Being a Career Author. Do you have what it takes?

In this blog series, I’m breaking down Written Word Media’s author survey. They released their findings in October 2019, and I’m breaking down their points as an emerging author who has six books in her catalog and has made less than 60k a year from her writing. In all total, I’ve made less than 2,000 dollars in the three years I’ve been publishing.

In their first point, they said emerging authors, on average, have six books in their catalog, authors making 60k a year have 22, and authors making 100k a year have 28.

In their second point of this survey, WWM focuses on time.

Emerging authors, on average, spend 18 hours a week writing, 60kers, 28 hours a week, and 100kers 32 hours a week.

Marketing-Is-Hard-2-indie author writing time

graphic taken from survey article linked above

And this makes sense if you’re going to call yourself a career author, or if you want to be one. Treating writing as a job isn’t something you can just say you’re doing–it’s something you have to do.

A while back, I listened to an indie author interview and it might have been Adam Croft who said before they started earning career-author-money he worked 16-hour a days: Eight at his day job, and eight hours a day writing.

This doesn’t come without sacrifices, and this is one of those things where you have to ask yourself how bad do you want it, and how long are you willing to work at it until you succeed?

I don’t watch much TV. If I read, it’s at work during slow times. I’m a single mom of two with a job, three cats, a clunky car and I live in a place where the clouds dump snow on us four months out of the year. My time can fill up if I let it.

We all have lives, but the fact is, writers who write 20-32 hours a week just aren’t finding time. They’re MAKING time. And once you start making a bit of money, if you don’t make time to write, your royalties will dry up and what you were using to pay the rent will be gone.

personal organizer and pink flowers on desk

Ink in an hour every day.  Photo by Kaboompics .com on Pexels.com

The math is pretty simple. If you can write a 1,000 words a day, in three months you can write a 90,000 word novel. Rinse and repeat three times a year, and you have a steady publishing schedule. The writers who write 20-32 hours a week honestly love to write. They don’t have to force themselves to write. They don’t have to bribe themselves. They love it. They don’t HAVE TO write. They GET TO write.

If you’re someone who needs to be on Twitter sprinting all the time, who needs one of those apps that start deleting your words if you’re not typing, if you’re on Facebook three hours a day when you could be writing, then be honest with yourself.

As Kristin Kathryn Rusch says in the high-powered author panel at the 20booksto50k conference last month, there’re easier ways to make money. If you don’t like writing, figure out why. Maybe you don’t enjoy the genre you’re writing in, or maybe you’re a pantser when really you would work better from an outline. Maybe vise versa and you find an outline too restrictive. Maybe you’re new to writing and you’re struggling with craft. Whatever the reason is, get it figured out–if you want to call yourself a career author and start making career-author money. (If you’re happy writing five hours a week, putting out a book a year, if that, then obviously, this post isn’t for you.)

(Here’s the panel if you’d like to watch it. It’s very informational!)

I write whenever I can, and if life events take me away from it for too many days at a time, I get crabby. I get life interferes, and I’ve never been one to promote writing every day, but I don’t waste the time I do have binging Netflix and Amazon Prime Videos.

I don’t keep track of how much time I spend writing, but I do produce 10-15k words a week without fail. Since January 1, 2019 to right now, December 9, 2019, I’ve written approximately 385,000 words.  I’ve completed 4 books in a series (they are being edited and proofread even as I type), and I’ve written one and a half books that will be a trilogy under a pen name I’m going to start next year. That number doesn’t include the blogging I do, either.

What can you do?

  1. Keep track of your time. Are you napping when you could be writing? Watching a movie? Where can you make time to write?
  2. Figure out why you have to force yourself to write. If it’s not enjoyable to you, you won’t want to do it.
  3. Find a partner. We all need support. I have a couple people who love read what I write. That helps.
  4. Realize that writing and publishing is a profession just like any other: doctors, lawyers, teachers, HR directors. Listen to podcasts, go to writing conferences if you can. Network with other writers. Join an organization like RWA, or the IBPA. Act professional, be professional.
  5. Read good books. Reading fuels your brain. Don’t worry about copying another author’s ideas or style. That’s crazy. Read for pleasure and just enjoy yourself.

 

Reading is inhaling.
Writing is exhaling.

What it boils down to is mindset, and there are a few great books out there on the topic:

The Indie Author Mindset: How changing your way of thinking can transform your writing career by Adam Croft

Become a Successful Indie Author: Work Toward Your Writing Dream
by Craig Martelle

The Successful Author Mindset: A Handbook for Surviving the Writer’s Journey (Books for Writers) by Joanna Penn

I’ve read all of them, and they’re great. (These are not affiliate links; I do not benefit from your purchase of these books.)

Thanks for reading the second post in this series! If you have a unique way of making time to write, let me know!

Next up is the survey’s third point about using an editor! Don’t miss it!

See you then!


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End of the Year, Where I’m at with my Wedding Quartet, and more.

Well, Ladies and Gentlemen, we only have 21 days until the New Year. That means wrapping up a few things, freaking out because my writing time is suddenly gone because of Christmas, taking time to enjoy the holidays, and figuring my plan for 2020.

Quartet Update

My books are technically done. I’m waiting for my proofers to get through them all. One is almost done with book two, the other is closer to being done with book two, and this leaves me with what I’m going to do with beta-ing/proofing/editing moving forward. The two proofers are friends of mine, and they volunteered. That means I’m working on their timetable, and they both know how impatient I am. When you hire someone to help you, you are working on their timetable, too, being sandwiched in with their other clients, Hopefully they feel they must work a little faster to keep their clients happy. This isn’t a brag at all, and I’m sure other indies who write quickly are in the same position: I write too fast to depend on free help anymore. So in 2020 I’ll be looking for an affordable beta- reader/proofer in my genre who can help me polish my novels before publication.

In the meantime, I’ll put out the quartet with the resources and friendships that I have and decide what I’m going to do with the 1st person trilogy I’m writing that will be released under a pen name in the early spring of 2020.

As far as the quartet covers go, I received good feedback on the mockup for the first one, and I will definitely be keeping this couple as I haven’t seen them on a cover of a book before. (If you have, don’t tell me!) I have a few more couples bookmarked on Deposit Photos, I just need to see how they look shoved into the template. I thought I found one, but the way he was positioned put his nipple in the exact center of the front cover. Once I saw it, I couldn’t unsee it, and I know a lot of people would have noticed it too. Finding couples is hard!

a rocky point wedding book cover mock up for blog

I’ve been looking at fonts and buying a few to try during the holiday sales to replace the bad Scriptina font, and at work one day I did take about six hours to brainstorm titles for all of them.  I just need to find the notebook they’re in now. Jeez. Blurbs are next, and I wish I had 1,000 dollars to hire Bryan Cohen and his blurb writing business to crank them out for me. I also need to get going on the blog posts a writer character writes for her newspapers blogs. I haven’t gotten many of them written yet, and I don’t know how many I’ll do. With what goes on in all four books, there is a lot of subject matter to choose from.

I should just make a list and get going because I missed the deadline of when I wanted to start publishing these. But taking my time will be worth it. I don’t want to have to fix anything after these are out in the wild. And feedback is pretty important, too.

It seems surreal to me I started writing the first book in the series around this time last year, trying to get as much done before my surgery as I could. Now they’re done. I worked really hard this year, and I’m going to have to think of a special way to celebrate once they’re all ready to go.

First person trilogy

I’m experimenting with first person for my next romance, and I’m going to publish under a pen name. I know authors who go back and forth with POVs under one name, but I’d like to keep them separate. In the little research I’ve been doing, it feels to me like the audiences are different (first person present readers seem younger to me somehow) and that might affect how I do some marketing. Eventually I might reveal what my pen name is, but the plan is to keep the launch separate and see what happens. Vania Rheault doesn’t have much power anyway, so it’s not like I’m missing out by not using my readership to launch a new trilogy. Joanna Penn and her mother released Penny Appleton books without telling anyone. Joanna just used what she knew of marketing, and it sounds like she did okay. I feel like these are better for the market right now, so I won’t be shy with throwing a little money at the first book’s launch and see how they do. I’m excited to try this different path in my writing career.  Stay flexible!

Other Bits and Pieces

It’s cold here now. It seems like winter decided to smack us in the face a little earlier this year.

photo of snow field near trees

It’s pretty until you have to live in it.   Photo by Burak K on Pexels.com

It makes the winter months drag, and I’m already tired of the bitter cold and snow. Seasonal/situational depression sucks, and there’s nothing you can do except keep chugging along and trying to take more good out of the bad. I’ll be writing as much as I can, of course, trying to go outside when frostbite isn’t a sure thing, and just trying to keep my sanity until the weather warms up in four long months.

This time last year I was also dealing with two sick pets, and my kitties seem to be doing okay now. Blaze and Harley still don’t get along, and that will always be a stress in the back of my mind. (If you want to see pictures of them on a fairly regular basis, follow my Instagram: https://www.instagram.com/vaniamargenerheault/ where you’ll also see I have a penchant for martinis.) Harley’s stress made her pretty sick, and 2,500 dollars later she seems to be okay. So I can count my blessings in that regard, anyway.

Still thinking about doing a newsletter, and looking at aggregators for that. MailChimp still seems to come out on top because of their free service up to 2,000 subscribers (even after their changes) but I’m also hearing good things about Mailerlite. Mailerlite is free up to 1,000 email subscribers, and that seems to be the one a lot of indie authors use. You

shallow focus photo of woman sitting on couch

can change aggregators, but I would prefer to choose the one I’m going to stick with for the long haul. I know that my blog is for indie writers looking for publishing advice, and a newsletter needs to be for your readers in the genre you write in. So I need to decide if I can scrape up content for a newsletter that would go out about twice a month and still have the time/energy/brainpower to keep my blog going. I love blogging. It gives me a chance to switch gears from fiction to nonfiction. So in 2020 we’ll see what happens.

I suppose that’s about it for now. Just wanted to catch you guys up. I’m still working really hard on the quartet, though things seem to be at a standstill as I wait. There are background things I should be doing, and I’ll focus more on those in the coming weeks. My second book in my first person trilogy is at 63k, and I have to admit, I work on that when I shouldn’t be; I’m just having so much fun! I have about 15,000 more words to go and it will be done. I know what I need to write, I just gotta do it. I primarily write that in longhand at my work so I don’t think I’ll have a problem finding the time to finish it before the end of the month. Bits and pieces of the third book come to me, and I’ll have to plot that out a little more when I’m ready to write it. Writing in 3rd person and 1st person are very different, and writing 1st person (to me) seems easier.  But, if it’s any good remains to be seen! Ha!

I’ll have more of my Written Word Media survey blog posts coming out in the coming weeks, too, so look for that. If you missed the first one, you can read it here.

Thanks for checking in with me, and I will talk to you soon!


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Being a Career Author. Do you have what it takes?

When we think of being a career author, what do we picture? Sitting in our pajamas all day with a pet at our feet, snacking and drinking coffee all day while we do what we love: write.

Untitled design

he’s loving all the royalties pouring in (taken from Canva)

We don’t often picture what it takes to get us there–we only dream we’re earning enough to pay our bills and buy a lovely writing retreat in the woods sans mosquitoes and flies.

In October, Written Word Media, the company that brings you Freebooksy and Bargainbooksy promo tools (both services I have used) put out an author survey. (You can read the whole survey here, but don’t forget to come back to the blog!) In this survey, indie authors weigh in on everything from how much they make to how much they pay for services.

They breakdown their survey into categories, and in similar fashion, I’ll breakdown my thoughts in this blog series.

To start us off, they brokedown the authors they surveyed into three categories:

  1. Emerging Authors
  2. 60kers
  3. 100kers
Marketing-Is-Hard-average number of books per author

graphic taken from the survey linked above

My views will be as an emerging author who, in total, in the three years since I’ve been publishing, has made less than 2,000 dollars.

This brings us to their first point, and the only one I’ll be covering today, though we do touch on their second point just a little as they are related.

The first point the survey goes into is the number of books you have your catalog matters to your income.

According to the survey, (stats are median):

  1. emerging authors have 6 books in their catalog
  2. 60kers have 22 and
  3. 100kers have 28

The numbers of books for those authors making some actual money look pretty intimidating. But I’ve blogged about this before: books are not necessarily full-length novels anymore.

The survey didn’t break down the length of these authors’ books, but I doubt that when we talk numbers of books published, that all of them are full-length novels of 70+ words.

I know this is also genre-specific. Romance in particular is a good genre for spin-off novellas, shorter-in-length prequels, and more. Look at the catalog of any bestselling romance author. When you find the print-length of their work, you’ll see some as few as 16 pages to as many as 400. Companion pieces and side stories of favorite secondary characters can be moneymakers, too, if your readers are invested in your characters (although I can understand using these projects as newsletter presents for your subscribers).

I’m not sure about other genres, and interestingly enough, this survey did not breakdown the authors by genre.

So if you’re thinking to make 100k a year from your writing that you need 28 or more full-length novels, that may not be true. Especially since the very definition of a full-length novel differs from person to person, genre to genre. I’ve seen 40,000 words described as full-length! If you can write 1,000 words a day, that’s only a little more than a month to produce a book. [How you can make a living writing short stories, novelettes, and novellas, and things like serials are out of the scope of this blog post.]

I wrote novellas for a little bit. On the Corner of 1700 Hamilton (what an atrocious name, blah) is made up of two novellas, and Summer Secrets, my experiment with erotica, is also made up of six novellas, packaged three in one book and three in another (plus an ebook box set of all six).  These are not in the genre I chose to make as my career, and I do not count them in my backlist (though writing them was fun and good practice). The six books I do count are full-length novels of 70k words or more, but in the series I’ll be releasing soon, there is room for a prequel and short stories about other characters that didn’t get their time to shine. Whether I’ll take the time to write them is a different matter.

What can you do?

  1. Add to your catalog. Obviously, the more books the better.
  2. Do your research. If your genre supports short(er) works, pepper in novellas and short stores if you like. Just keep in mind that if you’re in KU, you earn more in page reads for longer books (providing a reader reads the entire book) so you need to decide if it’s worth your time to write shorter pieces or if you should focus on writing full-length books.
  3. Plan a publishing schedule and stick with it. A friend of mine said the other day if he can’t write two books a year, he might as well forget it. I’m not sure how true that is. Jami Albright is famous in the indie community for publishing one book a year and she’s a 100k/year author. Now she has four books in her backlist, and she says she depends heavily on ads between releases. But she does it. Does that mean you can, too? That’s the nightmare of indie publishing. No two books are the same. Authors and their connections are different, and it could just be that people love her voice and what she writes about (romcoms).

Here’s Jami’s talk from the 20booksto50k conference in Las Vegas last month.

I’m of the mindset that if you want it bad enough two books a year is doable for most people, though I might just need a reality check. But it’s hard to argue with the math. 1,000 words a day for 200 out of 365 days a year, [no one can write every day] is 200,000 words. That’s a lot of words.

If you always see 28 books as an unclimbable mountain, you’ll never be able to make it to the top.

Next, the survey goes into how much time authors put into their writing. I’ll weigh in on that next time!

See you then!


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Launching your book. Is there anything you can do to have a great launch?

your book launch

I have to get this disclaimer out there: I suck at launches. I hit PUBLISH and kind of move on. In fact, this goes in line with what Andrea Pearson says on the new 6 Figure Authors Podcast with Lindsay Buroker and Joseph R. Lallo. She recommends not bothering to market until you have at least ten books out.

As I found out being $70 bucks in the hole doing Amazon ads for The Years Between Us (I still haven’t updated that blurb, dammit!) sometimes spending money on marketing and advertising is just a waste of money that you may not ever get back.

But sometimes you wanna throw a little money at a new book, and maybe if you can hit the right notes it can take off and Amazon might show your book some love. That chance is getting smaller and smaller because of the competition, but it never hurts to try. You might get lucky.

Launching can take some planning, so I’ve been mulling over ideas. Because only half the books are edited, I don’t have blurbs or titles yet, and I only have basic concepts for the covers, my launch is going to go into next year. I’m a little embarrassed since I’m 18k into book 2 of my SUPER SECRET PROJECT trilogy, and I’ve been spending more time writing that than I have working on my series. That’s what you get when you chase after the shiny objects. 

When we talk about launches, probably the top two things seasoned authors will tell you is to announce it to your email list and reach out for newsletters swaps.

I can’t do this because 1. I don’t have a email list, and 2. because I don’t have a newsletter (email list) I can’t ask around. I mean, I could ask, but I would have to be clear that I cannot reciprocate. So I’m reluctant to ask because swapping implies doing it in return at some point, and I can’t. To me it would feel like asking for favors, and I don’t like owing people.

If you don’t have a street team, email list, or friends to help you out, what can you do? The only options are then to fling some money at your book.

But first, before you shove money at it, try to get some reviews.

This is my tentative plan when I have my series ready to go:

  1. Put my book on BookSprout before I put the ebook in KU. You can publish your paperback ahead of your Kindle book. Reviewers can’t put up a review on a preorder so the way authors are getting around this is publishing the paperback before the Kindle book. That way, when you do publish your Kindle book, it will have reviews. (You may have to contact Amazon to have them linked up to make the reviews show up for both versions.)
    In a previous blogpost, I questioned the quality of the reviews from BookSprout, but you have to weigh what you need versus what you want. If you can grab four or five reviews from them at least you have something to get your book off the ground. Some readers won’t read anything that doesn’t have a review. And if you have only one book out and no one knows your name, your chances of a reader picking up your book without reviews is even lower. BookSprout will offer your book to 20 ARC readers for free. If 25% of them leave a review, you can publish your Kindle book with a few stars, at least.your book launch (2)
  2. Buy some promos. I want to have my whole series published when I do this. That way the promo for book one is actually going to be for all the books in the series, and I’m hoping for some serious read-through.
    The two places I’m going to try are: Red Feather Romance. This is a promo site run by Written Word Media who also offers Freebooksy and Bargainbooksy. I’ve tried both of those before, and I’ve had better luck with Freebooksy. But I tried Bargainbooksy on a standalone, and I’ve come to realize marketing a standalone is not cost-effective. Ereader News Today. I haven’t tried this service, but other authors swear by it. I like trying something new every time I release a book, if anything, just so I can blog about it.When you look at promo sites, make sure before you apply that they don’t have a minimum review policy. Some don’t, some do, so it’s best to be sure you don’t need 10+ reviews before you apply for a promo. It saves time.

    Also keep in mind your publication date. Popular promo sites book out a couple weeks in advance. If you’re launching  your Kindle version on January 10th, you may need to rethink it if you can’t get a promo date until February.

    This brings up the subject of release pricing. I think I’ll release the first book in the series at .99 and release the other books at 2.99.  I’ve tried 3.99 and that seems to be too high. When you’re releasing into KU, price doesn’t seem to matter as much because you’re going more for the page reads than you are sales. If you’re wide, price matters a little more, and then you have to research in your genre what other books are going for.

  3. Ads. I may still do some Amazon ads a few weeks after the release of book 4. That might keep my sales and page reads up after the 30 day drop off when I run out of books to release. I’ll have my SUPER SECRET PROJECT close to being done, probably, but that will be under a different name so I won’t have the power of this release behind it. What little power there might be.

your book launch (1)

I’m being realistic with this launch. My kind of books are not what’s selling right now. You might wonder how that’s possible, because romance is romance. But if you take a look at the top ten, only three of them are written in third person past, and one of them is from Nora Roberts. I don’t count her.

  1. Dirty Letters by Vi Keeland and Penelope Ward: 1st person past
  2. The Family Journal by Carolyn Brown: 3rd person past
  3. Crazy for Loving You: A Bluewater Billionaires Romantic Comedy by Pippa Grant: 1st person present
  4. Havoc at Prescott High (The Havoc Boys Book 1) by C.M. Stunich: 1st person present
  5. A Nora Roberts reprint from 2009: 3rd person past
  6. No Broken Beast by Nicole Snow: 1st person present
  7. Winter Cottage by Mary Ellen Taylor: 3rd person past
  8. My Big Fat Fake Wedding by Lauren Landish: 1st person present
  9. Insatiable: A Cloverleigh Farms Standalone by Melanie Harlow: 1st person past
  10. Stealing the Bride by Nadia Lee: 1st person present

You can dig deeper down the list and keep counting, but that small sample is enough for me. I’ve blogged about this before, too, how I think that 3rd person past is going out of style, and after my wedding quartet, I’ll have to decide if it’s even worth writing anymore. I mean, there’s no telling when 3rd person past might come back around. Everything circles around if you give it time. But you also have to resist banging your head into a brick wall trying to sell books readers don’t want.


Anyway, I’ve talked enough about my launch plans. It seems the best plans will incorporate a little teamwork by way of newsletter swaps, but it puts you in a hard place if you don’t have one of your own.

If you find this is the case, you can be stubborn like me and keep doing what you’re doing, or you can start a newsletter, and realize that it’s going to take you a couple years to build a list of readers where you can tell them about your releases and other books you enjoy. Also, there’s no time like the present to reach out and make some friends in your genre. If they’re your friends and want to help, maybe they won’t ask you for anything in return. Some people out there are still nice. Just be careful not to take advantage.

Got any other launch ideas? Let me know!


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Playing catchup and bending under pressure: a lesson in what not to do.

Hello, November!

Hello, everyone. Sorry I have been MIA. I think I did post last week, but I try to hit Mondays and this week was a fail. What have I been up to? Glad you asked!


Yesterday my proofer gave me back book one of series. He liked the story overall, and found some typos. I found some more running it through Grammarly, and I think it’s going to be as perfect as humans can make it. So, that’s book one down.

a rocky point wedding social media graphicWill I be able to start publishing near Thanksgiving like I hoped? Nope. I’ve decided I want him to read through all four and make sure they are consistent with details and plots. Waiting will make my life a lot easier if he finds anything. I could go ahead and start publishing because I’m hoping I would know if I left behind any giant plot holes, but I am not 100% confident in my abilities. I admire the authors who can publish books one by one in a series. I prefer to not chance it, but I should be able to start publishing before the end of the year, so I’m not that far off the mark. Editing always takes more time than I think.

Also, yesterday, I woke up in a lot of pain. My left shoulder blade and arm were hurting pretty badly. This could have been from all the typing I did on Monday since I transcribed the last of my SUPER SECRET PROJECT, and the final word count before editing came in at 80,500 words. Monday I transcribed to the tune of 6,000 words and that may have just been a little much.

But you know, I probably just slept funny. All those “after 40” memes are pretty accurate. Someone can look at me wrong, and my back will hurt the next day. Because aches and pains are going to be part of life from here on out, I try not to take too many pain meds and save them for the worst days. Yesterday was one of those days, and I took some before bed too, which gave me a decent night’s sleep. Except for the cats, of course.

I feel like my life is a box of clichés.


Anyway, this segues into something I’ve been thinking about.

We’re all under a lot of pressure. It’s something we don’t like to talk about. The pressure to create content, the pressure to publish. Especially in romance, the genre I write in. I haven’t published anything since May of this year, and that gap in a publishing schedule is practically unheard of (by authors who are making money). Never mind that in total this year, so far I have written four full-length novels and half of one that I started in December 2018.

We see authors cranking out content and we want to do that too. Sometimes we try. Sometimes we can, most times we can’t. This is a secret that I learned, and not that long ago.

You have no idea what is going on behind an author’s name. Or, more precisely, a pen name. You think, one name, one person. And a lot of time, I can’t say how many times because authors keep this secret pretty close, a prolific author name has two, three, or more writers behind it. It’s how they can crank out material so fast. We’re over here killing ourselves trying to keep up, and oh, look, a couple of top ten romance authors have two people writing the books.

I’m definitely not saying this is bad. If you can find someone who matches your style and you get along, hell yeah, collaborate. Why not? In fact, if you listen to any publishing prediction for any upcoming year, more collaboration is always one. Why? Because it’s smart. Why not share the work? Why not dominate in your genre if you can. Half of thousands in royalties is better than none, am I right?

But for those of us who write solo, it’s very deceptive. And it can be dangerous.

Another thing you have to watch out for if you’re comparing yourself to prolific writers is what the word count of their books is. Yes, they are writing full-length books, BUT, if you look closely, you’ll see that their catalog is peppered with novellas, novelettes, and even short stories. Lots of those are “add-ons” or “companions” to the full-length book, and it’s a fun way to give readers a little extra. But you do have to keep in mind that counting an author’s titles isn’t a fair way to compare how much time they spend writing versus how many books they have published.

I could publish two novellas a month if that how I wanted to build my backlist. For now I’d like to continue to offer my readers full-length novels of 70+ thousand words. You have to do what’s best for you and the readers you want to attract.

If you’re going to have comparisonitis, at least be smart about it.

Having passion and working hard at something doesn’t have to be a bad thing. When I used to run, I would run injured all the time. Anyone can tell you that’s bad, and it just sets you up for more injury. But whether it’s bad or not, it’s common. Runners even have memes about it:

runnign while injured

There are a lot more than this one, but it depicts how runners really feel about taking time off to relax and heal.

Writers can be the same way. I am very passionate about my SUPER SECRET PROJECT. It was fun to write, and I don’t feel like I was racing to get it done. It’s book one of a trilogy, and I probably won’t be able to release them until early next year when my series is out. Why was it so important I finish it so quickly?

zane and stella stats

 

 

Who knows, except, again, it was fun. But I could have afforded to go a bit slower, just to take better care of my health. Mental and physical.

There is pressure to publish, and to publish quickly. We scramble because it feels like other writers are gobbling up pieces of the reader pie and there won’t be any left by the time our book comes out.

The indie publishing space is drowning in books. But hurting yourself and making yourself burn out isn’t the way to make a grab for your piece.

Hello, November! (1)

I’m going to try to be more mindful of writing time. If I have twenty pages to transcribe, I have to remind myself it’s not a race to get them typed up.

Take care of yourself and don’t bow under the pressure. Especially with the holiday season coming. Sometimes you won’t have time to write, and that’s okay. Take a rest, tolerate enjoy your family, and eat a piece of pie while you watch TV. Just be mindful of what your goals are!

I’ll end with that for now. It’s early here yet, even though it’s pitch black outside. I have time to edit for a few more hours.

Just kidding!

No . . . I’m not. 😀

Have a great week everyone!


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Author integrity, where I’m at with my series, and what’s going on for the rest of the year.

Author integrity and what building a brand means.

I got some bad news this weekend. An author friend of mine, who has been saying (for quite a while now) she’s rewriting her first book posted on social media that she has decided not to. She’s rebranding, and the old book will be republished under her new pen name, cover, and reformatted interior. I was bummed, and I’m sure I’m not the only person she let down.

When we start building our businesses and start thinking about author brand, we think right away about our website, our logos, pen names, and everything in-between. But building a brand is more than the color palette we’re going to use on our website. Building a brand is letting readers (i.e. the public on social media) know who we are as people. Are we honest? Do we do what we say we’re going to do? Do we treat our peers with respect? Do we run our businesses with integrity? Do we have follow-through? I see plenty of authors who like to be jerks online. They say people are too sensitive, or people are too easily offended, and that gives them an excuse to say what they want without regards to other people’s feelings. I see authors publish without follow-through. We write the first book in a series or trilogy, publish it, then nothing. For years. Or authors who release less than stellar books and then get upset (sometimes online by way of responding!) when their reviews reflect that. That does not inspire loyalty from readers, and doing something like that won’t build a readership.

honest

Building a brand is showing people who we are. We want to inspire trust. We want readers to know that if they buy one of our books, they know what they are going to get. Quality. A good story. Authors like Stephen King and Nora Roberts are household names for a reason. Even big named indies like Melissa Foster and Mark Dawson have created brands that a lot of us can identify just by hearing their names. Their names bring to mind who they are as public figures and as authors.

You’ll lose readers if you aren’t kind and honest, don’t produce quality work, and don’t have follow-through. Keep your promises. Be a professional.

I love this quote by Rachel Hollis, author of Girl, Wash Your Face and Girl, Stop Apologizing:

integrity quote by rachel hollis

Your brand is your business, and your business will sell your books.

I wish my author friend well. I wish her lots of success.

If you’re interested in reading Rachel’s books, Girl, Wash Your Face is right here, and Girl, Stop Apologizing is right here.


Where I’m at with my A Rocky Point Wedding series.

I sent books one and two to the proofer/beta reader. He’s going to tell me how they sound and if there’re any typos. With these books I’m cutting out a couple of editing steps, but adding one I haven’t done for the past three books. This time I will proof the paperback proofs as they come in. Hopefully that will make up for the two I’m skipping.

I’m done editing book three. It’s sounds great, and the only thing I did so far is deleting sections that don’t fit/slow down the flow and finding typos. I must have been feeling good when I wrote this book, or I liked the characters a bit more, because this couple is punchier than the other two. Ivy’s got an attitude, and I like her very much. Here’s a small snippet of something I came across that made me laugh:

“You’re going on the sleigh ride with us, aren’t you? I don’t want you to be hungry, and there’s not enough time to go home first. Come on, we’re meeting in the dining room.”

He looked good in jeans and a dark blue sweater. His blonde hair glinted in the sunset sparkling in from the huge windows that overlooked the slopes. Logan had always hated his glasses, but Ivy liked them. They made him look smart and handsome.

That hadn’t changed.

“I can grab something in the kitchen. It’s where I take my breaks, anyway,” she said, crossing her arms in front of her chest.

Logan scowled.

Ivy enjoyed it.

He’d paid for her time; she didn’t have to make it easy on him.

He sighed. “Please?”

“Honey, don’t turn down the pleasure of this hunk’s company,” Lola said, nudging Ivy’s shoulder.

“You don’t even like men,” Ivy said.

“Doesn’t mean I can’t appreciate the finer of the species,” she said, winking a heavily made up eye with silver sparkly eye shadow and a million coats of mascara.

Ivy glared at Logan. “Fine, but that doesn’t mean I’m happy about it.”

When she went to the stockroom for her jacket, she heard Lola say, “She’ll come around, honey. She doesn’t date much.”

“Much?” Logan asked, and he sounded way more interested than he should have been.

“Okay, none. She needs a little fun, and a little fun.”

Ivy could picture Lola leering.

“Oh, I’ve got that covered,” Logan said.

Dammit. He could charm an Eskimo into buying ice.

“That’s enough,” Ivy snapped, stomping out of the stockroom.

Lola whistled. “Honey, you ain’t got that covered enough.”

“I’ll keep working on it,” Logan said, laughing. He took her arm in a strong grip, and Ivy let him lead her out of the lounge.

Book four will take a little more work since I haven’t looked at it since finishing it a few weeks ago. The time away will help me find what needs fixing, but I doubt I’ll get it to the proofer before the holiday stuff kicks in.

I’m not in any hurry to get these out. I did plan for book one to be released around Thanksgiving, and I don’t see that as an issue as long as everything stays on track. I don’t want to have too much time between releases, but my timing might just be a little off. It depends on how fast my proofer goes, as well.

A little side project.

I am doing a little side project to keep me sane while I edit. I write that in longhand at work then when I get tired of editing my wedding series, I transcribe what I have so I can start fresh the next day I work. It’s been working really well and will be the first book I’ve written completely in longhand.

It makes the editing tolerable, and I’m already 51,400 words in.  This is something I’m thinking of publishing under a pen name, and it won’t be out until my series is fully released. So maybe in the spring. I’m not sure. It’s already plotted out, and it will be a full-length novel trilogy.

It’s fun trying a new direction!


Thanks for stopping in. I’ll be talking about change and being in uncomfortable situations.

Have a productive weekend, everyone!

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Market or Write? If you have only one book written . . . write another book!

When I did Bryan Cohen’s 5-day ad challenge, he did some Facebook live events where he would help us in real time with any questions we had. While this challenge was tied-in to him selling his course, I still can’t believe all the work he put into the free mini-lessons, and I’m very grateful.

Anyway, I would watch along with everyone else, picking up tips where I could that would apply to my own books.

After a few of these videos, I realized something . . . so many people were worried about the fate of their ONE BOOK.

Don’t get me wrong, having written and published a book is fantastic. It’s a feat many people say they want to do, but hardly anyone does. If you’ve done that and are trying to sell it, you’re already one step ahead of 98% of everyone who wants to write a book but never does.

The problem with this, though, is that if you’re only selling one book, if you’re taking courses, learning ad platforms, listening to podcasts about book marketing, doing anything that takes away from writing your next book, you’re BEHIND 98% of the writers who are concentrating on building their backlist.

I keep up with publishing news and what’s changing in the industry; which small presses are closing, what Amazon is up to, what Draft2Digital is offering next. Ads are a little bit different. What you know today might might be different than what you need to know tomorrow. In fact, as an example, Amazon changed the way their ad platform looks right as Bryan was done with his 5 day challenge! What he taught us was still invaluable and we could put that into practice, but his segment for visual learners was almost irrelevant the minute the course was over. Anyone watching the videos would be confused because the platform doesn’t look like that anymore.

One day after his course ended! Jeez.

What I want to explain going into that is, if you’re learning an ad platform for one book, you’re wasting time when you could be writing another book because by the time you need to know it for book two, it could be already changed.

But, you’re saying, maybe it’s not a waste because their book will sell with ads.

Sure, maybe it will. If you have a solid stand alone with a good cover and a good blurb, you might make some sales. 

BUT, raise your hand if you have only one book in your backlist that

  • is a novella
  • is the first in a series but you don’t have any of the others written yet (and have no idea when you will)
  • is a mishmash of genres and you don’t know who your audience is
  • is written in a genre you’re not sure you’re going to stick with
  • your book is wide

If you have an only book that is any of those above, you are better off leaving ads alone and writing another book.

the best marketing for a book is to write another.We’ve all heard that writing the next book is the best marketing there is for the first one. It’s not just the writing, it’s social media/networking, too. When you’re on social media sharing snippets, you’re blogging about your writing process, who your characters are, etc, you’re doing more than promoting one book. You’re laying a foundation of being an author. Readers will know that you’re planning to write for a while and they’ll feel more comfortable investing their time in your book(s).

It would be interesting to know how many books on Amazon are singles and their authors aren’t planning on anymore. They’ve walked away for various reasons. Maybe you don’t plan to walk away, but a reader isn’t going to wait three years for a book 2, either.

The number of books you need to make traction rises every year. When I started out it was three. Now, the latest statistic I’ve heard is 6-10, and that was last year. This year? I’ll safely assume that you need 10+ books in your backlist before you see any kind of movement toward actual sales. Learning ads is a big part of this, of course. But the time you spent learning and the money you spend experimenting could be going toward your backlist.

I’m a member of the 20booksto50k Facebook group. Michael Anderle came up with the idea that that if you have 20 books in your backlist you should be able to make 50k a year in sales. He does some math, and I won’t get into that now. It’s an easy concept to buy into. I rather like thinking that after my quartet comes out and I’ll have 10 books in my backlist, that I could potentially make 25k a year in sales. That would change my life.

It’s definitely something to work toward.

But you can’t make that a goal if you’re going to waste time marketing one book.

james scott bell marketing

Click on the photo for a link to the book. It’s a good read and worth your time. 

James Scott Bell has a great book out right now called Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind. In it, he talks a lot about marketing books, (and I did say this in my review on Goodreads) and he does spend a great deal of time talking about writing. Write the next book, and the next and the next and the next. In my review, I pointed out, well, you gotta learn how to market at some point, or you’ll have a big backlist and no one reading it.

I think that’s true. Natural momentum only goes so far.

And while I’m happy to spend some money on ads, to try them out, get a feel for them, I have six books in my backlist, I have 4 more coming out in the next couple months, and I’m 30,000 words into a secret project.

My writing time is not taking a hit.

It’s a mindset. There’s no harm in getting your feet wet. There’s no harm in being curious. But when you publish a book you’re not a writer anymore, you’re a business person filling a need (readers of your genre). Remember that when you’re selling one thing in your store, and you’re spending money on ads.


That’s all I have for today! Likely, my blog posts will be hit and miss for the rest of the 2019. I’m editing my quartet and books one and two will be off to the proofer soon. I have three and four that I’ll be diving into soon, and my secret project is well under way.

I love to share whatever is on my mind, though, and I’ll try to keep up my posts!

I’ll be updating you with my Amazon Ads adventures over the weekend. Let’s just say . . . it’s been quite a ride, and not all together inexpensive, either, but that’s what you get, I suppose.

All of Nothing ebook coverI can share this little bit with you . . . All of Nothing, before I started Bryan’s 5-day ad challenge was at 81,xxx (dont remember the exact number) in the Amazon Kindle Store. Since promoting it with ads since September 20th, it’s at 16,399. I know rank doesn’t mean much, not really, but it is kinda cool to see people are reading it.

I think the new blurb and cover have made all the difference!

 

Until next time!

 


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Another try with Amazon Ads. Am I finally selling some books?

amazon advertising logo

If you don’t follow Bryan Cohen then you should. Follow him on Instagram, Facebook, and listen to the podcast he hosts with Jim Kukral.

This guy knows what he’s talking about with Amazon ads, and a lot of the stuff he puts out into social media is free. Don’t get me wrong, some of what he puts out there is a hook to get you to buy some of his courses, but he’s a businessman, and well, that’s what they do. But following him on social media for the free tidbits is totally worth it if you’re starting at zero.

I was starting at zero, and even though I had read Brian Meeks’ book on the subject, trying what he suggested didn’t move the needle. But to be fair, that was a while back and I didn’t have as many books published as I do now. They didn’t have the good covers they do now, and I didn’t know how to find keywords.

Bryan Cohen has a different approach, and I totally encourage you to try different things. We all publish different kinds of books, and lots of people get frustrated when something kills it for someone but then they try it and it does nothing, or even worse, it wastes money.

I took a free 5 day ad challenge Bryan hosted a couple weeks ago on Facebook. Of course, it was to sell an ad course that I didn’t buy because I couldn’t afford it (did you know scraping a cat’s bladder for stones cost 2,600 dollars? Yeah, Harley is fine now.), but during the five days I did his challenge, I learned a lot about ads, and more specifically, where to find keywords.

Keywords will make or break your ads. And I know you’re going to call me a cop-out writing this blog post and not telling you where to find them. But in a show of integrity and out of respect for Bryan, I’ll point you in his direction and let him tell you how (or you can use Publisher Rocket, or try Alex’s K-lytics and read his blog). After all, I wouldn’t know what I know without his help, and I’m all about attribution. I will feel comfortable saying this though: all my keywords are titles of bestselling books in my genre that are in KU. How you go about assembling this list will be up to you, but using a list comprised of titles that sell that are similar to yours works.

I started the challenge on September 20th, 2019. He told us to focus on one book, so I chose All of Nothing. That still proves to be my strongest book, and it’s made me the most money with the challenge. After the 5 day challenge was over, I did ads for my other two standalone books, and All of Nothing still blows it out of the water.

Since September 20th, on my three standalones I’ve had 110,709 impressions (impressions are free), 226 clicks, and $50.29 worth of ad spend. That might seem like a little bit of money to you, but remember that you’re hopefully earning most, if not all and beyond, that money back. Those stats are based on 42 ads. All of Nothing has the most, which may be why I’m selling more of that book, at 27 ads running right now. Some are from the challenge and some are ones I did on my own. Wherever He Goes has 7, and The Years Between Us has 8. I focused on keyword ads and I wrote a couple lines of my own ad copy for each ad. Bryan said to bid low, and while that’s up to you, I’m getting clicks and impressions with bids under 40 cents, which is really good considering my genre is contemporary romance, and that is a highly competitive genre. Keep in mind you don’t necessarily pay 40 cents just because you bid it. My cost per click average is .22 cents.

Now, I’ll tell you how much I’ve made since September 20, 2019, and learning ads is going to be a slow process. If you break even when you first start out, you should consider that a success.

To accurately know how much you’ve made, I suggest you use BookReport. It’s free until

bryan ad on instagram

These tips are a great reason to follow Bryan Cohen Blurbs on IG!

your monthly earnings exceed 1,000 dollars. That will tell you how much you’ve made with sales and KU READS. Your ads dashboard does not include KU reads, so if you’re in KU and you see you’ve spent 50 dollars on ads, but only made 13 dollars in sales, those are Kindle/paperback sales, and not KU reads. Bryan was very adamant about making sure we knew that. You could turn off a profitable ad not figuring in your KU page reads, so make sure you take those into consideration. After all, those are the main reason we’re in KU–so don’t forget to include them in your sales data.

I check my ad spend and sales every morning before I go into the writing, and today my ad spend is since I started the challenge, like I said, is $50.29.

What I’ve made so far since I started the challenge is 55.06. I’ve made 5 bucks. That might not seem like a lot, and it’s not. Not in the grand scheme of things. But I’m in it for more than the cash right now, so let’s look at what else we can glean from this data:

book report for ad challenge for blog

book report for ad challenge for blog 2

BookReport shows me that I’m getting sales as well as page reads. This is super since I wasn’t barely getting anything before the challenge, never mind when I was wide and trying to get traction spending money on promos.

All of Nothing has had 10 sales, and 7,894 page reads. All of Nothing is 420 KENPC, so if you divide 7894 by 420, you get the equivalent of 18.79 (almost 19) books read. For me, that’s pretty good for sales.

The Years Between Us is less at 420, so without doing the math, 603 is the equivalent of about 2 books read. Wherever He Goes, I can say just one book in KU page reads was read.

At this stage of the game, I’m happy with breaking even. Why?

  • Readers are seeing my ads. With a low bid, this is a big deal. Lots of people think they need to bid high to be seen, and clearly, that’s not the case. Bryan did not tell us to go after the big-named trad authors in our genre. He told us to target authors that are in KU in our genre that are doing well. Should I target Lauren Landish or Nora Roberts? Which obviously would be cheaper? Lauren is in KU and number one at the time of writing.
  • I’m getting clicks. This is also a big deal. Why? Because it tells me my covers are good and my ad copy is pulling readers in to click my ad and take a look at my product page.
  • I’m getting sales, though small ones. Part of ad maintenance is making sure your clicks convert to sales. If they aren’t, then something is wrong with your sales page. Maybe your blurb is bad, or your look inside doesn’t sound good. You’re losing readers between the click and the sale. Maybe your cover doesn’t hit the mark after all (or maybe you’re not in KU and readers were hoping you would be). Maybe based on your cover they thought it would be about one thing, but then they read your blurb and thought it was about something else. It could be anything, so make sure you keep up with clicks and if they are turning into sales.
  • Hopefully some of these sales and KU reads will turn into more reviews. I need reviews and if people enjoy my books, maybe down the road they’ll leave a review.

Ads aren’t always about making money. When you’re starting out you don’t want to lose money, but you’re also paying for exposure and hopefully reviews.

What am I going to do moving forward?

  • Keep an eye on my ads. Obviously a five dollar return can quickly go from plus to minus, so I will need to make sure I’m always earning or at least breaking even.
  • Work on my ad copy. Find a hook and reel in your readers.
  • Do more ads for All of Nothing. If that book is going to be my biggest earner, I need to exploit that.
  • Explore ads for my trilogy. Someone read Chasing You, so my trilogy has read-through potential. I always forget that they are decent books and people are reading all three of them. In my head I’ve kind of written them off as average, but maybe if I throw some ads at Don’t Run Away, the trilogy will make me some money. (I’ll need to rewrite the blurbs for those books and put in better keywords in my KDP dashboard before I try ads with those.)
  • Look for more keywords. New books pop up on the bestseller list all the time.  Keep adding titles to your keyword list.
  • Have patience. It’s easy to want to bid high, but Bryan has taught me that I can get impressions and clicks and not go broke. I’m going to follow his advice and keep my bids low.

I feel like that 5 day challenge was successful. His ad course digs a lot deeper into other things but I’ll take what I can for now. Learning ad copy and not being afraid to create more ads is what I’ll be focusing on for the next little while.

What do you need to do before you do ads?

  • Know your genre. If you don’t know your genre you don’t know what authors to target.
  • Make sure your cover is genre-appropriate. If you don’t run ads with ad copy, all your potential readers will see is your book cover. A picture is worth a thousand words, and it really is if that’s all your using to draw readers in.

    ads without ad copy

    The ad without ad copy sticks out, huh? But she’s got a hot cover, so it’s not so bad. 🙂

  • Make sure your blurb sounds good on your product page. Make it look good too with bold and spaces between paragraphs.
  • Make sure your price is genre-appropriate. Before the challenge, I lowered my prices from 4.99 to 2.99. Without testing I won’t know for sure if the lower price is helping people buy. That’s marketing strategy, and you’ll have to decide for yourself.
  • Fix the keywords in your KDP dashboard. I did a blog post about how to find real ones for your books. You can also search blurbs of books that are similar to yours and if the same words keep popping up (like action-packed) then include those too. You’re not limited to 7 just because there are seven spaces.

I’m not an expert at any of this. All I can tell you is what is working for me. Slow or otherwise. In the past 21 days I feel like I’ve finally found something that might work to get my books in front of readers. Hopefully it will help you too!

Thanks if you’ve made it this far. I’ll keep plugging away and I’ll start giving you guys monthly updates! Have a great weekend!

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Editing The Rocky Point Wedding Series. Where I’m at cutting time and cutting the fat from my books.

These past two weeks have been not so much as hit and miss as totally miss when it comes to the blog. I apologize for that, but this week I’ll try to catch you up on what I’ve been doing!


a rocky point wedding social media graphicYou all know I’ve been writing my Rocky Point Wedding Series.

I tweeted the other day that I was finished the first sweep of editing Book One. I felt like I missed a few important things, so I’m in the middle of editing it again. I’ve lost another 200 words on top of the 2,000 that I lost the first time around, and my final word count for that book will be about 72,500. A far cry from the almost 75,000 words I ended it with, but I think it’s reading a lot better.


In the past my editing schedule has gone like this:

  • Edit on screen. Maybe I do this once, usually do it twice. Not sure. This is where I look for typos, but it’s also where I usually get a rid of a lot of filler that drags the story down. Of course, this is the place to do the biggest changes, and I usually lose a lot of words here.
  • Another sweep on the computer.
  • Print it out. This stage is where I added a lot of the words I took out the first time, only making it sound better. This is where I tackle some syntax issues as well. This is a time-consuming step because after editing on paper, you need to take the time to put them all in the computer file.
  • Have Word read it to me. This step is also very time-consuming, but in the past I felt it was worth it. You can hear how your book sounds, listen for clunky sentences, fix syntax issues and all get a feel for it spoken. I like this step because authors are putting their books into audio a lot more lately, and places like Find A Way Voices through Draft to Digital are scrambling for ways to make this affordable for every author. While Word’s robovoice isn’t 100%, you can still get an idea if a narrator is going to stumble over a paragraph with twenty sentences in it.
  • Then I would proof the paperback proof. This step is pretty awesome too, because your  book is a book then, and it’s easy to spot typos and words like peek, peak, and pique that aren’t caught during editing.
woman using laptop

Photo by Jopwell on Pexels.com

You might be saying that’s a hella lot of editing, and it is. You might also think a person could skip some of this if she hired someone, and you would be right again. I never have, and it’s not a secret I do all my own editing. Sometimes I catch stuff, sometimes I don’t, but I’ve read books that have been pro-edited that have had mistakes. We’re all human, and I do give myself a little slack.

But this kind of editing takes on a whole new meaning when you’re doing four books at the same time, or at least back to back. So I’ve decided to cut out a couple editing steps and I have a proofer lined up who will help me. I’ve decided to take out the printing step, because that’s just a lot of paper, and I’m debating on taking out the listening step. If I don’t, I have to figure out where I want to put it in my schedule. I don’t want to touch it after my proofer gets a hold of it. That’s just asking for trouble.

I don’t like skipping the proofing the proof part because it really is important to read through the book after you’ve gotten it. You catch more than spelling mistakes and typos. Even inconsistencies are easier to spot since you are reading your own book as a reader. How can you not when you’re holding it in your hands?

I went through all that because I did want to touch on one other thing in regards to editing. As you get better writing, plot construction, character arcs, and learning grammar and punctuation (or you should be! listen to your feedback!) your books won’t need as much editing. It feels WEIRD giving up an editing step or two, but as you write, your first drafts will be cleaner, and clinging to editing steps may just be a waste of time.

Be careful that you’re aren’t changing something just to change something. Change something to make it sound better, or you’re just wasting your time.

A great book to read on self-editing is Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print Subsequent Edition by Renni Browne (Author), Dave King (Contributor). When I went to a writing conference in Santa Barbara a couple years ago, this book was recommended by nearly everyone.

Another good book that will help you edit is Grammar Girl’s Quick and Dirty Tips for Better Writing (Quick & Dirty Tips) by Mignon Fogarty. Even if you’re going to pay someone to edit or proofread for you, it’s always cheaper to do as much as you can by yourself, this includes knowing where commas go, what a comma splice is, how to correctly us a semi colon, that kind of thing. Little details like that are a KILLER on an editor’s time.


I was going to add a couple other topics to this, but I had no idea going through my editing process for these books would take so long. I’m at almost 1,000 words already, so I will say goodbye for now and fill you on in what I’ve been doing with Amazon Ads later on this week.

What kind of editing do you put your book through? Betas? Yeah. An editor? Proofreader? Nothing?  Let know!

 

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Writing to write, or Writing to Publish? Is there a difference?

I had another post planned for today, but while I was working an extra shift at my job on Saturday night, I finished Scratch: Writers on Money and the Art of Making a Living. This book is a collection of essays by writers about, yeah, money and writing.

scratch book coverAs an author, I love looking through paperbacks. How is the copyright page constructed? Who did the author dedicate the book to? I skim over the table of contents. Do they use a quote? And by whom? I also look at the Acknowledgements. I like to read who people thank. In the indie world, sometimes I know a person who is mentioned. I like seeing who has helped the writer turn author.

I read Manjula Martin‘s acknowledgments, and something popped out at me. She said:

Thanks to the members of the Blood Moon writing group, who always reminded me that writing is more important than publishing.

She goes on to list names of people whom I don’t know, but I can appreciate their message.

writing is more important than publishing

In this modern time of CONTENT CONTENT CONTENT, that sentence is extremely powerful.

In this age of free books, blog posts, tweets, and author updates, how often we publish has turned more important than what we publish.

This has never been more true than the today with the market being saturated with bookstuffers to take advantage of KU page reads, or authors who team up to publish a book every two weeks, or authors who hire ghostwriters only to blame them when they are caught plagiarizing. There are even those who sell their previously published books to new authors who will strip the book of its title, repackage it, add a new author name, and put it up on Amazon for sale.

What happened to the quality of what we publish?

What has happened to the way we think about our content?

It’s a hard question for me, and I’ve been thinking about this while I’ve been writing my series. I have a different blog post about something similar already, in that I would like to try my hand at women’s fiction. I won’t get into that post now, but that quote does make me think about my publishing journey.

Sometimes publishing isn’t always what we should be doing with our work.

Sometimes we should be writing to practice. Sometimes we should be writing to learn. Sometimes we should write to give ourselves therapy, like writing in a journal or diary, or writing a poem.

Sometimes we should write for fun.

Sometimes we shouldn’t be writing at all. Too busy, burnout, nothing to say. There’s no harm in not writing–even if it feels like there is.

Though indie publishing is becoming more widely accepted (even some of the big-name authors use POD–especially for their non-fiction titles) it may always carry the stigma of people publishing crap.

There are legitimate reasons to write to publish: you’re on a deadline, or you freelance to pay the bills and if you don’t hustle, you can’t eat. But that doesn’t feel like the majority of my writing peers. We write to be published as any of our debut novels can attest.

This not only impacts our own writing careers–who wants to start a lifetime writing career on a cracked foundation?–but if affects all of us a whole.

Write to write, and then publish.

writing is more important than publishing (1)

Lots of people ask writers, “If you were never read, would you still write?” Of course most writers say yes. Writing is a passion, and they would write even if they never had another reader as long as they put words on the page. To be honest, if someone told me from here on out I wouldn’t have a single reader ever again, I would stop writing. There are other ways for me to communicate my passion. I would start running again, or I would volunteer. I would do what I set aside because writing takes up so much of my time. Because I love it. But an audience fuels my love of it, if that makes sense.

Now, if I were told I would still have readers, but I wouldn’t/couldn’t make any money, I would still write. If I was locked into only blogging, or publishing my work on Wattpad, I would still publish my stories. Being read means more to me than making money.

Seeing your book on Amazon is a crazy wonderful thing, and I don’t fault anyone who is damned proud of it.

But sometimes we need to take a step back and ask ourselves why we write. What fuels us? What do we get out of publishing our work? Would we be just as happy, just as proud, if we posted that novel for free, or even more mind-numbing, shoving that novel under your bed?

If we began every project without thinking of the cover art, or who is going to format for us, or when our publishing date is (Hello, Amazon and your one year pre-order deadline now) how would that change our perception of the project? Would we take our time? Put more of our hearts into the piece? Would we dive deeper into the truths of what we want to put down on paper?

Maybe if we wrote to write, writer’s block would be obliterated. After all, if we only wrote for ourselves, we wouldn’t fear criticism or disappointment and the blank page wouldn’t scare us so much.

When indie-publishing is so easy now, we have to stay aware of why we’re writing and what we’re trying to say to our reader.

Open a new document and put words on the page just to write. No agenda. No deadline.

You may find you’ll write something worth publishing.


I loved reading Scratch. There were great essays by some of the top authors. I particularly enjoyed Manjula’s interview with Cheryl Strayed (she talks about her book deal for Wild), and Jennifer Weiner’s essay on earning respect for your work vs. earning money and if you can have both.


Jeff Goins also has a blog post about this topic. You can find it here.


Until next time, lovelies! Have a wonderful writing week!

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