Category Archives: book marketing

Ethics in Indie Publishing

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photo taken from Canva

Independent publishing has opened up a whole new world for scammers who want to make a quick buck, and we all know those kinds of people don’t have morals or scruples. But we don’t hear a lot about ethical behavior of the “kind of” innocent kind, at least not until recently with the rise of AI. I have a lot of opinions on AI, many I keep to myself because for the most part, it’s none of my business what other people do. I’m not going to take part in the witch hunts I see happening online, authors guilty until proven innocent. People can make mistakes, can be misled, or, can actually make the choice to use AI for whatever reason, and I’m not interested in being judge and jury for those people. I’m too busy with my own stuff going on, and honestly, unethical behavior happens everywhere, every day. You can’t take it all on (and for the sake of your mental health, why would you want to?).

I have spoken out about some of it, though, beta readers who take your money to beta read but actually don’t put in the work, “cover designers” selling Canva templates and calling them their own designs, editors who are paid to edit, when they shouldn’t be anywhere near a red pen. I don’t like when I hear about people getting ripped off, mainly because I don’t believe in paying people to do something you can do yourself. You can create your own cover using a Canva template for free–there’s no need to pay someone 50 to 100 dollars. You can do the bulk of your editing for free too, if you take the time to listen to your manuscript before sending it off, and there are a free resources for formatting, Draft2Digital and Reedsy to name two off the top of my head.

Like almost everyone in the indie space, I’ve been a victim of some unethical behavior, and I have been for as long as I’ve published. Editors who sit on manuscripts for months and then when they finally get to your work, they don’t give you the experience (*cough* time and effort *cough*) you gave them money for. They say you get what you pay for, but that’s not necessarily true–some people don’t actually know they shouldn’t be charging for the services they are. They don’t know they’re poor editors, they don’t know it’s an ethical grey area to sell Canva templates. Once on Twitter I saw a freelance editor bragging about some kind of award ProWritingAid gave her, and I was dumbfounded. I knew she was putting her clients’ manuscripts through it. Perhaps that’s part of her “editing process” but her clients are paying for that–it’s definitely nothing she should have been admitting in public. After seeing that, I never would have hired her for anything. I can run my own manuscripts through PWA if I wanted to use it (the Hemingway Editor is a free version of this). I don’t need to pay for someone else to do it.

The question, I guess, is how do you know what you don’t know? You have to be honest with yourself for one thing. A “cover designer” I called out starting her business selling Canva templates said she liked “simple designs.” No. She just admitted she has no skills. If you’re an author and you can’t edit your own books, you shouldn’t think you can edit for other people and get paid for it. If you don’t have time or the inclination to beta read, don’t offer or don’t accept a job. Honesty and integrity begin with yourself and it will extend to your clients. If you need the money that badly, get a second job. Ripping people off, no matter how unintentionally, is still ripping people off.

On the author side, is it ethical to use AI? I’m not going to poke that bear. I think in some instances it is okay to use AI. I chat with Al, brainstorm with him, and it’s fun to bounce ideas off him when I’m stuck with a plot issue or need sparks for ad copy. I don’t feel it’s any different than searching for a plot generator and sorting through the prompts, or making a huge list of tropes and pulling one out of a fishbowl when it’s time to write a new novel. Of course, that’s very different than asking him to write a short story and then turning around and submitting it to an online journal. I would never do that, and all my books are written by me and only me. I don’t copy and paste. Never have and never will. I like to write; I wouldn’t outsource that. If there ever comes a time when I think I might, I’m tired of writing in general and should quit altogether. In connection, I would never use a ghostwriter to publish a book then claim I’m an author, but people do that. I saw on Twitter one “author” who queried a ghostwritten book and landed an agent. I think that’s kind of disgusting, especially since books go through extensive editing and likely that person won’t have the skills to do that.

Dealing with people who don’t have any ethics, or who don’t know they are being unethical, is what makes indie publishing difficult. It’s a minefield and it would be a lot easier for everyone involved if people stopped trying to make a quick buck out of everything. Life is hard, though, and I don’t see that happening. Authors can’t afford to hire a professional at every turn, so we do what we can, cut corners, or try to, and sometimes we get burned.

But, when we do that, as authors, sometimes it’s our readers who get burned, too. When you’re trading a product for cash, your product needs to be the best it can be, and not everyone can do that alone. I’m not fond of gatekeeping–it’s one of the pillars of this blog. To give you resources to do things for yourself, be it editing, cover design, or formatting. But I’m well aware that even with all the resources in the world, not everyone can do all the things on their own, and the unfortunate fact is, if you can’t put out a decent product by yourself, you can’t find someone to help you for free, and you can’t afford to pay for a service, then maybe it’s just not your time to publish. I don’t say that with a light heart, either, but your customers and you readers deserve more.

I have a short list of things I see authors do that I would never do when it comes to my own business. I would never put book one of a series in KU but publish the others wide in an attempt to force readers to buy them to keep reading. People try to have it both ways, and I blogged about that here: KU vs. Wide (Can you have your cake and eat it too?) I would never enroll my books in KU and still put them wide, hoping to take advantage of Amazon, but authors do, and even brag when they aren’t caught. I would never not finish a series. I think starting a series and abandoning it is terrible for your readers and you look untrustworthy and like you have no follow-through. I would never post on social media that I’m writing a book and then not actually write it. I have changed my mind once or twice when blogging here, but any books I’ve committed to where my readers are, I have finished and published. (Let’s just say that fantasy series I blogged about will never see the light of day. I’ve put it away for good, and I am really really okay with that now.)

This whole thing started with a Facebook post accusing GetCovers/MiblArt of unethical behavior, notably plagiarizing covers of bestselling books. I won’t point to the post or the person who wrote it because most of the Facebook groups I’m in are private and it’s against group guidelines to share. I took the post with a grain of salt because while you can accuse anyone of copying a book cover, the fact is, it’s done all the time. Maybe not purposefully, but it is done. One of the best practices of covers is to blend in with your genre while having one or two elements that stand out. Anyone will tell you to go through the top 100 in your genre and see what other authors are doing. That’s standard advice. If an author asks GetCovers to do their cover like the latest LJ Shen’s billionaire romance, that’s what they’re going to get. That’s hardly GetCovers or MiblArt’s fault. It’s not even the author’s fault because they’re following advice that’s pretty common. Designers have their own code of ethics that prevents them from stepping on each other’s toes, and that’s great. We should all support each other, but some of those guidelines are hazy and grey, and sometimes it just comes down to common sense and courtesy–like a lot of ethical subjects. I didn’t talk about the ethics part of copying a cover, but I do talk about the “sameness” of billionaire covers here. If you see ten covers with the same background stock photo, maybe it wouldn’t be that hard to avoid that photo. If you see the same font used for titles, use something else? I don’t know the right answer because I do the same things. Your books need to look like they belong, but using the same background, font for your tile, and color scheme may not do what you want it to do. You’re not Nicole Snow, and the only person who is, is her. Build your own brand instead of trying to piggyback off of someone else’s–that’s probably the best advice you can follow. Plus, it’s more ethical and will serve you well in the long run.

As always, this post went longer than I wanted. If you want to read more about ethics in publishing, look here:

Ethics Tips for Self-Published Authors BY ANDREA MORAN

The Ethics of Self-Publishing: Staying Honest and Fair

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”) by Derek Murphy

Thanks for reading, and drop me a comment if have any thoughts! I’d love to hear them!

Author Update (not much going on)

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orange flowers tied with brown and white polka dotted ribbon. text says author update, end of the summer news, and what i'm doing for the rest of the year

Words: 1217
Time to read: 6 minutes

I really don’t have too much to say this week. I’m at 77k on my Christmas novel, close to being done, but not quite wrapping it up. If I had to guess, I think I still have about 15k-20k, but I’m not sure. Since I already have so many words, it can be as long as it needs to be to finish. At this point, I don’t care–it will just be nice to be done so I can breathe. I was playing around with the cover again, and I’m happy with what I have. That takes some pressure off since covers are my nemesis and I never feel good about a project until I can pin one down.

I don’t have any plans to write anything more this year, instead I’ll be using September and October to edit and package this book and do some things around the apartment that I should have done years ago, and in November and December, celebrate birthdays and the holidays and spend time with family. After that break, I’ll be diving headlong into my 6 book series–the first first-person books I wrote during lockdown in 2020 when I decided to pivot and write under a pen name. I haven’t read through them in a long time, and I haven’t looked over feedback from my proofer, so there might be a little work involved getting them out. There’s no publishing schedule for those yet, but I’ll have published 8 books this year, so I think I deserve a little time off.

Reviews for my rockstar trilogy are coming in from Booksprout and the few I have are favorable. It’s always a gamble writing something a little off genre, a little off trope (say, oh, I don’t know, a baby-for-the-billionaire trope with no baby) and that’s what my rockstars are. I have a difficult time incorporating what my characters’ occupations are with the main story, the romance the main focus of any of my books. Once when I was getting feedback for a blurb and cover in an FB group, one person said, just because you call them billionaires doesn’t mean they’re billionaire books, and well, guilty as charged. My rockstars are rockstars, but I have no idea how much their stories would have changed had I made them something else. I didn’t read any in the genre before I wrote them, so how they measure up to other rockstar novels is anyone’s guess. The book I’m writing now, the main male character who’s a billionaire, could be anybody. In fact, when I plotted this book years ago, he was a private investigator, and honestly, the story hasn’t changed that much. I don’t know if veering off hurts or helps–I certainly don’t look at my reviews to find out.

I’m on TikTok–not posting enough to get anywhere, but having fun and learning new things in Canva. Making videos is different, that’s for sure, time consuming figuring things out. I’m slowly learning, though, my videos are far from perfect. Between Canva and the tools TikTok has, I’ve posted a few to get the feel of it. I don’t mind showing my face, and the author copies I ordered for page flipping videos came a couple weeks ago. My main project when I finish this book is to set up bookshelves to have a more professional background behind me and to buy a cell phone stand for things like unboxing videos. I’ll be able to film one when my rockstars are completely live and I order author copies of the trilogy in a couple of weeks.

Here is a video I made, and I can see why people like TikTok–it has 246 views. I know that’s nothing on that platform, but with all the time I’ve spent on FB, Twitter, and IG, it’s pretty amazing to me.

@vaniarheault

Rescue Me, a standalone, one night stand, billionaire romance. #billionaireromance #romancenovels #onenightstandtrope #onenightstandromance

♬ Angel – Sarah McLachlan

One thing I’m not going to film is an empty KDP sales dashboard. I was scrolling TikTok, they have a For You tab and a Following tab like Twitter, and someone posted a video of their empty dashboard. I thought not being on Twitter anymore would stop me from having to see stuff like that, but I guess authors like bragging they have no sales. I really wish I could tell authors that it does the exact opposite of what you want it to do. When I see an empty dashboard, the last thing I want to do is check out that author. To me, if you’re not selling books, I think it’s because your books are bad or you’re not doing enough to market them, and that’s not a reader’s responsibility. In the amount of time it took that author to create that video, they could have made something positive. There are so many examples of videos that you never have to run out of ideas. It’s no one’s business if you’re not selling books, and if you’re not, do something about it. Yuck.

That’s really about all I have. I started my Facebook ad for newsletter sign ups again and in two days I’ve given away 35 copies of my reader magnet and have had 18 newsletter signups (you don’t have to sign up to download my reader magnet because I hate the hard sell), and I started my Facebook ad for Rescue Me again after my own sales slump (see I did something about it!) and my books are selling again. I think after this book is done and I take a break, I’ll dive deeper into Facebook ads. They might spend my money just a little faster, but the cost per click is lower, and I seem to grab more sales there than Amazon ads. To be fair, all my Amazon ads are old, and I know ads can grow stale. Killing some and creating more would probably help. But what I should really do is write some good ad copy for my trilogies, put the first ones on sale for .99 and see what kind of royalties that read-through will bring in. Selling Rescue Me for .99 has given me some traction, but I only earn 35% royalties on it, and after paying for a click, I don’t bring in much. I know it’s not all about the sales all the time, and I hope I’m finding readers and they’re subscribing to my newsletter when they’re done reading the book.

The marketing game is long, but I’m still doing better this year than I ever have before, and that gives me hope I’m on the right track.

This week my daughter starts her senior year in high school, and I’ll be getting used to a new routine, again. Summer went by in a flash, and I don’t feel like there was much summer at all. I rarely sat on my balcony and baked my brains out, and besides a road trip to Bismarck, ND, and a trip to the zoo last week, we didn’t do anything. My daughter is turning 18 on November 18th, so we’re going down to the Twin Cities for a couple days to celebrate. I’ll have had plenty of ups this year, so I’m going to use the time to celebrate my own wins in 2023. I may not be making enough to quit my job, (or even drop my hours) but you need to celebrate the little things or it’s easy to get burnt out. I’m sure I’ll post again next Monday, but until then, have a great rest of your month!

Mid-Year Check In and Author News

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Words: 1901
Time to read: 10 minutes

open journal with rose petals and pencil. text says midyear check in and author news

It’s not exactly mid-year–we’re two months past that, but I thought I would write a check in, look back and what I’ve accomplished this year, and try to drag myself out of the self-pitying hole I fell into these past few weeks due to circumstance beyond my control.

January started with a bang, as that is the month I published my Lost & Found Trilogy. By no means did I have a strong launch, and while Give & Take, the first book in the trilogy, has sold better than a lot of my books, the trilogy in total has earned less than a thousand dollars since release. Depending on where you are in your career, that may sound pretty good to you, but I’ve put money into ads and promos and actual take-home from that total is less than five hundred dollars. Still though, despite my ongoing doubt about the covers, readers seemed to have liked them so far, and I’m going to put the first one in a promo in September and see how it does.

February, March, and April were slow months, only because I was busy writing my rockstar trilogy. I thought the first book was going to be a standalone but it turned out, like most side characters do, they wanted their own stories told, and I spent December of 2022 to May of this year writing them. Editing took some time, more adding and rewriting than I’ve done in the past to make them cohesive since the two others weren’t planned until I was almost done writing book one. I did the usual Amazon ads for my backlist, struggled with if I wanted to be on Twitter anymore, helped a friend edit and format one of her books, and mostly kept my head down.

In May, I published Faking Forever, a fake fiancée standalone I wasn’t sure about. I haven’t checked the reviews to see if anyone liked it or not. The reviews from Booksprout were favorable, but it’s not often, in my experience, people will really tell you what they think. Since I published it, it’s made less than a hundred dollars, and I really don’t know what to do about it. My other standalone, Rescue Me, has made around five hundred since I published it in October of 2022, but that’s also been on sale for a while now and I ran Facebook ads to it. That five hundred is not take-home, but if I look at how much I spent on ads to push that book, I just get depressed, so I won’t do that here. I’ve been thinking about pulling it off sale and putting Faking Forever at .99 to see what that does. I have a hooky hook for the ad copy, so I may do that at the end of the month and see what happens. I won’t do that until my SNAFU with KDP and the last book in my rockstar trilogy has worked itself out, but more on that later.

June and July were for getting my rockstar trilogy ready to release. Lost a beta reader and a friend, so that was disheartening, not only because I was counting on her feedback, but you know, it’s tough when people move out of your life for whatever reason. My other beta/friend/co-worker is still plodding along even though my books are (kind of) up. I told her I need to get them going for marketing purposes and if she finds anything I didn’t, I can change out the files later. She found only a couple things in book one, nothing major, so I’m confident that books two and three are just as clean. It’s not like I haven’t released books without feedback before, but I was trying something different that didn’t end up working completely in my favor. Such is life.

This month, August, I had a free book promotion opportunity fall into my lap. I had passed it by and then it opened up again, so I decided to take that as an omen and enter my book. I put Captivated by Her for free from August 4-6, and I’ve been moving some books–528 at the time of this writing, but we’re only half way through the promotion. Not a lot of people read free books, though, and so far that movement hasn’t gone on to the other books in my backlist. I guess we’ll see in the coming weeks if anyone reads it and goes on to buy/borrow Addicted to Her. I think the cover changed helped, but that duet has earned only a little over three hundred dollars since I published them in June of 2022.

I also lost a cat this month. Blaze was sick when we got her (we didn’t know that though), and we’ve had nothing but ongoing medical issues with her for the past five years. It was a relief to make the decision after some bloodwork, but I miss her dearly and it’s been such a blow to my mental health as this is the first time in over twenty years we haven’t had a cat in our apartment. We can’t get another unless my financial situation changes because we were grandfathered in when this property management took over our apartment building. We’ll be starting from scratch with them, and I can’t afford the pet deposit or pet rent they’ll charge us if we wanted another. I’m still missing Harley, too, so I’m just not going down that path right now, and maybe never will again.

So to recap the year so far:

Books published: 6.5-7
Royalties: $1,711.49 as of this writing. (I write my posts in advance so add, oh, I don’t know, ten bucks to that total unless for some reason I got extremely lucky.)
Ad spend: I don’t feel like doing the math, but I’ve spent $569.00 on Amazon ads, ran an FB ad to Rescue Me off and on for a couple of months and bought a Freebooksy promo through Written Word Media for Give & Take at $120.00. So obviously, the total royalties are not all take-home, but rarely is any author’s.

I haven’t found a way to get “sticky” with Amazon, struggling to “level up.” Each book I write has the “will this be the golden ticket?” feel about it, and then each book has a lackluster turn. I cleaned out my newsletter subscriber list–I got rid of 103 inactive email accounts. MailerLite is making me move over to their new platform so once my trilogy is out and I’m done sending newsletters for that for a bit, I’ll do the migration. Apparently it’s not smooth, and I’m worried about the setup I have with BookFunnel. I learned just enough to put in place what I needed for them to collect email addresses for me when I give out the link to my reader magnet. If that gets messed up, I’ll have to learn it all over again, and that will be painful since, for the most part, I’ve given up drinking for my physical health.

Ghost Town’s Fate:

So, I was able to publish book one and two without an issue, but I was one of the (un)lucky ones and KDP asked me for copyright proof for the cover images for book three. I sent them what I had from DepositPhotos–screenshots of the licensing agreement that they give you when you download/purchase. I also gave them a screenshot of my DepositPhoto’s account profile. I’m lucky that my email address and my physical/mailing address match what I use for KDP as well, so they know it’s me. The first rep approved my proof and told me to go into my account and resubmit the books for publication. I did that, but then got another email from their content team and was asked for proof again. So I sent what I had before, plus the screenshot of the first rep’s email that said my books were okay. It didn’t take them long to get back to me and say my books were approved and would take up to 48 hours to publish. So, that is where I am now–this morning when I got up, they were still in review, but while I was writing this, I checked my dashboard and they have moved into “Publishing.”

So I’m going to assume that the third book is going to go through after all, and maybe by the time you read this, it will be live. (At the time of this writing, it’s only been 15 hours since the last email correspondence.)

As far as reviews, I put the books on Booksprout, and this trilogy is the slowest to get picked up since I started offering books. Only 16 of 35 copies have been claimed for each book, and either it’s because they’re long (I did warn readers of that in my note to readers section) or because no one cares about aging, depressed rockstars. Maybe both. Whatever the case may be, I hope this isn’t going to be more of the same when the books move out of preorder and are live. Once the third book is actually published and accessible, I can start ads to the trilogy, but I hope these do better than my gut is telling me they will.

I have to be honest, all this put me in a real downward spiral last night, and just an FYI, crying in the grocery store is not a good look. It also gave me a really queasy feeling for the past two days and I have not felt well. You’re probably thinking I sound burnt out, and I probably am. When that book goes through I’ll have published 7 this year, 8 if I get my Christmas novel done and published by November like I hope. I haven’t made much progress on it, as I went through my Ghost Town paperback proofs myself (glad I did) but that took an extra little bit of time. When I finish the first draft, I need to put it aside and take a real break while it breathes. Watch the shows I want to watch, read through some of the books on my Kindle (I still need to read the Hunger Games sequel before November). Network with some authors in my FB groups, experiment with making videos for TikTok. I need to find my joy because it has been sucked right out of me, and never did I want to throw my laptop over my balcony as much I did last night.

I don’t have any books planned for the next little while. I have that King’s Crossing 6-book series I need to polish up and publish starting in January. I’m having second thoughts about the covers, and my proofer/coworker went through them some time ago, and I haven’t looked at her feedback yet. That will be a project and I will love to get those off my plate. I also haven’t read them myself in a long time, so it will be fun to read them one last time before I publish.

Anyway, so stats here show that this blog post will take 10 minutes to read, so I’m going to wrap it up for now and get going on my Christmas novel. Have a great week, everyone, and thanks for listening!

Author News and Short Update

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I’m not really in the mood to blog today. We put our kitty, Blaze, to sleep last week. After some testing, it was determined there was more wrong with her than just the bladder stones we were going to have removed. It was a really tough choice because we didn’t want to keep her alive for us. Her quality of life has been declining since we got her, and mentally I just couldn’t see her suffer anymore. The tests, euthanasia, and then the cremation still took a huge bite out of my finances, and my GoFundMe is still active. Any little bit would help, but at this point, I’m just glad her suffering is over and I can let my heart heal. After losing Harley not so long ago, not having any pets is a shock, and a situation that will take some getting used to.

https://www.gofundme.com/f/blazes-bladder-surgery

In other news, Captivated by Her is in a promo August 4th through the 6th and will be free on Amazon. This event will have over 200 free books available, and if you want to keep on the lookout for this promo for your own reading device, or if you want to share the link with your readers, you can direct them to https://naleighnakai.com/. They can sign up for the newsletter before the weekend, or they can look there starting on Friday the 4th. I’ll send this out in my newsletter, and I’ll probably be pretty annoying on social media this week. I need to do better promoting my books and more active when I’m joining in promotions like this. We all have to do our part to drive traffic to the site, but it’s a real change in mindset to post and be active. I don’t want to have a reputation in romance circles that I’m not a team player. There’s no better way to kill your career than for other authors to think you won’t put in your share of the work. So I’m going to put on some music and enjoy myself. I love my books and I want people to read them. They can’t do that if they don’t know they exist. I just gotta put on my pretty big-girl panties and get it done.

I’ve been reading through the proofs of my rockstar trilogy and I haven’t found much. My proofer is still working on them too, but I’ll be putting them up on Booksprout in the next week or so. I’ve only found a couple of true typos, the rest are just nit-picky things I don’t need to change but will because that’s how authors are. A reader wouldn’t care, but this will be the final time I read these. If my proofer finds anything wrong that I didn’t, I can change the files one last time before they go live, but I did a really good job listening to these, and I don’t think it’s likely she’s going to find anything I haven’t.

Anyway, so that’s all my news, and I’m going to try to keep pushing forward though Blaze’s toys scattered around still makes me sad, and my daughter was crying because she accidentally gave her fresh water the other night before we went to bed. It will be an adjustment–we’ve had cats for the past 20 years. But I need a break. My mind and heart are so tired of being worried about animals. As much as I miss them, I just need to breathe. I have a lot going on with my books in the next few weeks, and my daughter is getting ready for her last year of high school. Things will be okay. We move on.

I hope you all have a great week, and don’t forget to share that promo with your readers–not just even because my book is included–there’s a lot of good books of all genres in there.

Until next time!

Monday Musings and Quick Author Update

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Words: 1100
Time to read: 6 minutes

Happy Monday, if you like that kind of thing. Today, incidentally, is the first day of May, as well, which means everyone should probably check to see how their ads are doing and compare ad spend with royalties earned. Because my Amazon ads were running away with clicks but my royalties didn’t seem to be keeping up, I paused some of them. Sometimes that’s not the best idea, but until royalties catch up, I can only spend so much. I’ve made $219.62 this month in sales, spent $108.00 on Amazon Ads (my fault I wasn’t keeping track of them) and $39.96 on my Facebook ad for Rescue Me. Of course, that’s not great (an ROI of $71.66), and I take all the blame for my Amazon ads. I had one going for Rescue Me that didn’t make any sense, because those clicks were .34 which is what I earn on a .99 book. My FB ad is .13/click so I make a tiny something. Mostly I’m using it as a gateway to my other books, and just from Rescue Me this month I made $72.22 so at least the FB ad is paying for itself.

Over the weekend I put Faking Forever on Bookfunnel to offer a few ARCs to my newsletter subscribers and later this month I’ll need to put it on Booksprout for reviews. That is going to go live around the 17th sometime, and I need to book another promo for Give & Take. I wanted to for Captivated but that duet isn’t selling and as I have lamented before, there’s no point in trying to throw money at that duet anymore. If people find it with my low click bid ads, that’s cool, but as my backlist grows, it may just get lost in the shuffle.

Today I wanted to talk a little bit about why I give away a full novel as my reader magnet for my newsletter subscribers. You hear a lot of opinions on it. No one wants to put in that amount of work into something for nothing, or they want to make money off selling it instead. Maybe they can write something shorter that still gets the job done (but how you would measure that is debatable–maybe if no one signs up would be a hint). I can understand the reluctance, and I tried writing short for my reader magnet too. But when I realized it would be easier to just give away something longer, the idea wasn’t so painful. Mostly, I heard advice a long time ago that made sense: you want to give your readers a taste of what you write. I will never write a novella, nor do I write short stories. My Biggest Mistake is the perfect example of what I’m writing under my pen name. It’s 78k words long, is about a billionaire who finds love (and family), and it’s steamy. There really is nothing better I could give away, and if the readers who picked it up don’t like that, they sure as hell aren’t going to like what’s in my backlist I’m selling.

Someone in one of my writing groups said she read that people think their email is worth ten to twenty dollars. I tried to find the source, but after snooping around online for a bit, I gave up. What’s important here is that people don’t give their email addresses to just anyone and for just anything. Authors who don’t like newsletters and haven’t started one because of their own personal biases will probably believe this more than anyone. They protect their email and will only give it away if they know it’s worth it. A $4.99 ebook more than likely isn’t worth it unless the cover and blurb really pull them in, but perhaps the books you’ve already written add to the value, the books you’ll write, and the special offers you’ll only give newsletter subscribers might be enough to tip them over the edge. Since I started my newsletter last year around this time, I’ve given my reader magnet away 952 times. I collect email addresses through Bookfunnel and Bookfunnel sends them directly to my MailerLite account. I don’t force people to give me their address, so I’m 300 email addresses short in my MailerLite account. I was hoping to add people who really wanted to be there by giving them the choice.

I suppose what I’m trying to say is, you need to make sure you’re giving value to your subscribers, and not think you’re entitled to emails just because you have a newsletter. A little short story may not do it, though there are plenty of ways to entice readers, one way being writing bonus content for newsletter subscribers only. I’m too lazy to do this– and once a story’s done in my mind, it’s done. I had one reviewer for Rescue Me say she appreciated I didn’t dangle bonus content in front of her in the form of a newsletter sign up, and I don’t do that because I’m already giving away a book and don’t feel the need to give away anything more than that. It frees up a lot of headspace.

My novel took 3 months to write and I can use it for years to build my list. I think that’s a great return on investment. I can understand if it takes you longer to write a book, but you will have to decide what you want to offer instead. It may not be good enough to entice subscribers and it will take you a lot longer to build your list.

This is all I have for his week. I’m just trying like mad to get the last book of this trilogy written, and it’s been one of those books that are more fun to read than to write. I’m going to have to make a serious effort to finish up in the next couple of weeks. I’ve already went back and read this book from the beginning twice, so I don’t need to do it again. I know exactly what I need to get it done, I just need to stop letting things get in the way. I’ve enjoyed writing this trilogy very much, and like all the other books I’ve written, I’ll be sad when their stories are done and it’s time to move on. After these are good to go, I may be able to squeeze in a Christmas novel. I really want to write one and have some kind of holiday auction plot simmering in the back of my mind, but we’ll see. I need to finish the book I AM writing first and take it from there.

Have a great first week of May everyone! Make every day count!

Formulaic writing: What does that mean?

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I’m lurking in writing groups and on social media way more than I should be, but there are days where you just need to sit with a cup of coffee and scroll. I admit, I like a little discourse with my coffee along with my chocolate creamer, and like the engagement questions thrown about on that bird app all the time, I like to ruffle feathers, too. My most recent, and I think most successful as it garnered more engagement than most of my tweets in the past was this one:

One of the most surprising things people said was that studying the market that way leads for formulaic writing. You can scroll through the replies yourself if you want: I’m not interested in calling anyone out because this actually is a common way of thinking.

So what is formulaic writing:

In popular culture, formula fiction is literature in which the storylines and plots have been reused to the extent that the narratives are predictable. It is similar to genre fiction, which identifies a number of specific settings that are frequently reused. Formula fiction - Wikipedia

Personally, I don’t understand what all the fuss is about. We all know there are only seven plots out there, and we reuse those plots over and over.

Many academics, most notably author Christopher Booker, believe there are only seven basic narrative plots in all of storytelling – frameworks that are recycled again and again in fiction but populated by different settings, characters, and conflicts. Those seven types of story are: Overcoming the Monster Rags to Riches The Quest Voyage and Return Rebirth Comedy Tragedy
https://www.autocrit.com/blog/7-stories-world/

Obviously there is a lot of room to twist these plots into your own story, and we all do as thousands of books are published every month. Having seven plots is very much like writing romance using tropes. There is no right or wrong way to do it, and as a writer, you are free to twist them in any way you want. Why Ali Hazelwood got so much flak for revealing in a Goodreads interview that she wrote one of her books with the tropes her agent suggested will never not make me speechless. If you want to read the article, you can look here.

Regardless of what her agent suggested, it’s still her book, her characters, her writing style, her voice. It’s not any different than a romance author digging into a fishbowl full of little slips of paper and pulling out a trope that they want to write their next book around. (I really should get on that only one bed.)

So why is there so much dislike when it comes to writing this kind of thing? Authors want to think of themselves as artists first–their books are works of art, and writing to market is like a painter using a paint-by-numbers kit. There’s no originality, no creative exploration at play. Which I think is a load of crap. People crotchet use patterns, so do people who sew quilts. People who make clothing can use patterns too–are they any less talented than the designers who create fashions and dress models who strut the catwalk?

We fear writing books that are predictable (read: boring), but if every romance author had that fear, we would never write anything. There is nothing more predictable than a 3rd act break up and a happily ever after. But in the romance genre, that’s the point. Romance readers want that and expect that, and there is hell to pay in nasty reviews if an author says their book is a romance but it doesn’t end happily (that’s a love story, by the way).

There’s a snobbishness about all of it, but there is value in not reinventing the wheel. Why build a graphic from scratch when you can use a Canva template? We see book covers all the time using a Canva template. We search newsletter and blog prompts for things to write about. We even ask ChatGPT for his ideas. There is no true originality out there anymore, and I guess that’s the point. Authors who think they are being original like to lord it over those who aren’t, but let me tell you. I’m lazy. You work your ass off for your mixed genre book with your ten points of view, and I’ll be over here having fun playing with tropes I know readers are going to want to read.

I tweeted that because it never will never cease to amaze me how much authors want their work read, how much authors want sales to show up on their sales dashboards, but whenever they ask how other authors do it, they shun the answer! The answer is right there, and it gets completely ignored, or worse, authors are written off as selling their souls or writing subpar work.

There’s a science in writing to market, to writing books with beats. That’s why there are books out there that tell you how to do it. Romancing the Beat by Gwen Hayes is popular, so is Save the Cat! Writes a Novel by Jessica Brody. You can read more about what makes a book a bestseller The Bestseller Code by Jodie Archer and Matthew L. Jockers. Books written in this way give readers what they want: a feel good read. That’s why “they” say you shouldn’t genre hop when you’re trying to build an audience. You want to consistently deliver books your readers want, and what they know they’ll like.

For more on formulaic writing, you can look at this article–they did a better job explaining it than I did. Formulaic Books: Faulty or Fabulous? https://gosparkpress.com/formulaic-books-faulty-or-fabulous/

I don’t think I’ll be spending much time on Twitter anymore if the changes Musk threatened us with takes place. I don’t have the money to pay for a checkmark–I’d rather save that money for ads and promos. My life will probably be better for it, and I’m slowly following more people on Instagram so I don’t entirely lose touch with all my friends. Maybe my blood pressure will go down when I’m not constantly bombarded with idiotic ideas or not-so-subtle insults about my writing.

Anyway, this third book is going well, but I’m not going to finish by the end of the month like I hoped. I’m not feeling good again. For just a little while I had a time where my girlie issues weren’t such a big deal, but I had a flare up last week that sent me to the clinic. All my test results came back negative, so it’s just my body not cooperating and there’s not much I can about it except try to ease the symptoms as there doesn’t seem to be a cure. I sympathize with anyone trying to write with a chronic issue, but it does give me something else to think about. I’ll just have to be a little more liberal with the pain meds–I try not to take them if I can help it, but there’s no point in playing the martyr either.

That is all I have for this post. I hope you had a good holiday if you celebrated and have a wonderful week!

The surprising ways signing up for a newsletter isn’t as helpful as you think.

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Words: 1028
Time to read: 5 minutes

I see it a lot on social media in the writing community–people sign up for each other’s newsletters to be supportive, thinking they are doing a good thing. I would never want to discourage anyone from trying to help out another author. Support and encouragement are so important, and sometimes just a simple, “I’m here for you if you need me” can be the difference between an author opening their laptop and writing that next chapter or walking away from everything for good.

So when someone mentioned they sign up for newsletters to show support and I said unless you’re engaging with that content it’s not really that helpful, I felt bad. I felt bad for making her feel bad because she genuinely thought what she was doing was a good thing. She, and a few others, were surprised signing up for a newsletter wasn’t as supportive as they thought it was, but here’s why signing up for a newsletter and not opening that email and enjoying and engaging in that content can be a real downer for the author sending out that newsletter.

Most email aggregators are pay to play. Unless you send out your own newsletter, you probably don’t realize that authors usually pay for their newsletter aggregators. Some of them have a free threshold, such as MailChimp at 500 email subscribers, or MailerLite who will let you have 1,000 under their free plan. Some you pay for the second you sign up, so every email they collect counts. Successful indie authors can afford their lists, and having some dead weight probably doesn’t hurt them as much as smaller authors who stretch their marketing pennies. So keep in mind that the author you’re supporting might very well be paying for you to be on their list.

We know if you’re not opening our newsletters. With the built-in stats our aggregator provides, we know if you’re opening our newsletters or not. Maybe not YOU specifically, but MailerLite tells me my open rate for each newsletter I send out. You can sign up for a newsletter from every author friend you have, but how supportive are you if you’re not opening the emails sent to you? If you just automatically toss them into the trash? Like people who promote their books for no sales, authors get discouraged when they send out newsletters and no one bothers to look at them. Here are the stats from my newsletter I sent out in March:

A picture of my stats. The subject like of that newsletter was Blizzards, Sales, and Rockstars. The stats are 570 recipients, 33.69% open rate, and 1.23% of those clicked on the link inside the newsletter.

I have 570 email subscribers and only 33.69% of them opened my email. I included a link to something, I can’t remember what to now, but only 1.23% of that 33.69% bothered to click. Authors can cull their lists when they get too expensive and there’s not enough engagement for the cost, but it’s better all around if you’re signing up for newsletters from content creators that you’ll enjoy hearing from.

A low open-rate can affect our ability to join promotions. Authors who use newsletter builder sites and promotional sites such as StoryOrigin and Bookfunnel want to know what your open rate is before they’ll join in promos with you or ask you to join in theirs. That’s another reason why signing up for a newsletter but not opening and engaging with that content is hurtful. Tammi Labrecque who wrote Newsletter Ninja and runs the Newsletter Ninja: Author Think Tank Facebook group says a good open rate is about 40%. If you’re not opening the newsletters you sign up for, you’re hurting our chances of getting into these promotions. That’s the opposite of being supportive.

We start and offer newsletters to sell our product. The main reason we start a newsletter is to reach our customers. If you’re an author, you start a newsletter to hopefully sell your books to your subscribers. We want to build a community of readers who want to read our books and are willing to buy them. If you’re just signing up for a newsletter and not engaging with the content, you’re not going to want to buy our books. If you won’t give us your time, you definitely aren’t going to give us your money. Newsletters are an author’s strongest marketing tool–but only if their subscribers want to be on it and are happy to hear from us.

If you really want to support your author friends, the best thing you can do is read their books and talk about them. If they write in genres you don’t read, that’s not your fault and being truthful can go a long way. It’s an author’s job to promote their books, not yours, and sometimes there’s nothing you can do. I’ve turned down three people in the past couple of weeks who have asked me to read and review their books. I don’t read in those genres and I said no. With running this blog, sending out my newsletter, writing my books, and working full-time, I’m stretched thin, and that’s okay.

This wasn’t a blog post to tell you never to sign up for a newsletter, but be selective and sign up for newsletters from people you want to hear from because you enjoy their work. Of course we love it when we see new subscribers, but we want those subscribers to open our emails, enjoy the content, click on the links, and look forward to new releases. It’s difficult starting a newsletter and feeling like you’re not writing to anyone. It’s difficult to write a blog to no one, and it’s difficult to write a book when you have no readers. We all start somewhere, and little by little we grow our community. The writing community isn’t necessarily going to be your reading community, and that’s fine. We all write different genres and it’s one of the reasons I don’t share my newsletter link on Twitter–or on the blog for that matter. If anyone wants to sign up–they know how. The link is at the end of my books, and that’s the best way to gain subscribers.

How do you support your fellow authors and friends who write? Let me know, and have a great week!

Does it matter how long your (romance) book is?

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Time to read: 11 minutes

There was some romance discourse last week, well, maybe not discourse, as the topic was broached by people who weren’t fighting about it (sometimes respectful discussions can happen), but it is worth a look. They were talking about the length of a romance novel, and how long a romance novel really should be. It’s kind of a sticky subject because there are a lot of reasons why romance books are longer than they should be, or, for that matter, shorter than they could be.

In a time where attention spans are short and money is scarce, I can see how someone wouldn’t want to write long novels–and charge for them. People read in bite-sized chunks (Hello Kindle Vella and Amazon Short Reads) and move on to something else. Novellas appear popular these days (I’ll add a question mark because I don’t know that to be true from a reader standpoint) and if you’re a writer and can write two novellas a month, you can build a backlist and readership that much quicker.

My main concern is how people feel about longer novels. You can pat yourself on the back if you write 100k+ novel. It’s quite a feat to be able to pull that off. It’s more extraordinary if you can hold someone’s attention for that long, and that’s the rub. According to the discussion that I peeked in on, few authors can.

I remember when Lucy Score came out with Things We Never Got Over. There was much discussion about the fact that it’s 570 pages long, or over 140,000 words. Does a romance novel need to be that long? And since publishing that in January of 2022, she’s come out with two more in that series: Things We Hide from the Light (February of 2023) which is 592 pages long, and Things We Left Behind which will be out in September 2023. We can assume that book will be equal in length, and that means to read through the entire trilogy, you’re committing to 400,000 words. You can argue that if she’s a good a writer it doesn’t matter how long the books are. But, she also works with a professional editor who would (hopefully) tell her if her stories dragged.

More indies than we realize (or want to acknowledge) work without editors, especially developmental editors that can charge $1,000 dollars or more per manuscript. Indies aren’t getting the feedback they could to tighten up their books, and I get it. When you can’t find a beta reader who will help you for free or trade, many indies go without any kind of feedback before publishing. They don’t get opinions on that subplot, or how much crap they’ve thrown at their couple to extend the story. They don’t know how to pace themselves and bog their stories down with info dumps and add characters that don’t do anything to enrich their books. I’ve also read authors by Montlake (an Amazon imprint) whose reviews say similar things . . . the books were too long, the novel could have lost 100 pages and been a better read. So working with an editor doesn’t necessarily mean you’ll end up with a perfect product.

Is this opinion, or fact?

Does it matter?

The problem is, quality is subjective, and an author sure as hell can’t do anything about a reader’s attention span. Negative reviews can make it feel like it was the author’s fault they didn’t write a good book, when it actually could be the reader who had too much going on to settle in a read something that was more than 150 pages.

On the other hand, a book that’s only 150 pages that’s poorly written can feel like 1,000 pages and I’ve read first chapters that took me all day because I just couldn’t get through them. It doesn’t matter how long or short a book is if the writing is terrible or you don’t care about the characters.

I suppose the answer is you’ll find your readers if you deliver consistently. Over time, readers will come to know what you write, and if they’ve tried you and didn’t like you, for whatever reason, they’ll avoid new books.

I can’t write short. I have three full-length standalone novels that prove that when I was trying to write a novella-length reader magnet for my newsletter. I finally ended up offering the shortest one (77k words) and giving that away rather than keep trying to write something I can’t. This is worrisome in its own way–when you’re told a reader likes certain things and you can’t deliver. I can’t write a book that’s 40k words long, and that leaves me and other authors who like to write long or want to write long with a problem–how do we make sure we’re finding the right kind of readers for our books?

No one wants a review saying our book was “bloated” or bogged down, or even worse, be accused of writing filler for the KU page reads. Like Zoe York pointed out in a tweet thread about this very topic, you get paid the full amount only if a reader reads the entire book. They can “flip” for the good parts, and if they flip to the end you get paid for the book, but what are the chances of that going to be if you bore a reader? If the reader is bored enough, they’ll close out and return it.

A reader can look to see how many printed pages your book is in the product information. Readers who are looking for a certain length can avoid books that are too long or too short for their tastes. I don’t usually do that unless I know for sure it’s an indie book. Some indies overprice their books because they feel all the work they put into their product deserves the inflated price. I’m not going to pay 1.99 for a short story, or 3.99 for a novella. Not when I price my 75k-100k novels at 4.99. Price is a different subject all together and I’m not going to get into it here.

The trilogy I’m writing now is on the longer side and I didn’t intend for that to happen. I would need beta readers to tell me if there’s anything I could cut, if getting my 107k manuscript under 100k is important to me. It’s not–I’m more concerned with all the books being around the same length. I don’t want my first book to be 107k and my third to be 75k if you know what I mean. But since they are longer–not quite that different from other my books, but still longer by about 20k–I wonder if it would be worth adding page length to the blurb. I dislike all the qualifiers that some authors are now putting in their blurbs. There was one book by an author I won’t name who added a paragraph of trigger warnings. While this blog post isn’t about trigger warnings either, reading all those put me off reading it. Life is hard, and I wouldn’t expect fiction not to be. My characters can have very angsty backgrounds, and to add triggers to my books warning readers my characters have . . . lived hard lives? . . . doesn’t seem realistic to me. So adding page length when I don’t even like adding trigger warnings seems too precious. On the other hand, it would save readers from picking up a book they don’t want to invest time in, so it is an impasse, for sure.

If you like scrolling through Twitter, here are the tweets I saw over the weekend. I’m not picking on Zoe. I love her and she really makes me think about the publishing industry and more specifically, publishing romance.

I listened to a talk once, but I can’t find the video, so I don’t want to say who I think it was because I might be wrong. But even if I can’t remember who said it, it’s worth mentioning. In her talk, she talks about leveling up, and one of the simple things she did to make more money was to write longer books as all her books were in KU. Of course, she’s not encouraging you to book stuff or bloat your books with filler. We all want to make readers happy. We know you can’t create a fanbase without doing that. I just like exploring all sides of a conversation, and if you write 50k word novels and think you aren’t happy with how much you make from KU, I don’t see the harm in looking over your books and deciding to write 70k books instead. But, it is important to look at how you view success and how much time you have to work on your books. Maybe every month is NaNo for you, and 50k every 30 days is manageable and because of your day job and family life, 70k is not. Also, what kind of readership do you have now? Do they want a 70k book or would they be happier with two 35k books? If you don’t have a readership yet, it’s worth exploring what you want to write and what you have time for.

My brand will always be full-length novels. I’ve come to realize I like trilogies–both reading them and writing them. I have a soft spot for standalones but six books in a series will be my limit. If I had a team who could help me package the books, that might be something different, but editing them, formatting them, and doing their covers wears me out and I don’t have the patience to do that often. Eventually, as I publish, readers will know each new release is a full-length novel. For courtesy, since I’m still using Booksprout, I’ll tell potential reviewers this will be a long trilogy. I appreciate all the reviewers and the time they shared with me and my books, but there was one who said Give & Take was too long. At 77 words, it’s one of my shorter books and it just goes to show you’re not going to make everyone happy. So a length warning may be helpful if only to let them know that if they review the entire trilogy they’re signing up for some serious reading time.

That’s about all I have for this week. I started book three of my rockstar trilogy, and I’m so pleased I decided to turn this into a trilogy. It will be a fabulous addition to my library. I love the characters and the over-arching plot I’ve developed. The couples were made for each other, and I’m having a lot of fun pushing them together.

I’ll be working on that book for the next little while, trying to get these ready for an August release. I don’t know if I’ll publish them one week apart like I did before. I don’t have an audience yet, so a rapid release doesn’t do anything for me. I just prefer to have a series ready to go so at least readers know their next read isn’t that far off.

Doing something like this is a lot of work. Sometimes I get discouraged. Sometimes I want to give up just like anyone else. I said something to someone last week I probably shouldn’t have. It’s none of my business how she chooses to run hers. I get frustrated when people don’t put in their time but think they deserve results. I’m not talking about a particular person now, I’m talking about anyone, anytime. I used to be like that. Maybe not entitled, but when I pushed Publish on my first book, I went to bed hoping like we all do that it would be a runaway bestseller. Of course it wasn’t. None of my books have been. I have 16 books out and make pennies a day. Not for lack of trying, and certainly not lack of hard work and willing to try new things. I think the one thing you can do for your business is know what you want and don’t be scared of it. Don’t be scared what other people think of it. If you want to make money, own it. If you want to win awards, don’t let people tell you awards don’t matter. Why you write and publish is no one’s business. Why you quit isn’t anyone’s business (but you can just leave. Stop announcing it every five minutes and just go). Why you keep pushing when year after year you keep seeing the same results isn’t anyone’s business.

I’ll keep writing and publishing and maybe I’ll luck out and have a runaway bestseller. I’ll never know if I quit.

Have a great week, everyone!

Monday Musings–when your book won’t sell–and Author Update

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Words: 1792
Time to read: 9 minutes

I’ll try to keep my musing short this week. I’m tired. I finished the second book in my rockstar trilogy. It came in at 92,633 which is shorter than the first one, but I didn’t expect them to be equal in length–not when the first turned out to be 107k. I created the file on February first, which makes no sense why I felt like I was working on this book forever, but I did.

Anyway, I’m proud of it and proud of the twists and turns that developed while I was writing it. I’ll have to take a break because while I know some of the backstory to both characters of the last book, I don’t know much else. I need to plot more before I start writing. In the meantime, I have a book coming out in May, and I’ll read that one more time and fix the back matter as I probably have the old covers to my duet there and maybe I’ll put the trilogy link there instead. They are better sellers no matter how much I push my duet, and there’s no point in beating a dead horse.

That’s part of my musings for today. Why some books sell practically by themselves and why some don’t. It seems every author has this issue. In fact, Joanna Penn said as much when I (finally) listened to her interview with Jane Friedman back in December. She said:

Because it explains why — like, I’ve got 35 books now, and most of my income comes from a handful of them. And, obviously, every single one I thought was going to sell, but it’s only a few.

JOanna Penn https://www.thecreativepenn.com/2022/12/19/changes-in-publishing-with-jane-friedman/

It’s disheartening, in a way. Not because books are our babies and we love them all equally, but I put a lot of time into each and every book. I watched hours of construction accidents on YouTube to write Captivated by Her. Yes, I might have fudged on a few things because it’s a romance and not a crane operating manual, but I did a lot of research to write Rick’s accident and what caused it as realistically as possible.

Of course, I made two mistakes when I put them out: I didn’t offer them to Booksprout first for reviews, and I published them with covers I changed–wasting the bump Amazon gives new releases. With almost no reviews on either book, that time is nothing I’ll get back. What also didn’t help was that I waited two months between books, when really what I should have done is just released them together or a week apart like I did my trilogy. At the very least, I should have put the second one on pre-order so readers who read the first book would know the second is coming in a decent amount of time.

I can look back at those mistakes, but there’s no way to know that even if I had done those things it would have made a difference. I can always pull them out of KU and offer them to Booksprout reviewers, or take a chance with Amazon and put them on there anyway (I am definitely not comfortable doing that) or keep pushing them with promos and ads. Or, I can just let them go, which isn’t what I want to do, for obvious reasons. It doesn’t hurt to run low cost-per-click Amazon ads, impressions are free so you’re not necessarily wasting money setting them up, but looking at what a small backlist I have so far, it is a bummer that they aren’t doing better. Since their release last summer, they’ve made $214.62 together. To put that in perceptive, because I’m sure there are some of you who are saying that’s good, Rescue Me has made that on its own since its release in September.

I’ve moaned about this before, but actually, this is common. What’s depressing about it is when you have a very small backlist or if you only have one or two books out that aren’t doing well, you’ll have no sales or traction and you’ll have no idea why. Your book could have all the right things–good cover, good blurb, but just for some unknown reason it’s not “hitting” and the longer it’s out without sales, the faster it will sink. You can try to bump it up with a new cover, but if you’ve already spent money on a cover you’ll probably be reluctant to spend more–especially when positive results aren’t a sure thing.

When I re-edited Wherever He Goes, I thought about putting an illustrated cover on it instead of what it is now (it’s funnier than my other books and the content would have supported that change). I don’t have any experience with illustrated covers and I would have had to hire out. It’s not a gamble I took, one because the book is old, but two, an illustrated cover wouldn’t have fit in with the rest of the books in my backlist. I like the cover that’s on it now, and I think the blurb is a good one, but despite it being my favorite, no matter how many ads I set up, I can’t sell it.

What can you do when this happens to you?

*Realize that it happens to everyone. Not every author’s books are going to sell like gang-busters–probably not even Colleen Hoover sells all her books equally.

*Focus on the books that do sell–even if it hurts. The ad gurus tell you to throw your money at your books that do sell, and that’s good advice if you don’t have a money to gamble with. If your books already have a natural momentum or easily find traction with a little bit of help, no point in trying to push a rock up a mountain when it can tumble down on its own.

*In that vein, you can try different advertising strategies if you have a little money to play with. Maybe you can’t get any impressions or clicks on with Amazon ads, but with the freedom of a graphic, being able to choose a target audience, and being able to use as many words as you want in the description, maybe you get more interested eyes using FB ads.

*Another thing you can do is write and publish more. I don’t want to say eventually you’ll write something that will sell, because that just sounds dreary and after a while you’re writing for money and sales instead of writing what you love. Wherever He Goes is a road trip/close proximity contemporary romance. There’s nothing unconventional about it. I loved writing it, and that will have to be satisfaction on its own.

*Think about the risks you want to take. Series are great for read-through, if your book one is solid and hits the market in the right way. A book one that sinks won’t get read-through to the other books. It’s a conundrum I see on Twitter a lot. Authors love to release books as they write them (find some patience, y’all), and then they’re faced with the question of, Is my book not selling because it’s not hitting the market in the right way, or is it not selling because it’s a book in a series and the series isn’t done yet. Then they have to decide if they want to keep going. It’s difficult to find motivation to keep writing a series when the evidence, misleading or not, points to the fact no one wants to read it. That’s a lot of work for no foreseeable gain. For better or for worse, I write all the books at once and only release when they’re done. I put my trilogy up on Booksprout and let reviewers download all of them so they could read the books separately but also review the trilogy as a whole (many did in the review of the last book). You can say that I take my risk ahead of time, and I do. Wasted time is wasted time, but at least I’m not constantly worried about finishing a series if I’m not finding any readers. Had I done that, I would have been in the same predicament many are. Captivated by Her is half of a duet, but I could never let myself not finish the story. Even if you only have one or two readers, I feel you owe it to them to give them closure. Don’t make them waste their time…or their money.

What am I going to do next? I haven’t run a promo on Captivated by Her, and I’ll plan one soon. I wanted to run a couple of free days when I paid for my Freebooksy for Give & Take, hoping to piggyback off that sale (and promo fee), but its time in Kindle Select was about to renew and KDP wouldn’t let me. So I can buy a promo somewhere I haven’t before if they don’t take the number of reviews into consideration when they vet the books for approval. Otherwise, I’ll just have to keep running ads and hope for the best. I can throw myself at my readers’ mercy and beg for reviews in the back matter, but this where you have decide where you want to put your energy. It’s not that I want to let those go, exactly, but the trilogy I’m working on now needs my attention or I”ll never get them done by the time I want to publish them.

That’s all I have for this week. Besides writing and watching my Freebooksy sale results fade on my trilogy, I’m not doing much else. My coworker finished hunting for typos with my King’s Crossing series, and she loved it! That’s a relief, but even bigger is she didn’t find any plot holes, which would have been a bear to fix at this point. After my rockstar trilogy is finished, I’ll be getting those ready for release–I need to fix what she found and tweak the covers. I have a standalone plotted out that I’ll write next as kind of a palette cleanser, and then on to another 6 books series. I have two written and don’t want them to go to waste, so I’ll work on those for a 2025 release. That is too far into the future for me, and I can only focus on getting through each day and hoping it doesn’t freaking snow anymore. By the middle of March in Minnesota, we are all waiting for spring to come.

Anyway, have a great week, and if you have a book that’s not selling or ideas on how to fix that, let me know in the comments! Until next time!

Monday Author Update: What I’m up to this week

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Happy Monday! It’s President’s Day in the United States, and hopefully you have the day off to sit and relax and enjoy a slow, easy Monday! If not, I hope the holiday slows your workload down and it’s not such a hectic day for you.

I don’t have a lot of news this week. I’ve had some personal stuff going on–I think a lot of you know I lost my cat three weeks ago to old age and colon issues. Then the week after that my car battery died and that cost me a lot of money I didn’t have on top of Harley’s vet bill. It was a blow to my wallet and I’ll need a long time to recover. But, as the saying goes, just keep on keeping on because it’s all you can do.

I”m 40k into the second book of my trilogy as of this writing, and I’m excited I turned what was supposed to be a standalone into more books. This might be the first time with any of my series where I actually like all the characters equally. Does this happen to you? Maybe that might be getting ahead of myself as I haven’t written the third book yet, but I’m actually eager to start their stories. Bits and pieces of who are they’re going to be are already flitting to the surface of my brain, and that is the best feeling in the world.

I added up all my book spending and subtracted that with the royalties I made in 2022, leaving me in the red by 268 dollars. I did my year-end summary in December, but didn’t do a full tally like I have to for my accountant. In my blog post I approximated that I broke even, and I really would have, but last year I had two new things I paid for: Bookfunnel and my Alli membership. Two very important things that will aid my writing business, but my royalties did not cover everything I spent on my books last year. On the bright side, I’ve already made 34% of what I made for the entire year last year, so I’m hoping that trend continues.

I’m very excited about my Freebooksy Promo coming up on Thursday. I have two free days scheduled Thursday, February 23rd and Friday, February 24th. I have my promo booked on Thursday and I add an extra free day because not everyone opens their emails on that day and I would hate for anyone to miss out. I’m giving away Give & Take, the first in the trilogy I published last month. This promo will be different than the ones in the past and I’m hoping this promo will bump up sales overall. Here’s why I think it’s different than the ones I’ve done for my 3rd person books:

All my books are billionaire (I have 6 under my pen name right now). Unlike my 3rd person books, my billionaire books are the same sub-genre–though I do have a lot of fun with tropes. Hopefully that will make it easier for readers to want to read more of my books after the promo if they like Give & Take and hopefully the rest of the trilogy. When I bought a promo for my small town holiday series, those were the only small town holiday books I had. We like to fool ourselves and think readers will read anything if they like us, but you have to have a very large audience for that to actually work. When you’re just starting out, genre-hopping is hard and you’ll lose readers if the rest of your books aren’t what they like.

They’re written in first person present. I haven’t done a survey for the past couple of years, mostly because I drank the Kool-Aid and gave in, so the number of books written in first vs. third on the Amazon bestseller lists didn’t mean that much to me. But when I was promoting my small town holiday series, they were written in third person past which, for romance, has fallen to the wayside when it comes to popularity. We can take a quick look at what’s selling right now–not to prove myself right, but out of sheer curiosity now that I brought it up. The top five Billionaire Romances are:

1. The Temporary Wife by Catharina Maura: First Person Present, KU
2. Final Offer by Lauren Asher: First Person Present, KU
3. Black Ties & White Lies by Kat Singleton: First Person Present, KU
4. The Auction by Maggie Cole, First Person Present, KU
5. The Vow by Maggie Cole, First Person Present, KU

I could do that with other subgenres or Contemporary Romance in general, but it’s part of market research and just with that quick of a glance, I think any billionaire books written in 3rd person might be a tough sell. I get where authors would say, your book is going to sound the same as everyone else’s, but readers like familiar, they like similar, and in my case, I said, “If you can’t beat ’em, join ’em.” If I don’t have to work so hard to find readers, sign me the hell up!

Because I’m more curious than a cat, I looked at the top five of Contemporary Romance on Amazon, and three are the same. The two changes are The Wrong Bride by Catharina Maura (First Person Present, KU) bumped The Auction, and a new title coming in at Number 2 is Beyond the Moonlit Sea by Julianne MacLean (First Person Past, KU). This is a very small sampling, of course, and when I was debating switching over from 3rd to 1st I spent hours pouring over the lists to see where exactly the shift was taking place, when it did, and I guess more importantly, why. Maybe I never found out, but it still interests me nonetheless.

They’re in KU. My books always have been, but doing a free promo will usually lead to page reads. When a KU subscriber sees that it’s in KU, they will more than likely borrow it rather than download the free book. The promo brought our book to their attention, and we get paid for the page reads. When I did my free promo for my series back in November, it earned me page reads for the entire series.

I said in previous blog posts that my promo earned out, and it did. I gave away three other books at the same time, bumping me over the fee cost. I counted them because without the promo, those books never would have gotten the attention they did.

Anyway, that was an “oh well” kind of promotion because I’m not writing under 3rd person anymore and I don’t have a newsletter signup for that name, either. It was just something fun I did, but I also regretted spending the money and trying to garner attention for books that don’t really need it. That will probably be my last promo for those books I’ll do for a while. I can’t split my focus and my marketing budget anymore.

I’m doing my own version of “promo stacking.” Promo stacking is when you pay for more than one promo and you spread out your advertising to other promotional services. While I’m paying for a Freebooksy, I’m also running Amazon ads and paying for a Facebook ad to Rescue Me, which has sold 55 books this month (at .99 that’s only 17.99) and has netted me $46.36 in page reads. With the promo, I hope even more people see the .99 cent sticker on Rescue Me and go on to buy that too, or borrow it in KU.

Depending on how this promo does, I probably will do something with Captivated by Her when my next standalone is set to release in May. I’ll use the bump the new release of Faking Forever will give me and hopefully get some sales and reviews for Captivated and Addicted. What little feedback I’ve heard about those books is favorable, so I just need to push those books out there. I didn’t put them on Booksprout first, so the reviews are lacking. I had an FB ad running to Captivated, but something was off. I was getting clicks, but no sales, so my ad wasn’t giving readers the right idea and they were bailing when they reached my Amazon product page. I’ll have to think about what I can do to fix that.

Anyway, if you want some quick tips on how to make promos work for you, here’s what I’ve tried and what others advise:
1. Promo a first in series. You’ll earn your royalties with read-through.
2. Make sure your series look like a series. Amazon does a good job of letting a reader know what the next in series is, but make it easy for your reader, too. Make your covers cohesive.
3. Keep in mind your price. As you can see from my small-town holiday series above, a few people actually bought the other books instead of reading them in KU. At $4.99 that’s 15 dollars!) Make sure your price is competitive and in line with what others are doing in your genre. Readers won’t overpay for your book. There is too many choices out there for them to do that.
4. Don’t forget a call to action in your back matter. Add a newsletter sign up link, or the link to another book you really want them to read. All my back matter now has my newsletter signup link that offers a free full-length novel. Always give your reader somewhere new to go if they like your stuff.

While it won’t be a full picture of what my promo did (I’m hoping for a long tail), I will write about my initial first couple of days for my blog next week. Wish me luck, and I hope you all have a wonderful week!