An IngramSpark Tutorial

Posted on March 18, 2024 by Vania Margene Rheault

I’ve heard from more than one person that they are kind of intimidated by IS, usually because they’ve heard horror stories of other people using it, or more accurately, trying to use it. Honestly, yeah, the platform can be a bit glitchy, but it’s nothing so scary that I would stop putting my books on it. I realized Faking Forever isn’t up on IngramSpark, though I did publish it last summer, I think, so I can use that title as a tutorial. I’ll screenshot my process and hopefully it will take some of the mystery out of the platform.

There are a couple of things I want to tell you before we get started, and these really aren’t anything I would expect a new author to know.

The first is ISBNs. You need one of your own to publish on IngramSpark IF you are also going to publish separately on KDP, and you should publish direct whenever you can. Amazon won’t take an ISBN issued by IngramSpark, and the same is true vice versa. If you’re in the States and buy from Bowker, you can use the same ISBN both places.

Second. Now, some people have said that you CAN’T use the same ISBN both places because either one place or the other will tell you the ISBN is already in use and you can’t use it. I get around this by publishing to KDP first using an ISBN I buy from Bowker, and then I wait for a couple of months for that ISBN to “click in.” Then when I publish on IngramSpark, they’ll skip Amazon because my book is already listed there. I don’t know where I heard this from, but I have done it this way for over 10 books and I have never gotten an error from either platform saying my ISBN is in use. You’ll have to decide if you want to wait those couple of months. Paperback sales aren’t a big deal to me so I don’t mind having my paperbacks only on Amazon for a while if it’s going to make the process smoother. Long story short: your paperback book should only have one ISBN attached to it.

In the first point, I said go direct whenever you can, and you should do that for a few reasons. The first is that Amazon doesn’t play well with others, so if you use IngramSpark to distribute to Amazon, Amazon can (and will) mark your book out of stock, which is a pain to fix. I would rather be writing my next book than policing my buy-page. Another is an author was complaining because she let IngramSpark distribute to Amazon, and she lost her buy-button, which means she’s not the primary choice for the sale. That’s bad because it looks like you’re not the seller. You can’t stop third-party sellers from buying your book and reselling it, but you always want to be the primary seller. The last point is you don’t want to pay IngramSpark to distribute and then pay Amazon for selling it. There is very little by way of royalties as it is, so just cut out the middleman and publish to KDP directly.

One last thing–your cover will be different than the one you use to upload to KDP. IngramSpark uses a different weight of paper which makes the spines thinner. If you use something like Canva, this is easy–just duplicate your KDP cover, download the IngramSpark template, and adjust spine text size and re-center your title and author name on the front cover. I go over this in my full paperback wrap tutorial. Those will need to be adjusted because due to the thinner spine, your front cover is “bigger” if that makes sense. If you’re using a cover designer, they should already know this, and if they don’t… [insert grimacing emoji here].

Draft2Digital uses IngramSpark’s POD to print. I helped a friend not long ago and one tip I learned is that D2D doesn’t like the barcode box on the back of a paperback cover, and you can, in fact, skip putting the white box on all three platforms. They’ll add the barcode for you, or use a barcode generator like Dave Chesson’s and add it yourself. But that was a handy tip we learned, and if you don’t want to supply your own barcode, leave the white box off completely and let them add it for you… unless you want Barnes and Noble to carry your book. Then you have to embed the price into your barcode. If you do that, you can’t change the price of your book unless you change the barcode too. IngramSpark wants the price on your cover to match what you’re selling your book for. If you want/need to increase the price, keep that in mind. I have stopped putting the price on my books and let both KDP and IngramSpark supply my barcodes. Much easier that way, but I don’t care about Barnes and Noble stocking my book, either. That’s a choice you’re going to have to make.

If you need the cover template generator, you can find it here: https://myaccount.ingramspark.com/Portal/Tools/CoverTemplateGenerator

[The last time I tried that link, it took three days for them to send the template. Use the one from Lightning Source instead. It’s the same one: https://myaccount.lightningsource.com/Portal/Tools/CoverTemplateGenerator]

Here is the cover to Faking Forever that I’m going to be using:

And if you’re curious, this is how it looks with the IS template on top of it:

You’ll notice that the template has a barcode already included, but I never use it. It’s too big of a pain to cut it out and add it to the cover. I build over it and call it a day.

Once you have your formatted interior file, your cover sorted, and you know what you’re going to do with your ISBN and where and when you’re going to publish your book, you’re ready to upload to IngramSpark.

The first thing you have to do is create an account if you don’t have one. Go to www.ingramspark.com and click create account. It’s been a very long time since I’ve done that, but it’s more than just being able to upload your book. You have to have your banking information ready so you can have your royalties deposited and any fees deducted. If I remember correctly, they may ask you for a tax ID number or an EIN but I don’t have an LLC and just used my SSN. I’m in the States, so I don’t know how it works in other countries. I’m not going to give business advice, so beyond showing you how to upload your book, all the other choices that you have to make you’ll need to research on your own.

Once you’ve created an account, your home screen should look like this:

Click on Titles on the left hand side in the menu.

Then click on Add Title.

Some people use IngramSpark to distribute their ebooks and their print books. I wouldn’t use them for ebooks–if you’re going wide, Draft2Digital is probably the better choice, and as always, with print and ebooks, go direct whenever you can. You’ll always earn more royalties. Click whichever one you want, but for this blog post I clicked on Print Book Only.

Are all your files ready? You’ll need your interior and your cover that was adjusted/made using the IngramSpark template. But you’ll also need your ISBN, your blurb, and your categories and keywords. If you’re ready, Click Yes, all my files are ready.

They really wanna make sure you have what you need, so click the boxes that confirm you have your paperback cover wrap and your formatted interior file.

Then click on what you want to do. I do want to print, distribute, and sell my book. Click it to highlight it and then press Continue.

This is where you start filling out your book’s information. Put in your title, the language, which for me is always English, add your ISBN number or take the free one. Click that you own your copyright, and that you’re not trying to publish public domain work. When you click that you own your copyright, a warning box pops up:

They started adding this box a couple of years ago, and if you click Yes, that your book includes names of famous people or brands, IngramSpark won’t let you publish. I don’t know why they implemented this because we all know it’s okay to say your characters ate lunch at Dairy Queen, or that your male character’s favorite brand of shoes is Nike. It’s pretty much understood that as long as you’re not saying anything derogatory about a brand, it’s fine to mention them. My characters, for whatever reason, love Apple products, and they’re always using their iPhones. So, I’m not saying to lie, but I am saying that if you check the box that you do mention McDonald’s or that your characters go shopping at Walmart, IngramSpark will tell you to amend your book and resubmit. I’ll let you make the choice. I don’t remember what Faking Forever has in it. My characters live in a fake Minnesota city and I think for the most part everything I mentioned brand-wise was made up. But, you do you, and I’ll do me, and for the sake of this blogpost, I’m going to click No and keep going.

The last question in this section is about AI, and I never use it. I do my own covers using stock that’s not AI generated, and I write my own books. If you use AI in any way, you’ll have to fill out what they ask. I’m not even going to bother to click on Yes and find out what they want. I’ll never use AI and don’t care.

In this next section, you fill out your author name. I don’t have any other contributors, like maybe if you were a children’s author and needed to list an illustrator.

You’ll also see here that my imprint, Coffee & Kisses Press popped up. That’s because when you buy ISBNs from Bowker, you’re able to create an imprint for yourself. Back when I first started publishing, I created my imprint, and my ex-fiancé and my son designed the logo for it. I’ve been publishing under Coffee & Kisses Press for years and years but I don’t have any plans to publish anyone else at this time. I help a lot of people but never for money or a share of their royalties. Jane Friedman has a good article about creating your own imprint if you’re interested in the pros and cons. https://janefriedman.com/why-self-publishing-authors-should-consider-establishing-their-own-imprint/ Also when you create your own imprint, your imprint will be the publisher on Amazon and other product pages. Here is the information on Amazon for Faking Forever:

My ranking is bad. I guess I better up my marketing game.

This is my product information for Rescue Me on Walmart.com.

https://www.walmart.com/ip/Rescue-Me-Paperback -9781956431131/2158680817

You can read and research all day about imprints, but I’ll stop there and continue on.

Subjects are your categories. Mine are usually Contemporary Romance and Billionaire, but they have a Rockstar category too, which I used when I published my last trilogy. Click on Find Subjects and search for your category/genre. I recommend using the search bar and typing in what you want. If you only scroll, sometimes you can miss what you’re looking for.

Click and highlight what you want and click Add Subjects.

Select Audience is next, and if you’re writing genre fiction for adults, that’s Trade/Adult General.

The next field is where your blurb goes. I usually just copy and paste it from my Amazon product page.

The keywords are similar to the seven fields on KDP you fill out when you publish on Amazon. The ones I fill out on KDP are a little different because I add KU/ Kindle Unlimited to some of the fields for discoverability, and you don’t need that for paperbacks on IngramSpark. When you’re done, scroll down and click Continue.

The next section is Print Information. You should already know the trim size of your book since you have your formatted interior file and your cover. If you’ve already published on KDP, all this information should match what you put on that platform. Things like trim size and color of the pages are attached to your ISBN, so make the same selections you did on KDP.

Colored pages are only for things like cookbooks or children’s books. There’s a higher cost to printing color, and I was even seeing some talk the other day that IngramSpark is going to start charging you more if your book has black pages. Beautifully formatted books are having a moment, but all that ink… even if you’re printing in black and white it’s going to cost you money. I don’t get too crazy with my interiors. I’m just not excited about paperbacks in general, so the last thing I really care about is black pages that have white text. As I’ve said, that’s your personal choice, but everything costs so be prepared to up your price to have even the slightest royalty per book.

This is part of what can trip up some authors who upload their books. I chose black and white pages, and cream because I also print my fiction books on cream paper. I don’t know if Amazon gives you a choice to print on Groundwood, but if you can’t over there, you can’t here because remember, the color of your pages is attached to the ISBN and you can’t change unless you unpublish.

I chose paperback here, but do you see the Perfect Bound option? Even if it’s the only option there, you still have to click on it and turn it green. Some authors get tripped up by that, so be sure to click on it.

I always choose a matte cover. I’ve seen glossy covers that peel and I don’t like them. Covers can be changed and upon a quick Google search I’m confident to say that if you want to change from glossy to matte or vice versa, you can as the type of cover isn’t attached to the ISBN.

I don’t know what Duplex Enabled means, and since there’s not an asterisk by it, I’ll skip it. Number of pages–you can look at your interior file (you should already know this because either you or your cover designer needed this information) or I snag mine off my Amazon product page.

Print pricing is next, and there’s a lot to say on topic, but on the same token, nothing at all. What you choose for pricing, discounts, and if you’re going to allow returns is going to be a personal choice based on what you want for your business and how much you want to make per copy per sale.

I don’t offer paperbacks to make money, and I don’t even print through IngramSpark to be in bookstores. Honestly, I have no idea why I print through IngramSpark. Faking Forever is $12.99, and I do a 35-40% discount and I don’t allow returns. That’s what I do, but you’ll have to research for yourself. I choose a 35% in the countries I can because that’s what Robin Cutler (who created the indie side of IngramSpark many years ago) recommended, and I never stopped. Here are my fields filled out. You can see I dropped Australia’s price as low as I could. Actually, I could have made one cent if I chose to sell my book for $15.99 instead of $16.99. Book prices there are crazy, and I’m happy for the .55 if it means someone there can afford to buy my book.

Go ahead and click that you agree on all the little asterisks and then go down to Printing Options. For those options, I only click on the Enable Look Inside feature. I figure since a reader can read 10% of your book on Amazon, I might as well give readers the same opportunity elsewhere. You can do large print, but KDP blocked my attempts as duplicate content so the only way I would do Large Print now is if I printed only to sell off my website. I would like to, some day, but I won’t be doing it any time soon. The right-to-left content is self-explanatory, so skip that, too.

The last on this page is the Print Release Date. If you waited, this could have been a few months ago, so if you don’t remember, grab the date off your product page on Amazon.

When you’re done filling all that out, click Continue. It’s hidden here by the Support icon.

This is where you upload your files. You can either Drag and Drop, or Upload. This is also where the glitches happen, and we can see if IngramSpark is going to give me a hard time today. I don’t have a preference either way, drag and drop vs. uploading, and I’ve done it both ways.

It looks like today they decided to be glitch-free, and you can see the dates and times of the uploads. I know from experience that if it doesn’t show dates and times, your files haven’t uploaded properly. You can try logging out and logging back in (save and exit first), clearing your cookies/cache, trying a different browser (Chrome vs. Safari, for example) or using an incognito window. I’ve tried all of those when IngramSpark has been a bear to work with and usually one of those will push the process along. I almost wish IngramSpark would have given me a hard time so you could see what it’s like, but then again, I shouldn’t be asking for trouble.

The email upload link at the bottom is for a cover designer or your formatter if they have your files. You don’t want to give them access to your whole account since you put your banking information into your profile, so use the email link if you had help putting your book together. Click Continue (that’s hidden under the Support icon).

The next page verifies your information. This can actually take a few minutes, so don’t panic if it makes you wait.

Click Continue.

Confirm your book’s information and click the little square in the upper right.

Then you want to click on Complete Submission. This will also make you wait for a couple of seconds.

I haven’t submitted to IngramSpark for a bit, so this congratulations screen is new to me. Once you’ve submitted your book, they’ll email you as to whether you need to fix anything or if the eproof they send you can be approved. Because I always publish on KDP first and put my books through a rigorous proofing-the-proof process, I don’t order a physical proof through IngramSpark. Once the eproof (PDF) comes, I might scroll through it just to check out the cover, but honestly, I just approve it and move on.

There aren’t many times I submit a book where I don’t have to fix the cover in some way. Sometimes I don’t make the text on the spine small enough, or I don’t move the title and author name over, or whatever. If I’m dealing with a gradient, sometimes I don’t have it moved over enough so that’s flush with the spine. They’ll tell you in the email they send you what needs to be fixed, and then you just do what they say and resubmit the file. I’ll probably look over the eproof when I get it just to be sure I didn’t screw up somehow because I was distracted writing this blog post while I was filling everything out and submitting.

But that’s really all you need to do to publish with IngramSpark. The ISBN stuff is a hassle, and waiting for a couple of months after you publish to KDP first is annoying, but I use my ISBN both places and have never had an issue so I’m not going to fix what isn’t broken.

I hope this post was helpful and waylaid some of the fear. Like anything once you do it, the easier it becomes.

I wrote out this post long enough in advance that IngramSpark approved my files and they sent me an email saying I can approve the proof. This took about three days.

On Threads, someone was saying they were waiting weeks, but what can happen is you don’t get an email and your title needs to be fixed somehow. I’ll show you where you go to see the actual status of your book if you don’t get an email after a week of waiting.

Once you get your email, click Approve EProof.

IngramSpark will make you log in, so do that.

They’ll direct you to this screen:

Click on the title of your book.

Scroll down until you see the green bar that says Download Proof for your ISBN.

I save it using the title so I can find it later if I want it.

Open it up, and you’ll see they sent you the entire book. This certainly doesn’t take the place of looking at a paperback copy of a KDP proof, and if you do want to order a paperback proof, you should. I never do, and before I published this book to KDP, I think I ordered a proof about four times. IngramSpark’s printing isn’t that much different, and if it passed the IngramSpark submission process, then I know it will be okay.

You can also see here that they did add the barcode for me, and they placed it where KDP puts theirs.

I scrolled through, and I notice I could have updated my Also By in the back of my book. I think fixing that and resubmitting will be too much hassle, and I’ll let it slide.

Once you know you’re happy with the proof, scroll down the page more.

This where you approve or your title. If you decide to make changes, click the appropriate selection. I clicked the first because my book is okay to distribute. Scroll down more and click Continue.

They’ll ask you if you want to promote your book. There’s a fee there, and I think the last I clicked it was $250.00. Apparently they’ll promote your book in the bookseller’s catalogue, and I did this for All of Nothing and didn’t see any ROI. But like all business decisions, it’s up to you. I’m going to click No.

When you click No, you’ll be sent this this screen:

But in my experience, processing doesn’t take long–at least, not on the dashboard part of it. It can take a few days for your book to start popping up in the marketplaces. Since (again) I don’t care about that stuff, I don’t look, so don’t quote me on how long it takes.

If you click on Titles on the left, you can see that Faking Forever is already available.

Titles and Titles Pending is also where you can look to find out your book’s status if you’re waiting for an email after you’ve submitted your book. A while back I resubmitted covers for my duet, and I messed up Addicted to Her. I didn’t get an email saying that I needed to fix anything, but I didn’t get an email saying that my book was ready for approval, either. If you’ve been waiting for email after submission and it didn’t land in your spam, always go to your dashboard and check on the title in question. That will give you the most up-to-date information. If your cover needs tweaking, it will tell you there. There are always ways around waiting–information is usually available if you know where to look.

Part of the reason I don’t order an author copy first is because I never see the option. I have no idea where to click to find a proof before publication. I must miss it every time, but for the life of me, I never see it. But, like I said, I’ve already seen a KDP proof a million times, so I’m okay not ordering one from IngramSpark. If you really want to see the quality, you can order an author copy for yourself, but I’m hearing IS has the same problems as KDP. Their printers are overworked and underpaid, and covers can be messed up, or your cover may be right, but there’s a completely different book inside. Some boxes have a mix of books–one erotica author, I think on Threads, said she got a box full of Bibles. All can I really think when it comes to this kind of thing is that the indie publishing industry is bursting, and POD–machines and workers–can’t keep up. So, if you’re ordering stock for an event, do it months and months in advance, not only to give the printers time to print and shippers time to ship, but also to give yourself enough time to reorder if your shipment’s damaged in any way. I know you have to be super organized to plan that far ahead, but it will save you a lot of headaches in the long run, I promise you that.

Since I was able to walk you through the approval process too, I think that concludes the IngramSpark tutorial. I hope it was helpful, and as always, there are no affiliate links in this post.

Good luck and happy publishing!

Quick links:

IngramSpark’s publishing guide: https://www.ingramspark.com/blog/how-to-create-a-print-book

IngramSpark’s distribution: https://www.ingramspark.com/how-it-works/distribute

IngramSpark’s Cover Generator https://myaccount.ingramspark.com/Portal/Tools/CoverTemplateGenerator

Lightning Source’s Cover Generator
https://myaccount.lightningsource.com/Portal/Tools/CoverTemplateGenerator

IngramSpark’s Guide to Cover Design https://www.ingramspark.com/master-your-book-cover-design

Dave Chesson’s Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/

When Transparency Does Any Good

Posted on February 29, 2024 by Vania Margene Rheault

When I was little, I grew up on Rainy Lake. Like, right on the shore. My dad would plow a skating rink on the ice for my birthday (which is in November) and I would have skating parties on the little inlet we lived on. Sometimes there would be winters when we didn’t get much snow, but the lake would still freeze over, and there was this one particular spot that froze solid, but was crystal clear. You could see all the way down to the bottom, the rocks and sand and weeds, and as you can imagine, if you stared long enough it could make you a little sick inside. You knew you were safe, but that didn’t stop your stomach from rolling, from telling your brain that you weren’t where you were supposed to be. The inlet wasn’t very deep, and I would feel almost the same in the boat, the water so clear you could see the fish swimming beneath you. The ice though, there was something almost unnatural about lying on it and staring to the bottom, and I’ll never forget how it felt.

We need transparency in publishing. It’s important that we share what we know. A few years ago the hashtag #publishingpaidme on Twitter exploded and so many authors came forward to share their experiences. You can read about it here: https://www.vox.com/culture/2020/6/17/21285316/publishing-paid-me-diversity-black-authors-systemic-bias and here: https://www.theguardian.com/books/2020/jun/08/publishingpaidme-authors-share-advances-to-expose-racial-disparities

Those authors and numbers are out of my league, but indie authors still share–I’ve blogged before about all the goose egg tweets on Twitter at the beginning of every month, authors lamenting that their sales dashboards flip to zero on the first. I have my own feelings on why this is kind of icky, mostly because author and reader spaces are merging closer and closer together and you really don’t need readers seeing your numbers. As my author platform grows, even I wonder how to keep this blog professional and unoffensive to any reader who happens to stumble upon it (grinding sausage that appears on a yummy breakfast platter is kind of disgusting, after all). Not to mention, when we talk royalties, or lack thereof, readers get sucked into that and it’s not their place.

I was actually kind of hoping that moving to Threads would solve that issue, of seeing goose egg posts, anyway, but authors are still sharing, even if it’s more of an informational post vs. the complaining I would see on Twitter.

Threads post that says: If you're wondering what I've made today as a self-published author...And I have many books self-published. Many. And you might be thinking, "well maybe you just suck as a writer." Maybe I do. But 10+ years ago I had 5 books traditionally published, so at least 2 big publishing houses didn't thi so. No matter what route you go, (self or traditional) this career is not for the weak. And most authors do not make a living. This isn't to scare you off, but to prepare you.

Dashboard

today's royalties:

$.50

I don’t mean to call her out, and I can’t anyway. I don’t follow her, don’t remember what her handle is, but I do disagree with a couple of things–one, for sure, is her saying most authors do not make a living. This is far from my experience, being that most of the romance authors I do know make a living, and telling authors that does them a great disservice. Just because you are not making a living doesn’t mean others can’t. And that leads me to the question of why she posted at all. To “warn” authors this is hard game? For sympathy? I can’t find the post now, which is probably just as well, so I’m not even sure if she got the responses she was looking for. I can’t look at her backlist either and I wish I would have paid more attention to who this poster was, but I screenshot it for a friend and as most timelines do now, it refreshed and the post was lost. I didn’t respond, though I wanted to. That was me turning over a new leaf, so I guess I’m showing you all my backside instead.

I messaged my friend and asked her, why do you think she posted it? And she speculated that she was just putting the information out there, as some sort of transparency play. Okay, but–and this is where I have the hard time–we’re missing half the conversation here, are we not? Because you’re not selling books, there’s a reason, and I feel that deserves some conversation. If you’re willing to put out your goose egg posts, I think you should be prepared to explain why. Why if you have what sounds like a solid backlist, why are you not selling books? I don’t think we talk about this enough. It’s one thing for a debut author to publish to crickets, because that happens. You have one book, rely on free social media, and unless you get lucky, that will only take you so far. But if you’ve been in the business for any length of time, you should have a handle on promoting your books and you should have figured out by now how to sell them.

But no one wants to ask why, and that missing half of the conversation is really important. It’s where the real learning starts. No one wants to admit mistakes though, or no one wants to admit that maybe they don’t know what they’re doing and haven’t bothered to learn. Maybe no one wants to admit that their covers aren’t hitting the mark or they aren’t promoting their books. That they haven’t started a newsletter and don’t want to learn how to run ads, if even just a few dollars a month to expand your reach. No one wants to admit that maybe they aren’t networking with authors in their genres, looking for cross-promotional opportunities (not that you can participate if you don’t have a newsletter anyway), or no one wants to admit they loathe Facebook and don’t have an author page.

I really think that if you’re going to post goose egg numbers, then you should be prepared to explain why. It’s not exactly taking culpability, but obviously, if you’re writing and publishing you want your books to sell. She may have seen this as educational, but after 10+ years in the industry with “many” books under her name, she doesn’t find it a little embarrassing too? Or she writes publishing off as “difficult” and the lack of sales isn’t her fault.

Sometimes you can look at an author’s books and see why they don’t sell. They don’t have many, or publish with years between books. They only write standalones which can be a hard sell since we all know read-through is where the real money comes in. Maybe they can’t afford a good cover and make do with what they can make for themselves in Canva (or they turn down better and free help because they want to do it alone). But if that’s the case, any of those, isn’t it worth mentioning? I’ve made plenty of mistakes–and I admit them on this blog all day long. I wasted a whole year on my Lost & Found trilogy because I didn’t like the covers and didn’t push them as hard as I could have. It’s just as well, because a year later I reedited them and I’m much more confident promoting them. Sometimes you need to revamp a book and maybe she needs to take some time to redo some of hers. Even a fresh blurb can make a world of difference. https://selfpublishingadvice.org/a-new-book-blurb-could-revolutionize-your-sales/

It would have been nice to have known what she thought of her low sales, what she thought she could do to fix it. There’s always something you can do–it’s not up to Fate or there wouldn’t be people making a living off their books. You have all the control in the world, but acting like you don’t doesn’t make it so.

It’s just interesting to me, and I like thinking about stuff like that. Be transparent, sure, but tell the whole story, otherwise, you’re just lying on a clear sheet of ice feeling sick inside.

Author Resources–Five Things That You Can Use Right Now

Posted on January 29, 2024 by Vania Margene Rheault

There are a lot of resources out there, some free, a lot paid, and you can lose track of where they are and forget them if you ever need them. I thought I would put together a short list of the little out-of-the-way resources that you might want to bookmark in case you ever want to use them. (As as always, there are no affiliate links in this post.)

The first one is one that I use a lot, and it’s a site by Creativindie’s Derek Murphy (https://www.creativindie.com/). The 3D Cover Creator doesn’t need special software to use–all you have to do is upload your book’s cover, and spine, depending on the mockup you choose, download to a PNG for the transparent background, and you have a mockup for all your social media graphics. https://diybookcovers.com/3Dmockups/
What I really like about this site is during the design process, it’s a cool way to test if your book cover is going to look good. This is a graphic I made for Instagram when my Christmas novel came out.

The next resource I like to tell authors about is by Dave Chesson and his team at Kindlepreneur. I love the QR code generator. It’s absolutely free and you can add it to bookmarks and any other marketing paraphernalia you create. I love VistaPrint’s quality and their prices are decent. Add a QR code pointing potential customers to your website or Amazon author page. You can even add a logo to the middle. For lack of anything better, I added my imprint logo to this one and it points to my pen name’s author website.

Another free resource Dave and his team provides is a barcode generator. I don’t use this because I just let KDP and IngramSpark add the barcode to my books for me, but if you wanted your price embedded into the code the way Barnes and Noble requires you to do if you want your books in their stores, this is a free and not very confusing way for you to do that. Create it and add it to your book’s cover before uploading and publishing your book. Here’s a barcode I created for one of my books, but I’ll just delete it as I won’t need it. You can find the barcode generator here: https://kindlepreneur.com/isbn-bar-code-generator/

Kindlepreneur has a lot of great resources on their website. Check out all they have to offer and sign up for their newsletter. https://kindlepreneur.com/

The next resource I use quite a bit when I’m looking for comparison authors for my books is https://www.literature-map.com/. The only con about using it is it doesn’t bring up indie authors unless they are bestsellers or have been picked up be a publisher like Amazon’s Montlake. Type in the name of an author that you want comps to and watch them populate. I put in Jodi Ellen Malpas, as she’s one of my comp authors.

This is a great tool for keywords for ads, finding your target audience, or just looking for something to read in your genre.

One of the last things I use almost on a daily basis is the Unicode Text Converter. https://qaz.wtf/u/convert.cgi?text=t If you’ve ever wondered how to bold and or italicize Facebook post text or Twitter tweets or Instagram text, this is how. Enter the text you want and click SHOW. Simply copy the style you want and paste where you want it to post.

These are little things that I use a lot that I thought you would like to know about, too. I don’t have much else for this week. My personal drama has seemed to have died down, and I’m happy about that. I finally finished editing the third book in my series and started on number four. I’m still stumbling upon a few scenes where I rushed, but I’ve always liked this couple just a little bit better and reading these last three won’t feel like such a chore. I still don’t have my car back from the auto body shop, but once I do, I feel better about that, too. On Wednesday my daughter, sister, and I are going to dinner and then to watch Titanic at the theatre. My daughter is 18 and has never seen it before, so I’m excited to see what she thinks. I said at least she can see where all the memes come from.

One last thing–I made a February calendar of social media prompts. I thought I would share it and you can save it if you need something to help you post next month. I bumped up the DPI so you can print it too, if that something you do, but I think the sizing is kind of odd. I’m going to try to stick to it since I was the one who made it. My Facebook author page is nothing but tumbleweeds, and I’d like to bump up my following there and get comfortable posting. I hope you all have a good week!

Until next time.

made in Canva using one of their templates

Monday Author Update: Newsletter/Email Guidelines

Posted on January 15, 2024 by Vania Margene Rheault

Last week was not the greatest week I’ve ever had, but as they say, things could always be worse, and since things have smoothed out a little I’ll agree . . . for now. Let me get the “real” issues out of the way first and then I can tell you about a few personal things that haven’t exactly gone my way either.

Newsletter/Email Authentication and adding SPF and DKIM records
I’m subscribed to Holly Darling’s newsletter and she’s an expert in email marketing. I bought her MailerLite tutorial a couple of years go during a Black Friday sale. I haven’t gotten around to watching it *wincing* and with the migration I completed a few weeks ago maybe it won’t help me much now anyway, but it signed me up to her newsletter. In it, she outlined what you need to do to so Gmail and Yahoo will keep delivering your newsletter to your subscribers who use them as their email service provider. Luckily, she also has a blog, and you can read the article here:

https://pages.hollydarlinghq.com/posts/what-the-heck-is-a-dmarc-and-why-you-should-care-1

I knew changes were coming, but I didn’t realize they would be coming quite so soon. Most of these changes need to be completed by February 2024 (which is poor timing if you wanted to migrate to the new MailerLite because you also have to do that by the first of February), and I do not like waiting to do things until the last minute. That just begs for things to go wrong with no time to fix it–and I had plenty go wrong.

Way back when I started blogging, I let WordPress handle my hosting even though I was warned my site wouldn’t have all the bells and whistles that it could have if I found a different host. I didn’t want to mess with GoDaddy, Bluehost, GatorHost, SiteGround or anything else and didn’t need anything fancy. I didn’t start blogging to sell books–thank goodness too, because this blog does not sell books, and that’s fine. People who read this blog want to sell their own books, and I’m happy to help if I can. So, I was a little concerned when all this news started circulating that I was going to have to authenticate my newsletter account. I wasn’t sure if I even could with WordPress, but fortunately, the answer is yes.

I decided to start a newsletter last summer, no, was the summer of 2022 since 2023 is gone now. The first thing I did was pay for an email address linked to my website. Even back then people said not to use a regular email account, and I paid for a G-Suite account. You can email me at vania@vaniamargene.com if you want. I’ll get it eventually (my apologies to Debbie who wrote me some really nice things about A Heartache for Christmas that sat in my spam folder for two weeks). WordPress made that easy to do as well, and I pay $72 dollars a year for it. I looked up all my renewal notices and I pay $187.00 a year to WordPress for this site ($96 for the Explorer plan, $72 for the G-Suite account, and $19 for my domain name), and $66 dollars for my vmrheault.com author site ($48 for the personal plan and $18 for my domain name). It’s no wonder I’ve barely been breaking even doing this author thing. I pay WordPress a decent chunk of change, but websites are necessary and the email I set up to go with my newsletter is a must (and it will be for everyone after February 1). I thought I would have some trouble because I decided to write under a pen name, but I’m not hiding who I am and even give my first name in my welcome letter, so it’s not a big deal my newsletter shows they come from vaniamargene.com. I only set up a separate author website because my 1st person books are very different than my 3rd person books and I don’t promote the books I was writing under my full name . . . though I probably still should.

Anyway, long story not-so-short, I thought I was in for some trouble, but if you also host with WordPress because you were as confused as I was, don’t worry. I can show you were to go.

Click on your profile name:

You’ll get a new menu. Click on manage domains or it might say just one domain. I have two, as I just stated above.

Click on the one you want:

Scroll down to DNS records. Click it to make it expand then click Manage.

This is where you go to enter the information that your newsletter aggregator will give you. Click add a record and that opens up a new menu where you can chose the type and that will allow you to enter the name and value. I honestly don’t want to go any further than that to capture screenshots because when I was adding the information MailerLite was telling me to enter, I messed something up and took my whole site down for over 24 hours and didn’t even realize it. I was really lucky that WordPress’s chat was available and a Happiness Engineer knew exactly what I did wrong and helped me fix it in only 10 minutes, but I missed out on over 200 hits while it was down. I apologize to anyone who was trying to find the instructions on how to make a full book cover wrap in Canva (I know it’s all you guys love me for haha).

The good news is that DNS menu is going to look similar no matter where you host your website. The information your newsletter aggregator might be a bit different, but just copy it from them and paste it where it should go in your website’s DNS records.

Here is the MailerLite DNS tutorial.

Next you’ll want to add the DMARC, and what’s really cool is that DMARC is the same for everyone. I copied what Holly put into her domain and you can copy what I put in mine: TXT is the type, _dmarc is the name, and v-DMARC1: p=none; is the value. MailerLite also has a tutorial for this, but if you did the SPF and the DKIM, then this will be more of the same.

I didn’t do it the way they did, but what I did worked and I’m not going to go back and change it.

If you want to check your DMARC and see if you pass, you can use this free site: https://dmarcian.com/dmarc-inspector/

Holly goes through this in her video that she shares in her blog article, and she tells you how you can know if what you did worked by sending yourself a test newsletter email.

This is what my content looked like before I did the authentication and the DMARC:

What all this does is tell someone’s email platform where your email is coming from and you want it to say your website, not your newsletter aggregator.

My test email came to me all right and my website is back up and doing okay now. I won’t know 100% for sure if everything is fine until this blog post posts correctly, my next campaign is sent and opened, and February comes and goes and doesn’t cause any trouble.

It’s really difficult to stay in compliance with all of these things and I’ve seen authors who have just given up having a newsletter. I can understand that, especially after tallying up all the money I put into WordPress alone. I probably don’t need more than a personal package for this site but I upgraded when I thought I needed more. Saving $50.00 a year I guess isn’t that big of a deal, but I’ll consider it if I ever get to the point where I have to pay for MailerLite. So far I’m under 1,000 subscribers and likely will stay that way since my Bookfunnel integration went down the drain with the MailerLite migration to the new platform. Though, I’m saving money not running ads to my reader magnet anymore, and that money can go toward ads to the books I’m actually selling.

This wasn’t meant to be a detailed tutorial because there are so many different website hosts out there and so many newsletter aggregators too. I feel like everyone is scrambling to get this done and hosts and newsletter support are familiar with everyone’s troubles. Reach out to your support if you need to. I don’t send many emails but I want to stay in compliance so that the emails I do send are delivered properly.

If you run a newsletter and want to test the spammy-ness of it, this is a fun website. Send a test email to it and see what your score is. https://www.mail-tester.com/

Promos
Because I downgraded my Bookfunnel account, I promptly spent the money on a BargainBooksy through Written Word Media. I’m advertising Give & Take, the first real promo I’ve done for that book and the trilogy since I redid the covers and edited the insides. I dropped the price of book one to .99 and I’ve been selling a few here and there. I’m running a Facebook ad to it, and I’ve sold 29 ebooks since the first of the year. I’ve also had 5907 page reads which equals out to about 15 books. Hopefully the BargainBooksy will kick that into gear and I can finally move my trilogy. It really is a shame I dropped the ball with the covers when I released them but I didn’t know the insides were so messy, so giving them an overhaul was the right choice. If you don’t remember what my covers were like before, here’s the comparison:

I’ll never get that first year back, but the insides weren’t my fault. I grew as a writer and spotted the flaws after the fact. That’s all you can really do, and as an indie, I have the freedom to fix the mistakes that were made. Now that I know what my tics are, I can write better books moving forward.

King’s Crossing Series Update
Not much new to report there. I’ve been distracted with newsletter changes and glitches, not feeling the best, and my son started a new job and I’ve taken on the role of unpaid taxi driver (he gets anxiety behind the wheel and doesn’t have his driver’s license). I’m working on Book 3, rewriting sentences, smoothing out scenes, adding words, deleting sentences. I think what I’ve learned in going back and redoing the trilogy and now this series is that taking time away from your WIP is very helpful. You can see more clearly what’s missing. I’m only on chapter eight of twenty-four, and I’ve already added 3k words. I’ll probably double that by the time I’m done. But it sounds richer, the scenes don’t sound as choppy. I’ve spent three years with these characters and I’m adding more emotional depth. This is slow going, but I’m pleased with how they’re sounding so far. I’m also playing with covers, but I’ll do a separate post about that later.

Personal Adventures
Last Monday I woke up to my back bumper ripped halfway off my car. I don’t know if someone hit it or tried to pull it off, but either way, they caused over 2k worth of damage. I just paid it off, literally, a month prior, so this was not the way I was hoping to celebrate. Luckily, I pay for full coverage and the car is drivable until I can get into the body shop and have it repaired. On top of the migration issues I was having then still not feeling all that great, I didn’t need this on my plate. Fortunately, I was able to get into the Mayo Clinic in Rochester, MN sooner than I thought, and I only have to wait three weeks to hopefully get some answers. My deductible would have paid for that trip, but it is what it is. Things happen. It could have been worse, and I’m thankful I can still at least drive it. My sister also experienced some car issues, and I had to pick her up and take her home after the tow truck towed her car to the dealership for engine trouble. 2024 hasn’t been kind, but I’m trying to keep my spirits up.

That’s all I have for this week, but at 2,100 words, I suppose that’s enough. I just hope that all I did for my newsletter compliance will suffice and that I don’t have to do anything else with my newsletter for a long time. My promo for Give & Take runs on Thursday, the 18th, and if you want to see what it looks like, you can subscribe to the BargainBooksy newsletter. They’ll drop you emails telling you what the bargain books are for the day.

I’m tired, and even a cup of coffee won’t fix it.

Until next time!

Happy Thanksgiving! Five Things I’m Grateful For

Posted on November 23, 2023 by Vania Margene Rheault

It’s Thanksgiving Day in the States, and most times I don’t jump on the bandwagon for much, but I thought I would blog about the five things that I’m grateful for, not only in my life, but in the indie community, writing- and publishing-wise.

Number one, no doubt about it, is going to be my audience. I don’t pick up many subscribers on the blog anymore. One or two would sign up with every blog post I published, but I think that’s due to Twitter’s API and how WordPress can’t tweet my blogposts anymore when my blog goes live. I don’t go through the hassle of pushing my own blog on that platform (or anywhere for that matter). I was happy enough to let WordPress take care of it. Now I only have my own SEO to depend on, but I’m still finding a lot of discoverability with my how-to Canva posts and I might still get a follower or two out of those instructions. But, I’m not just grateful for the readers I’ve managed to pick up here. I have readers other places too, like my FB author page, and of course, the people who read my books. I started at 0, blogging for no one, writing for no one. It’s not a lot of fun, and without consistency, you can stay at 0 for a long time too. I’m grateful for all the readers who have stuck by me, in whatever capacity and on whatever platform, but I’m also grateful I hung in there for myself.

The friends I’ve made doing this crazy thing. I talk a lot about how lonely this gig feels, and I think you can feel that way no matter how many writer friends you have. Sitting behind your laptop and staring at a blank Word document can probably be one of the loneliest things you can do as a writer. No one can write your book but you. Sure, you can join sprints or writing groups, and those can be valuable. But writing starts and ends with you–it starts and ends with what’s inside your head. I’ve made lots of friends on Twitter and they were so helpful when it came to just starting out publishing. Most have faded now, not writing, family issues pulling them away, COVID, but I believe people come into your life when you need them. If they hang around, you still need them, and if they drift off, they’ve gone on to help someone else. I like to think I’ve done my share of helping and paying it forward because I value and appreciate the time people have given me. I don’t regret time I’ve given anyone–any relationship I’ve made in the past seven years I’ll treasure. Even if we don’t talk anymore, for whatever reason, I’m always wishing you the best.

People who are free with their information. I talk a lot on the blog about how “the information for success is out there,” you just have to know where to look for it. Several successful authors write nonfiction, and you’re crazy if you’re not listening to them speak or devouring their books. In no particular order, my favorite nonfiction authors are (and yes, I’ve read them all, and no, there are no affiliate links here):

Jennifer Probst. I love her two books on writing. You can’t get a more honest look on being an author than these two books–Write Naked and Write True.
Write Naked: https://www.amazon.com/Write-Naked-Bestsellers-Secrets-Navigating-ebook/dp/B01N16FESI
Write True: https://www.amazon.com/dp/B08FLGFLL5

Zoe York. Her how to write a series series is fantastic, and I can’t recommend it more: https://www.amazon.com /dp/B082CZDK75

Elana Johnson. Her indie inspiration books are the best! https://www.amazon.com/dp/B07TWGGLCS

Craig Martelle. Read all his books. You won’t be disappointed! https://www.amazon.com/dp/B07SVG6GB9

Chris Fox. His books aren’t only a source of information, they’re also motivational: https://www.amazon.com/dp/B074CJPMZ1

Joanna Penn. A pillar in the indie community, her books are a must have! https://www.amazon.com/dp/B085CBDFQJ

This is quite a list, and your wallet is probably crying. I read all these over the course of 7 years, so it didn’t seem like such time-consuming event. And, you’re probably saying, these aren’t exactly free, and you’re right. Books aren’t free. But, no one said these authors had to sit down and share their secrets either, so they should be paid for the time they put into their books. All these authors share this information for free in some way, shape, or form. They all speak on podcasts, are interviewed for blogs or host their own FB groups. If you’re a romance author, start with Jen’s and Zoe’s books. They’re a godsend.

The support I have in my real life. I’ve come to realize that even if I don’t have full-fledged support from the people on this side of the screen, I don’t NOT have it, either. As a character once said in one of the books I’m putting out next year, indifference can be a kindness, and it can be. People don’t say derogatory things about my writing, and a couple of co-workers take an interest, my proofreader included. I’ve heard some people say that they don’t get any support from friends and/or family whatsoever, that their partners can be downright hostile, and even at least, if my family and friends aren’t interested, they aren’t mean about it. I’ll take that as a win and be glad I have what I have.

That this gave me a haven in the storm. I’ve been pretty honest in the past few years about my struggles, and I’m still being honest saying that having the writing and publishing community to fall back on has been wonderful. There’s nothing better to forget your worries than plotting out a book, setting a deadline, and focusing on that until it’s complete. I really don’t know what I would have done had I not had writing, not had the passion I have for it. Somewhere to put my misery and nervous energy. Somewhere to shove my anxiety. It really helps too, that so many authors and writers experienced their own anxieties dealing with COVID and the obstacles that brought on. Being able to open my Word document and focus on bringing characters to life probably saved me more than I know. Also, having this blog helped, and I hope somehow I helped others by admitting that my life just hasn’t been roses and rainbows. I never let it slow me down, though. I never let it slow me down.

I hope you can find some good in your life, something to be grateful for. There are days that are better than others, when you feel like crap and that takes precedence over everything else. Not even physical, but mentally too. Just remember things will pass and trying to be positive helps. I’ve written a lot of books when essentially my life has been pretty crappy these past few years. Do what you can and be grateful we made it this far.

Happy Thanksgiving!

Full-Time Author Status: N/A

Posted on November 20, 2023 by Vania Margene Rheault

You guys know I’m in a lot of groups on Facebook and most groups have the motto: “The first rule about Fight Club is we don’t talk about Fight Club.” That’s fine…everyone needs a “private” place to vent or to share information. In one of the groups they were talking about being a full-time author and apparently there were a few ruffled feathers when this group started to, I don’t know, break into smaller groups. I think that’s normal really…authors tend to gather by genre or subgenre, fiction or nonfiction, and that’s just the way it is. Lots can depend on the genre you write and what works for a sci-fi author in terms of marketing may not necessarily work for a romance author. Hang around any group long enough and you’ll find that out for yourself.

But the argument here was a group that supports authors shouldn’t be breaking into smaller groups based on earnings. Full-time authors shouldn’t have their own clique. But, guess what? All authors who are making it full-time and don’t have to work a day job do belong to a secret club, and the real reason people get mad about it is that there’s no secret handshake or password for admittance into this group.

Full-time authors get special privileges that authors who still work a day job don’t have–time to hang out on Clubhouse all day, money to go to cons like the 20booksto50k, and I don’t even mean their big meetup in Las Vegas. Craig hosts smaller meetings in luxurious locations like Bali for mastermind talks. Invitations to full-time earning author cons only like NINC (which is held in Florida so not only do you need the royalties to get invited you need the time and money to pay to go down there) will never be available to authors making three or four figures a year. Full-time authors will always have advantages over authors who still have to work, and grousing about it in a group that’s supposed to support all authors (and it really does, whether the members split off or not) isn’t going to help you move up to the next level.

I think another problem is authors are afraid if they’re excluded they’ll miss information on how to do that–level up, I mean. The thing with that though is the information is out there, you just have to be ready and willing to listen and accept it. Twitter is especially bad for authors who only want validation for their poor choices. Just the other day there was a thread about how this author thought FB ads were a waste of money and everyone chimed in to agree. I said they worked for me, and I got crickets for my effort. I just dislike blanket statements like that because it’s always going to be the operator and not the machine. You can go to any author’s profile or Amazon author page to see just what they’re trying to sell, and most of the time just from the cover alone you’ll know why their ads aren’t working. That’s why I like hanging out on Facebook more, at least authors there are willing to listen to feedback and advice. Whether you can take it and make it work for you is another matter.

I consider myself a full-time author…I put in at least 30 hours a week on my books. It might not always be writing (revamping my trilogy took A LOT of time with editing and looking through stock photos to redo their covers) but authors who are truly full-time earning authors aren’t writing ten hour days either. They’re marketing or networking, or writing nonfiction books like Sacha Black and Elana Johnson. They admin their own indie Facebook groups or host writing and publishing rooms on Clubhouse. While they are doing those things, they’re earning a full-time income on the books they’ve published. Unfortunately, I might put in a full-time author’s hours, but I’m nowhere near earning a full-time author’s income. Last month I made enough money to pay my rent–before I subtracted what I spent on ads.

I may never be able to earn enough to be invited to NINC, I may never have the time or spending money to go to a 20booksto50k conference. Writing may always be considered “just” a hobby to my friends, family, and the IRS when really, it’s my passion, what gets me out of bed in the morning, what got me through my divorce and the pandemic, my health issues and my broken engagement. Writing and publishing is part of me and words run through my veins just as much as blood ever will, but what bleeds me dry and what bleeds others dry who do this with me is the fact that we may never, ever, have the income to show for it.

If a large group is going to split off and have their own stickers and secret cocktail, I’m not going to care. I could get bitter because I’ve worked just as hard as most who have “made it” but what’s the point of that? They networked with the right people when I stayed in “indie territory” for too long, or they paid for their covers when I insisted (and still do) on doing my own. They hired editors and I still edit my own books. For every right thing they did and do, I probably did twenty wrong ones because I was still feeling around in the dark and didn’t know any better. Some people are just naturally lucky or have the money to do things the “right way” from the start. They start at the top and can keep climbing. I’ve learned a lot in the past six years. A LOT. Whether or not it will help me in the months and years to come is something else.

I do know that for every hour I put into my books, that one hour brings me closer to where I want to be. Without that time, I wouldn’t be where I am today. Even if my backlist doesn’t sell quickly or a lot, I have good books out there–books I took the time to write. You can’t get anywhere in this line of work without product, and if there’s one thing I can say about the last few years is at least I’ve been doing that one thing–writing.

Lindsay Buroker, Andrea Pearson, and Jo Lallo recently posted a new podcast episode (I’ll link it at the bottom of this paragraph) and Andrea was talking about financial planning and levels of success. She said something like, a rich person can afford to think years in advance, a middle-income person can think months in advance, but a low-income person who’s barely scraping by thinks week to week, or day to day because that’s all they can afford. You can twist that into any kind of currency you want, not just dollars–spoons, time, energy pennies in Becca Syme speak. Someone who has more resources will always be able to think ahead while those barely making ends meet can’t plan past writing their next chapter. The trick, really, is to understand and use what resources you have and figure out a way to think ahead, plan, and implement those plans so future you is really excited about what past you set up for yourself. Maybe that means sticking with a blog so five years down the road you have a steady and engaged audience, or putting all your spare time into TikTok so by this time next year you have a platform that offers some ROI on all that energy spent. Maybe that means planning six months ahead toward a book promo and using those six months to save up for the fee. Maybe you don’t have any spoons and just need your time to write, and if you can recognize that, you’re one step ahead of anyone who can’t understand why they’ve been working on their WIP for the past five years with nothing to show for it. I love their podcast and you can listen to their latest episode here:

There’s no secret knock that will open the door to a full-time author status. You have to put in the work whether you’re working a full-time job or not. It’s hard, it’s really really hard, but you can’t let yourself get bitter. At the risk of sounding trite, you have to determine for yourself what success is. I’ve stayed in the game for years, and that to me is its own form of success. Quitters never win, that’s true, but you have to find your own way to win at this game we’re playing so you don’t quit.

And maybe, just maybe, one day you’ll be walking down the street and a white van will stop alongside you. Someone will shove a burlap sack over your head and you’ll find yourself on a beach in Bali with a piña colada in your hand and part of a secret mastermind group because you wrote that one book that tipped the scales in your favor.

Just don’t get mad at me when I tell you that you have to write the book first.

Until next time!

Brief Author Update and KDP Changes

Posted on November 13, 2023 by Vania Margene Rheault

I haven’t been doing much except re-editing my Lost & Found trilogy and redoing the covers. I said in a previous blogpost that book one didn’t have the problems books two and three had, but I was mistaken. I went back and edited it more thoroughly which took time, and then I read all three of them again just to make sure I didn’t edit in any typos. My proofs come today, but I’m not reading them–okay I might spot-check them, but that’s all–I’ll page through them to look for formatting errors and make sure the back matter is how I want it, and then I need to move on. They are going to be as good as they’re going to be and I’ll have to be happy with that. I’m pleased with cover changes, and I hope that it will bump up sales. I haven’t been pushing them because I didn’t like the covers, but now I can promote them with confidence. I’ve said I don’t have imposter syndrome, but maybe I do. I’ve never been fully confident thinking my books are any good to read, but my trilogy is good, and I remembered that editing them. It’s a good story arch, and I want people to read them.

Just because I like the story, I’m reading my duet over again. Not with the express desire to edit them, though I am making changes and editing out the “when” sentence structure if I come across it. I also like “because” and with a quick sentence rewrite, I can usually edit it out. These aren’t bad–I hadn’t fallen into a writing tic while I was writing these, and I’m reading more for pleasure than to edit them. After those are done, I have a lot of admin stuff to do, and I’ll spend most, if not all of my free time in in the second half of November and all of December getting them done:

*Changing from the MailerLite Classic to the updated and newer version of MailerLite. We need to do that by February and I’ve heard stories ranging from it’s super simple to horror stories of lost email addresses. There’s a tutorial somewhere, so I need to watch it. Luckily, I don’t have anything complicated there, just one landing page and one welcome email that is sent to everyone regardless of how the sign up. It should be cut and dried, if not, dare I say, easy, but we’ll see. I’m going to set aside a whole day for it because I don’t want to stress myself out. This is a good time to redo my welcome email anyway, make it prettier, but I think I’ll have to redo the integration I have set up with Bookfunnel. I have 771 subscribers right now. I’m not running an FB ad to my freebie at the moment, so the past few subscribers I’ve managed to gain have been through the back matter of my books only. I’ll send an email letting my subscribers know that my Christmas novel is live, then I won’t send one out until I’ve moved my account over. That’s the top item on my to-do list for now.

*Publish my rockstar trilogy to IngramSpark. I always let a couple of months go by between publishing on KDP and publishing on IngramSpark. I’ve heard it’s good to let them settle, and it’s what I’ve always done. I’ve never had an issue publishing to IS after KDP, so I’ll keep doing it that way. The interiors are the same, but I’ll have to tweak the covers. IS uses different paper and the spines are thinner, which means I usually have to adjust the font to avoid it lapping over to the front or back covers. I can’t do that until my trilogy is done and published with new covers. I want to put the Lost & Found covers back there pushing readers who like trilogies to buy my other one. This is a back matter page of Safe & Sound telling readers I have my rockstars available:

I made the graphic in Canva. One of the best things you can do is use your back matter wisely! I do the same things with all three of my standalones–if you like this standalone, I have another available, and you can find it here.

*Make hardcovers for the rest of my books. I offer hardcovers of my Cedar Hill Duet and Rescue Me. That was all the further I got with my hardcovers, but now that my books will be 100% finished, I can make hardcovers of the rest. I’ve never sold a hardcover (only a handful of Large Print I can’t offer anymore because KDP blocks them as duplicate content) but I like how the buy-page shows more than one buying option and it shows readers that I’ve invested in my book to make other versions available.

*Try to enjoy the downtime and the holidays. That list will take me more than a few days, and while I’m not writing, I’m going to try to enjoy the holidays. I have a tooth that’s going to need to come out soon (I have PTSD from a root canal gone bad and I will never subject myself to another one) but I’m going out of town from November 15-18th and I would like to have it done after I come back. There’s no good time to have an extraction, and my November is busier than it’s ever been, but having an achy tooth in my mouth ups my anxiety, and I would like it out the sooner the better.

*Plan my next books. I’m thinking of another duet, but bigger ones, 150k per book or so. I want to incorporate the underground king concept I blogged about here, with the kidnapping/psychic element that’s been knocking around in my head. To write these as well as I want, I’m going to need to read some dark mafia books. I want these dark too, but not in the sex kind of way, well, not only the sex kind of way. Drugs, crime. Violence. The vibe I was looking for when I wrote All of Nothing. I don’t have a plot yet, and I still have to put my series up, but it’s never to late to plan.

*Try to enjoy walking more. I have a lot of negative feelings associated with going for walks, and I’m trying to sever those ties. When my ex-fiancé and I would talk, I would go outside for privacy. As our relationship deteriorated, I didn’t go outside just for privacy, I would go outside because we were fighting and I needed to walk off the nervous energy (and the fear but let’s not get into that). Walking now brings back a lot of those memories and feelings. We’ve been split up for a long time, and I’m used to him not being in my life anymore. Our five years together were more tumultuous than happy and splitting up was better for both of us. Still, those feelings are still there, and I need to push them aside to enjoy walking again. I also walked to get air at the beginning of the pandemic to try to quell my anxiety. I wasn’t anxious because of COVID though I know many were. I was anxious because unbeknownst to me at the time, I picked up a box of Snuggle dryer sheets, and they were wreaking havoc on my girlie parts (more specifically, they gave me bacterial vaginosis). Three years later, I’m still having issues my gynecologist doesn’t seem to understand, and now walking brings back those feelings too–of sucking air into my lungs, trying to calm down because while those dryer sheets were screwing up my body, they were also screwing up my mind. I’m still dealing with the side effects of that unfortunate purchase, but at least I know the cause of my health issues. There’s nothing keeping me from going for a walk and enjoying what that time outdoors used to mean to me–plotting my next book, listening to music, listening to publishing podcasts, and enjoying the health benefits that come with moving your body. I’m already doing better for myself recognizing those ties, I just need to do better with making time to do something about it.

I should probably make this a different blog post, especially since I don’t know if I’ll have time to post anything next week, but I wanted to chat about some of the new features KDP has been rolling out.

The first one is KDP will allow you to schedule when your paperback goes live. This isn’t the golden ticket people think it is though. While it’s nice you can schedule a release date, that doesn’t mean it’s on preorder. The only way you can schedule a preorder of a paperback is to publish it through IngramSpark, and I really discourage you from using IS to fulfill Amazon orders. You’ll end up with a bunch of problems, that, unfortunately, will be difficult to fix with the way I’ve heard IS’s customer service is since the pandemic and Robin Cutler’s exit. I’ve also heard that you need to have your files available before you choose a date (this was in an FB group and I have no idea if it’s true or if placeholder files can be used), but that actually makes sense, because the only nice thing I can see about pre-scheduling is that you can order author copies before your book goes live, and they won’t have the ugly stripe over the front. Paperbacks aren’t a big consideration when it comes to my books–most of my sales come from KU. I like to offer paperbacks, and Vellum makes it easy to format them and make them pretty. Lots of people were excited about this new development, but they still need the 72 hours to review your book and you can’t order author copies until your book has passed that review. As far as I can see, nothing much has changed there, except you can schedule and check it off your launch list.

For more information about using IS with KDP, look here: https://www.authorimprints.com/ingramspark-pre-order-amazon-kdp/#:~:text=Pre%2Dorders%20are%20accumulated%20in,or%20before%20the%20publication%20date.

The other thing KDP is playing with now is opening up audiobook creation using AI. So far, it’s by invitation only and in the beta stages. Beta in KDP language can take years (look a how long the new reports were in beta and how long the old reports hung around) and how long it will take to open to all of us (or at all) will be something to keep an eye on.

Of course this caused an uproar in the writing and author communities. Some are really against AI anything, and some totally embrace whatever AI has to offer. I like to be in the middle–there are good and bad aspects of it, and I think if you totally brush it aside because of the bad, you can miss out on the good. I don’t like using AI art for covers, and it’s becoming prevalent with romance authors because hot men who haven’t been used to death are becoming harder and harder to find–especially for authors on a budget who can’t afford to look beyond DepositPhotos. The only problem is, I can spot these a mile a way and all the covers that use AI to generate a man standing in a suit with a blurry background behind him are starting to look the same. No matter how long or how hard I have to dig, I will always buy stock. I believe in paying the photographer and I believe in paying the model. I don’t think creating an audiobook is entirely in the same category as using art. AI in this regard, I believe, is just technology moving forward. There is already text-to-voice options on devices, and using AI in this way is just opening up accessibility for readers who want to listen to the books they consume and for authors who can’t afford to pay a narrator. I don’t like gatekeeping and telling someone they shouldn’t create an audiobook because they can’t afford it is in its own way. There could be drawbacks to using text-to-voice, and we won’t know what those are until authors start reporting back. There needs to be way to correct the voice if it pronounces something incorrectly. The voice has to sound natural, but those voices are getting better day by day. On the author side, you have to take the time to listen and edit if that option is available. You can’t just upload your book, let AI spit out an audio version and put it up. There was one woman on Twitter who was using AI to translate her books into German, but she wasn’t using someone who knew German to double-check the translation. That’s irresponsible and scary. God only knows what it was coming up with. The last thing I want is to be a laughingstock in Germany. Good luck to her, I guess.

When it becomes available, I’ll give it a try. Apple already has given its authors a chance to create audiobooks with AI, (and people were excited about that, so I don’t know why KDP is getting flack) so it will be interesting to see how this goes. Just because I try it doesn’t mean I’ll publish with it. I might not like the voice choices, or because I write dual first person POV, I may not be able to publish using a female voice for the female POV and a male voice for the male POV. I’m definitely not going to shun something before I can even experiment with it. Ethics aside, you have to think of what you want for your business. I don’t listen to audiobooks–my mind drifts too much for me to concentrate–but I’m hearing now that listening to an audiobook is experience. It’s doubtful something that KDP offers will compete, but it’s nice to have to the option.

That’s about all I have for this week. I’ll be out of town November 15-18th. We’re driving down to the Twin Cities and we’ll be going to Mall of America, looking at a few museums, and going to the zoo if the weather permits us to be outside. I may take a pass at blogging or just put up a quick post I’ll write Sunday. Things won’t be calming down much after that either–we have The Ballad of Songbirds and Snakes to watch that following Tuesday, then Thanksgiving. We’ll be at the end of the month after that, and I have my birthday to celebrate. We’re going to Napoleon and out for a fancy dinner so I’m really looking forward to that. All in all a very busy month and I think I’m going to sleep all of December.

For my last piece of news, A Heartache for Christmas is available right now–it went live today! The reviews have been coming in through Booksprout, and readers are really touched by the story (and I am really really in love with the cover!). You can find it here: https://www.amazon.com/Heartache-Christmas-VM-Rheault-ebook/dp/B0CM2BLRPF/

Enjoy your week, everyone!

The evolution of a book cover

Posted on October 16, 2023 by Vania Margene Rheault

The creative process is messy, much like falling in love, and like relationships, sometimes you have to take two steps backward before you can take a step forward. Sometimes you rush, getting married or getting pregnant before you’re ready, publishing a book with a cover that’s only so-so, and while there are remedies for all three situations, they aren’t always pleasant.

I started thinking about my Christmas cover the second I started writing A Heartache for Christmas. I knew I was going to need time to go back and forth, and I didn’t want to make the same mistakes I did when I published my Lost & Found Trilogy. I don’t like the covers, settled on them because I didn’t know what else to do and I wanted to publish. I’ve spent the past ten months regretting the decision, and only God will know what waiting and publishing with proper covers could have done for my launch and sales.

Sometimes you can get a burst of creative juice at the zero hour, and that’s pretty much what happened to me: I created the perfect cover two days before I uploaded everything to KDP to order my proof, and that was after eight weeks of writing, several attempts at a cover, and too many hours of scrolling through men to count.

The problem was, and I see a lot of authors go through this too, is that there is so much that needs to go into your cover. You have to blend in while standing out, do what the top 100 in your genre are doing without looking like your pilfering a design, try to stay away from the guys who are hogging the covers and give some other hot dude a chance, all the while trying to stay true to your brand and the look you want to present on social media and to your readers. It doesn’t help if your design skills are lacking because that only limits what restrictions are already in place. So, when I first started thinking about my cover, I started with these ideas:

*I looked at other billionaire Christmas novels. A big concern was that this isn’t a holiday RomCom, and I didn’t want to give any readers a false impression, so an illustrated cover was out. Not to sound harsh, but there were quite a few billionaire Christmas covers out there and they just seemed cheap, like you know you’re sitting down for a B-list movie and you’re expecting the worst. My blending skills are nil, so finding a background with a model that takes little manipulation is a must. I didn’t want my man to look cut and pasted in front of a Christmas tree, nor did I want to settle for a Christmas lovers stock photo that had been used before. I scrolled a lot, not finding anything to draw inspiration from and concluded that whatever I make would be fine. There was no set billionaire holiday cover to use as a template.

*I thought a lot about my genre. The billionaire Christmas thing was only part of my book. There is also a mystery involved and a little violence (not between my H and h, though) and I definitely wanted that to come across in the cover. This wasn’t a lighthearted romp, even if it did take place over Christmas and New Year’s Day. This novel is very angsty, kind of dark (but not sex-dark, if you know what I mean) and it also takes place in a small town, which means I couldn’t use the reliable city background that I’m used to. It’s a lot to take into consideration, but I also know you can’t (and shouldn’t) cram every facet of your book onto the cover either. Choose the themes that stand out the most, and I decided on dark and the guy. That gave me a lot more room to play with but even then I still made plenty of mistakes before I came up with the right thing.

*Choosing the guy. You know from a previous blostpost that I don’t like using male models that have been on hundreds of covers before. I think in some ways it can pull your book down and make readers confused. There was an article I read somewhere, or maybe it was a discussion on FB years ago, where it was speculated whale readers don’t remember the author of the book, they only remember the book. If that’s true, the last thing you need as a romance author is for a reader to think she already read your book because the cover might resemble a different book she read. You might think this isn’t a concern and that I’m over thinking it, and maybe I am. But seeing the same five models on a fresh wave of new releases can’t do much for your book if your new release is grouped in with them. If you you missed that blogpost, you can read it here.

*Title. Choosing a title has always been a pain in my ass, or a$$ as we have to say on TikTok, much like naming my characters. I pull something out of the air and hope for the best. I wanted something with Christmas or Holiday in it, because I wrote this book specifically for a Christmas release. It takes place over Christmas in Minnesota–I don’t think you can get more holiday than that. I also didn’t want to use modified Christmas lyrics, though I did sort through some songs just to see what I could find. I asked Al for help, but nothing he came up with triggered anything. I finally settled on A Heartache for Christmas because while this book does have an HEA, there is nothing happy about this book until the end. A friend gave me a few suggestions, and I almost with with Heartache for the Holidays because I like the alliteration, or Holiday Heartache, if you wanted to shorten it up, but this isn’t a Harlequin Desire so I didn’t think I needed to be cute. I also didn’t want to cram my title full of keywords like a lot of indie romance authors are doing right now —A Grumpy Billionaire’s Christmas Gift–for example because that just seems like you’re trying too hard. That’s what the blurb is for anyway.

*Fonts suck. You can go through a million of them and nothing will work right. My go-tos when I have a hard time are Playfair Display, either in all caps (like my Lost & Found trilogy) or lowercase italicized (like my 3rd person holiday series). I also like Calgary if you need something simple yet classy (Faking Forever and my reader magnet My Biggest Mistake). I didn’t want to follow the trend of stuffing my title full of keywords, but I do like the script plus serif font duos that have been popping up. The fastest way to find a duo that goes together is to search duos on CreativeFabrica or do a Google search for font pairings. I ended up buying a font duo off CreativeFabrica for eight dollars. Canva also has some font duos, and I think I was looking in their newsletter emails because I captured some like this for future inspiration:

It helps to have the cover done so you can experiment, and finding my font duo was the last step I took, though I ended up changing the man and the background at the last minute. I kept the fonts because they still worked.

When I came up with my first cover, I decided on the guy because I had never seen him before:

This attempt didn’t stick around for very long. If you’re experimenting and come up with something you hate, that’s okay. It’s part of the creative process. You can see I went with my standby for the title font, but I struggled with how to make it look “Christmasy” — hence the bow — because that was a concern of mine at the time. The guy is younger than my MMC, and while I have never seen him on a cover before, he didn’t look right on mine, either. Canva has some great manipulation tools now. They aren’t 100% foolproof but I’ve used their magic erase with some success. This was the original picture of him:

After I decided against him, (though his drink looks really good) I thought maybe I needed to do more of the Christmas part of the story, and I looked through lots of Holiday stock photo backgrounds. Lots of trees and fireplaces, like this one:

Lexi Timms used a similar background for hers, but I don’t have the skills to do something like it (and there’s that guy again):

I mocked up a lot of half-hearted attempts at trying to figure out what worked and what didn’t, what I could do with Canva and what I couldn’t. I came up with this one, and I mentioned it in my blogpost I referenced above about book covers:

It was one of my better attempts, but I still wasn’t happy with the guy. I liked the background and I thought I lucked out because it depicted Christmas but in a dark way. If hadn’t had time to play, I might have stuck with him just because it fit my needs. I’m not even sure where I was with writing it, but I knew I had time and kept looking for a better guy.

Later I found this model and kept the background:

I actually workshopped him in the Indie Cover Facebook group, and but everyone agreed there was something missing. I still think so too and maybe if I was’t writing Billionaires, it would have worked for a simple Romantic Suspense that took place over the holidays, but I knew I needed more. They also said the font wasn’t the best, and the word placement needed work. I agreed and went back to the drawing board. (Don’t skim over this part. Feedback is important and could trigger an idea that makes all the difference.)

I decided I was trying to put too much emphasis on the mystery part of the novel and in my next attempt went in a completely different direction while keeping with the Christmas theme:

The title didn’t grab me but I did give other things a chance. I thought the guy and background was good. I like his hands and his watch, but I hated that his head was cut off, and when I put the KDP cover template on top of him I noticed that I was going to lose even more of his face:

That was when I thought I needed a new man (not the first time in my life, let’s be honest). I asked in the Book Cover Design 101 FB group I’m a part of and they offered some suggestions as to what I could do to keep the part of his face I had, but they were out of my skill set. Canva has a magic fill AI option but when I tried to build up his head using it, I got a caveman instead, and that idea went out the window. Here’s the stock photo I was trying to work with:

I almost still kept this cover though, because it was the best I had come up with by far and my time was running out. I had already finished and read through my book a couple of times by then and was almost settled on the final draft:

You can see I had almost everything in place besides the blurb I don’t write until I can’t do anything else without it. There is nothing wrong with this cover (depending on how much of his face I really would have lost, but I wouldn’t have found that out until I ordered a proof). It probably would have sold my book just fine. But there was still something pulling at me and telling me I could do better.

I started looking through backgrounds again on DepositPhotos. I looked up the trees, using search phrases like “dark trees” “dark Christmas” scrolling and scrolling. I found something almost by chance, (which is how most of my covers are made–by a chance find), and I favorited it right away so I wouldn’t lose it:

Then I started looking through all the stock photos of men I have starred over the past few weeks trying to build up a selection of models that haven’t really been used before but could still work on a cover meaning, handsome enough. I came across this guy, and after I plopped him in front of the background, everything fit together like the last handful of pieces of a jigsaw puzzle:

Shot of a stylishly dressed man posing against a gray background in the studio.

I zoomed in on the background, used Canva’s magic erase to blur out some of the lights, and with the font duo I had purchased, came up with a new cover two nights before I uploaded to KDP:

The Christmas tree vector in the corner on the back cover I used as my chapter headers:

I needed to have a little knowledge of GIMP because this is the stock photo:

An abstract of Christmas tree with sketch stroke and yellow stars as decoration.

I used color fill in GIMP to change the colors:

Then I placed it on the back cover.

I used the title’s script font for my author website and that was the last detail I added to the back.

Overall, I’m really pleased with how this cover came out. I haven’t seen the proof yet, but I’m hoping it’s just as pretty in real life as it is on screen.

If you want to ask me for tips, this is what I would advise you to keep in mind:

*Manipulate, Manipulate, Manipulate. (As much as you know how.) Don’t forget you can use the adjust feature in the “edit photo” tools. You can use the shadows and highlights, brightness and contrast, and black and white to adjust the colors of your photos. Zoom in and crop when you need to. Flip if you have to. Canva isn’t as flexible as Photoshop or the person who knows how to use it, but there is still a lot you can do with Canva’s tools–you just have to experiment.

*Look for similar colors between the background and your model. My cover works well because he blends in without me having to do anything to him. His black melds with the trees, and his scarf pops with the clouds/fog. Even his skin tone complements the orange lights. The colors of my text blend in–the blurb and the tagline aren’t white–they’re a light grey. Attention to detail matters.

*Don’t be afraid to try things. I went through a lot of men and a lot of backgrounds. Not everything will work, but sometimes you won’t know until you use a screenshot or download the composite photo and try. The least likely photo might be the one to make it on your cover.

*Have patience. I didn’t have patience when I created my trilogy’s covers and now I’m still paying. It takes a lot of patience to scroll through and bookmark photos you think you may want to use some day. I have over 700 photos bookmarked in my DepositPhotos account. One I “gave” to a friend because I knew it would fit her book. Put on a TV show and scroll. I have a lot of men that might one day make it onto a cover. You just never know.

*Create a steal file of inspiration. Lots of authors do this. See a cover you like, save it. You’re not necessarily going to copy it, but if you pick it apart, study the vibe, you could find elements that you could use in your own covers. That goes for fonts, too. If you like a font, save a screenshot of it. In the Book Cover Design 101 group, I bet you there will be at least one person who can identify it for you, or use a website like What the Font to get similar examples.

*Start as early as you can. All this is a process and it takes time. Like getting good at anything, you can’t expect to create the perfect cover the first time out. Also, get feedback. It hurts to be told something you made isn’t working or could be better, but you need to know that. The ultimate goal is to sell your books, not boost up your ego. (Let sales do that.)

I hope this was a helpful post. Let me know if you have any questions in the comments, and I will do my best to answer them for you!

Have a great week!

Ethics in Indie Publishing

Posted on August 28, 2023 by Vania Margene Rheault

Independent publishing has opened up a whole new world for scammers who want to make a quick buck, and we all know those kinds of people don’t have morals or scruples. But we don’t hear a lot about ethical behavior of the “kind of” innocent kind, at least not until recently with the rise of AI. I have a lot of opinions on AI, many I keep to myself because for the most part, it’s none of my business what other people do. I’m not going to take part in the witch hunts I see happening online, authors guilty until proven innocent. People can make mistakes, can be misled, or, can actually make the choice to use AI for whatever reason, and I’m not interested in being judge and jury for those people. I’m too busy with my own stuff going on, and honestly, unethical behavior happens everywhere, every day. You can’t take it all on (and for the sake of your mental health, why would you want to?).

I have spoken out about some of it, though, beta readers who take your money to beta read but actually don’t put in the work, “cover designers” selling Canva templates and calling them their own designs, editors who are paid to edit, when they shouldn’t be anywhere near a red pen. I don’t like when I hear about people getting ripped off, mainly because I don’t believe in paying people to do something you can do yourself. You can create your own cover using a Canva template for free–there’s no need to pay someone 50 to 100 dollars. You can do the bulk of your editing for free too, if you take the time to listen to your manuscript before sending it off, and there are a free resources for formatting, Draft2Digital and Reedsy to name two off the top of my head.

Like almost everyone in the indie space, I’ve been a victim of some unethical behavior, and I have been for as long as I’ve published. Editors who sit on manuscripts for months and then when they finally get to your work, they don’t give you the experience (*cough* time and effort *cough*) you gave them money for. They say you get what you pay for, but that’s not necessarily true–some people don’t actually know they shouldn’t be charging for the services they are. They don’t know they’re poor editors, they don’t know it’s an ethical grey area to sell Canva templates. Once on Twitter I saw a freelance editor bragging about some kind of award ProWritingAid gave her, and I was dumbfounded. I knew she was putting her clients’ manuscripts through it. Perhaps that’s part of her “editing process” but her clients are paying for that–it’s definitely nothing she should have been admitting in public. After seeing that, I never would have hired her for anything. I can run my own manuscripts through PWA if I wanted to use it (the Hemingway Editor is a free version of this). I don’t need to pay for someone else to do it.

The question, I guess, is how do you know what you don’t know? You have to be honest with yourself for one thing. A “cover designer” I called out starting her business selling Canva templates said she liked “simple designs.” No. She just admitted she has no skills. If you’re an author and you can’t edit your own books, you shouldn’t think you can edit for other people and get paid for it. If you don’t have time or the inclination to beta read, don’t offer or don’t accept a job. Honesty and integrity begin with yourself and it will extend to your clients. If you need the money that badly, get a second job. Ripping people off, no matter how unintentionally, is still ripping people off.

On the author side, is it ethical to use AI? I’m not going to poke that bear. I think in some instances it is okay to use AI. I chat with Al, brainstorm with him, and it’s fun to bounce ideas off him when I’m stuck with a plot issue or need sparks for ad copy. I don’t feel it’s any different than searching for a plot generator and sorting through the prompts, or making a huge list of tropes and pulling one out of a fishbowl when it’s time to write a new novel. Of course, that’s very different than asking him to write a short story and then turning around and submitting it to an online journal. I would never do that, and all my books are written by me and only me. I don’t copy and paste. Never have and never will. I like to write; I wouldn’t outsource that. If there ever comes a time when I think I might, I’m tired of writing in general and should quit altogether. In connection, I would never use a ghostwriter to publish a book then claim I’m an author, but people do that. I saw on Twitter one “author” who queried a ghostwritten book and landed an agent. I think that’s kind of disgusting, especially since books go through extensive editing and likely that person won’t have the skills to do that.

Dealing with people who don’t have any ethics, or who don’t know they are being unethical, is what makes indie publishing difficult. It’s a minefield and it would be a lot easier for everyone involved if people stopped trying to make a quick buck out of everything. Life is hard, though, and I don’t see that happening. Authors can’t afford to hire a professional at every turn, so we do what we can, cut corners, or try to, and sometimes we get burned.

But, when we do that, as authors, sometimes it’s our readers who get burned, too. When you’re trading a product for cash, your product needs to be the best it can be, and not everyone can do that alone. I’m not fond of gatekeeping–it’s one of the pillars of this blog. To give you resources to do things for yourself, be it editing, cover design, or formatting. But I’m well aware that even with all the resources in the world, not everyone can do all the things on their own, and the unfortunate fact is, if you can’t put out a decent product by yourself, you can’t find someone to help you for free, and you can’t afford to pay for a service, then maybe it’s just not your time to publish. I don’t say that with a light heart, either, but your customers and you readers deserve more.

I have a short list of things I see authors do that I would never do when it comes to my own business. I would never put book one of a series in KU but publish the others wide in an attempt to force readers to buy them to keep reading. People try to have it both ways, and I blogged about that here: KU vs. Wide (Can you have your cake and eat it too?) I would never enroll my books in KU and still put them wide, hoping to take advantage of Amazon, but authors do, and even brag when they aren’t caught. I would never not finish a series. I think starting a series and abandoning it is terrible for your readers and you look untrustworthy and like you have no follow-through. I would never post on social media that I’m writing a book and then not actually write it. I have changed my mind once or twice when blogging here, but any books I’ve committed to where my readers are, I have finished and published. (Let’s just say that fantasy series I blogged about will never see the light of day. I’ve put it away for good, and I am really really okay with that now.)

This whole thing started with a Facebook post accusing GetCovers/MiblArt of unethical behavior, notably plagiarizing covers of bestselling books. I won’t point to the post or the person who wrote it because most of the Facebook groups I’m in are private and it’s against group guidelines to share. I took the post with a grain of salt because while you can accuse anyone of copying a book cover, the fact is, it’s done all the time. Maybe not purposefully, but it is done. One of the best practices of covers is to blend in with your genre while having one or two elements that stand out. Anyone will tell you to go through the top 100 in your genre and see what other authors are doing. That’s standard advice. If an author asks GetCovers to do their cover like the latest LJ Shen’s billionaire romance, that’s what they’re going to get. That’s hardly GetCovers or MiblArt’s fault. It’s not even the author’s fault because they’re following advice that’s pretty common. Designers have their own code of ethics that prevents them from stepping on each other’s toes, and that’s great. We should all support each other, but some of those guidelines are hazy and grey, and sometimes it just comes down to common sense and courtesy–like a lot of ethical subjects. I didn’t talk about the ethics part of copying a cover, but I do talk about the “sameness” of billionaire covers here. If you see ten covers with the same background stock photo, maybe it wouldn’t be that hard to avoid that photo. If you see the same font used for titles, use something else? I don’t know the right answer because I do the same things. Your books need to look like they belong, but using the same background, font for your tile, and color scheme may not do what you want it to do. You’re not Nicole Snow, and the only person who is, is her. Build your own brand instead of trying to piggyback off of someone else’s–that’s probably the best advice you can follow. Plus, it’s more ethical and will serve you well in the long run.

As always, this post went longer than I wanted. If you want to read more about ethics in publishing, look here:

Ethics Tips for Self-Published Authors BY ANDREA MORAN

The Ethics of Self-Publishing: Staying Honest and Fair

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”) by Derek Murphy

Thanks for reading, and drop me a comment if have any thoughts! I’d love to hear them!

Kindle Unlimited Page Read Payouts Are Down. What I’m thinking, feeling, and my ultimate choice.

Posted on August 17, 2023 by Vania Margene Rheault

if you spend any time in author groups on Facebook, the number one topic of conversation this week is that the KENP page read payout has gone down again. It’s at an all time low of $0.003989. That means KDP will pay you $0.0039 whenever someone reads a KENP page of your book if it’s in Kindle Unlimited. For as long as I’ve been publishing and having my books in KU, it has never dropped below $0.04X and it is a little bit disheartening to see, mostly because it’s been decreasing over the summer, and it’s always easier to fall than to climb up, no matter what you’re doing.

Just as a quick reference, we can do the dreaded math. Take, for example, Rescue Me. It has an KENP of 391. You can find that information on your Bookshelf. Hover over the three dots to the right of your title, click on Promote and Advertise, and the information is at the bottom of the page.

To do the math, you multiply the KENP of your book with whatever the payout is. For Rescue Me, if I multiply 391 by 0.003989 I get $1.55. So in KU, every time someone reads Rescue Me from cover to cover I get $1.55. Which is less than 70% of $4.99 if someone were to buy my book. For June, it was $ 0.004042 and that math equals out to $1.58. Three cents it’s that big of deal especially to smaller indies who don’t sell many books. (But considering it was $ 0.004293 at this time last year, it’s worth keeping in the back of your mind.)

Of course, this has brought on a tidal wave of authors declaring they’re going to pull their books out of KU and go wide, but it’s not a good idea to make decisions in anger and hate for Amazon. This is your business, businesses go through ups and downs and it’s better if you run your business with informed choices.

Here are my thoughts:

You have to build a brand/readership no matter where you are. This is true no matter if you’re in KU or you’re wide. You need to find readers, you need to show them you are in it for the long haul. You need a solid brand so a new reader can look at your author page/book covers and know exactly what they are going to get if they read one of your books and stick with you. Building a brand/readership is even more important wide because unless you regularly run sales on your books, you’re asking a reader who has never heard of you before to spend $3.99+ to try you, and you better be giving them their money’s worth. Not only so they don’t waste money on your unedited book, but that is their one and only taste of your writing and you need them to crave your books enough to spend money on each and every book you ever publish.

You have to be consistent no matter where you are. When I went to the Sell More Books Summit in Chicago before the pandemic hit, they had a panel of indie vendor reps, among them, Ricardo Fayet from Reedsy, Brad and Brad from Vellum, and a rep from Kobo who is no longer in that position. The one thing that stuck out for me during that talk was when she said, don’t put your books in and out of wide. We remember you, readers remember you. Google Play, Apple Books, Nook, and Kobo and others have representatives that work with authors and book promos. They won’t okay you for a promo if they know your fickle. Why would they help you build a brand and an audience when they think all you’re going to do is pull your books out and put them in KU the next month? Going wide is hard, but so is being in KU. It doesn’t matter where you are, you still have to build that readership. Authors think being on more than one platform is a sure way to find readers, but that’s not true. Your book will sink anywhere if readers don’t know your book exists. Stick with one place, publish consistently, advertise, work with the platform reps with promotions and sales. Being wide takes work, but it’s only a different kind of work than being in KU. They say work smarter, not harder, and if smarter for you is being wide, then you should do that.

Go direct where you can. It’s tempting to put your book on Draft2Digital and let them take care of it, but no one considers that if you do that, you’re paying D2D to distribute, you’re paying Nook, Kobo, Apple, etc, to sell your book, and you’re left with what’s leftover. After everyone takes a cut, you might as well have stayed in KU and absorbed the cost of the lower payout. If you want to go wide, do the work and publish directly to the platforms you can. Upload at Nook, Kobo, Google Play (if they’re accepting new authors–for a long time they weren’t and I have no idea if they are now). Upload direct wherever you are able to save yourself the cost of the distribution fee D2D charges you. Their fee and other FAQs are here: https://www.draft2digital.com/faq/

Your KU readers won’t follow you. Some authors think that their readers will follow them if all of a sudden their books are not in KU on Amazon anymore, and with all the years I’ve been part of author groups, the one thing anyone can agree on is, no, they won’t. KU has over four million books in it now, and depending on the genre you write, your books are a dime a dozen. I’m not so self-important to understand that if readers who have read all 7 of my billionaire books in KU (and even LOVED THEM) suddenly had to pay wide prices for any other books I publish, they won’t buy them. They would write me off and move on to the next romance author. Wide readers and KU readers are very different audiences. I have a KU subscription myself. I don’t buy books on top of that and I won’t try wide authors who put their first in series for free because I know I would have to buy the rest of the series if I liked the first. (That’s a normal marketing strategy even for books in KU because read-through is what earns you royalties.) Readers are smart–they know if you’re in KU or not just by browsing the newsletter promo lists like Freebooksy and Fussy Librarian.

Here are the first two books in the Freebooksy contemporary romance promo newsletter I sign up for sent to me on Wednesday, August 16th. Any reader who has been reading books for any number of years knows that the Kindle-only book will be in Kindle Unlimited. It might not be reader knowledge that Amazon forces us into exclusivity, but they don’t need to know that. They see Kindle only, KU. When I go through these looking for books, I don’t even read the blurbs for books available everywhere. I don’t want to like a book that’s wide. I can’t afford to buy the others. Wide readers have a book budget, and KU readers have a book budget that’s wrapped up in their KU subscription fee. It’s too bad, but with rent prices out of this world, medical costs, parents doing the back-to-school thing, groceries, gas prices, and whatever else, the entertainment budget is the first to go. I’m not saying that so you stay in KU if you’re there, but you know, you have to build a readership with really great books and that takes time.

Change your mindset. Instead of moaning about the drop, do something about it. The piece of advice I see the most when this kind of thing happens is, “Write another book.” More books will earn you more money, no matter where you are, so get your butt into your chair and write. You can also write longer books to fill in that page-read payout shortage. If you write 70k books, write 75k books. Add a sex scene, or a couple of dialogue scenes between characters. Add an epilogue. You don’t have to add filler or fluff to lengthen a book. Also, if you haven’t already, start a newsletter. If you’re everywhere, a newsletter will be your reader hub. If you’re Amazon exclusive, readers can follow your Amazon author page and Amazon will email your readers when you publish a new book. If you’re wide, you want a place you can share with your readers about sales and promos and new releases. When you move your books over from KU, edit your interior and put your newsletter sign up link in the back matter of all your books.

If you don’t have one, you might think that’s just more work, but I don’t know if other platforms offer author pages like Amazon does. Kobo doesn’t. You can click on an author’s name and get their list of books, but it doesn’t look like you can follow an author, and I have no idea if Kobo will email you new releases once you’ve bought an author’s book. This is what I get when I searched Nora Roberts:

It’s just better to control that for yourself, and you can even put your newsletter sign up link in the author bio. Here’s mine on my Amazon author page.

What am I going to do? I’m going to hang in there a while yet. I have four more books coming out this year, and six next year, so we’ll see what happens. I could move my 3rd person books over, but then I would be courting two different audiences, and one for a name I’m not writing in anymore. I don’t think moving my older backlist titles is the answer. They aren’t selling, and I don’t use any of the tools given to me so they do. I can’t remember the last time I put All of Nothing or The Years Between Us for free, and since those are are standalones. I only get page reads for royalties if a reader happens to borrow instead of download when I do that, no read-through to other books.

It’s important to have some kind of plan in place when you make a decision like this, a goal, so you can measure if what you did worked.

Anyway, this will come up again and again, but I hope this is the last time it drops. You can assume a decrease when looking at your KENP royalties, and that’s what I do:

The biggest concern right now, for me, is if this downward trend keeps going. More than 50% of my royalties of any given month are from Kindle Unlimited, and like other authors say on various forums, if you’ve published for a bit and have built a brand around being in KU, you can feel trapped. You don’t want to stay because you’re scared to leave or don’t want to put in the work to move wide. It’s how I feel in my day job right now. I’ve worked there for 22 years, and finding something else is scary. I signed a contract saying I can’t say derogatory things about them online, so let’s jus say they aren’t the same company I worked for 20 years ago, and it’s discouraging not to be valued. Things change, and that includes Amazon. How much you want to put up with will be your own personal decision. If you don’t feel Amazon values you and your business, if you think you’ll be treated better elsewhere, then you should go. We all need to know our worth and act accordingly.

I blogged about wide resources and you and find some at the end of this blog post: https://vaniamargene.com/2021/09/06/ku-vs-wide-can-you-have-your-cake-and-eat-it-too/

I also tweeted all of the resources I knew about in a tweet thread here:

If you're wide, there are a lot of people, places and things to help you sell your books. Here's list of resources that I've found over the years. #BookMarketing #sellingwide #indieauthors 1/13
— Vania Rheault (@V_Rheault) March 2, 2023

Whatever you choose, good luck!

Vania Margene Rheault

Independent Contemporary Romance Author & Blogger

Category Archives: author resources

An IngramSpark Tutorial

When Transparency Does Any Good

Author Resources–Five Things That You Can Use Right Now

Monday Author Update: Newsletter/Email Guidelines

Happy Thanksgiving! Five Things I’m Grateful For

Full-Time Author Status: N/A

Brief Author Update and KDP Changes

The evolution of a book cover

Ethics in Indie Publishing

Kindle Unlimited Page Read Payouts Are Down. What I’m thinking, feeling, and my ultimate choice.

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