What Draws a Person to Buy Your Book: A VERY Scientific Poll and Results

Your first pages do a lot of work for your book, and this blog post was going to talk all about it. This very scientific poll I ran on Twitter was going to lead the way. But it bought up way more than just first pages, and this post turned into an overall-type thing. I’ve always enjoyed knowing how others make decisions, and here’s a small idea of what attracts readers to your book.

twitter poll

What I found was that some people are really brutal with a book. You get the first sentence with some, others, maybe the first paragraph. That’s it–if your potential reader even gets that far.

If you have a typo anywhere, forget it. I have little patience for typos. I’m starting to feel quite agent-y about the whole book-buying thing. All it takes is one little nope, and I’m done.

this-is-the-cutest-nope-ever-5457814

I would imagine though, that if an author knew how many readers s/he was losing due to a small error, it wouldn’t seem so cute.

The picture above was just a poll, but there were a lot of comments, too:

first lines twitter poll 7

This is a great thing to keep in mind. Your writing style won’t hit home with everyone. I dislike first person present. There is only one author I will read who writes that way. I’ve turned down beta requests and review requests because of this. I might as well be reading something like, right?

first lines twitter poll 5

Reviews were one aspect of the whole thing that I didn’t consider. Mainly because I don’t look at reviews unless it’s a non-fiction book. Taste is subjective, and unless the reviews say it’s poorly edited, I don’t think someone’s opinion would have much weight with me. And I would know if it’s poorly edited by reading the first couple paragraphs.

first lines twitter poll 3

Liking the blurb makes sense–if that is poorly written, there’s a good chance the book will be too. But blur-writing is a skill in itself, and you need to either pay someone who has the skill to do it or learn it yourself.

first lines twitter poll 8JPG

Being swept away by a book is the best sign. If you’re reading on Amazon and you run out of the free sample and you want more . . . that’s the goal of every author right? Because it’s not such a long stretch from being sad the sample has run out to clicking the buy button.

first lines twitter poll 6

Some people give their books way too much of a chance–and I think this happens when someone has already bought the book and doesn’t want their money to go to waste. That’s one thing you have to watch out for when buying indie books from Writer Twitter. We’re all friends, but just because that person is a friend, that doesn’t mean what they’ve written is any good. It’s an unfortunate fact that some of your friends will publish crap. Be it because they can’t afford hire an editor, or didn’t want to take the time, didn’t take the time to have beta readers weigh in on their book, or because they don’t do anything in their non-writing time to get better, (reading craft books, reading other fiction) sometimes you just can’t trust the people you know are good writers (or know how to format correctly, either).

first lines twitter poll 4

While I was thinking of mainly indie books, Jamie brings up a good point. Trad-pubbed authors don’t control the book cover or the blurb. If you’re turned off by those two things, you won’t make it to the inside. Although, if you are trad-pubbed and have a little marketing power behind you, maybe a high number of good reviews or positive word of mouth would counteract a cover you don’t like and a blurb that sounds boring.

first lines twitter poll 2

Leanne brings up the book’s title, something else I didn’t think of, at least for this poll. I’ve lamented in the past about my title for On the Corner of 1700 Hamilton. I loved it then, not so much now. I don’t think the title has helped sales. *Laughs* But I bought the ISBN number for it so to retitle it I would have to trash the number, and that’s a waste of money. But anyway, to get back to Leanne, she likes the title and the cover.
If you want to laugh at some, look here.

first lines twitter poll 1

And last, but not least, Laurie likes the blurb as do most of us.

This poll surprised me, but it shouldn’t have because it’s a no-brainer to have a decent cover and a good blurb. But taste is subjective, and what you like for your own book may not be the best for your genre or your book’s content, so it’s always a good idea to research what is selling in your genre and try to fit in and stand out at the same time. Got it? Good. 😛

If you have a poor cover, some won’t bother with you at all. If you have poorly written-blurb, that’s probably a good indication the inside isn’t written well either, and potential readers will pass you by.

Publishing is a cutthroat industry; readers don’t have time for your poorly written book.

So, what makes a reader buy your book?

  1. A good cover. Something that fits within your genre.
  2. A good title.
  3. A good blurb. Hire someone. Learn how to do it and get honest feedback from people you trust.
  4.  Have awesome first pages.
  5. Format it correctly. Your book could have won the Pulitzer, but if you leave the automatic 8 pt. space between paragraphs, I’m not reading you. Simple as that.
  6. Decent reviews won’t hurt. At least one five star review so when you tweet the link to your book the five stars will pop in the tweet. I’m kidding. Kind of.

I rarely tweet my own books, but this is what it looks like:

never tweet my own books

Might not help if someone found your book on Amazon, but if you tweet it now and then, it can’t hurt.

This blog post was going to be about first pages, but I wanted to feature my Twitter poll, so I’ll write about first pages another day.

Thanks for reading, and tell me what you think!

Vania Blog Signature

 

 

 

The Top 7 Indie News Items from 2017 (that I can remember).

Indie Publishing News of 2017

December is almost over, which means we’ll be welcoming in 2018 in a few days. Maybe you won’t see it happen because you’ll be in a pumpkin pie/eggnog-induced coma, or maybe you’ll be hungover, which is the best way to bring in any New Year. But nonetheless, 2017 will be just a distant memory. Here’s a recap of the top things that happened in 2017!

Amazon came up with Amazon Charts. Some people didn’t like this, some people did. Some people said it was a nice thing for Amazon to do since The New York Times cut back on some of their bestseller lists. Some people said it was a biased list; Amazon would only promote their bestselling imprint books. Whatever you think, there’s another list you can aim for, because just hoping for someone to buy your book and like it isn’t enough.

UnifiedListLandingPage_Charts_PostAC_FINAL_SliceReady_06

Pronoun closed. This caused a mad dash for indie authors as they were a third-party distributor like Draft2Digital or Smashwords. I don’t think anyone received a definitive answer as to why Macmillian closed Pronoun, but there was some discussion of money (isn’t there always) because they didn’t take a cut for distributing.

Speaking of Draft2Digital, it was big news in 2017 when they partnered with Findaway voices, giving indie authors a different way to produce audiobooks rather than relying on ACX through Amazon. Audio is on the rise, and while I hear it’s expensive and time-consuming to do an audio option for a book, more people than ever before are “reading” their books by listening. As an indie struggling with writing, editing, formatting, cover design, and marketing, audio is probably the last thing on your mind. But you don’t want to miss the boat–in the long run, you never know how many sales you’ll miss.

d2d_findawayvoices-600x375

Two other big news items that happened in 2017 concerning audio books are 1) Kobo is now selling audiobooks. This is important because it gives indies another sales channel besides depending on Amazon/iTunes through ACX. But if you like Amazon and are “all in” with them, and you write romance, when 2) Audible added the Romance package to their subscription, this gave indie romance writers another venue for getting their audiobooks out there. It may be more difficult to get your book into the Romance Package in Audible than it is to enroll your ebook into KU through KDP, but it’s still an option if you write excellent quality books.

Kobo-Audiobooks-560x255

Amazon/KDP rolled out KDP Print. That little tidbit of information goes alongside the news that CreateSpace is closing their online store. At first, this caused a stir that maybe CreateSpace was going to close its doors completely, and we’d be left with only IngramSpark (for distribution purposes you should be using them with CS anyway) but this is not the case. CreateSpace may fold, but in its place there will be KDP Print. I’ve looked into this service a little bit, and how you submit your interior files and cover files is the same. It actually makes sense–you have your paperback sales and Kindle sales all on one dashboard. So, in light of that news, I would suggest that if you’re close to publishing your next book, try KDP Print, figure things out before you’re forced to.

Publish-Your-Kindle-Book-in-Paperback-Format-with-KDP-Print

Another thing that popped into 2017 was if you’re looking for another way to have your romances published, the Hallmark Channel is accepting queries through Hallmark Publishing. Because, you know, there aren’t enough ways to have your writing rejected. No, seriously, if you write clean romance that you could easily see as a Hallmark Channel Movie, give it a go! You never know what can happen.

hp17-slide-hallmarkpublishing-853x570-revised

Luckily, I’m not writing in order of importance, because surely the change in how GoodReads handles their giveaways is more important than pitching to Hallmark. This was a huge step back for indies when they decided to stop their free giveaway program for all 2018 giveaways and start charging for giveaway packages. Before, for free, an indie could giveaway paperback books and only pay for the printing and shipping for the giveaway. Now, GoodReads offers two tiers of giveaways, one for $119.00 and one for $599.00. Yes, you read the second one correctly. I haven’t looked into this too carefully, as I haven’t used the free program, and it will be a while, if ever, when I use the paid option. There was a lot of speculation as to why GoodReads did this, and in my very humble opinion, it was because they needed to assert some kind of quality control. It may not be true, but I’m guessing if an indie has the resources to pay for editing, book cover design, formatting, possibly ISBN, then they also have the resources to fork over another $120.00 for a giveaway. On the flip side, if you do everything yourself to save money, then you are less likely to shell out the cash. I’ve had people disagree with me, saying that poor writers still can put out quality work, and I agree. But in terms of GoodReads now charging for giveaways, it thins the herd, no matter what the reasoning is behind it.

giveaway6

Well, for me, I guess that wraps up my year in review for big publishing news. I can do a personal, What I Did in 2017 post, maybe later. I hope you found this blog post interesting–maybe you’ll need to make some changes to what your marketing plans are for the coming year.

If you want to keep your ear to the ground, a good place to start is to listen to the podcast by Jim Kukral and Bryan Cohen, the Sell More Books Show. In their weekly podcast, they talk about indie news on a weekly basis, keeping you informed of what’s going on in the self-publishing industry. Also, follow Jane Friedman on Twitter (@JaneFriedman). She tweets interesting news articles about the publishing industry, and if you can afford it, sign up for her Hot Sheet. If you like to stay on top of trad-publishing news, listen to the PrintRun Podcast hosted by literary agents Laura Zats and Erik Hane. They work at Red Sofa Literary Agency in my home state of Minnesota. Also, follow them on Twitter (@printrunpodcast)! 

If I’ve forgotten anything, give me a shout. I like staying on top of things. You never know when it will come in handy.

Have a great 2018 in the world of publishing! Get your books out there! Good luck!

merry-christmas-3003544_1920

 

Thank you to the respective websites for the pictures that I stole borrowed for this post. Also, thank you to http://www.pixabay.com and Canva for the other photos.

 

Aila Stephens’ Interview and Giveaway (Updated post. The giveaway is closed.)

Aila StephensI got to know Aila wasting time networking on Twitter, and I read her first book, Sex, Love, and Technicalities, when it came out last year.

In celebration of her sequel’s release, Sex, Love, and Formalities, I’ve interviewed Aila, and I am also hosting a giveaway! (More on that later.) Settle down with a cup of coffee, and listen in to my interview with her! Enjoy!

You chose IngramSpark over CreateSpace. Can you explain why?
I was drawn to IngramSpark because of the reported quality of their paperbacks. I don’t know how many YouTube videos I watched where people had ordered copies from both Ingram and Createspace, and most authors liked the paper quality of Ingram better. I also liked the fact that my books would potentially be more attractive to brick and mortar stores—because you know, we Indie authors become household names so quickly. 😉
To be honest, I’m now convinced that using a combination of IngramSpark and Createspace is the way to go.

You published your first book in July of 2016, and now you are releasing the sequel in November of 2017. Can you give our readers some pros and cons of waiting over a year between books?
After SLT came out, life slapped me in the face. It wasn’t just one or two little things, it was more akin to a typhoon of problems pounding at my shore. I tried to keep writing during this rough period, but it was easy to see my creativity suffered and I knew I needed to step away if I wanted to even remotely be proud of my work. It stung…but in the long run, I think Sex, Love, and Formalities is better since I waited. The first storyline was weak—so I suppose that’s the pro. During the absence, I wasn’t writing, but I was thinking.
The cons are numerous. People forgot me. I wasn’t selling copies of SLT, therefore it’s hard to build hype around SLF. I will always worry I lost some of Briella’s voice.
All in all, I don’t recommend waiting over a year between books if it can be helped.

Sex, Love and Technicalities

The gorgeous cover for Sex, Love, and Technicalities. Love!

Now that you’ve released two books, can you tell us some of the things that surprised you about the self-publishing industry, or maybe the publishing industry in general?
It surprised me how much I enjoy the process. I love the fact that with self-publishing everything is up to me…which is also terrifying. There are a lot of rules. Marketing is the bane of my existence. That was one thing I hadn’t expected: How much I dislike marketing. I like creating marketing materials…it’s what to do after that baffles me.
I am glad I self-published these first two books. I think it was a great learning process, and I’m sure I will self-publish again. But the two books I am writing next, I plan to pitch. I’m still uncertain about how long I will pitch them before I decide to self-publish them, but I am excited to learn another side of the publishing industry.

Having gone through the publishing process twice now, can you tell us what you would have done differently the first time around with the knowledge you have now?
With the first book, I would have done more editing. I would NOT use IngramSpark for eBook publication. I also would have formatted the eBook myself from the beginning. I would force myself to market more.
With the second book, I wouldn’t have put my passion on hold for so long. I’d force my unsociable self to be more sociable.

In your opinion, what is the best part of the self-publishing process?
It may sound odd…but making my own book covers. I absolutely love making them. I hope people like them half as much as I loved making them.

sex love and formalities

The dazzling new cover! Her cover design skill is proven here. Great job!

Will you ever query and try for a traditionally published deal?
Yes. That’s the plan with the next two books. Alabama Rain is a book I’ve been working on intermittently for the last year and a half, which will now get my full attention. Then I have a project I’m currently outlining and preparing for which has a placeholder title of Underthings.

Thanks for having me, Vania! I am sure I speak for all your readers when I say thanks for all you do for the Indie writing community. You’re an inspiration!

Thank you, Aila, for taking the time to answer my questions. If anyone has other self-publishing questions, ask in the comment sections or tweet us. 🙂 We’ll be more than happy to help!

Please follow Aila on Facebook Twitter (mandatory to enter the giveaway) Goodreads and of course, follow her on Amazon! Keep up to date on her blog posts, and please take a moment to check out her website.

The giveaway for Aila’s release includes:
An assortment of coffee and tea
A coffee mug
Signed paperback copies of Sex, Love, and Technicalities
and Sex, Love, and Formalities
A $25.00 gift card to Amazon sent to the winner’s email address

The giveaway is open internationally, so don’t be afraid to enter!

Click here to enter!!!

 

Updated to congradulate Rebecca Yelland on winning the giveaway! I hope you all enjoyed Aila’s launch–she had a blast! Thank you all for helping make her day a huge success!

 

The Evolution of Don’t Run Away’s Cover

This is an old, terrible post and unless you want your eyes to bleed, you shouldn’t read it. Or, go ahead if you want to be amused while I flailed helplessly and gave advice when I shouldn’t have been giving it. There are better posts to read about my book covers. Try this one about matching the vibe of your book to your cover and why a “perfect” cover might not always be the right one: https://vaniamargene.com/2024/04/08/my-marketing-secret-shh/


They say your cover is the most important part of your book. I don’t know who “they” are, or if that’s necessarily true, but your cover is important. It needs to convey your genre, it needs to be eye-catching. The font for your title and author name needs to look professional, yet suited to your genre.

This is a tall order if you want to do it yourself. Way back when I was new at this, I didn’t know as much as I do now, and I was adamant that indies could do their own covers. And you can. You should.

But let’s step back and figure out what a “good” cover is.

I wrote Don’t Run Away as a NaNoWriMo project in 2015. After I released Summer Secrets, I started editing it, I mean, really editing it, so that it was publishable. I took out all the head-hopping, the mixed up POVs, and I turned it into the book that’s going to be released on the 18th. So for the year I spent editing, I blogged about the publishing process and making your own cover. While I blogged about making your own cover, I came up with some doozies, that were, ah, well. See for yourself.

blog post 1

Yeah. I blogged about creating this cover. Did I say that I liked it? No. Am I embarrassed that I put something like that on the internet? Yes. But that was naivety and inexperience. Cover design takes practice and a good eye.

Did it get better? No.

back cover blurb

Then I came up with this piece of crap. Yeah, it’s better than that pink monstrosity above, but I would never buy a book that had this for a cover.

Luckily for me, lots of time went by, and I took a break.

When I was nearer to publication, I came up with this:

20813949_10155382724650751_814775920_n

And that’s not so bad. I even would have maybe used this. But the problem was, or is, is that Don’t Run Away is book one of a trilogy, so not only did I need to make one cover, I needed to keep in mind that I needed two other covers, and they needed to look like they belonged together.

I came up with these two for books two and three:

I mean, as far as covers go, they aren’t that bad. But ultimately, I turned all three of them down because, in the end, I felt the couples looked fake. When you look through sites like www.canstock.com or www.dreamstime.com there are three different categories of people. Real people:

canstockphoto11400894

You don’t want real people on your cover. I think this is where a lot of indies go wrong. Real people aren’t models, and the photographer didn’t touch up the photograph to make it look less real. I suppose if you found the perfect person, you could run the photo through some filters, modify it somehow so that she doesn’t look like a real person giving you a goofy look through some weeds. But you definitely have to do something to it. That’s where the pink “hell no” cover at the beginning of this post comes from. Real people don’t work.

The second category of people on stock sites are real, but they look better than real.

canstockphoto15361212

She looks good, ya know? She looks like model material, but approachable. The photographer added some sunlight. Depending on your genre, these make perfect covers.

The third category of people are fakes:

woman-grass-young-outdoors-fashion-portrait-style-boho-40902938

There’s a genre for actual models (erotica and porn), and I didn’t need anything like her for my covers. I needed my couples approachable. My characters aren’t billionaires, they aren’t sheiks, or princes, or even CEOs. My characters hold down-to-earth jobs and have real people problems. I needed my covers to convey that.

So I did manage to find this couple, and I was lucky to find two other couples that looked like they were taken by the same person. Two of them were, but the third was taken by someone else. I probably won’t write anymore trilogies, but if you do, or even a duet, or even more than three, make a plan for your covers because it’s a pain in the ass to change them. Not only do you have to go through the submission process again for CreateSpace, if you use IngramSpark, they charge you for every change you make. And you have to remember to change your cover on Goodreads, too. (Which isn’t the best because your old cover will always be attached to your book on the book’s page.)

Here are the three I chose for my covers:

canstockphoto11573436 (2)
canstockphoto38274429 (2)
canstockphoto46133644 (1)

I also decided to make the whole picture wrap onto the spine and back cover, so the position of the couple was important too.

Here’s how Don’t Run Away turned out:

don't run away cover

I’m pretty proud of it. And it turned out nice in person (ignore how goofy looking he is):

IMG_9499
IMG_9500
IMG_9501

Of course, even when you find the perfect picture, you need to play with font, where everything will go, that kind of thing. At first my cover looked like this:

Don't Run Away Experiment

And I didn’t have any qualms about it. But after the proof came in the mail, I realized the title was way too big. It didn’t need to be that large. My friend Gareth made the crack that, what, I didn’t need people be able to see it from outer space? No, I didn’t. So I fixed it, but then the spine was off:

23134703_10155603226795751_388290689_o

I was tempted to leave it, but I couldn’t. So again, I sent it in to be fixed, and it came back okay.

I guess my point is, covers go through an evolution of sorts, and it’s never too late to start playing around with fonts and photos.

Look around at other covers and see what’s popular in your genre. Maybe even see if other covers are using the same people you’re thinking about using.

I found this nice one while looking around:

fake running to love

The site selling it wanted $50.00 for it. I’m sorry, but I like mine better, and it was free. Well, did pay http://www.canstock.com five credits for the picture, which turned out to be around 4 dollars. The fonts I used were all allowed for commercial use for free and I downloaded them from http://www.1001fonts.com/. Be careful if you use this site because some are for commercial use, and some are not.

That ends my cover adventure for Don’t Run Away. If you want to know how I used the photo for the spine and back cover, let me know. It’s fun, and it solves the problem of what to put on the back. Some people don’t care about the back since you’ll sell more e-reader versions, but still. If you ever do a book signing or a giveaway, perhaps on Goodreads, you’ll need a paperback version.

Let me know your thoughts!

 

 

Why I Canceled my Twitter Chat

Last night I canceled my chat.

CANCELED

I think there was some surprise, and there was a little disappointment.  But I’ve been running it since April, and while it has been fun and I’ve made a lot of friends, I think I managed to get all that I could out of it.

Let me explain.

There are a lot of chats out there.

There are a gazillion chats on Twitter. You can find a chat on any day of the week, sometimes more than one, sometimes even more than two or three or four.  There are only so many hours in the day, and writers are busy. When they decide to give up some writing time to participate in your chat, they are giving you a gift. But since there are so many chats on Twitter right now, I was finding it hard to compete.  And because there are so many chats on Twitter, it was hard to stay original. Finding topics and themes that weren’t being used by other Twitter chat hosts was impossible. (If you want a complete list of chats and Twitter writing games, look here. Mica does a wonderful job of keeping everything in order.)

I chose the wrong hashtag.

My chat never achieved the elevation of other chats. This isn’t me being whiny, I’m just stating a fact. I had my regulars, my friends who wanted to support me (thank you!), but in all the months I hosted, it never blew up to the epic proportions I wanted. I think this had a large part to do with my hashtag. #SmutChat was a chat for everyone, and I tried to make that clear. But I think lots of people avoided it because they thought we were going to talk about romance or sex, or only the Romance genre, or Erotica. Had I chosen a more generic hashtag, I may have seen more movement. Perhaps if I had chosen to go full-blown smut and only focused chats around that topic, I could have drawn in the romance and erotica writers. I tried to go down the middle of the road, and it didn’t work. That was my mistake.

I was going broke.

At the end of #SmutChat, I gave away a writing resource that tied in with the topic. To me, this was genius; to everyone else . . . no one seemed to care all that much. In actuality, I had to plead with people to enter the giveaways, and there were never more than 6 or 7 people entering the giveaway at the end of every chat. There is so much free stuff on Twitter right now, the giveaway did nothing. I even had one person who won tell me they would get a hold of me when they found an address they were comfortable giving me. I offered the e-book version instead, but they said no. I can only take this to mean the person who won didn’t really want it to begin with, and that book is still sitting on my bookshelf. I didn’t mind spending money on the books and the shipping, but I was beginning to feel underappreciated. That’s no one’s fault but my own, being it was my idea to do the giveaways. I was hoping to set my chat apart from other peoples’ chats, but it didn’t work so well.

I have a publishing schedule I want to keep.

I have three books coming out in the next three months, and I have another book rumbling around in my head that I will write after my trilogy is released. Until they host one, no one can understand how time-consuming a chat is. They are a lot of work. Thinking up the topic, doing the graphics, tweeting about it. And that’s only the prep work. You have actually sit down and do the chat, and sometimes people will answer late, or the next day. As a courteous host, you want to try to touch base with everyone so I would be on the computer one or two hours after chat, and I would also answer tweets the day after. I know this is a counter-argument to the one where I wanted chat to grow even bigger because I would have spent even more time on it. Maybe I would have felt all the time spent on chat would have been worth it then. I’m not belittling the people who did take the time to participate, but sometimes you have to decide if you want to go big or go home. I decided to go home.

Think about what you want to get out of your chat.

What do you want to achieve with a chat? I had chat twice a month, and I would say I spent about 12 hours a month on prepping and the hostessing. What do you want to gain out of giving up that time? Twitter followers? What will you do with your followers once you earn them? Twitter doesn’t sell books, so those followers you gain will do nothing but plump up your numbers. Are you holding a chat to add it to your platform? That was my initial reason. I was doing something tangible that would add to my social media platform. But there again, you’re building your platform to sell books, connect with readers. Putting on a chat doesn’t do that. If you want to just make friends and connect with your followers, then hosting a chat is for you. If you want anything else out of it, think about what else you could do instead. Blog more, put that time into building your website. Write. Having a platform doesn’t do you much good if you’re not writing and/or publishing. Can you get what you want out of a chat by participating in others’ chats? I think with the little bit of free time I’ve recouped from canceling mine, I will participate in a bigger chat where I can still make friends, talk about a topic I love.

In parting, you may think this was just a big whiny blog post about how my Twitter chat didn’t go well for me, and now I’m crying about it. I’m actually blogging about it so anyone who is thinking about starting a chat knows the pitfalls of hostessing/hosting a chat, and what it entails. I appreciate every. single. participant. of my chat, and I have made some wonderful friends during the months I hostessed.  I started chat in April of 2017, and I ended it right before NaNo and the holidays could take people away. I feel I ended it on a positive note, and I’ll still be doing chat, in my own way. I’ll be blogging about the topics I want to talk about, rather than holding a chat. I’m hoping this will drive some traffic to my website, and I’ll encourage comments at the end of my posts. Maybe this won’t work either, but like anything in life, if you don’t take risks, you won’t get anywhere. I took a chance with chat, and I enjoyed it. But you have to know when to cut your losses if something isn’t working. Good luck to those of you who want to start a chat. And I’m not disappearing–I’ll still be on Twitter a lot. I’ll participate in other chats and enjoy the hard work I know goes into one. I’ll let the hostess handle the rest.

Tell me what you think!

Vania Blog Signature

Five Reasons Why I’m Not Marketing My Books Right Now

As always in conversations about self-publishing, the subject of marketing your book comes up. I hosted a Twitter chat last week on Self-Publishing, and people wanted to talk more about marketing than anything else.

blogs-marketing-2646804_1920

I get this. I mean, we all want people to find our books; we write so people can read our work. But when people ask me what my plans are for marketing my books, I have to tell them, I have no immediate plans.

And here’s why.

  1. I don’t have enough content.
    You don’t need a marketing plan if you have no content. (Good grammar for a writer, huh?) Various numbers come up, but I follow @BadRedheadMedia‘s #bookmarketingchat on Twitter, and in one of her tweets, she said your career doesn’t start an upswing unless you have 6 to 10 books published. That seems like an impossibly high number, and when I first started in self-publishing, that number was 3 to 5. But with all the new writers publishing books, it’s harder and harder to make a name for yourself, and I believe that number will get higher as the market floods even more.
  2. I don’t want to throw money at one or two books.
    This kind of goes hand in hand with number one. I do have content, but not enough to warrant paying for any kind of marketing. Even if you were to stumble upon a plan that works and drew people to your book, after you draw those readers in, they’re done. They have no backlist to read through if they like your work. I’m too poor to start over every time I publish a new book. When you spend on an ad to market one book, you’re actually advertising your whole list.
  3. I genre-hopped.
    I wrote a Romantic Fantasy for my first go at publishing. I wrote it expressly to experiment with publishing, to get a feel for the process. On the Corner of 1700 Hamilton is two different novellas of the same story, one told from my male main character’s point of view, and one told from my main female character’s point of view. Summer Secrets is six novellas. The story is about six couples told in chronological order, and I published them together so readers would be forced to read them that way. These are Erotica and not my genre of choice. Since I’ve published those, I’ve settled into Contemporary Romance, full-length novels at that, and I don’t want to spend money on books that are not in my genre. When I market my books, I’ll market books that will be the foundation of my writing career. There is no point in marketing books in a genre I won’t write anymore.
  4. I’m researching how I want to market my book.
    I’m reading books right now on how to run Amazon ads, how to run successful Facebook Ads. I read a book on how to use Goodreads as an author. Marketing takes time and money—I don’t want to try these vendors without knowing what I’m doing. I talk to people who have tried various things and they say they don’t work, but they didn’t take the time to figure out how they work so they don’t waste money. It’s important to know what CPC (cost per click) is, what RT (not retweet, you tweeters) Read-Through means, and how to calculate ROI (Return on Investment, not a weird spelling of your sister’s boyfriend’s name). Knowing this stuff puts you ahead of the game, so you’re not wasting money on tactics that won’t work. Here’s a tip: If a person put together a class, say Mark Dawson and his Facebook Ads class, then that way of advertising is complicated and investing a few hours of your time to learn how it works and maybe learn some insider tips can only help you.
  5. I’m networking.
    Yes, networking is a part of marketing. When you hear that you should start networking a year before your book comes out, that’s not a lie. Some suggest even longer. You need to get to know book bloggers—be a blip on their radar as an acquaintance, even a friend, before you have a book to peddle. There is nothing more irritating than having someone introduce themselves to you for the sole reason to ask something of you. Follow them on Twitter, like their FB page. Wish them a nice day, or a great weekend. Listen to podcasts by successful indie authors, like their FB pages, follow them on Twitter, read their books. Become involved in the indie-publishing community. Everyone knows everyone in this business, and you want everyone to know you. I listen to The Sell More Books Show podcast, and Jim Kukral and Bryan Cohen host. Bryan Cohen wrote a book, How to Write Sizzling Synopsis, which I bought to support him since I love the podcast. It’s a wonderful book, and I’ve written Don’t Run Away’s blurb with his tips. It took me 15 minutes. It was fabulous. One day I was listening to their podcast, and they had a guest, Michael Cooper. Coincidentally, I was reading his book about Facebook Ads, because someone in Brian D. Meeks’ Amazon Ads Facebook Group recommended it. I’m in his group because I read his Amazon Ads book, and he runs a Facebook group for his readers who want help with their ads. Funnily enough, it wasn’t that long ago he did a guest spot on Joanna Penn’s podcast, to talk about his book. Everyone knows everyone. I’m not suggesting you get to know people just to use them. But if you get to know them, even peripherally, (I tweet and blog about their books all the time; well I tweet and blog about any books I like all the time) then maybe one day when you cross paths, they’ll already have heard of you and will be more willing to help you out, by say, inviting you to be a guest on their podcast. Networking, letting relationships grow naturally, organically, takes a lot of time. Start before you’re desperate for publicity.

Those are my five reasons I’m not marketing right now. I’m writing books to have a decent backlist before I throw money at anything. When readers find me, I want them to ask, “Where has she been all my life?” not, “Oh. She only has one book out?” I’m learning how to market, where best to put money so I don’t waste it. As I do that, I’m getting to know the heavy-hitters in the indie publishing world. Even if you’re not so keen on getting to know them, you can at least study what they do in their careers, what makes them successful, so you can duplicate it.

How long will I “prepare” before I actually punch in my credit card number, or submit my book to a blogger?

It depends on how fast I can write.

Check with me next year.

I Googled “How many books does it take for an indie author to start their careers in 2017?” While I didn’t get a straight up answer, the Google spit out some interesting articles that you can read here and here.

Tell me what you think!

Vania Blog Signature