KDP Select/KU vs. going wide, IngramSpark and other musings

GOING WIDE VS KDP SELECT

The other day I pulled my books out of KU. For those of you who may not know what that is, Kindle Unlimited is a program through Kindle Direct Publishing that is offered to authors who don’t publish their ebooks anywhere else. They get paid from a giant slush fund for “pages” read.  Some authors think that Amazon is the best, and there isn’t anywhere else to publish. But where is there to go if you decide you don’t want to give Amazon exclusivity? Kobo, Books (aka iBooks), Nook, Google Play, and a few others that can be reached through an aggregator like Draft2Digital or PublishDrive are available for indie authors. Thank goodness indie authors have a choice.

choice street signs

It’s a little scary, since I have been getting a few page reads here and there, mostly since I paid for a FreeBooksy promo not long ago. Usually that will put my book on the radar for a while, but tends to taper off. Like today, I’ve only made $4.81 in page reads, compared to my highest day ten days after my promo, which made me $56.80. That’s just for All of Nothing, when I ran a free promo for it on November 9th. It’s been a pretty long tail, still getting page reads more than a month after my promo, but I’m thinking I can do better.

It is scary, thinking about losing even those meagre page reads, but there is one thing I have to remember: even if my books aren’t in KU anymore, anyone shopping on Amazon who wants to read my books, can still buy them. What I’ve made today in page reads would calculate into 2.5 people buying my book at $2.99. Sometimes I think authors forget about that part of it. Just because you’re not in KU anymore doesn’t mean authors can’t buy your book. That is really a powerful thing for me to remember, and it makes it easier to feel better about the decision I made to go wide.

I’m really excited about the opportunity publish my books on Kobo. Kobo is growing and right now, according to an old 2016 stat, they have 26 million users worldwide. That’s a lot of readers. And with Kobo Writing Life, I’ve heard they are very friendly and want to work with indie authors.

Some indies go wide from the start, but lots more, not knowing how or where to publish, stick with only Amazon. Neither of these paths is wrong. When I first moved into publishing, I was happy to deal with one vendor. I only had to deal with one file to format, and one upload. One price. I stuck my books in KU and mainly forgot about them as I wrote the next.

But as you publish more books, and you start to learn what other successful indies are doing, you have to think about where your want your business to go. You hear about the risks of putting all your eggs into one basket. But then you hear about authors making hundreds of thousands of dollars in KU reads. (And you also hear about how Amazon can, at random, target one of those authors and essentially take all their income away with a single push of a button.)

Joanna Penn continually says you need to think about more than one stream of income. For her that means speaking gigs, writing non-fiction, her podcast, and other things she has going on in her career, but for indies who don’t do as much as she does, it could simply mean not counting on one company for all your income.

I’ll be going direct with Kobo, since that is how you access their promotions tab. But I’ll likely use Draft2Digital to publish my books everywhere else.

If you’re interested in going wide, and you want to learn what Kobo can do you for you, Joanna Penn recently had a guest on her podcast who works at Kobo, Camille Mofidi. You can click here to listen to it. Mark Lefebvre used to work at Kobo, but now has moved to Draft2Digital. I love Mark and used to listen to the Kobo Writing Life podcast where he would frequently talk about what works on Kobo to sell books. He also wrote a book, Killing It On Kobo: Leverage Insights to Optimize Publishing and Marketing Strategies, Grow Your Global Sales and Increase Revenue on Kobo (Stark Publishing Solutions) on how to use Kobo to sell your books. Mark also did a recent interview on The Science Fiction and Fantasy Marketing Podcast hosted by Lindsay Buroker, Jeff Poole, and Jo Lallo. You can check it out here

My books won’t completely drop out of KDP Select until February, so I have to wait. You don’t want to make Amazon mad at you, so if you decide to go wide, please make sure that your books have completed their three months within the program. If you have several books like I do, you’ll need to wait until they have all dropped out before going wide, as their months could overlap. Plus, they don’t do that automatically–you have remember to uncheck the box in your KDP dashboard.

As for my paperbacks, I am changing that up, too. I’ve seen first hand that if you don’t use KDP Print to distribute to Amazon (or CreateSpace before) Amazon can play hardball and sometimes make your book unavailable or out of stock. To me, this would be a pain in the butt because who has time to police their books all day? I’ve published all my books through CreateSpace/KDP print, and I have found no issues with quality as I’ve heard some complain about. But I have moved my books out of Expanded Distribution on KDP Print and only use them to supply to Amazon. Then, after they drop out of their system, I’m going to publish my paperbacks with IngramSpark and use them for Expanded Distribution. The reason I’m doing this is because I want to approach my local bookstores about carrying my books.

Seeing the benefits of going wide may take a while. But I’m in this for the long haul, and I don’t mind waiting. I need to start thinking about what I want for my business as I grow my backlist, and going wide and using IngramSpark for paperback expanded distribution feels like the right way to go. But only time will tell.

Wish me luck!

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for a little while longer. 🙂 

 

Shop local, they said. It will be fun, they said.

I went to the local bookstore today. Not the big box Barnes and Noble I promised to take my nephew to later this month, but a small independent bookstore located in downtown Fargo, ND.  My sister and I did a little shopping, and after we ate lunch.

This doesn’t seem like such a big thing. Maybe because we were out and about on Tuesday when most people are at work. Maybe because you can usually find me on Tuesday morning/afternoon hunkered in with a cat writing because my daughter is in school, I’m off work, and I can be a writer instead of Mom for a few hours. 

But today my sister had a dentist appointment so afterward we hung out a little bit. And like I said, it wasn’t a big deal.

Until.

I love our indie bookstore. It’s where I could ask them to carry my books if I were brave enough. They have other things like ladles in the shape of the Loch Ness monster that I regret not buying. Or the measuring spoons with the kitten toppers, that I also regret not buying. They had a couple books that I picked up. Lauren Groff’s Florida, Jodi Picoult’s A Spark of Light, and Liane Moriarty’s Nine Perfect Strangers. All lovely books. All of them I’ve wanted for quite some time. I was pleased . . . until I had to pay. 

Shop local. Support local business. I was proud I was. Until I was charged $82.00 for three hardcover books. It’s hard to be pleased when you’re paying $27.00 a book. I get where the money is going. As a published author, I totally get it. The shop owner draws a paycheck, pays his rent, pays his staff. The publishers and printers and agents take their cut. Whoever else takes a little until the author ends up with the pennies at the end. I get it.

But you know what else I get? To make $84.00, I have to work for six hours. $82.00 will buy me and my two kids groceries for a week. 

So what is the blog post about? That shopping local is expensive? No, not really.

Let’s back up a minute here. 

There’s been a lot of disgust about what Amazon has been up to lately with regard to our (“our” meaning indie authors’) ebooks disappearing and being made unavailable in certain countries. Amazon released a statement about it saying they knew what was going on and they were trying to fix it. This isn’t the first thing Amazon has done to make indies mad (like the hassle of switching from CreateSpace to KDP Print), and it won’t be the last. There’s been a long love/hate relationship with regards to Amazon and books, both from the authors who sell on the platform, and the readers who buy their books from there, be it paperbacks, Kindle, or paying for the subscription for Kindle Unlimited. 

Is Amazon the Devil? We can all say derogatory things about any business. Walmart treats their employees like crap. Hobby Lobby won’t support birth control for their employees. Choose a company,  you can find something bad about it. That’s real life. But you know what else? Walmart is affordable. Hobby Lobby carries art supplies no one else in the area does. Amazon sells cheap books. 

Amazon sells cheap books.

I looked on Amazon, added the books I purchased today at my indie store to my cart, looked at the tax. I have Prime (and I won’t add the cost of that to my total as most people do have Prime these days and I use free shipping on more than just books) so shipping was free. Had I purchased my books on Amazon, I would have saved $30.00. That’s two hours of work. That’s two hours in my pocket I could spend writing my own books. That’s maybe two other books to read. Two other authors I could have supported. 

This subject has gone around and around, and the truth is, there’s no easy fix. Bookstores are on their way out. Blame Amazon, or the publishers, or whomever you like, but that’s the reality. And it isn’t any wonder when a full price hardcover book is almost $30.00.

So, what could I have done? I could have purchased from Amazon instead. I could have waited until all the books came out in paperback. I could have waited even longer and hoped that one day I could find them in one of our thrift stores. But by then, I would have forgotten that I wanted to read these books. Because as every reader knows, there’s always another book.

I guess I don’t have a point to this blog post except to say, I can’t afford to shop local, at least, not consistently. I can’t afford to support small business, not every time I want to buy something. And that really sucks, because as a publisher of my own books, I am a small business. I know how cool it is to have people support me when they buy my books.

How do you support local business? Let me know your thoughts!

Whine a Little . . . Over There

There’s been lots of whining on Twitter lately. More specifically, authors whining about not seeing books sales. Even more specifically, authors not seeing their books sell.

Maybe it’s because we’re in the dog days of summer, or people aren’t looking forward to school starting, or the crap we’re all going to have to deal with when THE HOLIDAYS start in full-swing October first.Dog Days of Summer

But whatever it is, it needs to stop. Because YOU, and nobody else but you, can make sales happen for your book.

Mostly, this is on Twitter. I can say it louder for the people in the back. TWITTER ISN’T FOR SELLING BOOKS. If you’re a member of Writer Twitter, you’re a member of WRITER Twitter. There’s a reason why it’s called that. Because we’re writers. Join READER Twitter. It’s gotta be there somewhere. Maybe #amreading is wedged between #IhateTrump and #turtlesareweird. If you’re convinced Twitter is the only way to sell books, or it’s the only way you want to try, break into the #amreading crowd. Or try. I’ll leave a light on for ya.

But if you want to take stab at moving books instead of whining about it, explore these ideas. First though, you need to take a look at your book.

  • Cover needs to be decent. Needs to depict the genre, needs to fit in, but stand out (in a good way.) Join an FB cover group and get some critiques. Taking a second look at your cover and if it’s not up to snuff, fix it. It’s killing your sales before they start.
    Books to consider:

    Cover Design and YOU!: Dos, Don’ts, and Choices
    Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft)

  • Make your blurb awesome! This is easier said than done. Bryan Cohen is great at this. He teaches webinars and he runs a business doing this. And he makes very good money doing it. But he shares his knowledge, so don’t just moan you don’t know how to do it. Read about it. You’re a writer. Research. Here’s his book. He breaks it down so you can do it, too. With his guidance, I write my blurbs in half an hour. Here’s a Book Description Critique with Bryan Cohen hosted by Reedsy. Watch it.
  • Make sure you have a decent title. No one told me this before I published, and now my very first book has a stupid title I can’t change because I don’t want to waste the money I spent on my ISBN number. If you don’t have any reviews and didn’t purchase your ISBN number, you can change your title. Changing your title and ISBN number will lose you reviews so if you only have one from your best friend Angie, she’ll probably post it again if you republish with a better title.
    Grab some ideas from Dave Chesson; he’s got some good ones.
  • Make sure your “look insides” (first sample pages) are decent. This can make or break you if all the other parts about your book are spot on. If you don’t have a solid POV, if you have typos, if your formatting is messed up, the best cover in the world won’t save you. Try to get your hook within the first few pages of your book so it’s included in the look inside. Turn that browser into a buyer!

Now that we covered that and your book is up to par, you’ll need to ask yourself what you’re doing to help your book sell. Tweeting every day isn’t going to help. So what can you do to spike sales?

  • Are you spending any money?  You have to spend money to make money. I’m not kidding. Lots of people are like, “I don’t have any money to put toward selling my book.” Then you’re not going to sell your books. No business has ever opened that didn’t need seed money. Investors. Start-up money. You buy stock for your shelves, you fork over for rental space. You pay for wages for your employees before you’ve even sold one thing. Your book isn’t any different. Nobody ever went into business for themselves because they needed money yesterday. Starting a business is a lifelong endeavor. What can you put your money toward?

    *Pay for promos. I spent 80 dollars to give away 4,000 copies of Don’t Run Away in a free book promo for FreeBooksy. It got me some reviews, and lots of KU reads for the whole trilogy. I made my money back and then some.

    *Pay for giveaways. Goodreads did away with their free giveaways but because you have to pay, the market for giveaways isn’t so saturated. People have debated as to whether or not it’s a good thing, but I think it is. I haven’t tried them yet, but in the spirit of trying one new thing with each new release, I’ll be trying it when I publish All of Nothing this fall. Read about them here.

    *Pay for ads on Amazon. This isn’t as scary as it sounds. I’ve been blogging about my experience. It won’t break the bank to give it a try, but it’s important to do it correctly. Brian Meeks has a wonderful book about it. Amazon changed the platform a bit, so his instructions are already outdated even though his book is only a year old. But his advice is still as good as gold, and just as valuable.

    *Pay for ads on Facebook. These are trickier than Amazon ads. At least, I’ve read that they are. I haven’t tried Facebook ads, and if you don’t have the money to spare, I would suggest going with Amazon ads first. I’ve spent under five dollars experimenting with Amazon Ads. But if you want to try FB ads, again, do it correctly. Michael Cooper has a super great book about it. It’s important to try ads correctly, otherwise you’ll blow through money, claim they don’t work, and you may write off a great way to let people know about your books!

    *Pay for a blog tour. I used to hear a lot about these two years ago when I joined Twitter, but not so much anymore. You don’t have to pay someone to set up a blog tour, but if you pay a legit person they’ll know the best blogs to submit your book to. I’ve never tried one of these. They’re time-consuming. Either you have to fill out an interview sheet or compose a guest post for that blog. If you’re doing a full tour, that could consist of anywhere between 5 to 20 or even more blog sites. That’s a lot of guest blogging and interviews when maybe you should be writing your next book.

    *Reviews. If you do this in a legitimate fashion, this can be a coup for you. I have not tried it because the service I wanted to try distributes the books to readers through BookFunnel and that goes against KDP Select’s terms of service. I pulled Wherever He Goes out of Select to try this review service, and it comes out September 3rd. It wasn’t doing well in KU anyway, so I didn’t see the harm in trying. I’m going to try Happy Book Reviews. I’ve heard good things and so-so things about results. But if you have a good book with a good blurb and good cover, and the plot/genre isn’t too weird, you may get good results. Give it a shot.

  • Are you writing more books? The best marketing you can do is release new books. Lots of debate on quality versus quantity, but if you just can’t scrape up the cash to put toward your book’s promo, at least writing and releasing is free. *As free as you can get without spending money on cover, editing, etc. I’ve heard you drop off the Amazon algorithms after three months, so you want to release something every three months. Try releasing tie-in novellas. Or just dig in your heels and write the next book. I see lots of people trying to build careers on one book, and that only works if you write a non-fiction book and your career is already based on that book. Readers expect more from you. Keep them happy.
  • Offer to guest blog on other people’s websites in your genre. Ask “up.” Someone in your genre who has more followers than you. Someone whose website gets a bit more traction than yours. This is where your tweeting should come in handy–you’ve made connections, don’t be afraid to ask. Most people would love to host a guest blogger. It frees up their schedule for the week. But make sure your book is up to snuff or they’ll turn you down. And be prepared to giveaway a book. That seems counterproductive to sales, but lots of bloggers want to reward their readers for showing up.
  • Think local. Ask your town’s newspaper’s lifestyle section to do an article on you. If you have local small magazines, ask them to do a profile. Ask your indie bookstore if you can do a signing, or if they’ll sell your book. Heck, maybe get together with a couple of indies in your area and ask Barnes and Noble if they’re willing to do an Indie Night. Asking is hard. We’re introverts at heart, but even if the answer is no, at least you can say you tried.
  • Take a hard look at your book. Besides the cover, the editing, the blurb, the title, ask yourself, is this something someone would want to read? Especially if this is your first book. Indies like to experiment when they’re starting out. We’re finding our niche; we’re finding our passion. Experimenting with your hamster detective series is cool, but can you get sales? Maybe not. So take a hard look at your book before you throw money at it. It may not do any good. And that’s the sad truth. If you can be honest with yourself and say yes, my book has readers, all I have to do is fine them, then good luck!

Whining about lack of sales isn’t going to help you sell books. After a while it becomes annoying, and you end up tarnishing your reputation. If your first book isn’t working, then move on. Write something else. Write something better. We get better at our craft with every book we write.

book marketing challengeRachel Thompson says we don’t get traction with our careers until we have at least 6-10 books under our belts. As the self-publishing industry gets more competitive, that number may get higher. If you’d like to read her awesome book about marketing, you can look for it here.

Book sales are subjective. What works for you may not work for someone else.

The best advice I can give you is write well, and publish often. Stay consistent. Build your brand on a genre you love to write.

Sales take time.

Have patience, and good luck!

 

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Changing Your Book Over From CreateSpace to KDP Print

This is the big bad everyone is talking about–moving your books over.

Do you want to move your books from CreateSpace to KDP print? I think, yes. Because if you’ve been following what CreateSpace has been doing (ie, cutting staff, removing services) then you know that Amazon is in the slow process of getting rid of it. Not that anyone from Amazon has admitted it.

If you’ve been avoiding it because you think it’s going to be hard, don’t worry! It will be fine. I did it just to see how it would go, and I ended up doing half my books.

Let me tell you how.

First, you go to your dashboard on KDP. The one you check when you want to see your lack of sales.

Then, what you need to do is find the corresponding book that you have on Kindle, and choose Create Paperback.

blog going from cs to kdpp5

 

After that, there is a place for you to enter the ISBN number you used for CreateSpace. Log into your CreateSpace account and copy and paste the ISBN number from your paperback into the space.  After you type in the number, you have to hit ENTER, and the yellow button will highlight so you can click it. I don’t have a screenshot of that, but just take my word for it. They tell you in pretty green that yes, you are the owner of the title. 🙂 Thanks, KDP Print!

blog going from cs to kdpp

The categories don’t come with your manuscript or your cover, so you need to choose the categories over again. I didn’t, and I got the error message.

blog going from cs to kdpp4

Choose the option “you have published this book on CreateSpace.” That’s the whole point to this exercise.

Also, another good thing to know is you can’t change your trim size and your interior since those things are attached to your ISBN number.

blog going from cs to kdpp2

But after that, you’ll see that everything has ported over:

blog going from cs to kdpp3

After the cover and manuscript are processed, you can take a look at it through the online viewer. I open it just to be sure, because KDP Print is a lot more clear on cover and manuscript requirements.

There is one thing I found out the hard way:

If CreateSpace tweaked your cover in any way to make it passable for publication, those changes do not carry over. 

Apparently, when I did my covers for Summer Secrets, I did them wrong, and the lovely customer service people at CreateSpace fixed them for me. They didn’t bother to tell me I was doing them incorrectly. When I did a cover for one of my books in my trilogy, I called them for something completely unrelated, but the rep I spoke with pointed out that error as well. I thought since they were publishable, I wouldn’t have a problem, but I did.

I wouldn’t bring this up except for the fact that I don’t know how may covers CreateSpace helped along with no notice to the author. Is it bad? No, not at all. But if they tweaked your cover and KDP Print tells you something is wrong now, I hope you have the skills to do what CreateSpace did to fix it in the first place. Or if you hired a designer, you’ll have to ask them to make the changes.

Don’t worry if KDP Print tells you something is wrong–they get very precise when pointing out the errors. They won’t leave you guessing, and they let you know right away–in the information bar on the left-hand side of the online viewer.

It was just a surprise to me that KDP Print didn’t approve my covers when CreateSpace had published them.

You won’t know right away if they pass, even if there aren’t any errors in the online viewer–they do go into review, and you’ll get an email saying if they pass or not. And if they don’t, the email will explain why. But it is faster than the 24 hour time period that CreateSpace used to take. I got my emails back in 12 hours. The online viewer is similar to the one on CreateSpace. Sometimes it seems like it will take forever for the viewer to populate your content, but I just hit REFRESH and that seems to do the trick to get it moving.

Don’t forget to hit SAVE AND PUBLISH.

And that’s all there is to it, really. I messed with the insides of 1700, so I ordered a new proof, just to be sure.

The link to order the proof is small, and it’s on the bottom of the page, so you’ll have to keep an eye out for it if you want to order a new proof.

I didn’t mess with the insides of Summer Secrets, so I didn’t order a proof of either of those. Proofs take a lot longer to come than they did using CreateSpace, and author copies, too. Definitely plan extra time into your publishing schedule.

All in all, I was happy with the experience. It will go smoothly for you if don’t have cover issues and if you don’t change anything with the interior. Although, now is a good time to do those changes, if that’s what you were going to do at some point. All you would have to do is upload the new file and replace the ported file from CreateSpace with the file you made changes to.

Always order a proof if you make interior changes, unless you are prepared to flip through every page with the online viewer.

KDP offers instructions and offers advice, and you can read about that here.

Otherwise, there’s not much else to tell you. I plan to do the trilogy soon. Oh, and if you’re selling paperbacks like hotcakes right now, you probably don’t want to do this until your sales die down because as you switch over, your paperbacks aren’t available for purchase.

If you’re worried, try not to be. I was a new author when I did my covers, but I’m better at it now. If you used a cover designer or in any way were more experienced than me when publishing your book, you’ll be just fine.

Jump, don’t be pushed.

Good luck!

 

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When Do You Recommend Your Friends’ Books?

The indie writing community is very tight-knit. Make one of us mad, we all get mad. I think Faleena Hopkins figured that out quick enough. We support each other; we help each other. We do free things for each other: cover help; editing; beta reading.

We even do some naughty stuff like review trading.

We tweet each other’s books.

Lately, there have been a couple of people asking for book recommendations from indie authors. They want to start a list on their website, or they want to start reviewing indie books.

There were lots of tweets, as you can imagine.

And there was something that surprised me, but I guess it shouldn’t have. Someone was recommending books they haven’t read. How do I know this? For one, I know she doesn’t read indie. Two, she’s a very picky writer, and I don’t think she would have recommended these books had she read them. (That is a polite way of saying they could have used more editing.)

This made me do one of my super researching techniques: I ran a poll on Twitter. While the participant number was low, the results still stunned me.

indie books

I’m trying to figure this out because this bothers me.

Why would you recommend a book to someone if you haven’t read it? Would you walk into a bookstore, grab any old book off the shelf, and tell your friend it was fabulous and a must-read? Of course not.

This seems to be an indie-only thing, like not full-justifying your margins in your books when you format or adding your cover designer to the book’s contributors when you publish. Indies start stuff traditionally published authors don’t do. And the more indie authors do it, the more it becomes acceptable and the more newbie authors do it.

Of course I want to support my friends. But we all know indie writers don’t read that much. We might beta read, or be a critique partner, and that’s fine. It’s a little different in that I would assume the published book is different from a draft a beta or CP read. But at least you know the gist of the story, know if the book has proper punctuation and grammar.

At least you know the story makes sense.

But what are you doing to your own credibility if you recommend a book to someone you haven’t read and that someone takes you seriously? What if that someone takes a peek at the look inside on Amazon. What if that book has no established POV, or doesn’t have a good hook (AKA boring as f*ck)? What if the formatting is messed up, or has typos in it? What if the first paragraph head-hops into five different heads?

There were a couple comments in that tweet thread that asked the question: Who doesn’t read their friends?

Well, quite a few if my own track record is anything to go by. I can count on one hand the number of my friends who have picked up Wherever He Goes and read it cover to cover.

And if you want to ask me what indies I’ve read in the past few months, I can say one. And it was someone I edited for back in February. Otherwise, I’m busy writing or reading craft books, or reading trad-pubbed romance books. I don’t read indie simply for the fact that most of my friends don’t write what I like to read–contemporary romance. And then another reason I don’t read indie much anymore is if they find out I’m reading their book, they expect a review. I won’t leave a bad indie review. I won’t do it. So I don’t want my friends to wonder where their review is because there won’t be one if I don’t like their book.

Given those reasons, I rarely recommend indie books on Twitter. I recommend how-to publishing books or marketing books. I recommend trad-pubbed books that do something well that could be used as an example to my fellow writers.

I think it’s great that we help our friends. But if we want to help our friends, we should do it in a different way. Pass along promo sites. Recommend books you’ve read on how to do proper Facebook ads or Amazon ads. Marketing your friends’ books is not your job.

Sure, I’m flattered when someone posts a picture of my book on Instagram, or tweets about it. (And yeah, less five people have done that for me anyway.) But I don’t expect it and I don’t ask. My readers aren’t on Twitter. They aren’t even following me on Instagram right now–I got sucked into the writing world there, too. {KT Daxon is a good one for this, and I have to give her credit where credit is due. She does a great job of promoting the books she reads, and she truly does read the books she says she does.}

I would only recommend books I’ve read. It’s honest.

And you want people to be able to trust you, not question your taste.

Not question how good your books are.

I know this blog post sounds like I don’t think indies can write and publish good books. That’s not the case. What I am saying is that some indie books could use more editing. And I understand why indies don’t. It’s expensive and time-consuming. Waiting for an editor to get back to you is like sitting on pins and needles, and then you have to put in all the edits once you get them back. A total edit could push your pub date back by several months. But let’s not pretend that indies aren’t impatient, and rushing to publish is a mistake a lot of indies make.

This reminds me of the trad-pubbed writing community. I’m exposed to a lot of YA on Twitter and Instagram. It seems like a lot of YA authors do read other YA authors and tweet about their books and support each other. Being trad-pubbed is like being in a club, and those authors have each other’s backs.

Romance writers are the same way:

lori foster brenda novak

Here’s Brenda Novak reading Lori Foster for a book club Brenda is going to hold in her Facebook Author Group.

That’s real support. That’s real networking and collaboration.

There’s lot of bad things to say about the traditional publishing industry, but this isn’t one of them.

Let’s support our friends the right away.

Read the books you’re recommending. Because reading a book and having a discussion about the book with its author would mean a lot to the author, and a tweeted conversation about a plot twist or an evil character is true promotion.

Do you have any good reasons for recommending books you haven’t read? Let me know!

 

Blog book promo for the end of blog posts

 

I Did an Amazon Giveaway–and It Did Pretty Much Nothing

I was always curious about the Amazon giveaways–you know the cute little button at the bottom left of your books’ (or any products’ really) page. You have to scroll down pretty far to find it–after reviews and two sets of sponsored product ad strips.

amazon giveaway blog

You can give away paperback or Kindle versions, and it’s obviously cheaper to give away Kindle versions. Amazon makes you pay for your book, so if you gave away paperbacks, you’d be paying the price you set in CreateSpace or KDP Print, plus shipping.  There’s no shipping with Kindle files, but there is tax. So make sure you’re looking at the correct page, and Amazon tells you which version you’re giving away–it’s in the blue to the right of your book’s cover.

Choose your number of prizes:

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I’ll give away three Kindle file copies. I did five when I did my giveaway for Wherever He Goes, so I feel like I’ve already spent money on something that probably won’t do anything for me.

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Add your photo. I chose a different pose of my author photo that I use everywhere else, but I still look like me.

The next part is where I royally screwed up because I had no idea giveaways ran that quickly, or that people would enter, or maybe I just didn’t understand the stats of a giveaway like this.

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I did the recommend Lucky Number Instant Winner, and I chose 100 for the lucky number for the winning entry.

This is what it says if you click on LEARN MORE:

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My giveaway lasted fifteen minutes. So When I chose 5 prizes along with the 100 entrants,  500 people entered my giveaway and every 100th entrant won a copy of my book. The fact that it only too 15 minutes for my giveaway to end blows my mind.  So will be going with a higher number next time.

And then, of course, I have them follow me on Amazon.

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I made it public of course, because the more the merrier.

To recap, I’m doing 3 copies of Don’t Run Away. I have the number of entrants set at 200 per prize so 600 people have to enter to win three copies. They all have to follow me on Amazon.

You would think this would be a great thing. But the thing is, most people enter giveaways just to enter giveaways. That is what they do. Just for the rush of winning, I’m assuming.

I don’t think this giveaway is going to go any slower than my other one, but we’ll see.

Click on no for not offering discounts, then click next.

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This is the last page, and it’s laughable. It’s probably where my high expectations came in. The giveaway will end in 7 days? Yeah right.

Then you get your shopping cart screen and you purchase your giveaway. I didn’t screenshot that because you don’t need to see my stuff. After you buy it, you get this:

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And you’re all set.

You get an email when your giveaway is live, and for me, fifteen minutes later, I got an email saying my giveaway was over.

Amazon doesn’t tell you how many followers you have, but at some point, hopefully when they email your followers when you release a new book, that some of them will buy it.

Don’t turn blue holding your breath.

While I was typing this up, my giveaway went live–I got the email.

We’ll see how long it takes for the giveaway to end . . . . go get something to eat. I’ll wait.

At any rate, did the giveaway for Wherever He Goes do anything for me?

Not really that I could tell. At least with my AMS ads, even with little results, those are still measurable. These giveaways seem like a waste of time and a waste of money.

Maybe I’ll do a Goodreads giveaway when my new book comes out.

It will be something to blog about anyway.

Did you have a good experience with an Amazon Giveaway? Let me know!

Blog book promo for the end of blog posts

 

 

More AMS (Amazon ads) Updates

I like doing these to help anyone who is afraid of dipping their toes into Amazon marketing. Ads are a scary concept, be it Amazon or Facebook. Anything that will take your money without a firm promise of ROI (return on investment) needs to be taken up with a bit of caution. Too cautious though, and you aren’t going to get the results you want.

You need to spend money to make money, and all that.

So here’s where I am so far with ads.

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If you know anything about what you’re looking at, it’s pretty easy to see my bids are not high enough to be getting very many impressions or clicks. But that’s the name of the game, you know, to find the sweet spot where you’re getting impressions and clicks, but you’re also not paying a ton of money for clicks if no one is buying. You’re hoping if people are clicking on your ad, that you’ll make sales. But your clicks also have to be in line with how much you’re making from your books.

My books are priced at 2.99. If I spend 30 cents a click, and I get 2.09 from each sale, that’s a take-home royalty of 1.79 a book. (There’s a real way to determine ROI and I’m not doing that here, and I know I’m not, so you don’t have to tell me, for you die-hard ROI fans out there.)

Anyway, so anyone worried that you’re going to do some ads and Amazon is going to take all your money and you’re going to broke with no sales, well, you can go slow. You need to have patience. And some impressions are better than none, but these aren’t what I was hoping for, and these aren’t what Brian Meeks, in his book, says you can accomplish either.

I have 20 ads running simultaneously, and I’ve only spent $2.30.

I am still getting KU reads, and I’ll never know if those come from the impressions from my ads.

I’ll add a few more ads with a higher click and see if we can’t get something going. I’ll have another book coming out in November, hopefully, so I’ll have another book to promote.

The more, the better, right?

Anyway, so that’s where I’m at. If you’re interested in Brian’s book, click on the pic. He’s got a ton of great info there. amazon ads

Until next time, happy selling!

 

 

 

 

Blog book promo for the end of blog posts