Full-Time Author Status: N/A

Posted on November 20, 2023 by Vania Margene Rheault

You guys know I’m in a lot of groups on Facebook and most groups have the motto: “The first rule about Fight Club is we don’t talk about Fight Club.” That’s fine…everyone needs a “private” place to vent or to share information. In one of the groups they were talking about being a full-time author and apparently there were a few ruffled feathers when this group started to, I don’t know, break into smaller groups. I think that’s normal really…authors tend to gather by genre or subgenre, fiction or nonfiction, and that’s just the way it is. Lots can depend on the genre you write and what works for a sci-fi author in terms of marketing may not necessarily work for a romance author. Hang around any group long enough and you’ll find that out for yourself.

But the argument here was a group that supports authors shouldn’t be breaking into smaller groups based on earnings. Full-time authors shouldn’t have their own clique. But, guess what? All authors who are making it full-time and don’t have to work a day job do belong to a secret club, and the real reason people get mad about it is that there’s no secret handshake or password for admittance into this group.

Full-time authors get special privileges that authors who still work a day job don’t have–time to hang out on Clubhouse all day, money to go to cons like the 20booksto50k, and I don’t even mean their big meetup in Las Vegas. Craig hosts smaller meetings in luxurious locations like Bali for mastermind talks. Invitations to full-time earning author cons only like NINC (which is held in Florida so not only do you need the royalties to get invited you need the time and money to pay to go down there) will never be available to authors making three or four figures a year. Full-time authors will always have advantages over authors who still have to work, and grousing about it in a group that’s supposed to support all authors (and it really does, whether the members split off or not) isn’t going to help you move up to the next level.

I think another problem is authors are afraid if they’re excluded they’ll miss information on how to do that–level up, I mean. The thing with that though is the information is out there, you just have to be ready and willing to listen and accept it. Twitter is especially bad for authors who only want validation for their poor choices. Just the other day there was a thread about how this author thought FB ads were a waste of money and everyone chimed in to agree. I said they worked for me, and I got crickets for my effort. I just dislike blanket statements like that because it’s always going to be the operator and not the machine. You can go to any author’s profile or Amazon author page to see just what they’re trying to sell, and most of the time just from the cover alone you’ll know why their ads aren’t working. That’s why I like hanging out on Facebook more, at least authors there are willing to listen to feedback and advice. Whether you can take it and make it work for you is another matter.

I consider myself a full-time author…I put in at least 30 hours a week on my books. It might not always be writing (revamping my trilogy took A LOT of time with editing and looking through stock photos to redo their covers) but authors who are truly full-time earning authors aren’t writing ten hour days either. They’re marketing or networking, or writing nonfiction books like Sacha Black and Elana Johnson. They admin their own indie Facebook groups or host writing and publishing rooms on Clubhouse. While they are doing those things, they’re earning a full-time income on the books they’ve published. Unfortunately, I might put in a full-time author’s hours, but I’m nowhere near earning a full-time author’s income. Last month I made enough money to pay my rent–before I subtracted what I spent on ads.

I may never be able to earn enough to be invited to NINC, I may never have the time or spending money to go to a 20booksto50k conference. Writing may always be considered “just” a hobby to my friends, family, and the IRS when really, it’s my passion, what gets me out of bed in the morning, what got me through my divorce and the pandemic, my health issues and my broken engagement. Writing and publishing is part of me and words run through my veins just as much as blood ever will, but what bleeds me dry and what bleeds others dry who do this with me is the fact that we may never, ever, have the income to show for it.

If a large group is going to split off and have their own stickers and secret cocktail, I’m not going to care. I could get bitter because I’ve worked just as hard as most who have “made it” but what’s the point of that? They networked with the right people when I stayed in “indie territory” for too long, or they paid for their covers when I insisted (and still do) on doing my own. They hired editors and I still edit my own books. For every right thing they did and do, I probably did twenty wrong ones because I was still feeling around in the dark and didn’t know any better. Some people are just naturally lucky or have the money to do things the “right way” from the start. They start at the top and can keep climbing. I’ve learned a lot in the past six years. A LOT. Whether or not it will help me in the months and years to come is something else.

I do know that for every hour I put into my books, that one hour brings me closer to where I want to be. Without that time, I wouldn’t be where I am today. Even if my backlist doesn’t sell quickly or a lot, I have good books out there–books I took the time to write. You can’t get anywhere in this line of work without product, and if there’s one thing I can say about the last few years is at least I’ve been doing that one thing–writing.

Lindsay Buroker, Andrea Pearson, and Jo Lallo recently posted a new podcast episode (I’ll link it at the bottom of this paragraph) and Andrea was talking about financial planning and levels of success. She said something like, a rich person can afford to think years in advance, a middle-income person can think months in advance, but a low-income person who’s barely scraping by thinks week to week, or day to day because that’s all they can afford. You can twist that into any kind of currency you want, not just dollars–spoons, time, energy pennies in Becca Syme speak. Someone who has more resources will always be able to think ahead while those barely making ends meet can’t plan past writing their next chapter. The trick, really, is to understand and use what resources you have and figure out a way to think ahead, plan, and implement those plans so future you is really excited about what past you set up for yourself. Maybe that means sticking with a blog so five years down the road you have a steady and engaged audience, or putting all your spare time into TikTok so by this time next year you have a platform that offers some ROI on all that energy spent. Maybe that means planning six months ahead toward a book promo and using those six months to save up for the fee. Maybe you don’t have any spoons and just need your time to write, and if you can recognize that, you’re one step ahead of anyone who can’t understand why they’ve been working on their WIP for the past five years with nothing to show for it. I love their podcast and you can listen to their latest episode here:

There’s no secret knock that will open the door to a full-time author status. You have to put in the work whether you’re working a full-time job or not. It’s hard, it’s really really hard, but you can’t let yourself get bitter. At the risk of sounding trite, you have to determine for yourself what success is. I’ve stayed in the game for years, and that to me is its own form of success. Quitters never win, that’s true, but you have to find your own way to win at this game we’re playing so you don’t quit.

And maybe, just maybe, one day you’ll be walking down the street and a white van will stop alongside you. Someone will shove a burlap sack over your head and you’ll find yourself on a beach in Bali with a piña colada in your hand and part of a secret mastermind group because you wrote that one book that tipped the scales in your favor.

Just don’t get mad at me when I tell you that you have to write the book first.

Until next time!

Brief Author Update and KDP Changes

Posted on November 13, 2023 by Vania Margene Rheault

I haven’t been doing much except re-editing my Lost & Found trilogy and redoing the covers. I said in a previous blogpost that book one didn’t have the problems books two and three had, but I was mistaken. I went back and edited it more thoroughly which took time, and then I read all three of them again just to make sure I didn’t edit in any typos. My proofs come today, but I’m not reading them–okay I might spot-check them, but that’s all–I’ll page through them to look for formatting errors and make sure the back matter is how I want it, and then I need to move on. They are going to be as good as they’re going to be and I’ll have to be happy with that. I’m pleased with cover changes, and I hope that it will bump up sales. I haven’t been pushing them because I didn’t like the covers, but now I can promote them with confidence. I’ve said I don’t have imposter syndrome, but maybe I do. I’ve never been fully confident thinking my books are any good to read, but my trilogy is good, and I remembered that editing them. It’s a good story arch, and I want people to read them.

Just because I like the story, I’m reading my duet over again. Not with the express desire to edit them, though I am making changes and editing out the “when” sentence structure if I come across it. I also like “because” and with a quick sentence rewrite, I can usually edit it out. These aren’t bad–I hadn’t fallen into a writing tic while I was writing these, and I’m reading more for pleasure than to edit them. After those are done, I have a lot of admin stuff to do, and I’ll spend most, if not all of my free time in in the second half of November and all of December getting them done:

*Changing from the MailerLite Classic to the updated and newer version of MailerLite. We need to do that by February and I’ve heard stories ranging from it’s super simple to horror stories of lost email addresses. There’s a tutorial somewhere, so I need to watch it. Luckily, I don’t have anything complicated there, just one landing page and one welcome email that is sent to everyone regardless of how the sign up. It should be cut and dried, if not, dare I say, easy, but we’ll see. I’m going to set aside a whole day for it because I don’t want to stress myself out. This is a good time to redo my welcome email anyway, make it prettier, but I think I’ll have to redo the integration I have set up with Bookfunnel. I have 771 subscribers right now. I’m not running an FB ad to my freebie at the moment, so the past few subscribers I’ve managed to gain have been through the back matter of my books only. I’ll send an email letting my subscribers know that my Christmas novel is live, then I won’t send one out until I’ve moved my account over. That’s the top item on my to-do list for now.

*Publish my rockstar trilogy to IngramSpark. I always let a couple of months go by between publishing on KDP and publishing on IngramSpark. I’ve heard it’s good to let them settle, and it’s what I’ve always done. I’ve never had an issue publishing to IS after KDP, so I’ll keep doing it that way. The interiors are the same, but I’ll have to tweak the covers. IS uses different paper and the spines are thinner, which means I usually have to adjust the font to avoid it lapping over to the front or back covers. I can’t do that until my trilogy is done and published with new covers. I want to put the Lost & Found covers back there pushing readers who like trilogies to buy my other one. This is a back matter page of Safe & Sound telling readers I have my rockstars available:

I made the graphic in Canva. One of the best things you can do is use your back matter wisely! I do the same things with all three of my standalones–if you like this standalone, I have another available, and you can find it here.

*Make hardcovers for the rest of my books. I offer hardcovers of my Cedar Hill Duet and Rescue Me. That was all the further I got with my hardcovers, but now that my books will be 100% finished, I can make hardcovers of the rest. I’ve never sold a hardcover (only a handful of Large Print I can’t offer anymore because KDP blocks them as duplicate content) but I like how the buy-page shows more than one buying option and it shows readers that I’ve invested in my book to make other versions available.

*Try to enjoy the downtime and the holidays. That list will take me more than a few days, and while I’m not writing, I’m going to try to enjoy the holidays. I have a tooth that’s going to need to come out soon (I have PTSD from a root canal gone bad and I will never subject myself to another one) but I’m going out of town from November 15-18th and I would like to have it done after I come back. There’s no good time to have an extraction, and my November is busier than it’s ever been, but having an achy tooth in my mouth ups my anxiety, and I would like it out the sooner the better.

*Plan my next books. I’m thinking of another duet, but bigger ones, 150k per book or so. I want to incorporate the underground king concept I blogged about here, with the kidnapping/psychic element that’s been knocking around in my head. To write these as well as I want, I’m going to need to read some dark mafia books. I want these dark too, but not in the sex kind of way, well, not only the sex kind of way. Drugs, crime. Violence. The vibe I was looking for when I wrote All of Nothing. I don’t have a plot yet, and I still have to put my series up, but it’s never to late to plan.

*Try to enjoy walking more. I have a lot of negative feelings associated with going for walks, and I’m trying to sever those ties. When my ex-fiancé and I would talk, I would go outside for privacy. As our relationship deteriorated, I didn’t go outside just for privacy, I would go outside because we were fighting and I needed to walk off the nervous energy (and the fear but let’s not get into that). Walking now brings back a lot of those memories and feelings. We’ve been split up for a long time, and I’m used to him not being in my life anymore. Our five years together were more tumultuous than happy and splitting up was better for both of us. Still, those feelings are still there, and I need to push them aside to enjoy walking again. I also walked to get air at the beginning of the pandemic to try to quell my anxiety. I wasn’t anxious because of COVID though I know many were. I was anxious because unbeknownst to me at the time, I picked up a box of Snuggle dryer sheets, and they were wreaking havoc on my girlie parts (more specifically, they gave me bacterial vaginosis). Three years later, I’m still having issues my gynecologist doesn’t seem to understand, and now walking brings back those feelings too–of sucking air into my lungs, trying to calm down because while those dryer sheets were screwing up my body, they were also screwing up my mind. I’m still dealing with the side effects of that unfortunate purchase, but at least I know the cause of my health issues. There’s nothing keeping me from going for a walk and enjoying what that time outdoors used to mean to me–plotting my next book, listening to music, listening to publishing podcasts, and enjoying the health benefits that come with moving your body. I’m already doing better for myself recognizing those ties, I just need to do better with making time to do something about it.

I should probably make this a different blog post, especially since I don’t know if I’ll have time to post anything next week, but I wanted to chat about some of the new features KDP has been rolling out.

The first one is KDP will allow you to schedule when your paperback goes live. This isn’t the golden ticket people think it is though. While it’s nice you can schedule a release date, that doesn’t mean it’s on preorder. The only way you can schedule a preorder of a paperback is to publish it through IngramSpark, and I really discourage you from using IS to fulfill Amazon orders. You’ll end up with a bunch of problems, that, unfortunately, will be difficult to fix with the way I’ve heard IS’s customer service is since the pandemic and Robin Cutler’s exit. I’ve also heard that you need to have your files available before you choose a date (this was in an FB group and I have no idea if it’s true or if placeholder files can be used), but that actually makes sense, because the only nice thing I can see about pre-scheduling is that you can order author copies before your book goes live, and they won’t have the ugly stripe over the front. Paperbacks aren’t a big consideration when it comes to my books–most of my sales come from KU. I like to offer paperbacks, and Vellum makes it easy to format them and make them pretty. Lots of people were excited about this new development, but they still need the 72 hours to review your book and you can’t order author copies until your book has passed that review. As far as I can see, nothing much has changed there, except you can schedule and check it off your launch list.

For more information about using IS with KDP, look here: https://www.authorimprints.com/ingramspark-pre-order-amazon-kdp/#:~:text=Pre%2Dorders%20are%20accumulated%20in,or%20before%20the%20publication%20date.

The other thing KDP is playing with now is opening up audiobook creation using AI. So far, it’s by invitation only and in the beta stages. Beta in KDP language can take years (look a how long the new reports were in beta and how long the old reports hung around) and how long it will take to open to all of us (or at all) will be something to keep an eye on.

Of course this caused an uproar in the writing and author communities. Some are really against AI anything, and some totally embrace whatever AI has to offer. I like to be in the middle–there are good and bad aspects of it, and I think if you totally brush it aside because of the bad, you can miss out on the good. I don’t like using AI art for covers, and it’s becoming prevalent with romance authors because hot men who haven’t been used to death are becoming harder and harder to find–especially for authors on a budget who can’t afford to look beyond DepositPhotos. The only problem is, I can spot these a mile a way and all the covers that use AI to generate a man standing in a suit with a blurry background behind him are starting to look the same. No matter how long or how hard I have to dig, I will always buy stock. I believe in paying the photographer and I believe in paying the model. I don’t think creating an audiobook is entirely in the same category as using art. AI in this regard, I believe, is just technology moving forward. There is already text-to-voice options on devices, and using AI in this way is just opening up accessibility for readers who want to listen to the books they consume and for authors who can’t afford to pay a narrator. I don’t like gatekeeping and telling someone they shouldn’t create an audiobook because they can’t afford it is in its own way. There could be drawbacks to using text-to-voice, and we won’t know what those are until authors start reporting back. There needs to be way to correct the voice if it pronounces something incorrectly. The voice has to sound natural, but those voices are getting better day by day. On the author side, you have to take the time to listen and edit if that option is available. You can’t just upload your book, let AI spit out an audio version and put it up. There was one woman on Twitter who was using AI to translate her books into German, but she wasn’t using someone who knew German to double-check the translation. That’s irresponsible and scary. God only knows what it was coming up with. The last thing I want is to be a laughingstock in Germany. Good luck to her, I guess.

When it becomes available, I’ll give it a try. Apple already has given its authors a chance to create audiobooks with AI, (and people were excited about that, so I don’t know why KDP is getting flack) so it will be interesting to see how this goes. Just because I try it doesn’t mean I’ll publish with it. I might not like the voice choices, or because I write dual first person POV, I may not be able to publish using a female voice for the female POV and a male voice for the male POV. I’m definitely not going to shun something before I can even experiment with it. Ethics aside, you have to think of what you want for your business. I don’t listen to audiobooks–my mind drifts too much for me to concentrate–but I’m hearing now that listening to an audiobook is experience. It’s doubtful something that KDP offers will compete, but it’s nice to have to the option.

That’s about all I have for this week. I’ll be out of town November 15-18th. We’re driving down to the Twin Cities and we’ll be going to Mall of America, looking at a few museums, and going to the zoo if the weather permits us to be outside. I may take a pass at blogging or just put up a quick post I’ll write Sunday. Things won’t be calming down much after that either–we have The Ballad of Songbirds and Snakes to watch that following Tuesday, then Thanksgiving. We’ll be at the end of the month after that, and I have my birthday to celebrate. We’re going to Napoleon and out for a fancy dinner so I’m really looking forward to that. All in all a very busy month and I think I’m going to sleep all of December.

For my last piece of news, A Heartache for Christmas is available right now–it went live today! The reviews have been coming in through Booksprout, and readers are really touched by the story (and I am really really in love with the cover!). You can find it here: https://www.amazon.com/Heartache-Christmas-VM-Rheault-ebook/dp/B0CM2BLRPF/

Enjoy your week, everyone!

The evolution of a book cover

Posted on October 16, 2023 by Vania Margene Rheault

The creative process is messy, much like falling in love, and like relationships, sometimes you have to take two steps backward before you can take a step forward. Sometimes you rush, getting married or getting pregnant before you’re ready, publishing a book with a cover that’s only so-so, and while there are remedies for all three situations, they aren’t always pleasant.

I started thinking about my Christmas cover the second I started writing A Heartache for Christmas. I knew I was going to need time to go back and forth, and I didn’t want to make the same mistakes I did when I published my Lost & Found Trilogy. I don’t like the covers, settled on them because I didn’t know what else to do and I wanted to publish. I’ve spent the past ten months regretting the decision, and only God will know what waiting and publishing with proper covers could have done for my launch and sales.

Sometimes you can get a burst of creative juice at the zero hour, and that’s pretty much what happened to me: I created the perfect cover two days before I uploaded everything to KDP to order my proof, and that was after eight weeks of writing, several attempts at a cover, and too many hours of scrolling through men to count.

The problem was, and I see a lot of authors go through this too, is that there is so much that needs to go into your cover. You have to blend in while standing out, do what the top 100 in your genre are doing without looking like your pilfering a design, try to stay away from the guys who are hogging the covers and give some other hot dude a chance, all the while trying to stay true to your brand and the look you want to present on social media and to your readers. It doesn’t help if your design skills are lacking because that only limits what restrictions are already in place. So, when I first started thinking about my cover, I started with these ideas:

*I looked at other billionaire Christmas novels. A big concern was that this isn’t a holiday RomCom, and I didn’t want to give any readers a false impression, so an illustrated cover was out. Not to sound harsh, but there were quite a few billionaire Christmas covers out there and they just seemed cheap, like you know you’re sitting down for a B-list movie and you’re expecting the worst. My blending skills are nil, so finding a background with a model that takes little manipulation is a must. I didn’t want my man to look cut and pasted in front of a Christmas tree, nor did I want to settle for a Christmas lovers stock photo that had been used before. I scrolled a lot, not finding anything to draw inspiration from and concluded that whatever I make would be fine. There was no set billionaire holiday cover to use as a template.

*I thought a lot about my genre. The billionaire Christmas thing was only part of my book. There is also a mystery involved and a little violence (not between my H and h, though) and I definitely wanted that to come across in the cover. This wasn’t a lighthearted romp, even if it did take place over Christmas and New Year’s Day. This novel is very angsty, kind of dark (but not sex-dark, if you know what I mean) and it also takes place in a small town, which means I couldn’t use the reliable city background that I’m used to. It’s a lot to take into consideration, but I also know you can’t (and shouldn’t) cram every facet of your book onto the cover either. Choose the themes that stand out the most, and I decided on dark and the guy. That gave me a lot more room to play with but even then I still made plenty of mistakes before I came up with the right thing.

*Choosing the guy. You know from a previous blostpost that I don’t like using male models that have been on hundreds of covers before. I think in some ways it can pull your book down and make readers confused. There was an article I read somewhere, or maybe it was a discussion on FB years ago, where it was speculated whale readers don’t remember the author of the book, they only remember the book. If that’s true, the last thing you need as a romance author is for a reader to think she already read your book because the cover might resemble a different book she read. You might think this isn’t a concern and that I’m over thinking it, and maybe I am. But seeing the same five models on a fresh wave of new releases can’t do much for your book if your new release is grouped in with them. If you you missed that blogpost, you can read it here.

*Title. Choosing a title has always been a pain in my ass, or a$$ as we have to say on TikTok, much like naming my characters. I pull something out of the air and hope for the best. I wanted something with Christmas or Holiday in it, because I wrote this book specifically for a Christmas release. It takes place over Christmas in Minnesota–I don’t think you can get more holiday than that. I also didn’t want to use modified Christmas lyrics, though I did sort through some songs just to see what I could find. I asked Al for help, but nothing he came up with triggered anything. I finally settled on A Heartache for Christmas because while this book does have an HEA, there is nothing happy about this book until the end. A friend gave me a few suggestions, and I almost with with Heartache for the Holidays because I like the alliteration, or Holiday Heartache, if you wanted to shorten it up, but this isn’t a Harlequin Desire so I didn’t think I needed to be cute. I also didn’t want to cram my title full of keywords like a lot of indie romance authors are doing right now —A Grumpy Billionaire’s Christmas Gift–for example because that just seems like you’re trying too hard. That’s what the blurb is for anyway.

*Fonts suck. You can go through a million of them and nothing will work right. My go-tos when I have a hard time are Playfair Display, either in all caps (like my Lost & Found trilogy) or lowercase italicized (like my 3rd person holiday series). I also like Calgary if you need something simple yet classy (Faking Forever and my reader magnet My Biggest Mistake). I didn’t want to follow the trend of stuffing my title full of keywords, but I do like the script plus serif font duos that have been popping up. The fastest way to find a duo that goes together is to search duos on CreativeFabrica or do a Google search for font pairings. I ended up buying a font duo off CreativeFabrica for eight dollars. Canva also has some font duos, and I think I was looking in their newsletter emails because I captured some like this for future inspiration:

It helps to have the cover done so you can experiment, and finding my font duo was the last step I took, though I ended up changing the man and the background at the last minute. I kept the fonts because they still worked.

When I came up with my first cover, I decided on the guy because I had never seen him before:

This attempt didn’t stick around for very long. If you’re experimenting and come up with something you hate, that’s okay. It’s part of the creative process. You can see I went with my standby for the title font, but I struggled with how to make it look “Christmasy” — hence the bow — because that was a concern of mine at the time. The guy is younger than my MMC, and while I have never seen him on a cover before, he didn’t look right on mine, either. Canva has some great manipulation tools now. They aren’t 100% foolproof but I’ve used their magic erase with some success. This was the original picture of him:

After I decided against him, (though his drink looks really good) I thought maybe I needed to do more of the Christmas part of the story, and I looked through lots of Holiday stock photo backgrounds. Lots of trees and fireplaces, like this one:

Lexi Timms used a similar background for hers, but I don’t have the skills to do something like it (and there’s that guy again):

I mocked up a lot of half-hearted attempts at trying to figure out what worked and what didn’t, what I could do with Canva and what I couldn’t. I came up with this one, and I mentioned it in my blogpost I referenced above about book covers:

It was one of my better attempts, but I still wasn’t happy with the guy. I liked the background and I thought I lucked out because it depicted Christmas but in a dark way. If hadn’t had time to play, I might have stuck with him just because it fit my needs. I’m not even sure where I was with writing it, but I knew I had time and kept looking for a better guy.

Later I found this model and kept the background:

I actually workshopped him in the Indie Cover Facebook group, and but everyone agreed there was something missing. I still think so too and maybe if I was’t writing Billionaires, it would have worked for a simple Romantic Suspense that took place over the holidays, but I knew I needed more. They also said the font wasn’t the best, and the word placement needed work. I agreed and went back to the drawing board. (Don’t skim over this part. Feedback is important and could trigger an idea that makes all the difference.)

I decided I was trying to put too much emphasis on the mystery part of the novel and in my next attempt went in a completely different direction while keeping with the Christmas theme:

The title didn’t grab me but I did give other things a chance. I thought the guy and background was good. I like his hands and his watch, but I hated that his head was cut off, and when I put the KDP cover template on top of him I noticed that I was going to lose even more of his face:

That was when I thought I needed a new man (not the first time in my life, let’s be honest). I asked in the Book Cover Design 101 FB group I’m a part of and they offered some suggestions as to what I could do to keep the part of his face I had, but they were out of my skill set. Canva has a magic fill AI option but when I tried to build up his head using it, I got a caveman instead, and that idea went out the window. Here’s the stock photo I was trying to work with:

I almost still kept this cover though, because it was the best I had come up with by far and my time was running out. I had already finished and read through my book a couple of times by then and was almost settled on the final draft:

You can see I had almost everything in place besides the blurb I don’t write until I can’t do anything else without it. There is nothing wrong with this cover (depending on how much of his face I really would have lost, but I wouldn’t have found that out until I ordered a proof). It probably would have sold my book just fine. But there was still something pulling at me and telling me I could do better.

I started looking through backgrounds again on DepositPhotos. I looked up the trees, using search phrases like “dark trees” “dark Christmas” scrolling and scrolling. I found something almost by chance, (which is how most of my covers are made–by a chance find), and I favorited it right away so I wouldn’t lose it:

Then I started looking through all the stock photos of men I have starred over the past few weeks trying to build up a selection of models that haven’t really been used before but could still work on a cover meaning, handsome enough. I came across this guy, and after I plopped him in front of the background, everything fit together like the last handful of pieces of a jigsaw puzzle:

Shot of a stylishly dressed man posing against a gray background in the studio.

I zoomed in on the background, used Canva’s magic erase to blur out some of the lights, and with the font duo I had purchased, came up with a new cover two nights before I uploaded to KDP:

The Christmas tree vector in the corner on the back cover I used as my chapter headers:

I needed to have a little knowledge of GIMP because this is the stock photo:

An abstract of Christmas tree with sketch stroke and yellow stars as decoration.

I used color fill in GIMP to change the colors:

Then I placed it on the back cover.

I used the title’s script font for my author website and that was the last detail I added to the back.

Overall, I’m really pleased with how this cover came out. I haven’t seen the proof yet, but I’m hoping it’s just as pretty in real life as it is on screen.

If you want to ask me for tips, this is what I would advise you to keep in mind:

*Manipulate, Manipulate, Manipulate. (As much as you know how.) Don’t forget you can use the adjust feature in the “edit photo” tools. You can use the shadows and highlights, brightness and contrast, and black and white to adjust the colors of your photos. Zoom in and crop when you need to. Flip if you have to. Canva isn’t as flexible as Photoshop or the person who knows how to use it, but there is still a lot you can do with Canva’s tools–you just have to experiment.

*Look for similar colors between the background and your model. My cover works well because he blends in without me having to do anything to him. His black melds with the trees, and his scarf pops with the clouds/fog. Even his skin tone complements the orange lights. The colors of my text blend in–the blurb and the tagline aren’t white–they’re a light grey. Attention to detail matters.

*Don’t be afraid to try things. I went through a lot of men and a lot of backgrounds. Not everything will work, but sometimes you won’t know until you use a screenshot or download the composite photo and try. The least likely photo might be the one to make it on your cover.

*Have patience. I didn’t have patience when I created my trilogy’s covers and now I’m still paying. It takes a lot of patience to scroll through and bookmark photos you think you may want to use some day. I have over 700 photos bookmarked in my DepositPhotos account. One I “gave” to a friend because I knew it would fit her book. Put on a TV show and scroll. I have a lot of men that might one day make it onto a cover. You just never know.

*Create a steal file of inspiration. Lots of authors do this. See a cover you like, save it. You’re not necessarily going to copy it, but if you pick it apart, study the vibe, you could find elements that you could use in your own covers. That goes for fonts, too. If you like a font, save a screenshot of it. In the Book Cover Design 101 group, I bet you there will be at least one person who can identify it for you, or use a website like What the Font to get similar examples.

*Start as early as you can. All this is a process and it takes time. Like getting good at anything, you can’t expect to create the perfect cover the first time out. Also, get feedback. It hurts to be told something you made isn’t working or could be better, but you need to know that. The ultimate goal is to sell your books, not boost up your ego. (Let sales do that.)

I hope this was a helpful post. Let me know if you have any questions in the comments, and I will do my best to answer them for you!

Have a great week!

Ethics in Indie Publishing

Posted on August 28, 2023 by Vania Margene Rheault

Independent publishing has opened up a whole new world for scammers who want to make a quick buck, and we all know those kinds of people don’t have morals or scruples. But we don’t hear a lot about ethical behavior of the “kind of” innocent kind, at least not until recently with the rise of AI. I have a lot of opinions on AI, many I keep to myself because for the most part, it’s none of my business what other people do. I’m not going to take part in the witch hunts I see happening online, authors guilty until proven innocent. People can make mistakes, can be misled, or, can actually make the choice to use AI for whatever reason, and I’m not interested in being judge and jury for those people. I’m too busy with my own stuff going on, and honestly, unethical behavior happens everywhere, every day. You can’t take it all on (and for the sake of your mental health, why would you want to?).

I have spoken out about some of it, though, beta readers who take your money to beta read but actually don’t put in the work, “cover designers” selling Canva templates and calling them their own designs, editors who are paid to edit, when they shouldn’t be anywhere near a red pen. I don’t like when I hear about people getting ripped off, mainly because I don’t believe in paying people to do something you can do yourself. You can create your own cover using a Canva template for free–there’s no need to pay someone 50 to 100 dollars. You can do the bulk of your editing for free too, if you take the time to listen to your manuscript before sending it off, and there are a free resources for formatting, Draft2Digital and Reedsy to name two off the top of my head.

Like almost everyone in the indie space, I’ve been a victim of some unethical behavior, and I have been for as long as I’ve published. Editors who sit on manuscripts for months and then when they finally get to your work, they don’t give you the experience (*cough* time and effort *cough*) you gave them money for. They say you get what you pay for, but that’s not necessarily true–some people don’t actually know they shouldn’t be charging for the services they are. They don’t know they’re poor editors, they don’t know it’s an ethical grey area to sell Canva templates. Once on Twitter I saw a freelance editor bragging about some kind of award ProWritingAid gave her, and I was dumbfounded. I knew she was putting her clients’ manuscripts through it. Perhaps that’s part of her “editing process” but her clients are paying for that–it’s definitely nothing she should have been admitting in public. After seeing that, I never would have hired her for anything. I can run my own manuscripts through PWA if I wanted to use it (the Hemingway Editor is a free version of this). I don’t need to pay for someone else to do it.

The question, I guess, is how do you know what you don’t know? You have to be honest with yourself for one thing. A “cover designer” I called out starting her business selling Canva templates said she liked “simple designs.” No. She just admitted she has no skills. If you’re an author and you can’t edit your own books, you shouldn’t think you can edit for other people and get paid for it. If you don’t have time or the inclination to beta read, don’t offer or don’t accept a job. Honesty and integrity begin with yourself and it will extend to your clients. If you need the money that badly, get a second job. Ripping people off, no matter how unintentionally, is still ripping people off.

On the author side, is it ethical to use AI? I’m not going to poke that bear. I think in some instances it is okay to use AI. I chat with Al, brainstorm with him, and it’s fun to bounce ideas off him when I’m stuck with a plot issue or need sparks for ad copy. I don’t feel it’s any different than searching for a plot generator and sorting through the prompts, or making a huge list of tropes and pulling one out of a fishbowl when it’s time to write a new novel. Of course, that’s very different than asking him to write a short story and then turning around and submitting it to an online journal. I would never do that, and all my books are written by me and only me. I don’t copy and paste. Never have and never will. I like to write; I wouldn’t outsource that. If there ever comes a time when I think I might, I’m tired of writing in general and should quit altogether. In connection, I would never use a ghostwriter to publish a book then claim I’m an author, but people do that. I saw on Twitter one “author” who queried a ghostwritten book and landed an agent. I think that’s kind of disgusting, especially since books go through extensive editing and likely that person won’t have the skills to do that.

Dealing with people who don’t have any ethics, or who don’t know they are being unethical, is what makes indie publishing difficult. It’s a minefield and it would be a lot easier for everyone involved if people stopped trying to make a quick buck out of everything. Life is hard, though, and I don’t see that happening. Authors can’t afford to hire a professional at every turn, so we do what we can, cut corners, or try to, and sometimes we get burned.

But, when we do that, as authors, sometimes it’s our readers who get burned, too. When you’re trading a product for cash, your product needs to be the best it can be, and not everyone can do that alone. I’m not fond of gatekeeping–it’s one of the pillars of this blog. To give you resources to do things for yourself, be it editing, cover design, or formatting. But I’m well aware that even with all the resources in the world, not everyone can do all the things on their own, and the unfortunate fact is, if you can’t put out a decent product by yourself, you can’t find someone to help you for free, and you can’t afford to pay for a service, then maybe it’s just not your time to publish. I don’t say that with a light heart, either, but your customers and you readers deserve more.

I have a short list of things I see authors do that I would never do when it comes to my own business. I would never put book one of a series in KU but publish the others wide in an attempt to force readers to buy them to keep reading. People try to have it both ways, and I blogged about that here: KU vs. Wide (Can you have your cake and eat it too?) I would never enroll my books in KU and still put them wide, hoping to take advantage of Amazon, but authors do, and even brag when they aren’t caught. I would never not finish a series. I think starting a series and abandoning it is terrible for your readers and you look untrustworthy and like you have no follow-through. I would never post on social media that I’m writing a book and then not actually write it. I have changed my mind once or twice when blogging here, but any books I’ve committed to where my readers are, I have finished and published. (Let’s just say that fantasy series I blogged about will never see the light of day. I’ve put it away for good, and I am really really okay with that now.)

This whole thing started with a Facebook post accusing GetCovers/MiblArt of unethical behavior, notably plagiarizing covers of bestselling books. I won’t point to the post or the person who wrote it because most of the Facebook groups I’m in are private and it’s against group guidelines to share. I took the post with a grain of salt because while you can accuse anyone of copying a book cover, the fact is, it’s done all the time. Maybe not purposefully, but it is done. One of the best practices of covers is to blend in with your genre while having one or two elements that stand out. Anyone will tell you to go through the top 100 in your genre and see what other authors are doing. That’s standard advice. If an author asks GetCovers to do their cover like the latest LJ Shen’s billionaire romance, that’s what they’re going to get. That’s hardly GetCovers or MiblArt’s fault. It’s not even the author’s fault because they’re following advice that’s pretty common. Designers have their own code of ethics that prevents them from stepping on each other’s toes, and that’s great. We should all support each other, but some of those guidelines are hazy and grey, and sometimes it just comes down to common sense and courtesy–like a lot of ethical subjects. I didn’t talk about the ethics part of copying a cover, but I do talk about the “sameness” of billionaire covers here. If you see ten covers with the same background stock photo, maybe it wouldn’t be that hard to avoid that photo. If you see the same font used for titles, use something else? I don’t know the right answer because I do the same things. Your books need to look like they belong, but using the same background, font for your tile, and color scheme may not do what you want it to do. You’re not Nicole Snow, and the only person who is, is her. Build your own brand instead of trying to piggyback off of someone else’s–that’s probably the best advice you can follow. Plus, it’s more ethical and will serve you well in the long run.

As always, this post went longer than I wanted. If you want to read more about ethics in publishing, look here:

Ethics Tips for Self-Published Authors BY ANDREA MORAN

The Ethics of Self-Publishing: Staying Honest and Fair

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”) by Derek Murphy

Thanks for reading, and drop me a comment if have any thoughts! I’d love to hear them!

Kindle Unlimited Page Read Payouts Are Down. What I’m thinking, feeling, and my ultimate choice.

Posted on August 17, 2023 by Vania Margene Rheault

if you spend any time in author groups on Facebook, the number one topic of conversation this week is that the KENP page read payout has gone down again. It’s at an all time low of $0.003989. That means KDP will pay you $0.0039 whenever someone reads a KENP page of your book if it’s in Kindle Unlimited. For as long as I’ve been publishing and having my books in KU, it has never dropped below $0.04X and it is a little bit disheartening to see, mostly because it’s been decreasing over the summer, and it’s always easier to fall than to climb up, no matter what you’re doing.

Just as a quick reference, we can do the dreaded math. Take, for example, Rescue Me. It has an KENP of 391. You can find that information on your Bookshelf. Hover over the three dots to the right of your title, click on Promote and Advertise, and the information is at the bottom of the page.

To do the math, you multiply the KENP of your book with whatever the payout is. For Rescue Me, if I multiply 391 by 0.003989 I get $1.55. So in KU, every time someone reads Rescue Me from cover to cover I get $1.55. Which is less than 70% of $4.99 if someone were to buy my book. For June, it was $ 0.004042 and that math equals out to $1.58. Three cents it’s that big of deal especially to smaller indies who don’t sell many books. (But considering it was $ 0.004293 at this time last year, it’s worth keeping in the back of your mind.)

Of course, this has brought on a tidal wave of authors declaring they’re going to pull their books out of KU and go wide, but it’s not a good idea to make decisions in anger and hate for Amazon. This is your business, businesses go through ups and downs and it’s better if you run your business with informed choices.

Here are my thoughts:

You have to build a brand/readership no matter where you are. This is true no matter if you’re in KU or you’re wide. You need to find readers, you need to show them you are in it for the long haul. You need a solid brand so a new reader can look at your author page/book covers and know exactly what they are going to get if they read one of your books and stick with you. Building a brand/readership is even more important wide because unless you regularly run sales on your books, you’re asking a reader who has never heard of you before to spend $3.99+ to try you, and you better be giving them their money’s worth. Not only so they don’t waste money on your unedited book, but that is their one and only taste of your writing and you need them to crave your books enough to spend money on each and every book you ever publish.

You have to be consistent no matter where you are. When I went to the Sell More Books Summit in Chicago before the pandemic hit, they had a panel of indie vendor reps, among them, Ricardo Fayet from Reedsy, Brad and Brad from Vellum, and a rep from Kobo who is no longer in that position. The one thing that stuck out for me during that talk was when she said, don’t put your books in and out of wide. We remember you, readers remember you. Google Play, Apple Books, Nook, and Kobo and others have representatives that work with authors and book promos. They won’t okay you for a promo if they know your fickle. Why would they help you build a brand and an audience when they think all you’re going to do is pull your books out and put them in KU the next month? Going wide is hard, but so is being in KU. It doesn’t matter where you are, you still have to build that readership. Authors think being on more than one platform is a sure way to find readers, but that’s not true. Your book will sink anywhere if readers don’t know your book exists. Stick with one place, publish consistently, advertise, work with the platform reps with promotions and sales. Being wide takes work, but it’s only a different kind of work than being in KU. They say work smarter, not harder, and if smarter for you is being wide, then you should do that.

Go direct where you can. It’s tempting to put your book on Draft2Digital and let them take care of it, but no one considers that if you do that, you’re paying D2D to distribute, you’re paying Nook, Kobo, Apple, etc, to sell your book, and you’re left with what’s leftover. After everyone takes a cut, you might as well have stayed in KU and absorbed the cost of the lower payout. If you want to go wide, do the work and publish directly to the platforms you can. Upload at Nook, Kobo, Google Play (if they’re accepting new authors–for a long time they weren’t and I have no idea if they are now). Upload direct wherever you are able to save yourself the cost of the distribution fee D2D charges you. Their fee and other FAQs are here: https://www.draft2digital.com/faq/

Your KU readers won’t follow you. Some authors think that their readers will follow them if all of a sudden their books are not in KU on Amazon anymore, and with all the years I’ve been part of author groups, the one thing anyone can agree on is, no, they won’t. KU has over four million books in it now, and depending on the genre you write, your books are a dime a dozen. I’m not so self-important to understand that if readers who have read all 7 of my billionaire books in KU (and even LOVED THEM) suddenly had to pay wide prices for any other books I publish, they won’t buy them. They would write me off and move on to the next romance author. Wide readers and KU readers are very different audiences. I have a KU subscription myself. I don’t buy books on top of that and I won’t try wide authors who put their first in series for free because I know I would have to buy the rest of the series if I liked the first. (That’s a normal marketing strategy even for books in KU because read-through is what earns you royalties.) Readers are smart–they know if you’re in KU or not just by browsing the newsletter promo lists like Freebooksy and Fussy Librarian.

Here are the first two books in the Freebooksy contemporary romance promo newsletter I sign up for sent to me on Wednesday, August 16th. Any reader who has been reading books for any number of years knows that the Kindle-only book will be in Kindle Unlimited. It might not be reader knowledge that Amazon forces us into exclusivity, but they don’t need to know that. They see Kindle only, KU. When I go through these looking for books, I don’t even read the blurbs for books available everywhere. I don’t want to like a book that’s wide. I can’t afford to buy the others. Wide readers have a book budget, and KU readers have a book budget that’s wrapped up in their KU subscription fee. It’s too bad, but with rent prices out of this world, medical costs, parents doing the back-to-school thing, groceries, gas prices, and whatever else, the entertainment budget is the first to go. I’m not saying that so you stay in KU if you’re there, but you know, you have to build a readership with really great books and that takes time.

Change your mindset. Instead of moaning about the drop, do something about it. The piece of advice I see the most when this kind of thing happens is, “Write another book.” More books will earn you more money, no matter where you are, so get your butt into your chair and write. You can also write longer books to fill in that page-read payout shortage. If you write 70k books, write 75k books. Add a sex scene, or a couple of dialogue scenes between characters. Add an epilogue. You don’t have to add filler or fluff to lengthen a book. Also, if you haven’t already, start a newsletter. If you’re everywhere, a newsletter will be your reader hub. If you’re Amazon exclusive, readers can follow your Amazon author page and Amazon will email your readers when you publish a new book. If you’re wide, you want a place you can share with your readers about sales and promos and new releases. When you move your books over from KU, edit your interior and put your newsletter sign up link in the back matter of all your books.

If you don’t have one, you might think that’s just more work, but I don’t know if other platforms offer author pages like Amazon does. Kobo doesn’t. You can click on an author’s name and get their list of books, but it doesn’t look like you can follow an author, and I have no idea if Kobo will email you new releases once you’ve bought an author’s book. This is what I get when I searched Nora Roberts:

It’s just better to control that for yourself, and you can even put your newsletter sign up link in the author bio. Here’s mine on my Amazon author page.

What am I going to do? I’m going to hang in there a while yet. I have four more books coming out this year, and six next year, so we’ll see what happens. I could move my 3rd person books over, but then I would be courting two different audiences, and one for a name I’m not writing in anymore. I don’t think moving my older backlist titles is the answer. They aren’t selling, and I don’t use any of the tools given to me so they do. I can’t remember the last time I put All of Nothing or The Years Between Us for free, and since those are are standalones. I only get page reads for royalties if a reader happens to borrow instead of download when I do that, no read-through to other books.

It’s important to have some kind of plan in place when you make a decision like this, a goal, so you can measure if what you did worked.

Anyway, this will come up again and again, but I hope this is the last time it drops. You can assume a decrease when looking at your KENP royalties, and that’s what I do:

The biggest concern right now, for me, is if this downward trend keeps going. More than 50% of my royalties of any given month are from Kindle Unlimited, and like other authors say on various forums, if you’ve published for a bit and have built a brand around being in KU, you can feel trapped. You don’t want to stay because you’re scared to leave or don’t want to put in the work to move wide. It’s how I feel in my day job right now. I’ve worked there for 22 years, and finding something else is scary. I signed a contract saying I can’t say derogatory things about them online, so let’s jus say they aren’t the same company I worked for 20 years ago, and it’s discouraging not to be valued. Things change, and that includes Amazon. How much you want to put up with will be your own personal decision. If you don’t feel Amazon values you and your business, if you think you’ll be treated better elsewhere, then you should go. We all need to know our worth and act accordingly.

I blogged about wide resources and you and find some at the end of this blog post: https://vaniamargene.com/2021/09/06/ku-vs-wide-can-you-have-your-cake-and-eat-it-too/

I also tweeted all of the resources I knew about in a tweet thread here:

If you're wide, there are a lot of people, places and things to help you sell your books. Here's list of resources that I've found over the years. #BookMarketing #sellingwide #indieauthors 1/13
— Vania Rheault (@V_Rheault) March 2, 2023

Whatever you choose, good luck!

The surprising ways signing up for a newsletter isn’t as helpful as you think.

Posted on April 17, 2023 by Vania Margene Rheault

I see it a lot on social media in the writing community–people sign up for each other’s newsletters to be supportive, thinking they are doing a good thing. I would never want to discourage anyone from trying to help out another author. Support and encouragement are so important, and sometimes just a simple, “I’m here for you if you need me” can be the difference between an author opening their laptop and writing that next chapter or walking away from everything for good.

So when someone mentioned they sign up for newsletters to show support and I said unless you’re engaging with that content it’s not really that helpful, I felt bad. I felt bad for making her feel bad because she genuinely thought what she was doing was a good thing. She, and a few others, were surprised signing up for a newsletter wasn’t as supportive as they thought it was, but here’s why signing up for a newsletter and not opening that email and enjoying and engaging in that content can be a real downer for the author sending out that newsletter.

Most email aggregators are pay to play. Unless you send out your own newsletter, you probably don’t realize that authors usually pay for their newsletter aggregators. Some of them have a free threshold, such as MailChimp at 500 email subscribers, or MailerLite who will let you have 1,000 under their free plan. Some you pay for the second you sign up, so every email they collect counts. Successful indie authors can afford their lists, and having some dead weight probably doesn’t hurt them as much as smaller authors who stretch their marketing pennies. So keep in mind that the author you’re supporting might very well be paying for you to be on their list.

We know if you’re not opening our newsletters. With the built-in stats our aggregator provides, we know if you’re opening our newsletters or not. Maybe not YOU specifically, but MailerLite tells me my open rate for each newsletter I send out. You can sign up for a newsletter from every author friend you have, but how supportive are you if you’re not opening the emails sent to you? If you just automatically toss them into the trash? Like people who promote their books for no sales, authors get discouraged when they send out newsletters and no one bothers to look at them. Here are the stats from my newsletter I sent out in March:

I have 570 email subscribers and only 33.69% of them opened my email. I included a link to something, I can’t remember what to now, but only 1.23% of that 33.69% bothered to click. Authors can cull their lists when they get too expensive and there’s not enough engagement for the cost, but it’s better all around if you’re signing up for newsletters from content creators that you’ll enjoy hearing from.

A low open-rate can affect our ability to join promotions. Authors who use newsletter builder sites and promotional sites such as StoryOrigin and Bookfunnel want to know what your open rate is before they’ll join in promos with you or ask you to join in theirs. That’s another reason why signing up for a newsletter but not opening and engaging with that content is hurtful. Tammi Labrecque who wrote Newsletter Ninja and runs the Newsletter Ninja: Author Think Tank Facebook group says a good open rate is about 40%. If you’re not opening the newsletters you sign up for, you’re hurting our chances of getting into these promotions. That’s the opposite of being supportive.

We start and offer newsletters to sell our product. The main reason we start a newsletter is to reach our customers. If you’re an author, you start a newsletter to hopefully sell your books to your subscribers. We want to build a community of readers who want to read our books and are willing to buy them. If you’re just signing up for a newsletter and not engaging with the content, you’re not going to want to buy our books. If you won’t give us your time, you definitely aren’t going to give us your money. Newsletters are an author’s strongest marketing tool–but only if their subscribers want to be on it and are happy to hear from us.

If you really want to support your author friends, the best thing you can do is read their books and talk about them. If they write in genres you don’t read, that’s not your fault and being truthful can go a long way. It’s an author’s job to promote their books, not yours, and sometimes there’s nothing you can do. I’ve turned down three people in the past couple of weeks who have asked me to read and review their books. I don’t read in those genres and I said no. With running this blog, sending out my newsletter, writing my books, and working full-time, I’m stretched thin, and that’s okay.

This wasn’t a blog post to tell you never to sign up for a newsletter, but be selective and sign up for newsletters from people you want to hear from because you enjoy their work. Of course we love it when we see new subscribers, but we want those subscribers to open our emails, enjoy the content, click on the links, and look forward to new releases. It’s difficult starting a newsletter and feeling like you’re not writing to anyone. It’s difficult to write a blog to no one, and it’s difficult to write a book when you have no readers. We all start somewhere, and little by little we grow our community. The writing community isn’t necessarily going to be your reading community, and that’s fine. We all write different genres and it’s one of the reasons I don’t share my newsletter link on Twitter–or on the blog for that matter. If anyone wants to sign up–they know how. The link is at the end of my books, and that’s the best way to gain subscribers.

How do you support your fellow authors and friends who write? Let me know, and have a great week!

Adding discussion questions to your novel, yes or no?

Posted on March 13, 2023 by Vania Margene Rheault

Adding discussion questions to the backs of books seems like a very traditionally-published thing to do. When I first started publishing in 2016 I never thought about it, mainly because up until that point, I don’t know if I read books that had discussion questions in the back. If I did, I skipped them entirely because after the last sentence, I set the book aside. It was only after I became an indie author and started devouring every book I read cover to cover (what people sneak into their copyright pages can be really hilarious) did I realize just how much I was missing not reading past The End.

Always Read the Acknowledgments Page by Grace Bialecki via Jane Friedman’s blog.

Why would an indie add discussion questions to the backs of their books? I asked that question on Twitter and I received varying responses. One said because she thought her book didn’t warrant them, another said if was an indie book, they would obviously be written by the author which seemed strange. (As opposed to them written by an editor, I guess.) One said he didn’t want to think too much about his own book to come up with the questions.

Those are valid reasons, I suppose, but I think any book has the content required to warrant discussion questions. Every character makes choices, and every one of those choices can be dissected and measured. That’s what I like about adding discussion questions to some of my books. I like puzzling out why a character did what he did and if there was a better way for the outcome he wanted. As an author who is “supposedly” in control, that’s not always the case. I’m not one of those authors who spends years editing her book because she thinks of something better. I write the damned book, and it’s done. What’s there is what will stay there and my stubbornness actually gives me room to explore why I wrote what I did. Characters’ choices aren’t always going to be ours–a nasty character doesn’t make us nasty because we created them.

I like the idea of discussion questions in the back of romance books. Considering what kind of a reputation romance books have, even if a reader glances briefly at the questions, it maybe give them the idea to explore the deeper meaning underneath the kisses. Of course, there may not be any deeper meaning, and that’s okay too. I think every character is flawed and will make poor choices at some point, and reaching to understand the answers to those questions help us grow as readers and our ability to understand other people.

I had a difficult time thinking of questions for the back of Rescue Me. I added them because Sam made a choice or two that may not have sat well with a reader. Lily understood the choices he made, and if there was anything to forgive, she did so with an open heart. Was she right to forgive him? We can’t control how other people behave, we can only control our reactions to what they do.

I admit that discussion questions probably work better with standalone novels, and I’ll add discussion questions to my next standalone coming out in May. That book also deals with some sensitive topics and behavior from both my male and female characters.

Characters are flawed, they’re human, and they’re not always going to do what we expect in the heat of the moment. It’s what they learn from their choices, if anything, that matter in the end.

Is it vain to add questions to the back of self-published novel? Not any more vain than thinking your own work is worthy of being published at all. When indies publish with no greenlight from a gatekeeper, you have to have faith in your work. Why not have faith that a reader will want to explore your book with questions you thought were a good complement?

You never know–maybe your book will fall into the hands of a book club and they’ll appreciate the built-in discussion help.

If you don’t like the idea of coming up with your own discussion questions, perhaps ask a fellow author to give you a few interview questions about your book. You can answer them and then offering extra content won’t feel like such a one-way street. There are always ways to reach your readers, and the more involved they are with you, your characters, and your books, the sooner they will turn into true fans.

Here are a few more resources on adding discussion questions to your own novel:

Creating Discussion Questions Using Your Book’s Themes by by Sara Letourneau via DIY MFA

How to Write Great Discussion Questions by Janet Kobobel Grant via Books & Such Literary Management

And a list of books that have discussion questions in the back: https://app.thestorygraph.com/reading_challenge_prompts/6e172dac-df93-425b-ae9e-702ebe940358

Thanks for reading and have a great week!

Monday Author Update and Plot-Driven vs. Character-Driven Novels

Posted on March 6, 2023 by Vania Margene Rheault

I have zero things to write about this week. All I’ve been focused on is getting words down for this trilogy, and as of right now I’m 62k into the second book. I am loving this couple though, and turning that standalone into more books was a good choice.

These are character-driven books, and every once in a while I get a touch of imposter syndrome. Are these books going to be boring? Is there enough going on? But I’ve come to realize that character-driven books are what I write. Probably the only book I’ve ever written where characters are actually moving around on the page is Wherever He Goes, but that’s a road trip novel. There’s not much of a road trip if they aren’t moving and things aren’t happening. I’ve described my books as “quiet”–characters exploring themselves and how they need to overcome their flaws to get what they want. There’s a fine line between a character-driven book that’s “quiet” and a book that drags. I don’t get a lot of feedback before I publish, but I’ve already had some volunteers for this trilogy. I’m going to need them, I think, if only to reassure myself that the books move forward and keep readers interested.

The biggest tip I have for anyone who wants to write a character-driven book, or think they are, is you can’t be repetitious. My books depend a great deal on dialogue, but that means when characters are speaking to each other, new information must be presented at all times or there must be some kind of internal revelation. If your characters are only rehashing what has been spoken of previously, you’re wasting your readers’ time. Always know what you want out of a scene, and if you have characters talking just for the hell of it, usually that’s a sign you don’t know what your characters need, what they want, or how they’ll go about getting it. With every conversation, information must be revealed for the first time and/or a personal discovery must be made because of that information. Most of the time, that’s not difficult, but sometimes, especially in real life, people need to hear something more than once for it to sink in, or they need to hear it from more than one person. That’s not a great thing in a novel and rehashing can slow your pace and bore your reader. Try to make each scene count.

Some people might be a little confused between what a plot-driven novel is and what a character-driven novel is. There are plenty of resources out there if you want to explore, but I like this slide by a presentation Melanie Harlow did a while back.

Surface problems are usually not that important in a character-driven romance novel. It’s the emotional wounds of the characters that keep them apart and are a bitch to overcome. The emotional wounds and the flaws they must overcome is what the 3rd act breakup is all about–if there is one. As you can see, the emotional wounds are what causes the true conflict in a romance novel, and if you don’t have those, everything that keeps your couple apart is superficial and readers won’t be invested in your couple staying together for their happily ever after.

Melanie spoke at the 20booksto50k conference last November, but her talk is incomplete and the audio for what is available is poor. But, I mention it because the slides are available, and they are a goldmine of information if you want to download them. https://drive.google.com/drive/folder… She’s also part of a steamy romance panel, which I haven’t watched yet (hello work/life balance) so I can’t comment on quality, but you can check it out here.

Also, there is an Emotional Wounds thesaurus available, and it’s great for digging and thinking up ideas for how to make your characters miserable. You can check it out here. https://www.amazon.com/Emotional-Wound-Thesaurus-Writers-Psychological/dp/0989772594

My Freebooksy for the first in my trilogy went really well. For the two days it was free, I gave away 3,797 copies. I think people are still confused how this can convert to royalties earned, and I’ve said in the past that a Freebooksy only works well if you’re giving away a first in series. Read-through is where the royalties come in. Also, if you’re in Kindle Select some readers will borrow your book instead of downloading it, and if they do that, you get paid for page reads. You have to weigh the pros on cons of paying to give your book away. It won’t give everyone the return on investment they’re looking for. In my case, between borrows and read-through, I earned back my fee ($120.00) in 4 days and so far have had a ROI of 131%. (ROI = Net income / Cost of investment x 100.) People don’t read right away and my book is sitting on 3,797 Kindles. I can only hope that as the weeks and months go by that people get to my book in their TBR piles and go on to read the other two books in the trilogy.

I admit I dropped the ball and didn’t have Amazon ads running during that time. That will probably turn into a mistake for me as I had nothing propping up that promotion. The only other thing I was doing was running an FB ad to Rescue Me, and I already said last week how that turned out. Right now I’m running an ad to Captivated by Her, but I’m watching it closely as the last time I tried, I didn’t get any sales for the clicks. I ended up pausing the ad. I have it on sale for .99 right now and I used a different graphic to go along with the ad. I’m hoping for a better outcome.

The next big push might be a Freebooksy for Captivated when my next standalone book comes out in May. Though I did want to try Fussy Librarian and Robin Reads as well. It’s hard to believe that I’ll have had 7 books come out in 11 months, but I know some authors can do that all day long for years. I think this pen name is coming along though, and I have no regrets pivoting.

The only thing I have left is what I’m loving right now. I’m excited I signed up for a TikTok class with Jane Friedman and Rebecca Regnier. It’s $25 and the slides (if there are any) and a replay is available if you can’t watch live. TikTok is probably going to be my next step in trying to get the word out there for my books, but I like to explore and learn before jumping in. If you want to sign up, you can do it here. https://www.janefriedman.com/tiktok-basics-for-writers-with-rebecca-regnier/

That’s all I have for this week. Until next time!

What does investing in your business mean to you?

Posted on February 27, 2023 by Vania Margene Rheault

We all hear that we need to invest in our business. To different people that can mean different things. When it comes to being an author running a book business, there are a lot of different ways to shove resources at your books.

Money. When you’re an indie author, there are a lot of places your money can go. You have to decide where that money goes and prioritize that spending. ISBNs are not cheap in the US, book covers can be expensive, too. Subscription services like Office 365, Canva, WordPress, and Bookfunnel, just to name a few, eat up a lot of my business money. Then on top of that you have ads and promos, an email aggregator for your newsletter. The list is endless. But you have to put some money into your books or you’ll never get to a place where you can sell them.

Education. One of the things I didn’t realize when I started publishing was all that I was going to have to learn. Back in 2016 we didn’t have Vellum for formatting, and I didn’t start using Canva for book covers and graphics until about 2018 when my friend Aila turned me on to it. Like most software, I didn’t like it right away because I didn’t know how to use it. Now I love it, even though I still don’t know half of what it can do. The same goes for my Mailerlite account. I watched several YouTube videos to learn how to set up an automated welcome sequence, and I had a heck of a time figuring out landing pages and how to connect my Mailerlite account with my Bookfunnel account.

Some things you can find out on your own through free resources, and there are some things you might want to pay for. I always start with the free stuff first and move on to paid classes if I don’t learn what I need to know. There is always someone selling something, an Amazon Ads course or a book marketing course that promises you you’ll sell 1,000 copies of your next book. Around the holidays, especially Black Friday and Cyber Monday, I have terrible FOMO because a lot of that stuff goes on sale. I’ve wasted money buying classes I shouldn’t have. I paid $49 for a ticket to Mini InkersCon hosted by Alessandra Torre that I never attended, and I paid that much for a virtual ticket to the 20booksto50k Vegas conference back in November. I didn’t attend live so that was a waste of money as later, they put a lot of the speakers on YouTube for free. I regret not trying to attend as I missed a wonderful talk by Melanie Harlow that would have been worth the entire price of the ticket. There are a lot of craft classes, book cover design, and editing courses. I have to admit, I’m kind of a class junkie (if you didn’t know that by now) and I have classes I bought through Mark Dawson’s SPF that I haven’t finished, and also classes I purchased through Jane Friedman I have saved on my computer. I have always loved school (I would love to try to get my MFA before I die) and I’m always $50 away from my next class. But I think the idea behind a class is you have to be open to learning what you don’t know. I’ll end this section with this Tweet from a few weeks ago. Learning is vital to your business and you’ll fall behind if you think you know everything there is to know.

Something that doesn't grow rots.
— Anoop Kumar Singh (@anoop16kumar) February 17, 2023

Time. Time is precious, and you’ll waste a lot of it doing things that don’t help your book business grow. It’s up to you how you want to spend your time where you think it’s best for return on investment. You can say you’re “networking” hanging out on Twitter all day, but be honest. Are you networking or scrolling to waste time? Is there a better place to network? A Facebook group with authors in your genre, perhaps? If you’ve hit a hard spot in your WIP, it’s easy to find something else to do, but when time is a limited resource because we all have more on our plates than just our books, you’ll find you can be stuck in the same spot for a lot longer than you’d like. Marketing shouldn’t take up that much time–you can’t forget that without books (product) marketing doesn’t mean much. In Elana Johnson’s book about writing and marketing systems, she recommends keeping track of where you spend your time. You may realize that getting out of bed a half an hour earlier, timing yourself on Social Media, or skipping another episode of your favorite show can open up the writing time you need to move forward.

What else can you do with your time?
1. Classes, like I said above. It does take time to do watch the classes and probably the main reason I have so many unfinished. I’d rather write.
2. Read in your genre–with intent but also to fill your creative well. Reading in your genre is really important. Not only do you see what’s selling, but you’ll learn what reader expectations are and how your comp authors are delivering it.
3. Sleep. That sounds crazy, but you’re not going to get good words down when you’re tired.
4. Practice. If you’re taking a class about book covers, you need to practice those skills. I watched a lot of videos when it came to learning Vellum, and the first couple of books I formatted weren’t only to publish but to learn the software. Even if you take an ads course, you still have to put your knowledge into practice on the actual platform. These platforms don’t make it easy, either, when they’re constantly changing their dashboards. It still takes me a while to properly set up a Facebook ad, but without ads, no one will know about my books, so that’s a return on investment I can get behind.

My friend Cara said I could use her response to my tweet in my blog, and this is what she said when I asked what investing in your business means to you:

https://twitter.com/CaraDevlinBooks/status/1629241819526463496?s=20

Effort is a big one, and something I didn’t consider. It takes a lot of effort and energy to keep going, especially when you’re not seeing the results you want. As I just started a new pen name last summer, I’m no stranger to the amount of effort and energy you need to start over. Unfortunately, it can take a while to see if those decisions will pay off.

Sometimes we have to experiment with what will work and what won’t and be willing to let go the parts that aren’t working and try something new. I let go of Twitter a long time ago, and I’m glad. Now when I tweet about my books and get zero response, I can feel good knowing I have other ways of finding readers.

I did a little experiment myself this month and put Rescue Me on sale for .99. I ran an FB ad to it, and while I’m two days short of the end of the month, I’ll tell you how it went. This is my FB ad:

This is a standalone without any read-through potential unless they go on to read my duet or my trilogy. A .99 book on Amazon will only earn you .34 per book, so after you pay for a click (my cost per click is .14 on this particular ad), the ROI may not be that high (in this case, .20 per sale). Kindle Unlimited is good though, and if I get page reads for the entire book, I earn approximately $1.32. As of Sunday morning, I spent $72.20 on that ad. I’ve been running it for the entire month of February. Between sales and pages read, I’ve made $97.99, ($24.98 sales/$73.01 pages read) for a return on investment of $25.79. Maybe you don’t think it’s that much. Maybe you think it’s not worth it for only 25 bucks, but that’s where you have to think about what you want for your business, how much you’re willing invest, and what kind of resources you’re investing (for example, time to learn the FB ads platform and money for the clicks). There’s more to a sale than the royalties you earn. You could get a review, you could find a new fan. You could get a new subscriber to your newsletter. If anything, you’re finding out what kinds of ads work and what kinds of ads don’t. I would have made 0 royalties if my ad didn’t work. So, was it worth it to me? Yeah. But I won’t leave Rescue Me on sale forever. Maybe I’ll try this experiment with the same type of ad for Captivated by Her. There’s read through potential for that book as it’s the first half of a duet.

I also paid for a Freekbooksy for the first in my Lost & Found Trilogy, but I’ll wait to update you on how that went. It’s only 4 days old and I’m $23.00 shy of earning my fee back. I can run down how my February did as a whole, but let me tell you–I forgot I was running Amazon Ads in Canada. Bad move. They really took off and unfortunately, they didn’t have the sales to go along with them. That was my mistake and I’ll have to eat the ad cost. There’s a lesson to learn every day.

Thanks to Cara Devlin who said I could add her response to my tweet in this blog post. Her covers are gorgeous and if you like historical romance, check out her books.

https://www.amazon.com/stores/Cara-Devlin/author/B083ZMCWM8

Have a great week, everyone!

Hating on Amazon: Can we just stop?

Posted on February 13, 2023 by Vania Margene Rheault

There are so many things that irritated me last week, and a lot of it boiled down to hating Amazon and its practices and the way they treat indies. I haven’t been immune to how frustrating it can be when I had my own go around with them over Large Print. I never did get it resolved and gave up. That’s the price of doing business with a large corporation who doesn’t have the time or the manpower to deal with everything on a case-by-case basis. You win some (being able to publish without an agent or the Big Five) and you lose some (having to deal with bots and issues lost in translation with employees who have English as a second language).

What is irritating to me is why indie authors think they are special enough not to have to deal with this. They act like Amazon is a big bully, pushing them around, but let’s remember that Amazon gave us the ability to self-publish and who knows how long that would have taken without them. For as many people who wish indies didn’t exist, it could have taken a long time.

I understand it’s scary when Amazon decides to take your books down because they found them on a pirate site, or they take your books down because they claim you don’t have proper licensing to use your stock photos on your covers. It’s frustrating when their return policy allows readers to return books, but the thing is, indie authors don’t want to behave like selling books is a business, and that’s exactly what it is. You are a business dealing with a business. That means doing what you need to do to keep your business running smoothly. Here are some tips to doing that:

Network. This might be surprising, but when adult authors who handle issues with professionalism have a situation with Amazon, they’ll not only post the problem, but how they resolved it. That’s important because maybe you haven’t had an issue with Amazon yet, but that doesn’t mean you won’t in the future. Knowing how another author handled the potentially same situation you may one day face is a great resource to getting your books back up with little hassle. The 20booksto50k group on FB is a wealth of information when it comes to this kind of thing.

Realize that indie authors can be doing it wrong and deserve Amazon’s slap on the wrist. There will always be an indie who doesn’t know they can’t use whatever they want on a cover. While it’s a pain in the butt to have to deal with something like that if it happens to you, all Amazon is insuring is that they aren’t helping you sell something illegal. You could be doing everything 100% correctly, but I’ll never blame Amazon for double-checking. It’s annoying when your boss is looking over your shoulder to see that you’re doing the work the way you’re supposed to, but for every 10 authors who follow the rules, there will be one who doesn’t know the rules or blatantly disregards them and will rip off a cover or use any picture they want from Pinterest.

Join an organization. Businesses have attorneys on retainer or have them as part of their staff. Businesses are also members of organizations in their field. It gives them credibility and resources to turn to if they need. Being an indie author isn’t any different. You are a business so you should invest in your books. Join Alli or the IBPA, or the RWA if you’re a romance author, or if you write Sci-Fi and Fantasy, join SFWA. All those organizations will give you to access to legal advice and have contacts at Amazon. They’ll reach out on your behalf and get your situation handled for you. A yearly membership isn’t that much–broken down it’s about 10 dollars a month) and it’s worth the peace of mind. Memberships can also include other benefits like IngramSpark uploads and revisions codes and discounts on editing and formatting. When I changed the insides for All of Nothing and Wherever He Goes, the revisions codes saved me almost half of what the membership cost. New uploads later this year will cover the rest of the fee. It doesn’t take long for the membership to pay for itself.

What really bothers me is the entitlement I see from indies. There was one woman who was accusing Amazon of ripping her off because they discounted her paperback book. Thank goodness people corrected her and said she still earns full royalties when they do that. I’m really just flummoxed by the attitudes lately, and I don’t know what’s causing it. Another author was in a rage because someone bought and returned her trilogy. Amazon has updated their returns policy and according to it, readers can’t return books that have been read or partially read up to a point. You’re a business–you should expect returns every now and then. (If you’re getting a lot then it’s a problem with your product, not someone’s return guidelines, and I don’t care who you publish with.) I think complaining about something like that is tacky. You don’t know what kind of financial situation your readers are in. Maybe she had an expense pop up and had no choice. It’s none of your business why they had to return, and griping about it on a public forum is trashy and tasteless. I hope her reader saw that tweet and never buys her books again. I could start a long list of people who behave badly and never buy their books. I don’t need to fuel such bitterness.

I think a lot of indies forget that Amazon has been the target of their share of indie scammers. Authors who used click farms to fuel KU borrows and reads, authors who would book stuff for the KU page reads, authors who would publish individual books wide and then put a boxed set in KU hoping to cash in, authors who would host giveaways like Chance Carter who tried to give away Tiffany jewelry . . . There was even a black market scam where authors sold their manuscripts so other authors could publish the same story under a different title, cover, and author name. It’s not like in all the years we’ve been able to publish we’ve been completely innocent. I would be shocked if Amazon didn’t learn from that.

I’ve been called naïve and privileged for sharing this simple solution: Don’t like Amazon? Don’t publish there. I was called privileged because Amazon is the biggest ebook retailer in the world, I think, but it most definitely is in the US and people say they can’t sell books without it. I don’t see why not. I’ve seen indies say their sales are bigger on Apple Books, Nook, and Google Play. It all depends on where you push your readers. At the very least, publish there and push your readers to Kobo. And if you’re not willing to do that, at LEAST shut up on a public forum about how you hate how Amazon treats indie authors. Not all of us have a big chip on our shoulder.

I understand publishing is hard, but there are ways you can make it easier on yourself. Join an organization who can go up to bat for you. Buy your images for your covers that will provide you with the licensing Amazon wants when they approach you. In the group I was scrolling, the author said Amazon didn’t accept the Shutterstock license. I was surprised, but it’s good to know. They accepted the DepositPhoto license when she changed her cover. I know Amazon will under no circumstances accept the licensing Canva gives you if you use photos under your Pro Plan. So far I haven’t heard an issue with fonts, but buy the ones you want to use. Creative Fabrica will give you the licensing agreement when you purchase fonts off that site.

And last, if not least, if you have an issue, approach it like an adult, not just assume Amazon is “out to get you.” They aren’t. Dealing with their red tape is the same as dealing with medical insurance, car insurance when you get into an accident, dealing with the IRS when you can’t afford to pay in. Dealing with Amazon is an adult thing you have to do because you’re an adult running an adult business.

The scammy stuff is really interesting, and I haven’t heard of what was going on years ago popping up again. Maybe being heavy-handed, Amazon took care of a lot of that and shady authors don’t want to risk it. I heard Chance Carter had surfaced under a different name and then once Amazon caught on, we never heard from him again. I think it’s funny we’re still friends on FB and I’m still following his Author Page that has a post-apocalyptic feel these days. He had such a great following and he had to ruin it. It’s amazing as it is mystifying.

If you want to read more about scammers, you can visit these links, and even my own old blog post about it:

I must have been having a bad day…..I’m very ranty LOL https://vaniamargene.com/2020/05/04/scammers-gonna-scam/

Bad romance: To cash in on Kindle Unlimited, a cabal of authors gamed Amazon’s algorithm By SARAH JEONG linked above)

Chance Carter And #Cockygate Collide by David Gaughran

#BOOKSTUFFING AND WHY IT MATTERS by Cait

Book Stuffing, Bribery and Bullying: The Self-Publishing Problem Plaguing Amazon

Amazon Scammers — An Unregulated Group Pushing out Women, LGBT+, and African American Authors in Romance Fiction

People need to calm down. It’s gonna be okay. Buy a promo, buy an ad. Pour a glass of wine and breathe. After a week of this, I know I will.

Have a great week!

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Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Category Archives: author resources

Full-Time Author Status: N/A

Brief Author Update and KDP Changes

The evolution of a book cover

Ethics in Indie Publishing

Kindle Unlimited Page Read Payouts Are Down. What I’m thinking, feeling, and my ultimate choice.

The surprising ways signing up for a newsletter isn’t as helpful as you think.

Adding discussion questions to your novel, yes or no?

Monday Author Update and Plot-Driven vs. Character-Driven Novels

What does investing in your business mean to you?

Hating on Amazon: Can we just stop?

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