Being a Career Author. Do you have what it takes? Part 5 Marketing

Happy Monday! I hope the weekend treated you well!

If you just popped onto my blog, welcome! If you’ve visited before, welcome back!

We’ve been going through the Written Word Media Survey they conducted last year in October.

They broke down three types of authors–the ones who make less than 60k a year and have six books in their backlis, 60kers who have 22 books in their backlist, and 100kers who have 28+ books in their backlist. They broke those groups into sections on who pays how much for what.

My last blog post was a convoluted 2000 word monstrosity on how even though everyone advises authors to have a professional cover made, if you write in a genre that supports a simpler cover, there’s no reason why you can’t learn how to do them on your own. At any rate, you can read it here, and watch my rudimentary YouTube video on how to use Canva templates for an e-book cover so you don’t have to start from scratch. I hope to do a few more of those videos–if I can make a cover, anyone can.

The next installment of this blog series is marketing.

For fiction, marketing isn’t what it used to be. Even three years ago when the words “author platform” were the buzzwords in the author community, hardly anyone says those words now because nobody cares. (And this is for fiction. Memoir and nonfiction have their own rules and nothing I’m going to get into here.)

For fiction, author platform isn’t as important as a simple newsletter, and before, author platform meant your presence on everything from Twitter to Google Plus. That’s not true anymore.

If the author platform is falling by the wayside, how do you “market?” Marketing is simply finding out what kind of books people want and/or need to read and telling them about your book if your book fills that want or need. That’s it. Author platform used to do that. You would use your platform to draw readers to you and your content.

But as the survey points out, you can use promos and let them tell readers about your book. That’s a lot easier than tweeting into the void.

marketing promos

graphic taken from survey linked above

According to the chart, BookBub came in first for promos. Not everyone will be approved for a featured deal, and sometimes Amazon doesn’t like them. The too-swift uptick in sales flags their algorithms. I’ve heard from some authors that they’ve had their books frozen due to suspicious activity. They get it sorted out but it takes time and they lose sales. Also, featured deals are expensive. I know in some genres they can cost up to $600 so they aren’t an option for all authors. 

Promos like Freebooksy and Bargainbooksy work better than ads. I have found that for my own books, anyway. And as the article points out, there is no learning curve. Set your sale, set your promo, and walk away. Let the promo platform deliver your book to their readers.

Marketing-Is-Hard-graph

graphic taken from survey linked above

But what the article doesn’t say is it makes the most sense to use a promo on a book one in a series. If you run a Freebooksy promo on a standalone, yeah, you’re paying to give your book away. And contrary to that poor delusional soul on Twitter who thought being on the top 10 list of free books on Amazon made her a bestseller, unfortunately that isn’t the case. A bestseller implies you are selling books. Nice try though.

If you’re in KU, sometimes you can get some page reads from a Freebooksy on top of giving your book away because instead of downloading it for free, a reader who has a membership with Kindle Unlimited will read your book there instead.

Ads aren’t bad, but they’re complicated and keeping tabs on them so they don’t lose money is time consuming.

If you’re in KU it makes the most sense to learn Amazon ads–then you’re advertising for sales and page reads. If you’re wide and are everywhere like Kobo, Google Play, iBooks, Nook, using Facebook and BookBub ads (not the featured deal) makes sense. Though there is a way when creating your Facebook ad to choose Facebook users who like the Kindle, and that would target only those who buy books from Amazon.

I have dabbled in all the ad platforms and lost money on all of them, too. Your ads will only work if you have a killer product (cover, blurb, title, and look-inside) and it’s only after you lose money when you find out that your cover may have missed the mark or your blurb sucks.

Promos also feature your book’s cover and promos like Freebooksy and BargainBooksy gives you 130 characters or so for a short piece of ad copy so it’s worth it to take the time to write a short hook for each of your books.

Of course, the saying that the best marking marketing for your book is writing another book will never be wrong, and a steadily growing backlist will ensure your readers that you’re going to be around for a while.

Which may also take the place of author platform. Why be everywhere when you could be writing?

What can you do?

  1. Write more books. Promos only work if you have a library to offer your readers. Unless you’re looking for reviews. Freebooksy is around $100 a pop. Not in the BookBub featured deal pricing, but still spendy. Know what your goals are and make the fee count.

  2. Make sure your book is solid. It’s all a waste if you don’t have a good book to offer.

  3. Don’t be scared to stagger promos or overlap them for a longer sales tail. If you put your book on sale for .99 schedule a BargainBooksy and an E -reader News Today (also known as ENT). Authors who are trying to get in on a list like the USA today bestseller list schedule a ton of promos for the same time.

If you want to learn an ad platform there are lots of resources out there:

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For Amazon ads, the best thing you can do is follow Bryan Cohen on Facebook. Ask to join his Selling for Authors Facebook group, and do the 5 day mini challenge he’s starting on January 13th. It’s free, and he will teach you how to use the platform correctly and not go broke. Oh, but I thought you said you lost money, you ask. Yes, yes I did. It wasn’t due to following his instructions, but because an ad for The Years Between Us took off, and no one liked the blurb. So I got plenty of clicks on that super awesome ad, but no sales. I should have killed the ad sooner, but I didn’t and that’s my fault.

BookBub. BookBub has a newsletter they send out to all their subscribers. At the bottom of every newsletter are sponsored books. You bid like you would on Amazon, and if you win, your book has a place at the bottom of the newsletter.

Readers click and it takes them to wherever you linked the ad. The best resource I can direct you to is David Gaughran’s book. He knows how to run that platform, and I would’t try to do any BookBub ads without reading that book cover to cover. When I was wide for two months, I tried BookBub ads. I wasted the money to test ads, to test the graphic, whatever. Don’t Run Away was permafree, and I got a lot of downloads. That didn’t lead to sales of the other two books in the trilogy, and only after two months I went back to KU.

412mZB5USRL._SX331_BO1,204,203,200_Facebook ads. Mal and Jill Cooper came out with the second edition of their book, Help! My Facebook Ads Suck! They explain the platform, what works, how to target your audience. I wouldn’t do a Facebook ad without at least skimming this book so you know what kind of ad to choose, how to put it together, and what kind of graphic to use. I haven’t done much with FB ads. Sometimes I’ll boost a post off my FB Author page. I did that a few times to announce I was back in KU, and I got a small bump in page reads for a little while. I also am boosting posts from my pen name author page to start a little awareness of the books I’ll be releasing in the spring. But nothing too hardcore.

They do include a page about Instagram ads. Since IG is owned by FB, you can run Instagram ads from your FB ad account. I never tried it, so I can’t tell you anything about my experience.

It’s best to focus on one ad platform and learn it really well. I’ll stick with Amazon Ads. Bryan is really easy to understand, and what he teaches you works. But he can only hold your hand for so long. You need to have a viable product or it won’t matter if you choose ads or promos. Nothing will work.

As for a list of Promo sites–people are so generous with what they know. A round of applause to Dave Chesson for putting this list together. 


That’s all that I have on marketing. No two books are alike, so no two books are going to sell alike. Find your audience. Are they like you? Where you do you find your books? Market your books there. Sounds simple, but in the end, it’s enough to make you swear off writing forever.

Good luck!


My next post talks about exclusivity vs. going wide and what the Written Word Media survey has to say about that!  See you then!

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Sometimes to get your issues worked out, you have to get on the phone. And trust me, I know how much that sucks.

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She looks happy–she must have gotten her issues worked out. Photo by bruce mars on Pexels.com

As a business owner, you have to do some things you don’t wanna do. Switch graphic artists for your covers if yours isn’t working out. Fire your virtual assistant if you’re paying them to hang out on Facebook instead of doing what they’re supposed to do. Running your own business can be unpleasant. And one of those unpleasant things is having to make a phone call.

You all know I’m right. Calling sucks. But it’s so much more efficient than sending an email or doing, you know, nothing, and complaining about your issue instead.

We all have a love hate relationship with Amazon. Love them for letting us get our books into the world, hate them for making the process difficult (I’ve heard lots of complaints about KDP vs. CreateSpace and printed author copies that don’t look good, to name a couple of issues). But you have to take the good with the bad, and well, not having gatekeepers is pretty damned good, I say.

But you definitely have to deal with the bad, and I had to call this morning to figure out what in the heck was going on with my ISBN numbers and my imprint.

I bought a pack of ten ISBN numbers not long ago. I am the publisher, because I’m me, but I also have an imprint I created with mystery/thriller author D. R. Wills. Not only is he a fellow writer, he’s my fiancé and we’re getting married next year. That has nothing to do with the story, I’m just happy.

Anyway, we’ve had this imprint for three years, and I’ve published all my books under it just fine until yesterday.

I’m trying to upload my files for books one and two of my series and order proofs. It’s a common thing for us indies, right? But I had to call this morning because I kept getting a warning/error message saying that my ISBN does not match my imprint. Why this is happening now, I have no clue, so I called KDP, or rather requested they call.

This is where you look to get a call back:

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Click on the unhappy face in the upper left hand corner. I go this route so you’re still in your bookshelf in case you need to reference something while you’re on the phone.

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Click the contact us.

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Choose the best way they can help you.

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I chose ordering proof copies because that was one of my concerns, but they’ll help you with anything once you get them on the phone.

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If you choose CALL ME RIGHT THE F NOW, be prepared for them to call you right away. I was still untangling my earbud cords when my phone rang.

All the reps there are very polite, and you should be polite too. It goes without saying that the rep who is talking to you is not responsible for the problems you’re having with your books. Remain friendly, and they’ll be friendly in return. And besides, who knows how they can mark up your profile. You don’t want them noting your account that you’re a big dick because then other reps won’t be so happy when you call in with something else that needs attention.

Anyway, so I did ask about why I wasn’t able to order my book proofs right now, and he said they were having system issues and no one is able to order proofs or author copies at the moment. He said they had techs working on the problem, but I didn’t ask if he thought he knew when the issue would be resolved. I figured it’s Christmastime, and I’m not going to bother to order proofs until after the new year. There’s no point in banging my head against the wall.

Then I asked him about my imprint issues. I bought a pack of ten, and listed the imprint as Coffee & Kisses Press. I’ve been publishing this way for three years, and never had a problem until now. When I talked to Kyle at KDP, he said my imprint name is actually my name. He suggested I call Bowker (My Identifiers). So I did and was amazed I didn’t have to wait on hold forever. The rep at Bowker said that the reps at KDP have limited information, and they see my name as the publisher name and that’s all. So if I really need to list my imprint name as the publisher, I need to screenshot my account information on Bowker and send it to KDP.  I asked him if I would have to do this for every book I publish and he said yes.

Now, I know you’re going to ask me two things:

  1. Why am I still buying my ISBN numbers instead of a new Coach bag, and
  2. Is having my imprint listed as the publisher really that important?

The answers are simple, my vices are chocolate and champagne, not purses, and no, it’s not that important.

I buy my ISBN numbers for the protection I feel it gives me and my work. I know some authors do the copyright thing, some don’t do anything accept take the numbers Amazon gives them, press publish, and walk away. But I want some control over my work, so I protect my books with ISBN numbers. I don’t know if this makes a lick of difference, or if I’m just wasting money, but I’ll probably always protect my books with ISBNs. I don’t apply for copyright . . . I email myself as a backup, and go with the “poor man’s copyright” that way. But at least there is a record that the work is mine, and I paid to have that work be considered as mine. In some other countries, it’s not even an issue. Like Canada, for example, ISBN numbers are free. It’s the United States that has to make everything for-profit, or this wouldn’t be a problem. It’s the fact that they are so dang expensive, too, that makes it hard for authors to afford them.

It doesn’t make that much of a difference who is listed as the publisher of my books. I’ll keep the imprint on all my stuff. That won’t change. And Coffee & Kisses Press is listed at Bowker as my imprint, so officially that hasn’t changed, either. Sometimes you just gotta lose a few battles to win the war.

Anyway, so I got the answers I needed, and for now my series is stalled out. I’m waiting for two betas to get through books three and four, I still have Autumn’s blog posts to write, which I will this weekend at work, (though I may not get through all of them), and proofing the proofs is really important to me this time around though I don’t know why. I’m just going to keep listening to my gut.

And what does this mean for paperbacks? I know Amazon’s preferred method is Kindle books. And not just Kindle–they love it when you’re in KU, and they love readers who read books from KU. Author copies and paperback sales may not mean that much to them. Especially since that’s the old-school way of doing things, and Amazon is all about moving forward.

Some indies don’t bother with a paperback version of their book, and that may be a decision more indies are going to have to make as time goes on.

So what can we learn through all this?

  1. Have patience. Sometimes that’s hard if you’ve promised a release date to your readers, but the fact is, things happen. Keep your schedule flexible, or having your publishing date a ways into the future so if you hit any snags your release date won’t be affected.
  2. Call if you need help. Calling took me five minutes, and he told me what I needed to know. It was easier than emailing, and it was a lot easier than just stewing about it. And you can pass along the information once you have it. The first thing I did was tweet it out, because you are probably not the only one wondering what is going on.
  3. Dealing with unpleasant things is part of being a business owner. Can’t get around it. Creating is fun, but we must take our creative caps off at times and put on our business hat.

Hopefully what I found out has helped some of you. If you’re having an issue uploading your files and you’re getting an error message about your ISBN and imprint name, more than likely they have your name listed as the imprint name because you are the publisher. I changed my imprint name from Coffee & Kisses Press to Vania Rheault in the imprint field in my KDP dashboard, and it all worked.

Lesson learned for future books.

I’ll have one more blog post on Monday, and then I’m going to take a small break for the holidays!

Have a good week, everyone!


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Amazon Also-Boughts. Just a quick word about why they’re important.

Not many first-time authors know how important their also-boughts are on Amazon sales page.

I didn’t either.

When you’re a new author, and your friends are published authors, your also-boughts probably reflect that because you’ll buy each other’s books. Chances are your friends write in different genres so your also-boughts are full of steampunk, urban fantasy, and fantasy when you write romance. We laugh and take screenshots because Amazon has linked us to our Twitter friends.

That’s less than ideal because this is Amazon telling you they don’t know where your book goes on the virtual bookshelf. This is bad.

If Amazon doesn’t know what your book is, they can’t recommend it to readers in the correct genre.

This is why when someone on Twitter says they have birthday money and want to buy a couple of indie books, I get mad at all the people who try to entice them into buying their books. When it comes to Amazon, the biggest book retailer in the United States, a sale isn’t just a sale. I stopped advertising my books on writer Twitter a long time ago.

 

Why do you care what the also-boughts are on your books product page? Because when Amazon knows what genre your book is, Amazon will put your book in other authors also-boughts. This is really powerful. This is like free advertising. Amazon recommending your book on another books’ sales pages? Yes, please.

This is why you don’t want just anyone buying your books. You want readers in your genre buying your books.

This also goes for the first wave of sales that go to your family and your friends. Don’t ask them to buy if that’s not what they read and buy from Amazon on a regular basis. I know it’s hard, but training Amazon to know what you’re selling is beneficial in other ways. Mainly, ads.

Did you know Amazon won’t show your ad, no matter how much you bid, if the algorithms say no one is buying it? Amazon wants to make money. If they can’t make money selling your book, they’ll bury it.

But, you might say, they’re getting my money from ads with cost per click, right?

Yes, but that’s only 50% of what they can make if people are clicking and not buying. Amazon wants their 30% of your book royalties, too, and they go with the sure thing.

Training Amazon to know what genre you publish in is half the battle. That’s why you hear from established authors that say you shouldn’t genre-hop until you have an established audience.

Loading your book into Yasiv if to see if your book is connected to others in your genre is a good start. If it’s not, buy some promos. Your first order of business is getting readers of your genre to buy your book.

The second is to write more books.

The 3rd is to stop asking just anybody to buy it. If you’re hoping for reviews, give your book away.

You want Amazon to show your book to people who read in your genre. They’ll even email readers suggestions of books they might enjoy. We all get those emails. It takes a little work, but in the end it can be worth it.

What are my also-boughts like?

all of nothing also boughts

All of Nothing‘s also-boughts are solid. It’s my biggest seller (which isn’t saying much) but I’ve done the most ads for it.

The Years Between Us needs some work, apparently, and I’ll be doing a promo for it for my birthday coming up. I still need to change out the blurb though. This isn’t good, and I’ll be taking my own advice.

also boughts for the years between us


Want to learn more about also-boughts? Read Chris Fox’s Six Figure Author. He goes in depth with also-boughts and the Amazon algorithms.

What to hear more about how Amazon sells your book? Listen to an interview with author Russell Blake and Michael Beverly who runs AMS Ad Werks, an Amazon Ad management company. Listen to Joanna’s podcast here (or read the transcript).

Michael was also on the Self-Publishing Show with Mark Dawson and James Blatch. You can listen to the podcast, or watch them on YouTube.

 

That’s all I have for today! With the holidays coming, I can’t guarantee I’ll stay on a consistent schedule, but I’ll try.

I hope you all have a splendid week ahead!


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Amazon Ads: Bad news.

Amazon ads and bad news probably go together in sentences from a lot of indies. I’m no exception, but not through any fault of my own. Kinda.

When I did my last update, I was breaking even, and pretty happy with that.

After some ads took off and ate up all my money with no return, I had to pause them. I was 70 dollars in the hole, and I had to try to figure out why.

The culprit was easy to spot.

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These are my ad results for The Years Between Us from September 20th when I started Bryan’s ad challenge to today October 19th when I’m writing this blogpost. The numbers look impressive. Look at those impressions! Look at all those clicks!  I mean, in all the times I’ve tried running ads, I’ve never had results like this. These tell me a couple things:

  1. Bryan’s advice works. (My keywords were good.)
  2. My cover is good.
  3. My ad copy is fabulous.
    They fell in love.
    The wrong person found out.
    Now he’ll do anything to protect her.
    Even if it breaks her heart.
  4. My daily spend was good enough for Amazon to show my ad around.
  5. My bid for clicks was high enough for Amazon to show my ad around.

But.

My ads, in roughly a month period, generated only $26.57 in sales and KU page reads with an ad spend of $95.52. That’s not good. (The sales column above doesn’t include KU reads so that’s why the numbers are different. The Amazon ad dashboard does not include them and BookReport does.)

book report results for the years between us

You have to be honest ask yourself why that is.

In my case, I’m sure it’s the blurb. I have a good number of clicks. I should have made more than $26.57. They liked the cover and the ad copy enough to click, but they got to the blurb and it turned them off.

That’s the only thing I can think of.

This is the blurb without having to click READ MORE (or above the fold, as they say):

Zia Bishop is in love with an older man.
On the night of her high school graduation, she persuades him to take her virginity, and the wrong person discovers their secret.

Matthew Harcourt knew he should never have made love to Zia, his best friend’s daughter.

And I guess that is enough to make people turn away. Now, this story is not naughty. It’s not dirty. If it was, then I would have used a grittier, sexier cover and marketed it as a “Daddy’s Best Friend Makes Me Wet” novel.  This is a pretty romance, with the bulk of the story taking place when she is 25 and he is 50. Still a wide gap, but maybe it doesn’t sound as weird when she’s 18 and he’s 43.

So, I paused all my ads. I’m going to rewrite my blurb, focus on a different aspect of their relationship.

The first page introduces them at her high school graduation party. So I could still lose readers if they borrow it in KU and decide after five pages they don’t want to read more.

If that happens, I may need to change the cover and target readers who will read OM/YW (older man/younger woman) romance and hope they like the softness of it, or pull it from KU and see if I can find a way to get more reviews, though I’m hesitant to try Booksprout again. If nothing works, I may just have to write off The Years Between Us completely and just forget about it.

There are things I can do, and everything needs to be tested to find out what works and what doesn’t. The blurb is the easiest experiment, so I’ll try that first.

Everything in stages, but that’s the plan so far.

The point is, there are steps I can take to try for sales, and if you find yourself in this position, you need to make sure you are constantly checking on your ads so clicks don’t eat through all your cash.

I should have paused my ads earlier, but seeing those results was pretty amazing. I have a little money to experiment, and I wanted to see what would happen. Sometimes page reads can come in later. In the Kindle Unlimited program, readers can borrow up to 10 books at a time. The Years Between Us could be sitting on quite a few Kindles waiting in a reader’s queue. But I’m not going to let clicks eat up my ad dollars if I don’t have proof of that.

All of Nothing is still making me some spare change every day, so I’ll keep my ads paused until I make up that ad spend money.

Then we’ll try again.

How are your ads doing? Let me know!

Want a list of older man/younger woman books? Goodreads has a shelf of recommendations. 🙂

Until next time!


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Kindle Create: for Kindle and Paperbacks for KDP

kindle create for blog 1Formatting for an ereader and paperback grows easier and easier all the time with the tools that are continually created for indie authors. These days it’s easier than ever to pay someone for their time if they have Vellum, a formatting software available on Mac computers.

If you don’t have the connections or the cash to pay someone to do it for you, or you want to remain in control (it’s hard and maybe costly to approach your formatter every time you want to make a change your to your book; for instance if you want to update your back matter, or you swapped out your cover and need to change the attribution to the photographer and add a new photo id) Draft2Digital offers a free formatting on their website that also formats your book for paperback and ereader. Draft2Digital creates a .mobi file and an epub you can download so you can go wide with your files if you like.

But if you are only going to publish on Amazon, there is another software you can try. Kindle Create offers both Kindle and paperback formatting, and both files are sent directly to your KDP dashboard enabling you to publish quickly and easily.

There are drawbacks to the software however: the files can only be used on Amazon. Since the finished files are sent directly to your KDP dashboard, they are not “yours.” When you format with D2D, you download the files they generate for you, and you can use them wherever you please. With Kindle Create, that is not the case. Also if you make ANY changes to your document, those changes are stuck inside the software, but that might not matter to you if you’re only uploading changes to publish on Kindle. It is something to keep in mind, though.

How do you get started?

Download the Kindle Create software. Download how you would normally download new software. Sometimes that means finding the file in your Downloads and clicking on it to start the install process if it doesn’t install automatically. Accept terms and conditions. The install process only takes a few moments.

Then it will ask if you want to resume an existing project or start a new one,  but first you need to enable Early Access so you can create paperbacks with the software.

Click on Help in the upper left hand corner, then Settings. Check Enable Beta Features.

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Then you can import your Word File. It only takes a moment.

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Click Continue when you’re done.

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Your Word file for your book should have your Title Page, your Copyright Page, Dedication, Acknowledgements, and any back matter you want. The only thing Kindle Create will generate for you is the Table of Contents.  Click on Insert in the upper left hand corner and it will look like this:

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When you upload your file, what you see is very generic, and it’s up to you to design your manuscript how you want it to look. This is the first page of The Years Between Us.

Choose a Theme by clicking on the THEME in the upper right hand corner. Unfortunately, there are not many to choose from, but actually, there are not many to choose from when you format in Vellum, either, so don’t feel like you’re missing out if you use Kindle Create.

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The rest is a bit time consuming as you have to go page by page and add the things you want. For example, changing one scene break does not change them all:

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So you may just want to stick with asterisks when you format, unless you are formatting something a little on the shorter side.

The same is true for the chapter start drop caps. You need to put your cursor at the beginning of every paragraph and then choose drop cap on the right under Formatting.

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Kindle Create will nudge you to save every so often, and it’s in your best interest, in any case. It also has a handy UNDO feature in case you mess up somehow.

Like any software, there’s a small learning curve, but it didn’t take me long to play around with it and begin formatting my manuscript how I want it to look.

Once you’re all done, there’s a Preview feature where you can take a look at your book page by page. This is a good idea while you’re still in the software and not in the online previewer on your KDP Dashboard.

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Go through your book page by page. Make sure you didn’t miss any scene breaks, or anything else you’re going to want to change. Flipping through it will take some time, but remember that poor formatting can pull a reader from your story, so you want it to look its best.


Unfortunately, I cannot take you further than this. Pressing Publish will move the files to my KDP Dashboard, and The Years Between Us is already published. But KDP has several tutorials you can watch to see how the process is done. They have a fabulous help section, and you can find anything else out that you’ll need to know.

Look at a typed tutorial here.

Here is a tutorial by KDP on YouTube about Kindle Create. 

Here is another blog post by Just Publishing Advice on their blog. How To Use The Amazon Kindle Create App For Better Ebooks

There are a couple other tutorials that look okay to watch on YouTube, if you search Kindle Create tutorials. The best thing you can do though, is experiment, use the undo button if you do something you don’t like, and save often.

After you publish your files to your dashboard, they will give you options for your paperback such as trim size, and if you want cream or white paper. Your choices will determine the template size for your cover. And you can use the Kindle Cover Creator if you want, to generate a cover for both your Kindle book and paperback, too.

KDP is your one stop shop to formatting, cover creation, and publishing your book!

Have fun!


I wasn’t aware that Kindle Create generated a paperback file until I saw that Daniel Mattia was able to offer a paperback of his book, In Crows’ Claws. We went through some issues he had using Kindle Create in my interview with him a while back. So a big thank you to Daniel and his tips!

Check out his amazing work linked above, and he’s also the creator of an Indie book database called Indie book DB. Check out that site for your next awesome read!


There is a lot that goes into publishing a book, and I hope this can be a starting point if you are new and have no idea where to begin. If you have any questions drop them below, or my DMs on Twitter are open, though it can take me a day or two to get back to you–especially if I have to work that day. Thanks for reading, and good luck to you!


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All of Nothing’s blurb. How I rewrote it.

All of Nothing ebook cover

Click here to read All of Nothing! Available in paperback and Kindle Unlimited!

If you’re brave and take a look at your reviews from time to time, there may be some common themes that readers have picked out with your book. If you have a thick skin, sometimes this can be a benefit–readers can (and probably will) see things about your book that you didn’t realize yourself.

With All of Nothing, I knew Jax was a jerk, and I made him that way. An accident he was involved in damaged him beyond all comprehension. In the book he was cold and heartless because underneath the armor, that’s exactly what he wasn’t.

I had a lot of fun with his character arc, but some of the readers were put off by just how mean he really was.

So, when I rewrote the blurb, I knew I needed to make this clearer so his attitude and actions toward Raven weren’t such a shock.

Writing a blurb is difficult, and at the end of this blog post I’ll list a few resources you can look into that may help you on your own path to writing your blurbs.

***

This was the old blurb:

“I took a life, and when I did, he took mine.”

After his fiancée leaves him at the altar, cold-hearted millionaire Jaxon Brooks blackmails the church janitor, forcing her to stand in as his bride.

When she accidentally signs her real name on the marriage certificate, Jax must find his wife to file for divorce.

Since the death of her brother, Raven Grey has been living a hard life on the streets.

When Jax offers his help in exchange for her signature, Raven agrees, hoping for a better future and to repair her relationship with her parents.

As Jax and Raven grow closer, his past haunts them, and the death of her brother threatens their new love in ways neither of them thought possible.

***

I’ve linked to the podcast before, but the Best Page Forward podcast took it apart. Abigail Dunard made some good points, and so did Jim Heskett, and when I rewrote it, I tried to keep their thoughts in mind. I wrote the original blurb with tips from Bryan Cohen’s book, How To Write a Sizzling Synopsis, but I must not have done that great of a job. Anyone who teaches blurb-writing will tell you to measure how good a blurb is by the number of conversions to your ads, but if you don’t run ads, it’s difficult to measure if the blurb is working or not. (Plus, if you use that reasoning, it may be your cover that isn’t doing it when your blurb could be perfectly fine.)

Anyway, I also read Brian D. Meeks’ book about writing Amazon descriptions. He goes about it in a completely different way. It’s a very pared down approach, and does not resemble Bryan’s more book summary style at all. I decided to give that a try.  And only time will tell if I hit the mark.

When writing the new blurb, I used Brian’s tips on copywriting, things I gleaned from the reviews, and tried to take out the confusing parts of the blurb the podcast hosts pointed out.

I ran it by a couple people who liked it, but until I start getting more reviews and more feedback, I still may not have made the right changes. The beauty of being an indie, though, is that you can make any kind of changes you want, nothing is locked in. Because I did do a cover update at the same time as rewriting the blurb, I went ahead and replaced the blurb on the back cover. But that isn’t always necessary, and if I tweak the blurb again, I’ll leave the paperback cover alone.

***

Jaxon Brooks is rich, sexy, and mean as a snake.

It’s no surprise when his fiancé leaves him at the altar. But now what is he going to do?

To save face, he blackmails the church janitor, forcing her to stand in for his bride, and he fights an unwanted attraction as she walks down the aisle.

Raven Grey is homeless.

Jax terrifies her, and left with no choice, she does what he says.

But she has desperate demands of her own. She needs help getting back on her feet, and Jax has the resources to help her.

When Jax moves Raven into his mansion, playing house starts to feel like the real thing. But how long can it last?

Buried under Jax’s rough demeanor is a horrible secret that won’t stay hidden, and Raven’s painful past will come back to haunt them. Despite everything, can Jax be the man that Raven needs him to be? Can Raven forgive him for what he’s done?

Can Jax come to terms with the tragedy that blackened his heart and give himself one last chance at true love?

If you like enemies to lovers or a bully hero, All of Nothing is perfect for you! Read it today!

***

The one huge departure from the other blurb is the call to action (CTA) at the end. I hate telling people what to do. I leave my kids alone, I didn’t run my ex-husband’s life, I don’t even like to give advice unless it’s asked for, and then I’m fully prepared for anyone not to take it. My back matter doesn’t ask readers to sign up for a newsletter, give a review, or read the next book. So putting that last sentence at the bottom really threw me, but Brian swears by it, and well,  it’s way down at the bottom, so what did it hurt? (And I do realize I’m letting opportunity go by with no CTA in my back matter, at all, and I’ll try to think of something when my wedding series drops.)

Is it better? Is it worse? I have no idea.

That is part two in what I did to revamp All of Nothing. I’ve been getting good feedback so far on the cover, and I’ve been kind of messing around with Wherever He Goes. But I don’t want to get so caught up in busy work that I’m not working on my current books.  I’m still on track to put this quartet out by the holidays, and I’m going to keep my eyes on that prize.

In the next blog post, I’ll go over metadata and keywords!

Thanks for reading!


Need help with blurbs?

Check out Bryan Cohen’s book.

Check out Brian Meeks’ book.

Listen to Libby Hawker’s tips on YouTube. Her videos are cut into parts, just to let you know, and this link starts with part one. This was quite some time ago, and trends change, but sometimes if you can piecemeal advice from different sources, you can turn that advice into something relevant today.

Bryan Cohen and Chris Fox did a presentation about Blurb, Cover, and Title at the 20books Vegas conferences last November. This is such a great resource, and one of the conferences that I plan to go to! Take a listen to this video on how blurbs, titles, and covers work together to sell your book.

 


Thanks for reading, and let me know if you have any blurb writing tips!

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All of Nothing’s make over.

I first blogged about All of Nothing getting a face lift last week, or was it the week before? I’m not sure, but you can look here, if you’d like to read the initial post. I said I was going to go over what I’m going to do to breathe a little life into the book.

The first thing I did is redo the cover. It went from this:

All of Nothing Paperback Cover

To this:

all of nothing second coverjpg

I would say that’s an improvement. I don’t have the proof yet, and I suppose writing a blog post about the cover without the proof seems to be a bit too forward thinking, but that’s okay. I can post it when I get it. I know the title doesn’t seem to be centered, but uploading it into KDP Print proved to be one over-correction after another. The title may very well be too much to the left, but what’s what the proof is for.

At any rate, covers can go through a lot of revisions and just all around bad ideas before an epiphany is realized and you think of what you wanted to do all along, or you stumble upon the perfect couple at 2am when you shouldn’t have been awake anyway.

The first cover I came up with looked like this:

all of nothing second cover FULL TITLE

No one liked it. I put it on the Indie Book Cover FB group for feedback and while no one had anything BAD to say, no one liked it, either, and everyone agreed to take out A NOVEL at the bottom. I think I came up with a nice tagline to put in its place.

It left me a bit stymied because it has a grittier feel than what I had before, and gritty and kind of mean, more alpha, bad boy, asshole was what I was going for.

But I’m glad I posted it and listened to the feedback because one poster said she bought a premade using the same guy. She even gave me the name of the site. It’s a closed group, so out of respect I won’t post the cover, but I’ll give you the website and you can take a peek yourself if you want to see the cover she bought.

I played around with it some, putting into play some of the advice I received from the group; doing something different with the tint, but overall, I guess I felt it wasn’t doing what I wanted it to do after all, I gave up for a little while.

all of nothing take two

That wasn’t even all that bad . . . but that’s okay. Trying out new things until you stumble upon something else that could be better is part of the creative process.

Going through DepositPhotos one day I came across this couple:

couple in elevator two

A lot of what goes through my head when I look at photos is, what is the steam level? That was one of the things I was aiming to up on this cover: fully clothed models weren’t depicting what my books were about. Where can I put my the title? Where can I put my name? With my limited skills, what can I do to it to make it stand out? This is important because my skills are LIMITED. I can only do so much in GIMP, and I need to know if the picture is decent as is, and if it’s not, what needs to change? A cluttered background? Can I get rid of that zooming in? The color? How real are the models. Do they look too model-y, or too human? A nice medium is what I shoot for. I probably looked at this couple while looking for others and I passed them by. Until almost a fully-formed cover with these two popped into my head, and I was able to create almost a perfect cover in half a hour.

I used what little skills I have in GIMP to fade the top and the bottom and using a few tips I learned from my friend Aila’s blog post about Canva, I was able to make the rest there.

Next week I’ll take you through how I rewrote the blurb and my process for doing it!

Plus, on Monday, I’m doing an author interview with my friend, Tom, whom I met at the Sell More Books Show Summit! His debut book will be live Monday, and I’m so happy to be part of his launch! Look for an awesome interview with him, and a $25 Amazon ecard giveaway, too!

Author Interview with tom willoughby


Thanks for reading, and I hope you’re enjoying your week! I haven’t made much progress on my 3rd book in my series, as these days off this week just have flown by (plus the weather is gorgeous and I’ve been spending time outside!) but I still plan to have it done by the weekend. 12-15,000 words left. We will see! Wish me luck. 🙂

thank you for your patince

 

All of Nothing is Getting a Makeover!

Anyone who has read my blog on a fairly consistent basis knows my motto, if I had one, would probably be “Onward and Upward” or “Never Look Back” or something along those lines. I’m not a fan of going back, especially if you’re fixing shoddy work to begin with. Do it right the first time or don’t publish until it’s ready.

rebranding all of nothing blog post

But with writing and publishing, there’s always going to be something bigger, something better, news, tools, software, maybe even someone you meet, something you learn, that can help you do something in a better way, or in a more efficient manner. And you’ll want to go back and fix something.

And that isn’t a bad thing. We always want to keep learning, keep moving forward, keep honing our skills.

That’s why I decided to go back and fix All of Nothing. Not edit it or rewrite/revise it.  No, I think the insides are very strong, and I’m really proud of that book. I mean, the blurb, the cover, and looking up new keywords for the metadata for Amazon and ad targeting.

  1. Cover. I was super happy with the cover when I made it back in October of 2018, and I received good feedback, too, albeit from other author friends, not readers. Since then my skills have developed more, I know better places to find stock photos, I know to look at other covers in my genre so I know what is hot right now since trends change. This is why I redid the covers for my trilogy. They didn’t depict what genre it was (some were calling it “sweet” romance when it’s steamy), I didn’t research what was selling in Contemporary Romance for indie authors, and over all they looked homemade. This is All of Nothing‘s problem, too, and I need to rectify those issues so the book fits in and it entices readers to want to buy it or borrow it in KU when I enroll it next month.
    This is the worst thing I have to do with the revamping of the book. Not only do I have to replace it on KDP and order the proof, I have to replace it on IngramSpark, too. Either I need to join the Independent Book Publishers Association, or pay the fees. I’d rather join the IBPA because free file uploading at Ingram is covered in their yearly fees. That works for me since The Years Between Us is still not being offered there. Sigh.
  2. Blurb.  No one can write good blurbs.  No one except the staff at Best Page Forward, Bryan Cohen’s blurb writing business.  I offered All of Nothing‘s blurb for critique when their podcast started up, and naturally, the hosts shredded it. I didn’t know it was that bad. If you want to listen to the Best Page Forward’s critique of All of Nothing‘s blurb, click here. I recommend the podcast, but unfortunately, I can’t afford Bryan’s prices for a blurb. One of the FB groups I’m in offers blurb critique so I’m going to rework the blurb and see if I can’t find something that better explains what the book is about. I’ve been reading a lot of copyrighting books lately, so hopefully I can come up with something better suited with a little help from the critique group.
  3. Keywords. I’m going to be delving into this a little more. I came upon a new sub-genre called bully romance that I think Jax falls into quite well. Feedback indicates

    he’s not likable until the last part of the book (read, the ending) and if I can prepare readers for how harsh he is to Raven, that can only be a plus for me. This will help me target readers if I decide to do any ads. But for now I’ll focus on new keywords and phrases for the seven spaces KDP gives you when you publish. It’s a great idea to keep those keywords fresh. I bought Publisher Rocket, so I’ll be using that to help me, though I’m going to have to take some time to learn how to use it.

That’s what I’m going to be doing with this book. Covers take a lot of time, and I’ve already started playing with various ideas. I’ll blog about those next week.

Do you have a book that would benefit from any or all of the above? How are you going to go about it? Got a plan? A list? Let me know!


 

thank you for your patince

My Midlife Crisis. I Mean, my Mid-Year Check In.

 

It seems completely crazy to me that half the year has gone by. After a crappy winter, my first as a divorced lady, plus a surgery (old news) and dealing with a POS car on top of all that, my spring smoothed out, THANK GOD.

surgery photo

How I started 2019. This smile was before I started puking from anesthesia.

Blaze got better and is fitting into our new family dynamics. I post a lot of pictures of her and my other cats over on Instagram. If you want to follow me there, click here for my profile link.

My car, after $600.00 in repairs, is running all right, but the countdown is on to buy something better.

I published The Years Between Us in May, but that too, is old news. Though, really, it doesn’t feel like old news. It still feels like a brand new book. Not many people have read it, and it has 0 reviews on Amazon. I have it on BookSprout, and if you want to nab a copy for review through that service, click here.

I had a nice vacation last month to Georgia with my sister, and I met up with David Willis, a fellow writer I met on Twitter a couple years ago. I can’t even tell you how much I adore the ocean.

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Spring is about new beginnings. Summer about shaking off the winter, sleeping in, and picking up more hours at work. Things are going as well as anyone can say their life is going.

Planning my next six months won’t be much of an undertaking. Like Adam Croft said in a New Year’s interview with Joanna Penn, he doesn’t treat the new year any differently. He does what he needs to do to get the things he needs done to write and publish books. And I feel that way about the rest of 2019.

When you are running your own business, being a self-starter and a self-motivator is a must. No one can force you to do the work. All you can do is look in the mirror and ask yourself if you want to sell your books or not. If the answer is yes, well, you can’t sell what you don’t have.

I’ll be finishing my Wedding Party series in the next few months. I’m 18,000 words into book three. As I write, I’ve been exploring covers. Formatting will be a snap with Vellum, but to put links in the back of the books, I’ll have to publish all of them at once so the links will be available, then I’ll need to add the links to the back matter and swap out those files. It’s nothing less than what other successful indies do, but it still sounds like a pain in the ass.

Anyway, anyone keeping track of my progress knows I’m getting a little fed up with this lack-of-sales thing I’ve got going on. It’s not my way to whine–in fact I tend to avoid those who do on a consistent basis. I can’t handle how energy-sucking it can be. I need all the energy I have for myself.

In the next 12 months, you’ll be seeing a lot more progress reports from me. I’ll do this because:

  1. not all of us are making money at this writing thing, and it’s okay to talk about it.
  2. if I find something that works for me, I want to share it because it might work for you, too.
  3. I’m at a point where my backlist should be making me a little money. Focusing on writing and not marketing has been at fault, but this is why I’m experimenting now. I thought All of Nothing would be a game-changer for me, and it has been in some ways. It’s the most-read book I have. But that was luck or better timing as when I used a free day and ran a Freebooksy, All of Nothing was in KU.

Why in this business does it feel like all roads lead to Amazon_ HMMMM.

My personal life probably has a lot to do with how I look at sales. But I’m not different than any other writer using their royalties to buy a better place to live, buy a newer vehicle, or pay down credit card debt.

Anyway, I’m doing what I can and what I can afford to do.

In September, I will be a part of an author panel and luncheon at the Fargo Public Library. I’ll be able to sell my books there too. A lovely woman who connected with me via LinkedIn emailed me the opportunity, and I said yes. While it may not yield any results, it made me remember that local networking can be just as important as networking online.

Something like this makes me excited I’m wide–if, after the luncheon, the library wants to carry my ebooks in their lending catalog, my books are available in the library program through Draft2Digital.

I’ll continue to blog in lieu of a newsletter. I prefer to blog, and every time I publish a new post, I gain new followers, so thank you for reading!

This post needn’t be too long. I’m struggling to write my books and stay afloat like many others out there. Some may have it better than me, some may have it worse. But as I have said many times in the past, we can only work with what we’ve got. Keep your chin up and a smile on your face.

Why in this business does it feel like all roads lead to Amazon_ HMMMM. (1)


Care to share how your 2019 is going? Drop me a comment.

Share a little triumph that will carry you for the rest of the year. ❤


My books are wide! Find them at your favorite ebook retailer.

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!

all graphics made with Canva.com

Differences Between Your Kindle Books and Your Paperbacks, and What the Heck is Kindle Unlimited?

There have been a few questions from people I’ve spoken with lately about the difference between ebooks and paperbacks with regards to Amazon and their Kindle Select Program.

Amazon is the number one ebook seller in the United States. Everybody who has published books will sell their book on Amazon, and they offer some benefits for authors who publish exclusively with them.

Let’s go back to basics first.

What is Kindle Direct Publishing?

KDP is the publishing arm of Amazon. This is confusing because Kindle Direct Publishing supports more than just the Kindle version of your book now. Since CreateSpace, the old platform for paperback creation, closed, KDP is where you publish both Kindle and paperback version of your book. Some refer to this part of KDP as KDP Print.

What is CreateSpace?

CreateSpace used to be the self-publishing arm of Amazon for paperback books. If an author used the free CreateSpace ISBN their book would be listed as published by CreateSpace in the product information of the book. Using CreateSpace is no longer an option.

createspace product info

What is Kindle Unlimited?

Kindle Unlimited is a reader subscription service Amazon offers readers. Readers pay $9.99 a month to read as many books as they like. They are able to borrow ten books at a time. Readers can use a Kindle e-reader like a PaperWhite, a tablet like a Kindle Fire, or the Kindle App on their smartphone or iPad. If you like reading on a device and read several books a month, this is a good deal. Independent and traditionally published books are available.

What is Kindle Select?

Kindle Select is a program Amazon offers authors if they want their books available in Kindle Unlimited.

Amazon will let readers know if a book is available in Kindle Unlimited. I suppose it’s not a surprise that the top ten books in Contemporary Romance are in KU. (But let’s not get me started on that again.)

top ten contemporary romances on amazon

When you enroll your book in Kindle Select, you are giving Amazon exclusivity of your titles that you enroll.

What does that mean?

It means your ebooks cannot be available anywhere else. Once your book is available through Kindle Unlimited, your ebook cannot be sold on other platforms like Apple Books, Kobo, or Nook. You cannot sell your ebooks on your website. You cannot blog huge portions of your book to build buzz. You cannot list your book on review services like Booksprout or Netgalley. You cannot give away your book on places like Bookfunnel as a reader magnet for a newsletter sign up.  You cannot give your book away on Instafreebie.

If you want to give away a large amount of copies or list your book on a review site, you need to do that before you enroll your book. So be sure you know what kind of marketing plan you want for your books and how you want to find reviews before you enroll.

But you can take your books out of Select, so don’t think you messed up on any promotional opportunities if you click enroll and want to change your mind. Select enrollment lasts in 90 day increments. Just remember to uncheck the enrollment box or KDP will automatically enroll you for another 90 day period when it runs out. If you really want out before your time is up, you can email them through your Author Central account, and they will take out your books. I asked them to do that for my trilogy, and they did the next day without any problems. I was polite, and so were they. Probably the reps answering your email don’t give a crap what you do–they just wanna go home like everyone else who’s at work.

There is some confusion now about your paperbacks because it used to be paperbacks were separated from your KDP account. Amazon doesn’t care what you do with your paperbacks. You can sell them at book conventions and farmers markets, sell signed copies from your website. You can publish them through IngramSpark to take advantage of expanded distribution. You don’t even have to offer a paperback. Amazon doesn’t care.

How do you get paid if your book is available in Kindle Unlimited?

Authors don’t get paid the same way as if someone buys a copy of your ebook. If your book is in KU, you get paid by the page read, and your page read royalties come out of the Global Fund. This is the banner at the bottom of the Kindle Select information page.

global fund banner

The page read rate can and will fluctuate, but the average is about .0045 cents per page. (If you ever want to know just do a Google search of Kindle Unlimited KENP rate plus the month and and year. For May of 2019 it’s .0046.) You need to do a little math if you want to know how much you make with page reads. You can see on your dashboard how many page reads you get per day/month/year.

For example, if you have 417 page reads like I did in this graph (someone was reading All of Nothing after I pulled it out of KU because they still had in their library) you multiply 417 by .0045 and you get 1.87.  So I made $1.87 for those page reads. page reads ku and koll

There’s a way to calculate how many actual book pages will equal KU page reads, but I can’t find it. Maybe someone reading this blog can post the formula in the comments. Because KU page reads aren’t the same as the actual book pages. There’s also ways to figure out how many page reads will equal one person reading your book all the way through, etc, etc, and if you want to know more and geek out on that data, you’ll have to do a little Googling to see what you can find. Because even thinking about it makes me wanna drink, and knowing how much I’m making is good enough for me.

If you write in a series and want to extrapolate read through and sales, there are ways to do this too, and Michael Cooper explains how to do it in Help! My Facebook Ads Suck!

It makes sense longer books do better (hence the popularity of bookstuffers)–the more pages read, the more you get paid.

But it’s also essential you write a good book–so readers read to the end and you are paid for the entire book. You are not going to make much in KU if your first couple of pages are boring. No matter how many people borrow your book, if they can’t get past the first couple pages, that means no page read royalties for you. That also means you want a good strong first book in a series, otherwise you’ll have no read-through and all the other books in that series will have been written for nothing.

Are there any perks for authors who enroll in KU?

There are perks, and I miss having my free days. I never did do a Kindle Countdown Deal, but those are two great ways to market your books when they are in KU. Every time I used a free day for one of my books, my KU reads always increased because of the exposure.

Anyway, that’s how Kindle Unlimited works for authors. If you read my post about Jami Albright, you can see there is potential to make a lot of money this way. It will always be up to you how you want to run your business. Many authors like Jami have no qualms about going all in with KU and reaping the rewards.  Here’s an article by Hugh Howey who did the same.

If you have a larger backlist, you can even have some books in KU and some out. I may put my Wedding Quartet into KU for the first three to six months to see how that works. I have heard of a few authors who will use KU as part of their launch strategy, and then when the page reads decrease pull their books out and offer them wide.

If you feel overwhelmed with the choices, it never hurts to just stay with Amazon. After all, it’s been proven time and again that you can make good money in KU, and I still struggle with going wide. (Which I have blathered on about enough.) Enroll in KU, enjoy the pages read. Get used to that platform before expanding your business.

As for paperbacks, I publish with KDP Print and let them fulfill to Amazon. Then I publish to IngramSpark and use their expanded distribution. I don’t mind warning you that messing with Ingram takes a little know-how, and you have to buy your own ISBN numbers to publish with them. If you don’t want to fork out for ISBN numbers (in the States) then going with KDP Print will be all that you will want to do anyway. There are days I wish I never would have started publishing with Ingram, and The Years Between Us is still not available there. Which is something I need to fix soon because I didn’t check the expanded distribution box when I published on KDP. You can read about my IngramSpark adventures here.

Indies have a lot of choices and sometimes it’s just nice to stick with one thing that you know so you won’t feel like your books are scattered all over the place like seeds on a dried out dandelion.

I hope this information was helpful to you! If you have any questions, KDP’s customer service is very nice and they are quick to help. You can also shoot me a question, either here in the comments, or my DMs are open on Twitter. Thanks for reading!

Until next time!


My books are wide! Look for them at your favorite digital retailer!

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!