Category Archives: author resources

Amazon Also-Boughts. Just a quick word about why they’re important.

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Not many first-time authors know how important their also-boughts are on Amazon sales page.

I didn’t either.

When you’re a new author, and your friends are published authors, your also-boughts probably reflect that because you’ll buy each other’s books. Chances are your friends write in different genres so your also-boughts are full of steampunk, urban fantasy, and fantasy when you write romance. We laugh and take screenshots because Amazon has linked us to our Twitter friends.

That’s less than ideal because this is Amazon telling you they don’t know where your book goes on the virtual bookshelf. This is bad.

If Amazon doesn’t know what your book is, they can’t recommend it to readers in the correct genre.

This is why when someone on Twitter says they have birthday money and want to buy a couple of indie books, I get mad at all the people who try to entice them into buying their books. When it comes to Amazon, the biggest book retailer in the United States, a sale isn’t just a sale. I stopped advertising my books on writer Twitter a long time ago.

 

Why do you care what the also-boughts are on your books product page? Because when Amazon knows what genre your book is, Amazon will put your book in other authors also-boughts. This is really powerful. This is like free advertising. Amazon recommending your book on another books’ sales pages? Yes, please.

This is why you don’t want just anyone buying your books. You want readers in your genre buying your books.

This also goes for the first wave of sales that go to your family and your friends. Don’t ask them to buy if that’s not what they read and buy from Amazon on a regular basis. I know it’s hard, but training Amazon to know what you’re selling is beneficial in other ways. Mainly, ads.

Did you know Amazon won’t show your ad, no matter how much you bid, if the algorithms say no one is buying it? Amazon wants to make money. If they can’t make money selling your book, they’ll bury it.

But, you might say, they’re getting my money from ads with cost per click, right?

Yes, but that’s only 50% of what they can make if people are clicking and not buying. Amazon wants their 30% of your book royalties, too, and they go with the sure thing.

Training Amazon to know what genre you publish in is half the battle. That’s why you hear from established authors that say you shouldn’t genre-hop until you have an established audience.

Loading your book into Yasiv if to see if your book is connected to others in your genre is a good start. If it’s not, buy some promos. Your first order of business is getting readers of your genre to buy your book.

The second is to write more books.

The 3rd is to stop asking just anybody to buy it. If you’re hoping for reviews, give your book away.

You want Amazon to show your book to people who read in your genre. They’ll even email readers suggestions of books they might enjoy. We all get those emails. It takes a little work, but in the end it can be worth it.

What are my also-boughts like?

all of nothing also boughts

All of Nothing‘s also-boughts are solid. It’s my biggest seller (which isn’t saying much) but I’ve done the most ads for it.

The Years Between Us needs some work, apparently, and I’ll be doing a promo for it for my birthday coming up. I still need to change out the blurb though. This isn’t good, and I’ll be taking my own advice.

also boughts for the years between us

Want to learn more about also-boughts? Read Chris Fox’s Six Figure Author. He goes in depth with also-boughts and the Amazon algorithms.

What to hear more about how Amazon sells your book? Listen to an interview with author Russell Blake and Michael Beverly who runs AMS Ad Werks, an Amazon Ad management company. Listen to Joanna’s podcast here (or read the transcript).

Michael was also on the Self-Publishing Show with Mark Dawson and James Blatch. You can listen to the podcast, or watch them on YouTube.

 

That’s all I have for today! With the holidays coming, I can’t guarantee I’ll stay on a consistent schedule, but I’ll try.

I hope you all have a splendid week ahead!

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Launching your book. Is there anything you can do to have a great launch?

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your book launch

I have to get this disclaimer out there: I suck at launches. I hit PUBLISH and kind of move on. In fact, this goes in line with what Andrea Pearson says on the new 6 Figure Authors Podcast with Lindsay Buroker and Joseph R. Lallo. She recommends not bothering to market until you have at least ten books out.

As I found out being $70 bucks in the hole doing Amazon ads for The Years Between Us (I still haven’t updated that blurb, dammit!) sometimes spending money on marketing and advertising is just a waste of money that you may not ever get back.

But sometimes you wanna throw a little money at a new book, and maybe if you can hit the right notes it can take off and Amazon might show your book some love. That chance is getting smaller and smaller because of the competition, but it never hurts to try. You might get lucky.

Launching can take some planning, so I’ve been mulling over ideas. Because only half the books are edited, I don’t have blurbs or titles yet, and I only have basic concepts for the covers, my launch is going to go into next year. I’m a little embarrassed since I’m 18k into book 2 of my SUPER SECRET PROJECT trilogy, and I’ve been spending more time writing that than I have working on my series. That’s what you get when you chase after the shiny objects. 

When we talk about launches, probably the top two things seasoned authors will tell you is to announce it to your email list and reach out for newsletters swaps.

I can’t do this because 1. I don’t have a email list, and 2. because I don’t have a newsletter (email list) I can’t ask around. I mean, I could ask, but I would have to be clear that I cannot reciprocate. So I’m reluctant to ask because swapping implies doing it in return at some point, and I can’t. To me it would feel like asking for favors, and I don’t like owing people.

If you don’t have a street team, email list, or friends to help you out, what can you do? The only options are then to fling some money at your book.

But first, before you shove money at it, try to get some reviews.

This is my tentative plan when I have my series ready to go:

  1. Put my book on BookSprout before I put the ebook in KU. You can publish your paperback ahead of your Kindle book. Reviewers can’t put up a review on a preorder so the way authors are getting around this is publishing the paperback before the Kindle book. That way, when you do publish your Kindle book, it will have reviews. (You may have to contact Amazon to have them linked up to make the reviews show up for both versions.)
    In a previous blogpost, I questioned the quality of the reviews from BookSprout, but you have to weigh what you need versus what you want. If you can grab four or five reviews from them at least you have something to get your book off the ground. Some readers won’t read anything that doesn’t have a review. And if you have only one book out and no one knows your name, your chances of a reader picking up your book without reviews is even lower. BookSprout will offer your book to 20 ARC readers for free. If 25% of them leave a review, you can publish your Kindle book with a few stars, at least.your book launch (2)
  2. Buy some promos. I want to have my whole series published when I do this. That way the promo for book one is actually going to be for all the books in the series, and I’m hoping for some serious read-through.
    The two places I’m going to try are: Red Feather Romance. This is a promo site run by Written Word Media who also offers Freebooksy and Bargainbooksy. I’ve tried both of those before, and I’ve had better luck with Freebooksy. But I tried Bargainbooksy on a standalone, and I’ve come to realize marketing a standalone is not cost-effective. Ereader News Today. I haven’t tried this service, but other authors swear by it. I like trying something new every time I release a book, if anything, just so I can blog about it.When you look at promo sites, make sure before you apply that they don’t have a minimum review policy. Some don’t, some do, so it’s best to be sure you don’t need 10+ reviews before you apply for a promo. It saves time.

    Also keep in mind your publication date. Popular promo sites book out a couple weeks in advance. If you’re launching  your Kindle version on January 10th, you may need to rethink it if you can’t get a promo date until February.

    This brings up the subject of release pricing. I think I’ll release the first book in the series at .99 and release the other books at 2.99.  I’ve tried 3.99 and that seems to be too high. When you’re releasing into KU, price doesn’t seem to matter as much because you’re going more for the page reads than you are sales. If you’re wide, price matters a little more, and then you have to research in your genre what other books are going for.

  3. Ads. I may still do some Amazon ads a few weeks after the release of book 4. That might keep my sales and page reads up after the 30 day drop off when I run out of books to release. I’ll have my SUPER SECRET PROJECT close to being done, probably, but that will be under a different name so I won’t have the power of this release behind it. What little power there might be.

your book launch (1)

I’m being realistic with this launch. My kind of books are not what’s selling right now. You might wonder how that’s possible, because romance is romance. But if you take a look at the top ten, only three of them are written in third person past, and one of them is from Nora Roberts. I don’t count her.

  1. Dirty Letters by Vi Keeland and Penelope Ward: 1st person past
  2. The Family Journal by Carolyn Brown: 3rd person past
  3. Crazy for Loving You: A Bluewater Billionaires Romantic Comedy by Pippa Grant: 1st person present
  4. Havoc at Prescott High (The Havoc Boys Book 1) by C.M. Stunich: 1st person present
  5. A Nora Roberts reprint from 2009: 3rd person past
  6. No Broken Beast by Nicole Snow: 1st person present
  7. Winter Cottage by Mary Ellen Taylor: 3rd person past
  8. My Big Fat Fake Wedding by Lauren Landish: 1st person present
  9. Insatiable: A Cloverleigh Farms Standalone by Melanie Harlow: 1st person past
  10. Stealing the Bride by Nadia Lee: 1st person present

You can dig deeper down the list and keep counting, but that small sample is enough for me. I’ve blogged about this before, too, how I think that 3rd person past is going out of style, and after my wedding quartet, I’ll have to decide if it’s even worth writing anymore. I mean, there’s no telling when 3rd person past might come back around. Everything circles around if you give it time. But you also have to resist banging your head into a brick wall trying to sell books readers don’t want.

Anyway, I’ve talked enough about my launch plans. It seems the best plans will incorporate a little teamwork by way of newsletter swaps, but it puts you in a hard place if you don’t have one of your own.

If you find this is the case, you can be stubborn like me and keep doing what you’re doing, or you can start a newsletter, and realize that it’s going to take you a couple years to build a list of readers where you can tell them about your releases and other books you enjoy. Also, there’s no time like the present to reach out and make some friends in your genre. If they’re your friends and want to help, maybe they won’t ask you for anything in return. Some people out there are still nice. Just be careful not to take advantage.

Got any other launch ideas? Let me know!

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Is your book fitting in where it should be? Find out by using Yasiv!

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A really cool way to figure out if your book is fitting in with others in your genre is using a site called Yasiv.  You put in the ASIN of your book, and it will pop up books that are related to yours–if readers of that genre have been buying your book.

If your book is not connected to others in your genre, then the right people (your audience!) are not reading your book.

I’ll show you what I mean:

This is Stuart Bache’s book about making book covers, The Author’s Guide to Cover Design. He’s a popular cover designer and wrote a book about cover design. He did an interview on Joanna Penn’s podcast a bit ago if you want to listen to it.

Anyway, it’s a good selling non-fiction book, and if you look at the books his is connected to, he’s found a good foothold in the non-fiction for indie authors arena.

2019-10-29

This is also a great way to find other books you’re interested in. There are a few in this graphic that I wouldn’t mind reading. But I also see a ton of books that I have read as well.

Let’s try with a fiction book.

2019-10-29 (1)_LI

Don’t Run Away is on the outskirts of all these romance books.

Though my book is low in the rankings right now because I don’t promote it, at least steamy contemporary romance readers are reading it.

What else can you get from using Yasiv?

You can see if your cover is cutting it with others in your genre. This is a great tool to use as research to make sure your cover is going to meet reader expectations of your genre.

What can you do to get readers reading your book?

Buy a promotion. You need to get your book in front of readers (and not your friends!) and buying a promo is the best way to do that. Use a free day if you’re in KU and set up a Freebooksy promo in your genre. It may cost a little bit to give your book away, but it’s better money spent than wasting money on ads if you don’t know what you’re doing. (Plus I always see a little bump in KU page reads so you may not completely lose out on your promo fee.) I lost 70 dollars on ads for The Years Between Us. That money may have been better spent on a promo instead.

Freebooksy has lots of genre categories, and you can look here for the complete list.

Another popular one is E-reader News Today. I haven’t tried this service, but I have a release coming up and this is a service I’ll try.

Anyway, this is a fun little tool to help you find where your book is fitting in, and also finding books to read that are connected to your favorites.

Other articles about Yasiv that you can take a look at:

Using YASIV to understand your market and improve your marketing

Finding Readers with Yasiv

Tell me what you think!

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You Can’t Have Something New if You Don’t Try Something New.

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I’ve thought about this a lot in this lately. I see lots of posts from people who give themselves permission to not be uncomfortable. And I respect that. It’s tough being uncomfortable. You don’t feel good, it can make you have an anxiety or panic attack, it can make you physically ill. There are certainly bad kinds of uncomfortable. You don’t want to force yourself to be around someone you don’t like, or who gives you bad vibes. You want to listen to your gut, your intuition, and if it’s telling you to get the f*ck out of a situation, you do it.

But there’s something to be said for being uncomfortable. You can’t have something new if you don’t try something new. And let’s face it, trying something new is usually uncomfortable.

You can't HAVE something new, if you don't TRY something new.

You sit outside a building because you’ve never been in it before and don’t know where anything is. You sure as hell don’t want to go inside and make an ass of yourself wandering around. You wait outside a new meeting spot until you know a friend is already there so you’re not first to arrive and you have to sit by yourself.

A lot of people asked me if I was nervous going to that book signing a couple weeks ago. To be honest, no, I wasn’t.  There was the potential to be, sure. Who wants to drive fifteen minutes away, go into a conference center they’ve never been in before, set up all their books, and talk for six hours about their work to strangers, and hope they buy your books? Who the hell needs that when there’s Amazon, right?

I wasn’t nervous because I have a degree in Human Resources, and setting up for that book signing picture3book signing felt exactly like sitting at a table at a job/career fair. I did that a lot. A lot. On both sides of the table. I was used to standing, holding out my hand, making eye contact and, yeah, speaking. (Gross.) If I didn’t have two years of that behind me, I probably wouldn’t have gone.

But that’s the point of this blog post, too. Giving yourself permission to skip things because they make you uncomfortable won’t help you get anywhere. If I had let myself do that, I would have skipped the writing meeting where I met the woman who asked me to participate in the book signing in the first place. Let me tell you, the Monday evening we met, I was a nervous ball of energy, and I didn’t write all day.

As writers and authors, we’re going to be asked to do things that make us uncomfortable. If we strike it rich (and even if we don’t) we’re going to be asked to speak at panels, and give talks. Go to book signings, speak about our craft, our journey. We’ll be asked to encourage others, help others on the same journey.

While it’s okay to give yourself permission to avoid things you don’t want to do, keep in mind all that you’ll be missing if you can’t take that leap.

Many of us are afraid of change. We don’t want to find a new job, or we stay with a partner we may not even really like because breaking up is too hard. We don’t find a new apartment because moving sucks.

So think about what that means the next time you give yourself a pass, or encourage someone to skip something because it’s not what they want to do.

You can’t miss what you never had, but you may never have another opportunity.

1593399-Bobby-Unser-Quote-Success-is-where-preparation-and-opportunity

I really like this quote. Not only do you have to be prepared, but you have to be ready to take a leap, take a risk. An opportunity can present itself, but if opportunity is knocking, you have to be able to open the door.

public speaking joanna pennJoanna Penn has a new non-fiction book out about public speaking, called, well, Public Speaking. Public speaking sucks, and as authors, every once in a while we’re going to be asked to do it. Give a talk, participate in a panel. Even if we’re sitting in a writing group and we’re asked what we’re working on, you could have 2-10 pairs of eyes on you, listening to what you have to say.

You would think as writers all we would be asked to do is sit in a dark room and pour our hearts out into our laptops. This isn’t the case, unfortunately.

vlog like a bossAnother book that can help us put our faces out there besides Joanna’s public speaking book is Amy Schmittauer’s book, Vlog Like a Boss.  In it she gives out really great information on how to vlog, what to vlog about, and how to present yourself. It’s a good resource if you’re thinking about starting to put your author face out there!

Joanna’s public speaking book is also pretty cool, and since she’s been speaking forever, she knows what she’s talking about. I would recommend giving both these books a try.

Being uncomfortable sucks, but if you always give yourself a pass, you may never know what opportunities you’ll miss.

What have you done lately to step outside your comfort zone? Did it pay off?

Let me know!

nohting changes if nothing changes

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Amazon Ads: Bad news.

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Amazon ads and bad news probably go together in sentences from a lot of indies. I’m no exception, but not through any fault of my own. Kinda.

When I did my last update, I was breaking even, and pretty happy with that.

After some ads took off and ate up all my money with no return, I had to pause them. I was 70 dollars in the hole, and I had to try to figure out why.

The culprit was easy to spot.

ads.jpg

These are my ad results for The Years Between Us from September 20th when I started Bryan’s ad challenge to today October 19th when I’m writing this blogpost. The numbers look impressive. Look at those impressions! Look at all those clicks!  I mean, in all the times I’ve tried running ads, I’ve never had results like this. These tell me a couple things:

  1. Bryan’s advice works. (My keywords were good.)
  2. My cover is good.
  3. My ad copy is fabulous.
    They fell in love.
    The wrong person found out.
    Now he’ll do anything to protect her.
    Even if it breaks her heart.
  4. My daily spend was good enough for Amazon to show my ad around.
  5. My bid for clicks was high enough for Amazon to show my ad around.

But.

My ads, in roughly a month period, generated only $26.57 in sales and KU page reads with an ad spend of $95.52. That’s not good. (The sales column above doesn’t include KU reads so that’s why the numbers are different. The Amazon ad dashboard does not include them and BookReport does.)

book report results for the years between us

You have to be honest ask yourself why that is.

In my case, I’m sure it’s the blurb. I have a good number of clicks. I should have made more than $26.57. They liked the cover and the ad copy enough to click, but they got to the blurb and it turned them off.

That’s the only thing I can think of.

This is the blurb without having to click READ MORE (or above the fold, as they say):

Zia Bishop is in love with an older man.
On the night of her high school graduation, she persuades him to take her virginity, and the wrong person discovers their secret.

Matthew Harcourt knew he should never have made love to Zia, his best friend’s daughter.

And I guess that is enough to make people turn away. Now, this story is not naughty. It’s not dirty. If it was, then I would have used a grittier, sexier cover and marketed it as a “Daddy’s Best Friend Makes Me Wet” novel.  This is a pretty romance, with the bulk of the story taking place when she is 25 and he is 50. Still a wide gap, but maybe it doesn’t sound as weird when she’s 18 and he’s 43.

So, I paused all my ads. I’m going to rewrite my blurb, focus on a different aspect of their relationship.

The first page introduces them at her high school graduation party. So I could still lose readers if they borrow it in KU and decide after five pages they don’t want to read more.

If that happens, I may need to change the cover and target readers who will read OM/YW (older man/younger woman) romance and hope they like the softness of it, or pull it from KU and see if I can find a way to get more reviews, though I’m hesitant to try Booksprout again. If nothing works, I may just have to write off The Years Between Us completely and just forget about it.

There are things I can do, and everything needs to be tested to find out what works and what doesn’t. The blurb is the easiest experiment, so I’ll try that first.

Everything in stages, but that’s the plan so far.

The point is, there are steps I can take to try for sales, and if you find yourself in this position, you need to make sure you are constantly checking on your ads so clicks don’t eat through all your cash.

I should have paused my ads earlier, but seeing those results was pretty amazing. I have a little money to experiment, and I wanted to see what would happen. Sometimes page reads can come in later. In the Kindle Unlimited program, readers can borrow up to 10 books at a time. The Years Between Us could be sitting on quite a few Kindles waiting in a reader’s queue. But I’m not going to let clicks eat up my ad dollars if I don’t have proof of that.

All of Nothing is still making me some spare change every day, so I’ll keep my ads paused until I make up that ad spend money.

Then we’ll try again.

How are your ads doing? Let me know!

Want a list of older man/younger woman books? Goodreads has a shelf of recommendations. 🙂

Until next time!

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Market or Write? If you have only one book written . . . write another book!

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When I did Bryan Cohen’s 5-day ad challenge, he did some Facebook live events where he would help us in real time with any questions we had. While this challenge was tied-in to him selling his course, I still can’t believe all the work he put into the free mini-lessons, and I’m very grateful.

Anyway, I would watch along with everyone else, picking up tips where I could that would apply to my own books.

After a few of these videos, I realized something . . . so many people were worried about the fate of their ONE BOOK.

Don’t get me wrong, having written and published a book is fantastic. It’s a feat many people say they want to do, but hardly anyone does. If you’ve done that and are trying to sell it, you’re already one step ahead of 98% of everyone who wants to write a book but never does.

The problem with this, though, is that if you’re only selling one book, if you’re taking courses, learning ad platforms, listening to podcasts about book marketing, doing anything that takes away from writing your next book, you’re BEHIND 98% of the writers who are concentrating on building their backlist.

I keep up with publishing news and what’s changing in the industry; which small presses are closing, what Amazon is up to, what Draft2Digital is offering next. Ads are a little bit different. What you know today might might be different than what you need to know tomorrow. In fact, as an example, Amazon changed the way their ad platform looks right as Bryan was done with his 5 day challenge! What he taught us was still invaluable and we could put that into practice, but his segment for visual learners was almost irrelevant the minute the course was over. Anyone watching the videos would be confused because the platform doesn’t look like that anymore.

One day after his course ended! Jeez.

What I want to explain going into that is, if you’re learning an ad platform for one book, you’re wasting time when you could be writing another book because by the time you need to know it for book two, it could be already changed.

But, you’re saying, maybe it’s not a waste because their book will sell with ads.

Sure, maybe it will. If you have a solid stand alone with a good cover and a good blurb, you might make some sales. 

BUT, raise your hand if you have only one book in your backlist that

  • is a novella
  • is the first in a series but you don’t have any of the others written yet (and have no idea when you will)
  • is a mishmash of genres and you don’t know who your audience is
  • is written in a genre you’re not sure you’re going to stick with
  • your book is wide

If you have an only book that is any of those above, you are better off leaving ads alone and writing another book.

the best marketing for a book is to write another.We’ve all heard that writing the next book is the best marketing there is for the first one. It’s not just the writing, it’s social media/networking, too. When you’re on social media sharing snippets, you’re blogging about your writing process, who your characters are, etc, you’re doing more than promoting one book. You’re laying a foundation of being an author. Readers will know that you’re planning to write for a while and they’ll feel more comfortable investing their time in your book(s).

It would be interesting to know how many books on Amazon are singles and their authors aren’t planning on anymore. They’ve walked away for various reasons. Maybe you don’t plan to walk away, but a reader isn’t going to wait three years for a book 2, either.

The number of books you need to make traction rises every year. When I started out it was three. Now, the latest statistic I’ve heard is 6-10, and that was last year. This year? I’ll safely assume that you need 10+ books in your backlist before you see any kind of movement toward actual sales. Learning ads is a big part of this, of course. But the time you spent learning and the money you spend experimenting could be going toward your backlist.

I’m a member of the 20booksto50k Facebook group. Michael Anderle came up with the idea that that if you have 20 books in your backlist you should be able to make 50k a year in sales. He does some math, and I won’t get into that now. It’s an easy concept to buy into. I rather like thinking that after my quartet comes out and I’ll have 10 books in my backlist, that I could potentially make 25k a year in sales. That would change my life.

It’s definitely something to work toward.

But you can’t make that a goal if you’re going to waste time marketing one book.

james scott bell marketing

Click on the photo for a link to the book. It’s a good read and worth your time. 

James Scott Bell has a great book out right now called Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind. In it, he talks a lot about marketing books, (and I did say this in my review on Goodreads) and he does spend a great deal of time talking about writing. Write the next book, and the next and the next and the next. In my review, I pointed out, well, you gotta learn how to market at some point, or you’ll have a big backlist and no one reading it.

I think that’s true. Natural momentum only goes so far.

And while I’m happy to spend some money on ads, to try them out, get a feel for them, I have six books in my backlist, I have 4 more coming out in the next couple months, and I’m 30,000 words into a secret project.

My writing time is not taking a hit.

It’s a mindset. There’s no harm in getting your feet wet. There’s no harm in being curious. But when you publish a book you’re not a writer anymore, you’re a business person filling a need (readers of your genre). Remember that when you’re selling one thing in your store, and you’re spending money on ads.

That’s all I have for today! Likely, my blog posts will be hit and miss for the rest of the 2019. I’m editing my quartet and books one and two will be off to the proofer soon. I have three and four that I’ll be diving into soon, and my secret project is well under way.

I love to share whatever is on my mind, though, and I’ll try to keep up my posts!

I’ll be updating you with my Amazon Ads adventures over the weekend. Let’s just say . . . it’s been quite a ride, and not all together inexpensive, either, but that’s what you get, I suppose.

All of Nothing ebook coverI can share this little bit with you . . . All of Nothing, before I started Bryan’s 5-day ad challenge was at 81,xxx (dont remember the exact number) in the Amazon Kindle Store. Since promoting it with ads since September 20th, it’s at 16,399. I know rank doesn’t mean much, not really, but it is kinda cool to see people are reading it.

I think the new blurb and cover have made all the difference!

 

Until next time!

 

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Another try with Amazon Ads. Am I finally selling some books?

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amazon advertising logo

If you don’t follow Bryan Cohen then you should. Follow him on Instagram, Facebook, and listen to the podcast he hosts with Jim Kukral.

This guy knows what he’s talking about with Amazon ads, and a lot of the stuff he puts out into social media is free. Don’t get me wrong, some of what he puts out there is a hook to get you to buy some of his courses, but he’s a businessman, and well, that’s what they do. But following him on social media for the free tidbits is totally worth it if you’re starting at zero.

I was starting at zero, and even though I had read Brian Meeks’ book on the subject, trying what he suggested didn’t move the needle. But to be fair, that was a while back and I didn’t have as many books published as I do now. They didn’t have the good covers they do now, and I didn’t know how to find keywords.

Bryan Cohen has a different approach, and I totally encourage you to try different things. We all publish different kinds of books, and lots of people get frustrated when something kills it for someone but then they try it and it does nothing, or even worse, it wastes money.

I took a free 5 day ad challenge Bryan hosted a couple weeks ago on Facebook. Of course, it was to sell an ad course that I didn’t buy because I couldn’t afford it (did you know scraping a cat’s bladder for stones cost 2,600 dollars? Yeah, Harley is fine now.), but during the five days I did his challenge, I learned a lot about ads, and more specifically, where to find keywords.

Keywords will make or break your ads. And I know you’re going to call me a cop-out writing this blog post and not telling you where to find them. But in a show of integrity and out of respect for Bryan, I’ll point you in his direction and let him tell you how (or you can use Publisher Rocket, or try Alex’s K-lytics and read his blog). After all, I wouldn’t know what I know without his help, and I’m all about attribution. I will feel comfortable saying this though: all my keywords are titles of bestselling books in my genre that are in KU. How you go about assembling this list will be up to you, but using a list comprised of titles that sell that are similar to yours works.

I started the challenge on September 20th, 2019. He told us to focus on one book, so I chose All of Nothing. That still proves to be my strongest book, and it’s made me the most money with the challenge. After the 5 day challenge was over, I did ads for my other two standalone books, and All of Nothing still blows it out of the water.

Since September 20th, on my three standalones I’ve had 110,709 impressions (impressions are free), 226 clicks, and $50.29 worth of ad spend. That might seem like a little bit of money to you, but remember that you’re hopefully earning most, if not all and beyond, that money back. Those stats are based on 42 ads. All of Nothing has the most, which may be why I’m selling more of that book, at 27 ads running right now. Some are from the challenge and some are ones I did on my own. Wherever He Goes has 7, and The Years Between Us has 8. I focused on keyword ads and I wrote a couple lines of my own ad copy for each ad. Bryan said to bid low, and while that’s up to you, I’m getting clicks and impressions with bids under 40 cents, which is really good considering my genre is contemporary romance, and that is a highly competitive genre. Keep in mind you don’t necessarily pay 40 cents just because you bid it. My cost per click average is .22 cents.

Now, I’ll tell you how much I’ve made since September 20, 2019, and learning ads is going to be a slow process. If you break even when you first start out, you should consider that a success.

To accurately know how much you’ve made, I suggest you use BookReport. It’s free until

bryan ad on instagram

These tips are a great reason to follow Bryan Cohen Blurbs on IG!

your monthly earnings exceed 1,000 dollars. That will tell you how much you’ve made with sales and KU READS. Your ads dashboard does not include KU reads, so if you’re in KU and you see you’ve spent 50 dollars on ads, but only made 13 dollars in sales, those are Kindle/paperback sales, and not KU reads. Bryan was very adamant about making sure we knew that. You could turn off a profitable ad not figuring in your KU page reads, so make sure you take those into consideration. After all, those are the main reason we’re in KU–so don’t forget to include them in your sales data.

I check my ad spend and sales every morning before I go into the writing, and today my ad spend is since I started the challenge, like I said, is $50.29.

What I’ve made so far since I started the challenge is 55.06. I’ve made 5 bucks. That might not seem like a lot, and it’s not. Not in the grand scheme of things. But I’m in it for more than the cash right now, so let’s look at what else we can glean from this data:

book report for ad challenge for blog

book report for ad challenge for blog 2

BookReport shows me that I’m getting sales as well as page reads. This is super since I wasn’t barely getting anything before the challenge, never mind when I was wide and trying to get traction spending money on promos.

All of Nothing has had 10 sales, and 7,894 page reads. All of Nothing is 420 KENPC, so if you divide 7894 by 420, you get the equivalent of 18.79 (almost 19) books read. For me, that’s pretty good for sales.

The Years Between Us is less at 420, so without doing the math, 603 is the equivalent of about 2 books read. Wherever He Goes, I can say just one book in KU page reads was read.

At this stage of the game, I’m happy with breaking even. Why?

  • Readers are seeing my ads. With a low bid, this is a big deal. Lots of people think they need to bid high to be seen, and clearly, that’s not the case. Bryan did not tell us to go after the big-named trad authors in our genre. He told us to target authors that are in KU in our genre that are doing well. Should I target Lauren Landish or Nora Roberts? Which obviously would be cheaper? Lauren is in KU and number one at the time of writing.
  • I’m getting clicks. This is also a big deal. Why? Because it tells me my covers are good and my ad copy is pulling readers in to click my ad and take a look at my product page.
  • I’m getting sales, though small ones. Part of ad maintenance is making sure your clicks convert to sales. If they aren’t, then something is wrong with your sales page. Maybe your blurb is bad, or your look inside doesn’t sound good. You’re losing readers between the click and the sale. Maybe your cover doesn’t hit the mark after all (or maybe you’re not in KU and readers were hoping you would be). Maybe based on your cover they thought it would be about one thing, but then they read your blurb and thought it was about something else. It could be anything, so make sure you keep up with clicks and if they are turning into sales.
  • Hopefully some of these sales and KU reads will turn into more reviews. I need reviews and if people enjoy my books, maybe down the road they’ll leave a review.

Ads aren’t always about making money. When you’re starting out you don’t want to lose money, but you’re also paying for exposure and hopefully reviews.

What am I going to do moving forward?

  • Keep an eye on my ads. Obviously a five dollar return can quickly go from plus to minus, so I will need to make sure I’m always earning or at least breaking even.
  • Work on my ad copy. Find a hook and reel in your readers.
  • Do more ads for All of Nothing. If that book is going to be my biggest earner, I need to exploit that.
  • Explore ads for my trilogy. Someone read Chasing You, so my trilogy has read-through potential. I always forget that they are decent books and people are reading all three of them. In my head I’ve kind of written them off as average, but maybe if I throw some ads at Don’t Run Away, the trilogy will make me some money. (I’ll need to rewrite the blurbs for those books and put in better keywords in my KDP dashboard before I try ads with those.)
  • Look for more keywords. New books pop up on the bestseller list all the time.  Keep adding titles to your keyword list.
  • Have patience. It’s easy to want to bid high, but Bryan has taught me that I can get impressions and clicks and not go broke. I’m going to follow his advice and keep my bids low.

I feel like that 5 day challenge was successful. His ad course digs a lot deeper into other things but I’ll take what I can for now. Learning ad copy and not being afraid to create more ads is what I’ll be focusing on for the next little while.

What do you need to do before you do ads?

  • Know your genre. If you don’t know your genre you don’t know what authors to target.
  • Make sure your cover is genre-appropriate. If you don’t run ads with ad copy, all your potential readers will see is your book cover. A picture is worth a thousand words, and it really is if that’s all your using to draw readers in.

    ads without ad copy

    The ad without ad copy sticks out, huh? But she’s got a hot cover, so it’s not so bad. 🙂

  • Make sure your blurb sounds good on your product page. Make it look good too with bold and spaces between paragraphs.
  • Make sure your price is genre-appropriate. Before the challenge, I lowered my prices from 4.99 to 2.99. Without testing I won’t know for sure if the lower price is helping people buy. That’s marketing strategy, and you’ll have to decide for yourself.
  • Fix the keywords in your KDP dashboard. I did a blog post about how to find real ones for your books. You can also search blurbs of books that are similar to yours and if the same words keep popping up (like action-packed) then include those too. You’re not limited to 7 just because there are seven spaces.

I’m not an expert at any of this. All I can tell you is what is working for me. Slow or otherwise. In the past 21 days I feel like I’ve finally found something that might work to get my books in front of readers. Hopefully it will help you too!

Thanks if you’ve made it this far. I’ll keep plugging away and I’ll start giving you guys monthly updates! Have a great weekend!

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Editing The Rocky Point Wedding Series. Where I’m at cutting time and cutting the fat from my books.

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These past two weeks have been not so much as hit and miss as totally miss when it comes to the blog. I apologize for that, but this week I’ll try to catch you up on what I’ve been doing!

a rocky point wedding social media graphicYou all know I’ve been writing my Rocky Point Wedding Series.

I tweeted the other day that I was finished the first sweep of editing Book One. I felt like I missed a few important things, so I’m in the middle of editing it again. I’ve lost another 200 words on top of the 2,000 that I lost the first time around, and my final word count for that book will be about 72,500. A far cry from the almost 75,000 words I ended it with, but I think it’s reading a lot better.

In the past my editing schedule has gone like this:

  • Edit on screen. Maybe I do this once, usually do it twice. Not sure. This is where I look for typos, but it’s also where I usually get a rid of a lot of filler that drags the story down. Of course, this is the place to do the biggest changes, and I usually lose a lot of words here.
  • Another sweep on the computer.
  • Print it out. This stage is where I added a lot of the words I took out the first time, only making it sound better. This is where I tackle some syntax issues as well. This is a time-consuming step because after editing on paper, you need to take the time to put them all in the computer file.
  • Have Word read it to me. This step is also very time-consuming, but in the past I felt it was worth it. You can hear how your book sounds, listen for clunky sentences, fix syntax issues and all get a feel for it spoken. I like this step because authors are putting their books into audio a lot more lately, and places like Find A Way Voices through Draft to Digital are scrambling for ways to make this affordable for every author. While Word’s robovoice isn’t 100%, you can still get an idea if a narrator is going to stumble over a paragraph with twenty sentences in it.
  • Then I would proof the paperback proof. This step is pretty awesome too, because your  book is a book then, and it’s easy to spot typos and words like peek, peak, and pique that aren’t caught during editing.
woman using laptop

Photo by Jopwell on Pexels.com

You might be saying that’s a hella lot of editing, and it is. You might also think a person could skip some of this if she hired someone, and you would be right again. I never have, and it’s not a secret I do all my own editing. Sometimes I catch stuff, sometimes I don’t, but I’ve read books that have been pro-edited that have had mistakes. We’re all human, and I do give myself a little slack.

But this kind of editing takes on a whole new meaning when you’re doing four books at the same time, or at least back to back. So I’ve decided to cut out a couple editing steps and I have a proofer lined up who will help me. I’ve decided to take out the printing step, because that’s just a lot of paper, and I’m debating on taking out the listening step. If I don’t, I have to figure out where I want to put it in my schedule. I don’t want to touch it after my proofer gets a hold of it. That’s just asking for trouble.

I don’t like skipping the proofing the proof part because it really is important to read through the book after you’ve gotten it. You catch more than spelling mistakes and typos. Even inconsistencies are easier to spot since you are reading your own book as a reader. How can you not when you’re holding it in your hands?

I went through all that because I did want to touch on one other thing in regards to editing. As you get better writing, plot construction, character arcs, and learning grammar and punctuation (or you should be! listen to your feedback!) your books won’t need as much editing. It feels WEIRD giving up an editing step or two, but as you write, your first drafts will be cleaner, and clinging to editing steps may just be a waste of time.

Be careful that you’re aren’t changing something just to change something. Change something to make it sound better, or you’re just wasting your time.

A great book to read on self-editing is Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print Subsequent Edition by Renni Browne (Author), Dave King (Contributor). When I went to a writing conference in Santa Barbara a couple years ago, this book was recommended by nearly everyone.

Another good book that will help you edit is Grammar Girl’s Quick and Dirty Tips for Better Writing (Quick & Dirty Tips) by Mignon Fogarty. Even if you’re going to pay someone to edit or proofread for you, it’s always cheaper to do as much as you can by yourself, this includes knowing where commas go, what a comma splice is, how to correctly us a semi colon, that kind of thing. Little details like that are a KILLER on an editor’s time.

I was going to add a couple other topics to this, but I had no idea going through my editing process for these books would take so long. I’m at almost 1,000 words already, so I will say goodbye for now and fill you on in what I’ve been doing with Amazon Ads later on this week.

What kind of editing do you put your book through? Betas? Yeah. An editor? Proofreader? Nothing?  Let know!

 

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October is Prep for NaNoWriMo. Why I don’t participate.

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Fall in Minnesota is my favorite time of year. The temperatures cool, the leaves start to fall, and the bugs die. The last is very important to my well-being. Haha. Seriously though, we get a couple sweet weeks of no bugs, and mild enough temperatures that you can still enjoy time outside.

I went for a walk with my sister last night, and the latter half the walk was in the dark since the sun sets so early now. But we saw a couple deer, lots of rabbits, and generally had a nice coffee walk in about 48F degree temperatures.

nanowrimo logoOctober is also NaNoWriMo prep month. It’s the month when writers who are going to participate in National Novel Writing Month plot their books, do their research, make character sheets, anything they have to do to write their book as quickly as possible in the month of November.

I participated once. And while I was a newbie writer at the time and that was probably more of the reason why I wrote a crappy book, doing so on a timeline didn’t do me any favors, and I’ll never participate again.

But that’s not the only reason. Everyone needs to make their own choices with their writing schedule, their publishing schedule, and what they want to accomplish, but let’s take a moment to go over a couple reasons why NaNoWriMo may not be an answer to a writer’s prayers.

  1. Craft gets lost.
    If you have the motivation and skill to write 50,000 words in a month, you don’t need the the contest to spur you on. If you’ve got the craft thing down already, maybe craft doesn’t get lost when you write, and that’s great! But there’s always a question of quality when a writer who is new at this decides to participate. You don’t have time to think about how sentences sound, where your paragraphs are going, if your scenes are relevant to the story, what the theme of your novel is. Writing is already hard enough as it is, and putting a deadline on it makes it worse.
  2. Lots of writers will abandon a current project to start something new.
    This is a tough one because not everyone writes to publish or query. I’m not the type of person who likes to have three different projects open. I adhere to writing and publishing schedule. It’s the only way I can make any headway at all. Dropping everything to start a new project to write for NaNo would derail everything I’m trying to accomplish. I get distracted by new things, too, but I try to keep that under control and finish my current projects. I don’t think I’d have as many books out as I do if I let myself write whatever I wanted whenever I wanted. I understand not everyone is hardcore about this writing thing as I am, and that’s okay. But 30 days of writing something new is still 30 days of time, and in 30 days I can do a lot that will actually move me toward my goal.
  3. It makes us question what a “book” is.
    Let’s be honest. I mean, really and truly honest. 50,000 words, in most genres, is not a novel. It’s a good start to a novel, say, in high fantasy, or women’s fiction, but for the most part you can “win” and still not have a finished book.

    how long is a novel graphic

    Click on the graphic to read the corresponding article by Chuck Sambuchino at Writer’s Digest.

    If you have trouble with subplots and character development while meeting the ideal word count, I don’t recommend trying to write under a deadline. Not always, but you can run the risk of having a full “novel” in word count, and it being incomplete in other ways. This is especially important if you ever want to query this book. Fully-developed plots, subplots without loose ends, full character arcs, and a spot-on beginning and ending are all things agents are going to require to sign you and your book.

  4. You’ll probably have a lot of editing to do afterward.
    This is a personal preference, of course, but I would rather spend a little more time writing and a less time editing after the fact. Editing is hard. Especially if you have to rip the book apart because you wrote yourself into a corner and there’s nothing that will fix it except scrapping the second half of your book, for example. Weaving character motivation and character growth into a book is hard enough as it is without having to go back and fix scenes.
  5. You shouldn’t have to depend on the NaNo energy to see you through a project.
    Most writers I know who participate, participate because they like the energy and the camaraderie. It’s why they do NaNoWriMo camp in July. They like to write with the buddy system, someone who will hold them accountable. The problem with this, though, is that NaNo is only once a year (besides the camp that’s held in the summer). What are you going to do during the other 11 months the contest is not going on? Writing is a solitary endeavor, and if you don’t get your butt in the chair and put the words down, if you can’t do that without a competition, well, I don’t have to tell you your productivity is going to tank. In my very humble opinion, striving for your own writing success, be that publishing yourself on Amazon or other platforms, querying, or whatever the case may be, that should be your fuel. Not a contest.
  6. What could your book be like if you hadn’t written it in November?
    We all have regrets when it comes to our writing. We write through sickness, or when we have a family emergency. Sometimes it’s what gets us through. I wrote through my divorce, I wrote (when I shouldn’t have probably) while I was healing from surgery. I wrote through one of the nastiest winters I have ever seen in Minnesota, and it happened to be the first winter I was a single mom. I have to admit, I write the best when I’m happy, when I’m not stressed out. When I can enjoy sitting at my laptop and not think about anything else but the story.
    We often say “let children be children” but sometimes we need to let our “books be books.” What I mean by that is, you may be doing your characters and story a disservice by rushing them. What could your book be if you write it organically? We meet word counts every day, but I’ve never preached you have to write every day. Sometimes that’s impossible. Sometimes you simply don’t feel like it. To reach 50,000 words in the month of November you need to write 1,666 words a day. That isn’t too bad, in all reality. But I know for me, November is a packed month: my daughter’s birthday, my birthday, Thanksgiving. We may have snow by then. Then there’s Black Friday shopping if you’re inclined to get a head start on Christmas shopping. It’s not hard in November to realize you haven’t written for a few days, and you’re behind. What kind of book could you write on your own time? 

I don’t see NaNo as some evil thing that writers shouldn’t participate in. I think it can be fun and motivational if used correctly. The month of November can be used to celebrate writing and books in general. There is a camaraderie just being a writer. We’re all in this together, and one month designated to writing doesn’t change the fact that we all enjoy writing every day. We don’t need one month set aside to enjoy it.

I create all year round. I’m involved in a lot of Facebook groups. I edit for my friends; I help them with formatting. I celebrate the writing and creation of books all the time. I don’t think a month goes by when I haven’t bought a book or ten. What I suggest you to do is harness how you feel in November and keep that momentum going all year round.

How do agents feel about NaNo? Here are a couple articles about their opinions. (Hint: it’s not a coincidence agents close their slush piles to submissions in December and January.)

An Agent’s Take on Nanowrimo by Fuse Literary

Better yet, DON’T write that novel
Why National Novel Writing Month is a waste of time and energy

Did You Win NaNoWriMo? Let Agent Eric Smith Guide You Through Your Next Steps!
Leah Schnelbach

How do you feel about NaNo? Are you going to participate? Let me know!

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Print Quality KDP Print vs IngramSpark. Spoiler alert–there isn’t a winner.

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book signing picture5

I bought book stands for the event! I have to admit, this is a lovely cover!

I was invited to an author event that took place last week. I had several weeks to prepare for this, i.e. find my willpower/energy to face a crowd, figure out what I was going to wear, and the most important thing . . . order author copies.

I was in the middle of redoing the covers for Wherever He Goes and All of Nothing. I’ve worked with KDP long enough that doing a cover in Canva and submitting it is a piece of cake by now. IngramSpark is still taking some time to get used to, and when they flagged Wherever He Goes, I left it alone because I didn’t want to deal with it.

I happily accepted the invitation to sell my books at a librarian convention that took place in West Fargo, North Dakota. Admittedly, I should have ordered author copies the moment I was invited. But as I said, I was redoing my covers, and I thought, hell, I have plenty of time to order copies.

Note to self: don’t ever think that again.

I redid the covers submitted them to KDP, ordered my proofs and approved them.

The event was held on September 26th, and ordered my author copies August 26th. I thought a whole month would be enough time, because in the past it has been. Usually it takes about two and a half weeks. But not this time.

With two weeks left before the event, I received and email from KDP and they told me my order was being delayed. I fixed the file for Wherever He Goes in Ingram. The next day they approved the file, and in a panic, I rush ordered author copies from IngramSpark.

Now, I haven’t heard many stories, good or otherwise, about the quality of copies from IngramSpark. Mostly I’ve heard if you want better quality, you order from them. So needless to say, when my author copies came from them and they didn’t look good, I was crushed.

I received my author copies from Ingram a full week before I received them from KDP because not only did I pay for expedited shipping, I paid for expedited printing, too. You can argue that could be the reason for the poor quality, but in my opinion, you’re paying for the copies, so there should be no reason for poor quality books, period. Especially from a company who prides itself on quality.

If push had come to shove, I could have sold the books Ingram sent me. But I didn’t want to. They didn’t look professional. I could have said it was printing error, but that would still reflect bad on me as a professional author.

Luckily, my KDP Print books came, and they looked good. I realize that was also a gamble. Had those come in poor quality as well, I wouldn’t have been able to attend the book signing.

As it turns out, I didn’t sell any books anyway, but I did receive several compliments on my covers, so it was worth the crap I went through to get them.

Today I put in a request for a refund for my books from Ingram. Take a look a the pictures I submitted as proof they did not look good:

poor quality cover the years between us ingram spark

This is a copy of The Years Between Us from Ingram. Can you see the line through my name? At first I thought that was my fault because the template was showing through, but I checked the file, and even if the template was showing through (for some messed up reason) there is no line there. So it wasn’t that. The same thing happened to Wherever He Goes, but it’s more pronounced near my first name, so I only have the sliver to show you for emphasis:

poor quality cover ingram wherever he goes


All of Nothing was the most messed up. Wherever He Goes wasn’t centered that well, but All of Nothing looked horrible:

poor quality cover all of nothing ingram spark

The title was almost cut off , and the couple is obviously not centered.

So I put in a request for credit to my account, and if you ever need to do that, you look under Orders, and under Submitted, click on Report an Issue for the order that needs to be refunded.

2019-10-01.png

I’ve never returned books to anywhere before, so I don’t know if they’ll want the books back, or if they’ll let me keep them or what. I’ll let you know. I can tell you that there was a spot for you to download pictures of the books, so be prepared to show them proof of the messed up author copies. I’ve heard KDP wants proof of quality/damage, so that’s not unusual.

The book signing went okay. I never sold any books, like I said, so all this hoopla with the author copies feels like a whole lot of work and money for nothing, but it was a fun experience, and it didn’t take me very long to realize I was the only author there who didn’t have a Square. That didn’t make any difference in the end, but next time I’ll be more prepared.

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The moral of the story is this: always keep author copies on hand if you have regular opportunities to do this, either from KDP Print or IngramSpark. You need lots of time to receive them, and more importantly, you need time to return them and/or order replacements if necessary.

Special thanks to Tina Holland for inviting me to participate in this event. She’s a romance writer involved with the RWA and other writing groups in my area. You can follow her on twitter here @haveubeenaughty and her website tinaholland.com.

Thank you for reading, and may the month of October treat you well!

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