My 2025 Word of the Year

Posted on December 16, 2024 by Vania Margene Rheault

Pantone, a company that “provides a universal language of color for many industries” announced it’s color for 2025 . . . Mocha Mousse. Apparently, it’s the first time in 25 years that they chose a shade of brown.

taken from https://news.artnet.com/art-world/pantone-2025-color-of-the-year-mocha-mousse-2582184

It’s a thing, I suppose, to choose a theme, a color, a resolution, (I almost typed revolution, and maybe with the current political environment in the States, it’s that, too) to express what we plan to do, to describe the vibe we want to put forth into the coming year.

For years I never bothered because I knew every year was going to be the same as before. It’s really depressing and soul-sucking to have a health issue that doesn’t seem treatable, much less curable, and I treated each year as the same. This post isn’t about what I’ve suffered with (I’ve made you suffer with me on this blog, and I know we are both tired of that) but I can’t deny that now that I know what’s wrong and that there aren’t more serious matters to contend with (no colon or ovarian cancer, yay!) I can’t help but think of the next year in a different light.

A romance author I know went though breast cancer treatment this year, and she said she wouldn’t be able to approach writing her books in the same way. That made a lot of sense because when you go through trauma like that and can come out the other side, maybe not whole, but in pieces that can be glued together, you can’t help but be a different person.

You all know I’ve been at this for a long time, (no, this isn’t a woe-as-me post . . . I’ve had almost a million page reads in KU this year alone, so I definitely know that I’m luckier than a lot of authors) and if you do something long enough, maybe you don’t lose your joy, but you know. It stops being exciting, it stops being . . . I don’t want to say fun because I still do, have fun writing, that is. But no matter how much you enjoy something, if you feel you have to do it, it becomes monotonous, even if only slightly.

So my word of 2025 isn’t a word, but a phrase. “Be still and know.”

What’s funny is my sister, daughter, and I were shopping downtown Fargo, ND, and there are all these trendy little shops. We went into one and this saying was on journals and mugs and pens and paperweights. I liked it, the peace of it, and I asked my sister where it came from. She looked it up on her phone, and it’s actually a Bible verse: “Be still, and know that I am God” Psalm 46 verse 10.

I’m not religious. My parents sent me to a private Baptist school from Kindergarten through fourth grade, then they sent me to public school in fifth on, though I did attend Sunday church services until I moved to go to college. That kind of ruined organized religion for me because even though I was young, I saw how hypocritical people were. There may be exceptions, but I grew up learning religious people aren’t nice. And I do see that, as an adult, people using their religion to feel better than other people, or as an excuse to do nasty things that Jesus definitely wouldn’t have done while He was here.

For a while, that tainted the saying for me, but like any religious person, I can twist it to what I want it to mean for myself. Just kidding, kind of. I still like the peace of it, the quietness of the meaning.

The last few years I’ve done nothing but move forward, and I have accomplished a lot in that time. I still would like to do a few things in 2025, and I let you know what those were in a previous blog post. But I’m going to look at things differently, slow down, enjoy the silence, and work on my books in a way that I want and find that joy again.

I want to finally stand still and appreciate how far I’ve come and all that I’ve accomplished. I want to rest and breathe and do other things that aren’t book-related. Moving forward is great when you have goals and plans and somewhere to go, but maybe I’m done moving forward. Maybe I’ve reached my destination, and you know, that wouldn’t be a bad thing. I actually rather like the thought of it. We liken being authors and publishing to running marathons but even runners finish their races, and if they truly can’t, they get picked up wherever they happen to be on the course. I don’t need a ride, but maybe I finished, and now I can eat my banana and power bar, drink my bottle of water, take a hot shower, and do something else. A runner never stops running (okay, I did but I still go for walks), and I won’t stop writing, but maybe I don’t need to train to run any more races. Writing can go back to being fun, and now that I’m feeling better, I’m interested to see how that incorporates into the next projects I’m going to work on.

I suggest if you want to move forward, have goals to work toward. Know what your finish line is. After all, what is the saying? A goal without a plan is only a wish.

But wishes are nice too. Especially if they come in the form of chocolate cake that has mocha mousse frosting on top.

Your Best Marketing Strategy–TL;DR (Write more books!)

Posted on December 9, 2024 by Vania Margene Rheault

TEAL GREEN BACKGROUND STACK OF OLD BOOKS. TEXT SAYS. TL;DR: WRITE MORE BOOKS

We talk about marketing a lot, such as buying promos, setting up a newsletter, networking with authors in your genre to do newsletter swaps, learning an ad platform. Depending on the status of your mental health and how thin your wallet is, you should probably be doing all those things. As Meta buys everything and then enforces guidelines, (no more steamy snippets on Instagram, y’all) it’s getting more and more difficult to use free resources.

Social media could be useful, or has been, but as these company shy away from content they consider porn, or pörn, you run the risk of getting your account suspended, shadow-banned, or simply the algorithms just won’t show your stuff to anyone. TikTok is the worst in its guidelines they arbitrarily enforce, and I can’t remember the last time I even bothered to post a video. With the announcement of the new Instagram guidelines pertaining to sexual content, lots of romance authors are scrambling. Social media isn’t dependable, and hopping from platform to platform won’t do anything, and here’s why. Author problems are not reader problems. Instagram’s policies really don’t affect readers. We get caught up in the author world and forget that readers aren’t always where we are. Yeah, you might be posting hoping to catch the eye of a bookstagrammer, and if that’s part of your marketing strategy, then you’ll be dealing with the change, but for the most part, you can find readers other places.

The one best marketing thing you can do though–we hear it a lot and also ignore it–is to write the next book. There are caveats to that, and I think that’s why it gets pushed aside. If no one is reading what you’ve got, then why keep going, right? I agree to a point, and that’s when you have to make a decision. Learn how to market in other ways or accept that no one is going to read you. BUT, here’s the thing we don’t talk about. If a reader finds you an likes you, having a backlist is the best way to keep them with you.

Here are the reasons why I think it’s always important to be working on your next book despite what’s happening on social media… and your sales dashboard.

Publishing regularly keeps you relevant. There’s not a lot we can agree on when it comes to Amazon besides how frustrating it is to work with them, and this: Amazon gives you a 30-, 60-, and 90-day new release cliff. This is where they push your book, giving you a little bump that you’re supposed to run with. Once the first 90 days pass, you’re on your own, and authors frequently find out that being on your own is not a good thing. Ask any author who is pleasantly surprised by their positive ranking only to watch their rank sink. It’s why indies try to publish four times a year–they don’t want to fall off the cliff. You may not be able to publish four times a year, not unless you save up and slowly release, but the more you publish the more relevant you are to Amazon and to readers who will know you’re in it for the long haul.

You get better with every book. Writers need to write to get better. Each new book gives you the opportunity to try new things and level up your craft. Like I mentioned before in previous blogs, I plotted out A Heartache for Christmas years ago, but I couldn’t write it because I wasn’t good enough to execute the plot twist. After I wrote ten other books, I tackled the plot and the mystery with ease. Maybe the mystery isn’t a shocker, but it was more than what I was able to do when I was plotting the book in the first place.

Another great reason along these lines is you get faster with every book. All these social media posts that say books that are written in two months (or whatever) are trash are written by people who are jealous an author doesn’t need long to write something good. The more you write the faster you get and the less you need to spend on editing. You can’t get good at anything unless you practice.

More promotional opportunities. Events like Stuff Your Ereader Day and newsletter swaps are becoming more prevalent as social media becomes more unstable and more undependable. It really helps when you have more product to be able to rotate in these promos. Even when I buy a Freebooksy, I don’t always promote the same book, and you can find different readers by advertising different books because they’ll be written around different tropes/plots/characters. On the same token, you’ll have more books to put on sale. Even if you’re in KU, being able to put your books on sale is a great way to find new readers. Right now I have three of my King’s Crossing series on sale: Book one is .99, the second is 1.99, and the third is 2.99 to encourage readers to buy and try. I’ve sold 24 of book one since its release, and I don’t think I would have sold them unless they were on sale. Book one could potentially lead a reader to buy the other five, so never discount the power of putting a book on sale. Elana Johnson is a master of putting her books on sale. She talks about rapid releasing and book prices in her talk at the 20booksto50k conference a couple years ago. It can be intimidating to listen to her, but she’s motivating too. You can listen to her here:

You’ll have more to offer your readers. Readers want more from you, and while that can be scary, it can be motivating, too. You’ll have more to talk about in your newsletter (and on social media) more excerpts to share, more covers to reveal. If readers know you’re going to stick around, it makes it more likely they’ll stick around to see what you’ll be up to next.

You may motivate someone else. I’ve heard from a few people they have admired how many books I’ve been able to write in such a short amount of time. I was writing to hide how I felt, sure, but I also could have used my health as an excuse to wallow (no judgment to those who have health issues and can’t write as much as they’d like. I was fortunate. I was able to write, so I did). The fact is, I enjoy writing and it’s never a hardship to give up a few hours every day to get some words in. I hope that as a whole, my career has motivated a few people. I’ve gotten compliments on this blog, too, how I manage to stay consistent and try to help people with the topics I write about. I’ve said I really only can do that by being active in the writing community, trying new things (like my Goodreads giveaway), and be willing to spend a little money (like on ads) so I can write about my experiences. Writing and publishing your own books is difficult, and to keep doing it year after year is admirable. Willing to write about your failures is also admirable and can be a learning experience so others don’t have to go through it.

Keep a book on reserve. One thing you could do with an “extra” book is keep one on your computer and publish it at a time when things are rough and you can’t get the words down. Most authors I know wouldn’t do this because they write slowly and every book they finish they want to publish and put out into the world. But I do know one or two people who hang on to books for this very reason. They don’t know if they’re going to get sick, they don’t know if having a baby will slow them down. Life is full of uncertainties, and if you’re making any kind of money you can’t lose, having a book on reserve could be the difference between keeping your royalties up, or losing what momentum you’ve managed to create for yourself.

Use a book as a reader magnet. I’ve given away My Biggest Mistake over a thousand times since I put it up for free as a newsletter freebie in January of 2022. The downloads have slowed down a bit because I used to run an ad to my Bookfunnel link, but I don’t do that anymore. It got to be too expensive, and now I just give it away for free, casual like, and hope people will sign up for my blog instead. MailerLite did me dirty, and that’s okay. I like blogging and I’m still reaching readers, and I don’t mind giving away a taste of what readers will get if they buy one of my books.

If you’re going to be in this for a while, there’s no downside to writing the next book. It’s kind of like that running saying that I used to hear all the time back when I was running: You regret 100% of the runs you never take. Maybe it would help if you had a plan for the book before you start or while you’re writing it. Like, this will be my reader magnet, because I want to spend the second half the new year nurturing my list, or, this will be on standby because last year I was sick a lot and having something already written would easy some of the pressure. (Kinda like making saving your sick time for when you really are sick.) Maybe just working toward finishing a series is enough motivation to keep you going. At any rate, marketing can be time-consuming, creating graphics and looking for snippets, but none of that really means anything at the end of the day. A healthy backlist will look more impressive, and the more product you have the more product you can sell.

What are you goals for 2025? How many books do you want to write? How many do you know your capable of doing? I wish you the best of luck when writing!

Writing Billionaire Romance Novels (in these trying times)

Posted on November 25, 2024 by Vania Margene Rheault

So someone on Threads said something interesting the other day. She said since the election and its outcome, she’s questioning even writing Billionaire romances anymore. She said the whole concept is not what it used to be, and I wondered about that.

There’s no mistake that billionaires don’t have a positive reputation, and maybe they never did. Elon Musk is kind of a slime (just my personal opinion–like him if you want), interfering with the election and caring more about space than helping people here on earth. Jeff Bezos is similar, I suppose, not letting the Washington Post endorse a presidential candidate and having his own odd fascination with reaching for the stars. I don’t know much about billionaires or their lifestyles, far from it, and when I write my own Billionaire romances, a lot of Googling is involved.

I can understand the idea. You don’t get to be a billionaire without stepping on a lot of toes, to put it mildly, and being willing to do that, some might consider you an asshole, cutthroat, unfeeling and uncaring. Female billionaires like Bezos’s ex-wife, MacKenzie Scott, who has been giving a lot of her divorce settlement money to charity, Ruth Gottesman who gave $1 billion to the Albert Einstein College of Medicine, ensuring free tuition for all future students, even Taylor Swift who donates heavily, have more positive reputations than any of their male counterparts.

That’s not to say that billionaires are… bad. I guess I could consider hoarding money bad, but I also admire the tenacity and intelligence of the people who are capable of earning that money on their own in the first place. Billionaires like Mark Zuckerburg and Bill Gates earned their money, even if it was through a lot of luck (hitting the market at the right time with their products). I wouldn’t know where to begin to build a social media/technological empire.

I think the point though, or at least, assuming without talking to her about it further, is the fact that no one needs that much money, no matter how much they give away. We all say tax the rich, and we should, but we also forget that where that money is supposed to go doesn’t always get there. You’ll find crooked, greedy politicians at every level of the government (and one will be our president), and just because the billionaires are taxed doesn’t mean us poor people will see a dime.

So what does this mean for Billionaire romance novels? I think it’s fair to say that readers will still read to escape… not everyone wants to read a novel that echoes real life. Sometimes someone wants to be trapped on Mars or get seduced by a handsome stranger in a rundown bar. There’s a certain fairytale feeling about Billionaire romance, a dreamlike quality readers like to get swept up in, especially, if, like myself, they’re so far removed from that kind of life there’s no possibility of even meeting a billionaire, much less one falling in love with them.

I understand the conundrum. The pull of having that much money but the repulsion of it too, how it makes people behave. As a Billionaire romance author, you can tackle that idea that a billionaire character doesn’t have to be bad. That being rich hasn’t turned him into an entitled asshole. Your conflict can come from other things, like Sam, in my novel Rescue Me. He’s a billionaire (on and off, he admits because he does give to charity), but he’s kind and worn out. His wife passed away from breast cancer, and he’s mourning her. His and Lily’s story doesn’t have much to do with money. She doesn’t fall in love with him because he’s rich, and he doesn’t not fall in love with her because she’s not. They’re just two people who are trying to live with their pain in the only way they know how.

There’s a danger in making your billionaire characters too soft, as another person on Threads noticed. She said she also writes kind billionaires, but she thinks thats why her books have never taken off. They aren’t alphaholes. I commiserated. My male characters won’t be mean to their love interests. I write instalove and I find it incredibly difficult to force my MMCs to mistreat the women they love. Sometimes they do because they simply don’t want to fall in love and they’re lashing out, but the kind of violence needed to write dark romance or some mafia, I’ll never be able to write.

That’s part of my point though. Just because you’re writing Billionaire, or any character that has more than a little money, you don’t have to make them mean and entitled. You don’t have to make them behave like children, stomping their feet and yelling at everyone. They can act grownup and go after what they want without hurting people. Does that sell books? (So far my answer is no. At least, I doubt I’ll ever find Haunting Adeline fame.) My characters hurt each other, don’t get me wrong, but they aren’t mean to each other just to be mean.

Readers want conflict and they want stakes, and they want men who will fall on their knees in front of their women begging them not to leave when they fuck up. That doesn’t have anything do with money, and maybe that’s where I’m going wrong.

A while back I posted a blurb in a Facebook group looking for help, and one person said just because my characters have money doesn’t make the book fall into the Billionaire category. She said this to me years ago, but it’s stuck with me, mainly because what she said is true. In a “real” Billionaire novel, characters’ problems come from having money. Like the two most famous Billionaires, Christian Grey (EL James) and Gideon Cross (Sylvia Day), you can blame most of their issues on the fact that they have money. People are always going after them out of jealousy. They have heavy backstories too, like Christian’s mother’s death and Gideon’s history with rape, and mixing their money and enemies with their backstories makes for some pretty anguishing novels. I use my characters’ money to help them get out of situations but their situations don’t always come from having money. The series I’m releasing now is probably the closest I’ve come to that. Zane’s and Zarah’s problems come from their father’s legacy–a multi-billion dollar company and more enemies than they can count. They don’t have backstories, all their problems are in their present, a first for me, because half the fun of writing is giving my characters a painful character arch they have to overcome to find happiness.

I doubt I’d sell more books not labeling them Billionaire. Just because their problems aren’t caused by money doesn’t mean that their money doesn’t influence how they live. I already put them in the contemporary romance categories anyway, so not much would change.

I’m not going to stop writing Billionaire romance, even though sales have slowed and I’m struggling like other authors. I’m ahead of where I was three years ago and I’m sure my pivot to first person present Billionaire is to thank. Not to mention, I just enjoy writing it, so why stop? Although, ironically enough, a lot of my royalties have come from my Rockstar trilogy I published in August last year. Maybe that’s a fluke or maybe Rockstars are where it’s at. Really hard to say, but unfortunately, I can only write what falls into my lap and I don’t have another rockstar plot in me at the moment. I do have three completed Billionaire novels waiting for my attention, one standalone plotted out (that I really should write before I forget it all), and two that I need to write that will complete an already-started series. That will keep me busy for quite a long time, unless all of a sudden I decide to pivot again, though with so much planned out, I’m not sure why I would.

I think the bottom line for me is that I’m going to keep writing Billionaire because I like to. Because whether my books are selling or not, my characters are kind and use their money for good. I don’t think as Billionaire authors we’re required to do anything different. Asshole billionaires sell books, and I wouldn’t begrudge any author if they didn’t want to change their ways. Nor should they have to just because of what’s going on in the world today. The fact is, there will always be billionaires, and there will always be billionaires who are fucking assholes, just like they will always be fucking assholes who are poor.

I’ll leave you with Zane’s thoughts in the third book of my King’s Crossing series, Cruel Dreams:

Pretending as if nothing is out of the ordinary, we mingle with the other guests. I see what Stella saw when she first started hanging out with Zarah and me. Jewels, gowns, expensive bags. So much waste trying to outdo each other and pretending to be better than everyone else. Talking tee times and country clubs, mergers and acquisitions. The meaningless words flow over me like a cold shower.

It’s a wonder Stella loves me at all.

Have a good week, everyone! Until next time!

Past Decisions and Their Consequences

Posted on November 18, 2024 by Vania Margene Rheault

Too tired to look for a stock image. Imagine something pretty here.

Everything we do results in some kind of consequence, some kind of reward, whether we know it or not. Whether we want to admit it or not.

Last week was another crazy day on social media when I saw someone encouraging people to use KDP’s POD, but mark up their paperback prices on Amazon to $200.00 so they could sell off their website instead. This is such a bad take for so many reasons, and when I replied saying that at least IngramSpark was a better option because you can print without distributing, she went off on me saying IS wasn’t viable for everyone and that I was toxic and privileged for even suggesting it. That really hurt and I dropped out of our conversation because I’m not going to let people assume how I live. It’s not toxic to suggest a better way of doing things, it’s not privilege to suggest a platform many authors have access to. She wanted to be right, and there were plenty of people who agreed with her. That’s fine. Look like an idiot selling your paperback for $200.00. Doesn’t bother me at all.

The main issue is that IngramSpark costs money. If you live in the US, you know how expensive ISBNs are. Part of her privilege insult was because she assumed I buy my ISBNs and that I was telling people they should do the same by suggesting they use IS. She doesn’t know that yeah, I did buy a pack of 100 (costs $575 which was almost as much as my rent) but I charged them on a credit card and it took me several years to pay them off. My ex-fiancé said he would buy them for me, but you know how that turned out and I ended up paying off a massive credit card bill that he said he would take care of. Anyway, the outcome of that story is that yeah, I did buy own ISBNs, and it’s none of her business it took me years to pay them off.

Very rarely on this blog do I suggest you spend money on your book business, but on the flip side, I’m very clear that I believe you can’t start a business properly without spending some cash. If you want to sell YOUR book off YOUR website because you’re running a business YOU own, why would you want to use an ISBN that didn’t belong to you? That’s MY main reason for buying ISBNs. They belong to me, I’m registered as the publisher, and if Amazon is ever a dick and closes my account, my books are safe. For all the hating on Amazon over on the sewing platform, they’re quick enough to take what Amazon gives them.

Anyway, so when you use free ISBNs you’re taking a risk Amazon will treat you well and if you take free ISBNs from anywhere else, you’re accepting any eventual consequences.

This isn’t a post just about ISBNs. You take risks making your own covers, especially if you don’t have the skill to create a cover that will tell readers what your genre is and won’t look homemade. Just the other day someone was bemoaning the fact he couldn’t get preorders for his book. I told him to look at his cover and maybe redo it, that it looked homemade. He actually was very nice about it, and maybe he will change it, I have no idea. That kind of consequence you may never see–you could not sell any books and blame it on lack of marketing or algorithms. Unless someone you believe and trust says your cover is garbage and you change it, you could go years without knowing what kind of damage your cover caused. I mean, you know I do my own covers, and back in the day they weren’t great. I still see the free stock photo I used on 1700 Hamilton other places, and I published that book eight years ago now. Canva templates taught me a lot, and I still like how this cover came out, the first for Wherever He Goes, even though I changed it to something sexier later that’s still the cover on the book now.

Not listening to your editor and having a book bomb after the fact can have dire consequences–a reader won’t give you another chance if they spent money on a book that had plot holes and grammatical errors every two sentences. And, you know, poor reviews last forever. I’ve been editing my own books for a while, and I know the risks, may have even suffered from some of them. God only knows who’s read my books and said they’d never read me again. I also know the risks of trusting people, and well, tired of that, so you have to choose the lesser of the two evils.

My biggest regret so far was not starting a newsletter sooner, and I wonder how far I’d be now if I had given as much attention to a newsletter as I have to this blog. Maybe because of the change in direction I decided on in 2020, it wouldn’t have mattered, or those people who signed up wouldn’t have cared either way.

After unpublishing some hardbacks and Large Print, I thought about unpublishing a couple of my first books, just because they aren’t the quality of the others, nor are they in the genre I decided to write in. Some say romance is romance, but my romantic speculative fiction could probably go, also my erotica that I decided I couldn’t write because there was just too much sex. (If you have to remind yourself to put in the sex scenes, erotica probably isn’t for you.) When you say you want to write and publish whatever, those consequences can catch up with you. Difficult to make a brand out of “whatever” and you may look back in five years at all the word salad you hoped people would buy.

The one thing all these have in common is that no one can tell you these things. I mean, yeah, the advice is out there, cover to market, hire an editor, start a newsletter, buy your ISBNs if you can. All that’s out there but it’s funny because we’ve turned being indie into defying the rules and maybe some rules are meant to be broken, but this is a business and whether we like it or not, there are best practices.

I almost didn’t write this blog post because I realize the subject is boring and repetitive, even if I’ve made similar mistakes. The bad advice out there can really take me aback, and that woman who had supporters telling people to price up their book left me speechless. What would readers think stumbling upon a book that cost $200.00? How is that author going to tell those readers she preferred to sell off her website? It all seemed so bizarre to me, yet people agreed, said they were going to try it. I don’t know, it just seems like one of those things that you could look back on later and say, “What was I thinking?” Of course, you can do that for just about anything, the cover that wasn’t right, blowing off your editor, not listening to someone who knew what they were talking about because you were determined to fail on your own. That’s how people learn, and I’ve had people tell me to hire an editor, but some things are easier said than done.

So this post is 1200 words of drivel (it’s almost Thanksgiving in the US so I’ll refer to it as turkey gravy), but honestly, my brain is fried. I’m halfway through editing my age-gap. I’m really loving the story and it’s fun to see how far my writing as come, but editing is tiring, probably more so than simply writing. I also have to proof my series proofs, and that will take a minute, but I’m hoping that I’ll get everything wrapped up by the end of the year. I want to start working on my first person stuff again, putting into practice the things I finally know that I didn’t before. I’ve come a long way working on my King’s Crossing series. Really, smoothing out over a half a million words taught me a lot, and I know it did because working on my Rocky Point series was really eye-opening. I agree that sometimes you have to fail on your own to learn, but you do have to keep working on your craft and level up on your own if you don’t want to take anyone’s advice.

That’s all I have for this week. I’ll probably post my Billionaire post next week. I think it’s still relevant, and tempers, while they haven’t cooled all the way down, aren’t so hot, at least, and even if it makes some readers crabby, I think it was wise to wait.

After that, well, it’s year-end stuff, and before you know it, it will be January. The world keeps spinning, no matter what kind of rut you’re in. Do your best to keep moving forward, and hopefully you’ll see more rewards than consequences.

Results of My Goodreads Giveaway

Posted on November 4, 2024 by Vania Margene Rheault

1,610 words
9 minutes read time

I don’t mind trying new things, mostly because (for now) I can afford to experiment. I give all my receipts to my tax guy and he works his magic. I don’t know how much I get back, but it helps to know that I’m not taking a complete loss on all the extras I need to buy to keep my business going. (I’m looking at you, WordPress, Canva, Booksprout, and Bookfunnel.)

Anyway, because I saw someone on Threads saying Goodreads giveaways should be free, I bought one out of spite (the entitlement on that site is outrageous). It was good timing, since from what I’ve gathered, they’re used to build buzz for new releases. Cruel Fate had only been out for a week when I bought the giveaway, and I did make sure it was okay to run a giveaway on a book that’s enrolled in Kindle Unlimited. It is, and a Goodreads giveaway is probably the only thing you can do while your book is enrolled.

I hit a snag right away because I didn’t realize I couldn’t host the giveaway under my pen name. The giveaway is connected to the name that you have your Amazon/KDP bank account information under (which makes sense because that’s how they bill you). Then I had to verify my email which was a hassle and I wrote about it in a different blog post. You can read it here: https://vaniamargene.com/2024/09/23/housekeeping-update-and-verifying-your-email-address-on-goodreads/

Besides those two things, set up was pretty easy. I researched a little about it, and Al said to put it on for a month, so that’s what I did (don’t always listen to him, sometimes he lies). Looking through other giveaways, thirty days seemed to be about standard, though there were some that were shorter, probably in an attempt to create urgency which can work depending on who your publisher is and how big of an author you are. I’m still just a baby author as far as I’m concerned and didn’t have many expectations. Thirty days worked for me and I gave away the maximum number of ebooks, which is one hundred. I thought back in the olden days you could mix and match and I was going to give away five signed copies of the paperback as well, but if that was true then, it’s not the case now. I was going to give them away on my Facebook author page or something, but honestly, having one book out of six, that ends on a cliffhanger at that, seems pretty useless, and I’ll buy the other five and bundle them up next spring for a giveaway when the last book is released.

So, all in all, the giveaway went okay. In total, there were 2,240 people who entered.

I can’t say that’s more or fewer than what I was expecting since I’d never done one before. Of course, comparison is the thief of joy, but I did notice some books received fewer entries that had the same timeframe as mine and some books by bigger authors that had five-figure entries. I posted the giveaway where I could, and as often as I thought I could get away with, without irritating people. I posted it on IG a few times (and changed the blog subscribe link in my bio to the giveaway link), I told my newsletter/blog, and put it on my Facebook author page. The only place I didn’t put it was on Threads because I don’t have readers there and I’m not trying to find any. I don’t know if posting on social media helped–I think Goodreads pushes your giveaway somehow because my posts have never solicited that kind of response before, and if they do promote on your behalf, I’m grateful. I just don’t have the social media platform to promote something like this which is why I didn’t have high expectations going in.

You can’t measure this kind of return on investment. Sure, when they entered the giveaway, my book was added to their Want To Read list, but I’m not sure how far that really goes.

Everyone knows that in reality, a reader’s TBR list could wrap around the earth twice, so that’s another reason why I considered the giveaway an experiment. Since the last book doesn’t even release until April, I may not see any ROI for months. I could get a few reviews out of it if people read the copy they won right away, but there’s no telling if the reviews or read-through to the next book that’s available can be attributed to this giveaway.

One thing that took my by surprise was that the one hundred copies that were given away showed up on my KDP dashboard. They showed up as processed orders, and I was very confused. First because had I sold them, I would have gotten the royalties. They didn’t show up as free copies on the new reports dashboard, but they did on the old reporting dashboard (that’s going away November 11th, incidentally).

Don’t mind the blank space–my KENP graph looks a lot better.

I even went so far as to contact KDP chat who said the sales looked fine on her end, but she didn’t tell me the books were connected to the giveaway. It was only one night while I was trying to fall asleep and planning this post and what to say that it hit me. So that was a strange lesson learned, but I’m glad I figured it out because a phantom one hundred copies of my book floating around, or KDP glitching, would have driven me crazy.

So why did I do it? I don’t know. Something to try, I guess. I’m not stupid and I know that had I been more active on Goodreads the giveaway probably could have gone even better. But since becoming an author, I just don’t think being active in a space like that is a good idea. There’s an expectation if someone finds out you’re reading their book and honestly, it’s no one’s business what I’m reading (or not reading) or what I think of it. Part of being an author is the literary citizenship, recommending books you’ve read, discussing a book if you know someone who has read the same one. I get it. But in the land of poor reviews and authors who will retaliate if you don’t like their book, I keep what I do pretty private.

Both of my Goodreads profiles are dumpster fires. It’s on my list to clean them up and have a Goodreads librarian update the covers to almost every single book I ever published because they’ve all changed. Maybe answer some questions so they’ll have recent answers. Update my bios because I think a lot of them still say I have my cats, and Blaze passed away almost a year ago already. (She was our last cat and due to financial reasons we will remain pet-free). Look like I’m at least still alive even if I’m not active. That’s the problem with all these book sites popping up. It’s like you’re tasked to keep a profile up to date when you don’t even want to participate. Fable, StoryGraph, LibraryThing. BookBub. I don’t want to be involved like that. Goodreads I almost have to because I need to move all my books over to my “real” profile whenever I publish because of an issue with the initials on my pen name. I get that, and it is what it is. But beyond that, I don’t want to do their reading challenge, I don’t want to update my status. I don’t think everything I read needs to be shouted from the rooftops because it’s no one’s business what I’m doing.

I got a little off track there just because when we talk about places like Goodreads, it’s natural to start talking about reviews, and I don’t like talking about reviews. I don’t write them anymore because I don’t think I should be criticizing my peers’ work, and I’ll leave it at that.

Will I run another giveaway? I don’t know. If I’m going to pay $99.00, I feel like I could put that money toward a promotion where I can measure the ROI better. On the other hand, I reached readers I haven’t before, and depending on who won a copy, maybe a bookstagrammer or someone on TikTok or an influencer of some kind, someone will read it and fall in love with the series. A lot of this publishing game is luck, and you just never know what can happen which is why I don’t mind trying new things in the first place.

Would I recommend it? Not if you don’t have the money to burn. If you need reliable ROI, I would pay for a promo through Freekbooksy or BargainBooksy or Bookspry or Fussy Librarian, Robin Reads, or Ereader News Today. Those work well, especially if you don’t use them often and their newsletter subscribers are new-to-you readers. But as I said, I think this could have gone better had I been active there, and if you treat Goodreads as its own social media platform and have friends and followers there that you interact with, you could see some positive ROl. We’re all different and we write different books, and what can work for someone won’t do anything for you and vice versa. If you do try it, keep an open mind and remember you may not see any positive movement for months. Hope for the best and at worst, chalk it up as an experience. That’s all you can do.

Until next time!

Author Update and Mixed Bag

Posted on October 14, 2024 by Vania Margene Rheault

tea, candle, cotton branch laying on comforter

text reads author update and mixed bag

I didn’t make any progress on my small town series last week, at least, not on my days off. I was silly and reread a standalone I published a few years ago because someone bought it and I was like, “Wait! What is she reading? What did she pay for?” And I really have to stop doing that every time someone reads something in my backlist (the reason, you’ll recall, I’m editing my small-town series in the first place), especially my 3rd person stuff, because there will always be mistakes to fix. I think that’s just the law of being an indie author. But it was worth it in other ways, as I thanked people in my Acknowledgements who no longer deserve it, and it was a relief to just delete the page entirely. One wrote under a pen name that doesn’t even exist anymore (so I doubt she’d want anyone to look her up anyway) and the other was my ex-fiancé who doesn’t need to be attached to anything I’ve done or do. I don’t need to keep reminders of people who have hurt me, even if back then they were important to me. A long time ago I wrote a blog post about this, and I think my opinions have changed. Then I advocated to leave the pages, since those people were a meaningful part of your life in some way, but now I say, change it if you want. Do whatever you need to do to protect your mental health and move on. You can read it here: https://vaniamargene.com/2018/05/31/acknowledgements-and-dedications/

I was also able to update my Also By page in the back and add all my first person stuff. I’m the same person so I thought, why not. The long list looks nice, anyway, haha. I didn’t do anything else with my back matter, though I could have put in a call to action (CTA) because it didn’t have one. I should have, but I was in a hurry, that side project not intentional, and I was mad at myself for wasting time. Oh well, it doesn’t matter since on the way home from dropping my daughter off at work the other morning I decided to stop with the hard sell.

A few years ago, during COVID, I guess, I listened to an author marketing podcast and one of the pieces of advice was to give them the CTA the second the book was done. I followed that advice and the back matter for Faking Forever‘s ePub looks like this:

The end of the story bleeds right into the call to action, and I don’t like it (anymore). I want a reader to be able to sit back and savor the ending of the story, not have my newsletter subscribe link shoved down their throats. It probably still is good advice, to hit them when they’re feeling good about your story, feeling good about you as an author because you delivered on your promise and didn’t waste their time and money. But I don’t think it hurts to give them room to breathe, either. If they liked your book that much, they’ll find a way to follow you, even if that means simply “flipping” the page to see what’s in your back matter.

Anyway, so editing All of Nothing was a side project I hadn’t counted on, but I’ll try to keep my eyes on my series now and get that done as soon as possible. I have a potential beta reading and formatting project I might be helping with that I really want to do, so that’s an incentive to stay on track.

Sometimes I think when I get sidetracked it has to do with how I’m feeling. I was a little lost last week. Just normal social media experiences that can rub you the wrong way or leave you feeling out of sorts. My friends and I talk about this a little, about the need to find connection, but when you’re online trying to reach out, you get your hand bitten off or snubbed. It’s common, and my experiences weren’t great. So, of course, when you get to feeling down like that, it’s easy to start wondering why you work so hard on your books for no reason, blah, blah, cue the violins, right? My mental health has gotten a lot better since my diagnosis, but there are a few things that can still bring me down. I’m not perfect, but things out of my control shouldn’t have that kind of effect on me and it’s something I’m working on. I can log out of Threads or even Facebook, and my books will always be there. Except Canva. I can never log out of Canva, haha.

Otherwise I don’t have much else. I posted on social media today, for the first time in a while. I think I need to keep this tab open, because the graphics BookBub highlights in their blog post can be a good source of inspiration. I was reading this today: https://insights.bookbub.com/bookstagrams-ebooks/. If you need a free place to make a book mock up, even if you just want your book’s cover on a Kindle, you can look here: https://diybookcovers.com/3Dmockups/#

I posted this pic on Instagram. It’s pretty simple, but I forget it doens’t take long to make something like this and who knows who could see it.

flat lay of wood wht autumn leaves and a blue scarf. cup of cappuccino that has a foam heart
also Cruel Fate's book cover on a kindle device

I was sent a scam email today that said I need to appeal a Facebook ad because I broke copyright. Anything like that makes you want to take action right away, but there are a lot of scammers on Facebook; I get messages on my Facebook author page and my reader page all the time. Here’s what the email looked like:

It wasn’t sent to my Spam Folder, it went to my Inbox, which gave me pause. But I didn’t click on the link, thank goodness. I checked all my ads first because I know enough if Facebook thinks you’re violating copyright, they’ll take your ads down and maybe even suspend your ad account. I checked my ads, and they were all running fine, so I reported the ad as phishing and sent it to Spam. The things you have to be aware of as an indie is getting out of control, but I was proud of myself that I didn’t overreact and click the link, which gives them access to your ads dashboard (and my ads dashboard is connected to a bank account I assigned for my marketing budget. Needless to say, that’s money I don’t want to lose). So if anything seems suspicious or fraudulent, take a deep breath before freaking out and check things out first.

I don’t think I’ve mentioned it in a while, but if you’re looking for a good book marketing resource, Nicholas Erik has a wonderful book on it. I bought his second edition and was sad when he unpublished it because I recommended it to everyone. But, he revised it and released the new version. I bought it on his website but it’s also available on Amazon. This isn’t an affiliate link, I just like to recommend his book because it really helped me see book marketing clearly. If you’re interested, look here: https://nicholaserik.com/books/marketing/ Also sign up for his newsletter. He gives a lot of good advice in there, too.

photo of book cover. the title is the ultimate guide to book marketing by nicholas erik — Image borrowed from his website.

I had to pause a couple of my Amazon ads because even though I knew I was paying for exposure, it was getting to be too much. I’d already spent $29.00 by the 13th of this month, and my sales and preorders definitely weren’t reflecting that. I knew the clicks would start adding up, but I didn’t pause all of them because I know exposure is only the first step in selling books. I boosted a post on Instagram that I made about my Goodreads giveaway, and that was a little over 1200 entries the last time I checked. It will be interesting to see if anyone who wins the first one will buy/borrow the others, but like any promo, it could be months or even years until I find out, if I ever do.

That’s about all I have this week. I won’t be getting distracted by anymore side projects, though I have plenty of books I could read through on a whim. I need to get this series done because I have plans for it around the holiday season.

If there’s one thing I can say about the last four years or so, it’s that I’m glad life didn’t get me down to the point I stopped writing. When I bought those dryer sheets and my life turned upside down, I could have easily given up. I’ve accomplished a lot in the four years I’ve been writing (launched a whole new pen name and will have seventeen titles released by the time all the books in my King’s Crossing series launch), and if you’ve written despite the odds and against life’s challenges, I’m proud of you. I can look back on a long list of books, whether they need a bit of a polish or not, and be proud of myself.

Take care this week. I’m taking Friday off and we’re going to the state park to look at the leaves, then we’re trying a new bar and grill that opened in the town next door. It will be a fun day, and hopefully I’ll be celebrating being that much closer to done on my series.

Until next time!

Housekeeping Update and Verifying Your Email Address on Goodreads

Posted on September 23, 2024 by Vania Margene Rheault

pumpkins, sliced blood oranges, and stick of cinnamon on flat wood. text says Housekeeping Update and Verifying Your Email Address on Goodreads

I thought I would switch it up a little because all I did last week was housekeeping. I put the rest of my King’s Crossing books on preorder. I have the paperbacks to books two and three scheduled, but Amazon doesn’t let you schedule out that far in advance, so I’ll have to go back at the end of December and schedule the other three paperbacks. It’s fine, I was just hoping to get it all done at once. But, they’re all up on preorder besides book one that’s live, and they’re pretty to look at. I still have to write a series blurb. It’s on my to-do list, but I’m slowly checking things off so I should be able to get to it soon. You can see them here. https://www.amazon.com/dp/B0CX7SFGB5

Something else annoying is I had to contact Goodreads, again, and ask that all my books be moved over to my “real” profile as opposed to my fake one. My fake one doesn’t have dots between my initials like my pen name, but my “real” profile does, as that’s some kind of Goodreads requirement. I have to contact a librarian to have my books moved over every time I publish, and it’s mildly annoying. They’re pretty good about getting to it in a decent amount of time, though, and they were moved over the day I posted in the Librarians Group. It’s not really a big deal besides the fact I have to do it at all. This time I had an extra run around and had to verify my email address before they would let me post. That took me a few extra minutes because I didn’t know how to do that. If you’re ever asked to verify your email, this is what you do:

Click on your profile picture in the upper right.

Go to Account Settings at the bottom of the menu.

Then click on Edit Profile.

Once you’re there, click on Settings.

After Settings you’ll see where your email is. If it’s not verified, click the link and it will send a verification email to your email address.

Mine is already verified, so it doesn’t show it anymore, but if yours isn’t you might wanna go ahead and do it while you’re thinking of it. It might save you some issues in the long run, or trying to find this post for the instructions later.

How to do it was buried, as you can see, and Googling the instructions wasn’t that helpful, but it did at least send me in the right direction.

Anyway, so I verified my email and posted in the Librarians Group to move my books over, which they did.

Because of a crappy post on saw on Threads, calling Amazon criminal for charging for Goodreads giveaways, I set one up, almost out of spite. I’ve seen some really asinine things over there lately, and I realized it’s because a lot of those authors are new and don’t remember how things used to be (if you’re new as well and want to read some of the scammy things authors used to do, read here: https://vaniamargene.com/2020/05/04/scammers-gonna-scam/), don’t know how things should be done, or think they should be getting something for nothing. The Goodreads argument is valid, I can admit, considering they used to be free, but newsletter promo sites like Written Word Media, E-reader News Today, Fussy Librarian, et. al. have always charged, so when Amazon said Goodreads would start charging, it wasn’t that much of a surprise. I’ve heard conflicting stories of how effective they are, but at $119 USD, it wasn’t that costly of an experiment and I didn’t have to use any of my free days. So, I’m giving away 100 ebook copies of Cruel Fate, hoping to build some buzz for the series.

I didn’t realize you had to choose between ebooks and paperbacks, and I mistakenly ordered five author copies of Cruel Fate thinking I would need them for a mixed giveaway. So, now I have five paperback books coming, but maybe I’ll just run a giveaway on my Facebook author page in conjunction with the Goodreads giveaway and see what happens. I could have canceled the order, but I didn’t see the harm in having some on hand. The giveaway goes from September 25th to October 25th, which is good timing since the second book releases October 28th.

I’m still editing my A Rocky Point Wedding series, getting close to being done with book two. I took a couple days and read book four for pleasure (Autumn and Cole are my favorite characters in the series), noting some of the changes that would need to be made, mostly tightening up prose. I have three and a half chapters left of book two, but it’s a lot considering each chapter has about 7,000 words in it. I don’t know what I was thinking, chopping it up that way, but I do remember back when I wrote in 3rd person I didn’t break up my books until the editing phase. If I ever write 3rd person again, I’ll write the chapters in as I go. Switching to dual 1st person didn’t leave me a choice, so maybe writing in chapters would be more natural for me. I don’t mind working and reading in 3rd after so many years writing in first, and once I’m doing editing these, I’ll continue on with my “break” and read a few more books I’ve been putting off. Because once I go back to writing 1st person, I’ll stay in that lane for a while.

As far as personal things go, I’m taking Friday off work and going to large zoo 45 minutes from here with my sister and my daughter, and after that the fairgrounds in Fargo, ND is hosting a junk market. I love poking through antiques and stuff. There’s a fee to get in, unfortunately, so we’ll be paying to browse, but it will be nice to spend the day outside in cooler temperatures. It will be a long day for me as I’m still not used to doing so much all at once, but hopefully I feel okay and I’m very much hoping book two will be done by then so I can start on book three on Saturday.

So, things are moving along. I also started some Amazon ads on my series hoping to get some exposure. That’s all it is right now since preorders are usually a waste for me. Readers just wait until they’re available in KU, and I know that, and that’s fine. I very much know that every click on those ads is for exposure (I’ve only had one person read Cruel Fate in KU since release so far), but sometimes there’s no other way. Once I get a series blurb down I’ll create a FB ad for it too. Those clicks are usually cheaper anyway, but I need a good series blurb and tagline or the ads won’t do anything. I learned with my FB ads for my rockstars that you need a hooky hooky hook or no one will care. But that tracks–it takes a lot to care about anything these days. (Is it still COVID languishing or election fatigue?)

I think that is all for now. In the coming months, since there are weeks I struggle to find anything to write about, I may feature an old blog post that has done well, and muse about if I still agree with what I wrote or if my opinions have changed. I don’t mind admitting if I’ve changed my mind since we all grow and learn. It would be an interesting series, anyway, so we’ll see. Threads throws up different ideas here and there, but a lot of it right now is just Amazon hate, ISBN confusion because people need free ways to publish and ISBNs are expensive in the US, and people wondering why their books won’t sell when they have bad covers. It’s pretty par for the course, really, but nothing I can blog about.

Enjoy your week, and next Monday I’ll let you know if I find anything at the junk market!

Until next time!

Monday’s Author Update

Posted on September 16, 2024 by Vania Margene Rheault

I’ve actually had other things to write about lately, which is a surprise as well as a gift, so this week I can catch you up on what I’ve been doing without feeling bad.

Putting up my King’s Crossing series is slow. I’ve done two so far, hopefully three by the time you read this. I’ve been spacing them out because I didn’t know if putting all six up for preorder would anger some Amazon god. They already asked me for proof of licensing for the stock photos I used for book two. They accepted the DepositPhoto screenshots of my account and the licensing agreements and approved my book on the same day, but I decided to wait a couple days between that approval and book three. That happened on Wednesday, so I put up the third book on Saturday. At this rate it will take me a whole week to get everything up on preorder, which is silly since the first book is scheduled to go live on Monday, uh, today. I can’t even do anything until they’re all available in some way, can’t run ads and I haven’t really posted anywhere the first book is close to being released.

With a series, it’s a double-edged sword. You want people to know your books are coming out, or have been released, but few readers will dive into the first book before they know a series is complete and well, I don’t want them to because I know read through is where the royalties and happy readers are. In fact, someone on Booksprout thanked me for putting all of them up to read. I told her, of course, I don’t know how a reader would read them any other way. I’ve talked a lot about series before, so I’ll leave it there, but for me I can’t do anything until I have all the links. Until they’re all showing up on my Amazon author page. Then, and only then, will I start paying for traffic.

I did a crazy thing, too, and started re-editing my A Rocky Point Wedding series, a 3rd person series I released back in 2018. I had a friend say she read them, then someone else was reading them in KU not long ago, and I just couldn’t stand it anymore. I knew they needed work–I’ve learned a lot and have gotten better at self-editing in the six years since I’ve published them–so just to keep myself from going insane, I decided now would be a good time. I have the time while my King’s Crossing series is releasing and if I can get them done by December, I can push them hard because they take place around Christmas. I’ve already finished book one, and I estimate each book is going to take about two, maybe three, weeks. One week, possibly a week and a half, to do the initial edit, then another week to read it again to make sure what I fixed makes sense. These books are shorter, about 75k words on average, and that helps too, since most of my first person books hit 100k. I really like this series and I’m having fun.

I’ll take the opportunity to freshen up the insides, formatting-wise, and I can update my author bio and my ALSO BY list. I figured it can’t hurt to put my pen name books in the backs and I’ll direct people to my VM Rheault website just for kicks since I didn’t have a call to action (CTA) in the back matter anyway.

All in all, it shouldn’t take too long, maybe be done by the middle of November, then I can hype them up a little bit longer and take the rest of the month off, and December too, for a break and not think about book things during the holidays.

When the first of the New Year hits, I don’t know what I’m going to do. I have a standalone that needs editing, so I can put that up after my King’s Crossing series has been released. Do you want to see the cover? I have a concept done already. Wait. What? Am I redoing the covers for my Rocky Point series? I’m glad you asked, because, yes, I am! I mean, yes I did. I am very sorry to say, as much as I loved, absolutely adored, looking for couples to help my friend Melody with her covers, I just couldn’t do it anymore, and breaking with the brand I was building under my Vania Rheault name, decided to go with single characters. Which actually turned out because of what the titles are. You’ll see for yourself.

Unless Amazon thinks Autumn is showing too much cleavage, I’ll finally be able to run ads to these. My ads were always blocked before because the characters were showing too much skin in bed.

Quite a change, but I think they look sleeker, simpler, and more angsty than the original covers. I may explore different fonts since I know the title isn’t legible at thumbnail size, but honestly, with the product page blaring the title and the blurb, I’m not sure how much difference that makes.

Hopefully the new covers and edit will draw readers in. Surprisingly, I don’t think read-through is too bad, though in book one I did catch quite a few typos and an inconsistency that I couldn’t believe I let slip by me. Editing book two will keep me on my toes because it follows the same timeline as book one. I remember when I was writing them that I needed more time, in the stories, I mean. There are four books that take place over two weeks, and the only way I could find the time for all four was to write book one and two during the same timeframe. Then three picks up the timeline and book four finishes out the two weeks. But I’ll have to double check all the characters and what they’re doing in book two line up with book one.

So, that’s what I’ll be doing in the next couple of months. While I’m working on these, I’ll try to remember to give my King’s Crossing books some love because I get way too focused on the current project at hand. I’ve always been this way, never stopping to enjoy the work I put into a book, but for some reason, I’m going to be absurdly proud of my A Rocky Point Wedding series when they’re all fixed up, and I may order some authors copies to give away at Christmas.

That’s about all I have going on here. It might sound like a lot, but I’m still taking the time to relax a bit and I’m watching A Discovery of Witches on Netflix. I already watched it once, but I liked it enough to watch it again. As far as health stuff, I wrote one last blog post on my mental health blog. Since I stopped drinking in June, I haven’t had nearly the anxiety and it’s difficult to write about anxiety if you’re not experiencing it. I still get nervous sometimes, that this is how I’ll feel for the rest of my life, but when the best of the best says, “It is what it is,” there’s not a lot that can be done. I won’t get into it anymore here. If you’re interested in that update, you can look here: https://chaoscoffeeandconfessions.blogspot.com/2024/09/nothing-good-in-good-situation.html

I might still write on it from time to time, to explore how I feel and what I’m doing. I’m trying to move forward the best I can, working on my books, trying to remember that it’s okay to take a break. I don’t think I’m going to be as hardcore in 2025 as I used to be. Things have changed, and I’m tired. I have my books figured out until August, and I need to find the fun in writing again. I have an idea for another standalone, about a woman who’s sister was involved in a kidnapping gone wrong, and my main character happens to fall in love with the boy’s father. I even have the cover for that one almost done, and I know I want it to be dark. Like depression, death, heartbreakingly dark. It might just be the thing to keep my spirits up because, like a lot of people these days, life has been kind of dragging me down.

Anyway, enough of that. There’s no point in wallowing. Life is good.

Have a good week, everyone!

Monday’s Author Update

Posted on August 12, 2024 by Vania Margene Rheault

I don’t have much to say this week. I was able to finish proofing my proofs and I tweaked their covers. They looked plain, like they were missing something. I had made a series logo when I had the other covers, but with the colored lights, the logo didn’t fit anymore and I had to figure out something else. I really like the bokeh city background. I think it fits in with my other covers and the brand I’ve been able to create with all my books so I didn’t want to change it once I found it.

The tagline doesn’t add much, but I think it fills in the emptiness and balances out all the text at the bottom. I bolded the font (in Canva, if there’s not a choice to bold a font, you can duplicate it and lay it on top of the first which is what I had to do here) and it actually doesn’t look too bad in person. I won’t bother to take a picture of it because it wouldn’t look right anyway, but I’m pleased with how they look and besides moving the guy up on the sixth book, the covers are good. Here are all my covers together, besides my series, if you wanted to see them side by side:

Some might say not being able to read the tagline is a concern, especially at thumbnail size, but it will be bolded on the Amazon product page in the blurb section, so it’s mostly for decoration at this point.

I still have a lot to do–I haven’t even paged through the proofs yet, just opened the box to see how the tagline looked on the covers. I need to make sure the interiors are okay, that I added and took out everything I wanted, change the chapter headers because the paperback and ebook chapter headers have to be different, and then create the ebook files, for both Amazon and Bookfunnel. For six books, that will likely take me all day, and then I still have to create download pages for Bookfunnel and upload the files. I decided that I’m going to put all the ARCs up first before putting my preorders up on Amazon. I just want to do things one step at a time, and I’ll put my ARCs up for a couple of weeks first. I plan to run a Facebook ad to my website to encourage readers to download and I’m also going to use Booksprout since I’ve been nurturing a following there. I was a little hesitant putting the ARCs up while they were on preorder because I don’t want to upset the Amazon gods in any way, and I’d prefer links not being up in other places if they’re on Amazon, even if they’re only available for preorder.

If you’re wondering why I haven’t dug into any of that yet, it’s because I was stupid. On Saturday I had the entire day ahead of me, and instead of reading a book that I didn’t write or making graphics for social media, I opened my reader magnet and started reading My Biggest Mistake.

I didn’t have any intention of editing it, but once I started reading, I started changing things here and there, getting rid of some echoing, that kind of thing. My Vellum file says I last edited it in January of 2023, and while I did a good job, I’m finding things to fix to make it sound better. The story is still solid–I’m only changing things on a paragraph and sentence basis, and not even much of that. I started reading it because I really enjoy the story, and since I’ve been lightly editing it, I’m almost sorry I’m giving this book away. Despite the changes I’ve made so far, it’s one of my better books, deep and angsty, my characters saving each other from the choices they’ve made.

I don’t know how I could sell it and not feel bad since it’s free on my website, and I don’t want to put it for free anywhere since it does encourage visitors to my blog. I’m still giving away copies, about one every two days, though I’m not sure if I’ve been getting new subscribers. I exported my list from MailerLite and fed my list into my website, but since then the numbers have remained steady, though WordPress gives me a notification now and then I have a new subscriber. I’ve been blogging more, trying to get the word out, so I guess if people are getting sick of that, they’ve unsubscribed.

I don’t pay attention to those kinds of numbers, but I would feel bad if I took down my free book. I’ve been giving it away since practically I wrote it–it’s basically part of my brand now.

Anyway, so I enjoyed reading that and it will be better for it besides.

I have a Mayo Clinic appointment on the 23rd, and my sister is taking advantage of the trip to see a dermatologist for her eczema. I’ll be gone August 21-23 and I’ll try to get as much done as I can before then. I don’t know if I’ll be able to get my ARCs up. It would be nice if I could, because once those go up, I’ll be able to take another break. I haven’t been feeling lousy, and it would be fun to actually enjoy this trip down to the Cities–maybe eat at a place we never have before and I want to hit up Half Price Books in Apple Valley, if time allows. I haven’t been in there for a long time, and they may have some craft books I haven’t read yet.

Otherwise, that’s about all I have going on. I’m having an MRI done at one of my appointments, and I think she’s going to tell me I have endometriosis. This isn’t the blog for that, but I’ve been going down there every three months since February and if she wants to see me again, I’m going to put her off until December, or even January. I’d like to enjoy the holidays this year since even though I’m not cured, I’m feeling better, AND my 50th birthday falls on US’s Thanksgiving Day. That has got to be some kind of omen, you’d think. Better things coming for 2025, maybe? Not sure. I’m too hesitant after everything that’s happened to hope.

One thing at a time, at any rate, and getting those ARCs up is what I’m going to be working on this week. My sister and I are dragging my daughter (who is eighteen) to see Twisters (the second time for my sister and me) and I’m looking forward to that. When the original Twister came out, I saw it in the movie theatre thirteen times. There’s just something about seeing a movie like that on the big screen as often as you can. Probably the only good thing I can say about COVID is that the theatres were forced to regurgitate old movies, and my sister and I were able to see Titanic a couple of times in the theatre. She’s young enough she never saw it on the big screen. We made my daughter go to that one too, and I was pleased she sniffled through the entire thing, even though she gave us a hard time for forcing her to go.

Sales are slow at the moment, and there’s nothing to report there. The only thing that will breathe life into my sales now, I’m afraid, is publishing again, and I’ll get on that soon enough. I’ve heard lots of reports of August being a slow month (which I don’t really believe because the world is a big place), and I almost regret putting out my series during an election year. Stupid politics. I have a bad feeling that fiasco is going to ruin my launch and I can only hope the series hangs in there until after the New Year because I’ll be releasing into summer of 2025. But, never fear, it’s the first year my daughter can vote and I’m running her little butt up to the polling place because we both understand the assignment. Besides, I’ve benefited from living in Minnesota. Tim Walz is great, and I would love for the rest of the country to benefit from all he’s done for us, too.

I don’t get political often, and I hope if you’re publishing around that time, too, that you have a great launch!

That’s all I have for today. Good luck this week, keep your chin up if you’re going through the usual garbage. Take care of yourselves.

Until next time!

It’s a Matter of Perspective (Ad Platforms)

Posted on July 15, 2024 by Vania Margene Rheault

Things may seem bleak now, Brother. But if I’m learning anything from my art studies, it’s that it is almost always a matter of… perspective. I look at my art, and if I do not like what I see, I may always alter the color palette, but I certainly do not toss the entire design aside. Perhaps you, too, could do the same in your own life.

Benedict Bridgerton to his brother, Anthony

Season 2 Episode 7: ‘Harmony’ (2×07) | Produced by Netflix (Taken from: https://scatteredquotes.com/always-a-matter-of-perspective/)

There is a lot of advice online about indie publishing, and we all know to take advice with a grain of salt. People rarely post the whole story to any situation, but a lot of times that’s not their fault. When you’re given a character limit, there’s not a lot you can do. That’s why when someone is asking about ads or editing or marketing, there’s going to be a lot of missing, or misleading, information. Whole books are written on topics like that and there’s no way the person asking how to run Amazon ads will successfully learn everything they need to know in a Threads post or on Twitter. Even Facebook with their unlimited character limit, people won’t/can’t post everything you should probably know. Besides, it’s not their job to teach you, and their way may not be your way.

Part of the problem is the people asking don’t want to take the time research for themselves. We’re all busy and sitting down to read a 200 page book on Amazon ads may sound bland and time-consuming. They want to know the nitty-gritty, but the problem is, we all have different books, knowledge bases, different budgets, and yeah, different perspectives.

I never considered it until someone I’ve interacted with every once in a while relayed this story on Threads:

Authors: please realize that phrases like “this doesn’t work” or “this works great” in regards to sales of promo are completely subjective. No one owes you their numbers but without them it can be hard to get a sense of what their advice means. For instance, I was talking to another Author in my genre and was saying that I had a hard time getting Facebook ads to work, and she replied that she has no problem at all.

I replied “wow that’s great. I could never make a profit. The best I could do was break even” she says “oh I don’t make money on them , but I don’t lose either and I consider that a win because it keeps me visible”
We were both having an identical ROI but I thought of it as going not well while she considered it a success because our goals were different. Now take this example and multiple by a million for every aspect of this industry

I related to the post because I too, break even on Facebook ads, but I never considered myself “failing.” I reason that I’m finding readers–people are reading my books who wouldn’t have before–so I never considered the ads or my books, a failure. So, yeah, in a sense they are “working” but anyone who is in my shoes would want them to work “better.”

That’s why it’s important to know what you want out of your books, what you want out of your business, and what you want out of your ad platform. If you want to sell 100 books a month, your goals are a lot different from someone who’s happy to sell one. If they’re happy with that one book a month, then your marketing strategy is going to be vastly different from theirs.

I haven’t done a very good job of figuring out what I want, mostly because I’ve been happy simply writing the next book and breaking even. I’m rather vague, saying I just would like to make a part-time income to fill in some of the blanks my day job leaves behind. I need to change that mission to earning a part-time income without having to spend on ads, or making 200% ROI so I’m earning more than just being able to cover ad costs. I’m grateful I’m selling books at all, even if I have to pay for ads to do it, because the market is crazy right now–there are so many authors and books out there–and selling books isn’t a guarantee no matter how wonderful your books are or how big of a backlist you have.

So when you seek advice online, be prepared for advice given by people who have different goals and perspectives than you. Rarely do we all want the same things or have the resources to obtain them. Taking advice from someone who has very little to spend on ads will be a lot different than listening to advice from someone who can afford to throw $500.00 a month at them. They can because either they have the day job to afford it, or they’re making money off their books and they’re putting their royalty money right back into their business. You may be a ways off before being able to do that.

If you aren’t making money off your ads or you’re not selling books, changing how you look a your product can help too. Get honest feedback on your cover. Get help rewriting your blurb. We become very close to our books and we’re biased because we don’t want to think anything negative or bad about something we worked so hard on. But it’s essential to look at your book as a reader of that genre and not its creator. Change your perspective and you might be faced with a whole lot of truths that can only help you move forward.

When you think about ads or booking a promo through Written Word Media or something else like Fussy Librarian, it helps to know what you want. Do you just want to make your fee back? Maybe you want some reviews too (keeping in mind on average, only one reader out of 100 will leave a review). Maybe you’re just testing the waters and don’t mind losing a little money. Maybe you’re just paying to get your name out there, wanting the exposure, or maybe you’re pushing out your backlist and laying the groundwork for a new release. If you know what your goals are, you can study what others are doing and twist them to suit you and your business.

If someone does say they are having success with ads and you want to break down the hows and the whys, here are some basic things you can look at:

How are their covers? Covers play an important part when you pay for ads, especially Amazon ads where the book cover is the only thing that’s featured (if you don’t choose to write ad copy). Are yours up to snuff? Because if they’re not and theirs is, you can throw their advice away. It won’t work for you.
Blurbs. You need a strong blurb (and cover) or you could pay for clicks and once they reach your product page, they’ll back out and you won’t get any sales.
How many reviews do they have? Opinions on this vary, but from my own experience, books that have more reviews do better than books that have fewer. If you have five and the person you’re talking to has 500, you’ll have to keep that in mind and maybe realize it will be harder for your ads to encourage sales.
How often do they publish/how big is their backlist. If they publish four times a year and never fall off Amazon’s 90-day cliff, but you can only publish once a year, take that into consideration. You’re going to be pushing a boulder up a mountain, and that author is already at the top.
Are they promoting other ways (like a newsletter)? Any way an author is pushing readers toward Amazon tells Amazon to push your books and ads will work that much better. It’s kind of a crappy cycle: the more you push readers to Amazon, the more they push your books, and the more your books will sell, and the more your ads work, and the more your books will sell, and the more Amazon will push your books. I believe that’s called being “sticky” an achievement I haven’t reached yet.

Changing your perspective can help in other ways, too. Experiment with your bid, experiment with your ad copy/tagline, even changing your keywords or categories. If something isn’t working, you need to look at it from a different point of view. This is what my ad would look like if I ran an Amazon ad with ad copy to Twisted Alibis.

For as good as it sells, I’m disappointed I don’t have more reviews, but it’s better than Captivated by Her that only has like, 11 star-reviews and maybe one text-review, so I’ll take what I can get.

You can study that ad and think of what you could do if it was your book. Is the cover good? If you’re in a country that allows you to add text, is your tagline hooky? How many reviews do you have? Is your Kindle price where it should be, or is it too much… or too little?

You have a lot more freedom with Facebook ads, though they’re making changes now and I bought a class from The Writing Wives because Mal is going to go over them. I’ll be logged into work and I won’t be able to watch it live, but I need to know what to do the next time I want to set up a Facebook ad. I have two running right now that have great social proof and I’m never going to turn them off. As of right now, even though I’m slightly losing money on them because sales are dismal, they are the only thing driving any kind of traffic to my books.

There are a lot of resources out there about how to set up Amazon and Facebook ads. A lot of it is technical information, and you have to take that information and tailor it to your books. Like with Facebook ads, not everyone is going to use the same featured stock photo, or use the same headline, or use the same description. All they can tell you is how to set up the ad and possibly give you tips on hooks. You’ll have to figure out what works and what doesn’t. Look at your ad in the POV of a reader and ask yourself if it would draw you in.

Anyway, Dave Chesson has a free Amazon ads course he just updated, and you can find it here:
https://courses.kindlepreneur.com/courses/AMS

There are others out there like Robert Ryan who have written books on Amazon ads, and Matthew J Holmes has a book on Facebook ads.

David Gaughran has a ton of information on Facebook ads, and he recently just did a tutorial on how to turn your book’s cover into a graphic using Canva.

This blog post has gotten way out of hand, and honestly, I’m not even sure what I’m trying to say. Listen to what people have to say, but be aware their goals may not be yours. That might not be a bad thing–getting others’ opinions can be helpful. Know what you want out of ads, and be honest with yourself if they’re not working. Or if they are working and you want them to work better, figure out what you can do, even if that’s just adding a dollar to your daily spend (if you can afford it and/or if you know you’ll earn it back). Right now, I’m stalled out, spending about 8 dollars a day and earning 6 if I’m lucky, but I think it’s because I haven’t published anything for a long time, and we always have to keep in mind that writing the next book is the best thing you can do.

It’s been kind of a long week, and it’s hot outside–86F. I’m going to go outside and give some water to my animal friends and walk around the block to clear my head. I swear to God I’ll be a different person once this series is done. Maybe I can finally get some rest.

Have a great week!

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Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Tag Archives: book marketing

My 2025 Word of the Year

Your Best Marketing Strategy–TL;DR (Write more books!)

Writing Billionaire Romance Novels (in these trying times)

Past Decisions and Their Consequences

Results of My Goodreads Giveaway

Author Update and Mixed Bag

Housekeeping Update and Verifying Your Email Address on Goodreads

Monday’s Author Update

Monday’s Author Update

It’s a Matter of Perspective (Ad Platforms)

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