I think about this every time I see, “KU isn’t working for me, I’m pulling my books and going wide,” or vice versa, “Wide isn’t giving me the sales I want/need. I’m going to pull my books and enrolled them into KU.”
I have to tell myself not to answer these posts because the lesson they’re going to learn has be experienced firsthand: There is no magic bullet, and going back and forth won’t help. You need to nurture an audience on one or the other and that can take years. Because here’s the thing that no one seems to understand. KU readers read KU books and will rarely buy because they don’t have to, and if they do purchase, it will be on Amazon because KU subscribers have Kindles or the Kindle app. Wide readers buy books from their favorite retailer or they have a Kobo or the Kobo app and buy from there.
You might say there are outliers, readers who will read everywhere and will buy whatever they want while also having KU and Kobo Plus subscriptions, and it’s probably true but readers like that are the exceptions that prove the rule and won’t help you sell books in the numbers you need to create a career.
I’m seeing so much of this now with the “boycott KU/Kindle/Amazon” because everyone hates Jeff Bezos, but if you’ve built a readership in KU pulling your books out will only hurt your reader because they aren’t going to follow you anywhere else. There are over four million books in KU–they don’t have to follow you anywhere. What about reader loyalty, you ask. Sure readers are loyal to the authors they love, but you have to show them a little loyalty too, and taking your books out of the subscription service they use to read books isn’t it.
The one thing authors need to understand is that if you don’t know how to tell readers where your books are, it doesn’t matter where you publish. KU doesn’t offer the organic reach a lot of authors think it does (just look at my sales dashboard lately), and just because your books are everywhere and there are more chances readers can find you, that doesn’t mean they will. You’re still competing with millions of books. Here’s the breakdown:
Kobo: has over three million books and Kobo Plus offers 1.5 million books to choose from plus audiobooks. Apple Books: the numbers are undisclosed but Al says they hold about 8% of the e-book market share (compared to Amazon’s 70-75%.) Google Play: Over five million titles Nook Books: the numbers are undisclosed but Al says they hold about 8% of the ebook market share (similar to Apple Books). (All stats I grabbed off a Google search.)
So I guess one of the main reasons I’m writing this post is that if you’re thinking of pulling your books from KU, understand that you’re going to leave the readers who read you there behind. If you’ve been enrolling your books for a while, it’s possible you’ve got a few readers who look for your books and when Amazon stops sending them new releases or recommendation emails about your books, they’ll forget about you. It sounds harsh, but when we talk about market saturation, that means there are plenty of books to choose from, and KU makes it easy to try new-to-them authors.
So, if you do want to give Jeff Bezos the middle finger and cancel all things Amazon, here’s a couple of tips for you:
To go wide, use Draft2Digital or PublishDrive, but go direct where possible, like Kobo and Apple books. Not only do you save more cutting out the middleman, but you gain access to the Kobo promo tab that you won’t get if you let a distributor distribute there.
Remember to mention your books are everywhere. KU authors have no trouble shouting from the rooftops that their books are available in KU. Do the same wide. Draft2Digital offers the Books2Read universal link creator. It will scrape everywhere your books are sold and will offer a cute landing page my like my friend, Melody’s, books have. You can find her books here: https://www.melodyloomis.com/books
Try Facebook ads. This is a great way to find new readers because you can target certain audiences, like, say, readers who own Kobo devices.
And the same advice is true for authors pulling their books from wide platforms and going to KU. Authors are proud they’re in KU. Use their logo on every social media post you create. Being in KU doesn’t come without it’s challenges, so make use of Amazon ads and Facebook ads, and tell your newsletter that you’re in KU. One of my biggest selling points I think my books have is that I tell my readers my books are in KU and are going to stay there. Consistency, no matter what you’re doing or where you’re publishing, is key. You know the saying, you teach people how to treat you? You teach your readers where to find you.
That’s a good lesson for every author: be consistent in where your books are available, in your genre, in your spice level. These are what can make or break your marketing because once you reel in a reader, if you teach them what you write and they love that, they will keep coming back for more.
That’s about all I have for this Thursday. I’ll see you Monday! Have a great weekend, everyone!
For the past several months, from October of 2023 right after I published A Heartache for Christmas until January of this year, I was editing. I was editing my King’s Crossing Series, doing the final editing passes since I had sat on those books for over three years after I wrote them, and my Rocky Point Wedding series since I hadn’t looked at them since I published at the beginning of 2020. After so much time had gone by, I knew they could be better, and since a few people here and there were finding them, I thought while I was between projects, it would be a good time to edit them again.
But, editing ten books in a row dragged me down, so much so I didn’t even realize how icky I was feeling until those projects were finished and I started having fun writing again. Huge projects are a lot of work, especially when you don’t have help. My Rocky Point Wedding series might not have needed more editing if I’d had help in the first place, on the other hand, a lot of time had gone by and a lot of words too, so I was bound to get better regardless.
Since I doubt I’ll ever edit ten books back to back again, I thought I’d write out the four things I learned while editing these books.
Time between edits is really helpful. When I wasn’t feeling well, I wrote nonstop. I would finish a book and move on to the next with barely a break. Before I knew it, I had several books on my computer and a different kind of anxiety started weighing on me. What was I going to do with all those books? So, while I was writing, in a way, I was taking a break from the others I had written before. I think my King’s Crossing books benefited the most from that because each time I did an editing sweep, I added more details I hadn’t thought of before and fixed inconsistencies I missed. As more time went by and I could edit with fresh eyes, I was able to fix the smaller and more intricate details and inconsistencies. I once said that something small in book two could have damning consequences in book four, but for me to remember that incident, I needed space between editing sweeps. Not everyone is going to take four years to edit a series, and I didn’t really, either, writing new books between editing sessions, but knowing how beneficial breaks can be, I’m going to try to stagger projects in the future so every editing sweep will feel “new.”
I had to develop a better memory. Maybe it’s easier to write standalones, but while I was writing my King’s Crossing series it was difficult to remember things, and it might sound dumb, but you don’t remember what you forgot. When I was re-editing my Rocky Point Wedding series, I found a lot of places where I had forgotten things, like where a character parked her car, or when a character was supposed to be somewhere and I had him somewhere else. Also, characters had a habit of just “fading away” when I didn’t need them anymore. I was actually kind of surprised I messed that up so badly, and I could tell I learned a lot from editing my King’s Crossing series as those discrepancies were easy to spot. If you don’t have a good memory, you’re going to have to hire someone who does. I told a friend that by the time I was done editing my King’s Crossing series, I pretty much had all the books memorized. After editing them back to back three times in a row, I don’t think I had much of a choice. Now I think I have a better memory than before, though right now I’m only working on standalones and I don’t think I ever had a problem with those. I’ve gone through the standalones I have out and those were more of a garbage word sweep than anything else, maybe plumping up some scenes. But yeah, I definitely found out my memory wasn’t as great as I thought it was, but I can take steps to help with that now that I know.
Putting inside information into the books was a lot of fun, some I didn’t even consider until the fourth or fifth edit. Probably what I loved best as I was getting to know the plot and the characters more was putting connected information from books 1-3 into books 4-6 . For instance, there’s a place in book six where Gage thinks, I bet Zane’s never gone through the public entrance of the airport, but we know in book three he did with Stella. What I loved was writing Max’s journal entries that Gage reads in books 4-6 that Max, as a character in books 1-3, wrote down. I really enjoyed writing the events of those books through Max’s eyes only for them to be interpreted into information Gage needed in books 4-6. I’m not sure if I would have even thought to do some of that stuff if it hadn’t been for the multiple rounds of editing those books went through. One of my biggest pleasures was when in book six, they need to go across the state in a hurry, and in the past Zane would drive. We didn’t really understand his fear of flying because of his parents’ plane crash until he says he’d get on a plane to save his sister.
I could tell I pantsed my King’s Crossing series a lot more than I did other books I’ve written. I think one of the things I did the most was smooth out consistency issues, and maybe not even issues, just adding details to make books 1-3 and books 4-6 more cohesive. Because I didn’t realize that Zarah was going to get her own story until almost the very last second, that meant a lot of smoothing out books 1-3, adding details and motivations of characters to better explain what was going on. That was especially true of Max, when they didn’t really know why he was investigating Zane and Zarah’s parents’ plane crash, and the reasons he was come up in the later books.
I remember plotting out all the books in my Rocky Point series before I started writing, so the plot stuff there wasn’t too big of an issue while I was editing those, and I was happy about that. I did have one instance where I messed up and I had a character say he was doing something when he definitely was not. That was part of my memory issue too, but besides having to fix that, the plots were solid. I don’t like pantsing books because for me it takes a lot of work to edit them, but even if I had to put a lot of time into my King’s Crossing series, it was worth it in the end.
A friend and I were talking about series and how I keep details straight. Short of memorizing every single line of every single book, I really didn’t have an answer because that’s what I felt like I did, at least to the point I knew exactly the sentence to search for to get to the scene I needed to check something. I used a notebook at times, writing stuff down, but then I would never look at it again, so I don’t think writing anything down really helped me all that much. When I first decide to start a book, I write down character names and traits, that kind of thing, but once you’re five books deep into a series, that stuff doesn’t come up too often. I mean, once you establish a character’s eyes are blue, you don’t need to keep repeating it.
I think over such a long series, I had trouble more with keeping characters’ goals and motivations in check. For instance, Zarah’s therapist turns out to be a bad person, but I was vague as to how she came to be Zarah’s therapist to begin with. Once her therapist’s role became even more apparent, I could think of how she inserted herself into Zarah’s life. I’m hesitant to say that some of this stuff could have been avoided if I had written slower because I did write six books in a little over a year, and maybe that’s true, but these books were also the first 1st person dual POV books I ever wrote, so not only did I jump into a huge series, I hadn’t taken the time to learn how to write in first person after writing in 3rd all my life.
I haven’t gotten feedback on the series as a whole yet–books five and six have yet to release, and even though they were all available on Booksprout, the reviewers haven’t posted reviews of book six because it’s not time for them to. Only when feedback starts to come in of book six will I know if the series as a whole works. Probably everyone I ever tell I did these alone will think I’m crazy, but as prices go up and up, editing will be farther and farther out of a reach for a lot of authors. Which is unfortunate because if you don’t have the skill to edit your books yourself, there’s not a lot out there that can compare to a human’s feedback. ProWritingAid can only do so much, and no matter how “smart” Al is, this is just a level of editing he can’t handle.
I don’t know what the solution is. I had these beta read, both series, but you’re not going to get the kind of feedback you need to avoid inconsistencies like that unless you hire the right kind of editor and that costs. If I have to give any advice on doing something like this alone, it would be to plot, take your time writing, and give yourself plenty of space to edit, and then, when all is said and done, be okay with knowing you might not have caught everything. There probably are a couple things I missed editing my King’s Crossing series. Layers I could have added, details that would have made the story richer, but like with any book, you can’t chase perfect or you’ll never publish. That’s the simple truth.
If you’re thinking of writing a series or if you have trouble plotting in general and want to give it a try, I have a couple of resources for you (none of them are affiliate links). Next week I’ll do a proper author update, and the week after that I have a lovely interview planned with Brandi Easterling Collins.
Melody Loomis: How to outline a novel when you don’t know what’s going to happen:
Melody also said I could share this graphic with you. She found the original via Priscilla Oliveras’s “Romance Writing” course and you can find it here: https://www.ed2go.com/courses/writing/writing-and-editing/ilc/romance-writing. She added a couple of things and so did I. Have fun filling it in–I’ve only used a notebook to write all these things down, but maybe I will try this instead. Have fun plotting:
When I get up in the morning, I have a routine. I go to the bathroom, start a pot of coffee, and go out and feed the squirrels, bunnies, and the crows if they come. I have a bowl I use and fill it with cat treats (for the crows) bird seed, and peanuts in the shell, and toss it outside in my apartment complex’s parking lot. There is an empty parking spot and the animals, because we live in a quiet building, don’t mind picking around there for food. Anyway, so I toss the food out while the coffee drips, go inside and pour a cup, and scroll social media for a few minutes before I shower.
I always see some goofy stuff, some Amazon hate, politics (of course), the Cat Distribution System at work, that kind of thing. Today I saw a post that said (paraphrased), that if you’re bummed about sales there’s a Stuff Your Kindle Event going on and that could be why your sales are low.
I mean, I get it. I’ve gone through my own pity parties before (it seemed like mine went on for all of 2024) and I can get behind whatever you have to tell yourself to feel better. But, lying to yourself also does your books a disservice. The world is not that small that a Stuff Your Kindle Day would hurt your sales, especially if you don’t write romance.
That’s one thing that being stuck in the writing community will do: it will box you in to the point where you think nothing else is going on outside that bubble, and let me just remind you that’s not the case at all. I’ve joined Stuff Your Kindle Days, and out of respect for the person putting it together I’m not going to spew the numbers she shares with us, and I have no idea what Stuff Your Kindle event this is anyway. There are so many now it’s hard to keep track of them all. I hadn’t heard there was one going on today, but let’s just say there are 500 books available. That seems to be an average number where these things are concerned, so that means 500 authors are taking part. Some authors’ newsletters subscribers and social media followings can get pretty high, but if those 500 authors had 1,000 newsletter subscribers, that’s half a million readers this event is going out to. Not everyone opens their emails, so we can subtract a few thousand from that number but we can also add them in again to make up for authors posting on their social media. I would think a half million readers is pretty generous as authors just starting out can have as few as a hundred newsletter subscribers, and some none at all, using the event to jumpstart their writing careers.
I think instead of being bummed there’s an event going on, or trying to blame your low sales on holidays (that not everyone celebrates) or a time of year that doesn’t affect all parts of the world at the same time, like summer (we have summer in the US while Australia has winter for a quick and harmless reminder), we could just use that energy to figure out how to reach readers all over all year round.
That’s easier said than done, of course, as my own sales being what they are don’t put me in a position to preach to anyone. But, I’m also realistic in that I don’t blame my lack of sales on things like Christmas. I take full responsibility for it.
It’s a better use of your time and energy to think of ways to reach those 5 billion plus readers such as write a reader magnet and build your newsletter list. Join a Facebook group of authors who write in your genre and introduce yourself. Networking is a great way to build relationships for newsletter swaps down the road. Experiment with some ads, they don’t have to be expensive. Double check that your categories and keywords are correct. The correct meta data will help Amazon position your book and help your ads work better too. Write another book, preferably a series. As much as I say how difficult they can be and how much energy they take, if you write a strong first book, read-through can lift your sales by more than you’d think.
When we place the blame of low sales on something like a Stuff Your Kindle Day, you’re taking power away from yourself. I know marketing can feel painful and not everything you do is going to work, but you can explore options to get the word out about your books.
Anyway, this was just a quick thought I had today. I hope you’re all staying warm where you are. It was a chilly -20F this morning when I went out to feed my animals. While I’m waiting for it to warm up I’m busy writing WICKED GAMES, but next week I’ll update you on what I’ve been doing.
See you on Monday!
QUICK LINKS:
I wrote about Stuff Your Kindle Days in a different post, and if you write romance or a romance subgenre and want to participate, you can find the list here.
If you’re interested in buying a promotion David Gaughran has a huge list, and some aren’t that much money. You can find the list here.
I’ve heard this phrase a lot, and it makes sense. Remove the things in your life that aren’t a help to you, that drain you, that serve no purpose. I agree with it to an extent. I’ve never had a problem throwing stuff away, so much so that sometimes I’ve regretted it, not holding on to it long enough to find out if I’ll have a need for it later. Then I do need it and I regret throwing it away. I guess that’s where the meme about old cords comes in, saving a VCR cord from the eighties, just in case you might need it for something twenty years later.
But I also find the phrase somewhat selfish and self-serving, and it puts a bad taste in my mouth. Not everything is meant to serve you. Not every relationship you have will cater to you and your “needs.” What if, hear me out, you are put in the place you’re in to help someone else?
Before you Marie-Kondo your life, maybe think for a minute about just what you’re trying to accomplish.
I’m famous (no, not really) for keeping people in my life who don’t belong there. I’ve had friends in the past who have made our friendship all about them. Everything was about her life, her writing, her plans. Even if I was able to mention something, she wouldn’t acknowledge it, and I came away from every conversation I had with her drained. I’ve had other friends who have treated me badly, and I hung in there, hoping things would get better. I’ve thought a lot about why I let this happen, up until the point I just explode and say, “Forget it,” and I think it’s from getting bullied in school. I would latch on to people who were just a little bit nice to me, and this went on until I graduated high school. The need for friends, the need to create a connection with someone, is human nature, and once you meet someone with whom you think a sincere friendship can be made, it’s difficult to admit that they aren’t such good friends at all. As the years pass and I realize what’s important, I would rather be alone than have a “frenemy,” and I’ve learned to stop talking to people who take advantage of me and my kindness. I think anyone who’s read this blog for any length of time knows about my fiancé and how I let him lie to me for years before I finally cut him off. Maybe it wasn’t years, or maybe it was and I just didn’t realize it until they were too blatant to ignore. You really don’t know when people turn if you trust them and they’re good at hiding it. What stretched on for over five years could have ended in two or three and saved me a lot of pain.
I’m always willing to give people a second chance because we all make mistakes, but it’s in cases where having a relationship with that person isn’t a positive experience or makes your life worse than assumably it already is that you have to reassess why you’re keeping them around. I think there’s value in giving people the benefit of the doubt, not cutting people off without some kind of explanation. There was an article I read on Buzzfeed about a woman who ghosted her best friend of twenty years because she turned too needy, then regretted it after she found out her friend passed away. Rather than having an honest conversation with her friend, she just cut her friend off, blocked her, and well, when you look at a situation like that, who’s the bad friend? The person who thinks you can help and has the courage to ask, or you blocking that person because you thought she was using you? Remove what isn’t serving you. Yeah, she did. She cut her friend off, but she found out later that it didn’t come without consequences.
I understand the concept, I really do, but I’ve been unfriend and unfollowed after I’ve purchased other authors’ books to support them. Maybe I never said anything, maybe I thought being acquaintances on a platform like Twitter was enough, but it’s definitely not enough for some people, who, I don’t know, expect you to comment on everything they post. You know, that says more about them than it says about me who was quietly supporting them and didn’t think I needed to shout it around (because honestly, I think that just makes you look like you’re looking for praise and I don’t need to be patted on the back for supporting someone).
This isn’t just all about people, though I think that can have the most damning effect. I’ve seen a lot of people who regret deleting their TikTok and CapCut apps off their phones because they thought TikTok wouldn’t be around anymore (and all the apps ByteDance created). Turns out that TikTok barely went away and now those apps can’t be re-downloaded. I didn’t get rid of mine, relatively certain that TikTok was here to stay, though I don’t post on TikTok much at all and the only thing I use CapCut for is to add captions to videos I rarely make. But I don’t impulsively do stuff like that and whether or not the apps are eligible for updates, I’m rather proud of myself for my restraint.
Whenever you think about that phrase, I think it’s important to understand just what you’re relating it to. Overall I think that phrase is selfish, and maybe in these times we have to be. No one will take care of you but you. The US government is in shambles, and he’s only been our president for a month. Everyone has kind of a “fend for themselves” attitude, which I guess makes this saying a perfect slogan for the next four years. But I also think that we can combat what’s ahead by being kind, not doing something just for what you can get out of it. Not everything or every person on this earth was put here to serve you, but finding the balance between keeping things that aren’t working and keeping things that are is crucial.
I turned off my FB ads, and it was one of the best decisions I ever made. Ironically, my sales haven’t fallen, and now those royalties are mine, free and clear. I may not make the 5k I made last year, but I won’t be spending 5k either. So, in that instance, yes, removing something that was not serving me was the way to go and I feel lighter, mentally, than I have in a long time. I also removed the idea that I deserved (maybe deserved is too harsh a word, but not sure how else to phrase it) readers and royalties for all the work I put into my writing and publishing, and that’s not the case at all. Going back to basics and writing because I love it has also done wonders for my mental health and like I told a friend, I feel like I did five years ago, creating content for the joy of it, and for no other reason.
So, after all that, I would caution you. Think before you jettison someone out of your life–not everyone is there to kiss your feet. Sometimes you are in their lives, and they are making the same choice about you. Are you being a good friend? Are you upholding your part of the friendship, because relationships go both ways. If you treat people like trash, expect to be removed. No one has time, energy, or heart for that. Think before you turn off your ads or delete that social media profile. Think before you unfollow or block someone. You never know who is silently supporting you and you could be snubbing them without realizing it. If being in a group on Facebook isn’t beneficial, leave. I’m in 89 groups, and not all of them give me something. I could probably remove myself from half those and be just fine. But being in them doesn’t hurt me either, since I’m not on Facebook all that much anyway. Pick and chose where you want to give your time. Maybe you could leave some and that would open up space to join others that would serve you better.
There is a ton of products and services out there for indie authors and my FOMO goes crazy when I think of all the classes there are to buy, podcasts and webinars there are to listen to. Every time K-Lytics sends me a new report, I think I need to buy it. I can’t afford to buy every report they send out, nor do I need to because not all of them are about romance. I don’t even need the ones that are about romance because I think I keep a pretty good eye on industry information in other ways. Remove the noise that gives you a headache, but think about what’s beneficial first. That may mean trying an episode of a podcast you’ve had your eye, uh, ear, on and finding out you don’t mesh with the hosts. Maybe that means actually sitting down with the craft book you’ve been wanting to read, and finding out that it does have some valuable information in it.
There are are less callous ways to figuring out what you want than what this saying implies. Gently sweep what’s not working for you out the door, but realize what might not work for you is something that makes someone get out of bed.
Go easy and be gentle. Extricate yourself if you must, but do it with intent and if you’re doing it to person, use sensitivity, compassion, and empathy. And remember, you may be what people are removing from their own lives, so accept their decision with grace and honesty, and like with the coworker who ghosted me, it may be the best thing that ever happened to you. And I didn’t have to do a thing.
Trend number six: Trad and Indie Converge in Due Course We already see this happening in different ways, so I would imagine this will keep going. Publishers snapping up indies who are doing well to exploit the audiences they’ve already built, trad authors publishing titles on the side themselves, the Big Five using print on demand technology. Publishing is getting mixed up more than it ever has been, and that won’t stop as authors and publishers alike look for the best ways to find an audience, save money on printing and distribution, and keep as many royalties as they can.
I think what this means for indies is that as long as you put out a good book that has a good cover and has been edited, it’s not going to matter if you published the book yourself. The stigma that used to come from self-publishing is gone. Trad authors who publish on the side to either add extra books to their publishing schedule or publish books that their agent didn’t sell, or whatever the reason is, they have a loyal audience who buys all their books and it doesn’t matter if it was trad-pubbed or not. Indies don’t have that convenience of an already-made audience, so that’s one thing we have to take upon ourselves, but everything else is pretty much the same, especially when we read every day about a traditionally published book that needs more editing. If you want to read about traditional publishers using print-on-demand equipment, Jane Friedman wrote a blog post about it and you can read it here: https://janefriedman.com/dont-demonize-print-on-demand/
Trend number seven: AI Tools Become More Mainstream I think anyone who really believes this isn’t tapped into the way a lot of authors feel. I get that being on Threads and seeing the hate AI evokes isn’t an accurate sampling of authors everywhere, but just knowing that there is a portion of authors out there who won’t use AI no matter what makes this prediction shaky at best.
As I discussed in my blog post about KC Crowne, I do understand that Al can be used for different things. WWM’s article also talked about non-fiction uses, such as “social media posting, to advertising, email, sales fulfillment, or tax management” and I think if authors start embracing Al in bigger numbers, that will be all they’ll use it for, because, here’s the thing. Writers actually like to write. We want to plot our stories, we want to come up with backstories, we want to delve into our characters’ feelings and emotions so we can evoke those feelings and emotions in our readers. If we turn to Al for any part of that creative process, why are we writing then? Like with KC wanting to relate to her readers, how can she do that when she won’t take the time to get to know her own characters and write her own work?
People who predict the controversy of using AI will go away don’t have their fingers on the pulse of what a lot of authors feel. We also want people to get paid for their work, which is why I would never ask Al to create a picture for me. Almost every single thing you want can be found on a stock photo site, and if you can’t find it there, hire an artist, and maybe she’ll be able to pay her internet bill with the fee you’re paying her.
Readers may not care if you use AI to write, or to make your books’ covers, or to make Facebook ads as long as their enjoyment of a book they read isn’t impacted. Which means that whether you use AI or not, your main goal when writing and packaging your book should be to deliver a good product that will keep readers coming back for more.
Trend number eight: AI Unlocks Licensing and IP Innovation I think this trend will only work for the authors who can pay to do it correctly. A long time ago on Twitter I saw someone who said she was using AI to translate her English language books to German and then she was publishing them. She wasn’t using a German-speaking real live human to double-check Al’s work, and I think that is a big mistake. Al doesn’t understand nuance and context, and there’s a reason why the phrase “lost in translation” exists. But, paying a proofreader, any kind, costs money, and using AI is supposed to help us get around that, right? So yeah, she might have had more IP in her hands, but God only knows what she was selling her German readers. Maybe it isn’t that bad, but who’s going to know unless she starts getting bad reviews? By then, it’s too late.
AI narration is getting better and better every day, but I haven’t heard anything recently about the quality of KDP’s audiobook program. It made waves when it first came out, many authors cursing it to the depths of hell, others embracing it as an affordable way to finally have their books in audio format. When I found out that duo narration, preferred when writing dual POVs, wasn’t available, I lost interest in it anyway. I’ve always figured audiobooks will be out of my reach as I can’t afford production, and I kind of left it there. Considering a determined reader can figure out how to have a book read to them on their device, it may not matter much. If AI narration is getting better, so is text-to-voice and the experience for a reader that’s not too picky will be just fine.
I think the bottom line on AI and IP is that yeah, Al can help you put together translations and audio books and art for special editions, but it’s up to you to make sure the quality is there (no one wants to see a model who has six fingers on each hand and has three legs). Al can make mistakes, (just look at Grammarly and how often they recommend commas you don’t need) and going without a human to check and make sure what he’s doing is okay is a risk I wouldn’t want to take with my audience. Listen, I’ve edited for authors who have trusted Grammarly, and it’s harder to edit a manuscript like that than if they would have just handed me a rough draft. Grammarly and other editing software is not perfect so always use with caution.
You might end up with a lot of IP if you use AI to get ahead, but if it’s trash, it’s not worth much.
Trend number nine: Audiobook Accessibility Expands in 2025 We already talked about this a bit, but it will be up to authors who want to use AI narration and readers who want to listen to it. When it comes to AI, it isn’t just about availability and quality, it’s also about what you feel is best for you, your book business, and audience. Not everyone wants to support AI. Maybe we want to support true voice actors who depend on their jobs to make a living. Maybe readers would also like to support humans. Once you put out enough audio books, you’ll find an audience who will support either (or maybe even both). Maybe you’ll find a system where you hire narrators for full-length books but use AI for novellas, or maybe you write only shorts and AI is good enough for your needs. As access expands, it doesn’t mean authors will use it. And if authors us it, it doesn’t mean readers want to listen to it. So while this trend is true, it will expand, because why wouldn’t it, authors can choose not to create with it and readers can choose not to consume it.
Trend number ten: POD Goes Mainstream We talked a little bit about this already, and it didn’t even occur to me that I’ve purchased a book from a trad author and her paperback book came printed by KDP (there was the time, date, and location stamp in the back). I was wondering what the heck and if she’d been dropped by her publisher and had gotten her rights back. It makes sense for publishers to use POD as it takes up less space than keeping stock and they don’t have to worry about titles going out of print. But as Drew Broussard in Jane’s blog post I linked to above says, there’s just a little lesser quality with a POD print than a book that came from a print run. You’re not going to get the embossed letters or fancy textures, you even run the risk of getting the wrong book between the covers, so I’m guessing that publishers will decide which title will get the POD treatment based on how big the audience still is and how old the book is.
This also could be why it takes so dang long to get author copies. Obviously the more authors who depend on POD the busier the equipment is, and that means planning ahead months if you need to order author copies. Especially since the more authors who use the equipment the more taxed they are and you don’t know if your books will come in good condition and you need to put in a replacement order.
Everyone says don’t write to trends, write the book you want to write because trends change too quickly to keep up. That’s not true, and Billionaire romance is proof of that. Everyone said that was a trend, that “mommy porn” was a passing phase, but it’s going on fifteen years since EL James published her Fifty Shades of Grey trilogy and Billionaire romance is still one of the top selling romance subgenres, though lately Mafia is giving it a run for its money. Trends take a long time to actually lose favor with readers, even if it feels like it happens overnight. These trends WWM talked about won’t fade because that’s just the direction publishing is going right now. AI won’t go away because too many people find value in using it, even if practices like using it to write or narrate books some find too abhorrent to do.
2025 will be like all the others, authors writing good books and trying to get them seen to build an audience of their 1000 true fans. Sometimes I think the publishing industry is glutted with too many books, but then I remember that readers can read a book a day and demand probably matches supply, even if we look at the thousands of books published every month and it doesn’t feel like it. Personally, I don’t think ramping your publishing schedule will help any. If someone doesn’t know you’ve written a book, they wont know you’ve written two. Being that the top marketing advice right now is to write the next book, advice I have passed along and believe in, I think we should still be writing with intent, trying to level up our craft each time we write, always trying to write a book better than our last.
The fact is, it’s difficult finding an audience, but the trick now is to not give up. Do what you have to do to stay interested and engaged and not lose heart. I’ve started to enjoy working on LOSS AND DAMAGES again, and I get excited talking about the next book I’m going to write. I like thinking about the future and the books I want to write, having material planned for well into 2027. I don’t know what life has in store for me, but I’m pretty sure writing is more than a passing trend.
Take care of yourselves this year, and in the meantime, I’ll you next week!
Back in the day, I used to be excited to order my proof from KDP. It was fun to see my book look like a book, and I’d take pictures of it, proud I was a published author. That was when we published through CreateSpace and they didn’t have that ugly stripe in the middle. When Amazon merged CreateSpace and the ebook part of KDP, I didn’t mind. I liked having my book versions together on one dashboard, and when they added the NOT FOR RESALE stripe, I was okay with it. A lot of physical ARCs have some kind of warning that it’s not the finished product, and these are no different.
But, there is also other value in ordering a proof (if you can) and as the years went on, I started going over my proofs. Now I’m always shocked to learn not everyone proofs their proofs, and they are missing out on a great opportunity.
A last editing sweep, of course. Editors and other authors say to change your font in your Word document to make typos stand out or use the read aloud feature (listening to the voice read a word that’s not spelled correctly is funny), and those are both great ways to find typos that would normally slip by. But, also reading your proof is a good way to see run-on sentences, punctuation errors like broken ellipses, spelling mistakes, and more. One of the things I have noticed is that reading your proof can actually help you see where scenes could be plumped up or if it drags. Reading your book, flipping the pages, and seeing the words on a printed page allows you to feel how your book moves, and when I was proofing my King’s Crossing series, I made a lot of scene changes right at the last minute. There’s something real about holding your book in your hands and reading it, and if you don’t proof your proof, you’re missing out on that experience.
Check your formatting. Sometimes things look okay on your screen but not in print. When I was proofing books 4-6 of my King’s Crossing novels, there are a lot of journal entries. Max left Gage his journal that described a lot of what happened in books 1-3 and played a huge part in Gage figuring out Zarah’s past. But I wanted to format those journal entries in a way that didn’t distract the reader from the story. I finally ended up just using italics, though I tried other things like setting them in in a block quotation or an alignment block. Then, once I decided on how I wanted them formatted, I had to go through all the books and make sure I changed them all and didn’t miss any for consistency. Sometimes you’ll end up with just a word or two on a separate page that you need to fix, sometimes the pictures in your back matter need to be adjusted. You won’t know those things if you don’t proof your proof.
Check the cover. Print on demand isn’t always accurate, and KDP is notorious for printing dark. Sometimes you might decide to go with a matte cover instead of glossy. You are never going to get the colors you see on the screen, so it’s best to order a poof copy and make sure the colors are how you want them, that your spine looks good, and the back over looks professional. A lot of times I don’t get the gradients lined up to the spine just right and I have to move it over. You won’t be able to tell that looking at a PDF of your cover. One of the last-second catches I saw when I was proofing my Rocky Point Wedding series was that I still had A Rocky Point Wedding Book One on book four. KDP might have caught it when I published, but it was better that I saw it and fixed it myself.
This is book four. Ooops.
Look for lines and scenes that you can use in graphics and reels. This will probably be one of the last times you read your book, and you can use this read-through to highlight hooky lines, dialogue, and scenes you can use in social media graphics and TikTok videos. One of the most time-consuming things is to page through your book, looking for lines you can use, and if you do this during your last edit, you’re saving yourself time in the long run. I wish I would have thought of this a long time ago, but social media isn’t my strong suit. You can be sure that I’ll be doing it from now on.
Peace of mind. I see so many people who want their books in bookstores and libraries, yet they never order a proof to see exactly what their readers are getting when they pay 10-20 dollars to buy a paperback. I want to see exactly what my readers are going to get. I want the cover to look good, I want my formatting to look like a traditionally published book. I want to be able to catch all the typos I can (humanly) catch. I know that cost can be a barrier for some, the cost of the book and shipping might be too much after spending on editing and cover design, but as long as you are able, I would always recommend proofing your proof.
You probably don’t want to know how many proofs I ordered of my King’s Crossing series. That series is over four years in the making, and I changed the covers, too. I spent a lot on books I ended up throwing away, not needing them after fixing what I needed to fix. I throw away a lot of proofs, actually, because I don’t need them anymore. I only have room for so many, and prefer to keep a few author copies on hand instead. If you have the space, you might keep them for nostalgic purposes, but I don’t have much room, and I don’t see the sense in keeping them. The finished product is enough for me.
Ordering a proof is exciting, but it’s also a chance for one last read, no matter how sick you are of the story by now. Enjoy the last time you’ll read it, and quietly say goodbye to characters that you worked so hard on.
The first month of the year is almost over, but I’ve been promising this blog post for a while now, and I think Written Word Media’s 2025 predictions are still worth exploring. I need to break this post into two parts, five trends in each, or this blog post will get so long no one will want to read it, and honestly, I don’t have time to do all ten at once (still gotta get some editing in today). I linked to the article if you want to read the original first or as you go along. Some of them you might have seen before, here on this blog, or theirs. Sometimes it feel like publishing, especially indie publishing, can move quite fast, but in reality, publishing, both trad and indie, moves at a snail’s pace, and turning in any other direction than the one in which you are going is slower than the Titanic trying to avoid that iceberg.
Let’s begin:
Trend number one: Authors Focus on Building Loyal Audiences I feel like this might be a given, and no offense to WWM or the author of the article, but I don’t see the point of adding it. Authors have always been focused on building a loyal audience, finding their true 1,000 fans. I’m not sure why it was included, except maybe to accentuate the fact that building a loyal audience is hard work. First you have to actually find your readers, then offer them enough books to either look forward to everything you write, or self-select out of your books because they don’t like your style or voice or whatever reason they have. How you go about doing this will be different for everyone, not to mention if you can only write and publish one book a year, it will take a long time. The authors who are making a living wage and who do have their 1,000+ fans have managed to accomplish this, so we know it can be done. But given the number of books out there, finding, and keeping, your readers is just a given of being an author. Write your books because without them, you won’t need an audience.
Tread number two: Authors Invest in Email Marketing It’s always been known that if you’re an author, you should be building a newsletter, and if you’re not, that’s a personal choice that may come back and bite you in the butt. After the TikTok fiasco, I saw a lot of authors on Threads saying they might start one or start a blog so they have something that’s not social media. It’s probably the smart thing to do, since we saw a lot of desperation when TikTok almost went away, and even some now, because if you deleted TikTok off your phone or other device, you can’t get it back. The app store doesn’t allow you to download it anymore (and if you do still have it, there won’t be any new updates).
That’s not say you can’t use TikTok in your browser, but who knows what kind of reach it has. We’ll talk more about Meta in the next trend, but if you don’t like good old Zuck (for political reasons or other), you might not want to be dependent on Facebook, Threads, and Instagram, either. They say you can’t be everywhere at once, but maybe be on a place that you control first and foremost, and then use social media as a backup or Plan B. Evergreen content can be used over and over again, and all content can be repurposed. A blog post on your author site can be chopped into chunks to use on your FB author page or IG. I think the main thing here though, is to train your readers to look for you on your website. If you have an active FB page, make sure they know you have a website too. Turn your website and your newsletter into your primary source of news for your reader. Billionaires don’t care about you–we see this over and over again. Stop thinking they do and take care of yourself. Jane Friedman has a get-started-guide to newsletters, and you can read it here: https://janefriedman.com/email-newsletters-for-authors/
Trend number three: Meta Continues to Dominate Unfortunately, because he owns Facebook, Instagram, and Threads, there’s not a lot of places for authors to go if you want to avoid Mark Zuckerberg. Personally, I think he’s an idiot for licking Trump’s feet. Be that as it may, he owns a lot of social media now, and if you have a large following on your Facebook author page or your Instagram page, you probably don’t want to leave. I think if anyone was still hanging around Twitter, they left after Musk’s Nazi salute. Finding anywhere else to go is difficult, Bluesky’s founder Jack Dorsey (that is such a good name though) not without his share of problematic activity. I don’t use social media a lot, though I’ve been posting more this month because I joined a challenge. Once the challenge is over at the end of the month, I’ll probably just go back to not posting at all. Being accountable to someone helps, but I should be feeling accountable to my readers and so far, that has only extended to my blog and my books. If I say I’m going to have a book out at a certain time, I do and that’s about as far as my accountability goes.
As far as ads, Facebook ads probably are the best ad platform an author is going to get, Instagram, Bookbub, and Amazon coming in close second, third, and fourth, though hard to tell which order. They all have their attributes and setbacks, and though I’ve struggled in the past, I would lean toward Facebook ads if I ever wanted to run more ads in the future.
I think the thing to remember about any social media, not just what Zuckerberg owns, is that if you’re trying to reach readers, that’s different than being part of the writing community. Approach each platform with the goal you have in mind. If you want to post graphics and reels all day that feature your books, Instagram seems to be the place for that. If you want to connect with other authors, Threads and Bluesky seem like the better choice. Facebook acts as a one-stop-shop, and you can join author groups for publishing and marketing information and networking with other authors to join newsletter swaps and author-driven promos, start an Author page for your readers, and run ads. Each platform does have different purposes, and while above I suggested you reuse content, not all content will be fit for all platforms. For an example, I’ve been posting a lot on my FB author page, but that’s kind of an anything goes platform, whereas, if you’re trying to create an aesthetically pleasing grid on Instagram, everything has to be in line with your theme which means you’ll be planning your posts. Choose your goal and have your plan. I post on FB and Instagram to promote my books to my readers, joined FB groups for publishing industry news and networking, and I joined Threads (though I said I wasn’t going to) to get book news and just post random crap that’s not fit for anywhere else. (How many people care I had to buy a new coffeemaker?)
It seems like Meta will be around for a bit, but always have a backup plan. When Meta servers go down, Facebook, Instagram, and Threads go down at the same time. That’s a lot of social media blackout. Know why you’re posting and what you want to get out of your social media use. If something isn’t working, move on. Algorithms are heartless animals, don’t let them beat you down.
Trend number four: Direct Sales Continue to Grow I think this is really true. Authors are seeing the benefit of cutting out the middleman and earning more for themselves. But, on the flip side, if you don’t have the technical savvy (or patience) to pull it off, don’t have the space to store physical books, don’t have the spoons to think about any of it much less the ability to get to the post office two or three times a week, I wouldn’t worry about it. For as many authors who do sell direct, there are just as many or more who do not. Because my ebooks are in KU, I couldn’t sell those directly, but I could sell my paperbacks if I wanted. I don’t have the space to store stock, and though I know a couple people who could probably help me get some kind of system set up on my website, it just sounds like too much work.
Honestly, anything more than what I’m doing sounds like too much work. Direct sales doesn’t necessarily mean setting up Stripe on your website and shipping physical books out of your home. It could mean setting up a Patreon and asking readers to pay for exclusive content. It could mean setting up a paid newsletter. Anything where you are engaging with readers directly, where they pay you (minus the fees of whatever platform or system you’re using) directly for content they want. If I ever had a book take off, maybe I would create a special edition to sell directly to readers somehow, but all that seems so up in the air and you have to consider ROI. Are you getting enough from the time and stress it takes to put all that together? I sound like I’m against direct sales, but I’m not. If you have the energy, resources, and your books are available to be sold elsewhere other than Amazon, then you should do it. What I’m trying to do is tell authors who don’t want to or can’t do this right now, or ever, that it’s okay. Not everyone does it or wants to do it. With my luck, I would put paperbacks on my website and sales would explode. I don’t have a team to handle that. Amazon is okay for what I want it to do. They take care of taxes, distribution, and shipping, and royalties land in my account.
I don’t know what’s in store when it comes to a trend like this. More authors doing it? Maybe, as Amazon’s reputation gets worse and worse and Draft2Digital and IngramSpark get increasingly harder to work with. Indies go indie to be in control, after all, and there’s no greater control than selling your own books.
Trend number five: Authors Experiment with Pricing I think all authors experiment to some extent, though from the small sampling I’ve seen on Threads, authors could be a bit more flexible. Amazon doesn’t make this easy, only giving us 35% if our prices are 1.99 and below, and we’re reluctant to price at .99 only to receive 34 cents per sale. This is where having a series can come in handy, putting your first book for .99 (or free if you’re wide) as a loss leader and recouping that loss when a reader reads all the books in the series. There are a lot of arguments as to what book blasts like SYKD do for anyone, though no one can truly know since evidence for or against is so elusive.
When I price my books, I think of two things: I’m in KU so price doesn’t mean that much, but I also want to be price-friendly for readers who do not have KU and have to pay out of pocket. Right now my six-book series is priced like this: Book One, .99; Book Two, 1.99; Book Three, 2.99; Books 4-6, 4.99 (USD). That’s still over twenty dollars if someone wants to read all six. That sounds crazy to me considering they could pay for a month of Kindle Unlimited for 11.99 USD plus tax. They could read mine and as many other books as they could for the month. I understand not every country has access to Kindle Unlimited but my audience is 75% US, so I always keep that in mind when I make decisions for my book business.
I gave away almost 15,000 books in 2024, and I see the benefit in giving away a first in series or even just a standalone to let readers get a free taste of what you offer, but as the article states, we have to price in a way that we still make money. That’s been something I haven’t quite figured out, and we all have to find that delicate balance among ad spend, giving away our books, and pricing low to keep readers happy but also to reach whatever monetary goals we have. I’ve decided making money isn’t going to be my focus in 2025, stopping all my ads and just letting the chips fall where they may. I’m focusing on enjoying the writing process and not thinking so much of how many books I’ll publish every year.
The more books you have, the more choices you have. You don’t have to think so much of price if you have only one book out or if your series isn’t complete. Look at the bigger picture when pricing your books, not just what you’ll get when one person buys one book. (I also touched on this in a different blog post and you can read it here: https://vaniamargene.com/2024/07/29/every-time-someone-reads-your-book/) Pricing your books is a sales and marketing strategy, so try to know what kind of outcome you want when figuring out what to price your books. You can’t measure return on investment if you don’t know what kind of return you want. Sometimes it’s not all about sales, it’s about exposure or read-through.
Experiment and see what works for you. The first three books in my series won’t be low forever, but I can’t guarantee when I’ll get around to changing them to 4.99 like the rest. It is smart though, to mix it up every now and then, even if it’s just so you have something to write about in your newsletter.
That’s about all I have for the first five of Written Word Media’s 2025 trends. I’ll do the other five next week. Here are some quick links if you’re looking for resources about what we talked about. I hope 2025 is treating you well. I can’t believe how fast time is flying by.
I guess everyone is talking about KC Crowne’s AI faux pas now, and with AI being a hot button in author circles anyway, we might be talking about this for a long time.
Last week, a romance author published a book in their mafia romance series and I assume went about their business. It wasn’t long after an AI prompt was caught in the beginning of the book, signaling to everyone that they were using AI to help them write their books.
I’m not going to rake them over the coals for using AI. The fact is a lot of authors do and will continue to do so. Using AI is a choice, and it’s one authors make every day. I don’t use Al to help me write my books, but I do use him to help me with ad copy and just the other day I fed him my blurb to help me think of mini-tropes for an arrow graphic. I bounce blog ideas off him, for this blog and for my author newsletter, though mostly for that one I ask him for blog title ideas to help with my open rate. In my mind, he just takes the place of a friend who doesn’t have time to brainstorm. Not everyone is hanging around their phones and sometimes you can’t wait for feedback. My so-so attitude would probably get me canceled by authors who are so whole-heartedly against AI that they won’t even talk about it. I think there’s a time and a place for Al (for any man, really, haha), and for every author that’s going to be different. Some authors use him as an editor because they can’t afford a human, some, like KC, use him to plump up scenes (though I doubt a machine can create relatable characters. That seems redundant when even the author couldn’t make her characters as three dimensional as she wanted.). Some authors are like me and use him to think of ad copy and whatever else, leaving the actual writing of the books in their own hands. Like a stalker, Al isn’t going away. Resistance is futile.
What I wanted to talk about is a couple of things that have come up since readers found that AI prompt. One of the most frequent I’ve seen is, Why didn’t an editor catch it? I don’t know this author, don’t know what their editing process is like. They could have a million beta readers, editors, whatever, but I think what everyone wanted to do was accuse them of not using an editor at all. I doubt that a bestselling author like KC Crowne forgoes an editor, and the simplest explanation I can come up with is they were responding to feedback (a flat scene from the looks of it) and asked Al to help plump up that scene. Not every author asks their editors to look over changes, hoping that they aren’t editing in typos as they fix other things. They probably got Al’s help, copy and pasted, and away they went. They might have been in a hurry if they were working against a preorder deadline, and we all know mistakes can be made when you’re rushed. I’m not excusing them at all, I’ve published books with typos (that publishing anticipation never goes away and being in a hurry to upload your files to KDP can position you to make a lot of mistakes), but I can understand it happening. So that’s why I think that AI prompt was missed. That author was the last to look at it before they uploaded the files.
Another thing that was called into question was the number of positive reviews that book had that didn’t mention the AI prompt. A lot of those reviews came from Booksprout, and because I use that site to get reviews, I feel compelled to defend those reviewers. Booksprout reviewers want to help you, and for the most part, they will leave four and five star reviews. If they have an issue with a book, they tell you in private feedback. I’ve put a lot of books up for review, and the only review that was “critical” that I’ve gotten was for Give & Take, the first book in my Lost & Found trilogy. She admitted she wasn’t the target audience and she said the same in private feedback. She also mentioned she didn’t think Jack had enough emotional growth. I thanked her for her time and explained that his character arc was still developed in the next two books if she wanted to read them. She never responded and I didn’t push the issue.
I don’t know if KC’s reviewers on Booksprout caught the prompt. I don’t know if they told the author. I don’t know if they told the author and they didn’t read their feedback. I don’t always read or respond to my feedback. A lot of it is them catching typos, and if they reach out, I’ll thank them for telling me and that’s it. It’s kind of a hands-off site. Authors stay on our side and readers stay on their side. Except for a couple of readers who have reached out in other ways, I don’t communicate with my reviewers and most of the time it seems like they want it that way.
So when we ask why their Booksprout reviewers didn’t catch it, we don’t know they didn’t. The author, or her PA, could have not looked at the site after she uploaded her book on there, or maybe she was locked into preorder edits and couldn’t fix it right when it was discovered. That doesn’t seem to be the case, though maybe. I don’t know the publishing timeline. God knows how many readers it went out to if she had it on preorder and she had to wait to fix the mistake. Because we don’t know the whole story, I wouldn’t judge the reviewers on Booksprout, and I will continue to use that site for reviews with Loss and Damages. Like with any kind of social media or anything that has a measurable ROI, you get out of it what you put into it, and over the years I have met some lovely readers who pick up all my books.
I doubt this will be the last time we’ll see something like this happen. Authors are using AI and like someone said on Threads, we will read books that have been edited, co-written, or written by AI and edited by the author afterward, without knowing. It’s interesting because I was reading Written Word Media’s 2025 trends, and their first trend was that readers will be building loyal audiences and their seventh trend was that AI will become more mainstream. I’m going to talk more about all the trends next week (that was supposed to be my blog post for today) but I think authors who want to build loyal audiences and who use AI are going to have to work harder and smarter to connect with people. KC Crowne alienated a lot of people authors. Whether there will consequences remains to be seen. The one big difference between an author like me getting blog ideas and an author like KC who uses it to plump up scenes and make characters more relatable is that I don’t ask Al to feel. He’s a machine and regurgitates what he learned from other people and scrapes the web for information that’s already out there. He’s not going to be able to write about a man’s fear a woman doesn’t love him anymore, or a woman’s happiness when the man she loves asks her to marry him.
If anyone judges KC for anything at all, it should be for the fact that if they’re having trouble writing relatable characters, that’s a craft issue and nothing they should be looking to take shortcuts on. I only mentioned this because she posted an apology on Facebook:
I don’t know how they think asking Al to help them will result in enhancing a reader’s experience. Only an author can do that, digging into backstory, emotional wounds, and stakes. They have to get to know their characters, what motivates them, what they love and what they hate. I don’t know if they’re spending time with their characters, letting their stories marinate. They say the best writing happens in the shower and while you’re washing dishes and this is absolutely true. If they’re writing quickly, perhaps slowing down and sitting with their characters would help. That author makes thousands a month on their books, and I can’t imagine the pressure that would create. The need to keep that going because they probably have people on their team they pay along with their own living expenses, but like I said in a previous blog post, turning to AI is not the answer. At least, not an answer to that particular question.
Another author’s thread I happened to see said using AI is lazy and authors shouldn’t do it. I was a little offended, as lazy is the last thing I am. It also insults authors who use a program like ProWritingAid when they can’t afford an editor. Is it lazy to ask Al for newsletter subject lines? Is it lazy to ask him for help naming a character? There is a line between not doing the work at all and working smarter. 75% of the time I use Al as a search engine, and he’s very quick at scraping the web for what I want to know. Is it lazy of me not to do a real Google search and comb through articles? I write all my own books. I do my own covers in Canva using stock from DepositPhotos. I know they have started adding pictures done with AI, and when I’m doing a search, I filter them out.
Whether an author wants to use AI or not isn’t for me to judge, but if they’re using AI for character development and making a scene richer, then maybe they need to step back and figure out why they’re writing, or still writing, in the first place. A machine can’t relate to people.
KC Crowne is lucky this TikTok BS came along. It will help bury their mistake and in a couple of months when they rebrand and rerelease that book (I would assume that’s what they’re going to do–why waste a good book?) everyone will have forgotten what happened until the next author who gets caught using AI comes along.
So, the outcome of this mystery? Slow down, enjoy the process, and read your proof!
Al might not be human, but you are, and we all make mistakes.
So, a couple things caught my eye this morning while I was having coffee trying to wake up. Thursdays are my Mondays and I don’t always handle the mornings as gracefully as I should. Becca Syme says maybe not opening social media (or checking your sales dashboard) the minute you open your eyes could help, but for now this is my way of easing into my day.
The first thing I saw this morning was this lovely Thread by Holly June Smith (typed out in Alt text):
I really love this and what I needed to hear because underneath all the blog posts I write about doing better, complaining about low views when I do actually post, and just overall wondering if social media really moves the needle at all, is the fact I have a really difficult time posting. Even on my personal Facebook profile, I rarely post anything. I don’t care much about “checking in” when I go somewhere or telling people about my day. I don’t take pictures of my breakfast, and if I take a picture of a boozy drink like the one I ordered last night when I went out with my sister…
Southtown Pourhouse, Fargo, ND
…I usually forget to post it and delete it off my phone later. I learned years ago on Twitter that followers don’t add up to a whole lot.
Then right after I saw Holly June’s perfect thread I read someone’s bragging about her social media growth. It made me feel crappy for about two minutes because while she can brag about how quickly her account grew, I have a lot of things I’m proud of that (in my opinion) are more important than that.
If you ever feel down because your social media growth isn’t what you want it to be, remember what’s important. Here’s a list and you are welcome to print it out and tape it somewhere to remind yourself that there are more important things than follower count.
Write your books! Remember why you got into this game to begin with. Everyone is talking about what will happen when TikTok gets banned, and when you have 40k followers and use that platform to sell books, yeah, it’s going to be a devastating development. I’m still pretty optimistic that TikTok won’t go away anytime soon (I’ll believe it when I see it), but social media platforms and the billionaires who own them are fickle beasts and one way to control that is to keep your eyes on your own paper and write your books. Your books will always be there no matter what kind of social media disappears and what takes its place. I’d rather say I wrote three books this year than say I gained 50 followers or whatever. Remember what’s important. Besides, even if you do have a ton of followers, they can’t buy what’s not there.
Make real connections. Personally, the only reason I know of to have social media is to make personal, genuine connections. Obviously, 100% of my online friends I’ve met through social media. Though, some have reached out to me through this blog and we stay in touch through email or the messages part of a platform like Instagram. Network with others in your genre, build bridges with those you can help and who can help you. That’s what social media is really for. (I’ve said for years if you’re not connecting with other authors and using it to find out important book news, you’re using Facebook wrong.) I’ve been friends with a handful of people for several years that I met on Twitter and I wouldn’t have met them if I hadn’t be a part of that platform.
Be helpful. It’s going to sound dumb, but helping my friends and other authors is probably the most important part of this whole thing. I learned how to do book covers, I have Vellum and learned how to use it. Now I help other authors who can’t afford to hire out those services. I edit for people when I can. I beta read. I like helping people and between that and writing my books, publishing them and hearing feedback from readers that they loved the story, those are the two most important reasons why I keep writing and publishing. It’s why I keep coming back to this blog every Monday. Just the other day I got a message on Instagram from someone who thanked me for writing the Canva tutorial on how to make a full paperback wrap. I’d rather have someone reach out and thank me for giving her the tools she needed to publish her book than a million followers.
Build a community on property you own. I can’t stress this enough. Like the future of TikTok and what Musk did with Twitter, you never know the outcome of some of these platforms. Some seem to be around to stay, but for every platform that hangs on, there are more that don’t like MySpace and Google +. As an author, even if you don’t want to hear it, build your reading community on land you own and that way it doesn’t matter what social media does or doesn’t do. Create a website, blog on it if you want so you can build SEO. Start a newsletter. Collect those email addresses and back them up often so no matter what happens to your aggregator, your readers are yours to keep. Sometimes we put our energy into the wrong place. I’m not saying building a following anywhere, like TT or your Facebook author page, is a bad move, but also have a plan B, because just like we say about Bezos, they don’t care about you. The last thing Mark Zuckerberg cares about is your book business. You have to take it upon yourself to find a way to stay in touch with your readers that doesn’t depend on anyone else. If you have an FB page, frequently remind them to sign up for your blog or newsletter or as an alternative, tell them to follow your author page on Amazon. Amazon may not be around forever either, but if they don’t want to give you their email address, I think a follow over there is the next best thing. Now that Zuck owns Instagram, Threads, and Facebook, when their servers go down, ALL that goes down. Having a way to reach your readers that doesn’t depend on someone else is a must. It really is.
You can get down looking at other authors’ follower counts, but behind the scenes, those followers might not be doing anything for them anyway. I know my followers on Twitter didn’t, but I also made friends and that’s what really counts. Post if you want, find joy in sharing your work with others. I’m not saying having a social media account and trying to gain followers isn’t valid, it can be in this world of being online, but it’s definitely not the end all be all of your publishing journey. I have to remind myself of that when I see others’ social media accounts exploding and mine is a stagnant mess. But I’ve accomplished a lot in the past year. I’ve finished a 6-book series and started publishing those books. I’m editing a standalone that sounds so good, and the cover I’m tweaking is a perfect match. I’ve picked up a reading and formatting project I’m going to start working on soon.
I’m on social media. I like talking to other authors, talking shop, supporting them in bite-sized Threads pieces. I’m trying to like posting on my FB author page, even if my reach is bad and my engagement isn’t any better. But with anything, what you put into it is what you’ll get out of it, so I’ll keep posting my favorite lines out of my books, talking about my books, and my life as an author. If those posts find fans, they do, and if not, that’s okay. I’ll keep editing Loss and Damages, and it will be a solid addition to the backlist I’ve written over the years.
And unless I’m starving, my breakfast won’t have anything to do with it.
Come back on Monday. I’ll have my usual post and I’ll be talking about the 2025 Written Word Media publishing predictions. Have a good weekend!
I’ve been talking to my friend Melody a bit about marketing. I love talking marketing and publishing, can’t get enough talking shop even if I have been feeling down the past few weeks just because of how things are going and where things are headed. But unfortunately, being a writer is in my blood and it’s something I’m never going to be able to stop. Adjusting expectations, yeah, and maybe I’m too tired to manifest anything except my next snack as 2024 was a good but a tiring year, and well, stopping my ads brought on a new question.
If you need to promote something, where in the heck are you going to put it?
Many of you know I have a free novel on my website. Right now I don’t have email collection turned on in Bookfunnel, which means anyone can download it without giving me anything in return. You might think that’s silly and a waste of what a reader magnet is supposed to be for, and you’re probably right. In my defense, at the end of the book I ask them to sign up for my blog if they haven’t, and direct them to my Cedar Hill Duet if they liked My Biggest Mistake.
So I’m not being completely obtuse. The thing is, where do you put that Bookfunnel link to lure in new readers and cajole them to give you their email address? Right now I remind people it’s there when I blog/send a newsletter on my author site, and so far that’s been okay because my posts show up on the WordPress reader (and I have them post to my FB author page and my LinkedIn account). Since I moved my blog over from MailerLite, and I don’t remember when I did that, maybe last summer, I get a few views there every time I blog. That’s the only place right now people see my reader magnet, unless they get to that part in the back matter of my books.
This isn’t just about reader magnet links, it’s about any link. An Amazon buy-link, a books2read link. A blog link, if you’re hoping to get more traffic. We say social media, and that’s a quick and easy answer, but also, it’s a stupid answer because not everyone is going to have a following for that to do any good.
Where are some alternate places to put your links? Here are some ideas.
Newsletter link
Author Bioson Social Media *Goodreads *Facebook Author Page *Instagram *BookBub *Amazon Author Page These are great places to add your newsletter link. I have my website link up in case I ever need to change my Bookfunnel landing page, then I’m not scrambling to change links everywhere. Amazon won’t let you put links in your bio anymore, but you can get around that by typing it out with spaces like vmrheault . com / subscribe. Skip the www or the http:// because their bots will flag that as unacceptable language. If a reader wants to sign up badly enough, they’ll type it in correctly into their browser.
Email Signature I don’t have an email signature, mostly because I use my personal email for everything, and I don’t now how beneficial it is to have a business signature at the end of personal communication. Though, I’ve been publishing for eight years now, so anyone I happen to email wouldn’t be taken by surprise. What’s really cool is that Canva has a lot of email signature templates to choose from, if you’re not shy about adding your picture and all your info. Not sure if I want to go all out like that, especially since I never had a logo designed for my business, but something would be better than nothing, considering that a lot of time I don’t even add my name to the bottom of my emails. I’m not trying to be rude, it’s just more disinterest than anything. I’ve said what I need to say and I’m done. Here’s what I made in Canva. The only thing I don’t like is the links aren’t clickable, but this looks nice.
The back matter in all your books. This is kind of a no-brainer, but it’s worth reminding people. It might be difficult (or impossible) to edit your back matter to include a newsletter link if you haven’t already. Not everyone has access to their files, and it’s why I say to learn to do things for yourself as much as possible. Back matter is a good way to get sign ups, those readers who loved your book so much they want to hear more. Even if you don’t have an incentive like a reader magnet, a bonus epilogue, or whatever the case may be, it won’t take up that much space so you might as well add it. I would direct people to your website though, rather than putting up a landing page address. If you ever have to change your landing page, that’s a lot of work, whereas your website will always be there.
Print Materials I don’t mess with paper often, the most effort I make these days is creating pretty chapter headers for paperback books I don’t sell. The last batch of business cards I made are old, had old information on them, and I threw them out. But, that’s not to say that print material is a waste of time or money. You can make bookmarks or postcards using VistaPrint and leave them at places like your library (or put them into your books if you leave them in Little Free Libraries), at coffee shops, the coffee kiosk while you’re waiting to get your oil changed, or anywhere you happen to be that might have interested readers. Is it spammy to leave your crap lovely marketing material around like that? I don’t know. Some places, like coffee shops, grocery stores, or the library, have a community bulletin board and it might make you feel better to pin up a postcard or three instead of leaving them around like cigarette butts. At any rate, you can create a QR code (Dave Chesson has a free generator and it looks like VistaPrint might have a built-in one as well) that will direct readers to your website where you can invite them to sign up for your newsletter. I think in this instance, having something free to give away would definitely help.
Newsletter promotion services(if you have a reader magnet to give away) I don’t know how effective they are, and by that, I mean, I don’t know how eager readers are to give you their email address and download a book from Bookfunnel, but you can use some book promotion sites like Fussy Librarian and BookDoggy. You just pay for a free book promo like you normally would but instead of giving them an Amazon link use your Bookfunnel link. This is only effective if you turn on your email collection, of course, unless you really are giving away a book with no strings, but considering I complain talk about ROI all the time, giving away a book without asking for something in return seems counterproductive to building your reader audience.
Other options that require a reader magnet. Not everyone has a reader magnet, which is why this is last, but if you don’t have something, I would advise it and possibly make writing one a goal for this year. Very few people will give you their email address for nothing. If you do have a reader magnet, or a cookie, as Tammi Lebrecque calls it, there are other places to put your link but they take a little hustle or some cash. You can join Bookfunnel and pay for the option to put your reader magnet in group promos, the same with StoryOrigin. You can also make friends with authors in your genre and do newsletter swaps. A lot of times newsletters swaps mean swapping free books and putting them in each other’s newsletters, but if you’re just starting out and have a delicious cookie, other authors may let you put your link in their newsletters. Everyone is looking for content so don’t be afraid to offer yours.
Those are a few good places to put your newsletter link, at least, that don’t require a lot of networking and/or money. Let’s talk about other links, like that all important buy-link. I’m going to assume that you’re doing a free sale because we might as well just face the fact that readers are looking for free books and it’s a lot harder to find places to post a link to a full-price or even .99 cent book. I mean, we can talk about this another day, but I don’t think it’s crazy to say that readers who buy full-priced books are already familiar with you and what you write and know they’re going to like what they pay for.
Amazon Buy-Links/Books2Read, etc.
Your Website/Newsletter/Blog This probably doesn’t need to be said, but make sure you tell your already existing readers about a sale or new release, even if you only have five people on your list. Sometimes we get so caught up in finding new readers that we forget to give love to the readers we already have. My list is small and my open rater is smaller, but I still get interaction when I announce something like ARCs, a new release, or a sale.
Facebook Promo/Reader Groups Admittedly, posting to these kinds of groups is like tossing a piece of carrot into a stew full of potatoes and hoping someone who likes carrots will find it. They aren’t the best way to find readers, especially if they aren’t broken up into genres. If you can do a search and find promo groups in your genre, that’s better than posting to a site that will take any kind of book, like this one https://www.facebook.com/groups/221523797876806, still, if you just like posting your link to wherever, it never hurts to try. There are some groups that will let you self-rec but it’s hard to find them because moderators have to work hard at keeping the groups from becoming too spammy. So make sure you know the rules and guidelines of any group or your post will be removed or not even approved and you could be removed from the group, too.
Reddit I didn’t know this was a thing, but I asked Al for advice on where to post my free book link, and he said Reddit (r/FreeEBOOKS). I had never heard of it before, but then, I’m not on Reddit all that much to begin with. I thought, what the hell, and gave it a try and posted the Bookfunnel link to my reader magnet. I gave away 36 copies in a week and had over 7k views of my post.
This subreddit (is that what it’s called?) is pretty active and my book didn’t stay on top very long. I would guess you’d need to repost it every once in a while to continually get new eyes on your book. I didn’t list this idea up top with the newsletter stuff because I posted my Bookfunnel link without the email collection turned on. I don’t know how well a true reader magnet would do on there, more than likely it would make people angry because a book link asking for an email isn’t truly free. So, if you’re okay turning it off or have a true free book to give away–I saw some Amazon links and books2read links–I would consider using this subreddit. I had never posted there before and I don’t know if my results are considered good, but I was pleasantly surprised.
Author-Driven Promos I guess we’re kind of talking about free places, though promos sites like Fussy Librarian and BookDoggy cost a little less than some. But, if you’re looking for a free promo that has the same outcome as a Freebooksy, then look to author-driven promos. These can be hard to find since a lot of times they’re mentioned in Facebook groups of your genre and if you’re not a member, you can miss out. If you ever say FB isn’t good for anything, networking in these groups is definitely beneficial. Zoe York has been doing her SYKD for years, and I only found out about it in 2022 because I was networking with other indie authors and not necessarily romance indie authors. I’m trying to do better, because now that I’m not running ads, connecting with these kinds of resources will be one of few ways to get my name out there. This is a list of the author-driven promos I have so far. They take a lot of work to put together, so authors may be not be clamoring to do their own, but I’m always keeping my ear to the ground to add more to the list.
Paid Free Promos If you do have some money to toss around, you can always buy a promo to feature your free book. I can probably afford to do this more often if I’m not going to run ads, but I might just depend on author-driven promos and social media for now, if I even feel like giving away a book, which, in a different blog post, said I might not do this year. I’m tired of throwing away spending money and need to stop boosting my posts. Boosting every single post on FB or IG will cost just as much as keeping my ads running and it’s a habit I better break now. There are a lot of promo sites, too many to list here, so I’ll give you the link to David Gaughran’s list instead. https://davidgaughran.com/best-promo-sites-books/
Hopefully, I gave you few ideas. Some I tried like posting my book on Reddit. I need to start looking outside the box because for a long time I just said, “Run some ads” but that’s not working for me anymore, if it ever was, and even if my experience was beneficial to the readers of this blog, so will trying new ways of doing things. Besides Reddit, I might make some new business cards. Postcards are larger and sound fun, especially since I don’t focus on paper and market to KU readers so making bookmarks wouldn’t make much sense to my brand. I’ve been flirting with the idea of putting together book boxes when all my King’s Crossing books are out but I just ordered two sets of my Rocky Point Series to hold a giveaway for my newsletter subscribers. That might not go anywhere and I’ll have to get rid of them in a different way, but I might be tapped on on author copies for a bit (even at wholesale they’re expensive and you have to pay for shipping). I haven’t been able to schedule the last two books anyway, since KDP only lets you schedule out so far, but I doubt I’ll be coming into any money anytime soon, so waiting won’t do me much good. Right now I’m just settling into my ads being off, not working so hard on my standalone, and enjoying having free time. I’ll get more into that next week, or maybe after since the 2025 trends are coming out and like I suspected, nothing much is going to change.
Thanks for reading this far and have a great week!
Vania Margene Rheault 