When Writing to Market Doesn’t Go as Planned

Anyone who has followed the blog knows I’m switching gears and moving from 3rd person past contemporary romance to 1st person present billionaire romance in an attempt to write more toward what’s selling right now. The change was easier than I thought it would be–this coming from a self-declared hater of 1st person present novels.

I made the change thinking readers would be easier to find. I wouldn’t say that switching to billionaire romance was trying to catch a trend because billionaire romance has been around since 2011 when EL James made Christian Grey a household name. Billionaire romance has been in the spotlight for over a decade, and only now according to Alex Newton of K-lytics, is reader demand for the subgenre tapering off. (It seems due to COVID every romance writer has decided to move to billionaire romance–I can’t blame them for doing what I did–and the market is, unfortunately, saturated.)

Lately I’ve been putting my KU subscription to good use and reading some of the top billionaire romances on Kindle. With a sinking heart I’ve come to the sad realization that my books don’t sound like them. For one, my characters are at least a decade older. My Stella and Zane series I have on the back burner are more with what’s selling now–he’s 31 through most of the series and she’s 27–which is still about five years older than the average for the female MC. In this new series I’m working on, the characters in the first book are a lot older than the average I’ve come across: Colt is 37 and Elayna is 35. Not only are they older, they act like it.

If you’re reading billionaire romance, it stands to reason there’s going to be a billionaire in there somewhere, probably the male MC, and you’d hope he’s smarter than the average toaster. The heroine will be unlike any woman’s he’s ever met before. He’s captivated by her vulnerability and her fresh outlook of the world. At least, that’s what you would think picking up a book like that. In the books I’m reading now–we barely read the hero’s POV, it’s mostly the heroine, and she’s immature, makes terrible choices, and overall is unlikeable.

I read these female characters and wonder why a man with his resources and good looks would choose a woman who throws temper tantrums and is irrational to the point where you wish her parents would have spanked her as a child for being so insolent. Of course, that turns into the hero’s job–making her grow the fuck up.

Maybe it’s my age, maybe I just don’t have the patience for characters that aren’t likable, maybe I’ve already raised my children and don’t care for characters half my age, but it makes me worried because my characters do not fit in. And I wonder what I’m going to do with that.

Did these authors do market research? Are they writing heroines they know readers adore? I look at a book’s profile on Goodreads and it has over a thousand reviews and most of them are positive. What is carrying this book? The sex scenes? The sexy billionaire? The cover? Are the readers that much younger than me they identify with the heroine and her constantly snarky attitude? There’s so much eye-rolling going on that my own eyes get sore just reading it.

The problem is, even if I had read these books before I started writing, I’m not sure I’m capable of writing such immature characters. My characters act grown up because I want them to be. Because I am. They’re professionals. They’re tackling life’s problems while also navigating falling in love. Yeah, some of their problems are more over the top than mine will ever be (corporate espionage! murder! kidnapping!) but if I wanted to write quiet stories I would have stuck to my small town romances.

I keep going back to Ana and Christian. Yes, she was young when they met–just graduated from college, and the scene where she gets drunk and throws up all over Christian’s shoes is on par with the books I’m reading now. But she grew up and it didn’t take her that long, either. She found a job in her field. When Christian took her into “his world” she didn’t embarrass him. Of course, I didn’t read the books–my take is from the movies, and that could make the world of difference, too. I read the Crossfire Series by Sylvia Day, and while Eva made some mistakes, her mother, married to a multi-millioniare herself, was there to guide her into Gideon’s world. Eva didn’t want to embarrass Gideon, she wanted to be an asset. The women I’ve been reading are so against wanting their men for their money (a popular trope in billionaire romance–the heroine isn’t impressed by the money) that they forget he’s more than his bank account. He has a reputation to uphold. He’s human–with feelings.

Trying to write to market, I completely missed the mark. A lot of authors are against writing to market, and you might be saying, so what if I did miss what I was aiming for? You can only truly say that if you honestly don’t care if people read your books. I’ve published for four years and fought tooth and nail for every reader. I’ll always fight to find new readers, but being able to get picked up by the Amazon wave and riding it for a while would be nice, too.

So what am I going to do with a book or series that isn’t quite right? Publish it anyway. Write my reader magnet with the same sophisticated characters that I’ll always write in the voice and style I’ve honed for the past four years and hope the readers who sign up for my newsletter to grab that freebie like my style and stick around to purchase books going forward.

It’s all any author can do–hope that readers like their style enough to stick around.


It’s tough to pick apart another author’s work–and it’s why I don’t leave book reviews, negative or otherwise. I could list every stupid thing I hate about the book I’m reading now, but what would that get me? Besides, I’m obviously an outlier, and all that tells me, and all that should tell you, is that when you’re reading an author you don’t like, you aren’t their target audience. The authors on the top 50 of billionaire romance–they don’t care I don’t like their books. They’re doing just fine without me.

I’m glad I’m doing market research–it will help me when I’m ready to publish and I can create a list of adjectives that will describe my books. Mature. Elegant. Professional. Down to earth. Intelligent. I don’t know about you, but I find intelligence extremely sexy.

I just need to find readers who think that, too.


If you want to know more about selling books not written to market, Lindsay, Jo, and Andrea recently recorded two podcast episodes about that very thing, and you can listen to them here.

Thanks for reading!


February goals and what I’m doing this month.

I just wanted to say hello to everyone and give you all a quick heads up with what I’m doing this month. I will definitely finish the second book in my series by my soft deadline of Valentine’s Day. I’m at 66k right now and while I aim for 90k with these first person books, I’m at the point in the story where it will end how it will end. I have the rest of the book planned out and it shouldn’t take me long to finish it up.

After I finish, I’m going to learn MailerLite through their Academy. I’ve said enough about it on the blog, so I’m finally going to get that up and going, and while I do that I’m going to write a reader magnet to give away. That definitely won’t be a 90k novel, but it will be longer than a novella, complete and a standalone, and in the first person present/billionaire subgenre that I have decided to write in for the foreseeable future. I’m also taking Suzy K Quinn’s How to Write a Bestseller through Mark Dawson’s SPF University, and I’m going to write this reader magnet using the things I learn in her classes.

So I do have a few things coming this month, some of the “I don’t wanna” variety than really looking forward to doing them. The reader magnet will be fun, and I invite anyone to slap me if I even THINK about writing it to sell. I need something to giveaway. That’s a given. And the book before the one I’m writing now was supposed to be that magnet. It turned into a six-book series instead. Not good. There are authors who write a magnet to give away for newsletter subscribers and sell it too, but I’ve heard you can grab more emails if you are exclusively giving it away. On the other hand, all you grab then is the freebie seekers. On the other hand, I plan to put my books into KU and a lot of readers do feel that reading with KU is free, so I guess I’ll just have to take my chances and see what I get.

All I know for sure is:

  1. I need a newsletter.
  2. I need a reader magnet.
  3. Nurturing my list will be my main priority next to writing books.

2021 is the year to learn from my . . . I wouldn’t call the last four years of publishing a mistake, but I haven’t done things correctly, and the time to start that is now.

Also this month I’ve been dealing with a little anxiety. I don’t know where it’s coming from–other than the fact I’ve been trying to work too many hours at my job and still write as much as I always have. Due to some financial things going on, I had to go from part- to full-time last November. I’m fortunate in that I have been able to cut back my work hours just a little bit, and I hope that helps. I also have been sitting on a chair that is not made for sitting for so long and needless to say, it’s made my, ah, bottom a little sore. I think my anxiety latched on to that too, and I’ve been to the clinic a couple times for an ailment I simply don’t have. I need to stand up more during my working hours, that’s about it–and probably find a better chair to sit on.

Anyway, so I’ve decided to try a little counseling, and I made a tele-visit appointment with a counselor for the end of the month. I have a lot to talk through–working from home has been an adjustment–and a few other things. I don’t think one session is going to help me, but it’s a start in the right direction. I also need to take my health more seriously–I need to schedule a checkup soon for my girlie bits. I’m not a spring chicken any more, and my mom passed away when she was only ten years older than I am now. It’s not a pleasant feeling thinking about that. I’m going to try to be more proactive about my health in the coming months if it’s going to trigger my anxiety. I also try to do things with my sister and I walk with a friend every now and then (we wear masks) so I’m not completely cut off from the world because I’m working from home.

The main thing I need to remember is writing is fun, and while I still need to think of my writing as a business, I’m not going to want to do it for the long haul if I can’t enjoy it, too. I need to take a deep breath. Things will be okay.

How is your 2021 going? Let me know!


Are Editors the Next Gatekeepers? Some people want them to be.

The one thing we say most about independent publishing is it has completely taken away the gatekeepers. You can publish anything you want, whenever you want, all you need is a properly (sometimes not!) formatted file and a good cover (sometimes not!). We all know that there are lot of good books that are indie-published every day. We also know there are a lot that aren’t.

I left another FB group the other day. The conversation turned so stressful that I was in a bad headspace all day. It’s hard to shake things off when people attack you for what you believe. What was it I said? I said some indie writers are good enough not to need the whole buffet of editing: development edit, copy edit, line edit, and a proofreader. That’s all I said, and I still stand by that. An author who is on book 30 is not going to need the time and attention an author is going to need publishing her debut novel. They simply aren’t. The craft is there, the skill is there, the experience is there. Two editors took my words the wrong way, or they were just spoiling for a fight, and tore into me.

Of course the conversation turned more ugly when price became a topic because everyone in the industry knows that editing is the most expensive part of publishing–especially if you do need the whole smorgasbord before you put your book out there–and the editors were defensive. I’ve never said an editor shouldn’t be paid what he or she is worth. I’d never devalue an editor’s work like that. You’re paying for a skill that they’ve (hopefully) honed for years. An excellent editor can take your lump of coal book and turn it into a diamond, I get that. On the other hand, not everyone can afford it, and they didn’t seem to understand that.

I agree with the belief that you shouldn’t publish until your book has been edited, at least by SOMEONE, but it’s also discriminatory to say that no one should publish at all if you can’t afford it. That’s gatekeeping all over again.

I didn’t point out in my exit rant that the people saying this were affluent white people who have the disposable cash to hire an editor. I’m white too, but I’m poor. I can’t afford a $2,000 development edit. I simply can’t. That’s three and a half months of rent. I do the best I can with the resources I have, and I will never let anyone insult me for it.

One of the big questions that come up when discussing editing fees is, why do editors cost so much? It’s not because each individual editor is trying to rip you off (though some are better than others, so ALWAYS ask for a sample and make educated choices). There’s an association that offers guidelines as to how much freelance editors should charge their clients. Editors/beta readers like Kimberly Hunt, the paid beta reader I referred to in my feedback blog last week, adheres by this association, and you can look at the pricing structure the Editorial Freelancers Association recommends. She, and many other editors, are charging the standard. Some editors who freelance on the side may charge more depending on where you’ve found them. Professional editors found on Reedsy, for example, are more than I can afford. On the flip side, there are writers and authors who want to start editing and charge a lot less because they are just getting their business going. It would be up to you whether you want to pay less. An editing sweep by a new editor will be better than no editing, but always make informed choices. Don’t just sign with her because you can afford her. And on the flip side of THAT, I wouldn’t pay a new editor the industry standard unless they can provide testimonials and proof that their skills are worth it.

Indie publishing has opened up a whole new world for scammers, and some of them don’t know they’re doing it. (Like the freelance book cover designer who will charge you 50 dollars for ten minutes of time in Canva. They think they’re running a business. I think they’re ripping you off.)

What can you do if you can’t afford an editor?

The obvious thing is to learn your craft inside and out. Learning your craft is a good first step in the editing process. It’s a lot easier to edit a good first draft than it is to tackle a draft that you know has plot holes, flat characters, and verb tense changes throughout. Hone your writing skills.

Then find feedback where you can, and like I said in the feedback blog from last week, listen to that feedback, or you’re just wasting everyone’s time.

And lastly, learn how to self-edit. Put the book in a drawer for a month or two, write something else, then come back to it with fresh eyes.

You can teach yourself to self-edit, and there are a lot of resources out there that will help. You can take editing classes, definitely edit for others (that’s why I do it for free for my friends because it helps me improve) or my favorite (and probably cheaper) way to learn how to edit is reading self-editing books.

Here are my go-tos:

Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print by Rennie Browne and Dave King

Intuitive Editing by Tiffany Yates Martin

Cover to Cover: What First-Time Authors Need to Know about Editing (Read this book before you publish your book by Sandra Wendel (Hat tip to Jane Friedman for this find on her blog.)

You also should have a firm grasp on grammar and punctuation. No matter who reads your book, be it a paid beta reader or one of the authors you networked with who said they would give you feedback, make it easier for them to read you by knowing your grammar and punctuation. If you choose to pay a proofreader or a line editor, it will be cheaper if they don’t have so much to wade though.

Grammar Girl’s Quick and Dirty Tips for Better Writing (Quick & Dirty Tips) by Mignon Fogarty

Dreyer’s English: An Utterly Correct Guide to Clarity and Style by Benjamin Dreyer

I have all these books; I’ve read all these books. Self-editing is a different skill than learning and practicing how to write good books, but I think they go hand in hand.

I’m glad I left that group, but I wish I would have asked those snobby women what they do to help the indie publishing industry if they so despise what come out of it. Do they beta read for free? Do they edit pro bono twice a year? How are they making a difference? Complaining about the state of indie publishing is only being part of the problem not part of the solution.

I try to help when I can. Maybe my edits aren’t as good as someone with a real editing degree, but I have a Bachelor’s in English with a concentration in creative writing, and I educate myself all the time. I hope that the authors I’ve edited for have gone away with a better book.

Saying an author shouldn’t publish without a professional edit is shortsighted to say the least. Authors are going to publish without an editor no matter what anyone says because they don’t have the disposable income to afford it. Hell, I’ve read some traditionally published books that have read like they haven’t been edited, either. (See my crabby review of Jasmine Guillory’s The Wedding Date novel.) It’s up to the author to learn what they need to learn if they can’t afford an editor and aren’t willing to sell plasma like Jami Albright to hire one.

Readers will always be the new gatekeepers. You, as an author, need to do what you can to keep your readers happy. In the end it doesn’t matter how you go about doing it, only that you do. And if you don’t, your reviews and sales rank will be proof that you’ll need to start doing better. It will be up to you as to how.


Learning Craft + Feedback

On Monday I had guest author Sarah Krewis on my blog and she talked a little bit about the importance of learning craft so you can put out the best book you can when it is time to publish. She mentioned the Centre of Excellence and the writing modules they offered. In a private message I asked her if an instructor gave out critique and she said not in a way that I would probably want, which led to the topic of feedback.

You can learn the craft all you want, read all the books, take all the online courses you can afford, but at some point you’re going to need feedback on your work. We don’t like to ask for feedback because it hurts when we hear that our writing isn’t as perfect as we want it to be or thought it was. But you have to keep an open mind when people are reading your work and be receptive to the idea that your work needs, well, work.

If you want to see a cute little Venn diagram, an author’s process should probably look like this:

This isn’t the best, spacing it out was a pain, but you get the idea. Feedback and reading are just as important as the writing part of the craft. I know authors who read read read and prefer to hide from their own writing by reading other authors instead. I know writers who write write write but don’t ask for one ounce of feedback. Then there are others who thrive on feedback and implement every single little change, but then that leaves no room for moving on to other projects because they’re looking for perfection they probably aren’t going to find.

I’m not perfect–I don’t read as much as I should, but I am open to feedback and I hired my first professional beta reader this month.

Where you do find feedback? Before the pandemic, looking locally was easy. A call to your public library probably would have hooked you up with some local writers and maybe a NaNoWriMo group that met up at a coffee shop on Thursdays. But since everything has moved online and to Zoom meetings, it might be a little harder for you to find something in person. That might not be a bad thing for us introverts, but putting yourself out there is the price we pay when we said we wanted to be an author.

If you want a professional opinion, hiring a paid beta reader may be the way to go. They will give you more than “It was great!” They dig into story and characters. I’m using Mary Dunbar, and you can find her website here. She doesn’t list beta reading prices because she said she’s just been thinking about adding it to her list of services. Contact her through her website and ask if there is way she can help you with what you need. She’s an editor, too, and she critiques queries. I’ll be blogging about my experience with her in later blog posts. Another paid beta reader that I may use in the future is Kimberly Hunt from Revision Division. I’ve gotten to know her on Facebook and she’s gotten positive reviews. You can find her website here.

But if you’re a newbie writer, you may not be ready for paid services, and that’s okay. That’s where networking and forming relationships with your fellow authors comes in. It’s really important that your beta readers read and write in the genre you’ve written in. That way they can identify the tropes and tell you if you’ve hit the mark or if you’re too far off the path to keep your readers happy. There are a lot of FB groups that you can join and once you get to know a few people you can put it out there and say that you’ll beta read in return. As the diagram above shows, beta reading for someone else can be just as valuable as the the feedback you’ll receive.

What are some tips when it comes to finding and accepting feedback?

  • Know what you want. A beta reader reads your book after it’s finished. Some will point out typos, grammatical errors, etc, but you may not be in a place for that and just want general feedback. Let your beta reader know you want overall feedback like plot holes and character arc opinions and advice. An alpha reader reads as you write it, say chapter by chapter. They make sure you’re steering your ship in the right direction and can catch inconsistencies as you go along ensuring by the end of the book you don’t have a huge plot hole making you scrap half the book. It’s up to you and what your skill level is at and what you feel you need.
  • Remember you don’t have to take everything to heart. If you already know your plot, you don’t have to accept advice that’s different, unless you like it and think it will make your book better. We all have ideas and you can give six writers a writing prompt and come back with six different stories. It’s always going to be your book, but if your beta spots a plot hole and you choose not to fix it, that’s on you.
  • Don’t have too many opinions. Too many cooks spoil the broth and this is true for your book. Find one, two, maybe three betas in your genre that you trust that you know are good writers and listen to what they have to say. You don’t want to be overwhelmed with opinions. On the other hand, if they all have the same problem with the same thing, then you know that’s something you have to pay attention to. I’ve seen some authors confuse beta readers with ARC reviewers. While your beta readers may leave a review down the line, beta readers are not readers who receive an advanced copy of your book solely to leave a review. Two different readers.
  • If the relationship is not working, don’t force the issue. For whatever reason, you may not mesh with your beta reader. That’s fine. I wrote a blog post a long time ago about what to do if your business relationship with a friend goes south. You can try to be amicable about it, but hurt feelings comes with the territory. You never want to burn bridges in this industry because while it seems large, thousands and thousands of authors who publish every day, this is really a small industry and we all know each other. Word gets around and you don’t want to be that person who is known for not getting along with her peers. If the beta is too heavy handed or is too cruel to work with, simply say that you’re going to choose a different route and thank her for her time. An egift card for a coffee shop or 25 dollars to Amazon might ease some ruffled feathers. But be sure that when you beta read for someone that you aren’t the one being heavy handed. We all need kindness when giving our work to other people. It’s fear that keeps us from seeking out feedback in the first place.
  • Keep an open mind. Don’t waste someone else’s time. If you’re not ready to hear criticism, wait until you are. Betas, paid or for free, are giving you their time. Don’t waste it by being in a headspace where you aren’t receptive to their feedback.

If you’re new and don’t know where to look, try Googling writing critique groups. This article by thewritelife.com has a list and you can look at it here.

The Reedsy blog, a blog that I’ve referred to in the past that I trust, also has a list and you can find it here.

In short, writer eduction, feedback, and reading go hand in hand. As Sarah said in her guest blog post, there is no excuse not to keep learning, but you also have to know if you’re applying what you’ve learned correctly otherwise you could actually be unintentionally reinforcing bad habits that can take you years to break.

Good luck!

Where do you find feedback? Let me know!


Guest Post Sarah Krewis: Writer Education and Resources

The Importance of Writer Education and Using Centre of Excellence to Learn

A special thank you to Vania for letting me get my blogging fix by doing another guest post for the blog.

Today I want to talk about the Importance of Writer Education. As a newbie self-published author, I have learned so much based on personal experience over the last six to seven years. I can’t believe it’s been that long since I began penning my debut novel, Broken Tomorrows.

Picture a barrel racing horse bursting from the start line and racing around the barrels. That was me when it came to writing. I didn’t think about everything I should have learned before I started my writing business. In fact, I didn’t even think about the business until after I’d published my book the first time. Even when I republished the book, I still didn’t have my full head in the writing business mindset. I published because I wanted to get my story out there and have people read it. 

There’s one problem when you do things that way; that book I wanted to get out there and have people read, wasn’t being read. 

In 2021, I am pumping the breaks and winding back the clock. I’m marching myself back to the starting line and figuring things out the way I should have done in the beginning. 

Ways to Educate:

There are a lot of ways to further your writer education. You can listen to podcasts like Joanna Penn. You can join Facebook groups like #20booksto50k. You can take online courses from places like WriteAcademy or Centre of Excellence. Or you can read the countless non-fiction books out there about any topic in writing that’s ever existed. 

Centre of Excellence

Today I’m going to focus on Centre of Excellence because it’s the place I’ve now taken a few courses and I really like what I’ve learned from there. Centre of Excellence is a UK based online company that offers courses in everything from Writing, Mental Health, Photography, and so much more. So far I’ve taken their Novel Writing Course, and Proofreading and Copyediting Course. Each course consists of about 10 modules. Each module has a few pages of reading and then a 10-question assessment (multiple choice and essay form). The cost of the courses are pricey at $186-ish dollars, but they are always offering deals and I’ve never paid more than $37 for a course. At the end, you get a diploma/certificate. 

Disclaimer: I don’t make anything from this post. Neither does Vania. I’m speaking on this because 1) I love these courses and 2) I’m going to share a few things I’ve learned in the novel writing course. 

What I’ve Learned in the Novel Writing Course:

POV- One of the most important elements of writing is knowing which POV and how many you want to use in your story. You need to know this before you even start writing the book. Will it be in first person (I, me, us) or will you use 3rd person (they, she, them)? Will you have two POVs or four? 

For my assessment on POV we were given a photograph of a man and women close together being seen through a window. We had to write from both first person and third person POV using the same image. 

My First-Person Response:

I couldn’t believe my eyes, maybe the binoculars had some sort of defection where you see only what you want to see. That had to be it because my husband couldn’t be standing in my neighbor’s bedroom stripping her body of what little clothing she wore. I knew Matthew was hiding something from me; his late nights, early mornings, and his sudden interest in running threw up countless red flags, but I was too stubborn to listen. Sure, we had some problems, fights that were petty on my part, but was that really an excuse for him to cheat? I can feel my throat go dry as I watch him kiss her neck the same way he’d done mine not thirty minutes earlier. But wait! What is he doing now? He’s gripped her by the hair and is twisting her towards the wall. Ouch! I can’t watch anymore. I wonder if I call Cecilia’s house if it’ll distract him enough to ease up. Or did she like it rough?

What I enjoyed about this prompt was that it allowed me to try something different in writing first person. I usually write in third person POV. There were more prompts like this in the course regarding POV but the point of this exercise is to help you determine what POV you’ll want to write in. Some writers start out writing in one POV only to switch and watch the gates of heaven open because of how much it changes their writing and success in sales. Regardless of how many you use, you need to know which POV to write in before you write the story. You can always change it in the second draft, but you don’t want to bounce around when it comes to who is telling the story.

Villain- All stories need to have an antagonist, the obstacle preventing your protagonist from getting what they want. Sometimes your antagonist is the main character and that’s okay. Villains can appear in any genre of writing. Typically, when I hear the word Villain, I think murderer, but that’s not always the case. During the course, we were asked to write a small passage where our villain commits a crime. As a Domestic Suspense author, this was a prompt I allowed myself to escape into. I swear, I’m a nice girl. 

My Villain Response:

Mason wiped the sweat off his forehead, creating a brown streak of mud along the hairline of his overpriced haircut. It was almost finished, the cage foundation took longer than he wanted but within the hour, he’d be ready to place the cage and pour the cement. Deep down a voice told him to stop, maybe it was his father who passed away years ago, leaving him in a world with untrusting women. His mother had never been this way towards his father, he knew that to be true. But, the women needed to learn and this was the best way to teach them. 

Once everything was in place, he walked the three feet to his car and pulled out the five-foot three woman, wrapped in a soft blanket and tied at the ends like a present. She wasn’t screaming anymore, probably tired out, but be noted the rise and fall of the blanket. She was alive. Bonnie was her name, a cute girl he’d picked up at a local hotel. She’d been desperate, easy…not his usual M.O.

Back at the cage he placed the blanket on the ground and untied the top, giving her fresh air. He’d leave the blanket, he wasn’t that heartless, and a bottle of water against the railing. The rest would be up to her. 

He padlocked the cage and covered the twelve-by-twelve frame with nearby limbs and bushes. As he climbed into the car, he pulled out a notepad from his dusty suit and added one more tally mark on the page. Fifteen and Counting…

These prompts are without editing. My point in showing these two examples to you today is to show you the kind of writing you can do when given prompts. A wise woman once (or twice or three times) told me that in order to get better at writing, is to keep writing. Taking online courses is a great way to get motivated to doing prompts. You never know…one of the exercise prompts could lead to a really great story idea. 

I’ll be writing Mason’s story in 2022 or 2023 and I cannot wait to use what I learn this year in my writing in the near future. 

Writer education is such an important element into being successful in the writing business. Don’t skimp on it just because you want to get your story out and into the world for people to read. They won’t.

Side note: Centre of Excellence is just one of the many resources out there to continue your writer education. While it’s not as expensive as some other courses I’ve seen out there, I’ve also noticed it doesn’t give personal constructive feedback on the assessment essay problems. It’s not a perfect solution but the information is fulfilling. In the end, you have to find which route is best for you. Online courses are one of the many options out there and it’s all about what suits you best and only you can determine that. Like I’ve listed above, there are many podcasts available, books in the millions with all kinds of information on how to write, edit, and market a book, as well as blogs. My final point is that it doesn’t matter what avenue you get your education, there is enough resources out there for authors, in many income brackets, that there’s no excuse why you shouldn’t be constantly learning the craft of writing.

What are some ways you further your education in the writing business? Share in the comments below. 

Thank you again, Vania for allowing me to guest blog today. 

Until next time, Happy Writing!


Plotting vs. Pantsing: How to have the best of both worlds

Lots of people ask me how I write so fast. Not only because I make time to write, but I genuinely enjoy the writing process and sitting down with my characters is actually fun for me. I don’t need all the accountability groups out there, nor do I need someone guilting me into getting my words written. Other writers ask me what I do, and I’ll tell you.

I’m a plantser.

It’s as simple and as messy as that.

Being a plantser, for me, means I come up with the general idea of the story. This means piecing the plot together weeks, even months, before I start putting anything down on paper. Hey, my brain is a messy, yet, organized, place. As the sign says in my nail salon:

watercolors in blue and grey. Text: welcome to my beautiful chaos.

Anyway, bits of dialogue comes to me, what the characters look like, their motivations and stakes. When I do sit down to write, what I know looks like this:

If you think about your book as an alphabet, I know the beginning, some of the middle–the biggest plot points that make up the story–and the end. I don’t always know the exact end except that they’re going to be happy and together, usually with a marriage proposal. I’ve been told in reviews I rush the endings of books, so I try to take my time, really make the characters work for it.

The rest I kind of figure out as I go along. I write completely in chronological order because I’ll mess up the character arcs if I don’t. Some say they write out their favorite scenes first, but I think that’s silly. The whole book should be your favorite scene, and a reader is going to know which scenes you didn’t like writing because they won’t like reading them.

I should have bolded the O, because at around 40k is when I make something huge happen. I’m not sure if this is the best way to combat that sagging middle, but so far it’s worked for me. When that happens, I try to make sure that it strengthens the couple and they can see how good they are together.

In romance you also have the “big bad” where they break up and the characters have to figure out if love is a good enough reason to go through the changes they have to go through to stay together. James Scott Bell says that’s a character’s “look in the mirror” scene in the book, but he pegs that at about 50% of the way, where I think mine is more 75% of the way, or I try to have about 20,000 words of the book left.

So I suppose we could add a few tags to the chart above:

There are little things that you have to add, but I think when you write a lot of books you do this intuitively and you don’t necessarily need to be told to include it. Like the Getting Together part of the story. They reconnect, or they meet, whichever romance trope you’re writing, but with the attraction also comes the reasons why they would never work as a couple. He’s a recovering alcoholic, she owns a popular bar. In the story I’m writing now, Juliet left Finn in college for another guy. She comes back eleven years later, and while she’s keeping a huge secret, that’s not even part of the story right now. He is still in love with her, but he hates her for leaving him. That’s a lot of conflict, and we’re not past the first chapter.

I like the freedom to fill in the blanks. Pantsers think that they don’t have any freedom when they have to plot a book, but if you think of the bones of the story, you can fill in the muscle as you go along and adjust accordingly. In the series I wrote last year, a character killed another character. It surprised me as much as it surprised the other characters because I was already planning books with this character still alive. The books I wrote after his death though are so much better. So while I like having plot points to work with, I appreciate having the freedom to pivot when needed.

This doesn’t mean that when I start writing that I have the whole book planned out. I notice now looking at the chart I made, I have the Something Bad figured out and I’m at 38k right now, about where I like the Something Bad to happen, but I completely have no idea how the BIG BAD is going to work, or what it’s going to entail. They have to break up at some point. There has to be so much weight on their relationship they crumble, but they have to come back better than ever. So, I’ll keep plotting as I write and something will come to me.

Sometimes when you’re traveling the main highway, you have to take detour but you can find some awesome things when you’re taking a side road.

All filled in, my chart looks like this:

This will be as close to a formula as I get. I’ve tried reading craft books like Save the Cat Writes a Novel, and Romancing the Beat and a few others. Nothing makes sense to me. I mean, in Save the Cat, the idea is to have your main character save a cat so your readers can see what a good person he is. Okay, then they say, well, put that in the first five percent of your book. I can’t think like that. The closest thing I come when thinking in those kinds of terms is when I say, “Put your inciting incident as close to the beginning as possible. The first page, if you can.” I go by this because the longer you keep your reader from finding out what the book is going to be about, the more of a chance you have of losing them. In romance, that means shoving your main characters together ASAP. And maybe the guy does “save the cat” by helping her cross the road, or he’s the grumpy boss who swallows his temper to help an intern pick up scattered papers. But it feels so, I don’t know, contrived when you say, I’m going to put that in, right HERE.

Some of the best writing advice I have read was from the book The Bestseller Code. I love that book, and I think I might have borrowed it out because I don’t know where it is but I want to read it again. They explained why the 50 Shades books did so well, and it’s simply this: for every good thing that happened to Ana and Christian, bad things counteracted it. Their highs and lows in book one looked like this:

I grabbed this from Deidre Beecher who posted this on a Quora thread, and you can look at it here. That’s what I try to do with my stories, too. Give my readers emotional highs and lows. You have to give them hope the couple will make it while tearing them apart.


So that’s my process in a nutshell. When you write a lot some things become innate and you do them without knowing you’re doing them. I’m not saying my way is the best way–I’m hardly a bestseller, but I’d like to think I know what a romance consists of. I’ve been reading them long enough. A lot of the secret is finding out your genre’s tropes and being sure to include them.

I plan out more than a pantser is probably comfortable with, but I leave way too much out to make a plotter happy. That suits me. I have a process that works and I’m not going to question it.

What’s your process? Let me know!


Here’s the first scene of book one of my billionaire series–not the one I’m letting breathe, but the second series I’m working on.

Thanks for reading!

***

My gut twists and sweat runs down my back. 

This is the meeting I’ve been waiting for. This is the meeting where Ryan Carmichael finally gives me what he promised me the day he took me under his wing. I shift in the leather seat that sits in front of his desk. My jacket feels too tight, my tie threatens to choke me. I’ve worked for this moment since I was ten years old, a little boy crying in his backyard.

The man standing in front of a wall made of glass looks over the city of Briarwood, his hands clasped behind his back, the world, literally, at his feet. 

I’ve always wanted to be him when I grew up.

Now he’s giving me the chance.

“My daughter needs a husband,” Ryan says without turning around.

I should have known his deal would have shackles. Shackles I will gladly lock around my ankle. “And you want me to marry her.”

Ryan laughs. “Not what I meant, son.”

“Then what did you mean?”

“Colt, I’ve raised you like my own kid the second your father high-tailed it out of the city. I’ve rewarded you like my own flesh and blood, and punished you, too.”

I press my elbow into the chair’s armrest and rub my lips with my finger. In the twenty-six years since my dad abandoned me and my mom, Ryan has been more of a father to me than my old man ever was.

“I’ve never complained.”

Ryan turns away from the windows and leans against his desk. “You haven’t. Not once, and that makes me believe you’re the only one who can do this job for me.”

Not marry Elayna?”

“No. She needs someone. She’ll be thirty-five years old in three weeks. Her mother is planning her the biggest party since . . . God knows what, hoping it will show her she finally needs to grow up. You know as well as I do that girl parties every weekend. She doesn’t need a birthday excuse to hit the clubs, and it needs to stop. She needs a husband to rein her in, and you’re just the man to find her one.”

“Elayna’s gorgeous, Ryan. She can find her own husband.” For the past ten, no, fifteen, years, I’ve been waiting with dread for her to do it. The only thing I want more than Elayna Carmichael is half her daddy’s company.

“She’s drunk all night and sleeps all day. She’s not looking for a quiet life. If you want to sign on the dotted line, you’ll make her see reason. When she has an engagement ring her on finger, I’ll draw up the contract.”

I think he’s joking, but his eyes glint hard, and his lips are pressed together.

“You’re serious.”

“As a heart attack.”

Fury zips through me. I haven’t worked my ass off for the past fourteen years to have a woman determined to do her own thing come hell or high water take it away from me. “How in the fuck am I supposed to do that?”

Ryan stiffens. “Watch yourself. I don’t think you should talk to me like that.”

“How the fuck—” I say deliberately, looking him dead in the eye— “do you think I should talk to you when you drop something like this on me? You promised.” 

I sound like a whiny kid, but what he’s asking me to do will be impossible. I’ll never see half this company. All the time, sweat, and tears I put into helping Ryan Carmichael build Carmichael Financial into the powerhouse it is today, right now, will be for fucking nothing because Elayna Carmichael, gorgeous, rich as sin, Elayna Carmichael, is a high-functioning alcoholic who does nothing but party and spend live off her trust fund. Almost thirty-five years old and she doesn’t have a job, does nothing with her social work degree she earned from the private university Ryan sent her to. The paparazzi have a blast reporting her comings and goings from all of Briarwood’s hotspots. 

She’s a train wreck.

A heartbreakingly beautiful train wreck.

“I did make a promise, and I’m not breaking it. I just need you to do this for me, Colt. You’re a good judge of character. You’ll find her a man who will treat her right. Dry her out. I’m not getting any younger. I want to see her settled.”

I swallow thickly. “You’re not sick, are you?”

Ryan huffs a laugh. “No. Just getting old. I don’t want to run myself into the ground. Marla wants to travel, see the world. Can’t do that when Elayna—well, we don’t need to talk about that. Finn Sullivan, bless the man, has kept her out of trouble, but he’s not God.”

“I’m not either.”

“No, but you can find her a man she’ll want to dry out for. Find her a man who will take over my fifty percent when I retire. Find her a man you’ll want to work with.” He stares hard at me.

I get it now. He’ll write off fifty percent of his company to me. Later, when he retires, I always assumed the other fifty percent would go to Elayna who is an only child. She’s not capable of running her father’s billion dollar company. Didn’t go to school for it. Ryan’s asking me to find a partner. 

“That’s a tall order.”

Ryan rounds his desk and pulls out a piece of paper from a drawer. “I’ve done some preliminary work for you. I’ve shortlisted my picks.”

I meet him halfway and take the paper he holds out. I scan the names and push aside a twinge of hurt when I see Sullivan’s name on the list, but not mine.

Ryan thinks I’m good enough to take over half his company, but not good enough to marry his daughter. 

Well, fuck him.

And fuck her too, for not seeing what’s smack in front of her face.

Publishing Predictions of 2021: Pricing

I love the new year! Not only for fresh starts, but because of all the publishing predictions that come our way. It’s so interesting to me how the publishing industry changes shape, like water poured into differently shaped containers. Authors and publishers will always be around in some form, but we have no idea what form it will take!

I was listening to the 6 Figure Author podcast last night while I was making dinner and cleaning the kitchen, and they broke down a few of Mark Coker’s predictions. He founded Smashwords, an ebook aggregator for authors who want to publish their book wide. He keeps his fingers on the pulse of the industry, and his hate for Amazon aside, it’s always interesting to hear his take.

If you want to read his predictions in its entirety, look here, and thank you to 6 Figure Authors (Lindsay, Jo, and Andrea) for discussing some of the topics, too! And if you want to listen to them instead of read me, that’s cool, and you can find their episode here. They talk about some of Mark’s predictions during the first half of the show.

Anyway, so what I want to talk about today is pricing your book. The decision takes a lot more thought than just wondering if you want to sell your book for $3.99 or $2.99, and one of Mark’s predictions states that authors will lose more and more of their royalties. Here are a couple of his reasons:

Subscription service. Of course, this is a jab at Kindle Unlimited, and it’s a business decision if you want to enroll and be exclusive in Kindle Select or if you want to be wide (on other retailers besides Amazon). What a lot of authors don’t think about though is do they want the sale or the page reads? And do they want 70% royalty or 35% royalty. I price my books at 2.99, which earns me a 70% royalty. I earn a little over two dollars for a sale, but when someone reads my book from start to finish in KU I only earn $1.64 give or take depending on how long my book is. (My small town wedding series falls between 69k-72k). Mark says that the subscription service devalues our work, and maybe that’s true. On the other hand, on the podcast they talked about how a subscription service allows more people to read than ever before. A KU subscription is about 10 dollars a month, and Amazon is always doing promotions. Enrolling my book in KU could find me readers I may not find other places because they can’t afford to purchase books singly. Kobo also has a subscription service, but authors don’t need to be exclusive to Kobo to join. Of course, this is what we want from Amazon, too, but don’t count on that happening.

Paying for advertising. No one wants to pay for visibility and discoverability, but there is no business where you don’t have to, either.

And it only makes sense to advertise on Amazon when a customer is already looking at books and in the mood to buy and read. Mark’s problem with this is we’re already paying Amazon to sell our book, we shouldn’t have to pay them to advertise it, too. When you think about it though, indies who are making a lot of money off their books don’t rely solely on Amazon Ads. Like I said in my other blog post about why I left an Amazon Ads FB group, indies making a living wage aren’t agonizing over the price of their bids. The bulk of their sales come from their newsletter subscribers, newsletter swaps, and in general, publishing consistently and letting Amazon do a lot of the discoverability work on their behalf. To be successful, you don’t have to buy Amazon Ads. Craig Martelle put it best: Amazon ads bring in new readers–your newsletter keeps them.

What should you look at then, when pricing your ebook?

How new are you? When you’re new and you spent a lot of time on that first book, you want to get paid for it. That’s what I’ve come across, anyway, speaking with new authors. That makes them price their book too high, and in a world where readers, yes, are used to a subscription model, you are not going to find sales. I found this book when I was scrolling through one of my FB groups:

I’m sorry, but this is her first book, and the look inside is all telling. She’s not going to get $5.99 for this book. She’s also wide, not in KU, so she can’t even count on a few page reads to bolster her spirits.

How many books do you have out? If you only have one, you’re better off pricing it as competitively as possible and quickly writing the next book. Once you have a large catalogue you’re freer to experiment. Have a permafree first in series, create box sets and run promos on those. The author above can’t use free days that a Kindle Select participant can. When you have more books published, you can have some of your backlist a little cheaper and charge more for the new releases. All my books are $2.99, but my catalogue is in KU and I don’t think too much about my prices because I concentrate on KU readers.

What is your genre? Supply and demand is a huge consideration when pricing your book. I write romance where there is a huge supply, but there is also great demand. It makes visibility difficult and there is too much supply for an author to overprice their books. Readers don’t have to pay to find books to read. In fact, a romance reader could download free books and read for the rest of their lives. There is just too much free content out there. Whether or not that reader is getting what they pay for is something else entirely and I’ve talked to death about quality on this blog. That poor author above writes romance, and she will never sell a book for $5.99 when that is more than half a subscription cost to KU for a month.


Mark Coker is all about readers trained to devalue our work, but it’s not just the publishing industry that has this problem. Spotify has been known for not paying their artists, and Audible will only give you a higher rate for your audio book if you are exclusive with them. And who wants to be now that their gross return system is all over the news?

If you want to be paid for your work, there are only a couple things you need to do: put out a good product–no one likes to pay for junk, and that includes a poorly written book–and nurture an audience. If you have a group of readers who will read you no matter what, you can price your books accordingly and know your readers will pay because they enjoy your books.

Amazon isn’t the problem. Subscription models aren’t the problem. It’s indies who are impatient and don’t publish quality. They give their books away to whoever will read them (especially in exchange for reviews), and they can’t nurture an audience because they don’t publish consistently. Everyday in the groups I see the indies who are doing it right, and the indies who are doing it wrong, like the romance author above. Of course, it took me a few years to figure out what I’m doing wrong, and now I’m adjusting accordingly and hoping to learn from my mistakes.

My main point is, your readers will pay you.You just have to find them first.

Another interesting article about pricing and how much authors are paid. It’s not just indies having a tough time: https://mybookcave.com/authorpost/how-much-do-authors-make/

Do you agree? Disagree? With me or with Mark? Let me know!


Happy Monday! Catching up and leaving FB groups.

Good morning, dear readers. I hope you had a restful weekend!

Congratulations to Avalon Greene for winning Derek Murphy’s book! Unfortunately she can’t claim her prize because of her location, but I wanted to thank her for commenting on last week’s blog post!


Last week I started book 2 of a new series while my other series breathes and I can take a step back and give those books another edit with a fresh eye to look for inconsistencies. It’s a huge interconnecting story with a handful of plot threads and before I pass it on I need to take one more look at it. I’m not sure how long I’ll wait before I open those files again, but I’m enjoying working on this new series and I’m not in any rush to publish. 2021 is the year to do things a new way, a better way, and realize how I’ve been publishing isn’t helping me gain readers or make a foothold for myself in the publishing industry. I’m 17,000 words into this new book and my soft deadline is for Valentine’s Day. We’ll see how it goes.

In other news, I’ve culled a few more FB writing/marketing groups from my list. Here are three I dropped and why:

  1. An Amazon Ads group. This group was created by a participant in the Bryan Cohen Ads Profit Challenge last year. It was a group that was supposed to help each other by sharing information and tips and tricks to keep our Amazon ads successful. While it’s smart to know the basics when starting to use Amazon Advertising for the first time, there is only so much Bryan can help you with (especially if you don’t want to pay to join his ad school). The members of this group didn’t understand (or stubbornly didn’t want to understand) that ads are only part of the puzzle when it comes to writing, publishing, and marketing. Many were trying to sell only one book, some had not so great covers, some weren’t consistently publishing, and I began to feel like I didn’t fit in there. There is always going to be more to sales and building a readership than tweaking your bid pennies here and pennies there. The Amazon algorithms favor new releases, which is why publishing consistently helps Amazon help you. (Not such great news for me since I sit on books, but there may come a day where I’m confident in my abilities and can publish as I write.) I’m not the ads police, and watching these people over and over debate on what a “good” ad consists of when they’re trying to sell a mediocre book made me clench my jaw too many times. I’m not going state the name of the group because I made some friends there and I wish them the best.
  2. An IngramSpark publishing group. I’m not sure what I thought I was going to get out of this group. I use IngramSpark to publish my paperbacks wide. It didn’t take me long to realize that while authors are smart for using Ingram to get into the bookseller’s catalogue, you should upload your paperback directly to Amazon. I thought it was a well-known fact that Amazon doesn’t play nice with others and if you use IS to distribute to Amazon, your book will frequently show not available. There isn’t a day that goes by when someone wasn’t posting about that in the group and it’s a newbie mistake I was tired of seeing. Use KDP Print to fulfill to Amazon. Use IngramSpark for everywhere else. For your ebook, use KDP to fulfill to Amazon, and try to go direct to Apple (ibooks), Nook, Google Play, and Kobo. The more direct you can go, the less you’ll split your royalties. When you use an aggregator like Draft2Digital, they take a cut distributing your book, then the platform, like Apple, takes another cut for selling it. When you’re trying to make money off a .99 book, there’s not a lot left for you. Use D2D or PublishDrive or even Smashwords to publish to the obscure platforms, but go direct where you can. At least Kobo so you have access to the promotions tab where you can apply for promotional advertising opportunities. Anyway, so many of these groups have members who post questions that can be simply answered by a Google search, and in this new year I’m too busy for that, and my patience wears thin rather quickly these days.
  3. A Book Promotions group. I must have joined this group when I thought it would be a good way to advertise my book. After listening to podcast after podcast explain how (they think) the Amazon algorithms work, and how important your also-boughts are, I would never post my book in a generic group like that. A sale isn’t just a sale–who buys your book and their reading/purchasing history is just as important. That’s something that took me a long time to learn, and authors, even in my Amazon Ads group that I left this morning, don’t want to see it. That’s okay. I’m patient. I’d rather not sell to the wrong people and wait for the right readers to purchase my books. If you think a sale is a sale, and a handful a month is your version of success, then I have nothing to say about it. That is your journey, but we are definitely not taking the same path.

I’m sure I’ll cull more in the coming months. Working full time takes more of my time than I remembered, and my main priority these days will be just getting words on the page. I’m going to turn the Level Up Romance Writers group into my main hub and network and learn from those amazing authors. Going forward, I’m going to make sure the groups I’m involved in align with how I’m running my business and that they aren’t a time-suck or put me in a bad mood. I can’t control what people do or think or feel, I can only control my reactions to those things. I’ve been really good about muting/unfollowing “friends” who condone the violence our president seems to revel in, and though a vaccine is on its way, we are still in a pandemic, most of us hanging in there with our fingernails.

I used to have a huge fear of missing out, but this pandemic has made me see that my bubble is my safe place and that there is no place I’d rather be right now.

I’m being a little more active on Instagram this month, taking part in a #newyearnewwip challenge, which is fun for me since I just started book two. If you want in on the challenge or want to follow me there for the prompts and the snippets I’ll be sharing, look here.

It might be strange to tell you about the groups I’m not in any longer, but there’s also no need to join groups that will do nothing for you. If you’re still kind of new to publishing, join Self Publishing Formula hosted by Mark Dawson. I see newbie questions there as well, but that’s a group that I don’t want to drop so I grin and bear it.

Do you have a favorite writing/marketing/publishing Facebook group? Let me know!


Welcome Guest Blogger Women’s Fiction and Domestic Thriller Author Sarah Krewis

a stack of books. quote says: what i learned when i published my debut novel
Provided by Sarah

I want to thank Vania for allowing me to guest post on her blog today. Our friendship began a little over four years ago, I believe, and with it has come some pretty stellar conversations about the life of an indie author. Today I want to talk about a few tools necessary if you want to succeed in this business, based on personal experience. 

When I began writing my debut novel, four years before I published it the first time, I had no idea what I was doing. Through research, my love of reading, and a handful of supportive people on Twitter, I figured out the barebones of how to write and publish a novel. It still wasn’t enough. 

I was stupid and naive. I thought that because I had a cover made, I had someone edit the book, and someone else to format it too, that it was all I needed to publish my story. Sure, my book cover was really well done. But I was impatient. I didn’t have a clear vision for my story so I wasn’t able to work with the designer to get it how I wanted because I didn’t fully know what I wanted. My editor gave it a first glance edit and made constructive notes. I made changes that I thought needed to be made, then I was done. I thought one round of edits would be enough and I didn’t need to have anyone else look at the book. I had set a publishing date, made the announcement on social media, and was two steps ahead of anyone who’d graciously offered to help me. 

I imagine now, when I look back on that time, a clear picture of those who helped me, standing on a sidewalk. Shock and disappointment on their faces, watching the cloud of dust behind me as I flew straight for the finish line with my unfinished project that I was so sure was this great thing. Back then, I had a lot of support on social media. I felt important, accepted, and successful. 

Then, I published. And I fell flat on my face. 

It seemed like overnight I lost 95% of support from social media. I sold approximately 25 books that first day, which isn’t bad but most of those were family members. Then sales dropped off a few days until I had months with no sales. The friends that were still in my corner were concerned for me and I was lost in a darkness of shame and disappointment in myself. I had no backbone for the blows I endured during that time and I felt defeated. 

My first review was from a FB friend who hadn’t even bought or read the book. That 5-star review was posted on the day the book went on sale. Before there were any sales.  Then, family members finished reading the book a few weeks later and I got more 5-star reviews. A few friends who read the book gave 5-star reviews or 4 stars. I was so excited! 

After about six months, I finally sat down and read my book again as a reader. I couldn’t believe it. The book wasn’t a 5-star book. At. All. At best, if I’m being nice, I’d give it a three. Once we got settled into our new home, I began a new edit and commissioned a new cover. December 1st, 2019, I released the newly edited version of my debut novel, Broken Tomorrows

It’s still not a 5-star book. 

Over the last three years since I first published the novel, I have grown and learned as an author. I have attempted to mend some of the friendships that I lost, and I took a good look at how I reacted and how sensitive I came across to those who knew me. If they left a 5-star review because they didn’t want to hurt my feelings, that’s on me. I never want anyone to feel like they can’t be truthful with me because it’ll hurt my feelings. 

In 2020, I took six months and focused on myself. I reviewed my life since I joined this business of writing and I asked myself some really tough questions, like, is writing really what I want to do with my life? I also stripped Broken Tomorrows off Amazon and redid about 75% of the story with the intent of republishing a third time. How do I know I’ve grown? I took a step back and realized that I need to write something new and fresh. I need to walk away from my characters and meet new ones. I do have a plan for what I rewrote of Broken Tomorrows, but that will come in a couple of years after I’ve shared some other characters with my readers. 

Authors should never pick up the task of writing a book unless they are prepared for everything that goes into it. Here are five tools you MUST understand before you begin writing that book, tools that I learned the hard way are essential to the craft.  

Read Reviews with Caution: As authors, we aren’t supposed to read reviews as they aren’t really for us. They are for other readers to share if the book is worth buying. I can do a whole other blog post about my thoughts on reviews, but I’ll save that for another time. IF you find yourself peeking (believe me, it’s hard not to do), take them for what they are: Someone else’s opinion. Read it, process it, check it, and then move on. 

Get a Backbone: This was one of my biggest lessons I had to learn, and it’s not something that happens overnight. Sometimes we need to read bad reviews and get negative feedback to strengthen us. But we also need to be stronger than the sensitive versions of ourselves. How to do this? Don’t take everything so personal. If someone gives you a negative reaction, take the good you can learn from it and grow. 

Have a solid Writing Community: I went into this business thinking that everyone in the writing community were supportive and loving people. That’s not true. There’s a saying out there that says something like, “other writers aren’t our competition” but in reality, not everyone believes that. While I did eventually find a handful of really great writers who support each other, it’s rarer than you might think. Reach out to other authors in the genre you write and support them. Some of those people may give you support back, or some may use you because your support goes a long way. Know what to look for and at the end of the day, understand that when people say writing is a lonely business, it’s not a false statement. 

Own Save the Cat Writes a Novel: I wish I had this book back in 2014 when I first started drafting Broken Tomorrows during NaNoWriMo. It gives a clear breakdown on each scene that needs to be written and why. It’s the perfect guide for those who enjoy outlining their novels. I get nothing for recommending this book to you, I just really believe in it. You can find the book on Amazon by Author Jessica Brody. 

Invest in Yourself: I used to scoff when people would tell me to do this. I mean, when you don’t have the money for an editor or cover designer, you don’t have it. But, while you may not be able to afford that $1800 Developmental Edit, you can buy books that will teach you how to edit yourself. You can find a way to enroll in inexpensive courses online to teach you the craft. Groupon got me into a Write Academy course and a 6-month subscription to The Writer Magazine. There are deals out there you just need to look for them. Sell items that you don’t use anymore and start a Writing Fund. Network with other authors and reach out to University students. 

Vania knows a lot about making writing a business. If this is your first time on her blog, I recommend following her because she has a lot of useful advice based on personal experience. I’ve learned that you have to treat this like a business if you want to make it as a successfully published author. Don’t let these tips above discourage you from doing what you love, if writing is what you feel destined to do. Writing has a lot of tough moments, but when you are holding your bestseller in your hands, you’ll remember those tough moments as paying your dues for success. 


Writerly things I’m enjoying right now!

Happy New Year and welcome to my first blog post of 2021. I thought I would take this blog post as an opportunity to tell you about a few things that I’m enjoying this month! I know money is tight, and I do like to recommend low cost or no cost items on this blog. Read to the bottom to enter into a giveaway for CreativIndie, Derek Murphy’s new book, Craft Book, a book on, well, you guessed it, craft. It’s one of my favorite things this month.

Let’s get started!

Bryan Cohen’s Amazon Ad Profit Challenge
If you’ve read my blog at all, you’ll know that I am a fan of this challenge. Bryan has taught me what I need to get started with ads, and if I pay attention to ad spend there are very few months where I lose money. It take a little time and patience–comparing ad spend to royalties and pausing ads that are spending more than they are bringing in, but I’m just at the beginning of this journey and what Bryan teaches you is free. While it is a tactic to bring in students to his ad school, he DOES teach you enough to get started. I’m well aware of the webinars and infomercials that are full of “Information” but don’t tell you a damned thing. Bryan’s ad challenge isn’t like that. In the challenge he’ll teach you how to:

*contact KDP and add categories to your book and ebook to optimize the category ad placement in the ad dashboard
*ad a subtitle to your ebook to highlight subgenre or trope to your potential reader.
*teach you to write easy ad copy for the kinds of ads where you can add a hook
*find relevant keywords for your ads
*find a workaround if you published via a different platform than KDP and still want to run ads
*what to bid and what your daily budget should be to be profitable with ads
*teach you what conversion means. If you have plenty of clicks and no sales, something is wrong. He’ll help you puzzle out why your book isn’t selling.

The group also offers a ton of support. His successful Amazon Ad School students help him moderate the FB group page and answers all the questions! They also moderate his FB live segments. There is plenty of support if you missed something or need clarification.

Some information is the same, some is different as between each challenge, Amazon tweaks the ad dashboard. I participate in the background to glean new information, but this will be my 5th ad challenge, and I don’t think I can do anything more with the information he’s given me except 1) join his ad school and/or 2) publish more books.

If you’re interested in his next challenge, it starts January 11th, and you can click here for the signup website.*

*This is not an affiliate link. I don’t get anything for recommending this challenge to you.


The 2021 Author’s Planner
I’m not much of a planner, but when Craig Martelle from 20booksto50k mentions something, it’s worth taking a look. He posted about this author’s planner, and I went ahead and bought a copy. His link is for Lulu, and the book is spiral bound. That is great for not ruining a book’s spine if you need full access to write on the page. Amazon also offers one with a perfect-bound spine, meaning as with KDP it’s glued together. That’s not such a big deal if you need to save a little money and you don’t mind cracking a spine to have access to the whole page. I’m pretty hard on my books and cracking a spine never has bothered me. (Don’t look at the covers of books I’ve taken into the bathtub!)

Taken from the Amazon Product page

The book looks fun and helps you stay on track with writing, publishing, and your newsletter. I’m excited because I have a lot going on in 2021, with new releases, and new “pen name” and the start up of a new newsletter. It’s difficult for me to pivot this way, but I’m going to use what I learned in the last four years to really make a mark with my books. Having a plan will go a long way to keeping me accountable!

Here is the link for the Amazon perfect bound edition.*

Here is the link Craig posted for the Lulu spiral bound edition.*

Let me know if you buy it and what you think.

*These are not affiliate links. I don’t get anything for recommending this book to you.


Five-Minute Focus by Craig Martelle
Speaking of Craig Martelle, what I’m really enjoying these days are his 5 minute focus videos on YouTube. He takes 5-6 minutes to talk about something like hooks, blurbs, covers, motivation, whatever and he’s just a lot of fun to listen to. He’s making a lot of money with his books, and he has a right to be excited, but no matter where you are in your author journey you have a lot to be excited about too, and his enthusiasm is infectious.

Here’s a taste of what I’m talking about. Listen to them all at once, or one a day. He seems to record them regularly. I also like the talks between him and Michael Anderle. If you want to listen to two men talk successful indie publishing with a huge dose of gratitude for what they have, these are your men.


A Book on Craft
Last, but not least, is Derek Murphy’s book Book Craft: How to write books readers love, from first draft to final polish. I’m only fifteen percent into it, but I’m really enjoying it so far. It’s not stuffy like some nonfiction books, and I like his voice and his stories. Just a warning though, if you don’t like books that tell you to write to market, you may not enjoy this one. Derek is all about helping you write a novel and while he wants you to write your passion project, he also wants to guide that project into a book that readers will want to read.

Me reading this book is like listening to a preacher while I’m standing in the choir, but we all need to be reminded now and then that after our book is written and published, it’s up to the readers to decide if you’ve written what they are going to enjoy.

I’ve been in this business long enough (and have learned the lessons) that you can’t make it if you don’t write what readers what to read and package it in a pleasing manner. I’ve seen authors publish books in the double digits and barely sell any every month for the simple fact their covers are bad or the look inside is boring because they started their story in the wrong place.

While it’s not fair to leave a glowing review of a book when I’ve only finished 15%, I have a feeling I’m going to enjoy the whole thing, and I think you will too!

Here are the cover and the blurb:

Image and blurb taken from Amazon.

Everybody wants to write a book, but most authors fall short.

You have a gift, but it’s not enough. Deep magic isn’t a spontaneous explosion of creative energy. That burns too hot. It’s unstable and unpredictable. Real power comes from deliberation, skill and craft. But you need a guide to unlock a writing practice that ignites your true potential. This is it.

You have been told that writing is a type of magic, that all craft-based strategies are blasphemy. But smart authors recognize that even if writing is an art, it’s also a craft to be mastered. It’s time to peer beyond the veil, and unlock your unique brand of powerful book craft.

This is not a book, it’s an initiation. You’re here because you love the alchemical process where your creativity and inspiration bleed onto the page. You’ve tasted the power of using letters to communicate ideas and cast spells, bewitching readers and captivating them with the powers of your mind.

You’ve got a taste for it, but you want more. So you’ve sought me out, and here we are. This information took me decades to uncover, and I don’t reveal it lightly. Not every author is ready to hear the valuable lessons I’m about to share with you, but this book isn’t for them. It’s for you.

The truth is, there are things that great books have in common- and even more informative, there are definitely signs of weak writing, which can be easily identified and avoided. 

This book will help you to…

  • Plot your book without stifling your creativity
  • Hit crucial turning points to keep readers engaged
  • Improve pacing & backstory without info-dumps
  • Increase stakes, drama and conflict
  • Double your word count and stay motivated
  • Avoid common amateur mistakes & lazy writing
  • Heighten intrigue & suspense to keep readers invested
  • How to know your book will sell before you write it
  • Why readers stop reading and how to fix it
  • Simple plotting and outlining strategies so you can write faster 
  • Revise and edit your first draft and identify problems fast 
  • Save thousands of dollars on editing and increase book sales

Ready to move from the slush pile to the bookshelf?
Scroll up and improve your writing today!

If this is a book you think you’ll enjoy, leave a comment at the end of this blog post, and on January 11th I’ll choose a winner and send the winner a copy of the ebook.


2020 is over and it’s time to kick the dust of your boots. There’s a meme out there that says you can’t claim 2021 as your year, but hell yeah, do it anyway. I have. 2021 is a fresh start to many aspects in my life, and I bet it is for you too! Hopefully these tools can help you succeed! Happy New Year!

What. Ever.