Everyone in this business has a business–Be careful what you pay for!

When I was looking to hire out for my trilogy covers, I became overwhelmed. Very quickly. We all look for products and services that won’t break the bank, but will maintain some level of quality.

Finding that balance is harder than keeping a kid from screaming in a candy store after you tell him no.

Quality that won’t break the bank that is delivered in a reasonable amount of time. Ugh.

quality cost and time I’m a part of various groups on Facebook, and I’m not going to divulge any groups here. (I don’t want to embarrass anyone, nor do I want to get banned.) Not necessarily to look for products and services, but to keep my ear to the ground and learn tips, tricks, and obscure rules that may never occur to me know in the first place. Like, apparently it’s against Adobe Stock’s terms of service to use their stock photos on romance/erotica book covers. Who would ever think of that? (And who determines if it’s romance vs. women’s fiction?) When I went onto the Adobe Stock site, there was nothing that mentioned photos could not be used in this manner, but it seems to be common knowledge among the Facebook group I’m involved in. After a quick Google search, I did come across this discussion thread, and it appears the questions were answered by an Adobe Stock employee. Luckily, a lot of their pictures of kissing couples, after a quick perusal, seem to be available on other sites.

And that’s the point.

When you hire someone, you are hiring not only their skill, but their knowledge. It’s their job to know the rules, the guidelines, the terms of service.

skills-3371153_1920

Not long ago I was scrolling through my feed, and a post caught my eye. A woman was explaining that she and her husband were starting a premade book cover business. It turns out that they had used free photos from stock sites like Pixabay. I’ve only learned this recently myself that you shouldn’t use free photos on a book cover because the people in the photo may not have signed model release forms. Also, a lot of these photos have name brand items in the photo that cannot be used on a for-commercial-use item, like a book cover. So if you purchased a premade from someone who used a photo that shouldn’t be used–you’ll be the one to get into trouble, not the person who made the cover. I’ve heard other stories like designers on Fiverr who steal images to incorporate them into “original” covers.

Looking for someone I could trust made my head spin and my checkbook cry . . . and I gave up.

The indie publishing rush has opened up the arena for cheats and thieves, scam artists and simply people who think they can do something and charge you for it when their skills are less than adequate to get the job done.

In the case of the woman using free photos for her premades, that’s insulting anyway. Anyone can get their hands on a free photo and shove some text on it using Canva. Part of a designer’s fee should pay for a stock photo that hasn’t been around the world wide web a few thousand times. {Insert crass whore joke here.}

girl reading

We’ve all seen her before. Would you want her on your book’s cover? No matter how pretty her hair is.

But how do you know what you don’t know? Maybe I can help.

There are three major things an indie pays for:

  1. Covers for their books.
    Don’t simply pay and walk away; even if you’re extremely happy with what you’ve been given. Especially if you’re extremely happy and maybe want to make this person part of your publishing team.
    Ask where they purchased the photos. A cover could have quite a few elements that make up the whole. If you are in doubt if any image is okay to use, look at the terms of service and make sure the photos were used in a legitimate manner. It could take some digging but better to know now, than after your book is published. Copies of your paperback may never be recovered.
    Ask where they found the font. There’re plenty of places that offer free-for commercial-use fonts. Your designer could have purchased a font suite, or picked them up singly as the need for them arose. If you’ve hired someone to do your cover, it never hurts to be sure the font is okay to use.
  2. Editing.
    Someone really can’t, well I was going to say someone really can’t cheat you with editing, but of course they can. They can charge you for a shitty job. I’ve been a victim of that. Note to self: a writer does not an editor make.
    Editors are human–even traditionally published books are published with typos. But not all editors are created equal and some will be better than others. Always ask for a sample. Some will do it for free, some will charge you a small fee and then put that sum toward the total if you hire them.
    If they won’t give you a sample, steer clear. After the sample, take a look at it. Does it look like they ran it through Grammarly? Used the Hemingway App, or ProWritingAid? Does it look like an actual human read it and made real-life comments? And do those comments make sense? Did they maybe give you a link of proof to back up their edits? (I do this with my friends, especially if I had to look it up myself to make sure.)
    If this person’s rates are reasonable and you don’t have to wait five years to have your manuscript back, maybe it’s a good idea to get a second opinion on his or her work. Because you’re ultimately building a team to help you publish your future books. And someone who can do the work and charge a fair price is worth their weight in gold.
    You want people around you that you can trust to do a good job. If she gives off a good vibe, and the second opinion of her work pans out, you may have an editor you can trust for many years to come.
  3. Formatting.
    This one makes me mad. You know why? Because Vellum has made it super easy to format books–both ebook and paperback (they offer large print, too!). It will generate files for Kobo, Nook, iBooks, and a generic epub for places like Draft2Digital and Smashwords. They will also give you a fabulous interior for paperbacks with dropped caps for chapter starts, and options to have the name of the chapter in the headers, which will change with each new chapter title! Trying to do that in Word would make me an alcoholic! There is a small learning curve, and I had to Google a couple of questions that popped up when I did a friend’s book, but after a couple of books, you can get the hang of it pretty quickly and format a book in less than an hour. Especially if you have all of your front and back matter written, and your links are already gathered together into one place.
vellum formatting ad

A picture of what using Vellum looks like. Taken from their site.

And this what drives me INSANE! People are charging for this. I realize that everyone deserves compensation for their time. And if you purchase a Mac so you can use Vellum, you’re investing 1500 dollars right off the top for your business. But holy cow, if you hire someone to format your book and you know they are going to use Vellum, maybe you can network a little bit and find someone else who will do it for trade. Or if you already have a Mac and you know you’ll be producing a lot of books in the future, buy it yourself. You can take a look at it here.
Another way you can format your book is to use Draft2Digital’s formatting tool. You don’t have to publish with them to use the tool, but you do have to create an account, which feels like they are locking you in to use them to publish, but they aren’t. They format both paperback and ebook and there is no charge to use their service.
If you like Word and have a little knowledge about how to make the page numbers and End Section features work for you (the template adds them, but inevitably you’ll have to add chapters), you can try the template KDP Print offers you. This used to be the way to do it when you didn’t want to pay for a formatter, but it’s no longer the best way. Still, if you’re stuck using this, it’s better than not having a paperback option at all. There are scammers I’ve run into on Twitter who charge to do for this for you. I don’t know if they still do being that Draft2Digital offers you a free way, and almost anyone can find someone who uses Vellum because it’s that good. Once I pinned a tweet cautioning against paying someone to copy and paste, and a woman who did indeed charge for this simple formatting thought I was singling her out. I wasn’t, but she retaliated by giving me a poor review on a book of mine on Goodreads. She also charges for website building through Wix, and Wix, I’ve heard, is one of the easiest websites for a beginner to use. My friend Aila has a blog post about it, and she made Wix sound so good, I was tempted to change!

So, just be careful who you pay and for what. If you’re paying someone simply so you don’t have to do the work, that’s one thing, because we’re all willing to pay for convenience in one way or another. But sometimes it’s just easier to learn how to do things on your own.


Everyone from huge vanity presses asking you  to “invest in your book” to the person charging to copy and paste your book into a template provided by KDP Print for free are happy to take your money.

Trust doesn’t come easily to me, and I’d rather learn what I don’t know to stay in control.

There’s nothing wrong with charging for a service, just as there is nothing wrong with paying a fair price for that service.

Just be sure that the price balances the skill and you both walk away happy. Maybe a lovely business relationship will develop.


As a silly side note, I used a photo from Pixabay in a blog post last year. I said in the post I found the photo there, and since Pixabay offers photos free for commercial use, I was safe in using it for my blog. But I found an email in my author email (I rarely check that account) and this gentleman had emailed me about a photo I had used.

Hi there, 

Thanks so much for including one of my pictures on your page. I love seeing my work featured around the web.

This is the image the page is on: https://vaniamargene.com/tag/fear/

And this my image: https://www.flickr.com/photos/158456412@N05/40174218953/
Could you please link to https://www.mytradingskills.com as per my attribution credit request on the image?
Thanks very much and have a great day!
XXXX

Name: XXX
Title: Creative Director
Website: www.XXX.com

Imagine my surprise when I found that in my box. Of course, I changed the attribution in my blog post, just to keep feathers from being ruffled (who knows if he’ll even check), but could you imagine if his email had held any weight? I was scared for a second. So always make sure that the photo is safe to use. And that is your job, whether you hire someone or not.

I always give attribution to the photographer and print the photo ID in my front matter of my books. That causes some extra work for me because I had to swap out my files when I redid the covers for my trilogy. But I feel it’s best. I also credit using Canva.com to make those covers.

Cover all your basis, guys and gals, because we are in BUSINESS, and other people are in business too. Never think for one moment that someone will give you a pass if you make a mistake.

Happy and SAFE publishing!

Publish Safely!

photos taken from Pixabay and/or taken from and made in Canva.

 

The Sell More Books Show Summit 2019

sell more books show 2019

Two weekends ago I attended the Sell More Books Summit in Chicago. I’m still trying to catch up from being gone, writing-wise, but it was a wonderful experience.

It was hosted by Bryan Cohen and Jim Kukral, hosts of the Sell More Books Show Podcast. I recommend listening to this as they go through the top indie publishing news of the week. While I was too shy to introduce myself, it was fun to see them in person.

There were a lot of speakers, and even though I stay in tune with the self-publishing industry, I picked up a few things I’ll pass on to you!

  1. Amazon Ads are only good if you’re in Kindle Unlimited.
    This actually might be a no-brainer to some of you, but I just pulled my books out of Select and all my thoughts had been focused on Amazon.
    When you  run ads on Amazon, you are going for the double-whammy: sales and page reads. If you are wide, you’re leaving out a big chunk of potential readers if your marketing strategy is centered on Amazon Advertising.
    It’s a mind shift, for sure, but something I didn’t realize until the summit. Now that I’m wide, I’ll forget Amazon Advertising ads and focus on other methods with a wider reach.

  2. You need to write a series.
    I always knew that, but it’s different when people who are actually making money off their books tell you that.
    A series is good for marketing (pricing a first in series permafree for instance) and a rapid release can keep your momentum going. I don’t like writing a series, but being I’m about 1/2 done with a four book series, I’m taking my own advice when I preach writing to market. I prefer writing standalones, but I understand where a series is beneficial, and after a couple standalones to cleanse my palate I’ll get back on the series horse.
  3. You  can make it wide, it will just take a mindset shift and a lot of patience.
    There was a wide panel that consisted of representatives from Draft2Digital, PublishDrive, and Kobo. During this panel, they did say you could make it wide, and that’s what I needed to hear at this point in my writing journey. I’m not making sales on the other platforms yet, and my KU pages reads have dried up, what few of them there were. It’s a scary place to be. So it was nice to hear that with patience, going wide won’t screw me over. Just the opposite in fact–going wide can double your income.
    (For a good read on being exclusive and going wide, read this article by PublishDrive. :))
  4. But you won’t make it with one book if you’re wide.
    If you’re all in with Amazon and you have one book, you may be able to make some money. Jami Albright spoke about her publishing journey. She writes romantic comedy, and she’s published a series. She didn’t do a rapid release though, and she bought ads for a single book and did very well. When asked what she would do differently, she said she would have had book two done and ready to go. She might have made more with momentum, but she was still able to sell book one when it was her only one. If you want to check out her books, click here for her Amazon page. She’s in KU and said she has made 65%+ of her income with KU page reads. (And yes, she is one of those 6-figure authors we all hear about but never meet!)
    Wide is a different story. You need to think of your book as a storefront. If you went into a store and saw only one item on a shelf, you’d think that store was going out of business and you would high-tail it out of there. It would be even worse if that item is old and covered in dust. Which is what your book looks like if it’s the only one you  have and it was published some time ago. You need to keep filling your store with stock or you won’t lure customers to shop there.
    This is also difficult if your book isn’t up to standards. Then not only are you trying to sell a single time, that item is broken. Thinking like a customer, do you want the choice of only one damaged item? No. You’ll go to another store–and to a reader, that other store is a different author.
  5. Readers are different.
    Readers in KU plow through books. These readers aren’t developing a relationship with you. They gobble up content and move on to the next book, and you don’t care because you were paid for the page reads and nothing else matters.
    The team on the wide panel said you are more apt to develop relationships with your readers because they shop for books and read in a different way than readers who borrow books in KU.
    I don’t know if that is true or not. Perhaps that is why the newsletter concept is so heavily pushed. I know plenty of KU authors with huge mailing lists, and maybe that is their way of connecting with readers when they are all in with KU.
    I know when they say readers are “voracious” they mean they are plowing through books, maybe even one a day. I used to read like that when I had the time. I used to read Harlequin Temptations and Desires by the armful when I could get my hands on them at the second-hand shop for twenty-five cents a piece. It didn’t matter who wrote it, I just consumed the story and went on to the next. I can tell you what I did do, though. I eventually learned who I didn’t like.
    Anyway, whether you believe this idea or not, you need more than one book if you’re wide. Giving readers more to gobble up will always be a smart idea, whether they remember your name or not.
  6. You need to offer more than a book. Coincidentally, I wrote just wrote a blog post about this very thing, and you can read it here. Chris Fox, during his talk, took it one step further. You need MORE. When you write in a series, you can offer a map and pinpoint where things take place in the story. You can offer pictures of what you envision their houses to look like, or the city they live in. Already authors add extra content to their back matter. Chris had special coins made in the currency of the world he writes in, and he is going to hide them around the city where he lives. Then he is going to create a geo-caching game that will allow readers to find them and keep them as a keepsake for his series. Not everyone has the funds or knowledge to do something like that, but his point was, going forward into 2020, you’re going to need more.

Those were the main takeaways for me from the summit. Admittedly, I knew a lot of what they were talking about since I listen to their podcast, and if anyone follows self-publishing news, then you know releasing quality content on a regular basis is a must for any author, in wide or KU, and that is going to be the backbone of your author business. kindle unlimted1

There was an interesting juxtaposition that occurred to me while I attended the summit.  The summit was sponsored by Vellum, Draft2Digital, PublishDrive, BookFunnel, and Kobo. It’s interesting to me that some of the bigger names of the summit who have made it with their books are in Kindle Unlimited.  Chris Fox, Jami Albright, Bryan Cohen. The writing duo J. Thorn and Zach Bohannon. Cecilia Mecca. Elise Kova. I wonder if anyone thought about the fact that the summit was sponsored by companies that help indies go wide, while the big-named authors who spoke at the summit are in KU.
I’m not suggesting anything, of course. There’s nothing to suggest. I find it unlikely that Amazon would sponsor a writing summit, and there were a few writers there who are wide. It just makes me think a little, that’s all. Like, if there is such good money to be had going wide, why aren’t they doing it? Sure, there are authors making lots of money being wide like Joanna Penn, Mark Dawson, Adam Croft–who is a big advocate of going wide. There are some that do a mix–have some books in KU and some wide. I would just keep my eye out and see if the top authors in your genre are wide or if they are in KU. If they are, and you want to try to copy their success, are you comfortable with allowing Amazon full control over your royalties? It’s food for thought. It makes me think about going wide, and if that was a good move. It’s tempting to want to exploit KU since it seems like good fast money if you have a decent backlist and a little money to play with for Amazon Advertising. We’ll see.


If you are interested in going to the summit next year, Bryan announced he would not be part of it (though he is speaking) and the summit is now going to be part of the Career Author with J. Thorn and Zach Bohannon.  It will be taking place in Nashville in 2020, and it looks like tickets are already on sale. You can click here to find out more information about the summit of 2020. I heard that Joanna Penn will be there, so if wanting to meet her is any incentive, sign up now!

Would I go to another summit? Maybe. I feel like it was more of a networking opportunity than anything else, and since I’m shy and very much an introvert, I didn’t meet as many people as I wanted to. That’s my own fault of course, but paying $399-499 to sit in a corner isn’t the best idea. I’d like to try to go to the 20booksto50k convention that’s held in Las Vegas hosted by Craig Martelle and Michael Anderle. (But again, they are big supporters of KU.) But because of personal issues, a summit next year may be out of my reach anyway. It takes money and time to attend, and I’m still kicking myself for not making the most of my time at this event. Especially with the open bar.

You never know. But if YOU have an opportunity to attend, you should go! And say hi to Joanna for me!

Until next time!

 

Writing is a Bitter Business

I was talking to a friend the other day about blogging. I enjoy her blog posts and I asked her why she doesn’t blog more. She said, “I think I sound bitter.” I thought about that, and while I didn’t think that was true, I realized she had a point.

Writing is a bitter business.

When I say writing, I mean all aspects of it. Finding the time to write, the building of your writer’s platform, publishing, and finding readers.

Why is writing a bitter business?

Let’s explore:

  1. Writing is hard.
    No one appreciates what you go through on a daily basis. Writing words is hard, and lonely. And no one can make you do the work. It’s not like going to a real job where you get paid every two weeks, and you can get fired for not showing up. Sometimes it takes months to earn royalties; sometimes it takes years. Sometimes the only payment you receive for your writing is your own sense of of accomplishment. If that isn’t enough for you, how do you keep going? What makes you turn on your laptop or open that notebook or open that Google Docs app on your phone day after day after day? Besides raising children and being a faceless trash collector, I can’t think of a more thankless job.
  2. There’s no pay.
    I touched on this a bit in number one. Not only is writing hard, you’re not getting paid. I’m not getting paid for writing this blog post. I’m not getting paid for the books that are on sale on Amazon right now. I don’t get paid to tweet, update my Facebook author page, or write a long description to go with a photo on Instagram. If you feel bitter because money isn’t flowing to you, you need to think about what you can do about that.
    Do you not have books for sale? That should be your main priority. Do you offer helpful, evergreen content on your blog? Maybe sign up for Ko-fi and ask for consumers of your work to tip you for it, or start a Patreon account. The problem is, when you’re new and just starting out, getting paid is hard. No one knows who you are. But to be fair–this happens in every profession. They are called interns.

    intern joke

    taken from pinterest

    And they work for free. Sometimes if the internship is a part of their university curriculum, they PAY to intern for credit toward their diploma. I pay to blog. I pay for my domain name, and I’ve upgraded my WordPress plan.
    I’m doing the opposite of getting paid, and probably so are you.

  3. No one cares.
    This is a big one, and the one that trips up my friend. In a sea of writers and free content, no one cares what you’re doing. I feel this myself when I release a new book. I press Publish and get on with my day. There is no big cover reveal, there’s no blog tour, there’s no FB author page takeover or FB party. There are a couple reasons why I do this. One, I’m building a back list; I’m always writing the next book. And two, I know on certain platforms like Twitter, that’s not where my readers are, and announcing it won’t do anything for me. Sure, there might be a couple of people who will congratulate me, and that’s nice. But anyone cultivating their social media accounts hoping for sales will come away bitter. So I publish and keep writing.
  4. You feel like you’re screaming into the void.
    Let’s be real–that’s what blogging is at first. You blog to no one. You have zero followers, and when you check your analytics, you have zero visits.
    But that happens to absolutely everyone who starts a new blog. Everyone. It’s made even worse when you don’t have a solid social media presence to announce your blog on. Blogging is hard for writers. Do we blog for other writers? Do we blog for our readers? How do we do that if we don’t have a book out yet? What do we blog about that hasn’t been said a million times? You put in a couple of hours writing, making graphics in Canva, push Publish . . . all for nothing. It’s very easy to become bitter. To read my thoughts on starting a blog, look here.
  5. You don’t have support at home.
    Your significant other says you’re not making money, so you’re better off investing your time somewhere else. Like at a real job. Your kids want you to play. Your husband won’t help with chores. No one wants to walk the dog or scoop litter. You get accused of wasting time online when you’re trying to build a social media platform and/or write through a sticky scene in your story. Laundry needs to be done. You feel like a trout swimming upstream and some days you feel like there’s no point in fighting all this resistance.
    The problem with this is everyone needs their own life outside of who other people perceive them to be. You’re more than just a partner, a mom, a dad, a daughter or a son. People can’t see you writing, or rather, they can’t see the results. When you relax in the bath, you’re taking an hour to yourself. When you go for a run, you are doing something for your health. When you spend an hour doing almost anything else, people can see that. Appreciate it. Why is writing different? You spend an hour in front of the computer for months, sometimes years, and you walk away with your hands empty. Never mind that during that time you might have published two books digitally on Amazon. It still looks like you’ve wasted all that time. And if you don’t have sales, it’s easy to agree with the crabby husband who wants you to get a job, already. Yeah, it feels like all that work was for nothing, and bitterness takes hold.
  6. There are too many of us.
    Holy cow–the writing community has exploded on Twitter in the past couple of months. There are more writers online than lice on a kid’s head during an outbreak at school. It’s easy to feel invisible. What’s worse is we all want the same thing. We want agents and book deals and readers. And it hurts when we see other writers

    candle quote

    picturequotes.com

    earn those things. (I do say earn, because querying is hard work!) We’re told over and over again there’s only so much shelf space at the bookstore, there are only so many agents, so many publishers. While Writer Twitter is supportive, no one can deny there’s a current of competitiveness underneath the goodwill. We’re competing against each other. The saying is true–lighting someone else’s candle won’t put out your own flame–but it’s hard to watch someone get what you want. Especially if you are really trying your best.


What can we do to shake the bitterness?

  1. Define your success.
    What does success mean to you? For some people that simply means finishing a book. For others, it’s pushing the Publish button. Still for others, it’s their first five-star review. The thing with success is you need to be realistic. We all know EL James didn’t become famous over night, nor did Hugh Howey. We all start somewhere, so you need to start small and celebrate the small successes, no matter how tiny they are. That might mean buying a bottle of Prosecco for your first ten blog followers, or going out for a night of dinner and dancing with friends when you finish the first draft of your book.
  2. What do you want from social media?
    I know a few people with a love/hate relationship with Twitter, and I understand the struggle. I do. You put all this time in engaging with other people, tweeting, connecting, networking–and for what? That depends on why you’re on there. If you don’t enjoy it, don’t do it. It will show in your lack of engagement and lackluster content. If you don’t like Twitter, focus on a Facebook Author page or cultivate a following on Instagram. Because the fact is, you may hate social media, but even if you do the bare minimum and only have a website for an author landing page, you still need somewhere to announce you have one. This is especially true if you’re not publishing and you don’t have back matter in a book to use to direct your readers to your website or newsletter sign up.
    So what do you want from your social media platform? Twitter is a great place to connect with other writers. A Facebook Author page can give your readers a place to find you. Start a Facebook reader’s GROUP and form a book club or place to talk about books. If you live in a cool place like my friend who lives in Hawaii, or you have lots of pets–whatever you think will interest an audience–if you’re more visual, maybe post pictures on Instagram. But the sooner you realize that social media is more for being social and networking than selling whatever you’re peddling, you may form a truce with start to enjoy yourself. I like Twitter. I keep up care about other peoplewith industry news that way. A ton of agents and book bloggers hang out on Twitter. If you ever plan to query, befriending agents and creating a professional connection can’t steer you wrong. Social media is about caring about other people. Think of the 80/20 rule. 80% of your content needs to be about other people. If you care about other people, other people will care about you.
  3. Realize that writing is a long game.
    No one got famous overnight for writing. It just feels like they did. That debut that turns into a blockbuster is few and far between and usually has a team of people behind the launch. This year will be my third year in indie publishing. I don’t make much in sales. I only have 226 people subscribed to my blog. I have barely 100 likes on my FB author page. I have 14.7 followers on Twitter, but when I tweet something I’m lucky if I can get five likes. I could get bitter about it, but why?

    In fact, in a delicious piece of irony, on Twitter I asked writers what made them bitter about the writing/publishing industry. No one answered.

    I love to write and all of the stuff I mentioned would just be a bonus. But I’ll get there. Three years might seem like a long time for someone who wants instant gratification, but guess what? Publishing doesn’t work that way. I’m still a baby in this industry and I’m smart enough to realize it. If you’ve been writing for a year with nothing to show for it, realize this is common. People have wildly exaggerated expectations when it comes to self-publishing and while 12 years ago it could have made you rich like Amanda Hocking, it’s not true anymore. There are too many of us and times have changed. It doesn’t mean you have to throw in the towel, but it does mean you have to change your way of thinking.
    If it helps, think of the intern. She might be an intern now, but in ten years she could be CEO of the company. But she’ll never make it that far if she quits.
    Or lets all those coffee runs make her bitter.

  4. Remember this is about craft.
    Sure, those people who are selling crappy books might have a sales bump every once in a while, but are they are selling to new people all the time, or are they cultivating a loyal readership with well-written stories and lovable characters? It’s easy to get caught up in the other stuff–Facebook, blogging, Twitter likes, but the fact is, none of that matters if you aren’t working on your craft. Build a foundation on good stories.
  5. People may be cheering for you without telling you.
    You could have fans without knowing it! People who want to see you succeed. They follow your blog, look for your tweets. They’re disappointed when you don’t update your author page on Facebook. You can’t assume you’re in this alone, because that probably isn’t true. Snowstorms begin with a single snowflake. Your core readership will begin with one reader. Don’t disappoint her by being bitter.

In closing, I know it’s hard. I’m right there with you. I entered All of Nothing into the RITAs, and it didn’t advance. I tried not to be bitter. Especially since I think All of Nothing is my strongest book so far. And especially since I compared it to the books I had to judge as part of my entry, and especially when I read the list of finalists.

This isn’t anything a writer wants to admit. We should all be supporting each other and be happy for one another. And I’m delighted for the finalists. But I wish I had been one.

women helping women

It doesn’t mean I’ll never have the chance to enter again, and that doesn’t mean I won’t advance in a different contest some day.

But if I let my bitterness win out, then no, there will never be other contests in my future, or other books, either. So I need to keep my focus on why I write.

Because I love it. Simple as that.

And that may not be the case for you. There’s no judgment here. If you can’t write without the support of a loved one, if you can’t blog because no one has subscribed to it, if you don’t want to finish your book because when you tweet about it no one encourages you, then don’t.

Writing isn’t for everyone. Circle back around in a couple of years when circumstances in your life change. Circle back around when your priorities have shifted. Circle back around when you’re ready to put in the time and the work.

Writing is between you and your readers. That’s it.

And there’s nothing bitter about that.

bitterness

What do you do when you publish a bad book? 5 Ideas.

Writing tools_ What can you do when you publish a bad book_

As indies, this is bound to happen. Hell, if you’re traditionally published, this can happen too. See my blog post on The Wedding Date.  (Spoiler Alert, I wasn’t impressed.)

As indies, we rush to put out content. Maybe it wasn’t edited the way it should have been, or maybe you didn’t catch a plot hole before you hit Publish. Maybe there’s more telling in there than you thought, or maybe you had some head hopping and you didn’t know you were doing it.

No matter what the issue is, you’re getting bad reviews. People don’t like your book. If you have more than one book out, maybe you feel like it’s not a big deal. But the problem is, if a reader happens along that book–they may not give you another chance to redeem yourself.

bad star reviews

So, what can you do?

  • First, admit your book still needs work. I see lots of people in denial over this. They don’t want to see the truth that their book was published before it was ready. It’s a scary and sad thing to admit. It’s especially heartbreaking when you thought it WAS ready, like The Corner of 1700 Hamilton. I had beta readers. I had an editor. It was as good as I could do at the time. But, now, after writing so many more words and getting better, it wasn’t that great. This can happen to anyone.
  • You can fix it. 
    This presents its own issues with ISBN numbers, and other little things like feeling like you’re ripping off the people who have already purchased it. Time is also a factor because depending on how big of a mess your book is, it could take a few months to rewrite, get it edited again, reformat it, and maybe redo the paperback cover if the number of pages changed. Fixing your book is almost as time-consuming as the launch.
    There is also the ethical question of is it right? Like I said, will you feel like you’re cheating the readers who have paid for your book? What if those reads resulted in bad reviews? Fixing it won’t make those bad reviews go away, and the only thing you can do is add to your blurb on your selling page that your book has been re-edited. This isn’t such a problem if not many people have bought your book, or you caught your mistakes before you started to promote it. This is the ideal scenario, but then you have to ask yourself if you’re going to pull it while you fix it, or hope that no one buys it while it’s in edits.
  • You can unpublish it.
    If your book really sucks, like, it should be hidden in a box under your bed with the dust bunnies and not the plot bunnies, then you can take it down. If you published a paperback, your book will always be there. Goodreads won’t take your books down. Bad books can linger, and there’s nothing you can do about it. I don’t recommend unpublishing. At some point you believed in your book enough to publish it. So deal with the consequences and learn from your mistakes.
  • You can write more books and hope you bury it. 
    If you don’t promote it at all, and never talk about it, there’s a good chance you can bury it. I’ve heard the stat bandied about that 50,000 books are published every month. That’s a lot of books, and it’s not so hard to think that if you never, ever, talk about your book, people will forget you wrote it. In fact, (and I know this to be true) you can soft launch quite a few books and no one will ever know you’re a writer if you don’t say anything.
  • You can leave it alone and start a pen name. 
    Starting over is hard. It means new social media. It means new business cards, new email. It means starting from ground zero. And maybe that’s your thing. Maybe that’s what it takes to feel better, have a fresh start. Lots of people write under different pen names. They abandon series that aren’t working. They want to write in different genres. They have no problem leaving the past behind. They have the time to make a new pen name work–and actually write under that pen name. I listen to  lot of podcasts, and this seems to be quite common. Letting the chips fall where they may and never looking back.
    This certainly is a viable option. If I ever get around to editing my fantasy books, I’ll release those under a pen name. That doesn’t mean I’ll be letting go of my contemporary romance name (which is my real name) but sometimes taking on a different name is smart. Can you do it every time you make a mistake with a book? Probably not. You won’t get anywhere. It’s hard enough as it is to make it under one name consistently putting out quality content. If you keep changing up your names because you keep making mistakes, that’s just wasting time. Time you may not have. As Mark Lefebvre says in The 7 Ps of Publishing, the golden age of Kindle is over. You can’t make a living publishing a couple of books. Making any kind of profit from your writing takes dedication and commitment. It takes consistency and quality work. You have to ask yourself, is the time it takes to let go of that book and start over worth it? Or is it better to take a month and edit the old book, and make it the book it should have been in the first place?


choice

The great thing about being an indie is choice. You have the freedom to do whatever you think is right for your business. And, if presented these choices you feel your book isn’t that bad after all? That is up to you. Promote it. See where it goes. In the scheme of 50,000 books a month, your book really may not be that bad. That’s your choice an author. Take the risk.

This same advice holds true for the authors who are not just publishing but querying. If you’re getting rejection after rejection, or the feedback indicates that your book just isn’t up to par, you have to decide if you want to keep hammering away, fix it, or if you want to put it aside and write something new.

It never ceases to amaze me how many first time authors think their book is wonderful. I was one of them. I learned better, and you will too. It’s what you do with that knowledge that will shape the rest of your career.


A long time ago I  listened to a podcast where the author talked about revamping his series because it wasn’t selling. I was new the indie scene, and I thought that just sounded so wrong. Unfortunately, redoing and rebranding books is an old practice and not just for indies. Traditionally published books have done that for their authors for years. I wrote a pretty in-depth blog post about it, and you can read it here. 

What are your thoughts on redoing books? Worth the time? Or is it better just to forget? Do you still promote your book even though you know it can be better?

For more opinions on what you can do with a bad book check out these links:

https://chrismcmullen.com/2013/09/25/unpublishing-republishing-and-updating-your-book/

https://www.thecreativepenn.com/2015/04/28/changing-book-titles/

https://selfpublishingadvice.org/why-i-unpublished-my-back-catalog/

My First Steps in Going Wide

 

 

going wide girl on tracks blog postI knew going wide was going to be a pain, and I was right. What’s been getting me down? Read on to find out!

Kindle Select and KU Updates

I’ve pulled all my books out of Select. Before writing this post, I checked to see when they would drop out, and the latest one is dropping out on February ninth. Don’t Run Away had a few days left, so I took advantage of it and set my book for a free day one more time. More than likely, after I go wide, I’ll markdown Don’t Run Away as a permafree book because it’s the first in a trilogy and let that book be a loss leader into my other books. If you’re interested in setting a book permafree, take a look here for a quick tutorial.

This makes pricing my boxed set inconvenient though. Because box sets are supposed to be a deal, if Don’t Run Away is free, and the other two are only $2.99, readers who want all three are still only paying $6.00. But readers may find it easier or more convenient to buy the box set, so I’ll do the math and continue to offer it.

After they all drop out, I’ll spend an afternoon on the computer and slowly start adding them to other platforms. Kobo will be first because I want to go through them directly and have access to their promo dashboard. You don’t have access to that if you sell your books on Kobo through an aggregator like Draft 2 Digital.

 

IngramSpark Adventures

Ingram Spark was a load and a half of fun.

I thought if I waited long enough, my paperback books would drop out of KDP’s expanded distribution on their own when I took them out. But, a month later, when I added my ISBNs to IngramSpark, my ISBNs were still in use. You only need one ISBN per book for paperback. It’s okay to use your ISBN for KDP Print and IS as long as you purchased them from Bowker (in the US). Ingram won’t take the free one KDP Print will give you. I purchase all my ISBNs from https://www.myidentifiers.com/. This may be a game-changer for those on a budget–ISBNs are expensive.

But this is a decision you need to make for your business. What are your plans? Where do you want to be in five years? Ten? Do you want to have 20 books in your backlist and be all in with Amazon? Maybe you know you’ll never have 20 books in your backlist, and that’s okay. Maybe if you feel you’ll only ever have five books or so out, and you’re comfortable giving Amazon the reins, then that’s great. My publishing path is not going to be yours.

At any rate, right now I’m stuck waiting for Ingram to pull my books. I can get going on the covers, if I want, but I think I’d rather wait until my numbers “click in” so to speak, into my IS account. I can do All of Nothing as a trial run, see how it goes, since, for some reason, that book is available.

I did have to fill out a Title Transfer Addendum, and you can find that here if you’re interested in moving some titles over.

A word on imprints

IngramSpark, like KDP Print, allows you to publish under an imprint. I have an imprint–Coffee & Kisses Press. I also have Coffee and Kisses Press, because, well, “and” and “&” 2019-01-23aren’t the same thing. Who knew? I didn’t and found out the hard way. I’ll make sure when I buy my next group of numbers that I assign them to the Coffee & Kisses Press, just because the ampersand looks so much cuter. 🙂


Going wide has turned into a very slow process. But that’s okay. Better to do it now and have everything in place, than be scrambling later when an opportunity I didn’t think would come presents itself.

luck-is-what-happens-when-preparation-meets

I’ll keep you updated on the progress!

 

Until next time!

 

 

Where do you find readers for your books? Part Four

finding readers for your books blog posts part 4

This is just a quick blog post to finish up the series. We talked about cheap promo sites like eSoda, starting slow with Amazon and BookBub ads, and saving up for giveaways like Goodreads, if money is tight.

This last blog post will be a catch-all of things I’ve blogged about in the past such as going wide, going local, things like that.

Going Wide

You would think that only selling your book on one platform would be limiting. And again, this goes back to what you want for your business. If your books are hot, and they are in Kindle Unlimited, are you okay with trusting Amazon with your sole income for your books?

I have 5 contemporary romance books out now, and I recently pulled them out of Select. As my backlist grows, I will feel more comfortable with my books being sold many places. This is a good move for me now because I’m not making that much money on KU, so I don’t feel bad about leaving that income behind.

I’ve listened to a few podcasts recently with Mark Lefebvre who used to head Kobo Writing Life and is now working at Draft2Digital. There’s great things going on in the great wide world of indie-publishing, and I don’t want to be left behind.

Going wide is a different animal than just staying on Amazon, and Mark even said to expect to wait 6 months to a year to find any traction. As I’m building my backlist, I don’t mind waiting.

Kobo has over 28 million readers.

An Author Earnings report indicates that iBooks may be back in the game.

This isn’t a blog post to convince you to go wide. I’m just saying, eventually, if you want to reach more readers, moving your books to other platforms and using the promotional tools they give you (like Kobo’s promo dashboard) may be something to consider.

Looking Local

think local

We always think big when we think of marketing, but you can do something simple like go to your indie bookstore and ask them to carry your book. Or send a book to the Lifestyles section of your town’s newspaper and ask if they would interview you (and/or what it’s like to be an indie author) or review your book. If you have an area magazine, ask to be profiled. Maybe ask if you can teach a class at your local library on how to self-publish.

Writers are introverts by nature, but asking your library if they can carry your book in the local author’s section could be a chance at marketing for you. (Having a photo taken while you’re standing in the stacks holding your book? Cool!)  At least perhaps a chance at a signing and photo op. Even Joanna Penn said if you have a signing and no one shows up, take a ton of pictures. You’re getting some photos for marketing out of it, anyway.

It takes baby steps to market your books, and remember, throughout all this, always be writing more books.

This blog series was intended to help you break out of Writer Twitter. Auto DMs saying take a look at my book and tweeting about your book all the time isn’t going to make your career.

We’ve all been warned to not build your author platform on someone else’s real estate–meaning, get your own website so you are in charge. A Facebook Author page, or even a group is great, but you are handing Mark Zuckerberg control of your author platform when you use Facebook to promote your books. The same with Twitter. Instagram and Pinterest are fun to use, but they should make up a minimal part of your platform.

I didn’t add blogging as a free way to sell books, mainly because blogging takes a long time. I’ve blogged for years and feel like my blog is just gaining some traction. That’s partly my fault, since I know I don’t blog nearly enough. But on the other hand, I have five books published I’m proud of, another in editing, and 30,000 words into the first book of a four book series (all this in two and a half years). Could I do all that if I blogged all the time? Probably not.

Newsletters are the same. All the big indies still swear by them. But they take years to build (if you do it the right way) and should be part of building your author platform. I attempted to start a newsletter a long time ago, but the fact is, I don’t know what to put in it, and even though MailChimp is free (for the first 2,000 subscribers) you still need to pay extra for certain features. (Like an automatic welcome newsletter sent out to new subscribers.) When you weigh time versus all the little extras (newsletters, blogging), I will almost always choose to write books.

twitter jail

You need to do what’s right for you and your business. Sometimes that means saving up for a promo. Sometimes that means writing instead of posting on Instagram. Maybe that means buying a box of $9.99 business cards from VistaPrint and handing them out or leaving them places (one hack I read about was leaving your business card with your receipt when you pay for lunch/dinner). Asking to leave a box of bookmarks at your library’s information desk. Or your indie bookstore. Little things over time can add up.

But think outside of Writer Twitter; even think outside Facebook and Amazon.  You’ll be glad you did.

Please let me know if any of this series helped you find more readers!

Thanks for reading!

 

My Writing Plans & Goals for 2019

hello 2019

Lots of people feel like 2018 sucker punched them right in the gut. But to be honest, I think a lot of people felt like that about 2017, too. Each year may be better in some ways, worse in others, but it’s fair to say that each year brings about new challenges. Sometimes we can rise to the occasion and kick ass, and sometimes we can’t.

I got a lot done in 2018. I released two books I’m proud of–Wherever He Goes and All of Nothing. Each book brings me closer to improving my craft and realizing my goals of being a career writer.

I went through a divorce and came out, for the post part, unscathed, due to my kids, the support of my sister, and the love and a support of a special man in my life. We’ve had our ups and downs, too, and I hope in 2019 we have more ups than we do downs, but time will tell.

As far as my writing goals for 2019, it’s something that I talk a lot about on this blog. Write what you want, but don’t be disappointed if it doesn’t sell. So I’m going to follow my own advice. While my stand alones are doing okay (for the lack of marketing I do for them) there’s lots of evidence out there that series sell. I’ve seen this myself in read-through for my trilogy (at least when I boost up the first book with a promo).

That being said, it’s time to write another series. I’m going to set aside 2019 and write four books in my Bridesmaid Quartet. That subtitle may change–I may change it to The Wedding Party, or something else entirely as the wedding that brings this group of friends together will remain in the background and is only a catalyst for the things that happen. I’m even tinkering with making the Bride a matchmaker of sorts. These four books are in the planning stages, as you can tell, while I edit The Years Between Us. I’m going to edit my May/December romance, send it out to betas (if you want to read it, send me an email or DM on Twitter!) and more than likely put it on an extended preorder. I released All of Nothing on October 16, and I need to sit on The Years Between Us while I write my series. I won’t wait for a long time–I’m thinking maybe an April release–but I don’t want to publish it as soon as it’s done because then I won’t have anything for quite a while.

To make up for that time where I’m not publishing anything, I’m going to be doing a lot more blogging and maybe some Instagram posts in regards to my series’ progress.  I’ll be doing aesthetics, sharing more snippets than I have in the past. I’ll be releasing my character sheets for my characters. In short, I’ll be blogging about what goes into writing a four book series, and all the headaches that go into tackling 200,000-280,000 words.

Right from the start this presented a challenge because I already wrote about a group of friends with my novellas, Summer Secrets. Those were erotica, but still. It’s easy for a writer to write the same thing over and over again, so I need to be careful to make these different. Comparing my sexy novellas to this series will always be in the back of my mind.

plans and goals for the new year

Other things that will be happening in 2019:

I’ll be getting carpal and cubital tunnel surgery done on my left arm in January. The 10th to be exact. Progress on my series will only go as quickly as I can recuperate. I’ve heard from several people that it’s a piece of cake, and even my doctor said I’ll be back to everyday activities after two weeks. I’ll then be scheduling my surgery for my right arm.

If surgeries and recovery go according to plan, I’ll be attending the Sell More Books Show Summit in Chicago in May. I cannot wait to take a short vacation, meet some other authors, and learn how to sell more books!

I’ll be moving my list wide and paperbacks to Ingram Spark extended distribution. I blogged about that already, but since my books don’t drop entirely from Select until February, dispersing them wide and doing the covers to meet IS guidelines will be a project that will take a few months. I think I’ll be doing a lot of that during recovery as I’m hoping that tweaking my covers to fit the IngramSpark cover templates won’t be too complicated.

Learning a screen-recording software so I can record some barebones tutorials on how to make book covers in Canva. I scouted around YouTube a few months ago to see if making a full cover (back, spine, and front) for a paperback was even possible using that particular software. I didn’t find anything that had all the steps a newbie writer would need to successfully make a cover, and for it to actually come out looking nice.

Unfortunately, this isn’t going to be one of those things that is on the top of my list. First off, because I’m not sure how deep I really want to go into the non-fiction sector. There are some full-time writers who split their time between fiction and non-fiction, like Joanna Penn. I still have a day job, and if I have a few hours, I’d rather write my fiction books. But because I didn’t find anything about this topic, I think it would be a real help to the indie community if I could record a couple how-to videos. Especially since I’ve done it twice now and have the paperbacks to prove it can work. But I would need to find/buy software and learn how to use it. Then I would need to take the time to map out the videos and record them. I don’t know how to edit anything, either. So. Plus I’ve been tinkering around with writing an self-publishing self-editing book, and I don’t want to put my fingers into too many pies.

Mostly though,  I abide by the old, “Should you be writing, instead of . . . ?” question when thinking about doing other things, and the answer is almost usually “Yes.” It’s what I enjoy the most and what I hope to build my career on–my fiction books.

Because, after all, who doesn’t love a happy ending?

Happy New Year, everyone, and I hope 2019 goes very well for you!

the end