Category Archives: indie publishing news

Tentative launch plan for my duet: thinking aloud and plans for the next three months

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It’s a nice thought!

Happy first Monday of 2022! I hope the start of the new year has gone well for all of you!

Two days ago I was thinking about writing another book. It would be a reader magnet for my newsletter, but in the end, I talked myself out of it. I’ve been saying for a while now that I want to start launching some of my books, and I can’t do that if I’m writing. In 2022 I’ve decided to play to my strengths, or at the very least, try to co-exist with them and I can’t write one book while writing or editing another. It will be easier for me to accept it and postpone something new because I’d never get any of my older books off the ground. So I gave myself a pat on the back, even though this book is all plotted out and I even played with covers. I’ll write it after my duet is set and ready to go, and not a minute before.

So, now that that crisis has been averted, I can start to drill down on what I need to get done for these two books. I’m still going to try to launch in April. Being that I still have to listen to both books to make sure I don’t have any typos and I still proofread the paperback proofs no matter what, a mid-April release day for the first book should be doable.

So here’s what I’m thinking:

  1. This week I’m going to look at comparison authors and titles for ad keywords. I already have been doing this a little when I was doing cover research. Billionaire is all over the place now with everything from models in color, to black and white, to objects. I can’t get a bead on anything that’s trending definitely, except it seems a single male still graces more covers than a couple. I have a small list of the big-named authors that dominate the top 100 on Amazon, but I’m also going to dig deeper and make a list of mid-list authors that I may not have heard of that are still doing well. Publisher Rocket is great for finding out info on the “competition” and that software will let me know if it’s worth my time to add them to my comp author list.
  2. This week I’m also going to write my blurbs and try for feedback in the romance groups I’m most active in. I read T. Taylor’s 7 FIGURE FICTION: How to Use Universal Fantasy to SELL Your Books to ANYONE and pulling out the universal fantasies from my books and building blurbs around them makes a lot of sense. You can grab the book, and also join the Facebook group here. Asking for feedback has always been iffy for me a) because I’m not always as active as I should be and you should never ask for a favor unless you’ve already give one and b) a lot of what I’ve been told just hasn’t been helpful. I wrote a blog post about asking for blurb feedback and you can read it here.
  3. I’ve said for months I’m going to create a list of newsletter promos that don’t require a minimum number of reviews. I’ve been sitting on this for months because I haven’t needed it, but it will be a great resources for people, so what I need to do is settle in with a snack, put on some music, and just get it done. I have list after list of promo sites, I just need to go onto each website and break them down. Starting up a new pen name without any reader group/newsletter/ARC giveaways pretty much guarantees me to releasing with 0 reviews. But even though I didn’t get the best results with Booksprout, I wasn’t writing to market as well as I could have been, so giving that site a try with my new books might be something I’ll consider. I have come to realize that if you use Booksprout correctly and publish frequently, it’s a place on its own where you can build a community of readers who will snap up every book you put up for reviews. Changing my mindset may be helpful considering it will take a while to build my own reader group, and nurturing a community on Booksprout may be faster, at least for this year’s releases. If you want to read about my Booksprout experience, you can look here. If you’re curious about the review site, you can look here.

So that’s what I have going on this week–mostly a lot of busy work while I give the books time to rest. During the last two passes I made some changes to the breadcrumbs I had to leave for the characters to solve the mystery part of the plot, and I want to give myself space so the next time I read them through I can see if the changes make sense.

In the meantime, I can nail down the covers I’ve been playing with. Because of the feedback, I switched out both of the models and changed up the background, so it was helpful. The covers for these two books hold a lot of weight because not only are they setting the tone for what’s inside, but they’re also setting the tone for my entire catalogue of books going forward and my author brand. There was no point in niching down if my branding isn’t consistent. That’s another reason why making a list of comp authors by hand instead of letting Publisher Rocket pull a list for me is really important. I need to make sure I’m aligning myself with the correct authors. Here’s what I have so far:

Part of the problem with asking for feedback is that people will throw out solutions like you know how to do those things. When you have limited capabilities like I do, it can be tough to follow everyone’s advice. I asked for feedback for the guy on Addicted‘s cover because I’m not 100% I like the shadow on his forehead, but when everyone told me how to “fix” it, I had no clue, so watch out for that. I can’t use photo manipulation software in a way a lot of authors and graphic designers can, I can usually only look for a different stock photo or try my best with what I know in GIMP. Chances are I’m making a big deal over nothing because both models have shadows. It’s probably more important that they look cohesive and that they belong together as a set.

Finally? A reader magnet? I’ve only been talking about it for months….

Talking with my significant other, he gave me the idea to go ahead and use My Biggest Mistake as a reader magnet. It’s a 74k standalone, and with the way I have my publishing schedule set up, I won’t be publishing it for a while. It’s already edited, formatted and has a cover. What this means is I would have to figure out BookFunnel in a hurry. I have the barebones of my newsletter signup worked out, though I do have a MailerLite course by Holly Darling that purchased on Black Friday for my birthday that I haven’t started yet, either. I have a landing page set up with the welcome email. I think all I would need to do is create an account with BookFunnel and download the book files and add the BookFunnel link to my welcome email for the download. I probably do have time to do all that, but it’s my nature to watch tutorials and see how others do it before trying to do anything myself. Considering that it’s my shortest standalone and that I don’t have plans to publish it anytime soon, I think it makes sense to use it as a reader magnet for the next little while. It doesn’t change too much for me, just adds more to my to-do list that needs to be completed by April because I’ll need to have it all in place for the duet’s back matter.

It really is no wonder why indies have it so tough these days. So much jumping through hoops to play the game.

My inspiration quote for you for 2022 🙂

The last thing I’ll need to do is get all my files ready and submit a preorder for book two so I have have the link available to put in the back matter of book one. It’s not that I like preorders or think they’re beneficial, especially since my audience will be in KU and they don’t preorder books, but in this case, I need them up so I can claim my Amazon Author page and my Goodreads profile. It’s been so long since I’ve done either of those that it’s going to take me a couple days to figure it out again. I can also start running low cost-per-click ads to the preorder and test my keywords to see if I get any impressions and clicks. I’m going to release at full price, though I’m not sure what that will be. Prices are rising, and $2.99 books are considered on the lower-end of pricing. I may bump up to $3.99, maybe even $4.99 since I’m not targeting people who will buy my books, though if they wanted to, I wouldn’t argue. No, my target audience is the whale readers who devour books in KU. I’ll have to up my prices on paperbacks, too, because the of the paper shortages. It’s really too bad because I’ve always tried to keep my paperback books affordable, but IngramSpark is raising the cost of their fees. Between that and the cost of paper, it’s expensive to publish through IS these days. I know one thing, if you put your price on your back cover, IngramSpark makes you match the price in your account, so if you don’t want to keep tweaking your cover, don’t put the price on the back. I’m not even sure if I’m going to publish with Ingram with this new pen name. I probably will, but I just don’t know if the effort is worth it.

So, I have a lot to keep me busy, and of course I’ll keep you guys updated! I’ll have a lot of new experiences to write about in the coming weeks. I hope you all had a fantastic start to the new year!

Until next time!

Author Comparisonitis and leveling up.

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Last week, there was a little kerfuffle online about Sky Warren’s RAM (Romance Author Mastermind) conference, and like a true gossip, I like nosing around and seeing what the issue is.

I’m not writing this to call anyone out or judge any author, in fact, quite the opposite. If you’ve read my blog for any length of time, you know I blog to the new author, the one stumbling around trying to find his way in the industry where there are EIGHT MILLION books on Amazon with thousands more added every day.

This is a screenshot taken from a free webinar by Alex Newton of K-lytics. I screen-grabbed it in May of 2021, so the numbers are a bit outdated–and probably worse today.

I’m transparent in that I’ve written a few books, published them on my own–edited them with the help of a couple of beta readers, formatted them with Vellum, did my own covers. I haven’t found any real success–not the kind we really want when we publish a book. (We can all say we don’t want to make money or be a bestseller, but if you’re putting your book on Amazon, you’re hoping for an outcome such as that and there’s no point in lying to yourself. It will only bog your business down.)

So when conversation turns to leveling up, ad spend in the thousands, and launching to number one in the Kindle store and staying there for weeks on end, we have to realize that a conversation like this is like the difference between a janitor-in-training on his first day, and the CEO of that building conducting a billion-dollar meeting. It just isn’t the same.

I feel like these conversations come up every year, despite the information being proprietary to those conferences. You have to be making enough to be invited to attend RAM, and I am a long way off. That doesn’t mean I don’t appreciate the information that comes out of it, but in reality, I’m not in any position to take it, either. I wrote about that before in a different blog post–we’re all at different stages in our journey and what one 6- or 7-figure author can do is not the same as what I can do with the resources that I have. That doesn’t mean you can’t listen to them talk, or take notes, or tuck away what works for them for later use, but is it going to help you with what you need help with NOW? Probably not.

I think the conflict came with the latest episode of the 6 Figure Authors podcast when Andrea Pearson recapped what she learned attending RAM. You can listen here. (Usually they post it on YouTube, but this episode is not available there. You can also listen to it on your podcast app of choice.) Because I write romance, it’s interesting to hear what the big authors are doing in regards to their business, but I know I’m not there yet. I’m not even in the black most months, so I listen with curiosity, a huge grain of salt, and a wish in the back of my mind that one day these lessons will apply to me.

How can we listen and not compare ourselves to these authors? Here are some things I take into consideration:

Are you doing the minimum first? This is a big one for me because if you’re not doing the 101 stuff, you’re not ready for the 301 level coursework. You know exactly what I mean, too. Are you writing in a series? Are you sticking to one genre to find a readership? Have you started a newsletter? Is your book GOOD? That is something we lose sight of–your book needs to be GOOD. Well-written with on-point grammar and punctuation, good story/genre appropriate/following the expected tropes and reader expectations, good cover, good blurb. If you don’t have the core quality of your product down, you’re never going to level up, or be in a position where that’s possible. It’s the difference between the crappy Frostee Freeze and the huge, brightly-colored popular Dairy Queen. Where would you rather buy your chocolate-dipped cone? (No offense to the Frostee Freezes out there, but ours is located in the ghetto and looks like the movie set of a Lifetime murder movie.)

What are your business goals? Everyone talks about this–what do you want out of your book business? But the fact is, if you don’t know, nothing you consume will help you get there. Why do you write? What do you want to get out of your business? A bestseller? Hit the top ten in your category? Do you want to have a huge launch? How many books do you have? How many books will you have by the end of the year? Are you writing a series? How fast are you going to release them? How long are you willing to do this before you see any success? This is part of the 101 stuff I was talking about above.

Find information that will help you NOW. This is probably why I like listening to the presentations from the 20booksto50k conferences in November. They are very generous and post most of the speakers on YouTube. There’s a little bit of everything for everyone, unlike the mastermind classes where you already have to be at a certain level to get anything out of it. There are a lot of resources out there for newbies–podcasts and blogs, free ads courses, etc. Figure out what you need help with in regards to where you are at the present time. Are you working on craft? Looking for an editor? Exploring doing your own cover? Preparing for a launch? If you haven’t released your first book, listening to someone talk about how they’re spending 10,000 dollars on ads every month won’t matter to you, and it shouldn’t get you down. There’s no way you would (or probably could) spend that launching your first book. You’d never get that money back. Ever. There are so many resources for someone just starting out. My favorite is David Gaughran’s free course, Starting From Zero.

If you’re going to compare, at least be smart about it. I think a lot of what people don’t understand when they hear authors spending so much on their ads is that first, the authors have been writing for years and have a huge backlist (not to mention a huge readership), and second, a lot of their ad spend comes from savings of royalties already made. When you’ve been at this for years, you have savings. You’ve invested your money into CDs or high-yield savings accounts. When your interest accrued every year is as much as someone working a part-time job, you can afford to put some of that back into your ads. If you want to compare yourself to another author and base that comparison in reality, look at their genre. Is it the same as yours? Look at your backlist and how long it will take you to get to the same place. How is their book quality compared to yours? I could market my books the exact same way Janie Crouch does–but my books will never be like hers. Even if I copied the covers, genre, and tropes, our author voices and styles will never match. This is what they mean by “Your mileage may vary.” You are not another author and you never will be. How can you achieve your own kind of success?

I love this recap thread by Zoe York on Twitter. She’s so down to earth and pushes you to do what’s best for you and your books while giving you the encouragement to see that anything is possible if you work hard and don’t give up.

As far as I can see, there is no reason to get angry if someone wants to recap a high-end conference or be bitter they did. It’s the same as buying a marketing book from an author who is killing it. You can grab morsels of information but the likelihood you’re going to be able to apply 100% of what you’re consuming to your business that very second is slim.

Personally, I know why my publishing career is at a standstill. I made poor choices I didn’t know where poor choices. I know now through trial and error and listening to what mid-list authors have done to achieve their success. That’s why I did a 360 with my writing and started writing first person billionaire instead of the 3rd person contemporary romance. Will it help? I don’t know. I don’t know of my writing will resonate with readers. I may not know for a couple of years, and that’s something I’ll have to be okay with. Not everyone will make money in this business and I’ll have more choices to make if I’m not one of them. For now, I’m enjoying the process and I’m having fun writing. I’m not going to be condescending and say that’s all that matters, because it’s not. I want monetary compensation for the time I’ve spent writing and producing my books. Otherwise I would publish them on Wattpad or my own website and call it good enough.

You’ll have to decide what matters to you.

Your mileage may vary.

Thanks for reading!

Thursday Thoughts and Brief Update

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Can I say I don’t know what I’m doing? Because that would probably best describe the state of my mind and author business at the moment. How to successfully launch a book, figure out a publishing plan, and start a successful book business. I know all that takes time, trial and error, and a healthy dose of luck. I can’t do anything about the luck, but I feel like I’ve put in my time, and learned a lot through trial and error. So this is what I’ve got going on right now:

Two books loaded into KDP. All I have to do is press publish. That’s not exactly true as I want to redo the blurbs again. After reading Theodora Taylor’s 7 FIGURE FICTION: How to Use Universal Fantasy to SELL Your Books to ANYONE, I grabbed some great ideas for pulling out the meat of a book and adding it to the blurb. I think one of the mistakes I was making when writing the blurbs to Faking Forever and My Biggest Mistake was that I was writing a 1st person blurb like I was still writing a 3rd person blurb. 1st person and 3rd person blurbs have a different vibe. 1st person blurbs are more personal, told in the voice of the characters. My blurbs were still sounding flat in 1st person because I was following the 3rd person blurb style that I’d adapted after reading Bryan Cohen’s How to Write a Sizzling Synopsis: A Step-by-Step System for Enticing New Readers, Selling More Fiction, and Making Your Books Sound Good. I’m not saying his way is wrong–I loved the blurbs I’d written after reading his book, but all his examples are in 3rd person and I struggled to find a punchy way to write the blurb in the voice of my characters while trying to pull out what really mattered in the book. Theodora’s book really helped and I’m going to redo those and use her examples for other blurbs moving forward. She did a fun interview on the Six Figure Author Podcast, too, and you can watch it here:

Okay, so I have two books almost ready to go besides those tweaks, and right now I’m on a break editing my six book series. I read through the all again, and caught and fixed a few inconsistencies. I’m not going to rehash all that because I blogged about it on Monday and you can read it here. While I’m taking a break, I thought about editing another standalone. I have two that I could do: my brother’s-girlfriend-is-off-limits-trope, or the-one-night-stand-with-my-future-boss trope. The boyfriend one was the most likely candidate since I haven’t looked at it in a while and is 97k. The other one I’m excited about too, and I’ve gotten good feedback from a beta read, though the subject is a little touchy and I’m not sure how it’s going to go over with readers. It’s a little dark, but I’m hoping my readers can understand why he made the choices he made and not think too poorly of him. Those both need another editing sweep and listening to them both will take time. They need covers and blurbs and formatting and all that jazz, which means each book has at least another month a piece before they’re ready to publish.

Instead of working on those, I had another idea pop into my head and I’m writing kind of a beauty and the beast retelling, but I can’t even call it that anymore because he’s not grumpy, and she’s not trapped there–at least not in the way Belle was trapped in Beast’s castle. He’s scarred from an accident, she’s snowed in during a blizzard, and he has a ton of books but that’s where the similarities end. The idea pretty much came out of nowhere and I wanted to write it before I forgot it. I outlined what i knew of the story, but it wasn’t enough to keep it on the back burner and I’m 27k into it right now after only four days. I think I’ll hit about 80k with this one, maybe shorter, as not much is going on right now but them talking and falling in love and knowing that because of what they have going on they can’t be together after the blizzard stops (that’s not true, of course, all my books have an HEA). It’s fun, and I had to do a lot more research than I normally have to. There could be potential for another book with her sister and his business partner, but so far I would have the characters and no plot so we’ll have to see how that goes.

What I’m trying to do is line these up and figure out a publishing schedule where I can make the most of the work I’ve put into these books for the past two years. I didn’t have any business starting a new book, but I couldn’t resist, besides, it’s a good filler for the next couple months with the holidays.

As far as anything else goes, I have a promo with a new site I haven’t tried yet for my holiday box set I have selling for .99. The promo cost $25 so I should make that back KU reads at least if they have the reach they say they do. I’ll let you know how it goes and who it’s with if I have good results. For right now my ads were in the hole and I had to turn off one for The Years Between Us. It was eating up click money and no sales coming in. Those books are old and I don’t have anything new coming in 3rd person so I’ll keep the low bid ads running, but I don’t have much hope for those books anymore.

What am I loving right now?

I’m going to read through Elana Johnson’s nonfiction books. I’ve heard her speak enough that I think her books could be valuable. I’ve blogged in the past about how difficult it is to take information from top indies because they have so many more books, resources, money, connections than we do. I’m hoping that her books are geared toward anyone no matter where they are on their journey, and I can find some tips to help me as I start publishing next year. This is the link for book one in her non-fiction series if you want to check it out. Writing and Releasing Rapidly (Indie Inspiration for Self-Publishers Book 1)

Another thing I’m loving right now is Alex Newton of K-lytics has shared some info for romance writers for free this holiday season! This is taken from his Facebook page (I recommend you liking it on FB!).

I don’t have plans to release anything Christmassy, not anything new, anyway. My Rocky Point Wedding box set takes place in the winter around Christmas, but it’s not a solid Christmas story, or stories. It would be fun to play around with the idea and maybe next summer I can write a billionaire Christmas story for Christmas 2022 and see how it goes. BUT I love industry news, and if you love it too, here is the link to download his free report! FREE RESEARCH REPORT | CHRISTMAS ROMANCE

If you don’t write romance, Alex was an angel and did another report for Mystery, Thriller Suspense, and you can find it here. Christmas mysteries sound like cozies, but you just never know! I plan to watch it as well and see just want kind of mystery sells during the holidays.

That’s about all I have going on at the moment. Now that I’ve started a new book, that will be what I’ll focus on until it’s done. It would be nice to say I’m taking December off, but that will never happen. I honestly don’t know what I would do with myself, and as hard as I work on my books, I enjoy it, too.

Have a great weekend!

Thursday Thoughts and Author update

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Made in Canva with one of their stock photos. I have no idea why happy is in quotes. LOL

Good morning and happy Thursday!

I don’t have a lot going on, but I thought I would update you with some of the things I’ve been working on lately.

For the past few weeks I’ve been editing. I went over my proof for My Biggest Mistake, put in the changes. I got my proof back and I just need to tweak the cover again and it should be ready to go for whenever I decide to hit that publish button. I still need to add the content warning to Faking Forever and add the author note I decided to add to the back of that book, but when I do those things, those two books should be 100% ready to go.

I finished reading through book one of my series and started on book two. I can tell where I found my 1st person POV voice toward the end of book one, and the first half or so will require a little more editing on my part, though I seem to smooth out my writing the best while I’m listening to it during that phase of edits. I’m not in a rush with these–consistency and avoiding/fixing plot holes are my main focus for now. When I wrote my trilogy, I thought dealing with three books at a time was tough, then I did my four book series and I said I would never work with more than that–ever. Now I’m dealing with six, and I have no idea how authors handle a series with so many books.

I guess not every author saves them up, but I have this thing with control and being able to go back and fix mistakes and inconsistencies, and if I published as I wrote them, I would feel trapped. Now I have the freedom to go back and change things if need be, and no matter how complicated or frustrating it is, I don’t think I could ever give that up.

Anyway, so only proofing and editing has made me a little squirrely for the writing part of it, and kind of a beauty and the beast retelling billionaire style plot landed in my lap this morning. After seeing so many tweets about castles because of a certain Netflix movie, I wanted to write about a beast in a castle, too.

Of course, grabbing onto a trope doesn’t mean you’re going to write something that everyone else has written, and because there aren’t any castles in Minnesota where all my books take place, my castle turned into a lighthouse on one of the Great Lakes pretty fast. But still. I’m excited to plot this book out and see where it takes me while I edit my series. My only issue is not being able to focus on more than one project at a time, but I think this would be a great opportunity to try.

made with https://imgflip.com/

In other, personal, news, we have to put one of our cats down this weekend. He’s old and barely hanging on. This is the first pet I’ve put down as an adult, and the first my kids will have to go through. It will be a tough weekend, but loving someone, or something, also means letting go when the time comes.

I’m feeling better with every passing day, so I am grateful for that. I have a follow up on the 19th, and I’m hoping I’ve turned a corner. The side effects of my infection are slowly fading, and I hope I won’t need anything further in that regard either. My son had his last wound checkup last week and was given the call clear. No more followups for him! I’m thankful he’s healed completely–but Pumpkin was his cat–picked him out of a farm cat’s litter almost 20 years ago in a small town not far from where we live. It will be hardest on him, I think, to say goodbye. Here’s a picture of the old man when he was feeling better.

As far as resources go, what I’m loving this week is 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to ANYONE by T. Taylor. I loved this book and I think it will be a great tool to help with blurb writing. She teaches you how to identify the universal fantasies, and gives you plenty of examples in books, movies, and TV shows. She explains why some books sell well and how to get your books to sell well too by identifying these fantasies and including them in your blurbs and ad copy. I’m glad I’m still tweaking Faking Forever and My Biggest Mistake because even though I asked for feedback and worked really hard on the blurbs, this book will help me take them to the next level.

Taken from Amazon.com

Admittedly, I enjoyed this book because it seems to have been written with romance authors in mind. T. Taylor is a romance author and yes, this book skews toward that genre. As with all reference material, you can read the reviews and see if this book is for you.

Besides Bryan Cohen’s free Amazon Ads Challenge that comes around every three months, there’s nothing else that has caught my eye this week. His ad challenge starts on the 13th and you can sign up for it here. If you don’t like Facebook and don’t want to be part of the group, he has offered Slack as another alternative to participate (though he sends all the videos and “homework” to your email, so there’s no need for group participation at all if that’s not your thing). I always recommend it because there is no place else I have found that will give you so much information about Amazon ads for free. And it’s not just about Amazon ads. If you join the FB group, you can ask for cover critique (which is important because if your cover is bad you won’t get clicks) blurb help for your sales page, and ad copy help for your ads. It truly is the most comprehensive free course I have ever found and it is a must if you want to start Amazon ads.

Amazon did a little writeup about him, and you can read it here.

If you missed the link, you can sign up for his free ads course here.

That’s all I have for personal updates. For Monday I want to work on a blog post about promo sites that don’t have a minimum number of reviews needed to use them, but I’ll have to see how the weekend goes. I may not have the time or the emotional energy to write something. Keep my kiddos in your thoughts as we go through a rough weekend.

Thank you!

Advertising Your Book–Categories, Targets, and Comp Authors

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I was browsing through my social media writing groups the other day, and someone said something so profound that it has stuck with me ever since reading it. You know I’m a big fan of writing to market, a true believer in the idea that if you want to write a book that people want to read, write a book like the ones people are already reading.

We resist that idea because no one wants to write what someone else is writing or has already written, even going so far as to say they don’t want to write the same tropes because they have already been done before. This isn’t a blog post about that, per se, but along the same lines, I suppose.

When we write a book and publish it, that’s only half the work, something we don’t find out until the book sinks like a stone in the rankings because no one knows it exists. We might tweet about it, put it up on Facebook somewhere, create some pretty graphics and post on Instagram, or try our hand at some videos via TikTok, the new kid on the block. That bumps us up a little bit, but eventually we’ll run out of new people because free social media only goes so far (ask anyone who relies on Twitter for sales to tell you how far free social media can really take you).

So we turn to paid advertising, and what that author said blew my mind–write what you can advertise.

Just that simple thing. Write what you can advertise.

What does that mean, exactly? Can’t we advertise any book?

Yes. But can we advertise any book to success? Not necessarily.

You can advertise any book, say on Amazon, but if Amazon doesn’t know where to put your book, they won’t show your ad and you’ll get zero impressions and no clicks. That makes genre and categories really important. When you create an ad on Amazon, you have a few ad type choices: you can do an auto ad and let Amazon do the work in figuring out who to show your ad to, you can run a category targeted ad, or you can use comparison authors and comparison titles as keywords. You can also target ASIN’s of books like yours, which I have heard works better, but I can’t tell you from my own experience that it does. I’ve done all four, and I didn’t realize until just now why, but All of Nothing is a billionaire romance and one of the reasons why it has always done so well when I ran an ad is because there is actually a billionaire category to choose from when creating a category ad on Amazon:

taken from Amazon Advertising ads platform

If I choose that, and my metadata matches, Amazon knows exactly who to show my ads to–readers who want to read a billionaire romance.

My age-gap romance, The Years Between Us, doesn’t have its own category, and choosing Contemporary Romance gets me impressions, and even clicks, but if someone isn’t in the mood to read age-gap, or doesn’t like it for whatever reason, I lose that sale. The same goes for Coming of Age, which I have listed The Years Between Us under, but even though it can be considered Coming of Age as my FMC is 18, readers may not like the age gap element of the novel.

taken from Amazon Advertising ads platform
taken from the Amazon ads dashboard
taken from the Amazon Ads platform

There’s a lot more competition using an umbrella category like contemporary romance.

You can always use comp authors and comp book titles as keywords, but if you’re writing a very niche genre (like age gap, haha), or mashing together more than two, you’ll have trouble targeting the correct authors because there aren’t that many. Targeting authors is something you can do on Amazon Ads, Facebook Ads (if the author is available in the list and I’ve heard from several people that list is arbitrary), and on BookBub. If you’re one of few writers in that genre, ads may not work. Not because your book isn’t good, but because the platform doesn’t know who to show your ads to or the audience isn’t large enough.

Does this man you can’t write what you want? No. Does this mean you can’t still advertise? No. But you may not get the results you want. You may waste money figuring that out or come to the conclusion that ads don’t work which won’t be true. I stopped using Coming of Age completely because I lost a lot of money on clicks and I should probably take that book out of that category as it doesn’t honestly represent the book.

I still advertise The Years Between Us but when I do, I use the Contemporary Romance category on Amazon to mixed results. Readers like my ad copy (He’ll do whatever it takes to keep her safe . . . even if that means breaking her heart), they like the cover, but once they read the blurb and realize it’s an age gap romance, sometimes I lose them. Not always, but until I started keeping track of the ads for that book and pausing them when the spending overtook the sales, I lost money on the readers who decided that book wasn’t for them.

I’ve only dabbled with Facebook ads, and I don’t understand enough to give you any kind of guidance steeped in experience. I know that targeting books isn’t as zeroed-in as Amazon, which can be better and can be worse depending on your point of view. Facebook seems to have more flexibility allowing you to cast a wider net, but that flexibility can also cost you money if people are clicking on your ad and deciding your book isn’t for them after all. There are plenty of billionaire romance authors out there, even if you discounted EL James and Sylvia Day. The idea is to drill down as narrowly as you possibly can so the ads platform you’re using shows your ads to only those readers who would want to buy it. But not so narrow that you don’t have anyone in your audience! Creating a viable audience is probably the trickiest thing about Facebook Ads but I’m willing to keep trying because so many authors say that it works for them.

So what does this mean for writing to market and writing to ad platform? Already lots of indie authors balk at writing to market. They want to write what they want to write, as did I when I thought writing “Contemporary Romance” would be enough to build a career on rather than focusing on subgenre. Marketing and targeting those books was expensive and some books I couldn’t get to sell no matter what, like my road trip romance because Road Trip Romance isn’t a category, nor is Close Proximity, and besides Contemporary Romance there isn’t another category I can try. (I experimented with Romantic Action and Adventure, but my cover didn’t fit and I got some impressions, but no clicks.)

Taken from the Amazon Ads platform

I did everything I could from swapping out covers to rewriting the blurb more times than I could count and still, I just can’t sell it. My Tower City trilogy doesn’t sell either, because while there is a sports romance category on Amazon, my covers aren’t made to the sports romance subgenre, and it turns our long distance running isn’t sexy and no one is interested in it. Who. Knew.

taken from the Amazon Ads platform

The best thing you can do is a little research before you start writing. Who are your comp authors? Are they writing what you write? How is your writing different? Is it too different?

You can use bklnk.com (click author tools and use the cat finder) and find all the categories that a book similar to yours is listed under by searching the ISBN or ASIN. Then you can email Amazon and have those categories added to your book. That way you can run auto placement ads and Amazon will know where to place your ad. I asked around to see if there’s a list of categories available in the Amazon Ads platform, but unfortunately there isn’t one.

Nobody likes to be told what to write, but everyone likes to find readers. Make finding readers easier on yourself and do a little market research before you begin to write. I wish I would have known this before I started publishing. I love all the books I’ve written so far–they are some really good stories and I’m proud of them–but I truly do love writing billionaire, and I think I’ve found a niche I can have fun with for a long time. And also as importantly as enjoying the subgenre, I know there is a market for them and I’ll be able to advertise them.

What do you think? Is thinking about how to advertise your book taking it a little too far? Too limiting? Let me know what you think!

Monday Musings: Thoughts on being an indie author, the RWA, and what I’m loving right now.

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Being an Indie Author

Being so fully immersed in the indie community, I see a lot of support indie authors. I think it’s great, you know, who doesn’t want to be supported? But we also say this a lot: who publishes our books doesn’t define us or the quality of our craft. So can we have one without the other? Can’t we say we should support ALL authors–because what we’re doing is hard, no matter who publishes us.

I don’t mind being defined by the fact I’m an indie author. I never wanted the stress of querying, and I never considered a book deal to be anything but giving my rights away for pennies on the dollar. But, if I’m running my business correctly, I don’t feel I need any more support than any other author. Traditionally published authors rarely get much help from their publishers except for certain cases like they’re already a household name, or a book sold at auction and the publisher markets the heck out of that book and author because they want to earn their advance back and then some. If you read a book, do you review it? Are you more inclined if it’s an indie book with 5 reviews, or a trad book that already has 1,000? Maybe it’s a nitpicky thing to be thinking about on a Saturday morning, but I was scrolling through the WordPress reader before I set up this blog post, and because I follow a lot of indie authors, I saw this phrase this morning and it stuck out.

found on pinterest: https://www.pinterest.com/pin/133911788895059672/

Do indie authors need any more support than any other author? I know a couple of authors who are published by small presses. Smaller than small, tiny, presses, and to be honest, I feel like they need more support than I do! Those presses don’t have the budget for marketing their authors, yet those authors, in essence, gave their rights away and now they don’t have access to their KDP dashboard to run ads. If they do run ads off of their Facebook author page, they are paying for ads for a small percentage of royalties. At least I know if I sink time and money into my books, it’s for me. It must be difficult to accept that if you spend time and money on your books and you’ve been published by a tiny press that you’re not only working for yourself, you’re working for them, too. I suppose it depends on what you’re willing to give up and what little you’re willing to receive in return. You can support me, but I’m thinking another author might need it more.

The RWA and Vivian Awards

I just erased about 600 words of what I thought about the RWA and the Vivian awards and all that’s going on with that organization. The more I thought about it, the more uneasy I felt, and I think I’m going to take the easy way out and not say anything. I’m glad my membership expired last year and I’m glad I didn’t renew. I had high hopes for the restructuring of the organization, and for what the new president could do. It seems like it’s going to be more of the same, and in a world where we’re all moving forward in every way possible, it’s not right for an organization who says they champion all writers to hang back. Inclusion can’t just be a concept. It has to be a way of life. I don’t ever want to be a member of an organization that can say it, but not mean it and prove it by their actions.

KDP and A+ Content

I’ve also been hearing a lot about A+ Content on KDP. I haven’t tried it yet, though I know with the impending releases I have coming soon, I’ll have to decide if I want to invest in the time it takes to make the graphics to put anything together. If you use a lot of graphics on social media, you may already have something you can repurpose, and if you pay for Canva Pro, resizing them to the pixels KDP requires is pretty easy. It sounds like an utter time suck to me. I like to play on Canva as much as the next person, but thinking about adding all that extra to my books’ sales pages gives me hives.

If you’re interested, Dave Chesson has a comprehensive blog post outlining its features, and I’m sure in the coming months now that the Kindle Vella sensation is pretty much over, we’ll be hearing more about it and if it’s working for other authors. For now, I can only assume that a good title, good cover, good blurb, and a fantastic look inside will get your further than spending time making graphics. On your book’s product page, you have to scroll to reach the extra content, and if your cover isn’t good or your blurb isn’t hooky enough, a reader isn’t going to spend time on your product page anyway. It all depends on where you want to spend your time. My creative brain would rather write, but my business brain knows there’s no point in writing if I can’t get readers to the words.

Book Marketing with Jane Friedman

taken from her website

Speaking of finding readers, if you are looking for new ways to market your book, I suggest you give Jane Friedman’s book marketing webinar a try. She knows the industry inside out and I’m sure she’ll have new insights as to what is working now and what you can avoid. It’s only 25 dollars and you get the replay if you can’t watch it live, the files she uses, and you can download the video if you want to be able to watch it again. I’ve taken several of her mini-webinars (as I call them) and there is so much value. Look here for the course description. Effective Book Marketing for Any Author (Even If You’re Starting From Scratch)

Billionaire Romance Stats by Alex Newton of K-Lytics

Screengrab taken from Alex’s K-lytic’s site.

If you’re looking at writing billionaire romance like I am, Alex Newton of K-Lytics did a report you can purchase for $37.00. The pre-recorded webinar talks about what is selling in the billionaire romance market, how hot the niche is, what book covers are selling, etc. It’s interesting information, and just knowing that I chose a subgenre that will never die (like vampires he says) gave me some security. He also analyzes different genres and subgenres and all of his mini-reports are chock-full of information. A great value! You can find the Billionaire Romance Report here.

That is all I have for today. I’m 18k into a new project while I get my blurb and cover together for the first book I’m going to release…I’m not sure when. I wanted to this year, and maybe I still will if I can figure out some kind of launch/release plan. Obviously I’m not going to hit it out of the park with one single standalone, but that one single standalone is going to be a foundation for a new pen name and I want to make sure every book I release from here on out counts. Pressing Publish and walking away did nothing (and I’m not quite sure why I thought it would), so I have to figure some things out. If that means waiting, that means waiting, but I’m not going to wait too long. I’d rather publish for a handful of readers than keep these books on my laptop for any more time. I will keep you posted!

Until next time!

Thursday Thoughts, Kindle Vella, and where I am right now.

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I feel like I’m running on a treadmill. I’m making progress toward my health, mental and physical, overall, but hell if I’m going anywhere. That’s how this phase of my writing is going.

It’s tough feeling like you’re not going anywhere.

I’m finished listening to the first book I’m going to release–a 1st person billionaire. There is still a lot to do before I can even get my hands on a copy of the proof, and I’ll create a checklist for you all as I get them done. This book doesn’t have a title yet, something so simple that is going to give me hives. I’ve made plenty of mistakes naming my books, and now that I’ve learned so much in the past four years of writing and publishing, there’s a lot of pressure to apply all that I’ve learned. I’ll still make mistakes, but cover, title, blurb, metadata, keywords, pricing, and everything else that goes into putting the book up for sale, those areas don’t give you a lot of leeway for error. Anyone can tell you who has had to make changes to an already published book, it’s just easier in the long run to get it all right so you can enjoy the launch rather than worry about having to fix the interior or change a typo on the cover. Yeah, that is a lot of added pressure, but slow down and don’t panic, and it will be okay.

Taken from: https://www.amazon.com/kdp-kindle-vella/b?ie=UTF8&node=21613975011

There’s been a lot of talk about Kindle Vella, and this can cause its own kind of FOMO and anxiety. To be honest, I never cared about Kindle Vella, and once I heard someone break it down, it really didn’t entice me to want to try it. What she said is this: Writing episodic fiction is more than just sitting down and splitting up a novel at mini-cliffhanger-type scene breaks. Writing episodic fiction is a skill, in work you can see for yourself such as writing soap operas, telanovelas, and podcast fiction. You have to write with intent. You have to know the story you want to write and how to write it. I have no knowledge of writing episodic fiction, nor do I want to learn simply to try a new platform where I may or may not find success. I know how to write books, that’s it. Short stories, novellas, novels, and episodic fiction all have their own rhythms and nuances, their own reader expectations. Once I heard her say this, it made so much sense that I was glad I didn’t let myself get swept away in the hype.

If you do want to try Kindle Vella, or want to learn more about it, look here:

What is Kindle Vella? And Should You Join as an Author? (Reedsy Blog)
Amazon Kindle Vella for Serialized Stories Launches in the US
Kindle Vella Authors Facebook Group

As with any piece of writing, if you don’t write it correctly, with skill and talent, keeping reader expectation in mind (why are readers reading your work, what do they want to get out of it), you won’t go far. That’s true for anything from blog posts to articles on Medium, to submitting to a literary journal, to writing a book. Rather than jumping on the next big thing, ask yourself if your strengths and weaknesses will allow you to find any success. If you don’t have time to learn how to write episodic fiction, but you can crank out a novel in six weeks, ask yourself which is a better use of your time. You may decide after you break it down that it’s not right for you after all.

I wasn’t able to go to Georgia this week. My SO caught COVID and I had to cancel my trip. He’s doing okay, a little tired, a little achy, but I wasn’t able to go. In a small way, I was relieved. I don’t like flying. It’s not the flying so much as how so many people lately have had poor experiences with the airlines. Canceled flights, sitting on the runway for hours on end only to taxi back to the airport. It’s terrible, and I’m not sure if things will get any better. I never had a good experience flying before COVID (the Fargo, ND airport has never been able to get me to my layover on time) and it seems the pandemic made dealing with airlines that much more troublesome. We’ll figure something else out–he may come visit me in October. I’m just thankful he’ll make a full recovery after a few days of sleep.

So I’ll keep plugging away at my books, setting them up and seeing how I can optimize my launches. Making my books the best they can be, looking forward to fall, and trying to enjoy life on the hamster wheel.

Until next time!

Thursday Thoughts and grabbing ideas from big-time indie authors.

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Happy Thursday! I can’t believe it’s already June 10th. I have a feeling this summer is going to fly by. Last Tuesday night I went out for my usual dinner with my sister and the restaurants were packed! I think that with summer, the COVID vaccine, and most places lifting the mask mandate, more and more people are going to be to out and about. That’s not a bad thing, but our businesses here haven’t caught up with demand. So many restaurants need staff and have signs out front. Fargo, ND, is also getting an Amazon distribution center soon, and it’s going to take 500 jobs away from local businesses that look like they already need help. I’m not against Amazon and I think it’s great we have a distribution center coming here, but it will make for some interesting times ahead and the push/pull it will create in the job market. Maybe I still have a little human resources in me after all.

As for a personal update, I’m 57,500 words into this new book, and I should be done with it by the end of the month. It’s going to be longer that my other standalones. Usually I’m just about getting to the “big bad” or it’s already happened, and I still have a few more scenes to write before I get there. While that rests I’ll get working on my newsletter (no more about that or your eyes will start to bleed) and maybe look through my list of tropes to find something simple to offer as a newsletter magnet. You know, I like writing and can write 50,000 words in about three weeks (according to my document information, I created my current WIP on May 15th). So whether I want to or not I will write something to use as a magnet, and the fun part will be figuring out what that is.

I’ve been feeling okay lately, though I’m far from kicking the infection I’ve had since December. I’m writing a side project on how I’ve been dealing with it and what I’m doing on my own outside my doctor’s help to get rid of it. I’ve done quite a bit of research and let me say that in this area of women’s health, the advancements are sorely lacking. When it’s done I’ll put a link up to it so you can take a look if that’s what you really want, but this blog isn’t the place for that type of thing. I’ll probably put it up on Amazon and other platforms for free as I don’t want to make money off it–just offer awareness in all the places that I can. It will be about 10,000 words, and formatted that might be enough to put it into a hardcopy form but I’ll have to look up KDP Print’s minimum page number count.

You all know I’m on Clubhouse and over the weekend they had an Indie Author’s Conference. They had a variety of speakers, and one evening a 7-figure author spoke about how she launched her books. Of course the “room” was packed and I sat with a notebook and was prepared to take a million notes. I have launches come up too, and I am soaking up a lot of launch plan information right now. Quickly I learned that her launch plan was going to be very different from my launch plan and I left the room discouraged. This author has been publishing for years, has a giant newsletter following, has a lot of books across four pen names and the information, while great, didn’t contain much I was going to be able to use. I am so grateful to the indie authors who are making it who are willing to share their information, but when you’re starting from zero like me and my new pen name and the only information I have is what I’ve learned on my own publishing the last four years, the information they share you may just not be ready for. There were little things like the promo sites she uses (David Gaughran has a great list here) and of course, everything I hear these days is to start a newsletter to keep your readers engaged, and she does reiterate that your book has to be ready to launch. Edited, good cover, good blurb, back matter up to snuff with the call to action of your choice (preorder link for next book perhaps) otherwise it’s not going to matter how you launch, your book will be DOA. I understand all that, but it is still a shame that authors giving advice have to remind other authors of that. At any rate, I will keep scrounging for information first, second, third, or even fourth time launchers can use. Here are the top items in my launch plan that I will start using and keep using going forward:

  1. Start/keep up a newsletter, though I’m not going to be able to participate in swaps until I can get something going and have something to offer in return.
  2. Use promo sites like Freebooksy/Robins Reads/ENT. Every once in a while you hear of a name that hasn’t been shared before that I forget too, like Red Feather Romance, part of Written Word Media specifically for romance authors.
  3. Use Amazon ads. Once I get my pen name up and going I may try Facebook ads again. The few times I have they haven’t worked very well, sucking up my money with no conversion or sales on my end, but that could be an operator issue and not a machine issue. Also, I think that what I wrote in my last blog post is absolutely true: ads work when your book is already selling well. I’ve learned you can’t press publish and walk away. I dropped the ball many times when I should have been working harder than ever to use that new release energy.

When you’re absorbing info from other authors you have to decide what you can use and what you’re not ready for. There is no shame to admit that some of the information you’re hearing is over your head. I understand why organizers of these events ask the big-time authors to share what works for them because the info they provide is invaluable. Not only do they show us the technical/business side of the writing, they show us that it is actually possible to make a living, to create a reader following.This author has been writing and publishing for years and has built an audience and more importantly, keeps that audience fed with consistent releases. You may not be ready for the information for different reasons. You can’t release that fast, or you can’t afford all the things she’s doing, or maybe you don’t even know what genre you want to write in yet and you’re exploring your options. There’s no shame in admitting you aren’t at someone else’s level. In fact, it’s smart or you’ll get overwhelmed and you’ll just go crazy trying to keep up with someone you have no chance at keeping up with. And possibly spending money you don’t have. This isn’t comparisonitis, it’s simply taking what you can, if anything, and moving on to an author more your level who is killing it in their own way. I kind of came to this realization too, while listening to Mark Dawson’s launch plan mini-course I purchased from his SPF University. He’s so far from where I am, all I can do is take bits and pieces and hopefully twist what he does into what I can use for my own purposes.

I like listening to Clubhouse chats, and there are so many people out there who are willing to share what they know. Maybe one day I’ll be sharing what I know on Clubhouse too, but I’ll definitely be starting from zero.

What I’m liking now:

David Gaughran Starting from Zero course graphic. Blue with author photo.

Speaking of starting from zero, David Gaughran has a free course that takes you through exactly that. You can find it here. (Image taken from his website.)

The Six Figure Author podcast did an episode where the hosts talked about what they did wrong at the beginning of their careers. This episode is especially interesting to listen to if you haven’t published yet, and you can listen to it here.

That’s all I have for today! I hope you all have a wonderful weekend!

Thursday Author Updates, 3D Characters and Newsletter Aggregators

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Happy Thursday!

Things are going okay, but as life happens, not everything can go smoothly. More on that!

My paid beta reader has sent back my ugly duckling trope novel and I’m going to dig into her notes as soon as I’m done with this current WIP. (I’m currently at 23k.) I can’t focus on two books at once, and I’d rather have my current WIP done before I switch focus to another book. I skimmed her letter and she noted a small problem with my MMC saying he seemed a bit flat to her. So while I finish my current “my brother’s girlfriend is forbidden” trope, I’ll be brainstorming how to breathe more life into him. I don’t think she’s wrong: I know that since I’ve switched over to 1st person present POV I have a bit of a problem connecting with my characters. I depend very heavily on dialogue to move my stories along and I need to explore how to dig deeper into characters’ thoughts, feelings, relationships, and hobbies, and possibly giving them more backstory to make their current story richer.

If you want to explore how to create compelling characters, you can check out this class with Jane Friedman and Tiffany Yates Martin. I love Tiffany’s editing book, Intuitive Editing: A Creative and Practical Guide to Revising Your Writing and I am on board with anything she has to say with regards to editing and writing craft. You can check out the class here. It’s only $25 dollars and well worth the fee, in my opinion. While I subscribe to Jane’s newsletter–and you should too–I have to to thank Sarah Lou Dale for tweeting about this class over on Twitter. I think I would have missed it otherwise. Thanks, Sarah!

Graphic taken from Jane’s website at https://www.janefriedman.com/craft-believable-and-compelling-characters/

In other news, I’m sure you’re tired of me lamenting on the state of my newsletter, or lack of one. While I think I have it figured out, too many choices will be the death of me, I swear. I just unsubscribed from one, (I think I got signed up by entering a giveaway or something) and I noticed she used ConvertKit. Recently, Jami Albright said in a podcast episode she uses Mailchimp. A friend on Twittter, Scarlett West, said she loves FloDesk, and Craig Martelle, whom I consider a freaking genius when it comes to all things indie publishing and from the 20booksto50k FB group and writer’s convention, uses SendFox. For myself, I created an account with MailerLite, not only because they give you the first 1,000 email sign-ups for free, they have a MailerLite channel on YouTube that will walk you through everything you need to know to get up and going. If their channel doesn’t click with you, there are several tutorials by different marketing experts that also go through MailerLite step by step. Maybe you don’t need that, and I think that’s great, but this is coming from a gal who watched hours of Vellum tutorials before I even opened my Vellum software when I first purchased it. Research nerd, anyone? So, while there are a lot of great choices out there, I think for now I will stick with MailerLite and not be tempted like a kid in a candy store.

Graphic taken from atticus.io

Speaking of Vellum, another thing I wanted to let you know about in case you haven’t heard is that Dave Chesson is close to releasing his new formatting software called Atticus. It will be more than just a formatting software like Vellum–he says it will also work as a writing software like Word or Scrivener. It’s going to be half the cost of Vellum (ebook and paperback capability is $250.00 for lifetime, unlimited use right now) and will be available on all operating systems. (Vellum runs on Mac only.) You can check out the website here and sign up for updates! While I probably won’t purchase Atticus (I like Word and Vellum does what I need it to do), I think it will be a great alternative for those who can’t afford Vellum, or a Mac if you don’t already have one. My fiancé purchased a Mac back in 2018 for me because my Windows laptop just wasn’t cutting it for all I wanted it to do for my books. My Mac runs a lot better and faster and I will never go back to a Windows operating system. (I am an Apple girl at heart, anyway–I’d already had an iPhone and I love my iPad.) So stay tuned to Dave Chesson and his awesome software coming soon!

As for a more personal update, you all know I’ve been struggling with an infection that hit me in December of last year and I’m still dealing with today. I’ve been on four courses of antibiotics and this last one may have done a little more for me than previous prescriptions. Time will only tell as I just finished them two days ago, but fingers crossed that maybe I’ll start feeling better. I thought my body was taking care of it on its own, but that wasn’t to be the case. Anyway, I’m walking more, with a goal to lose a few pounds this summer, and going to a low carb diet. (Besides the mocha creamer in my coffee, of course!)

Another thing I’ve had to deal with is how hot it gets in my apartment. My A/C doesn’t work that great and I need to call our property management and ask that maintenance takes another look at it. I had them out last summer and they washed out the unit, and it worked better for about two days. After that I didn’t bother to call again because fall was right around the corner. But our A/C hasn’t worked well for years and this management company is a bear to deal with. I wish I could move but I’m stuck for the foreseeable future. I had to put up sun-blocking clings to our balcony windows because they face east and it can get soooo hot in our living room when the sun goes down (close to 85 degrees F). Hopefully it will help. If you need to try them where you live, you can look at what I purchased here. (This isn’t an affiliate link.) They were so-so to put up–my son helped me. We ran out, but we figured it would give the cats a place to still look outside. The clings can turn your space into a cave, though, so be prepared for that.

For better news, my daughter only has six days of school left, and it will be so nice not to have to bring her to school and pick her up every day. There is so much road construction going on in my city that I’m going to limit when I go to the grocery store to only and Walmart once a month for the summer. I hate dealing with road construction, especially since I’m not sure where you live, but it all seems so unnecessary. It’s ridiculous and while I’m not one to give in to road rage, I’d rather just stay home.

That’s it for the personal updates and what I have going on. Summer in Minnesota can be pleasant, or it can be hotter than hell and crappy to deal with. It’s nice when we have a bit of a mixture. I already have a sunburn from walking, but the cooler temps give us a little relief, too.

I hope you all are doing well and have a pleasant weekend ahead!