platform many authors have access to. She wanted to be right, and there were plenty of people who agreed with her. That’s fine. Look like an idiot selling your paperback for $200.00. Doesn’t bother me at all.

The main issue is that IngramSpark costs money. If you live in the US, you know how expensive ISBNs are. Part of her privilege insult was because she assumed I buy my ISBNs and that I was telling people they should do the same by suggesting they use IS. She doesn’t know that yeah, I did buy a pack of 100 (costs $575 which was almost as much as my rent) but I charged them on a credit card and it took me several years to pay them off. My ex-fiancé said he would buy them for me, but you know how that turned out and I ended up paying off a massive credit card bill that he said he would take care of. Anyway, the outcome of that story is that yeah, I did buy own ISBNs, and it’s none of her business it took me years to pay them off.

Very rarely on this blog do I suggest you spend money on your book business, but on the flip side, I’m very clear that I believe you can’t start a business properly without spending some cash. If you want to sell YOUR book off YOUR website because you’re running a business YOU own, why would you want to use an ISBN that didn’t belong to you? That’s MY main reason for buying ISBNs. They belong to me, I’m registered as the publisher, and if Amazon is ever a dick and closes my account, my books are safe. For all the hating on Amazon over on the sewing platform, they’re quick enough to take what Amazon gives them.

Anyway, so when you use free ISBNs you’re taking a risk Amazon will treat you well and if you take free ISBNs from anywhere else, you’re accepting any eventual consequences.

This isn’t a post just about ISBNs. You take risks making your own covers, especially if you don’t have the skill to create a cover that will tell readers what your genre is and won’t look homemade. Just the other day someone was bemoaning the fact he couldn’t get preorders for his book. I told him to look at his cover and maybe redo it, that it looked homemade. He actually was very nice about it, and maybe he will change it, I have no idea. That kind of consequence you may never see–you could not sell any books and blame it on lack of marketing or algorithms. Unless someone you believe and trust says your cover is garbage and you change it, you could go years without knowing what kind of damage your cover caused. I mean, you know I do my own covers, and back in the day they weren’t great. I still see the free stock photo I used on 1700 Hamilton other places, and I published that book eight years ago now. Canva templates taught me a lot, and I still like how this cover came out, the first for Wherever He Goes, even though I changed it to something sexier later that’s still the cover on the book now.

Not listening to your editor and having a book bomb after the fact can have dire consequences–a reader won’t give you another chance if they spent money on a book that had plot holes and grammatical errors every two sentences. And, you know, poor reviews last forever. I’ve been editing my own books for a while, and I know the risks, may have even suffered from some of them. God only knows who’s read my books and said they’d never read me again. I also know the risks of trusting people, and well, tired of that, so you have to choose the lesser of the two evils.

My biggest regret so far was not starting a newsletter sooner, and I wonder how far I’d be now if I had given as much attention to a newsletter as I have to this blog. Maybe because of the change in direction I decided on in 2020, it wouldn’t have mattered, or those people who signed up wouldn’t have cared either way.

After unpublishing some hardbacks and Large Print, I thought about unpublishing a couple of my first books, just because they aren’t the quality of the others, nor are they in the genre I decided to write in. Some say romance is romance, but my romantic speculative fiction could probably go, also my erotica that I decided I couldn’t write because there was just too much sex. (If you have to remind yourself to put in the sex scenes, erotica probably isn’t for you.) When you say you want to write and publish whatever, those consequences can catch up with you. Difficult to make a brand out of “whatever” and you may look back in five years at all the word salad you hoped people would buy.

The one thing all these have in common is that no one can tell you these things. I mean, yeah, the advice is out there, cover to market, hire an editor, start a newsletter, buy your ISBNs if you can. All that’s out there but it’s funny because we’ve turned being indie into defying the rules and maybe some rules are meant to be broken, but this is a business and whether we like it or not, there are best practices.

I almost didn’t write this blog post because I realize the subject is boring and repetitive, even if I’ve made similar mistakes. The bad advice out there can really take me aback, and that woman who had supporters telling people to price up their book left me speechless. What would readers think stumbling upon a book that cost $200.00? How is that author going to tell those readers she preferred to sell off her website? It all seemed so bizarre to me, yet people agreed, said they were going to try it. I don’t know, it just seems like one of those things that you could look back on later and say, “What was I thinking?” Of course, you can do that for just about anything, the cover that wasn’t right, blowing off your editor, not listening to someone who knew what they were talking about because you were determined to fail on your own. That’s how people learn, and I’ve had people tell me to hire an editor, but some things are easier said than done.

So this post is 1200 words of drivel (it’s almost Thanksgiving in the US so I’ll refer to it as turkey gravy), but honestly, my brain is fried. I’m halfway through editing my age-gap. I’m really loving the story and it’s fun to see how far my writing as come, but editing is tiring, probably more so than simply writing. I also have to proof my series proofs, and that will take a minute, but I’m hoping that I’ll get everything wrapped up by the end of the year. I want to start working on my first person stuff again, putting into practice the things I finally know that I didn’t before. I’ve come a long way working on my King’s Crossing series. Really, smoothing out over a half a million words taught me a lot, and I know it did because working on my Rocky Point series was really eye-opening. I agree that sometimes you have to fail on your own to learn, but you do have to keep working on your craft and level up on your own if you don’t want to take anyone’s advice.

That’s all I have for this week. I’ll probably post my Billionaire post next week. I think it’s still relevant, and tempers, while they haven’t cooled all the way down, aren’t so hot, at least, and even if it makes some readers crabby, I think it was wise to wait.

After that, well, it’s year-end stuff, and before you know it, it will be January. The world keeps spinning, no matter what kind of rut you’re in. Do your best to keep moving forward, and hopefully you’ll see more rewards than consequences.

A Massive Monday Author Update

Posted on November 11, 2024 by Vania Margene Rheault

I was going to blog about something different today, and I even had the post written and scheduled. It had to do with writing billionaire romance in the current political climate, but I don’t have the heart to post it. We had a chance to do something great, to make positive change, and we blew it. We chose hate and violence, and we will pay for that for the next four years, and possibly beyond. All I can hope is that the Democrats who did win state by state will slow him down and block him as much as possible. Maybe he’ll be too busy golfing to cause all the damage he says he’s going to cause.

I know lots of people didn’t get much done last week, and it’s understandable. I’ve always used my writing to hide from reality (or, more accurately, my health issues), and this week was no exception. I was able to finish editing my Rocky Point Wedding series, finish the covers, and order the proofs. I’m going to read them over to look for mistakes and make sure the changes I made make sense. I had a lot of timeline discrepancies because the first three books overlap and I didn’t keep track of my characters and what they were doing. Then I fluffed up some scenes, took out some things to streamline the prose, and I’ll just read them over quick before I approve them. I’m also interested in how the covers are going to print. When I chose the background stock photo, I knew I’d have trouble with the spine and back cover, so we’ll see if my “fix” looks good or if I need to try something else. On screen I think it looks okay and I tried really hard to match up the grey blocks and black gradients with the spine lines but printing isn’t always accurate, so we’ll see what happens.

I ended up using the same ISBNs for the books, which I probably shouldn’t have done since these will have new covers and substantial changes to the insides. On the other hand, unpublishing the old ones so I can publish new ones seemed to be a waste of ISBNs, especially since before I revamped them I wasn’t selling (m)any anyway. I put in the copyright pages that these were re-edited and re-released but I don’t know if it was necessary or will do any good. I have quite a few of the first book floating around out there due to free promos I’ve done in the past, but I don’t think it will make a difference to ask KDP to push out the new version to the readers who have the old version on their Kindles. I’ve heard of authors doing that, but I have never tried. If they don’t give me a hard time and just let me update, I think I’ll be happy with that and leave the rest alone. I don’t like messing with KDP, and I’m relieved that so far the preorders for my King’s Crossing series are still okay, that Amazon hasn’t arbitrarily canceled them. So, whether using the same ISBNs was the right call or not, I don’t know, but no one is really policing these changes, so I guess there’s no harm in it.

I’m going to do some more cleaning up of my third person books. While I’m waiting for my proofs to come back, I started re-editing The Years Between Us, an age-gap standalone. I’m halfway through the first chapter and haven’t found anything too bad, I just like to echo words and hadn’t caught on to it yet. No matter what Stephen King says, the thesaurus is your friend. I updated the back matter too, deleting people out of my Acknowledgements page that no longer had a place there, updated my Also By page, and a few other odds and ends. I’ve started directing all my readers to my vmrheault.com website and eventually I’ll take books off this one. It makes sense to turn my author website into my real author site and just use this site to blog. I’m having fun reading this book though, since I haven’t for many years. It has the same kind of tone Rescue Me does, and it’s funny that all my books have the same style, even between 3rd person past and 1st person present. I guess that’s why they say a reader falls in love with your voice. I won’t be changing the cover for this book–I think it looks fine how it is, and being that it’s age-gap, I doubt I’d be able to find a couple that fits as well as the one I found a few years ago. I know a couple years back I wrote a blog post on the differences, but I can’t find it now. For curiosity, this was the old one when I first published, then changed to the second when I couldn’t sell books. Very different vibe from the blurb.

I unpublished the two Large Print books I was able to publish before Amazon started blocking them due to duplicate content. I want to offer the same versions of all my books, so I unpublished the Hardcover versions of Captivated by Her, Addicted to Her, and Rescue Me. Hardcovers don’t sell and I wasn’t going to bother publishing more. Because they’re a mess and didn’t sell anyway, I also unpublished my two ebook boxset compilations–my Tower City series and my Rocky Point Wedding series. That sounds like a lot of unpublishing, but I mainly wanted to clean up my editions. The ISBNs will always be attached to those versions and they might even stay on my Amazon product pages, but from here on, I’m only going to offer the Kindle version and a plain paperback.

I was also going to unpublish the first three books I published (1700 Hamilton and my Summer Secrets series) but that would require updating back matter of books I’m not going to re-edit and I don’t want to do that. I was even going to unpublish my first trilogy, but then I remembered I wrote a bonus novella that sounds better than the original trilogy and closed out the story nicely, so even if they’re not well-written, I’d be taking down at least a quarter of a million words. I guess there’s no harm in keeping them up, but they aren’t my best work and I’ll never promote them in any way.

I probably should have done this stuff a long time ago, but I wasn’t feeling well and during the pandemic when everything was just kind of shitty, I wasn’t really thinking about it. I was more focused on building my pen name and writing books for that. Now that my King’s Crossing series is slowly releasing, I have a bit of free time, though not much if I don’t want my conveyor belt of content to slow down. I like knowing I have books scheduled–it takes the pressure off to write quickly.

That’s what I’m doing until the end of the year, and I have to remember what I do on KDP I have to do on IngramSpark. I updated the interior of All of Nothing after I re-edited it a few weeks ago, and I’ll have no choice but to replace both the interior and cover files for my Rocky Point series. Even though it’s going to cost a good $200.00, there’s just too much discrepancy for them to share the same ISBNs but look so different on other retailers. I used to get free revisions with my Alliance of Independent Authors membership, but now I noticed that instead of five or six free revisions you only get one. When I re-edited and re-covered my Lost and Found trilogy, I had enough revision codes I only had to pay $25.00. Unfortunately, that seems not to be the case anymore, but I’m tenacious and I’ll see what I can find when it’s time to do it.

I’d like to start 2025 with a clean slate, putting my 3rd person stuff behind me and looking forward to the future and building my 1st person pen name. I just felt like my 3rd person stuff was unfinished somehow. This won’t make that feeling entirely go away, but I can push them aside knowing that they’re better than they were before. I know for sure that my Rocky Point series sounds 100% better and I don’t consider the time I spent on them a waste, even if it will be an expensive hassle to swap out their files on Ingram. (It was actually fun to see how far my writing has come.) I might even stop putting books on there. There’s no real benefit, but it’s easy because I do my own formatting and covers. All it costs is a bit of time.

That’s about all I have this week. I’m busy doing what I want to do. I’m not going to worry about sales or page reads anymore. Those numbers have been dismal since summer and I honestly don’t know what to do. I feel like I’m doing all I can, and I need to find the fun in writing again. I’m proud of my books and what I’m doing for the indie community with this blog, beta reading, formatting, and editing for others. Sometimes I forget about what matters most, but it gets easier as I feel better. I have more gratitude for the small things and maybe getting my 3rd person stuff situated feels like a bigger project than I really wanted to tackle right now, but it will be a relief when it’s all done.

I said this was a massive update only because it felt massive. I never thought I would unpublish anything, and pushing unpublish made my stomach quiver. It’s nice because KDP keeps your title there and if I ever wanted to publish those things again, I can, but I think I’ll stick with my decision to keep my books in KU, offer the Kindle version, and price my paperbacks as cheaply as I can. There are discrepancies with some of my prices too, like my series versus standalones. I just price whatever I feel like pricing which doesn’t look very professional, but that’s something I”ll have to look into another time.

For the rest of this week I’ll be re-editing The Years Between Us and diving into proofing my wedding series proofs. I’m on track to get those done by December so I can promote them for Christmas. I think that may be my last hurrah I’m going to give my 3rd person stuff.

2025 is meant for new things. I’m going to leave behind the people who have hurt me, focus on marketing my King’s Crossing series, and plan my next releases. Now that I have a diagnosis, I’m feeling better than I have in a long time and I can leave those four years behind me.

I hope 2025 can be the start of something new for you too, despite the election outcome. We’ve dealt with him before, and we’ll do it again.

Take care of yourselves, and I’ll catch up with you you next week!

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Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Author Archives: Vania Margene Rheault

About Vania Margene Rheault

My First Author Update of 2025

Happy New Year! (Making every minute count)

My 2024 Year-End Recap

Monday Author Update

My 2025 Word of the Year

Your Best Marketing Strategy–TL;DR (Write more books!)

Author Goals 2025

Writing Billionaire Romance Novels (in these trying times)

Past Decisions and Their Consequences

A Massive Monday Author Update

About Vania Margene Rheault

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