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About Vania Margene Rheault

Vania enjoys reading and writing. She's lived in Minnesota all her life, and with a cup of coffee in hand, enjoys the seasons with her two children.

Monday Motivation and My Word for 2023

Happy Monday! We are now nine days into the new year, and I’ve always been a big fan of beginning how you wish to continue. Sometimes that’s not always possible as we learn new things along the way, but setting manageable goals and ways to get there instead of expecting too much of yourself and getting burnt out is a recipe for self-esteem issues, a hit to your confidence, and an overall sense of failure. Instead of trying to do all the things, tell yourself you’ll make one positive change this year that will help you get closer to your goals. That might be learning ONE ad platform, finding ONE podcast you like and going for a walk while you listen to it, or signing up for an informative newsletter (or starting your own!).

So my word for 2023 is INFORMATION. I’ve always been really surprised (shocked really) that more indies don’t care what’s going on in the industry. They’re an author, a publisher, a small business, yet they don’t care about learning what’s going on in the publishing world. It’s mystifying to me that when Draft2Digital bought Smashwords how many indies didn’t know what that was. Smashwords has only been around since the beginning of indie publishing and was one of the first distributors for authors if they wanted to sell their ebooks wide. That’s one example of how not keeping your fingers on the pulse of the publishing world can hurt you and your sales in the long run. They were missing out on one of the largest ebook sellers online! Not to mention Mark Coker, founder of Smashwords, has given a lot of great interviews over the years that I have enjoyed listening to. Take an interest in the industry that you made into your career (or at least an important hobby) and stay on top of news in the publishing world and your genre.

In the past year or so I’ve been lax with listening to podcasts and keeping up with my Clubhouse rooms. When all you want to do is write, it’s tough to find time, especially if you have a day job and kids or other responsibilities. But I have to remind myself I don’t need to listen to all the things or read all the newsletters and blog posts and I only have to listen to one or two every week or skim a couple of newsletters when I empty out my email box. You never know when you’ll hear a nugget of information that will elevate your career to the next level, or maybe you’ll hear something you can pass along to a fellow indie that will help them with their business.

In no particular order, here are my must-haves for 2023. While I don’t listen to every single podcast episode or read every newsletter, I like to subscribe and at least skim the subject lines in my email to make sure I’m not missing information I’m interested in.

Newsletters and blogs I’ve subscribed to:

Jane Friedman’s Electric Speed is great for publishing news. I love all things Jane, and recommend listening to her podcast appearances, reading her blog, and grabbing a copy of her book, The Business of Being a Writer. While you may not think traditional publishing news is worth knowing, what the Big 5 do and the choices they make do affect us. She gives equal time to both trad and indie publishing, and hosts many affordable writing/publishing/marketing classes. I’ve taken some of them, and if you’re not following Jane, you’re missing out. Sign up for her newsletter and blog here: https://www.janefriedman.com/free-newsletter/

Jeffrey Bruner/Fussy Librarian. Fussy Librarian is a paid promo newsletter and I while I haven’t used them yet (planning to next month when my trilogy is released) they have an excellent newsletter full of curated blog articles all in one place. I love skimming their articles and sharing bits on Twitter. You can subscribe here: https://www.thefussylibrarian.com/newswire/for-authors/subscribe. And I will definitely share how my promo does!

Written Word Media. Written Word Media is home to promo newsletters like Freebooksy, Bargainbooksy, and Red Feather Romance. They host a yearly indie survey and blog about publishing trends in marketing. I’ve used their promos to great success (the Freebooksy I paid for in November moved almost 3,000 books and I’m still getting read-through). You may not care about trends, but they are my favorite thing. They tell you what readers are reading, what they’re interested in, and to an indie who wants to find readers, that can be invaluable. You can sign up here: https://www.writtenwordmedia.com/sign-up/

Draft2Digital. I can’t mention them without suggesting you sign up for their blog! While Draft2Digital is used by authors going wide with their ebooks, they still offer lots of information to authors in KU. I love Dan Wood, Kevin Tumlinson and Mark Lefebvre, part of the D2D team. They are doing such great things for indies such as the free ebook/paperback formatting tool that is available even if you don’t use them to publish. What’s fun is both Kevin and Mark are indie authors so they know what indie author life is all about. If you don’t have an account with them, you can bookmark their blog here: https://www.draft2digital.com/blog/

BookBub. Even if you’ve never used their ads before or tried for a BookBub Featured Deal, you probably try to maintain a profile there, maybe even ask readers to follow you. Their author blog is full of marketing advice and if you like making graphics, they show you the best ways to make an impact on readers. I love their blog and I recommend their articles on Twitter frequently. You can sign up here: https://insights.bookbub.com/

Dave Chesson at Kindlepreneur has a wealth of information on his blog, and reading all his tips and tricks and using his free tools feels almost illegal. I purchased Publisher Rocket years ago and have never regretted it, but there are a lot of free things he offers too, such as a QR code generator and barcode generator for paperback books. He stays on top of industry news and his blog is a great place to keep up to date. You can sign up here: https://kindlepreneur.com/

Getcovers. You may think this is an odd choice of a newsletter, but being that I create my own covers, their tips are actually a lot of fun to read. I love looking at the covers they create from stock photos and every once in a while I try to duplicate them. If I ever get tired of doing my own, this is where I’ll go, and you can sign up for their newsletter here: https://getcovers.com/blog/

Once you get going with some of these, you’ll find others to sign up for. I also get newsletters from Matthew J Holmes about Amazon Ads, Bryan Cohen about Amazon ads and other industry news items (sign up for his January ads challenge that starts on the 11th and you’ll be added to his email list), Tiffany Yates Martin and her editing blog, Nick Thacker and his curated blog of industry articles, Joanna Penn (more on her later) and her blog and podcast, and David Gaughran who has a wonderful blog and YouTube channel regarding all things indie. That might be a lot, but this industry is a fast business and thing move quickly.

But if you’re like me and like to get stuff done while listening, here are the podcasts and YouTube channels I can’t live without:

Joanna Penn’s Creative Penn. I love all her interviews and the sections she has at the beginning filling us in on what she’s been doing and her Futurist segment are favorites of mine. You can follow on YouTube, and she also will let you know when she has a new episode if you follow her blog. Here’s an interview between her and Jane Friedman I’ve been salivating to listen to. I just need to get my crap together and stop watching Turkish dramas.


Another podcast I love listening to is Mark Dawson’s Self Publishing Formula. One of my most favorite interviews they’ve done is with Melanie Harlow. I think I mentioned her interview before, but if you’re a romance author, definitely devour anything she has to say about writing and craft. She’s phenomenal and you can learn a lot from her and the podcast as a whole.


The last is the Six Figure Authors podcast. While they don’t record regularly anymore, they did record one extra episode since they retired. Their backlist of episodes is evergreen, however, and you can still learn a lot. I refer these two episodes to Twitter people more than any other, though not sure it does much good. Haha.


I love consuming information about the publishing industry. I love being able to help other authors with that knowledge by passing it along via this blog and Twitter when I’m over there. I’m still trying to break the habit, but it’s so easy to scroll and when I clean out my email I schedule tweets with useful blog articles I pick out of all the newsletters I’m subscribed to. Not really sure if it helps anyone, but it doesn’t take long to share and maybe it can help someone, no matter how insignificant.


I have a few things I’ve been doing the past week. I re-edited my novelette I published back in 2016. It was all telling gibberish and it took me a day and a half to pretty much rewrite it. I’m not sure how many felts, saws, wondered, realized, and heards I took out of it, but it’s a lot tighter now and I won’t feel bad anymore if someone happens upon it. I also added two more short stories I had sitting on my laptop because I didn’t feel right charging .99 for 10,000 words. That would be something I would give away if I were wide, but the best I can do is sell it for as cheaply as I can. I had to rework the other two stories, too, but they sound better. I published one on here a few years ago, and I had to trash the blog post as they are in KU now. The other one I’m going to turn into a series at some point. It’s about an attorney who lives underground a huge city with a certain population who doesn’t mix with people who live above. It’s actually kind of a throwback to Linda Hamilton and Ron Perlman’s Beauty and the Beast I grew up watching. There’s something romantic about it, living underground, and I’ve been thinking about a project like that for a very long time. To get the dark vibes I’ll need, toward the end of this year after my other series is finished I’ll read lots of mafia. I want it dark and dirty. I’m showing my age, but I should watch this again. It probably didn’t age well, but it would be interesting too.

I’m still 72k into my rockstar romance. I was distracted by a Turkish drama that my friend Devika recommended on Twitter. It was good, and a craft lesson in writing a dual timeline if you’re interested in that kind of thing. The pacing was phenomenal, and while it didn’t end exactly as I wanted it to, I think all the characters had their HEAs in their own way. If you’re interested in 16 episodes of angst, and who isn’t, look up Love 101 on Netflix. It’s an Original Series, so you won’t find it anywhere else.

I’m going to finish my book this month. I started it in November, so I’m done messing around. My characters want their own HEA and I’m eager to finish a series I started two years ago. I have four books left and that will eat up the rest of my year.

Have a good week, everyone, and listen to Joanna’s interview with Jane! 🙂

Happy New Year! Author Update and Buyer’s Remorse

Happy New Year! I hope all of you can look back at 2022 with few regrets. I’m sure there are things we all wish we would have done differently, but we can either let that hold us back or use it for inspiration for the coming year. We have 365 new days at our disposal–let’s make them count.

I started off the new year publishing my trilogy paperback to Amazon. I did them a little ahead of time only because KDP’s approval system is so arbitrary and I had no idea how long it would take for them to approve my paperbacks. It took them less than 12 hours, so the publication dates for them are officially December 28th, 2022, but that’s okay. Better early than late. I’m sticking to the ebook publication dates of January 16th, 23rd, and 30th. I usually don’t put my books on preorder, only because I don’t have an audience waiting for them, and since they’re going into KU, they won’t be available for a while yet, but this time I did and everything is ready to go. I published the paperbacks so they would be available on Booksprout for reviews, and I’m happy to say that in the first three hours half of all three were claimed. With the new plan I can post three books at a time for reviews, and I put up all three of them. I wanted honest reviews for the whole trilogy, so hopefully when/if they get to book three, their last review will reflect they liked the trilogy as a whole, as well as enjoying each individual book.

In preparation for some promos I plan to buy when my trilogy is officially released, I re-edited my duet. I was looking for snippets for Instagram and found a couple of typos here and there. Maybe not many but annoying ones like DYI for Do It Yourself instead of DIY, so I reread both of them and made a few changes. They aren’t that old and I had the time to do it, so it is what it is. But I also decided that if I was going to do the insides, I was going to redo outsides. I have a problem with choosing male models, and I have terrible buyer’s remorse when it comes to that kind of thing. One of the great things about being indie is that we can change things that don’t work, but that’s also one of the terrible things. We’re constantly plagued by the idea that what we’re putting out there isn’t as good as it can be. Anyway, I my covers went from this:

to this:

Not a significant change, especially the first one since it’s the same guy, only a crisper photo with a better pose and coloring. I decided I didn’t like the second guy at all and went for a model that’s been used before, but I like the dangerous glint in his eyes and the undone tie speaks to his partying nature in the book. I’m hoping that this change will help with sales. It was a pain the ass to change the ebook, paperback, and hardcovers on KDP as well as update them on IngramSpark. Ingram is giving me a hard time with spine width again, but I think I have it figured out now, and with the fee I paid to join the Alliance of Independent Authors and discounts that go with it, my revision costs were nothing. It took me the better part of a day, and I hope all that work pans out.

Whenever I put together a cover and publish it, I always think I can do better. I think the only cover so far where I haven’t thought that was for Rescue Me. I still love it and I’ve never been able to see anything wrong with it. The guy is perfect, the fonts are perfect. Of course, this means I’m having doubts about the trilogy, even though they haven’t been published for even day. I went around and around and around with those stupid things. It would be easy to say to just hire out–Getcovers makes it incredibly affordable–but I think I would have the same problem. In fact, I might even be worse and never be happy with what they come up with.

The good news is I can stop messing around with my duet. The insides are as perfect as they are ever going to be, and the covers are fine now. I don’t know what I would do with my trilogy covers even if I did want to change them. I searched for hours for the background and the models I finally chose, and the covers went through several drafts. As I’ve said before, my characters are older–Jack is 45 and Roman is 50, and finding models to portray that realistically is difficult. I can always start cutting their heads off, but I’m not that desperate yet.

For now, as the trilogy releases, I’m going to focus on finishing up Twisted Lies and Alibis. The holidays have kind of slowed me down, and now that New Year’s is over, I don’t have anything standing in my way. When I started it, I said I would like to be done with it by the end of January, but I’d really like to get it done within the next two weeks. I’m 67k into it now, and I have no idea how much longer it needs. There is still a lot that needs to go into it, and I want to take my time with the ending and nail it just right.

Luckily, when indies have buyer’s remorse, we can act on it, but obsessing about something and wondering if it can be better can drag you down and hold you back. We always want to do better, and it’s tough when we think changes could somehow elevate sales. I loved my covers until I published, and now I’m not sure. That’s probably common. I can’t say I didn’t follow my heart with my duet, because I did. The covers I published at first weren’t a last resort scenario at all. I was thinking about my brand overall, how they would fit in with other covers, all of it. I haven’t been publishing for 7 years for nothing. I was determined to use all the lessons I’ve learned and start my pen name on the best foot I could. But I guess it doesn’t matter if you’ve been publishing for 7 years or 70, you’ll make judgments in error. You can hang in there and see how things turn out, panic at the first feeling something isn’t right and change immediately, or know that you might need to adjust and take your time with that adjustment so you don’t have to do it again. What’s funny is I love my covers for all my 3rd person books (though all of them are on their second covers except for my Rocky Point Wedding series). I wouldn’t change any of them. I was thinking an illustrated cover for Wherever He Goes would be a good fit since they’re popular now, but ultimately I decided to keep what I have. No, I think I’m putting pressure on myself because I really want this pen name to work out. I know one thing–if I’m going to change my covers, I’ll do it before I publish the hardcovers, and before I publish to IngramSpark, and before I push any promo dollars at them.

Anyway, so that’s all I have for this first blog post of 2023. I hope you all have a wonderful start to this new year!

“Each new day is a blank page in the diary of your life. The secret of success is in turning that diary into the best story you possibly can.”
— Douglas Pagels

My Year-End Recap and What’s Ahead in 2023

I re-read the blog post I wrote at the end of 2021 to get a feel for what I accomplished this year, what I didn’t, and what I want to do for 2023. I have the post up now–let’s compare:

Books/Novels/WIPS

Number of books written: 3.5
In 2021, I wrote six and a half books. I only did half that this year, writing my Lost & Found Trilogy and 58k of Twisted Lies and Alibis for a total of about 286,000 words. I’m not sure why I was so slow this year, other than I must have gotten caught up editing and packaging other books.

Number of books published: 3
I didn’t publish anything last year, but it seems I was too busy writing to bother. I published my Cedar Hill Duet this year along with Rescue Me, a billionaire one-night stand standalone, which is probably why I didn’t write as much as last year. Editing, formatting, and doing covers can take a long time. Technically, My Biggest Mistake was completed and put out into the world as my newsletter reader magnet, but that’s not published, so I suppose we can’t count it, though it is accessible to readers when it wasn’t before.

Year-End Royalties: $670.55

Taken from Bookreport

Ignore the 43 books–Bookreport combines all the formats. At the time of writing this, I have 16 books published–13 under Vania Rheault and 3 under VM Rheault. Surprisingly, even with my new releases this year, I’m short $64.33. I can assume His Frozen Heart enjoyed a bump because of the promo I paid for in November, and I’m still getting read-through.

I’m disappointed my Cedar Hill Duet didn’t do better, but all I did was run some Amazon ads to it. I was on the fence on whether or not to put it up on Booksprout for reviews, and I never did, so that might be part of it. Books have a hard time selling without reviews, and I think even now, Addicted to Her doesn’t have any, even though it’s been out since August. I could still make up that $64 as the month isn’t over yet, but let’s just say, I hope in 2023 I can multiply that by ten.

I probably broke even with everything I pay for: Office 365, Canva Pro, Bookfunnel, website costs, promos and ads.

I spent $112.55 on Amazon ads, only five dollars more than I spent last year. It’s nice to see I’m not wasting money overall, though I would have dive deeper into if my ads are really cost-effective or if I’m losing money on a book-by-book basis. For the most part, I don’t care if I break even on ads, so long as I’m not wasting money, but that’s not a strategy everyone can agree with. If you’re running an ad to a book and it’s not a good return on investment, either you need to reconsider the ad (maybe your bidding is too high or your target audience is off) or figure out what’s wrong with your book (maybe the cover isn’t meeting reader expectations). Since I’m in KU, I look at the big picture. I’m always reluctant to pause an ad that’s doing well just in case I’m getting borrows (you can keep an eye on your rank if you really want to know). Page reads (and royalties) can come later, so it pays to have patience because reporting can lag and readers sometimes don’t read right away, either.

Health Update

I still feel like crap, and a friend of mine suggested maybe I always will due to hormones and the fact that I’m staring menopause right in the face, something I kind of forget because in my head I’m stuck at 45 years old when I actually turned 48 last month. Maybe my girlie parts will never feel normal again, and if I let myself, I can get pretty depressed over that. I try to take one day at a time, but I’ve been dealing with this for two years now and there’s no end in sight. It’s not even the physical part of it at this point, it’s just a mental drag I have to try to keep from interfering with my writing. But enough about that. I just included it since I did last year, but nothing, unfortunately, has changed.

Website/Blog Stats

I blog every Monday and some Thursdays. My visitors dropped off this year, I think because I didn’t blog as much as I did last year.

taken from my WordPress Stats

I’m 20k words shorter than I was last year, but I didn’t post on Thursdays as much. There were a few weeks I struggled to come up with anything at all, mostly because I didn’t have much to say, some because I was having my health issues and I had a hysterectomy in March that took up a lot of headspace. My fiancé and I also broke up, so if I didn’t give my blog as much love as I did last year, I’ll just blame it on some personal problems. My WordPress stats added a new statistic, and it shows me where people have shared my posts:

It’s fun that people are sharing my posts on LinkedIn and Pinterest. I have accounts at both of those places, but I don’t hang out there. That could explain some spikes in reads for some of my posts, but the most popular one of all time is still my instructions on how to do a full paperback cover wrap on Canva with 4,081 views.

home, 14,571 views
paperback wrap in Canva 4,081
another case of plagiarism 3,329
where'd you go chance carter 2,524
booksprout review service 1,624
Coffee and kisses press 1,404

I’m only going to guess people are looking at the page for my imprint to see if I publish other authors. I don’t and don’t intend to. If you need help with anything, email me (I have my personal email listed in the contact me section of this website) and either I can help you or point you in the direction of someone who can.

I don’t intend to stop blogging, but looking back over my topics, there is only so much content I can share. I blog a lot about marketing, but if authors aren’t willing to change then there’s no point in beating a dead horse. Your book title is important (I’ve seen some weird ones over the years). Covers are important. Formatting is important. Being able to write a good blurb and come up with a catchy hook is important. Your marketing tactics won’t work if those aren’t good enough. There is so much pushback when it comes to finding your comp authors and doing even just a small amount of market research before you begin writing that sometimes I just feel like giving up. I know I’ve helped people with this blog, and sharing my experiences will help someone with their journey. WordPress recently congratulated me for blogging for 7 years and if you think writing a book to no audience is like screaming into the void, that’s nothing like blogging every week and hoping someone can take something away from your words, no matter how small.

What’s Next for 2023?

I’m not sure. More the of the same. 2023 will actually be a big publishing year for me, as I’m planning 5 releases right off the bat with my trilogy in January, and two standalones in March/April and July/August, depending on when I feel like putting them out. This is a tentative schedule, but I’m already tinkering with the release dates of my standalones because I want to have time in 2023 to write what I’ll publish in 2024. I put off the four books left in a series I started, and once Twisted Lies and Alibis is finished, I’m going to dive right in and make those books a huge release event for 2024.

I’ve done a lot of the hard work, and now I can sit back a tiny bit, drink some wine, and enjoy my releases in the coming year.

I always share this quote by Arnold Schwarzenegger. You have to stay hungry. You have to always think there is something better and never lose your drive to find it. Indie authors can make hundreds of thousands of dollars with their books. My $670.00 is only a very tiny drop of water compared to the potential of what can be. Keep going, or you’ll never find it, but in that, you have to, you have to be flexible. Find new ways of doing things, or you’ll be stuck with the same results. Not happy on Twitter, find a different way to market. Not finding the number of readers you want with what you’re writing? Write something else. You aren’t powerless, but hanging out on Twitter over the past five years, so many people act like they are. Your career is in your own hands, and the only thing that traps you are the choices you do or do not make. People blame summertime, Christmastime, the economy, Elon Musk, for their lack of sales, when really, it’s you. How will you make 2023 different for yourself and your business? Stay hungry. Try new things. You won’t regret it.

I will always stay hungry, never satisfied with current accomplishments.

Thursday Thoughts and Author Musings

Because Monday is my year-end recap, I can use today’s post to update you on the progress I’ve made this week.

I’m 56k into my new WIP. The book goes in fits and starts, but I’m getting there and should have it done by the middle of January if I can keep up a consistent pace. The longest book I’ve written is a standalone still on my computer in third draft stages that’s 97k words (and I have no idea when I’ll publish it). I don’t know how long this book is going to be, as they haven’t touched on a couple of bigger plot points and they still haven’t had sexytimes. They also haven’t had the 3rd act break up yet, but as a planster, I at least know what that is going to entail, just not how they’re going to get there.

I had a great idea to offer a Goodreads giveaway on the first book in my trilogy. I had a question if you’re allowed to participate in a giveaway while your book is enrolled in Kindle Select, and a Goodreads employee said it was allowed as you aren’t selling books on a different platform, only giving them away.

Under any other circumstance I would question this as even the FAQ at Booksprout said they recommend your book is not enrolled when it’s available for reviews, but since Amazon bought Goodreads and they’re connected, I’ll take it with a grain of salt and hope it’s true. If I get into trouble, it will be Tiana’s fault. LOL But we’ll see if my level of organizational skills is up to the challenge. I suspect not. I also have to figure out what my advertising budget is going to be for this trilogy. I want to give away the first in my duet to at least create some buzz for this pen name as well, but I was looking through the Vellum file for excerpts for graphics for my FB author page and found a couple of typos (of course I did) I should fix before I run any kind of promotion.

I sent out my newsletter for December, but I didn’t get the open rate or downloads I usually get in the past. I only had 8 downloads of the first in my trilogy (I opened it up to 30 downloads) and I had 5 people unsubscribe. I guess the unsubscribers aren’t totally uncommon, but I was hoping for more of a response to the ARC copies I made available through Bookfunnel. (If you want an ARC, you can click here.) I’ll go ahead and put it on my FB author page and see what happens. It’s been stagnant for a long time, and the only people who like my page now are friends and family.

I submitted Rescue Me to IngramSpark, and of course I didn’t do the cover correctly. There’s always something I’m doing wrong, and it usually takes a bit of moving the cover elements around because either they’re too far away from the spine or too close. KDP will publish you no matter if you have your cover bleeding onto the spine or not (in my case the spine is usually bleeding onto the front cover), and again, I wish Ingram had a visual for you to see when you upload your files instead of waiting for the review process for them to tell you that you messed up. I’ll fix it and resubmit. When I was doing Addicted to Her, I went around and around with them a couple of times before I got it right. Canva is great, but it’s too easy not to lay the template over the cover properly to determine where the spine boundaries are.

I don’t have that much else going on. I’m trying to promote more on my FB author page and my reader page. I just discovered that I DID set up a reader group and a reader page. I had to set up the page so I could run ads and I guess I set up the reader group so my readers would have a place to find me on Facebook if they wanted. I was scheduling posts on Canva and they were posting to my reader page and I was wondering why my reader group looked so bare. Now that I know I have both, I can choose which one when I use their scheduler. Though now that I’m posting to Instagram, my FB author page, and a reader group and page, I feel like my content is a bit thin. I know people do cross-post, but putting the same content four places seems a bit much, so I’m going to have to pick and choose where I want content to go, especially since right now my reader page and group don’t have any followers and my FB author page, like I said, only has family and friends following it right now. The last thing I want to do is get caught up in all that, or I’ll never write again.

After Christmas I’ll publish my trilogy paperbacks so I have links for Booksprout, and I can probably put my ebooks on preorder so their buy pages look complete. Doing covers for the hardbacks is the last thing I have to do for them besides publishing them to IngramSpark, but I’ll do that this summer when they’re well established on Amazon first. I’ll probably wait to hunt for typos in my duet (again) until after I finish writing Twisted Lies and Alibis. I’ve written on this book long enough (I started at the beginning of November, and I’m usually done with a book by now) and I want to get the first draft finished and let it breathe while I do other things.

A writer’s work is never done, and I probably will write all day Thursday and jump in on Sunday after my family and I celebrate Christmas. My daughter will be on winter break, and if I buckle in, I can get a lot written between Christmas as New Year’s Day. My 2023 looks bright, and I hope I can level up this year with my releases.

I hope you all have a Merry Christmas if you celebrate and bring in the new year safely and with much love and happiness!

What I learned from an author’s literal, overnight success

This month was a good month for Chelsea Banning who tweeted about her book signing. When Henry Winkler quote tweeted it, other high-profile authors in the writing community picked her up and offered her support as well. If that wasn’t enough, news outlets like CBS tweeted about her too, and as a result her book sold hundreds (maybe even thousands) of copies.

I could fill my entire blog post with tweets mentioning her, but instead, you can search Twitter for her name or follow her here.

Not every one was happy for her, and like Brandon Sanderson’s success with Kickstarter there were some people who, let’s just say, weren’t thrilled with her sudden luck. That’s fine. Some people think success isn’t due unless it’s earned through back-breaking hard work, like somehow how hard you hustle should be equated with the level of success you can achieve (which is a terrible American way of thinking, to be honest, and if it were true, I’d be a millionaire by now).

Instead of feeling sorry for myself and how few books I’ve sold in my lifetime (which I didn’t, but I know there were some who did), I thought I would use her luck and success as a learning experience. What did I learn watching her career explode right in front of my face? Let’s take a look.

Have a great product. One of the biggest lessons you can learn is to put out a quality product because you never know when or where that bump will come from. It’s much easier to share someone’s work if it’s good quality. While Henry Winkler, Margaret Atwood, and Stephen King didn’t personally endorse her book or share a tweet with her book cover in it, her momentum may have halted in its tracks if her cover was bad or if her book wasn’t good enough to share. Not long ago I blogged about an author whose TIkTok went viral. He sold hundreds of copies of his book, but it wasn’t well-edited and his reviews reflected that. I felt so sorry for him and his read-through. While you don’t know what you don’t know, and we’re always putting out the best quality product we can at the time, having your book at least looked over by betas who can spot typos or hiring a proofreader and getting an inexpensive cover from GetCovers can go a long way if you’re a broke DIYer.

Have a way to capture readers. Chelsea went viral on Twitter and her followers reflect that. She went from a small following to over 10k almost over night, but we’re told the best way to keep a reader is to start a newsletter and grab their email address. (Chelsea has one through MailChimp and you can sign up here.) With the uncertainty of any social media platform (Musk taking over Twitter evidence of just how shaky a platform can be) it’s better to keep your readers on land you own. When you start a newsletter, you can export your list regularly so if you ever need to change aggregators, you can and not lose any subscribers. Please don’t try to set up a newsletter through a personal email account or something like vaniarheaultauthor@gmail.com (that is a legit email for me but I don’t check it so email me there at your own risk), as it can be illegal to do so. For more information about making sure your newsletter is compliant, check here, and you can find another great resource here. I go through MailerLite, though I don’t have a double-opt in feature. When I run ads to my reader magnet, people can give me their email address voluntarily and at the end of the book, they have another chance to sign up if they didn’t before. My unsubscribe link is clear at the bottom of every email, and I do get some occasionally. I like it because I can create pretty newsletters with specially placed text boxes and images–nothing like what you can do with gmail.

Have something to offer your new (new) readers. I don’t know what Chelsea’s situation is, and of course you can’t predict when something like this will happen, but I hope she has another book coming soon! If not, she can use her newsletter to keep readers engaged between books–and maybe she already has a reader magnet she gives away to her subscribers. Like Brandon Sanderson before he started his Kickstarter, he already had the four books written and was able to capitalize on his hard work. It’s also a great marketing tool to be able to say all the work is already done. If Chelsea doesn’t have a second book in the works, maybe she has an idea and can put up a pre-order for the next book. That’s another reason why writing in a series is a good move, and having them look like they all belong together encourages sales and read-through.

Put yourself out there. That is probably the biggest takeaway I learned from Chelsea’s experience. She stepped out of her comfort zone and approached a bookstore to host a signing. If you were a little jealous of her success, look at what you’ve done to step outside your comfort zone. She tried, set up an event on social media, and when it didn’t go her way, she shared that, too. That alone is worth more than a pat on the back, and more than likely, that bookstore was happy to host her because, looking at number one, her book is professionally put together. I have an independent bookstore not far from me, but I have never asked them to carry my books on consignment or otherwise. I know they do, as I flip through the local authors section every now and then and there are always books with the KDP Print stamp in the backs. I just have never bothered as being on a bookshelf has never been my dream, and I know my readers are mostly in KU. But if all you’ve ever wanted is to see your book on a shelf, then what are you waiting for? Your courage could lead to bigger and better things like it did for Chelsea.

I’ll never resent anyone who puts in the work and reaps from that work. With the start of the new year upon us, how do you plan to create your own luck?


I don’t have much personal news for myself. We had a lot of snow last week, and I ran over something and now my car is leaking oil. I can’t get it in until Tuesday, so fingers crossed I can get my errands done without trouble before I can get it fixed. I wanted to be at least 50k into my rockstar romance by now, but it’s been slow going, and I’m only at 46k at the time of this writing. Hopefully when you read this I can be at 50k because I can write all weekend without much interruption. I have 30 days before my first book in my trilogy releases and I’m going to try to do a few things from the 30 pre-launch plan that came with Stephanie Burdett’s social media kit that I wrote about last week. If anything, at least I can get my FB author pages going so they don’t look so empty. After Christmas I’ll put all three paperbacks on Amazon and list them on Booksprout for reviews. And for a kick, I’m still going to put book one of my duet on a couple of free days and buy a promo or two bump up my pen name. Just a lot of waiting, but I have my WIP to keep me occupied, so it’s all good.

There’s one more Monday where I’m going to post my end of the year recap, and unless I have something I want to say, I’m going to take Monday the 2nd of January off for a little break. I always say I’m going to take a break, but I never do, so we’ll see.

Have a great week!

Monday Musings and Author Update

I don’t have much to share this week. I finished my edits for All of Nothing and Wherever He Goes. I uploaded the new interiors to KDP just fine, and the books are already live. IngramSpark is another matter entirely. The small edits created a page number change, and and I didn’t know this, but apparently no matter how many pages your interior changes, they make you adjust your cover. In All of Nothing, my interior changed by 200 words. That’s it. Not a significant change by any means, but they are still forcing me to tweak the cover. Same with Wherever He Goes. It’s insane, and I wish their uploading system was more like KDP in that you know right away if your cover is going to fit and you can adjust before your book even sees human eyes. It’s just a total pain the butt, and I swear, once those changes are approved, I am NEVER touching those books again. After I finish my rockstar romance I’ll have a bit of time and maybe I’ll go through The Years Between Us, maybe even my Rocky Point series, just for kicks because I really do like rereading my own books, and then I can walk away from those. I know you can’t keep going forward if you keep looking backward, but rereading my older books is fun and a break for me, so if I can edit them so they sound better, then it’s a win-win anyway.

I have been writing lately, and I’m 34k into my rockstar romance now. (I was at 28k when I was “stuck.”) I write my blogposts ahead of time, so I’m hoping by the time you read this I’ll actually be at 50k and planning the last 3rd of the book. I keep changing how I want it to end–do I want to go with a cliche and knock her up, or do I want to end it in a different way? I’ve never written an airport scene before, and I’m kind of in love with the idea of her going home and him chasing her to the airport and begging her to stay. I like both, so we’ll see what they decide to do when I get there. I also have to write the song he’s going to write in the book that sets his singing career back on track. That will be fun and I’m looking forward to it.


I wrote my newsletter for December yesterday and announced my trilogy release dates. I also gave them access to download the first book (the first 25 who want it, anyway) so those dates are set. I have to wait a couple more weeks before I put them up on Booksprout because when I do that, I have to publish the paperbacks so they can leave reviews on Amazon, and I don’t want the paperbacks up any longer than necessary when I’m holding the ebooks back.

I was also looking at promo sites, thinking I might try Ereader News Today and Fussy Librarian and do a free couple of days for Captivated by Her when the trilogy releases. But, I was actually forward-thinking for once, and decided not to book a promo until all the books in the trilogy are out for read-through. (I’m releasing them a week apart.) This old dog can be taught new tricks. Then I’ll put the first free in April when I have a new launch and hopefully a new book will boost me and a promo will give me attention. Ereader News Today looks kind of hardcore–they ask you for your book’s star rating, and with Captivated having hardly any reviews or ratings, I’m actually prepared for them to turn me down. There are other places I can try, like Robin Reads, so that’s not really a big deal, it’s scheduling my free days around the promo dates they have available that takes some organization, and you can’t wait too long because dates fill up. Anyway, so I just need some patience, just a couple more weeks of sitting on these books. Made up these cute graphics for my newsletter:

Female hands holding tablet with Give & Take's cover on white background with Christmas cones, snowflakes and confetti. Flat lay composition top view.

If you count sales from other books, and why not, because selling a book is selling a book, last week I earned back my fee from my Freebooksy promo. Not from the series, but all combined, and while I’m disappointed, at least I got my money back. If we’re only looking at sales of my series, I’m halfway to earning my fee back, but my promo isn’t even a month old yet, so that could still be possible. I would have been extremely disappointed if I hadn’t yet at all because I don’t like the idea of wasting money, but I knew I had a chance since I have in the past. I’ll keep an eye on it. I was surprised to see Ereader News Today was $76 dollars for a free romance feature. Fussy Librarian is $50. Robin Reads is $75 for a free steamy romance slot. These prices can be spendy so you want to make absolutely sure that your book is advertising ready. If you’re interested in buying a promo from any of these, here are the links:
Robin Reads: https://robinreads.com/genre-divide/
Ereader News Today: http://www.ereadernewstoday.com/bargain-and-free-book-submissions/
Fussy Librarian: https://www.thefussylibrarian.com/advertising


Because it’s the end of the year, we’re thinking of 2023 and all the ways we can do better. I’ve never been one for New Year’s resolutions. Either you want to do those things or you don’t and promising yourself you’ll do them won’t get you very far if you don’t want to. But, I understand the need for goals (a dream is only a wish without a plan, blah blah blah) and one of the things I said I wanted to work on next year is my social media activity. I don’t mean hanging out on Twitter picking fights about giving away books, either (though it is fun and degrading at the same time like bad drunk sex). I saw in an FB group where they were recommending social media planners and kits to help with posts and ideas for engagement, and I bought the one from Stephanie Burdett (my bank did not like her, either, and flagged the purchase as fraud that I had to approve). She has a lot of prompts for both social media and blog/newsletter ideas, so the $27 was worth it to me. I don’t have to wrack my brain to think up something every day and I’m hoping it will alleviate the stress of posting. I’m not going to use these prompts on Twitter (I’ll drunk tweet on there instead), I’m going to focus on my Facebook Author page (that I rebranded as VM Rheault) and my V’s Vixens Read Romance page, at least so when I run ads if I get a follower or a like there the page won’t seem so empty. If you want to take a look at it, you can find it here: https://stephanieburdett.com/sm-calendar-fiction-authors/


That’s all I have for today. If I want to make it to 50k by the end of the weekend, I better get writing on my book. Coming up is my end-of-the-year recap and my 2023 plan and goals. Thanks for reading!

The biggest lesson I’ve learned in 2022 and how I’m going to use in it 2023

Like a reader pointed out in her comment on my blog post last week, sometimes people have to learn things on their own and in their own time. That’s never been more true for publishing. There is so much information out there, and to consume it in some way (blog post, podcast, non-fiction book, reading a tweet) then applying it to your own circumstances can be a lot of work–and you need a healthy dose of self-awareness to even know you need the information in the first place. Not at easy feat when we’re told from the second we start writing our books that our novels are our babies and every baby is beautiful, not a product to sell.

https://quotefancy.com/quote/1139974/Jackie-Collins-I-have-written-20-books-and-each-one-is-like-having-a-baby-Writing-is-not

It’s important to know where you want your publishing to go (well it is for me–I’m done trying to tell people what to do), and you can think about these things if you’re unsatisfied with where your career is up to this point: Do you want to publish for fun and earn some pocket money, or do you want more? Do you want to make what you’d earn working part-time? Do you want to be a full-time writer and quit your day job? I think a lot of us, whether we really want to admit it nor not, would love to at least make a part-time income. Part-time, for me, would be about $10,000/year. Depending on where you live in the world and what you do as a profession, that’s either a lot or barely what you earn in a month at your day job. I work for a non-profit, I’m barely scraping by, and that’s half of what I make in a year. To say an extra $10,000 a year would turn my life around is an understatement. It would take care of a lot of worries for me. It’s not asking a lot, but that is the biggest thing I’ve learned this year–I have to write out a goal in black and white and figure out a plan on how to get there.

Changing what I’m writing was a good start (and something not a lot of people are willing to do). Most indie romances are written in first person now, and two years ago, I pivoted and that’s what I started writing in. It wasn’t that difficult–just a minor change in mindset and some feedback to put me on the right path since I’ve never written in it before and only read it without acknowledging it like the Hunger Games trilogy and the Twilight series.

But I need to do more than that. Through the years I’ve gotten the basics down: that marketing pertains to your whole brand and what you’re offering readers across the board as apposed to advertising which is only buying promos and running ads to your books. It’s funny that when you start a pen name you get a fresh start when it comes to your brand. I had to figure out how I was going to present myself to readers. It helped that I already had a few books written (not published) and I caught on to some characteristics/themes that I can play with: my characters are older, some divorced, they’ve gone through a trauma which means a shitty backstory they have yet to overcome so they can find love. My covers are cohesive, even if they aren’t in the same series, and over time I want people to be able to catch a glimpse of a cover and say, “That’s a VM Rheault romance.” That’s branding, that’s marketing, and that’s something I’ve learned on my own over the past five years. That’s not anything anyone can explain to someone else–it has to click. (When you have 20 books and they all look different, maybe it will click or maybe it won’t, or maybe you just don’t care. And definitely, under no circumstance, will I tell you that you should.)

Made in Canva

So for 2023, I thought I’d do the math and figure out what I needed to make $10,000 a year. Having more books, of course, is helpful all around, and right now I only have three under my pen name, though All of Nothing, a standalone under my full name, has been my biggest earner since I published it and my small-town holiday series comes in second because of read-through. I’ll always run ads to those books, but as I figured out during my Freebooksy promo, I think I just want to focus on my first person books for now and see what I can do with them. I have three out, I’ll release three more in January, and a standalone in March.

What I’m thinking, and though I haven’t accomplished it, I know it’s achievable, is the idea taken from the 20booksto50k concept, being if you have 20 books published, you should be able to make $50,000 a year. Twenty books is a lot of books (and let’s assume we’re talking full-length novels, only based on the idea that I’m in Kindle Select, and the longer the book the more you earn from page reads.) Maybe then, you can halve that and say I want to make $25,000 off ten books. That’s nothing I’ve done with my ten that’s written in 3rd person, but I know where I went wrong, even if they are in 3rd person. I didn’t stick to one sub-genre, my covers were abysmal because I did them myself starting out, my trilogy wasn’t solid because my writing just wasn’t there yet. I could have hired a better editor than I had, though, I just hadn’t written enough to find my voice and my writing was the best it could be at the time. I definitely could have had better covers, but I hadn’t heard the secret of researching the top 100 in that genre and blending in with those books. I was all about the “vibe” and capturing it on the cover, and I definitely didn’t know about stock photo sites and used pictures from Pixabay which is a huge no-no. I didn’t know how to write good blurbs or good ad copy for ads, and I didn’t know how to use those platforms anyway. It’s not a surprise that I haven’t earned $25,000 a year off those books. I was doing too many things wrong. Even though they’re “fixed” too much time has gone by to do anything with them.

Now I’m on the right path, or at least a frontage road going in the right direction, having a concrete number to shoot for is probably best. There are some things you need to know, such as your ratio of read-through from book one to the others if you have a series, and how much you earn from page reads if you’re in KU. I’m actually kind of surprised to see how many authors don’t know how to calculate pages read when they’re in KU. I’ll show you quick in case you don’t know. To find how many KENPs (Kindle Edition Normalized Page) are in your book if it’s enrolled in Kindle Select so it’s available in Kindle Unlimited, you have to go to your bookshelf, click on the promote and advertise tab of the ebook and it’s at the very bottom of that page.

My KENP for Captivated by Her is 404. Now that we know that, we can divide the number of page reads with that number to find out how many total books have been read. When I look for the number of pages reads for Captivated by Her for this year I get 14,800. 14,800/404 is 36.63. So roughly 36 full books in page reads since I published in June. You should know the KENP of all your books. (If you want to know how much you earn, multiply the total number of page reads by .0045 [the average payout of a page read by KDP–this fluctuates and you can use .0044 or even .0043 if you want to assume a decrease] and in my case 14800*.0045 is $66.60).

The KENP for the second book in that duet is 397. We can do the same for Addicted to Her: I’ve had 4593 pages read, equalling 11 full books read. (Royalties–4593*.0045=$20.66.). We don’t have to do the math to see that there is a significant drop off from book one to book two. And thanks to Mal Cooper, this is how you figure that percentage. But first, KU reads are only part of the equation. I did have a couple sales, so let’s factor those in.

Captivated: KU page reads equalling 36 books. Sales 13 (9 ebook, 4 print) Total: 36+13 = 49
Addicted: KU page reads equalling 11 books. Sales 5 (3 ebook, 2 print) Total 11+5 = 16

According to Mal’s math, you divide the number of book 2 by the number of book 1 and it looks like this:

16 / 49 = 32%.

32% of the readers who read book one went on to read book two. Mal says you want read through from book one to book two to be about 50% and each book after that will likely drop even more. If you want to read more about read-through, I grabbed her formula from the post she did for Dave Chesson, and you can read it here. https://kindlepreneur.com/calculate-series-read-through/

Where were we again? Oh, yeah, so I want to know how many books I would have to sell if I want to make $10,000 from my books next year. My books are around the same length so we can assume I make $1.78 from every full book read in KU and $3.49 for every ebook sale. (Remember to give KDP or your other platforms their %–Amazon takes 30% if you choose the 70% royalty, and 70% of 4.99 is $3.49.)

If we just go by full sales and not page reads, I would have to sell 2,865 books in 2023 to earn $10,000. Considering in my lifetime of publishing, I’ve only sold 887 books (not counting page reads) that seems like a significant feat–on the other hand, it’s not as many as I thought it would be. $10,000 sounds like such a large sum, LOL. But that’s also 5,617 full books read in KU, which may or may not be easier. ($10,000/$1.78 = 5,617 books.)

The math seems like the easiest part–it’s the advertising and marketing that trips us up. So what am I planning to do to sell that many books?

Use my Bookfunnel subscription in a more productive way. I haven’t taken advantage of any promos or newsletter builder opportunities. I’ve been waiting until my newsletter looks like it has something to offer and also been waiting until I have a few more books in my backlist. I plan to snoop around after my trilogy is out. I’ll have six books published and that seems like a good number to see how things go.

Keep going with ads. After the holidays I’m going bump up my bid per click on my Amazon ads and create some new ones with updated keywords and see if that helps. Right now I’m doing conservative bidding per Bryan Cohen but romance is competitive and bumping up my bids might help with impressions and getting more clicks. Amazon ads are easy with category and keyword ads, but Facebook is a bit trickier when it comes to building your target audience. I’m going to research a little more into how to build that audience so I’m not wasting clicks.

Buy more promos. There are a few I haven’t tried like Ereader News Today, Robin’s Reads, and Fussy Librarian that will put books in front of readers who have never heard of me before.

Start posting regularly on my FB pages. I was sneaky and turned my Vania Margene Rheault Author page into my VM Rheault Author page so I don’t haven’t start from scratch there. I don’t have a significant following, but I connected that to my Instagram that I also rebranded. I’m going to try harder to post content on there rather than waste time on Twitter. I’m so disillusioned with my experience on Twitter lately that the best thing I can do is to spend that time in a place that will have a better return on investment. I also have my V’s Vixens reader page that I started that I run ads from. If I post content there regularly, I can pick up followers from my ads. Building a social media platform takes time, patience, and content. If I trade the hour I spend scrolling Twitter every day, I should be able to post content no problem and that should be better for me long-term.

Publish consistently. The best thing I can do is publish consistently. I have the next 18 months set out and hopefully, by the time those books run out, I’ll have 6 more (or another year’s worth). I don’t want to think of my books as widgets on a factory conveyor belt, but I have to admit, there isn’t so much pressure to write quickly when I know I have time. With how my mind works it’s difficult for me to write a new WIP and go back and promote older books, but I’m going to explore turning two days a week into marketing only and then the rest of the week into writing days. Maybe that will help. Focus is a good thing until it’s not. Then you have to figure out ways to work around it and make it work for you rather than against you.

Keep putting my books on Booksprout for reviews. Publishing without reviews is tough and my duet may never recover (which would be a crummy start to my pen name). All I can do promote it and hope readers who like it review it. Unless I pull them out of KU and put them up in Booksprout, there’s not much more I can do, but I’m not willing to do that. It was a mistake I’ll learn from and move on.


Will I get to $10k in 2023? I don’t know. I’ve never been in this place in my life with all that I know now. If all goes to plan, I’ll have 8 books for sure, maybe 10 with two of my six book series released toward the later part of the year. All I can do is my best, apply what I’ve learned, and hopefully I’ll find some readers who enjoy my books!

I have three more Mondays after today to post before the New Year. One will be my end of the year recap that I usually do, and the other two, I’m not sure. The last Monday is the day after Christmas, so I might take that Monday off. We’ll see. I hope you all have a wonderful week!

Author Update, Thoughts on Getting BLOCKED, and Giveaways, are They Worth it?

Image by Mint Miller from Pixabay

Things around here are the same. I had a good Thanksgiving with my kids, sister, and ex-husband. The turkey came out well (which is always a gamble for me as I tend to over cook), all the sides were good, and I only peeled a little skin off my finger when I was peeling potatoes. The questions when we played Trivial Pursuit weren’t even that difficult, and though my sister won both times like she normally does, I didn’t feel stupid (like I normally do) so that was a win for me all by itself. I started editing for a friend of mine, and I’m excited to read something different for a change and keep my editing skills sharp. It’s been a long time since I’ve edited for someone and it’s a fun break from my own book. I’m 28k into my new WIP and I think at this point I have all the bits and pieces I need to finish it. I don’t know how long it’s going to be–I have a list of the plot points I haven’t hit yet, so I’m guessing I’ll need at least another 50k words before it’s done. Still no idea what I’m going to do with it, but I may just hire a proofer and publish it when it’s ready. I bought a 2023 calendar to keep track of all my releases and promo dates, and I’m going to force myself to use it next year. I always buy a cute planner (last year I even bought a calendar blotter though I have no idea why because the only desk I have is for work and I don’t write there) that I ignore, but I’m going to try my best to make 2023 more professional for me and my books.

I have this calendar for 2022, but I changed my release plan for several of my books, and didn’t end up using it. I wrote and packaged a duet and a trilogy instead and that used up a lot of this year. 2023 is a big year for me and I’ll be releasing quite a few books. My co-worker isn’t reading my series (she prefers watching Netflix and watching TikTok videos, SMH), so I’ll have to ask for those proofs back and figure something else out. I really wanted to have a second set of eyes on these, but even a proofreader at $70/ book (which totally isn’t bad for a proofreader, honestly) would still cost me almost 500 dollars for all six. It’s tough, it really is, and the last thing I want to do is read them again, but I may not have a choice. This series will butter my bread if they take off, and I want them perfect before I publish them.

Anyway, so one thing at a time, and I’m looking forward to publishing my trilogy in January. There doesn’t seem to be anything getting in the way of that, and I’m proud of these books so I won’t be pushing them back for any reason (unlike my series because they don’t feel ready and I don’t feel ready). What will come after them remains to be seen as I have a standalone ready to publish, but by then I might just do my rockstar romance and then figure out what I want to publish in the summer. Choices, choices, but it’s a good problem to have.


Saturday I got caught up in a squabble on Twitter about giveaways, and not to my surprise, she blocked me. It’s fine. What I said, and what I will stick to, is if your giveaway isn’t doing what you want–new readers, read-through, whatever the case may be as to why you hosted a giveaway, fix your book. Fix your cover, fix the copy that you used with the giveaway, fix your blurb (anywhere, everywhere), fix the look inside. What ruffled her feathers was when I said, free junk is still junk. She said it was harsh, but so what if it is? I’ve been on Twitter for a long time. A long time, and the most common theme that I’ve run into is when people complain their books don’t sell, but are unwilling to take advice on why. If I say I don’t like your cover because I don’t think it will meet reader expectations, I’m not insulting you. I WANT your book to sell. And YOU want your book to sell or you wouldn’t be asking for feedback. Anytime someone blocks me, my feelings are hurt, and I don’t like hurting other people’s feelings. The fact is though, I should stop offering my opinion. People truly don’t want it. Especially when they’ve already gotten ten tweets saying how wonderful their Canva cover is and I’m the only one who says it looks terrible and maybe you should be studying the Amazon top 100 in your genre to figure out where you went wrong. Staying in my own lane has always been difficult, but think of how much time I would have if I stayed off Twitter. My self-esteem levels would probably increase, considering there isn’t a week that goes by where someone doesn’t tell me, “Thanks for your input but fuck off. I like my cover how it is.” But I get the last laugh when a month later they’re complaining because their book didn’t take off like they wanted it to. Shrug. It is a pretty crappy merry-go-round that I’ve hitched myself to, an addiction that needs to be broken. That could be one of my 2023 New Year’s resolutions. I’ve never stayed where I’m not wanted, and that goes for friendships and romantic relationships as well.

If you’re thinking about a giveaway, I have some quick thoughts to make your giveaway go as smoothly as possible and hopefully you get out of it what you want.

Fix your book before your giveaway. When I did my promo for His Frozen Heart, I fixed the back matter of all four books, changed the covers back how they were before Amazon suspended my ads, edited the look insides of all of them and made sure the blurbs still held up. This is really important. If you’re buying a spot on in a Freebooksy promo or you were approved for a Bookbub Featured Deal, your book is still going to compete with other books. True, some readers load up their e-readers with every free book they come across, but if your book has a fabulous cover and a hooky blurb, readers may read your book first and if your book is solid, you may have found a life-long fan of your work. These were all the free books on November 17th when I ran my promo. Your book has to compete with others’. There is no getting around it. https://www.freebooksy.com/?s=november+17

Know why you’re giving your book away. This, too, is important or you’ll only disappointed yourself after the fact. As my friend Jeanne and I were talking about couple days ago, ROI doesn’t always mean sales. ROI could be exposure, a borrow though Kindle Unlimited, a newsletter sign up, or read-through to the next book, either through a sale or a borrow. I didn’t have a plan when I bought my Freebooksy for His Frozen Heart, and because I didn’t have a plan, my results weren’t optimal. I wanted to give it away because it’s the closest thing to a holiday novel I have, and it’s nearing Christmas. I wanted to give it away because I hadn’t done a promo for that series for a long time. But, I also don’t have plans to write 3rd person under that name anymore, so I wasn’t giving a book away to build that author name, and if you aren’t using your cement blocks to build a foundation, you’re wasting concrete.

Have realistic expectations. The woman arguing with me asked me if I saw immediate sales after my promo. I gave away 2,000 copies of His Frozen Heart, and in her mind, I should have sold 2,000 copies of other books to make up for that. It doesn’t work that way. Yes, I got read-through, and I have still gotten read-through of my other three books and will continue for a bit though those sales are trickling in now. I may not earn back my fee this month (I still stand a chance of that before the end of the year), and that’s fine. People need time to read and the holidays are busy. Some people may not have liked the first book and won’t read the others. That’s a risk when you publish any book. You can’t be all things to all people.

Ask yourself if this is the right time to do a giveaway or other promo. I was listening to Zoe York in a Clubhouse room and she said try to do some kind of promo every three months to keep sales moving. I agree and I’ve fallen dismally behind in that regard because I’ve been too busy writing to think about my backlist. Once I settle into my pen name, all my momentum going forward will be for those books, and like a car going down a steep hill, I hope I can keep up the speed even if my foot is off the gas. I said in my last blog post that had I really been thinking overall about my business, I shouldn’t have paid for that promo, and it’s still true. I should have saved that money to push my 1st person books next year. Now I have to take that loss. I spent $115.00 on the Freebooksy spot and as of this writing have spent $8.97 on Amazon ads for the month of November. I’ve only made $83.97 this month which puts me in hole $40.00. (Because of all the extras I pay for throughout the year, I’ve only finished out a couple of years in the black, so that’s the overall state of my publishing career up until now. It’s not a surprise though, and something I’m obviously trying to change.)

If you don’t want to give a book away, don’t. I’m not your mom telling you what to do. Return on investment will be different for everyone, but the main reason I see for authors not wanting to give their book away is because they think they should be paid for their time and what they think they are worth. It’s true that some people value the things they have to pay for, on the other hand, COVID is still a thing, there’s over six million people who are unemployed in the United States, and people are struggling to buy food and pay their rent. As someone who is fortunate enough to have a little money for ads but still stresses about monthly bills, I understand both sides. Yes, I want to be paid for all the work I put into my books, but I also pay for a KU subscription because I couldn’t read as much as I want without it–especially the indie authors who aren’t in libraries. So undersand that if you, under no circumstances, are never going to give your book away, you are limiting yourself to readers who can afford to pay for every book you publish. If you’re asking 4.99/book and you’re selling a 6 book series, that’s $30.00; not a little sum to many people. Wide authors can be extremely successful, but they do run promos on book ones all the time to draw in new readers. If you don’t want to do that, that’s a business decision that only you can make for yourself and your books.


Free trash is still trash, and if you can’t judge your product with honest skepticism, I can’t help you. Maybe my words were harsh, but I don’t think she needed to block me. Mute me if she didn’t want to hear my opinions anymore–we weren’t following each other, I would have disappeared from her Twitter feed forever. I rubbed her the wrong way, and maybe one day she’ll change her mind and think giveaways are the best marketing strategy for her books. I can’t say it doesn’t bother me because it hurts to be shunned for your beliefs and maybe I’m too thin-skinned for Twitter (or to acerbic for my followers which is probably closer to the truth). Honestly though, I need to keep my nose out of people’s business and actually stop trying to help people. It will save me a lot of hurt, and people are going to do what they want regardless of what my opinions are. We’re all struggling against the stigma of indie publishing, and you’d think people would try to do their very best to fight against it, instead they do what they want and just validate those people who think indies are trash. It is what it is. As one of my friends likes to say, not my circus not my monkeys, but I sure do like to buy tickets.

Thanks for reading! I hope you have a wonderful rest of the month!

Author Update: My Freebooksy results and knowing what you want

I’m only 19,400 words into my new WIP since starting it November 10th, and I’m having a difficult time getting into it. There are a couple of reasons, mainly I don’t know when I’ll publish it, and without that sense of urgency and anticipation, finding the motivation to write is difficult. I haven’t been wasting my time not writing–I read a book that some writers on Writer Twitter were bemoaning for the “stalkerish” tendencies of the male main character. I didn’t find it terrible, not in that way, but let’s just say, the book needed an editor and the possessiveness of the MMC was the least of that book’s problems.

I also reread Wherever He Goes, and talking about editing, that could use an edit. Not with any typos, though I did catch one “reign” where I meant “rein” and I had Kat driving West to make to Florida from Utah, but the instances of “had” when there didn’t need to be blew me away, and I think I probably should have edited it first before offering it for free and giving away 77 copies during my free promotion over the weekend. It’s a super cute book though, I still love the story very much, but if I ever wanted to go back and fix all those past perfect instances that don’t need to be there, I could also recover it with an illustrated cover that would be more fitting than what’s on it now. Back when I published it, illustrated covers weren’t popular, but it would be very fitting for the kind of plot it is. That is a project for another day, or maybe never as you can’t move forward if you keep looking back.


Speaking of looking back, I’ll give you the results I have for the Freebooksy deal I did on Thursday, November 17th. I took out a promo for that day, but I also extended my free days to the 18th and 19th. I don’t know why I decided to spend money on a Freebooksy for a pen name I’m not sure I’m going to write under anymore, except that I hadn’t ran a promo for those books in a long time, and I was just curious to see how they’d do. (Just a heads up–curiosity is not a good marketing strategy.) The problem with that mentality is, if you don’t have a plan or a desired outcome, it’s best not to spend the money. I’ll explain what I mean in a bit. The last time I did a Freebooksy on the first in my series, I earned my money back right away as it was a brand new series and I think I was still getting a lift from Amazon at the time. This time around, I gave away 2,583 copies of His Frozen Heart, the first in my four-book small-town holiday series. This is what the ad looked like in the Freebooksy newsletter:

I think the best it made in the free charts was number three in Contemporary Women’s Fiction.

I don’t think I even made the top 100 with the holiday category that I wanted, but to me, it doesn’t matter where I fell on the free categories, because anyone can give a book away (I am all about bank over rank). My read-through didn’t come as fast as before, but hundreds of readers could spend the next several weeks or even months getting through my books. I may eventually recoup the cost of my fee, but I spent 115.00 on that promo, and so far have only earned 69.00 this month, which isn’t fair because I had sales of my duet and Rescue Me before the free promo. BookReport did a good job of breaking the numbers down so far:

ASIN	Earnings 	Sales	Pages	Giveaways
Totals	$32.42	10	1,429	2,583
His Frozen Dreams: A Steamy, Small-Town Contemporary Romance	$12.56	4	357	0Her Frozen Memories: A Steamy, Small-Town Contemporary Romance	$8.67	3	108	0
Her Frozen Promises: A Steamy, Small-Town Contemporary Romance	$8.10	3	1	0
His Frozen Heart: A Steamy, Small-Town Contemporary Romance	$3.08	0	963	2,583
Series Stats for the month of November
Standalone Stats for the month of November

So this brings me to what I really wanted to talk about today, and it’s this: always have a plan or some kind of vision of the ROI you want when you schedule a promo or run a sale. What is your reason why? Obviously, I had pie-in-the-sky hopes and dreams for this series and this promo, and I was hoping I’d make a lot of money. I have a couple of ideas why that didn’t happen but I should have given this promo a lot more thought before forking over the cash.

What did I hope to achieve giving my books away? If I wanted the exposure, what for? I don’t have plans to write under Vania Rheault anytime soon because those books are written in 3rd person and I’m not writing that anymore (and I don’t think indie contemporary romance in 3rd person is selling anymore either). Did I just want to see what would happen? Well, I’ve gotten half my fee back, so I can’t say it was an expensive experiment, but that money, if I really think about my plans for my releases coming up next year, could have been better spent. Did I just to give them one last hurrah before I turned my back on them for good? I love my books too much to do that, especially since I was just talking about re-editing Wherever He Goes and recovering it with an updated cover. So, for me, if I can’t answer those questions, I probably didn’t need to be spending money on a promo, “just for the hell of it.” It’s never a good idea, or a cost-effective idea, to throw spaghetti at the wall and see if it sticks. More than like it won’t, and all you end up with is a mess.

I didn’t have a concrete idea of what I wanted to achieve with this promo, and because money, especially this time of year, is in short supply, I kind of regret the ill-thought out spontaneity of my decision. I don’t regret all the copies I gave away, but I’m not nurturing that pen name anymore, and finding new readers for a limited supply of titles doesn’t make any sense.

So, before forking over the cash for a promo, or for any kind of marketing, really, think about what you want to get out of it. There are different kinds of return on investment after all, not just sales, and it’s okay to spend money for something other than that if you know what you want. Exposure is fine, and in these times, we do have to pay for that. Sales, how many do you want? How many sales or page reads would you need to break even or to reach your goals? Read-through? Is your first book strong enough to carry the read-through you’re hoping for? How many sales of books 2, 3, 4, etc do you want? What would make you happy? How old is your book, and have you had any new releases lately? Could you use a cover update before spending money? What about a fresh edit? Did you check your blurb to make sure it’s the best it can be before you pay for anything?

I’m glad that over 2,000 people thought my books were good enough to download. At least that tells me my covers are still decent, and the blurbs are holding their own. It also tells me that a promo on one book can affect the others. I didn’t run promos on my standalones and didn’t promote them in any way besides telling my newsletter about the free books that weekend. I simply put them for free and hoped for the best. So that was actually a nice surprise.

What’s next for me? This week is American Thanksgiving, so I’m going to be busy. I don’t have anything going on today (Monday) but I have Tuesday evening dinner and a movie with my sister. Wednesday my sister is coming over and we’re going to Downtown Fargo to snoop around, Thursday I work, but Friday I’m cooking and my sister and my ex-husband are coming over for drunk Trivial Pursuit and turkey. There won’t be much writing happening this week, but I am still excited for the story, and though I haven’t bought the images yet, I think this will end up being the cover. It’s a departure from the billionaire stuff I’ve been doing, as this is a rockstar romance, but it’s still in first person, so I’m hoping that I’ll still find readers. I haven’t had a cover come together so fast (besides Rescue Me, which took me ten minutes and I loved it from the first mockup) and likely it will stay:

stock photo preview from 123rf.com, cover made in Canva

Not sure what I’ll do with it once I’m done–doing anything for the sake of doing it isn’t wise, and while I would love to just hit publish and walk away, that’s the fastest way for a book to sink. Plus, if this is really the guy I’m going with, likely Amazon Advertising will kill any attempt to run ads which means back to Facebook–but only after Christmas.

My second set of proofs for my trilogy are good, all the little things fixed, so those are still set to publish after the holidays. I opened up book one on Bookfunnel if you want to give it a peek. You don’t have to give me your email address to download it. https://dl.bookfunnel.com/ntb40bhai8

Besides that I’m just keeping on keeping on. My carpal tunnel has eased up since I’m not writing so much right now, but the girlie stuff that has been bothering me for the past couple of years still hasn’t abated no matter what I try. Some people have suggested that because of my age and hormones, yadda yadda that maybe that could be just something that will never go back to normal. That could be, but it’s a depressing thought. I’m not the only one dealing with something on a daily basis, but it’s a bummer to have to put up with something so annoying with no hope of cure or treatment.

I hope you have a good week, and a happy Thanksgiving if you’re in the US and you celebrate!

Discussion with indie authors A.K. Ritchie and Jeanne Roland

I asked indie authors Jeanne Roland and A.K. Ritchie to chat with me about writing a second book, publishing, and marketing. I think it’s fun to pick the brains of my writer friends. You never know when someone will share something that will elevate your career to the next level. While I don’t think our conversation will turn your book into a best seller, sometimes it’s just helpful to know we’re all struggling. I thought we would chat for half an hour, I’d ask a few questions then we’d log off. We ended up talking for over two hours, and this is the bulk of our chat. I hope you find it entertaining if not useful. Thanks for pulling up a seat at our table. If you want to follow them or check out their books, their links are posted at the end. Enjoy!


Vania: A.K. Can we start with you? How long have you been writing and what made you decide you wanted to publish?

A.K.: Sure! I’ve been writing since I was five! My first book was dictated to my teacher and she turned it into printed books for us to create the pictures to go with the story. That’s when I was hooked! In terms of publishing, I’ve always wanted to! I don’t know where it began. I went to a publishing conference in 2019. It was for traditional publishing and while it sounded really interesting, there were a few things that turned me off traditional publishing. That’s when I decided to learn as much as I could about self-publishing. I was hooked.

Jeanne: Can I ask what turned you off trad publishing, if you remember?

A.K.: Oh, quite a few things. One, I listened to agents talking about how something as simple as a name would turn them off a manuscript. Two, they said it could take a year or even up to five years to get a book on the shelves. It was discouraging to hear.

Jeanne: Yes, don’t even get me started on names! That was the first thing that I was going to have to “change” to get mine published, and I get it. The name of my book doesn’t “work,” if one thinks of the book as a commodity. It won’t “sell.” But it’s the name of my book!

Vania: That seems to be a vibe even now from agents. They’re looking for books that require almost no work to get from your computer to the shelves.

A.K.: Yes! I understand they need to market, but to not even have someone read past the first page because of it is disheartening!

Jeanne: It’s probably a volume issue. An easy way to weed down the stack. I’m sorry I keep interrupting! I’m just very chatty. I’ll try to rein it in.

A.K.: That’s what they said, that there’s just too many to read them all.

Jeanne: I hate to say it, but I also think that agents are looking for authors to sell, not books to sell, too. Are you as an author someone or someone with a story or angle that lends itself to marketing? If not, forget it. There has to be a “story” behind the book, not just the book itself.

A.K.: Agreed!

Vania: Any angle, to get ahead, but I think indies do the same thing. Looking for the next biggest and best thing to somehow get ahead and find readers. A.K., that’s really cool that your teacher fed your passion. I hear so many people who have been shut down by their teachers. I’m glad she had a positive impact on your life! Jeanne, can you tell us a little about how you started writing and why you decided to publish?

Jeanne: Glad to hear that about teachers, too. Sure, here goes … I’ve always loved literature and language, I’ve studied a lot of it and done a lot of nonfiction writing. I write all the time for my job. But … even though I always wanted to write something creative, I thought I had to have something important to say, to write great literature, and that held me back from trying. My father was a professor of American history, and he died rather youngish. When he was terribly ill, he realized he’d always wanted to write something creative and hadn’t done it and then he tried a bit to do it while he was dying. That didn’t work, and I thought I don’t want that to happen to me. If I want to write, I should try. Around that time I read Hunger Games … and I thought, hmm. On the one hand, this is brilliant. I could never write something as brilliant and as well-plotted, but on a sentence level, sure, I could write that! And maybe I could just write something fun and escapist, the romantic escapes I myself enjoy reading. So about 12 years ago, I sat down and started writing Journeys, just as a daydream on paper, to entertain myself. I thought it was terrible and I put it aside then I came back to it a year or two later, sat down, and it just flowed out of me! That’s my story.

Vania: I guess I only have Twitter to gauge, but that seems to be a common quality among
writers–wanting to convey a deeper meaning with their writing. How did you marry wanting to write something deep and deciding to write something fun?

A.K.: That’s so great! I’m glad you came back to it! Sometimes you need to step back from a project to really see it for what it is. And I felt much the same. In my 20s I thought it had to be this massive novel that could “change the world” basically. That goal can be paralyzing.

Jeanne: I guess I matured enough to realize that I just love a good story, and that maybe the meaning comes through the writing, not the other way around.

Vania: I wonder if that’s why some authors look down on commercial fiction–they don’t think it’s deep enough or conveys enough feeling, yet, I think sometimes light and frothy is the perfect way to tackle darker themes.

Jeanne: I do a lot with ancient Greek literature, and it isn’t as moralizing or trying to send one message, and that’s why it is so compelling. It’s about exploring a situation and all its intricacies, and I’m certainly not saying I’m writing something like that, but I think particularly YA that is message-driven is just boring and dry. Don’t get me wrong. I think there are a lot of important things in my book, but they came in the back door.

A.K.: Yes. I think that applies to me too. I wrote a novel based on the music scene I loved and I turned into something more and focuses on healthy relationships, which hadn’t been my intention starting out. Haha.

Jeanne: Yes, I think themes develop in the writing!

Vania: If “lighter” books couldn’t talk about dark things, I think we’d all be in trouble. How could we write about anything worth reading?

Jeanne: For example, my heroine was kicked in the face by a mule and horribly scarred. It’s not “sexy,” and she appears to most to be ugly. That NEVER changes. No one ever finds her physically beautiful. But she is valued and even desired eventually for her character and actions. No “I think I’m not pretty but I am!” for me.

A.K.: I agree. I mean, there are definitely some books that don’t, but life has to be tough for everyone and fiction often reflects that.

Jeanne: And I think a great book doesn’t have to have messages. It can simply be a rip-roaring, well-written read. She also has dreams & goals and breaks herself trying to achieve them, and fails. I think it is so damaging, this lie that we can all get whatever we want if we just want it and work for it enough. That’s just not true! She adapts, and she has to get knocked down and get back up again.

Vania: I agree. I like exploring a person’s darker side. In one of The Years Between Us’ reviews, she says, how did anyone like this book? Everyone is nasty. Well, people can be! No one is perfect and there’s a million shades of gray when we talk about ethics and morality. A.K., you published your second book not long ago. How was that different from publishing your first?

A.K.: Yes! It’s hard to escape horrible people in real life too. Publishing my second book was way less stressful and much faster. Haha. Instead of being nervous to hit publish, I couldn’t wait to do it! Since I knew who I needed to hire and where to find these things, it was much smoother.

Vania: Did you run into any obstacles?

A.K.: I actually found it more difficult to find ARC readers for book two than my first one. As it wasn’t too long after my first book, I hadn’t established a pool of readers outside family and friends yet. I wanted ARC readers who were impartial. It didn’t result in the reviews I hoped for. Other than that, it was smooth.

Vania: That’s great!  Every time I publish, I seem to screw it up somehow. Jeanne, if I recall, you edit your own books? Do you use beta readers or ARC readers?

A.K.: I’m not an expert, but I’m pretty good at troubleshooting if you need help with something for any upcoming books 😊

Vania: A.K. for your next book, if you can afford the $9.00 fee, I suggest you put your book on Booksprout. It generated some good reviews for my standalone Rescue Me. I recommend it.

Jeanne: Yeah, I edit my own. I have one super good friend who reads my stuff and gives me advice/input as I write, and my sister and another friend or two have usually read my books before I publish them, but I do my own editing.

A.K.: Do you have a way of catching pesky typos that spell check and such doesn’t?

Jeanne: I should say that I actually had an agent for Journeys, who suggested some edits and did some proofreading. But I decided to self-publish rather than do what would have been necessary to get trad published, which was mostly to cut it waaay down, because it’s massively long.

Vania: Oh, that must be so helpful! Finding help is definitely one obstacle that we have to deal with. Especially since everything is pay to play now.

Jeanne: I wish I could help w/ the typos! But I’m sure there are many in my book b/c it is really long, but I have to rely on my handful of friends.

A.K.: Vania, do you self-edit as well?

Vania: I listen to my manuscripts before I upload them into KDP–you would be surprised at how much you find. Then I read the proof like I was a reader reading it for the first time, and I think that catches the rest. Yep! I do.

Jeanne: A word about editors, if I may …

A.K.: That’s great! I should start doing that as well.

Vania: I also edit on the side for other people, but they just pay what they can. Sliding-fee scale, I guess.

Jeanne: It isn’t because of either money or arrogance that I edit my own books … I’m sure I’d have caught more errors, etc. with a good one … but how in the world is a self-publisher supposed to know who is a good freelance editor? How are we supposed to trust someone else to edit our works? Any really really good editor is going to be massively expensive and/or not available to selfies. Some of the folks who offer their services … what are their credentials? Do they actually know grammar, even? There are so many people out there who scam indie authors. I trust my friends’ knowledge of grammar more than that of some people offering their services.

Vania: Oooooh, I know. Don’t get me started. Indie publishing has opened up a whole world to scammers who have no idea what they’re doing but are happy to charge you for it! Besides, some of it for me is arrogance. I write my books how I want them to be, and maybe suggestions could make them better, but maybe not?

Jeanne: Yes, this! You know, this idea that a book MUST have an editor … did Shakespeare have an editor? Aeschylus?

A.K.: I definitely agree with that. I picked an editor off Fiverr because it wasn’t expensive and I wanted someone who understood Canadian spellings. I really just wanted another set of eyes. I had no real way of knowing her credentials and while she did help with some things, it wasn’t the quality I hoped for.

Vania: Jeanne, was publishing your second book easier than the first?

Jeanne: It was sort of a unique situation, because it is a continuation of the story. You can read Journeys and end there, but you can’t really read the sequel without having read the first one which meant I knew I was going to have a small audience and there was little point doing any kind of launch … so I was SUPER stressed about putting it out. I was sure that I was going to be massively depressed. I thought no one would buy it and I’d be upset, but at the same time I thought, what if the people who read the first one and loved it are disappointed and hate it? I was really worried about that. Plus, I felt like I’d forgotten how to do it all. Vellum for formatting, uploading to KDP, getting the ISBNs. I’d only done it once, so I’d forgotten everything! It felt like I was supposed to know how to do my 2nd launch better, but I was worse at it, and I ended up super soft launching, no ARCS or advance copies at all, nothing.

A.K.: When you did launch it, did you find it brought any additional momentum to the first book?

Jeanne: All I did was announce it to my readers whose email addresses I had gathered, from asking them to ask for the 1st chapter of it at the end of the 1st book, a pretty short list. So this was the big surprise! YES! In fact, the moment that I put it up, the 1st one started getting interest again, particularly on KU.

A.K.: Amazing!

Jeanne: I had my biggest month of all time last month, b/c of that bump from the second one. 3x the number of KU reads. I think it “might” be because Amazon now lists them as 1 of 2 and 2 of 2, even though there are going to be 4 … so maybe KU readers think it’s a complete series. I feel bad about that, but besides that I say plainly in the blurb that there will be more, I’m not sure what to do about it. Yeah, I’ve started to think that all the effort I make means nothing. My book does ok when Amazon pushes it, for whatever reason then when they stop showing it, it dies. End of story.

A.K.: I don’t think you can change the number of books in the series unless you have pre-orders for them up at least. Mentioning in the blurb seems like a smart idea!

Jeanne: Yeah, I didn’t want people to think I was trying to fool them! But really, my books are Loooooong. If you get to the end of 2 of them, then probably you aren’t going to mind that there are more lol.

A.K.: Do either of you plot out and/or write your whole series before publishing the first?

Jeanne: So for me, I have the whole “main plot” plotted, I know how I’m going to tie up all the loose ends and all the main plot points, but it evolves, grows, and changes as I write. I like to think of it as knowing the destination and many of the big stops on the way, but leaving the exact route a little flexible. You? But mine are one continuous story, too, I should say that.

A.K.: I haven’t intentionally written in a series before, so I’m curious about other people’s processes!

Vania: Yeah, I couldn’t publish a series if I didn’t do that. Under this name I have a trilogy and a four-book series that I wrote, formatted, and did covers for all at once, and under my initials I did my duet at one time, and I’m releasing a trilogy in January with a week between books, and a co-worker is typo-hunting a six-book series that’s done. She’s reading the KDP proofs. I’m very afraid of consistency issues. My six-book series is all one story, too, and I’m afraid of how to market. Most of them end on cliffhangers and the only entry point to reading is book one.

Jeanne: I also have the issue that mine involves a big cast of characters, who keep doing things for x reason, which then seems to involve a y subplot! It’s hard! I’ve pretty much just been marketing book 1, b/c of that very reason.

Vania: I totally relate! My six books wasn’t supposed to be six books. It was supposed to be a trilogy, but then someone killed someone else, and bam! Three more books. LOL A.K, I would at least have a loose plot for most of the books, if only to be able to foreshadow to keep readers wanting the next book.

Jeanne: If I had to do it over again, I wouldn’t publish the first one until I’d written them all, like you. In fact, I wasn’t planning to, but it’s a long story about how I ended up publishing Journeys. It grew out of depression over what happened w/ the agent, and the realization that I wasn’t willing to do what I had to do for her to sell it; even getting her was a result of something else, not of my making. Yes, I’m afraid that my 2 more books might be 3 more books … I have a few characters who WILL NOT behave! I’d wait myself until I was 100% done, if I were doing it over again, frankly.

A.K.: This is really interesting! Thank you for sharing this! The idea for my intentional series is forming. It’s intimidating a little. Haha.

Jeanne: I will say this, too. My books are super long. SUPER long. And that’s probably cost me some interest from readers, scared some off, sure – those who notice. BUT it’s mostly publishers who don’t want a long book. I think readers don’t care, as long as it is interesting and keeps their interest. Length is relative. A slow book that drags is longer than a long book that flies by!

Vania: Some people don’t have the patience, and that’s fine too. It’s not even impatience for me as it is I just need to be able to go back and change things if I have to. Being like this actually will keep me from doing anything longer than 4-6 books because how would I ever be able to save up 10+ books before I publish? A.K., you will never see me so scared as when I opened the file for book 4 knowing I needed to come up with 240k words to complete my series. I wondered how in the HELL I was going to do that. But I did. You just have to take a deep breath and not think about it too hard. Stay in THAT book, that moment, with those people, and it will all come together.

Jeanne: For me, it’s the stress of finishing. As chance would have it, those few who read my book 2 loved it more than the first one thought it was terrific. That’s great! But now I am SUPER STRESSED about not being able to follow that w/ a decent next book.

A.K.: When people are engrossed in the world they don’t want books to end! And yes, Vania, that’s a smart way of doing it. It seems like the most cohesive way too.

Vania: I agree. I don’t think they care either as long as the words have quality and it’s not all filler for page reads.

Jeanne: So this is all an argument for finishing before you publish!

A.K.: I wonder if it will always be like that, worried about not following what you’ve already done.

Jeanne: Yeah, I know that the next book just won’t be as good as the first two. That’s ok. But I worry about it being utter crap. I’d feel better if I’d written it all before publishing no. 1! What if I can’t pull it out of me AT ALL?!

A.K.: “About not living up to what you’ve already done” is what I meant.

Jeanne: Yea, so funny story. When I was writing the book in the first place, I wasn’t thinking about page numbers. I was writing for myself, single spaced, etc. It didn’t seem like it was longer than average …

Vania: Realllly, Jeanne? I’m always afraid my first book will be too weak to carry the rest.

Jeanne: I had no idea about word counts, etc. Then I found out. And I was like, hmmm. So I guess it’s too long! Everyone was shocked, too, b/c it’s a fast read. but it’s long. Well, if the first one is weak, then ppl won’t read it, no problem. But if they read the first one and loved it, then … there’s expectation. That’s what I’m worried about. Readers who love book 1, then thought 2 was even better … they are expecting 3 to be even better! But it is going to be so much worse, lol.

Vania: Yeah that’s a problem when you’ve already written them all!

A.K.: As a reader, even if the second or third book is weaker, it doesn’t stop me from committing to a series. I know what the author is capable of. And I’ll come back for more.

Jeanne: I’m hoping that will be the case for my little pool of readers. but there’s also something depressing about working on massively long books knowing that the number orf readers is just going to decrease over time, not grow, b/c you have to have read the others and some will stop the series. So it’s like you read all the time about people growing their fan base, but I feel like I am just shrinking it, lol. Let’s just say, if and when I ever finish this series, no more series for me! Standalones all the way, baby.

Vania: Yeah, but they grow their fanbase over multiple books and multiple series and multiple years. that’s why everyone says not to genre-hop.

Jeanne: Haha, considering that I have no genre, that won’t be a problem!

A.K.: I only planned on standalone, but a few people wanted more of my characters. It seems hard to avoid! I still try to write them as standalones in their own way.

Jeanne: That sounds like the ideal – a book that can stand alone, but then more for the hungry readers! Perfect.

Vania: That’s how most romances are. The couple has an HEA but there’s some kind of overreaching arch that finishes at the end of the series. I have to admit, I had a lot of fun writing the long story, but I’m really concerned with how it’s going to sell. A.K. do you have a book 3 in the works or are you writing something different? Is what you have a duet?

A.K.: I’m taking a step back from that series to work on something else. I didn’t intend to write a second book in that world so I need some time to figure out what needs to go next. There’s a large pool of characters so there’s potentially more.

Jeanne: Are you working on a different project, then?

A.K.: Right now just working on something random for NaNoWriMo to clear my head a bit. Yup! Just a standalone that may or may not be published in the future. Haha.

Vania: Weren’t you writing a Christmas thing? Is that it?

Jeanne: I’ve always been curious about NaNo but can’t do it.

Vania: I’ve never been that excited about it, though I’ve never needed the motivation or the camaraderie. I find that just by scrolling Twitter, though that may change.

A.K.: The Christmas story was supposed to be book 3 in the series but it wasn’t working out the way I wanted and I felt pressured to write it quickly. Decided after NaNoWriMo, when I’m in the Christmas spirit, I’ll make another attempt and maybe have a Christmas story for next year! I’ve been doing NaNoWriMo for over 15 years. It was a good way to connect with writers back then! Not so necessary now, but I like the ceremony of it.

Jeanne: I’ll confess that I’ve been tempted to write some straight-up, short romance books under a different pen name, but my heart isn’t in it.

A.K.: For me, it seems to be the theme that makes it difficult to write. Haha no, I was writing a short story about a virus that took out the world and then… Covid happened. I love the end of the world fiction. Haha. It has to SAY something in that type of fiction. Not my forte.

Jeanne: Oh, man! I’m out, lol. I think I’ve already established that I have nothing to say.

Vania: Like, the characters have to learn something? Hahaha. I write romance. Out of the three of us, I’m pretty sure I’m the one who doesn’t say a damned thing 😛

A.K.: Hahaha. I love books that don’t say something.  Post-Apocalyptic fiction always seems to comment on the state of our current world. I don’t want to do a critique of our society. I think that’s why I don’t write it.

Jeanne: I don’t know. My series is about a 15-year-old (she’s probably 16 by now!), b/c I love this age – when you are still young enough for things to be firsts, when you are young enough to have big hopes & first loves, etc. I think I have some ideas of what it’s like to grow up. BUT …

A.K.: I prefer to write just about people coming together. That’s why I enjoy romance plots so much. The connection! ❤️

Jeanne: I don’t think my books are really very YA. So there’s a huge disconnect. I’m writing first person POV, present tense, about teens and there’s a TON of lusting after hot boys, but … it’s not really a young person’s book. All my readers pretty much are adult women. And I THOUGHT I was writing a romance, but lo and behold, it has to fit a very strict pattern to be that, and mine doesn’t fit it! So I don’t know what it is, lol.

A.K.: Romance does feel pretty rigid and my first doesn’t fit there either so I’m leaning into the women’s fiction label. As for your novel, there’s definitely a market for books about youth that can be enjoyed by adults. I always go back to YA books as comfort reading.

Jeanne: Yeah, I am calling it YA because I do think that it’s where adult women look for similar books (if there are any? Not sure there are!), and because there’s no sex in mine – just a lot of rather adult sensuality, but nothing that would satisfy most romance readers today, from what I can gather on Twitter!

A.K.: Makes sense! YA would give them the right expectation by the sounds of it. 😊

Jeanne: How about marketing? How do you guys do that? V, I know you do Amazon ads. Mine attempts at ‘zon ads all fail spectacularly, even though I think I’m doing them right. But my cover, title, and lack of clear genre mean that they don’t convert. Any other great ideas?

A.K.: This is likely Vania’s area. I haven’t gotten a grasp of it yet. However, I have found two awesome readers on TikTok. Haha.

Jeanne: Ah, are you conquering TikTok?

A.K.: I’m attempting TikTok. It’s not fruitful at this time. TikTok is very focused on spicy content. And the niche groups are harder to find (however not impossible, I hear).

Vania: Through trial and error, I’ve realized that Amazon Ads are very cover-dependent. (Who knew, right? 😵‍💫) I always show this as an example:

I had one cover for my age-gap romance, but it screamed women’s fiction. I was getting a ton of clicks because the cover was pretty, but once they read the blurb, they wanted nothing to do with it. I changed the cover and now at least when I get a click, I’ll sometimes get a sale. At least I’ve stopped wasting money.

Jeanne: That’s the problem for me. Besides that I don’t like the platform, mine just is not spicy.

A.K.: Ohhhhh. Yeah, those are totally different genres. Smart move!

Vania: But I don’t have enough books to scale. Under my name was sub-genre hopping, and now under my initials I don’t have enough books out to say either way. I make money off my ads, just not a lot.

Jeanne: Yeah, I think I had that same problem. At first I could get some clicks, but the cover looks more “grown up” historical fiction, and the blurb reads more juvenile lust fest, so the 2 don’t match up, so now Amazon just won’t show the ads. Why should it bother? Lol

Vania: I don’t wanna do TikTok. I have carpal tunnel, and the thought of being on my phone like that makes my skin crawl. I know there are ways of posting on my laptop, but ugh.

Jeanne: Hey, if you make money rather than lose it, you are ahead of the game!

Vania: To play with TikTok’s algos, don’t you also have to follow and comment on other people? That sounds like sensory overload to me.

A.K.: Making money from ads is great! My plan for the winter is learning Amazon ads. Yes, TikTok is all about engagement. You need to do a lot to get a little in return. As for marketing, I’m looking to redo the cover of my first novel. I think it’s holding me back. Just need to figure it out!

Jeanne: And to do it well, you have to be so purposeful. To be honest, I’m just not interested in being that purposeful about anything. It’s exhausting, and I’ve pretty much given up on the idea that I will ever actually be “successful.” I’m trying to get back to just having fun and enjoying it. The only thing I do wish is that I had more readers. I think my books are great, for the right people, and I think there are more ppl out there who would like them, so I would like to get them into those people’s hands. Same here. I KNOW my covers don’t help me. I just cannot figure out what they should be instead, and …

Vania: If Amazon doesn’t know where to put you, they will definitely bury you. On the bright side, if you run them and they do that, they don’t cost you any money LOL

Jeanne: I’ve been feeling perverse about it lately, like, “these are the covers, dammit! And I’ve gotten some ppl to read the book, even with unlike covers. My covers.” That’s so unhelpful to myself, but I’ve been feeling feisty. I’ll get over it!

A.K.: Covers are hard. I need outside opinions because I’m not certain of how to do visual expression.

Vania: I don’t want to use TikTok to sell my book. I want to use it because I enjoy being on it, you know? Posting mini book trailers all the time or “teasers” for the sole purpose of selling my book seems even more scammy than tweeting a link all the time.

A.K.: Hahahaha. TikTok is overwhelming that way. It feels scammy for sure.

Jeanne: Yeah, Amazon is definitely happy to bury me! Unpopular opinion here, but I have no issue spamming my book.

Vania: When I was doing my trilogy covers, I took it very personally. I wanted what I wanted, and I liked the models that chose the first time, and honestly, you just have to disconnect that part of yourself and say, I’ll put what I need to sell my books on them and be done. So I used some guys that have been used before and did a background that would blend in with other books, and I just hope it’s enough. I don’t mind buying ads, but when you’re on a social media platform and that’s all you use it for, or that’s all you go into it thinking that’s what you’re going to use it for, that’s hard for me. I have no interest in TikTok and that’s all it would be for me.

Jeanne: I know. And I’ve been *this* close to changing. But I don’t know what to change them to, or even if the covers are really the issue. Maybe it’s the blurb. Maybe it’s just the books – they are for a specific audience, and maybe that’s not a big audience anymore.

Vania: I do all my own covers, A.K. I’m happy to brainstorm with you anytime.

A.K.: For my second book, I had my friend read it and suggest a cover for me and I was like “thank you!” Because I never would have gotten there. Is it a marketable cover? Not sure, but I love it and it fits my book.

Jeanne: Oh yeah, I have no interest in TikTok. If my books were spicy, then sure. I’d pretty much have to, but then I’d have ready-made content and I’d be pretty sure eventually it would help me sell the books. As it is? I already find myself overselling the “sexiness” of my books, b/c that’s what people want, and there is a lot of lust and sensuality, but that’s not the essence of my books, and I feel sleazy afterward.

A.K.: Thank you, Vania!

Vania: Sex sells, but you can’t be too misleading either, or you’ll disappoint readers who are looking for that and then it’s not there.

A.K.: I like making videos sometimes, so I do it. TikTok though requires a schedule and a commitment, etc. I work full time so it’s not really possible.

Jeanne: To be honest, I hired someone to do my cover at the beginning. I was going to get a professional cover! Yay! And then I felt like even though it was supposedly super reputable and a great place for indies and yada yada yada, I felt like I got scammed. So I was still willing to pay again, but to whom? Who could I trust to give me a great cover and not rip off a defenseless nobody? That’s when I made my own.

A.K.: People get very upset if they go into a book they think is smutty and there’s no sex. I always tag mine #nospice on TikTok to avoid backlash. Haha. Yes, it’s hard to know who to pick!

Jeanne: Ah, yeah – mine’s YA so I think that should be at least clear that it’s not going to be smut! It’s probably a little spicy for YA, not b/c of what happens, but because of the adult sensibilities and sensuality, but hey. I had a reviewer call it “panty-melting PG,” lol.

A.K.: Some YA can get pretty spicy without crossing the line. Haha that’s an awesome review.

Jeanne: Yeah, also calls the MMC “Darcy on steroids” – love that, too.

A.K.: Sometimes reviewers know how to sum up our characters and plot better than we do. Haha. That’s great though.

Jeanne: For sure! Sometimes they remember what happened better than I do, too.

A.K.: Haha! I went to BookCon and apparently one author uses fan art or fan wikis to remember characters eye colours. I wish I could remember which author said that. Made me laugh.

Jeanne: Right now I’m doing an event on my author FB page that I’m calling “13 day of Journeys,” posting a series of posts w/ content and interactive stuff Journeys’ publication. It’s a lot of work but it’s very fun — just a really small little group of participants, but it’s great. That’s hilarious! I usually don’t mention my characters’ eye colors, so that’s helpful, ha!

A.K.: What? That’s so cool! Such an awesome idea.

Jeanne: Yeah, I wish I’d thought it out a little better so it had better content, but it’s been fun. If you’re bored and want to check it out to see what I’ve done, I put a hashtag on it so that ppl could mute it if it was too much for them & their feeds, but that also means you can search it. It’s #13daysofjourneys.

A.K.: I will!

Vania: I wish I was as creative as you, Jeanne! Even just what you tweet on Twitter is amazing!

Jeanne: It’s all pretty juvenile, but that’s me. If I have to be entirely professional about it all, what’s the point? I’ve already got a profession! Oh, gosh! Thanks! I think I have a really big advantage, and that’s that I don’t really have to care if I ever “make it” as a writer. I’m old, I have a full-time job. I’ve already accepted that I won’t support myself with it. So I can just have fun with it all. That’s very freeing. It means I don’t have to follow all of the “rules”.

Vania: If we can’t have fun writing, we might as well all stop. The second this becomes a chore, I’m out. I need to love what I’m doing, or I might as well get a second job. I could use the money LOL

Jeanne: Oh, sure–I could use money! But in fact I’m losing money on my book, so …!

A.K.: Yes! I would just like to work my day job a little less and write a little more. That’s my goal!

Vania: Are you guys winding down? We actually hit most of the questions unless you want to answer my last, and that is, what do you have planned for 2023 when it comes to your writing, publishing, and marketing? Seems so simple yet so far away, doesn’t it, A.K.?

Jeanne: Sure, I’ll answer. I have GOT to get book 3 out! I’ve already got readers who want it, and I want to finish it for myself, too. As for marketing, that’s the rub, isn’t it? It’s going to be a long time before I have a new book, and then it’s a number 3 in a continuous series, so … yeah, marketing is pretty dead for me. That’ll be interesting!

Vania: How long does it take you to write 600 pages?

A.K.: For 2023, I’m hoping to have at least one more book out in the world! I would like to learn more about marketing and the best way to reach ideal readers. It seems like a good next step with two books out. Looking forward to what 2023 holds for this journey. 😊

Jeanne: Ha ha! It’s all relative. That first book … when I came back to it and got on a roll, I wrote most of it in about 8 months or so …

A.K.: 600 in 8 months is wild! Awesome!

Jeanne: The second book (1273 KENP, so figure! It’s longer) took me a lot longer, b/c I didn’t have the same ability to stay in the flow and just write. It took me some years. And it all depends for me on the writer’s block/ inspiration. If I’m writing the right thing, then I can write fast. But if I’m not … if I’m thinking about it wrong or have the wrong things happening and I get stuck, well … I might never finish! This book 3 has been kicking my ass.

Vania: It’s the fortunate writer who actually has time for it.

Jeanne: Yeah, I have none. and it isn’t just time. It’s mental clarity/mental “time.” Last year was the worst of my whole life. It took all the momentum out of everything. It didn’t leave a lot of room for creativity. But I also care about these books. They don’t have to be great. Or masterpieces. Or anything. BUT it does matter to me that I can feel that I like them, love them, even, and that’s not always easy to achieve. Just writing down the words to tell the story isn’t enough for me for this series. I really need to feel like I’ve done a decent job of it, at least, and I’m not sure I can do that.

A.K.: Sometimes it’s hard to get that clarity. I have a lot of family things always on the go and it takes up a lot of my mental capacity. I try to squeeze it in, but it can sometimes be hard!

Jeanne: Yes, family and kiddos take up so much energy! And I’ve learned the hard way.

A.K.: For sure. I am child-free but I help my aging grandma and chronically ill mom. I’m lucky they’re more independent than children. But it’s still draining.

Jeanne: Writing when I’m not “feeling it” is detrimental. I end up with garbage on the page but after it gels for a while, it is hard for me to change. It’s like I’m a potter making a pot. While the clay is fresh, I can change it. But once it dries, it’s the pot. I can’t do anything but try to disguise the flaws with glaze. Oh yes! I’ve got an aging mother and I know how stressful that can be – even though she’s in a retirement apartment so I’m not doing the care myself.

A.K.: That makes sense! It’s good you know your limit or what you need at least. I, on the other hand, need to keep writing even if I don’t want to because getting out of a routine is bad for me. I just don’t force myself to write anything specific.

Vania: I am so sorry, A.K. that does sound like it would take a lot of time and energy. I’m sorry you’re going through that. I understand, Jeanne. I have never been a “write every day” kind of person. I need to want to write or else why bother. A.K. that’s why I blog–if I don’t feel like writing, at least I’m still putting words somewhere. it’s a different outlet for me that keeps my hand in.

A.K.: Good call! Well, I do have to head out! Have some pre-bed time things to take care of around the house. I just want to thank you, Vania, for facilitating this! It was wonderful learning about your processes and your writing lives! Also, for allowing me to share about my own. ❤️

Vania: Thanks for taking the time, A.K.! I appreciate it very much.  Have a wonderful night!

A.K.: It was lovely chatty with you both. Have a good night!

Jeanne: Thanks for hosting this, V! Great chatting w/ you guys.

Vania: You’re welcome! It was fun sharing what we’ve been working on and what we find frustrating about the business.  Maybe we can do this again sometime. Goodnight!


If you want check out Jeanne’s and A.K.’s books or follow them on social media, here are the links:

Jeanne: Her books are available on Amazon, on Kindle, Kindle Unlimited, and Paperback. https://www.amazon.com/dp/B09L6KZ8D7
And you can also like her author Facebook page here: https://www.facebook.com/jeannerolandwrites

A.K.: You can find her books on Amazon here: https://www.amazon.com/A-K-Ritchie/e/B09HJX6R6P
And check out her author website: www.akritchie.com