Monday Author Update: When you can’t decide what to write next

Posted on May 5, 2025 by Vania Margene Rheault

1,491 words
8 minutes read time

I was going to post something else today, something about writing “rules” and publishing “rules” mostly because I saw an author on Facebook who was complaining about sales who definitely wasn’t making choices I would be making, but alas, no one wants to read about rules. And, well, no one wants to hear what they’re doing wrong, either, which is fine. Some people need to learn from their mistakes, and some don’t realize they’re making mistakes, blaming their lack of sales on other things. *Cough* Like the Amazon boycott. *Cough Cough*

So, that doesn’t leave me with much except my own updates, of which there are not many. I’ve been listening to Loss and Damages, and Word has updated their read aloud feature since I used it last. The process is a lot smoother and it’s really easy to listen now. It can be tedious because it takes a lot of time, but I catch syntax errors, missed words, repeated words, and typos. I catch enough that I would never skip this part of the editing process. I’d much rather listen to my manuscript than feed it chapter by chapter to ProWritingAid, even if I have been pro-Al in the past. I will still Google a grammar question here and there, but even if I miss things, I like to be in control of my own editing. It’s slow going, I can only listen to about thirty pages at a time, but it’s worth it. That’s what I’ve been doing for the past few days since I took a break after I finished writing and doing a couple read-throughs of Wicked Games. I’ll be able to write Loss and Damages‘s blurb, format it, and order the proof sometime in the next couple of weeks, and that book will pretty much be a wrap.

Next I’ll maybe give Wicked Games another read-through, though I might let it sit for a while longer yet. I was going to jump into a series I have that’s 1/3 completed, but thinking about tackling another big project like that really wears me down. I never used to be one to shy away from work, but I’m still not feeling well, I’m always tired, and it doesn’t sound appealing. I’ve been reading Dea Poirier’s Last Girl to Die, and in that book, a detective goes back to her home town to solve a murder. It got me thinking about my own books and tropes, and besides a book in my Rocky Point series where Logan goes home to Rocky Point for a wedding and reconnects with his high school girlfriend, Ivy, I’ve never written a “back to my hometown” book.

I started putting the pieces together about a guy who left his small town after high school graduation to strike it rich, and he does. He gets called home because his grandpa is dying and there he bumps into his high school sweetheart. She knew it was better for him to leave after graduation and pretended to hook up with another guy to force him to go. I was thinking about all the shit he could step in going home, and the characters started grabbing me. It would be another standalone, but I realize now that I’m inching away from true Billionaire romances. Giving characters money isn’t the only thing that defines the genre, and shoving my characters into small towns doesn’t fit, no matter how rich they are. I turned to the billionaire genre and the alternating first person POV hoping it would springboard a career, but lately I’ve just been writing “Contemporary Romance” that would have better fit under my full name written in 3rd person. I don’t know what to do about that since I don’t want to write in 3rd person anymore. I could keep writing in first, but that would also possibly mean a shift in what my covers should look like. I’m seeing more covers with couples on them in general, but I’ve been watching my brand so carefully that suddenly throwing a couple on a cover would look very out of place. I’m between a rock and a hard place. I whole-heartedly believe in writing what you want, but I also believe you need to package those stories correctly or they won’t meet reader expectations resulting in readers not finding the books they want and/or poor reviews.

Along those lines, I have to stop looking at that series as a drudgery or I’m never going to want to write the rest. I could start looking at the books one by one instead of the series as a whole and maybe that would help my mindset. Maybe I’m still burnt out getting my King’s Crossing books done then jumping right into editing those Rocky Point books, but whatever the cause is, I’m not wasting the two books already written so I better just put some lipstick on and get my shit together, as Elizabeth Taylor is rumored to have said. Whether I’ll do that before or after this new standalone remains to be seen. It just depends on how loudly this new set of characters speaks to me. On the other hand, already having a standalone planned after my series is done would be like a little treat to myself for working so hard. It was very nice writing Wicked Games, no pressure at all to set up other books or having to think about more than one cover.

Speaking of series, my King’s Crossing serial isn’t lighting the world on fire, but I am happy to say that readers are making it to the sixth book. That’s always a gamble, writing such a long series, especially all at once instead of publishing as you go. I will always finish a series that I start just for the personal satisfaction and closure, but it’s nice when it pays off. I tried running an FB ad to it, and while it was getting clicks, sales and borrows didn’t keep up with ad spend and I paused it. I have a couple of Amazon ads running, some are auto placement and some are category placement, and that’s the only thing pushing my series right now. Well, any of my books. If I’m selling other books that aren’t my King’s Crossing serial, it’s because readers found my FB author page or my IG account or they’ve read me before and they’re reading other books. That’s about it. I was thinking of buying a BargainBooksy, since Cruel Fate is still .99, and seeing what that does. My Fussy Librarian didn’t do that much, more than if I had done nothing, but still. A BargainBooksy Romantic Suspense feature is $72.00, and it would be nice to think that I would earn that fee back but it doesn’t always happen.

I’m also going to run a giveaway of my paperbacks and the mug I made. If I run my giveaway in conjunction with that, maybe it would help a little. I have no idea. Here’s a picture I took for the giveaway.

I’m still teasing the giveaway on my FB page. I’m going out of town this week, Monday through Thursday (if you read this on Monday I’m probably on the road), and I didn’t want to run the giveaway while I’m gone in case something happened and I can’t fix it. I’ll do all of that when I get back and I’m available to post about it.

That’s about all I have. Life would be super if I felt better, but a lot of people can say that. If I had access to better doctors, I might even go back to see if there was anything else that can be done, but I don’t trust the idiots where I live and driving five hours to see someone who knows what they’re doing isn’t feasible. I was driving back and forth last year and it wore out my mental health and my wallet. It’s been nine months since my last appointment and in some ways I’m feeling a lot better and in some ways I’m not. I don’t know if, in the ways I’m not, that’s even treatable, but like I said, figuring that out seems like it would be a lot of work. I might just end up with a, “You’re old and this is your life now,” diagnosis that would just be depressing to hear or something that could possibly be, if not fixed, made better, through surgery, but I’m not letting myself get cut open again. I think that’s what caused a lot of this mess in the first place.

Next week I think I have an author interview scheduled, and if something happens with that, I’ll just let you know how my trip went and hopefully I can tell you I’m done listening to Loss and Damages.

I hope you all have a wonderful week ahead!

Author Update|Mid-April Check-In

Posted on April 14, 2025 by Vania Margene Rheault

2,061 words
11 minutes read time

You may not be used to this level of positivity from me, but I am excited to say that I’m doing pretty good. It probably helps that I’m feeling not too bad today, physically, and that always helps. Even on my “good” days I don’t feel great, but on my “bad” days I feel even worse, so you have to celebrate the little things.

Last week I finished Wicked Games. It came in at 97,606 words, and I’m really happy that I was able to finish it. I had given myself until the end of April, thinking that my funk would last longer than it did, but I got past a slow part, came up with the last little plot point I needed to push to the end, and that was it. It helped that for the past couple of weekends I had really great word counts, and it just snowballed. I hadn’t expected it since the days I felt down I felt really down, but I should realize by now that hormones play a huge part in how I’m feeling and that how I feel at that time won’t stay. I’ve already read through it once, but I’ll set it aside now and let it breathe while I work on Loss and Damages. I have a lot to do to get the ARCs ready for July, but looking at the cover gives me motivation to get the last edits done, format it, and write the blurb.

That’s not to say that the blog post I wrote a couple weeks ago was a waste, because I actually did have a pretty big epiphany that I think I realized but didn’t understand the full meaning of until I was emailing with a friend. Back when I pivoted to first person present POV in 2020, I was actively looking for ways to build a readership and to turn my writing from what was then a hobby into a career. I did a few things they say you should do, like write a reader magnet and start a newsletter. I’ve always had a website for this blog, but I created a new one that was for my author business only. I started taking my titles and my covers more seriously and instead of putting what I liked on my books, compromised and started doing research on what belonged on commercial genre covers. I started thinking about my brand and my books as a product to sell.

Maybe I never thought that I would become a millionaire author like some of my fellow romance authors such as Elana Johnson, Lucy Score, Melanie Harlow, Sadie Kincaid, or LJ Shen, but there are plenty of mid-list romance authors who write full time and are able to live off their royalties. I wanted to at least be a mid- mid-list author, making part time wages to supplement my day job. That came to a halt this year after I did my 2024 taxes. So it wasn’t that long ago actually when I decided that I was done trying to build a career. I have all that in place–the reader magnet, the blog/newsletter, the website. My brand is pretty well established if you scroll through my books on Amazon, at least for my pen name. I’m not going to be taking any of that down, and I’ve gone into why before and don’t want to repeat myself. But, I am going to change how I come at my writing. I’ve set myself up so that I’m ahead. I’m spacing my books out to give myself time to write, but I’m back to where I was in 2017 when I was writing because it was fun and publishing was exciting. (Though I don’t think after pressing Publish the night before I’m going to wake up rich and famous anymore.)

The longer you’re in the writing community, the longer you’re exposed to possibilities, and I think that’s what trips a lot of us up. We have no idea that money can be made until we start talking to authors who are making it. We have no idea we can build a newsletter subscriber list to the tens of thousands until we start hearing about authors who are doing it. And we think, Well, if they can do it, so can I, but the problem is, just because they’ve done it doesn’t actually mean you can. Some things are possible, just not for you, and it’s a blow to realize that, you know?

It puts you in a place that you’re not sure about. I’ve given 20-40 hours a week to my writing since at least 2020, possibly earlier than that. I bought into the belief that you can’t make it as an author if you don’t treat your writing like a job, something I really hounded you guys on over the years on this blog. I scheduled time to write and cranked out books like you wouldn’t believe. Of course I had fun, you can’t do something like that if you don’t like it, but looking back now, there was an underlying sense of, I don’t know, unhinged and deranged work ethic that demanded I spend every waking second I could writing because I wouldn’t get anywhere if I didn’t. Guess what? I didn’t get anywhere anyway. I’m proud of my backlist, of course I am. But no one is reading (and the zeros on my sales dashboard over the last few days are proof of that), so there wasn’t a point in working that hard and missing all the things I missed. A habit like that isn’t something I’ll be able to shake off so easily, and I wrote Wicked Games in two months. I started on February 5th and finished April 8th. I didn’t need to write that fast except that I had the plot in my head so it was easy to get it down on paper, and I enjoyed it. I love Seth and Avery, like the twisty plot. But it is kinda crazy to be writing with this resignation that I’m writing for myself and will only be writing for myself.

I’m still doing “fun” things that indie authors do, like I just made mugs that use my King’s Crossing chapter headers and I used the font in one of the title words on the covers:

I used a promo code on Snapfish and ordered two. They’re big (20 ounces) and sturdy, and came about to be about $15.00 a piece because of shipping. I can’t sell them because I didn’t buy the extended license for the vector, but I might do another giveaway at some point or I was playing around with doing a couple book boxes and seeing if I can build a little buzz, though with the last book out today, that might be too late.

I also made some cards (the size is 6 x 4 inches) that have the QR code to my website’s subscribe page where people can download my reader magnet.

I ordered them from VistaPrint, and I paid $25.00 dollars for 25. I don’t know what I’m going to do with them, keep them in my purse and pin them to community bulletin boards and whatever. Maybe buy some author copies of a standalone and tuck them into Little Free Libraries this summer while I’m out walking. I can do these things knowing that they won’t really do anything. I’m back to where I was, many years ago.

I started reading the first book in the next series I’m going to finish, and I must have gone through it a few times already because it’s pretty clean. That’s kind of depressing because it sets up five more books and I wasn’t really in the mood to write another long series. So my thought was it would have been easier to tear up a book that needed work. It’s a cool concept though, a woman’s father creates a list of men he thinks would be acceptable for her to marry, and each book is for a man on the list. Maybe I will just write them all. The second one is already written and the third is set up in it. I have the MMCs for the fourth, fifth, and sixth, but not any plots for any of them. No backstories or love interests, so I’ll be doing a lot of brainstorming if I’m going to go through with it. I don’t know. I’m glad I started reading the first one though, because I used the same last name in Wicked Games for one of my secondary characters as I did for the main female character in the first book, and it will be a lot easier to change it in one book instead of two. I’m starting to look at cover concepts though, because I’m running out of ideas on how to brand a series, so I’m hoping that will get me excited, too.

I know this blog post sounds a lot like what I’ve been writing about before, but it really was an “Ah-ha!” moment for me when I decided to stop chasing that career dream. It was like when I went to school for human resources and decided I didn’t want a job in HR after all. All that schooling, all that tuition. Just kidding! Right? Education is never a waste, just like the books I’ve written in the past few years aren’t a waste either, but it is a shock, a let down, a broken dream. (Though, to be fair, no one dreams about a career in HR, and if you thought writers drink, you’ve never seen a group of HR reps during happy hour.)

Where am I going from here? I’ll be doing the same I’ve always done. Work on my books, publish them. But I’ll take more time for myself during the day, during the week, only write when I feel like it. Which is still a lot because it’s something I like to do, but I have different expectations, different hopes, for the outcomes of that writing. It’s not a job anymore and any royalties I earn I won’t consider as wages. Maybe I’ll break even at the end of every year after paying what I have to pay to keep my hobby going, maybe I won’t. So far I can afford to keep investing, like I worked new running shoes into my budget every six months when I was running and racing a lot. I need to focus on my health too, so maybe I’ll get back into that. I know I’d feel better if I dropped a little weight as I’ve been a slug for the past five years, but it will be a painful process and I’m not looking forward to it at all.

Now that I’ve had my lightbulb moment, I can stop thinking about it and if I do need to muse about it any more, I’ll put it on my mental health blog. I don’t use that blog anymore since my anxiety faded. That too, has been a journey full of ups and downs and the final destination was a letdown, but it’s better to know how things stand than live under the guise things will get better.

I have a couple blog ideas for the coming weeks, and an author interview in the works. I’m going out of town for a few days with my sister and daughter at the beginning of May to hit up Mall of America and the Minnesota Zoo, and after that, I’ll hopefully be setting into the lazy days of summer. I’m getting a new mattress for my bed delivered tomorrow and Wednesday I’m finally getting my hair cut. I wish that once I marked something off my list that something else would’t take its place, but I suppose that’s what being an adult is. Still, my car’s been holding steady for a while now and I’m grateful for that, and my kids are working and seem to be doing fine if not spending too much time in front of their screens, but I’m not one to judge.

Things are okay here, and I hope they are for you too.

Have a great week!

When Good Advice is Bad

Posted on March 17, 2025 by Vania Margene Rheault

1,681 words
9 minutes read time

picture of framed text that says when good advice is bad. generic white vases and a bronze bowl flanking the frame

There’s a lot of advice out there, some of it good, have decent covers, write an exciting blurb, and some of it’s not so good, like doing whatever you want just because you can (which is advice I actually see a lot online).

What’s disheartening is when you hear good advice that doesn’t fit you, for whatever reason, like rapid releasing/writing quickly when you don’t have the life that lets you, or writing a long series when maybe you don’t have the patience to invest in several related books. It can be good advice, and I’ve given my fair share on this blog too, like trying to afford some ads to reach new readers, but it just isn’t going to be for you. Ads can be expensive and time consuming to learn, for example. So I get it, especially when I’ve touted the advantages of Facebook ads then turned around and shut them off due to burnout.

There was a bit of advice I got from someone in one of my romance groups, and it’s advice you might have heard before too. When you want to find hooks in your books to make graphics, they say to borrow your book in KU or buy the Kindle version and look at the parts other readers have highlighted. This is the example in the book I’m reading now, Dea Poirier’s Next Girl to Die. To find the highlights in the book you’re reading, press the three dots on the upper right. I’m using a Kindle Fire, so I’m not sure if the way to find them is the same on all devices. There you’ll see the Popular Highlights. I apologize for the glare. No matter where I moved in the room I couldn’t get rid of my shadow.

screenshot of my kindle. screens indicate where you can find the highlights of a kindle book. — I’m reading Dea Poirier’s Next Girl to Die. You can find it here: https://www.amazon.com/dp/B07QDC7Y6B

I think this is great advice, as I’ve read books that have the highlights and it would be so easy to use those as hooks on graphics for Instagram and TikTok. So, I figured I would look at the book I’ve sold the most of and check out those highlights. Now, let me tell you, the book I chose was Twisted Alibis. I’ve sold 132 combined paperbacks and ebooks, had the equivalent of 821 books read in Kindle Unlimited, and gave away 3,130 copies during a promo last year. I thought those numbers would give me the best chance of giving me the most highlights, and you know how many sentences I had highlighted? None. Not one person who read Twisted Alibis thought a sentence or paragraph was worth highlighting.

At first I thought I wasn’t looking in the right place, and I Googled how to find the highlights in a Kindle book. Where the option should be wasn’t and it took me a few minutes to understand that the option wasn’t there because I didn’t have any highlights.

To say I was disappointed is an understatement and it’s easy, very easy, to take something like that personally. Even now I can feel the shame. That book is 107k words long and not one of them touched a person enough to highlight them. Then I thought maybe it was a fluke and looked up Rescue Me. That book has sold 429 ebook copies, I’ve given away 4,916, and I’ve had the equivalent of 572 books read in KU. Nope, not one highlight. I was so embarrassed after I looked that I didn’t look at any other books.

There’s a lot you can take away from that, not any of it good, if you want to be honest, and I was still stinging when I saw someone on Threads ask how they grab hooks on a newly released book and one of the responses was to wait a few days then look at the highlights. I felt compelled to tell that person that they might not get any at all and to have a thick skin just in case they don’t. I guess I don’t have to say that I bristled with the assumption that if you just wait a few days readers will love your book so much they’ll highlight the hell out of it. Some authors don’t even get readers, let alone highlights from those readers.

I don’t actively read my reviews because I’m just not up to reading why someone (or many someones) didn’t like my book, and that’s okay. After that highlighting debacle, I’m not going to look for my highlights anymore either, because obviously, I might not like what I find.

So, what can you do when stuff like this happens? When what works for someone else is just a dumpster fire for you?

What you have to do, first and foremost, is to remember that your books are good. Know that deep in your heart. My books sell, and Twisted Alibis has 87 reviews on Amazon and a 4.5 star rating. Rescue Me has 112 with a 4.4 rating on Amazon. That may not be much to some, but it means the world to me. Just because they don’t have any highlights doesn’t mean readers didn’t enjoy reading them.

Remember that you are not the only going through this. There are a lot of books out there that for some reason or other don’t have highlights (or reviews). They aren’t being read or like in my case, those authors just didn’t have the readers who were into highlights for whatever reason. It helps to know you’re not alone even if you feel like you are.

Find alternatives. If something isn’t working for you, find a different way to do things. The highlights are easy because you can just go through your book and find the ones YOU like and flash them all over. Maybe those quotes will get people excited enough to read your book. Brag. You wrote the damn thing and loved it enough to publish it! Who cares what others think? In the case of reviews, ask a friend to go through them for you, or choose an hour to scroll, pick a couple that you like, and then close out of Amazon–and look on Amazon! Stay off of Goodreads for all that’s holy. Reward yourself for not falling down the rabbit hole of bad reviews and have a piece of chocolate or a glass of wine, them remember you don’t have to do that again–at least, not for that book. I understand the value in having a review or two for social media purposes, and I noticed this review of Twisted Alibis when I was on Author Central skimming the reviews coming in for my King’s Crossing series:

Verified Purchase
If you like the rockstar romances, this is one, true, BUT it is more. Lots of social issues addressed, done in a delicate way, no raging reality tv tropes, more like addressing things we all face with a nice romance tucked inside.It's heavy in places, prepare for that, but you'll come out better for it at the end.Gitcher readin glasses out and enjoy.

Text on white background. Verified purchase in red

Like everyone else where bad things are concerned, I’ll probably carry that shame for a long time. Everyone makes it sound so easy to get and use highlights, and I feel like I’m missing out on something big. Maybe I do have highlights somewhere, but I think it’s best if I don’t look because if I don’t, that’s only going to make me feel worse. I don’t put up a lot of graphics anyway, so I guess in the scheme of things I’m not missing out on much. But in the future I’ll definitely be taking everyone’s advice with a grain of salt.

I suppose that’s all I have for this week. I’m 66k words into Wicked Games even though I said I would be taking it easy writing this book. I am, I don’t stress so much about it if I don’t feel like writing, but I guess it helps I’ve been thinking about this book for a long time and I know what I want to write every time I sit down. I was worried this book would be short, but after I ironed out a kink in the plot, I’m back on track and it will probably hit somewhere in the 90k range. After I reach 50k and swim through the murky middle, I really don’t care how long my books end up but I was a little worried about it when I didn’t know how to fit in what I needed without a setting change. They’re in a small town right now, but I just can’t finish it without them moving into the city where they both live, so that eased some of my worries. We’ll see how it turns out.

As far as anything else, my sales have all but slowed to a stop, even with the few Amazon ads I have going. I got my tax returns back and have a little “fun money” as my dad likes to call it, but I’m not too eager to start up my Facebook ads again. If I did that, I would only start one or two and push readers toward my King’s Crossing series as I have gotten good reviews on the books so far and the read-through would be amazing. Plus I might get a few sales here and there, especially since the first three are on sale right now. But we’ll see how that all shakes out after I pay all my bills and stash what I want to stash in savings. I could probably set aside a couple hundred and see what works, but I’d have to keep a close eye on clicks and be ready to pause if it looks like cost-per-click is greater than sales. I’m not into spending 5k to make 5k anymore. I really didn’t get anything out of it when I did that. Readers were reading but I didn’t see any evidence of an uptick in blog subscribers or read-through to other books in my backlist.

That’s all I have for now. The first day of spring is March 20th, so I’m looking forward to some warmer weather and more consistent sun. I hope wherever you are in the world the weather treating you okay, and my thoughts are with the people in the south who are dealing with tornadoes and their aftermath.

Thanks for reading and I’ll see you next week!

Monday Update: What a Mess

Posted on March 10, 2025 by Vania Margene Rheault

1,641 words
9 minutes read time

cleaning supplies. black spray bottle and plain bottle. two white tubes of paper towels with a sprig of baby's breath (god knows why)

Text says, monday author update. what a mess

There are so many things that are baffling me right now, and I just don’t know where to start or if I should even write about any of it. Let me start with what I’ve been doing and then I’ll see if I’m brave enough to write anything else or if I’ll just call it good.

First, my fifth book in my King’s Crossing series launched on the 3rd. I made a handful of pennies because there were a few people who preordered it, then I made another handful because I had a couple people read it in KU. Honestly, this is not what I was hoping for launching this series, but I’m barely doing anything to promote it, so I guess the blame falls on me. On March 5th I paid for a Fussy Librarian bargain ebook promo, and I sold 15 copies on the day and two more the next and then sales sank to nothing, which is to be expected. Here’s what the promo looked like if you’re interested:

I paid 26.00 USD, so the results were fine for how much it cost. Plus there is always read-through potential to the other five books, so we’ll see what happens. Generally speaking it could have been better, but I’m glad I remembered at the end of the blurb to mention that it was a first in series and that the book ends in a cliffhanger. Not everyone likes those, so it’s good to keep that out in the open and may account for why I didn’t sell that many. I should have also put in there the series was complete as many readers won’t start a series unless they’re all available and I’ll remember that for future promos.

I started some very low cost-per-click Amazon ads again and unpaused some of the ones I turned off months ago. Those never got the traction back they had when I turned them off, and the new ones aren’t doing much because the bid is too low for Amazon to show them. Don’t know why I’m bothering if I’m going to half-ass it like that, but sometimes I think doing a very little is better than doing completely nothing, though it’s probably not true. I don’t have anything else planned besides releasing the last book in my series in April, then all I have left this year is the launch of my next book in September. (I’ve been telling people it will be live September 15th and plan to stick to that.) But that’s too far ahead to think about because I’m not rushing through summer. I hope it’s hotter than hell so I can lie on my balcony and bake. Your girl is tired and needs a break.

My Rocky Point Series giveaway went okay. I mailed out copies to the one winner who emailed me back. I should have probably chosen someone else as a second winner, but if I would have done that, the actual second winner would have emailed me (that’s how my luck goes) and I would have needed to purchase more copies which would have taken a while. So I have a paperback set the second winner didn’t claim and I’ll figure out what to do with those later. I didn’t expect huge results and mostly it gave me things to write about on my FB author page and my newsletter.

Speaking of my FB author page, since I’ve been boosting posts, I’ve gotten a deluge of followers who just want to make me book trailers and others who didn’t look like they would care about a billionaire romance author. So, I took a couple of hours and culled my followers from 270 to 210. I know it’s better to have quality instead of quantity, but it really gave me the feeling (again) that my FB author page isn’t worth the energy and I haven’t posted since I did that. It’s something I can’t get rid of because over the years I’ve shared that link in various places and I hate beyond reason broken links. I may post on it every couple of days, just so it looks somewhat active, but it’s one of those things where I can’t measure ROI, I can only measure how I feel. I really don’t know what to do with myself in that regard because the motivation to post on social media just is not there, and I’m not really sure what would inspire me to post more. Sales, probably. Not engagement. Everyone yells about how much they want engagement, but if you’ve known me for a while, you know how special you are if you DM me and I answer you back. So, I’ll figure something out. The only good part about posting at all is that Canva makes it so easy, and I have to pay for that until I die because I have a lot of assets trapped there and I’ll never stop doing my own book covers.

Right now I’m about 60% done with WICKED GAMES but at 58k words I’ve lost motivation to work on it. I’ll finish it, no doubt about that because I still love Seth and Avery and want them to have their HEA, but I’m not running a sprint or a marathon and I work on it when I feel like working on it. It’s part of the “new me” I have going on for 2025, but I also think some of it has to do with hormones and the lackluster feeling I have sometimes of just being old and still alive. I mean, it’s not serious, I don’t have depression. I used to have depression, before my son was born, so I definitely know how that feels. This is more of a “meh” feeling, and it will pass. Spring is actually kind of gloomy here right now, the snow melting uncovering all the dog poop people didn’t pick up and the air stinks like dead things. Once it gets warmer and the sun shines more consistently and starts drying things out, that will perk me up.

My despondency is actually opening me up to reading a few books, but it’s a sad thing because these authors are on social media asking readers to share and I just can’t. I want to refer people to good books, and one book I read has so many commas they could have prevented the Titanic from sinking and the other has an info dump at the beginning that’s so boring that I cut out after 5%. Luckily one I had picked up during a free promo and the other I borrowed in KU and returned it, but still. While we’re complaining about the Amazon boycott and how people feel trampled because of what’s going on in the state of the world, I think it’s important to remember that as authors who might have people listening to our opinion, we shouldn’t waste our readers’ time and money. I want to recommend books that blew me away, that made me feel something other than annoyance. So, while I’m feeling listless, I’ll be going through my TBR which is a nice change from feeling like if I’m not writing to publish I’m not moving forward.

This Amazon boycott everyone (on Threads) is talking about is a real downer, and it’s interesting how all that blows up only to eventually disappear and never to be spoken of again. A friend told me that she hasn’t seen any of it on Twitter, and I have no idea if it’s made its way to BlueSky or not as I don’t scroll there. But personally, I think it’s all just talk because even if there are a few who actually do cancel their KU subscriptions or whatever, it’s not going to make a dent in the number of readers who use Amazon to buy and read their books. It’s frustrating to have to read that when I’m on social media. If your book sales are low or non-existent, again, it’s something you need to take responsibility for. I mean, I get it. There are ebbs and flows to publishing and any author who has been publishing for a while can tell you that. The political and economic climate also is not helping, but something isolated like this isn’t going to cause the collapse of sales for hundreds or thousands of authors. My sales stopped the second I stopped running ads. My experience might not mean anything to you, but to me it means that I actually do control my sales (not to be confused with royalties). No one can buy your book if they don’t know it exists, and I think it’s easy to forget that. If you truly are concerned about something like this and its effect on your sales, take a look at what the big-time authors who write in your genre are saying. If they are taking a hit and can trace it back to something like this, then maybe it’s time to be concerned. But if they’re carrying on as business as usual, then what you are experiencing probably isn’t caused by whatever people are talking about that day. We have to keep things in perspective. As I say, there’s a big world out there and it’s always a good idea when you get to caught up in the day’s/week’s/month’s drama to step out of that bubble and touch some grass. (Just avoid the dog poop. Gross!)

I think that’s all I have for this week. Thanks again to Brandi Easterling Collins for the interview she so graciously said she’d do that I posted last week. If you missed it, you can read it here.

No clue what I’ll write about next Monday, but I’ll be here with a smile on my face!

Have a great week!

Monday Miracles (Author Update)

Posted on February 24, 2025 by Vania Margene Rheault

1,362 words
7 minutes read time

open hardcover book laying in flowers, clover, and grass. text says, Monday Author Update — It will be a while before we see any green stuff, but February is flying by which means Spring is just around the corner!

My author update isn’t such a miracle, I’m alive, I guess you can say, probably at the dentist if you’re reading this Monday afternoon. I had a cavity creep up on me over the weekend and luckily they were able to get me in. I don’t like having to wait with stuff like that in my mouth, though I’m still struggling with my anxiety over being “trapped” in a chair. I’m behind on a cleaning appointment as well, so they said they’d at least get the x-rays out of the way. I’m hoping I’m not there for any longer than an hour, but even that amount of time makes me nervous. Still, it has to be done. I’m not worried because it’s the dentist–I’ve just developed an aversion to being in any kind of chair, dentist, hair salon, car, without the ability to be able to get up, since I haven’t felt well these past five years. I was actually hoping to get over that, but I’ve started having some nausea in the mornings that a Google search has said might be a symptom of perimenopause. I can’t do much about it except work with my body and not schedule appointments before noon. I hope doing this will lessen my nervousness having to go out and get things done.

I wasn’t going to get into that right at the beginning of this blog post, but I got it out of the way, and I haven’t given you a health update in some time, so hopefully you skimmed through that, and if you did, thanks.

I guess that does kind of segue into how I’ve been feeling about writing lately, and I’m grateful to say that my attitude has perked up a bit since I started a new book. I’m 36k into WICKED GAMES, and I’m feeling much better about the whole thing, writing- and publishing-wise, I mean. I guess editing all those books back to back really got me down, and that negativity I was feeling last year has gone away. My Facebook ads are still off and my sales dashboard reflects that, but I’ve decided not to worry about it. I knew it would happen, it’s just a bummer to watch it. Still, I’m enjoying the creating process again, and even if no one is around to buy, that’s okay. I’ve been taking it easy, napping if I feel like it, watching a movie if I’m too tired to write but not tired enough to go to bed. I’m where I wanted to be when I was in the middle of re-editing my Rocky Point Wedding series. Not stressed about getting something done, working at my leisure and enjoying myself. I still write a lot, as those 36k words were written in twenty days, but I write fast because I’m having fun, and that’s all that matters.

I’m surprised that I’m still posting regularly on my Facebook author page. I joined a challenge in one of my Facebook groups last month and I’ve held on to that into February. Sometimes I get stuck and I ask Al for help, and he’ll give me ideas. He offers to make graphics and carousels and stuff, but I just want the idea. I would never ask him to make a graphic for me; I prefer to pay photographers and models using my DepositPhoto account or using the photos that are available through my Canva Pro account. Still, he gives me suggestions and then I twist them into what will fit my author page and make what I need in Canva. It works okay, but sometimes I’m just stumped. I’ve been talking about LOSS AND DAMAGES and WICKED GAMES, though I feel that’s a little too ahead of myself considering those books aren’t coming out for a long time. But, supposedly building buzz is the name of the game, and I feel okay talking about them because I always follow through. I’d never talk about a book that I wasn’t going to finish writing and publish.

Besides that, I don’t have too much going on. I finally got my author copies of my Rocky Point Wedding Series, and I’m in the process of hosting my giveaway. (If you want to enter or see what I put on the form, you can see it and/or fill it out here: https://forms.gle/rYt1A1HNi8mpBUmLA) I haven’t gotten too many people interested, but that’s the same for any time I’ve hosted a giveaway, no matter how many or few things they have to do to enter. My friend Melody gave me the idea to use the form in the first place, and I am so grateful. It was quick and easy to put together and if you import the information into an Excel sheet, you can see very easily who wants to be added to my newsletter and who doesn’t.

I’m slowly ordering author copies of my King’s Crossing Series, but if I do a giveaway of those, I might only do one set instead of two, or I’ll wait until maybe Christmas time or something. I just want to have copies on hand, but they’re almost five dollars a piece and there are six in the series. That’s a lot of money to throw down at one time, so whenever I have a little extra cash I’ll buy five copies of a book. I just ordered five of book four, so I’m getting there. I should be able to have all of them by the time book six is out in April.

Sales in general are slowing down, but every once in a while I get page reads for Shattered Fate, book four in that series, so I’m happy to know that books 1-3 sound good enough for a reader to keep going. My pre-orders for books five and six haven’t gone up, so unless I do a promo or something for book one, I think sales of that series will slowly die. I need to look into something since book one is already .99 and I won’t have to do anything to buy a bargain promo. On the other hand, it’s freeing not to worry about sales, and unfortunately, not a lot of my ARC reviewers came through (Cruel Fate only has 34), so the number of reviews will probably affect anything I try to do. So, whatever. Talking about it is kind of depressing, so I’ll leave a marketing chat for another day.

That’s about all I have. I wish I felt better, physically, anyway, but at this point, I just don’t know if that’s in the cards unless I move into full-blown menopause and that makes most of the symptoms I’m dealing with disappear. I could be waiting a few more years for that though (I’m still young!), and with my hysterectomy, I can’t tell by my time of the month or lack thereof. I just have to keep taking it day by day, though if I had to rate how I feel now compared to the last five years, I’m feeling the best I have since I bought those dryer sheets. My mind is clear, at least. The level of anxiety I had I wouldn’t wish on anyone, so even if I don’t feel good in my body, I can handle it because I’m feeling better in my head. I just wish all this pesky adulting would go away. Things I have on the list are, dentist, getting taxes done, and getting my hair cut. After I can force myself to get all that finished, I should be good to go for a bit. Fingers crossed, at least.

This was a short update, but not having a lot going on is nice too. I hope you have a lovely week, and next week, I’ll have an interview up with Brandi Easterling Collins. I met her over on Twitter a long time ago and we’ve stayed friends for years. I’m excited to catch up with her.

Until next time!

Thursday Thoughts: KU and Wide Audiences are different

Posted on February 20, 2025 by Vania Margene Rheault

917 words
5 minutes read time

I think about this every time I see, “KU isn’t working for me, I’m pulling my books and going wide,” or vice versa, “Wide isn’t giving me the sales I want/need. I’m going to pull my books and enrolled them into KU.”

I have to tell myself not to answer these posts because the lesson they’re going to learn has be experienced firsthand: There is no magic bullet, and going back and forth won’t help. You need to nurture an audience on one or the other and that can take years. Because here’s the thing that no one seems to understand. KU readers read KU books and will rarely buy because they don’t have to, and if they do purchase, it will be on Amazon because KU subscribers have Kindles or the Kindle app. Wide readers buy books from their favorite retailer or they have a Kobo or the Kobo app and buy from there.

You might say there are outliers, readers who will read everywhere and will buy whatever they want while also having KU and Kobo Plus subscriptions, and it’s probably true but readers like that are the exceptions that prove the rule and won’t help you sell books in the numbers you need to create a career.

I’m seeing so much of this now with the “boycott KU/Kindle/Amazon” because everyone hates Jeff Bezos, but if you’ve built a readership in KU pulling your books out will only hurt your reader because they aren’t going to follow you anywhere else. There are over four million books in KU–they don’t have to follow you anywhere. What about reader loyalty, you ask. Sure readers are loyal to the authors they love, but you have to show them a little loyalty too, and taking your books out of the subscription service they use to read books isn’t it.

The one thing authors need to understand is that if you don’t know how to tell readers where your books are, it doesn’t matter where you publish. KU doesn’t offer the organic reach a lot of authors think it does (just look at my sales dashboard lately), and just because your books are everywhere and there are more chances readers can find you, that doesn’t mean they will. You’re still competing with millions of books. Here’s the breakdown:

Kobo: has over three million books and Kobo Plus offers 1.5 million books to choose from plus audiobooks.
Apple Books: the numbers are undisclosed but Al says they hold about 8% of the e-book market share (compared to Amazon’s 70-75%.)
Google Play: Over five million titles
Nook Books: the numbers are undisclosed but Al says they hold about 8% of the ebook market share (similar to Apple Books). (All stats I grabbed off a Google search.)

So I guess one of the main reasons I’m writing this post is that if you’re thinking of pulling your books from KU, understand that you’re going to leave the readers who read you there behind. If you’ve been enrolling your books for a while, it’s possible you’ve got a few readers who look for your books and when Amazon stops sending them new releases or recommendation emails about your books, they’ll forget about you. It sounds harsh, but when we talk about market saturation, that means there are plenty of books to choose from, and KU makes it easy to try new-to-them authors.

So, if you do want to give Jeff Bezos the middle finger and cancel all things Amazon, here’s a couple of tips for you:

To go wide, use Draft2Digital or PublishDrive, but go direct where possible, like Kobo and Apple books. Not only do you save more cutting out the middleman, but you gain access to the Kobo promo tab that you won’t get if you let a distributor distribute there.

Remember to mention your books are everywhere. KU authors have no trouble shouting from the rooftops that their books are available in KU. Do the same wide. Draft2Digital offers the Books2Read universal link creator. It will scrape everywhere your books are sold and will offer a cute landing page my like my friend, Melody’s, books have. You can find her books here: https://www.melodyloomis.com/books

Try Facebook ads. This is a great way to find new readers because you can target certain audiences, like, say, readers who own Kobo devices.

And the same advice is true for authors pulling their books from wide platforms and going to KU. Authors are proud they’re in KU. Use their logo on every social media post you create. Being in KU doesn’t come without it’s challenges, so make use of Amazon ads and Facebook ads, and tell your newsletter that you’re in KU. One of my biggest selling points I think my books have is that I tell my readers my books are in KU and are going to stay there. Consistency, no matter what you’re doing or where you’re publishing, is key. You know the saying, you teach people how to treat you? You teach your readers where to find you.

That’s a good lesson for every author: be consistent in where your books are available, in your genre, in your spice level. These are what can make or break your marketing because once you reel in a reader, if you teach them what you write and they love that, they will keep coming back for more.

That’s about all I have for this Thursday. I’ll see you Monday! Have a great weekend, everyone!

Four Things I Learned Editing My King’s Crossing and Rocky Point Wedding Series

Posted on February 17, 2025 by Vania Margene Rheault

1,933 words
10 minutes read time

For the past several months, from October of 2023 right after I published A Heartache for Christmas until January of this year, I was editing. I was editing my King’s Crossing Series, doing the final editing passes since I had sat on those books for over three years after I wrote them, and my Rocky Point Wedding series since I hadn’t looked at them since I published at the beginning of 2020. After so much time had gone by, I knew they could be better, and since a few people here and there were finding them, I thought while I was between projects, it would be a good time to edit them again.

But, editing ten books in a row dragged me down, so much so I didn’t even realize how icky I was feeling until those projects were finished and I started having fun writing again. Huge projects are a lot of work, especially when you don’t have help. My Rocky Point Wedding series might not have needed more editing if I’d had help in the first place, on the other hand, a lot of time had gone by and a lot of words too, so I was bound to get better regardless.

Since I doubt I’ll ever edit ten books back to back again, I thought I’d write out the four things I learned while editing these books.

Time between edits is really helpful.
When I wasn’t feeling well, I wrote nonstop. I would finish a book and move on to the next with barely a break. Before I knew it, I had several books on my computer and a different kind of anxiety started weighing on me. What was I going to do with all those books? So, while I was writing, in a way, I was taking a break from the others I had written before. I think my King’s Crossing books benefited the most from that because each time I did an editing sweep, I added more details I hadn’t thought of before and fixed inconsistencies I missed. As more time went by and I could edit with fresh eyes, I was able to fix the smaller and more intricate details and inconsistencies. I once said that something small in book two could have damning consequences in book four, but for me to remember that incident, I needed space between editing sweeps. Not everyone is going to take four years to edit a series, and I didn’t really, either, writing new books between editing sessions, but knowing how beneficial breaks can be, I’m going to try to stagger projects in the future so every editing sweep will feel “new.”

I had to develop a better memory.
Maybe it’s easier to write standalones, but while I was writing my King’s Crossing series it was difficult to remember things, and it might sound dumb, but you don’t remember what you forgot. When I was re-editing my Rocky Point Wedding series, I found a lot of places where I had forgotten things, like where a character parked her car, or when a character was supposed to be somewhere and I had him somewhere else. Also, characters had a habit of just “fading away” when I didn’t need them anymore. I was actually kind of surprised I messed that up so badly, and I could tell I learned a lot from editing my King’s Crossing series as those discrepancies were easy to spot. If you don’t have a good memory, you’re going to have to hire someone who does. I told a friend that by the time I was done editing my King’s Crossing series, I pretty much had all the books memorized. After editing them back to back three times in a row, I don’t think I had much of a choice. Now I think I have a better memory than before, though right now I’m only working on standalones and I don’t think I ever had a problem with those. I’ve gone through the standalones I have out and those were more of a garbage word sweep than anything else, maybe plumping up some scenes. But yeah, I definitely found out my memory wasn’t as great as I thought it was, but I can take steps to help with that now that I know.

Putting inside information into the books was a lot of fun, some I didn’t even consider until the fourth or fifth edit.
Probably what I loved best as I was getting to know the plot and the characters more was putting connected information from books 1-3 into books 4-6 . For instance, there’s a place in book six where Gage thinks, I bet Zane’s never gone through the public entrance of the airport, but we know in book three he did with Stella. What I loved was writing Max’s journal entries that Gage reads in books 4-6 that Max, as a character in books 1-3, wrote down. I really enjoyed writing the events of those books through Max’s eyes only for them to be interpreted into information Gage needed in books 4-6. I’m not sure if I would have even thought to do some of that stuff if it hadn’t been for the multiple rounds of editing those books went through. One of my biggest pleasures was when in book six, they need to go across the state in a hurry, and in the past Zane would drive. We didn’t really understand his fear of flying because of his parents’ plane crash until he says he’d get on a plane to save his sister.

I could tell I pantsed my King’s Crossing series a lot more than I did other books I’ve written.
I think one of the things I did the most was smooth out consistency issues, and maybe not even issues, just adding details to make books 1-3 and books 4-6 more cohesive. Because I didn’t realize that Zarah was going to get her own story until almost the very last second, that meant a lot of smoothing out books 1-3, adding details and motivations of characters to better explain what was going on. That was especially true of Max, when they didn’t really know why he was investigating Zane and Zarah’s parents’ plane crash, and the reasons he was come up in the later books.

I remember plotting out all the books in my Rocky Point series before I started writing, so the plot stuff there wasn’t too big of an issue while I was editing those, and I was happy about that. I did have one instance where I messed up and I had a character say he was doing something when he definitely was not. That was part of my memory issue too, but besides having to fix that, the plots were solid. I don’t like pantsing books because for me it takes a lot of work to edit them, but even if I had to put a lot of time into my King’s Crossing series, it was worth it in the end.

A friend and I were talking about series and how I keep details straight. Short of memorizing every single line of every single book, I really didn’t have an answer because that’s what I felt like I did, at least to the point I knew exactly the sentence to search for to get to the scene I needed to check something. I used a notebook at times, writing stuff down, but then I would never look at it again, so I don’t think writing anything down really helped me all that much. When I first decide to start a book, I write down character names and traits, that kind of thing, but once you’re five books deep into a series, that stuff doesn’t come up too often. I mean, once you establish a character’s eyes are blue, you don’t need to keep repeating it.

I think over such a long series, I had trouble more with keeping characters’ goals and motivations in check. For instance, Zarah’s therapist turns out to be a bad person, but I was vague as to how she came to be Zarah’s therapist to begin with. Once her therapist’s role became even more apparent, I could think of how she inserted herself into Zarah’s life. I’m hesitant to say that some of this stuff could have been avoided if I had written slower because I did write six books in a little over a year, and maybe that’s true, but these books were also the first 1st person dual POV books I ever wrote, so not only did I jump into a huge series, I hadn’t taken the time to learn how to write in first person after writing in 3rd all my life.

I haven’t gotten feedback on the series as a whole yet–books five and six have yet to release, and even though they were all available on Booksprout, the reviewers haven’t posted reviews of book six because it’s not time for them to. Only when feedback starts to come in of book six will I know if the series as a whole works. Probably everyone I ever tell I did these alone will think I’m crazy, but as prices go up and up, editing will be farther and farther out of a reach for a lot of authors. Which is unfortunate because if you don’t have the skill to edit your books yourself, there’s not a lot out there that can compare to a human’s feedback. ProWritingAid can only do so much, and no matter how “smart” Al is, this is just a level of editing he can’t handle.

I don’t know what the solution is. I had these beta read, both series, but you’re not going to get the kind of feedback you need to avoid inconsistencies like that unless you hire the right kind of editor and that costs. If I have to give any advice on doing something like this alone, it would be to plot, take your time writing, and give yourself plenty of space to edit, and then, when all is said and done, be okay with knowing you might not have caught everything. There probably are a couple things I missed editing my King’s Crossing series. Layers I could have added, details that would have made the story richer, but like with any book, you can’t chase perfect or you’ll never publish. That’s the simple truth.

If you’re thinking of writing a series or if you have trouble plotting in general and want to give it a try, I have a couple of resources for you (none of them are affiliate links). Next week I’ll do a proper author update, and the week after that I have a lovely interview planned with Brandi Easterling Collins.

Have a good week! Until next time!

Romance Your Brand: Building a Marketable Genre Fiction Series (Publishing How To Book 1) by Zoe York: https://www.amazon.com/gp/product/B07XMDKV1Y

Take Off Your Pants!: Outline Your Books for Faster, Better Writing: Revised Edition by Libby Hawker: https://www.amazon.com/Take-Off-Your-Pants-Outline-ebook/dp/B00UKC0GHA

Melody Loomis: How to outline a novel when you don’t know what’s going to happen:

Melody also said I could share this graphic with you. She found the original via Priscilla Oliveras’s “Romance Writing” course and you can find it here: https://www.ed2go.com/courses/writing/writing-and-editing/ilc/romance-writing. She added a couple of things and so did I. Have fun filling it in–I’ve only used a notebook to write all these things down, but maybe I will try this instead. Have fun plotting:

Thursday Thoughts: The world is a large place

Posted on February 13, 2025 by Vania Margene Rheault

917 words
5 minutes read time

When I get up in the morning, I have a routine. I go to the bathroom, start a pot of coffee, and go out and feed the squirrels, bunnies, and the crows if they come. I have a bowl I use and fill it with cat treats (for the crows) bird seed, and peanuts in the shell, and toss it outside in my apartment complex’s parking lot. There is an empty parking spot and the animals, because we live in a quiet building, don’t mind picking around there for food. Anyway, so I toss the food out while the coffee drips, go inside and pour a cup, and scroll social media for a few minutes before I shower.

I always see some goofy stuff, some Amazon hate, politics (of course), the Cat Distribution System at work, that kind of thing. Today I saw a post that said (paraphrased), that if you’re bummed about sales there’s a Stuff Your Kindle Event going on and that could be why your sales are low.

I mean, I get it. I’ve gone through my own pity parties before (it seemed like mine went on for all of 2024) and I can get behind whatever you have to tell yourself to feel better. But, lying to yourself also does your books a disservice. The world is not that small that a Stuff Your Kindle Day would hurt your sales, especially if you don’t write romance.

That’s one thing that being stuck in the writing community will do: it will box you in to the point where you think nothing else is going on outside that bubble, and let me just remind you that’s not the case at all. I’ve joined Stuff Your Kindle Days, and out of respect for the person putting it together I’m not going to spew the numbers she shares with us, and I have no idea what Stuff Your Kindle event this is anyway. There are so many now it’s hard to keep track of them all. I hadn’t heard there was one going on today, but let’s just say there are 500 books available. That seems to be an average number where these things are concerned, so that means 500 authors are taking part. Some authors’ newsletters subscribers and social media followings can get pretty high, but if those 500 authors had 1,000 newsletter subscribers, that’s half a million readers this event is going out to. Not everyone opens their emails, so we can subtract a few thousand from that number but we can also add them in again to make up for authors posting on their social media. I would think a half million readers is pretty generous as authors just starting out can have as few as a hundred newsletter subscribers, and some none at all, using the event to jumpstart their writing careers.

A half million readers might seem like a lot, but according to Visual Capitalist, in 2020, there were five billion eighteen million adults in the world between the ages of 20 and 79. That’s a lot of readers that we might be forgetting about when we hear there’s a Stuff Your Kindle Day.

I think instead of being bummed there’s an event going on, or trying to blame your low sales on holidays (that not everyone celebrates) or a time of year that doesn’t affect all parts of the world at the same time, like summer (we have summer in the US while Australia has winter for a quick and harmless reminder), we could just use that energy to figure out how to reach readers all over all year round.

That’s easier said than done, of course, as my own sales being what they are don’t put me in a position to preach to anyone. But, I’m also realistic in that I don’t blame my lack of sales on things like Christmas. I take full responsibility for it.

It’s a better use of your time and energy to think of ways to reach those 5 billion plus readers such as write a reader magnet and build your newsletter list. Join a Facebook group of authors who write in your genre and introduce yourself. Networking is a great way to build relationships for newsletter swaps down the road. Experiment with some ads, they don’t have to be expensive. Double check that your categories and keywords are correct. The correct meta data will help Amazon position your book and help your ads work better too. Write another book, preferably a series. As much as I say how difficult they can be and how much energy they take, if you write a strong first book, read-through can lift your sales by more than you’d think.

When we place the blame of low sales on something like a Stuff Your Kindle Day, you’re taking power away from yourself. I know marketing can feel painful and not everything you do is going to work, but you can explore options to get the word out about your books.

Anyway, this was just a quick thought I had today. I hope you’re all staying warm where you are. It was a chilly -20F this morning when I went out to feed my animals. While I’m waiting for it to warm up I’m busy writing WICKED GAMES, but next week I’ll update you on what I’ve been doing.

See you on Monday!

QUICK LINKS:

I wrote about Stuff Your Kindle Days in a different post, and if you write romance or a romance subgenre and want to participate, you can find the list here.

If you’re interested in buying a promotion David Gaughran has a huge list, and some aren’t that much money. You can find the list here.

Written Word Media’s 2025 Trends: Part Two

Posted on February 3, 2025 by Vania Margene Rheault

2,028 words
11 minutes read time

If you’re just finding the blog and/or missed the first five trends I wrote about that are in Written Word Media’s blog post, you can find that post here: Written Word Media’s 2025 Publishing Trends: Part One. And if you want to read Written Word Media’s blog post yourself, you can find it here: https://www.writtenwordmedia.com/the-top-10-publishing-trends-for-2025/

Let’s jump right in to the trends.

Trend number six: Trad and Indie Converge in Due Course
We already see this happening in different ways, so I would imagine this will keep going. Publishers snapping up indies who are doing well to exploit the audiences they’ve already built, trad authors publishing titles on the side themselves, the Big Five using print on demand technology. Publishing is getting mixed up more than it ever has been, and that won’t stop as authors and publishers alike look for the best ways to find an audience, save money on printing and distribution, and keep as many royalties as they can.

I think what this means for indies is that as long as you put out a good book that has a good cover and has been edited, it’s not going to matter if you published the book yourself. The stigma that used to come from self-publishing is gone. Trad authors who publish on the side to either add extra books to their publishing schedule or publish books that their agent didn’t sell, or whatever the reason is, they have a loyal audience who buys all their books and it doesn’t matter if it was trad-pubbed or not. Indies don’t have that convenience of an already-made audience, so that’s one thing we have to take upon ourselves, but everything else is pretty much the same, especially when we read every day about a traditionally published book that needs more editing. If you want to read about traditional publishers using print-on-demand equipment, Jane Friedman wrote a blog post about it and you can read it here: https://janefriedman.com/dont-demonize-print-on-demand/

Trend number seven: AI Tools Become More Mainstream
I think anyone who really believes this isn’t tapped into the way a lot of authors feel. I get that being on Threads and seeing the hate AI evokes isn’t an accurate sampling of authors everywhere, but just knowing that there is a portion of authors out there who won’t use AI no matter what makes this prediction shaky at best.

As I discussed in my blog post about KC Crowne, I do understand that Al can be used for different things. WWM’s article also talked about non-fiction uses, such as “social media posting, to advertising, email, sales fulfillment, or tax management” and I think if authors start embracing Al in bigger numbers, that will be all they’ll use it for, because, here’s the thing. Writers actually like to write. We want to plot our stories, we want to come up with backstories, we want to delve into our characters’ feelings and emotions so we can evoke those feelings and emotions in our readers. If we turn to Al for any part of that creative process, why are we writing then? Like with KC wanting to relate to her readers, how can she do that when she won’t take the time to get to know her own characters and write her own work?

People who predict the controversy of using AI will go away don’t have their fingers on the pulse of what a lot of authors feel. We also want people to get paid for their work, which is why I would never ask Al to create a picture for me. Almost every single thing you want can be found on a stock photo site, and if you can’t find it there, hire an artist, and maybe she’ll be able to pay her internet bill with the fee you’re paying her.

Readers may not care if you use AI to write, or to make your books’ covers, or to make Facebook ads as long as their enjoyment of a book they read isn’t impacted. Which means that whether you use AI or not, your main goal when writing and packaging your book should be to deliver a good product that will keep readers coming back for more.

Trend number eight: AI Unlocks Licensing and IP Innovation
I think this trend will only work for the authors who can pay to do it correctly. A long time ago on Twitter I saw someone who said she was using AI to translate her English language books to German and then she was publishing them. She wasn’t using a German-speaking real live human to double-check Al’s work, and I think that is a big mistake. Al doesn’t understand nuance and context, and there’s a reason why the phrase “lost in translation” exists. But, paying a proofreader, any kind, costs money, and using AI is supposed to help us get around that, right? So yeah, she might have had more IP in her hands, but God only knows what she was selling her German readers. Maybe it isn’t that bad, but who’s going to know unless she starts getting bad reviews? By then, it’s too late.

AI narration is getting better and better every day, but I haven’t heard anything recently about the quality of KDP’s audiobook program. It made waves when it first came out, many authors cursing it to the depths of hell, others embracing it as an affordable way to finally have their books in audio format. When I found out that duo narration, preferred when writing dual POVs, wasn’t available, I lost interest in it anyway. I’ve always figured audiobooks will be out of my reach as I can’t afford production, and I kind of left it there. Considering a determined reader can figure out how to have a book read to them on their device, it may not matter much. If AI narration is getting better, so is text-to-voice and the experience for a reader that’s not too picky will be just fine.

I think the bottom line on AI and IP is that yeah, Al can help you put together translations and audio books and art for special editions, but it’s up to you to make sure the quality is there (no one wants to see a model who has six fingers on each hand and has three legs). Al can make mistakes, (just look at Grammarly and how often they recommend commas you don’t need) and going without a human to check and make sure what he’s doing is okay is a risk I wouldn’t want to take with my audience. Listen, I’ve edited for authors who have trusted Grammarly, and it’s harder to edit a manuscript like that than if they would have just handed me a rough draft. Grammarly and other editing software is not perfect so always use with caution.

You might end up with a lot of IP if you use AI to get ahead, but if it’s trash, it’s not worth much.

Trend number nine: Audiobook Accessibility Expands in 2025
We already talked about this a bit, but it will be up to authors who want to use AI narration and readers who want to listen to it. When it comes to AI, it isn’t just about availability and quality, it’s also about what you feel is best for you, your book business, and audience. Not everyone wants to support AI. Maybe we want to support true voice actors who depend on their jobs to make a living. Maybe readers would also like to support humans. Once you put out enough audio books, you’ll find an audience who will support either (or maybe even both). Maybe you’ll find a system where you hire narrators for full-length books but use AI for novellas, or maybe you write only shorts and AI is good enough for your needs. As access expands, it doesn’t mean authors will use it. And if authors us it, it doesn’t mean readers want to listen to it. So while this trend is true, it will expand, because why wouldn’t it, authors can choose not to create with it and readers can choose not to consume it.

Trend number ten: POD Goes Mainstream
We talked a little bit about this already, and it didn’t even occur to me that I’ve purchased a book from a trad author and her paperback book came printed by KDP (there was the time, date, and location stamp in the back). I was wondering what the heck and if she’d been dropped by her publisher and had gotten her rights back. It makes sense for publishers to use POD as it takes up less space than keeping stock and they don’t have to worry about titles going out of print. But as Drew Broussard in Jane’s blog post I linked to above says, there’s just a little lesser quality with a POD print than a book that came from a print run. You’re not going to get the embossed letters or fancy textures, you even run the risk of getting the wrong book between the covers, so I’m guessing that publishers will decide which title will get the POD treatment based on how big the audience still is and how old the book is.

This also could be why it takes so dang long to get author copies. Obviously the more authors who depend on POD the busier the equipment is, and that means planning ahead months if you need to order author copies. Especially since the more authors who use the equipment the more taxed they are and you don’t know if your books will come in good condition and you need to put in a replacement order.

Everyone says don’t write to trends, write the book you want to write because trends change too quickly to keep up. That’s not true, and Billionaire romance is proof of that. Everyone said that was a trend, that “mommy porn” was a passing phase, but it’s going on fifteen years since EL James published her Fifty Shades of Grey trilogy and Billionaire romance is still one of the top selling romance subgenres, though lately Mafia is giving it a run for its money. Trends take a long time to actually lose favor with readers, even if it feels like it happens overnight. These trends WWM talked about won’t fade because that’s just the direction publishing is going right now. AI won’t go away because too many people find value in using it, even if practices like using it to write or narrate books some find too abhorrent to do.

2025 will be like all the others, authors writing good books and trying to get them seen to build an audience of their 1000 true fans. Sometimes I think the publishing industry is glutted with too many books, but then I remember that readers can read a book a day and demand probably matches supply, even if we look at the thousands of books published every month and it doesn’t feel like it. Personally, I don’t think ramping your publishing schedule will help any. If someone doesn’t know you’ve written a book, they wont know you’ve written two. Being that the top marketing advice right now is to write the next book, advice I have passed along and believe in, I think we should still be writing with intent, trying to level up our craft each time we write, always trying to write a book better than our last.

The fact is, it’s difficult finding an audience, but the trick now is to not give up. Do what you have to do to stay interested and engaged and not lose heart. I’ve started to enjoy working on LOSS AND DAMAGES again, and I get excited talking about the next book I’m going to write. I like thinking about the future and the books I want to write, having material planned for well into 2027. I don’t know what life has in store for me, but I’m pretty sure writing is more than a passing trend.

Take care of yourselves this year, and in the meantime, I’ll you next week!

Five Reasons Why You Should Proof your Proofs!

Posted on January 30, 2025 by Vania Margene Rheault

1,080 words
6 minutes read time

picture of four book covers. they have the not for resale stripe in the middle. a rocky point wedding series — I still love the way those covers turned out!

Back in the day, I used to be excited to order my proof from KDP. It was fun to see my book look like a book, and I’d take pictures of it, proud I was a published author. That was when we published through CreateSpace and they didn’t have that ugly stripe in the middle. When Amazon merged CreateSpace and the ebook part of KDP, I didn’t mind. I liked having my book versions together on one dashboard, and when they added the NOT FOR RESALE stripe, I was okay with it. A lot of physical ARCs have some kind of warning that it’s not the finished product, and these are no different.

But, there is also other value in ordering a proof (if you can) and as the years went on, I started going over my proofs. Now I’m always shocked to learn not everyone proofs their proofs, and they are missing out on a great opportunity.

A last editing sweep, of course.
Editors and other authors say to change your font in your Word document to make typos stand out or use the read aloud feature (listening to the voice read a word that’s not spelled correctly is funny), and those are both great ways to find typos that would normally slip by. But, also reading your proof is a good way to see run-on sentences, punctuation errors like broken ellipses, spelling mistakes, and more. One of the things I have noticed is that reading your proof can actually help you see where scenes could be plumped up or if it drags. Reading your book, flipping the pages, and seeing the words on a printed page allows you to feel how your book moves, and when I was proofing my King’s Crossing series, I made a lot of scene changes right at the last minute. There’s something real about holding your book in your hands and reading it, and if you don’t proof your proof, you’re missing out on that experience.

Check your formatting.
Sometimes things look okay on your screen but not in print. When I was proofing books 4-6 of my King’s Crossing novels, there are a lot of journal entries. Max left Gage his journal that described a lot of what happened in books 1-3 and played a huge part in Gage figuring out Zarah’s past. But I wanted to format those journal entries in a way that didn’t distract the reader from the story. I finally ended up just using italics, though I tried other things like setting them in in a block quotation or an alignment block. Then, once I decided on how I wanted them formatted, I had to go through all the books and make sure I changed them all and didn’t miss any for consistency. Sometimes you’ll end up with just a word or two on a separate page that you need to fix, sometimes the pictures in your back matter need to be adjusted. You won’t know those things if you don’t proof your proof.

Check the cover.
Print on demand isn’t always accurate, and KDP is notorious for printing dark. Sometimes you might decide to go with a matte cover instead of glossy. You are never going to get the colors you see on the screen, so it’s best to order a poof copy and make sure the colors are how you want them, that your spine looks good, and the back over looks professional. A lot of times I don’t get the gradients lined up to the spine just right and I have to move it over. You won’t be able to tell that looking at a PDF of your cover. One of the last-second catches I saw when I was proofing my Rocky Point Wedding series was that I still had A Rocky Point Wedding Book One on book four. KDP might have caught it when I published, but it was better that I saw it and fixed it myself.

Look for lines and scenes that you can use in graphics and reels.
This will probably be one of the last times you read your book, and you can use this read-through to highlight hooky lines, dialogue, and scenes you can use in social media graphics and TikTok videos. One of the most time-consuming things is to page through your book, looking for lines you can use, and if you do this during your last edit, you’re saving yourself time in the long run. I wish I would have thought of this a long time ago, but social media isn’t my strong suit. You can be sure that I’ll be doing it from now on.

Peace of mind.
I see so many people who want their books in bookstores and libraries, yet they never order a proof to see exactly what their readers are getting when they pay 10-20 dollars to buy a paperback. I want to see exactly what my readers are going to get. I want the cover to look good, I want my formatting to look like a traditionally published book. I want to be able to catch all the typos I can (humanly) catch. I know that cost can be a barrier for some, the cost of the book and shipping might be too much after spending on editing and cover design, but as long as you are able, I would always recommend proofing your proof.

You probably don’t want to know how many proofs I ordered of my King’s Crossing series. That series is over four years in the making, and I changed the covers, too. I spent a lot on books I ended up throwing away, not needing them after fixing what I needed to fix. I throw away a lot of proofs, actually, because I don’t need them anymore. I only have room for so many, and prefer to keep a few author copies on hand instead. If you have the space, you might keep them for nostalgic purposes, but I don’t have much room, and I don’t see the sense in keeping them. The finished product is enough for me.

Ordering a proof is exciting, but it’s also a chance for one last read, no matter how sick you are of the story by now. Enjoy the last time you’ll read it, and quietly say goodbye to characters that you worked so hard on.

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Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Tag Archives: book marketing

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Monday Miracles (Author Update)

Thursday Thoughts: KU and Wide Audiences are different

Four Things I Learned Editing My King’s Crossing and Rocky Point Wedding Series

Thursday Thoughts: The world is a large place

Written Word Media’s 2025 Trends: Part Two

Five Reasons Why You Should Proof your Proofs!

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