Book launches, book anniversaries and other musings about three years of hard work.

This morning I was reading a blog post my by friend, Sarah. It’s her book baby’s birthday today, and she’s celebrating her book turning one! And while I admit I’ve never celebrated a book’s birthday–hell, I rarely announce a launch–her blog post encouraged me to take a look back at my publishing milestones.

I don’t have my publishing dates memorized or anything like that, so I’ll need to go on to Amazon and take a look:


Under lock and key

I thought The Corner of 1700 Hamilton was my first book I published, but according to the dates, I actually published Under Lock and Key a week before on July 7th, 2016. It’s a novelette that I wrote from a writing prompt a dear friend of mind, Liz, tweeted one day. I haven’t read it for a long time, and no doubt it needs another edit. When I go wide, I’ll put it everywhere for free. It’s gotten some so-so reviews, but I can’t expect anything too great as it was the first thing I published.

 


the_corner_of_1700_h_cover_for_kindle

A week later, I published The Corner of 1700 Hamilton. This is a trainwreck of a book, as first books are wont to be. The original cover was horrible, and even with a beta reader and an editor, it still wasn’t up to par. Recently I went through one of my old paperbacks and edited both novellas, but I’m not sure if or when I’ll ever put them in. Even the “new” cover needs work,  but my mantra has always been “always look forward.” Having a sub-par book for sale doesn’t make me want to celebrate, however. So I may try to find time one day to fix it up.

 


I was still in novella mode when I decided to try my hand at erotica, and I wrote six novellas back to back for a total of (approximately) 155,000 words. I wrote all of them at once, hired an editor and published them together. Summer Secrets is about a group of friends who have sex, party, fight, and make up at a small lakeside resort during their summer vacation. For what they are, I’m actually quite proud of these; I had found my voice, and the interconnecting plots stand even without the sex.

Summer Secrets was a lot of work, but they made me a better writer. While I won’t be writing any more erotica, I don’t have any regrets taking the time to write these. They were published in August, 2017. I guess I didn’t realize I took a whole year to write them, edit them, format them, and do the covers, but at 155,000 words, I guess that’s not so bad, either. I redid the covers not long ago, and reformatted the insides using Vellum. I was even able to add the embellishments I tried for the first time around. They are pretty, and it’s too bad they aren’t in a genre I want to write anymore. I don’t consider them part of my backlist, but I won’t bury them the way I kind of blur over 1700 when asked about my backlist.

The covers look better, and the paperback covers look a lot nicer. I’ve learned a lot in the past three years, and I think it shows.

Summer Secrets Novellas 1-3 New Cover

summer secrets new cover 4-6

 

summer secrets chapter starts


I had Don’t Run Away done while I was doing these, and I can’t even say when exactly I fixed it up and decided to make it a trilogy.  I published the first on November 17th, 2017. I do remember while Summer Secrets was being edited, I wrote the second book of the trilogy. Later that became Chasing You which was published on December 14th, 2017. Running Scared was published in January of 2018. All I can say is when I look at those dates is holy crap. It helped I had Don’t Run Away done, and that was one tough book. It went through a lot of edits. I added POVs, took them out. Rewrote large sections. This was before I started listening to my novels as part of my editing routine, and I have no idea after the first one was beta read/edited, what I did with the others. I think by then I was confident in my own editing skills, but I doubt I was at the point I am today.

At any rate, they do okay, and during a Freebooksy ad, I gave away over 4,000 copies of Don’t Run Away. That promo led to the first wave of readers whom I hadn’t met via social media (AKA strangers), and I’m happy to have done it. I also proved that even though it feels like a quilt, all patched together, the book was strong enough to get decent read-through to the others. If you want to read about my Freebooksy promo results, look here. If you want to read some of my reviews on Goodreads, look here.

The best lesson I learned from writing the trilogy is to MAKE THE FIRST BOOK STRONG TO ENSURE READ-THROUGH. It won’t matter how many books you have in a series if your first book won’t carry them.

I’ve redone the covers, though they aren’t a drastic change, and I reformatted the insides using Vellum.

This slideshow requires JavaScript.


I can tell you I was done with those characters by the time I finished Running Scared, and I didn’t think I’d ever do another series. I don’t want to say I was bored, because what would that say about my writing? But I will admit it’s nice to move on.

Wherever He Goes was published on June 1, 2018. It was the first stand alone novel I’d ever written–up to that point, even my novellas had been connected stories. I haven’t done much promo for that, though I did do a paid Bargainbooksy that didn’t do anything. Looking back at stats, I don’t even think the sales paid for the promo. If you want to look at my blog post about my results, look here.

There were a few firsts with this one: I had more beta readers, and I did the entire paperback cover in Canva. It looks amazing, and is still one of my favorite covers to date. I’ve had good feedback about the novel, and I enjoyed writing it. I need to do more promo for it, as I think it’s an enjoyable contemporary romance that should have more readers than it does.

Wherever He Goes (1)


All of Nothing, I feel, is my strongest book to date, and I believe in it so strongly, I entered it into the RWA RITA awards contest. It can more than hold its own against some of the traditionally published books out there, and when I did a Freebooksy promo for it, I gave away over 6,000 books. (If you want to read about those results, click here.) I love the way my ad for it looked in their newsletter, and bless them for making it the first book!

freebooksyadallofnothing

It didn’t place as high as Don’t Run Away on the free lists, simply because they are in separate categories. (Don’t Run Away is a sports romance.) But the book has more reviews than any other of my books. Published on October 16, 2018, it took me four and a half months to write it, edit it, format it, and release it. I had it beta read and proofed, and I’m very proud of how it turned out–from cover to cover.

All of Nothing Paperback Cover


The Years Between UsI don’t have any more published work out right now, though The Years Between Us is finished. I could have had it published already, but I’m working on a series that I won’t release until they are all done. I’ve been taking my time editing The Years Between Us, but at 74,000 words, it is a complete and finished novel. I don’t have the full cover completed, nor has it been fully edited, but I do plan to have it out into the world maybe by the end of March, or early April. There is no rush, as I don’t see my series being released until Christmas of this year. The first draft of the first book is finished, however, though I admit getting out of my recovery rut has been harder than I expected.


Anyway, so looking at those dates, seeing how hard I’ve worked . . . what have I learned through these two and a half years of publishing?

  1. Not many people care. Sure I may have a lot of followers on Twitter, may be a part of a lot of writing groups on Facebook, but unless your books are actually doing well, and you can prove it through sales, no one cares what you’re doing. Only a handful of my friends have patted my back, and that’s fine. My progress is for myself. I know I’m working hard, and I hope I can be an inspiration to others, whether my books are selling or not.
  2. You have to keep moving forward, or you’ll feel like you’re on a going down escalator trying run upstairs. With indie publishing, everyone is faster, quicker, doing more than you. Some are doing this in a legit way, and some are not. But for you, yourself, if you want to make any headway in the industry, always be moving forward. Don’t get caught in a rut because days turn into weeks, weeks into months, and months into years. Just like my friend Sarah says in the blog post I linked to at the beginning, all of a sudden a year had gone by and she has nothing to show for it. 500 words a day over the course of 365 days in a year can net you 182,500 words in a year.
  3. Even when you’re doing the work, it will feel like you’re in quicksand. The harder you struggle, the faster you sink. I’ve done a lot of work these past couple of years, and if I kept track of my hours worked versus the time and expense, I would be negative in return on investment. You can’t let this get you down, or you’ll stop. Write for the joy of it first, so you always keep working at your dreams. And let success be a secondary motivator. My success will come–I’ll make sure it does. But I can’t guarantee when it will. All I know is if I stop working for it, I definitely won’t have it.
  4. It might be your baby, but after you publish it, it’s not your baby anymore. MAKE IT WORK FOR YOU. This reasoning is probably why I don’t celebrate my book birthdays. I don’t think of my books as babies. I think of them as products to be sold to help me make money. I do enjoy writing, or I wouldn’t do it. But I also want to make a profit so I can keep doing this, for the long-term. While I’ve stated I like my job, and yeah, my free time at work as helped me with my publishing speed, I would love to earn a living on my writing only. I can’t be precious with my work. I’m always learning about craft, always keeping up with the latest thing about publishing. Even if you’re persistent and want to keep comparing your books to babies, eventually you expect your children to go out into the world on their own and make their own money. Even real-life children grow up.

Thanks for sticking with me–this is probably one of the longest blog posts to date. I doubt I’ll do a recap again; as my backlist grows, it will just get too time consuming. But the look back was fun, and thank you again for joining me!

If you  want to read any of my books, you can check out my Amazon author page, here.

Wherever He Goes and All of Nothing have recently been added to Kobo, and you can find them here and here.

Thanks for reading!

Going Wide: The Saga Continues

going wide is like riding a bike

Can these guys save me? No? I guess they have better things to do! (Photo taken from Pinterest)

 

I didn’t think going wide with my books would be such a pain in the neck. Granted, it was my error, and something I should have checked and double checked, but I didn’t, so here we are. It’s not such a big thing, but it does push back my plans. A lot.

I didn’t pull one of my books out of Select. I thought I had. I thought I had pulled them all out. But I didn’t. And it wouldn’t have been a big deal, but it was the last book in my trilogy. I guess I just checked the wrong book one too many times, and was I surprised when I went to make sure they were all out to see that Running Scared had been automatically renewed for another three months.

That means I can’t go wide with my trilogy until May. Fine. Whatever. I could have still gone wide with the other two books, but that would have looked weird. So I put the other two back in Select and I’m just going to keep a better eye on it this time.

What am I doing, then?

I put All of Nothing and Wherever He Goes on Kobo. That’s the best I can do right now. I don’t have OCD, but I do have a certain way I like to do things, and having bits and pieces of my books all over the place would definitely give me anxiety.

I wanted to try out the Kobo landscape anyway, and uploading books to publish was surprisingly easy. The uploading process was smooth, and the online viewer worked quickly. I admit, I used a Kobo-ready file from Vellum, so that might have helped a lot. But I just put in my info, my bank stuff, uploaded, and there you go. Of course, one nice thing about Kobo is that it is run by actual human beings. Which means my book won’t be ready in the standard 72 hours KDP gives you. Kobo is closed for a holiday on Monday, and I don’t anticipate my books being fully published until next week. While that might irritate some, I think it’s great.

But this also pushed back a giveaway I wanted to do, and I don’t want to spoil it, so I’ll just say I’m disappointed I had to do that. But when The Years Between Us is finally edited, I’ll put it both on Amazon and Kobo.

I’m not very interested in KU. While All of Nothing got a bit of traction from my Freebooksy giveaway, I need to explore more promos that don’t involve giving my book away–at least not to that extreme. I gave away over 6,000 copies. I want those to be sales.

think big start small

Next steps in going wide? Wait. Wait for my trilogy to drop out. Put up The Years Between Us on Amazon (but not KU) and Kobo. Try a new promo. Maybe do a Goodreads giveaway for it since I haven’t done that yet. Otherwise, yeah. Just wait, keep writing my series so I can rapid release that wide and see how sales go.


If you have questions about Kobo, they have a ton of resources.

Look on the Kobo Writing Life Blog for helpful articles and podcast episodes.

Killing it on Kobo by Mark Lefebvere. The creator of Kobo Writing Life, Mark knows the ins and outs of Kobo and how to maximize sales with your books.
Order his book on Amazon.
And Kobo, of course.

 

My First Steps in Going Wide

 

 

going wide girl on tracks blog postI knew going wide was going to be a pain, and I was right. What’s been getting me down? Read on to find out!

Kindle Select and KU Updates

I’ve pulled all my books out of Select. Before writing this post, I checked to see when they would drop out, and the latest one is dropping out on February ninth. Don’t Run Away had a few days left, so I took advantage of it and set my book for a free day one more time. More than likely, after I go wide, I’ll markdown Don’t Run Away as a permafree book because it’s the first in a trilogy and let that book be a loss leader into my other books. If you’re interested in setting a book permafree, take a look here for a quick tutorial.

This makes pricing my boxed set inconvenient though. Because box sets are supposed to be a deal, if Don’t Run Away is free, and the other two are only $2.99, readers who want all three are still only paying $6.00. But readers may find it easier or more convenient to buy the box set, so I’ll do the math and continue to offer it.

After they all drop out, I’ll spend an afternoon on the computer and slowly start adding them to other platforms. Kobo will be first because I want to go through them directly and have access to their promo dashboard. You don’t have access to that if you sell your books on Kobo through an aggregator like Draft 2 Digital.

 

IngramSpark Adventures

Ingram Spark was a load and a half of fun.

I thought if I waited long enough, my paperback books would drop out of KDP’s expanded distribution on their own when I took them out. But, a month later, when I added my ISBNs to IngramSpark, my ISBNs were still in use. You only need one ISBN per book for paperback. It’s okay to use your ISBN for KDP Print and IS as long as you purchased them from Bowker (in the US). Ingram won’t take the free one KDP Print will give you. I purchase all my ISBNs from https://www.myidentifiers.com/. This may be a game-changer for those on a budget–ISBNs are expensive.

But this is a decision you need to make for your business. What are your plans? Where do you want to be in five years? Ten? Do you want to have 20 books in your backlist and be all in with Amazon? Maybe you know you’ll never have 20 books in your backlist, and that’s okay. Maybe if you feel you’ll only ever have five books or so out, and you’re comfortable giving Amazon the reins, then that’s great. My publishing path is not going to be yours.

At any rate, right now I’m stuck waiting for Ingram to pull my books. I can get going on the covers, if I want, but I think I’d rather wait until my numbers “click in” so to speak, into my IS account. I can do All of Nothing as a trial run, see how it goes, since, for some reason, that book is available.

I did have to fill out a Title Transfer Addendum, and you can find that here if you’re interested in moving some titles over.

A word on imprints

IngramSpark, like KDP Print, allows you to publish under an imprint. I have an imprint–Coffee & Kisses Press. I also have Coffee and Kisses Press, because, well, “and” and “&” 2019-01-23aren’t the same thing. Who knew? I didn’t and found out the hard way. I’ll make sure when I buy my next group of numbers that I assign them to the Coffee & Kisses Press, just because the ampersand looks so much cuter. 🙂


Going wide has turned into a very slow process. But that’s okay. Better to do it now and have everything in place, than be scrambling later when an opportunity I didn’t think would come presents itself.

luck-is-what-happens-when-preparation-meets

I’ll keep you updated on the progress!

 

Until next time!

 

 

Where do you find readers for your books? Part Four

finding readers for your books blog posts part 4

This is just a quick blog post to finish up the series. We talked about cheap promo sites like eSoda, starting slow with Amazon and BookBub ads, and saving up for giveaways like Goodreads, if money is tight.

This last blog post will be a catch-all of things I’ve blogged about in the past such as going wide, going local, things like that.

Going Wide

You would think that only selling your book on one platform would be limiting. And again, this goes back to what you want for your business. If your books are hot, and they are in Kindle Unlimited, are you okay with trusting Amazon with your sole income for your books?

I have 5 contemporary romance books out now, and I recently pulled them out of Select. As my backlist grows, I will feel more comfortable with my books being sold many places. This is a good move for me now because I’m not making that much money on KU, so I don’t feel bad about leaving that income behind.

I’ve listened to a few podcasts recently with Mark Lefebvre who used to head Kobo Writing Life and is now working at Draft2Digital. There’s great things going on in the great wide world of indie-publishing, and I don’t want to be left behind.

Going wide is a different animal than just staying on Amazon, and Mark even said to expect to wait 6 months to a year to find any traction. As I’m building my backlist, I don’t mind waiting.

Kobo has over 28 million readers.

An Author Earnings report indicates that iBooks may be back in the game.

This isn’t a blog post to convince you to go wide. I’m just saying, eventually, if you want to reach more readers, moving your books to other platforms and using the promotional tools they give you (like Kobo’s promo dashboard) may be something to consider.

Looking Local

think local

We always think big when we think of marketing, but you can do something simple like go to your indie bookstore and ask them to carry your book. Or send a book to the Lifestyles section of your town’s newspaper and ask if they would interview you (and/or what it’s like to be an indie author) or review your book. If you have an area magazine, ask to be profiled. Maybe ask if you can teach a class at your local library on how to self-publish.

Writers are introverts by nature, but asking your library if they can carry your book in the local author’s section could be a chance at marketing for you. (Having a photo taken while you’re standing in the stacks holding your book? Cool!)  At least perhaps a chance at a signing and photo op. Even Joanna Penn said if you have a signing and no one shows up, take a ton of pictures. You’re getting some photos for marketing out of it, anyway.

It takes baby steps to market your books, and remember, throughout all this, always be writing more books.

This blog series was intended to help you break out of Writer Twitter. Auto DMs saying take a look at my book and tweeting about your book all the time isn’t going to make your career.

We’ve all been warned to not build your author platform on someone else’s real estate–meaning, get your own website so you are in charge. A Facebook Author page, or even a group is great, but you are handing Mark Zuckerberg control of your author platform when you use Facebook to promote your books. The same with Twitter. Instagram and Pinterest are fun to use, but they should make up a minimal part of your platform.

I didn’t add blogging as a free way to sell books, mainly because blogging takes a long time. I’ve blogged for years and feel like my blog is just gaining some traction. That’s partly my fault, since I know I don’t blog nearly enough. But on the other hand, I have five books published I’m proud of, another in editing, and 30,000 words into the first book of a four book series (all this in two and a half years). Could I do all that if I blogged all the time? Probably not.

Newsletters are the same. All the big indies still swear by them. But they take years to build (if you do it the right way) and should be part of building your author platform. I attempted to start a newsletter a long time ago, but the fact is, I don’t know what to put in it, and even though MailChimp is free (for the first 2,000 subscribers) you still need to pay extra for certain features. (Like an automatic welcome newsletter sent out to new subscribers.) When you weigh time versus all the little extras (newsletters, blogging), I will almost always choose to write books.

twitter jail

You need to do what’s right for you and your business. Sometimes that means saving up for a promo. Sometimes that means writing instead of posting on Instagram. Maybe that means buying a box of $9.99 business cards from VistaPrint and handing them out or leaving them places (one hack I read about was leaving your business card with your receipt when you pay for lunch/dinner). Asking to leave a box of bookmarks at your library’s information desk. Or your indie bookstore. Little things over time can add up.

But think outside of Writer Twitter; even think outside Facebook and Amazon.  You’ll be glad you did.

Please let me know if any of this series helped you find more readers!

Thanks for reading!

 

Where do you find readers? Part 3

finding readers for your books blog posts part 3

BookBub

Not everything is about Amazon and Facebook. I’ve heard about them the most, and maybe you have too, but another ad platform you can try is BookBub. I’m not talking about the Featured Deal that is notoriously difficult to be approved for. BookBub ads are ads for your book that run in a BookBub newsletter. You pay a Cost per Click, or Cost per Impression.

If you’re not familiar with BookBub, I suggest you go on there and at least claim your author profile if you’ve published and put up a photo at the very minimum of involvement. You can find authors to follow, and also encourage readers to follow you. BookBub will email your followers when you release a book or they feature you. Similar to Amazon. To read more about what following authors and what readers following you can do for you, click here.

Anyway, if you’re interested in going for a BookBub featured deal, click here for guidelines and prices. Books that are published wide, have pleasing covers, and have lots of reviews generally have a better chance of getting approved. In other words, books that are already doing fine. But, you can always try.

If you want to know more about buying ad space and the process, you can read about it here.

And if you do decide to go for it and place a couple ads, research what makes a good ad, by reading this blog article. I’m all about researching before you spend any money, and you’ll go into it with a better understanding and a better chance of being more successful. The BookBub blog can help you market any book on any platform, so be sure to bookmark it, or sign up for emails.

Giveaways

free books

There are lots of opinions about giveaways. We shouldn’t train readers to want free books as it drives down the prices of books. People don’t value things for free. Free books don’t work anymore because there is so much free content out there. You don’t have to give away all your books all the time. That’s just not good business sense. But I did a Freebooksy for All of Nothing, and 6,000 people downloaded it. Would I have liked those be sales, especially since I paid to give away those books? Yes! But when I did a BargainBooksy for Wherever He Goes, it didn’t do nearly as well, and I dropped the price of that book to .99 especially for the promo.

When you think about giveaways, you need to decide what your business plans are. If you only want sales and you only have one book out, then giving it away won’t be an option for you. If you give away a Book One in a 7 book series, hoping to cash in on the other 6 books, that’s something else.

I agree that giving a book away may be better if you have a backlist so if a reader falls in love with your freebie, you have other books they can buy.

But even if you have one book, and it’s a solid book, and you may be releasing anothergoodreads stats one soon, giving a book away once could work for you. I don’t mind giving books away every once in a while–I usually do some kind of promo for each book I release then move on. After I did my giveaway for All of Nothing, I got a few reviews (the book has 11-12 depending on which platform you look at, and that’s the most any of my books have ever gotten) and there are some readers who have added it to their shelves on Goodreads.

So again, think about what your plans are if you’re going to give your book away.

There is only one place that I would think about doing a giveaway (besides my Freebooksy promos), and that’s Goodreads. Since they changed the way they do their giveaways, (there was a big to-do about it, and you can read it here) there is a cost involved. But because Goodreads is a site for readers, there’s a good chance anyone who wins your book will actually read it and review it. There are some people who just want to win stuff, but you’re going to encounter those kinds of people no matter what you’re giving away.

The standard giveaway is $119.00 now. If you have to save up a few months for that, work that into your marketing strategy, or begin saving when you know you’re going to have your next release. I know that $119.00 will feed my family for a week. But I also know I can skip a trip to Barnes and Noble and save that money, or skip my Starbucks run for a month and save that money, too.

If your interested in the pricing, guidelines, and perks of doing a giveaway with Goodreads, you can read here for the FAQs on the Goodreads page, and here, for a blogger’s perspective. Personally, I think since the giveaways are paid now, it reduces how many books are available, and gives you a better chance at discoverability. I always approved of the change, and I wouldn’t mind trying it out on my next release The Years Between Us, or I may wait and use it for the first book in my series.

You can do giveaways from your book’s sell page on Amazon. I have tried that a couple times with no apparent benefit. I blogged about it, and you read about it here. It didn’t do anything for me, and while it’s little work and it didn’t cost me anything, if there’s no value, I don’t see the point in doing it.

That’s all that I have for today! I hope you found a bit of value in this post, and join me for the last part of Where do you find readers in my next post. We’ll talk just a little bit about going wide. I hope to see you there!

Where do you find readers? Part 2

finding readers for your books blog posts part 2

 

In part one, I wasted your time went over a few things you can do to draw in readers. Starting with a quality product. That’s mandatory, but not everyone does. You’ve seen the poor covers, bad blurbs, and horribly written look insides. But no one is immune, and if you’re not selling books, or not selling as many books as you think you should be, try to find an unbiased opinion and see if you can find where the problem is.

Now, with that being said, readers are out there. But how do you find them?

Start Small

There are promo sites that don’t cost an arm and a leg. How well they work, I have no idea. But if you listen to lots of podcasts of author interviews like I do, you’ll slowly build a list of promo sites that are used by other authors. Some of these require a certain number of reviews. Almost all of them vet books so if your cover doesn’t look nice, or the person who runs the promo site thinks your writing is terrible, they won’t promote your book, no matter how much you pay them.

eBookSoda. Their prices have gone up since I’ve checked into them last. They review your book before they promote, and they do have a few guidelines you have to meet for them to accept your book.

ebook soda promo site

ebook soda promo site2

At twenty dollars to give it a try, that doesn’t seem like a huge investment. I’ve spent more and have gotten nothing in return.

eReader News Today.

They are a little spendier, but I’ve heard good things about them. They also vet, so be prepared for an actual person to look at your book.

ereader-pricing-table-heading

ereader news today requirements

I’m not going to go through every single promo site out there. I’ve only used Freebooksy and BargainBooksy for my promos, but when I release my next book, I may spread my wings a bit. There are promo sites out there that cost less than what they charge, and they may expose me to new readers.

Dave Chesson has a very large list of promo sites if you want to browse. But the main idea is that putting money into the marking of your book doesn’t have to break the bank.

Paying to Play

Indie readers don’t want to accept that to find readers (especially if they are on Twitter and tweet about their book for free all the time) that at some point you are going to have to invest in your books. There is no other way for anyone to know your books are out there. There’s billions of people in the world. How are you going to reach them if you can’t break out of Writer Twitter? It’s next to impossible.

Richard Blake had this to say about the current state of advertising:

2018 ushered in a time when visibility we used to take for granted on Amazon basically disappeared. The long tail on new releases has been compressed to only weeks, and with the elimination of free books from the also boughts and from the search functions, it’s almost impossible to get any free visibility now on the largest seller of books in the world.

So what’s left?

Paying to play, also known as advertising. The rest of this blog will be devoted to my experience with Zon advertising, and the conclusions I’ve drawn after reluctantly beginning a concentrated effort about mid-year.

If you’re interested in what else he has to say, you can check out and subscribe to his blog here.

I’ve written about my success, or lack thereof, about Amazon before, and you can check out my blog post here. So I’m not going to bother rehashing old ground. If you want to learn how to do them, there are a lot of authors who provide courses and books. My favorite is Brian Meeks. He has a book about Amazon Ads, and I used to recommend it a lot. I’ve heard that Amazon has changed the way they do ads, so his step-by-step instructions are no longer applicable. Concepts of patience, testing, and slowly building your ad, however, are still great advice. Despite not being able to point you in the direction of his book, he’s done several interviews for podcasts as well, and he spoke at the 20 Books to 50K Conference in Vegas this past November. Check out his talk!

 

If you want more details, check out Chris McMullen’s blog post about the recent changes and how to work with them.

I’ve had a little success–meaning my bids are getting clicks, I’m seeing some buys, and I’m not spending a huge amount of money (not in enough to put me in the black with ROI, but you have to start somewhere). Figuring out ads is like learning to swim. You’re going to get a lot of water up your nose before you can float without drowning. This is a bad metaphor for me, as I still only know how to doggy paddle, but such is life.

I haven’t tried Facebook ads, mainly because I’ve heard they will take your money and run, unlike Amazon. Plus, I don’t have that many books out yet. I’ve read Michael Cooper’s book, Help! My Facebook Ads Suck! and that was extremely helpful. He, too, was at the 20 Books to 50K conference and you can watch his talk. 🙂

I’ll do a Part 3 later. I’ve given you lots to consider right now. Please go through those promo sites. If you can save five dollars a week and buy a $20 dollar promo for a reader newsletter once a month, that’s a great start when you thought you couldn’t afford to run ads at all.

Thanks for reading, and let me know if you have any thoughts, ideas, or things you’re going to try going in to 2019 and selling your books!

 

Good luck!

Where do you find readers for your books? Part 1

finding readers for your books blog posts part 1

This question sucks because 1) no one knows the answer, and 2) even if they do, their answer might not work for you.

What are the variables that make one person’s amazing results different from someone else’s?
* Genre. Thrillers. Contemporary Romance. Urban Fantasy. Epic Fantasy. Someone might have just had a great launch of their Suspense novel and you want to duplicate that for your Bigfoot Romance. Their methods probably won’t work for you.
* Quality. Your friend may have paid out $400 for a quality cover, had two editors edit it, and used a professional formatter to make their insides look as professional as they can look. You don’t have a budget like that. If you don’t, you’re already a million miles behind your friend–even if you write in the same genre.
* Your friend has a backlist and you don’t.

If you take into consideration these three things, answers to the question, where do you find readers, are going to be incredibly different.

A quick note about GENRE before we move on: you’re writing what you want, but you do have to keep in mind that the more niche you write the more you shrink your audience. On the other hand, you have a better chance at standing out in a smaller niche. At any rate, here’s a nice chart. If your goal is finding readers in a bookstore (you’re probably querying then), you need to know where the little high school girl who stocks books after classes is going to put yours. Knowing your genre also makes marketing a bit easier because, hey, no one reads all the books, and you only want people who read your genre to read your book.

Literary_Genres

click the picture to read about the 17 literary genres

Quality

You know how in the grocery store you have to choose between a dented can and a can that’s not dented? Which do you choose? The undented one, right? Because we’re trained to look for things that are perfect. We don’t buy apples with bruises, we buy the milk behind the first one. When you are asking your potential reader to choose between your poor-quality cover, bad blurb, and insides with typos against a book with a nice cover, an intriguing blurb, and insides without typos, who do you think they are going to choose?

This seems like a no-brainer, but authors are too close to their own books to see if something is working, or, more specifically, not working. I’ll show you what I mean:

amazon sell page of a book

This is the sell page of my book, Don’t Run Away. It’s the first in a trilogy. People look at these things when they bring up your book be from an ad, from a friend’s recommendation, whatever.

  1. A good cover. You need one. YOU NEED ONE. I’m not saying mine is the best, but hoo-boy, it’s better than some out there.
  2. A nice author photo. No one talks about these, but with social media, readers want to interact with their favorite authors. They want to see you are a real person. If they tweet to you that they enjoyed your book, or if they say Hello on your FB author page, they think it’s really cool when you say thank you, or Hi! back.
  3. Well-written blurb. You need a good blurb to draw them in.
  4. The reviews help. The more the better, obviously, because. . .
  5. Amazon is more than happy to show your potential reader something else they can buy instead of your book. If your cover and blurb miss the mark, they offer another choice in the same genre your potential reader can click on.

If you take a look at the screenshot above, you can see the book they are advertising at the bottom has a nice cover and more reviews than mine. At that point, I’m hoping my blurb brings them in, or the first couple sentences of the look inside if they make it that far.

If you’ve written a strong blurb and you make your potential reader click READ MORE look what happens:

screen for blog 2

The ad disappears. We don’t have very long attention spans. A good blurb could mean the difference been a sale and a pass.

I watched Bryan Cohen and Chris Fox tear part a couple of covers and blurbs on a recording from a 20 books to 50K conference this year in Vegas. Take a look and see if you can make your selling page better:

Backlist

No one thinks about backlist when we look for readers. But the fact is, self-publishing is a vicious and competitive environment. These days to find any traction, you need to have about 15-20 books written already. When I first started publishing, that number was six. Self-publishing has exploded to the point where 50,000 books are self-published every month. (That stat was pulled, I think, from Michael Anderle during this same conference.)

The most important thing that self-published authors have is a backlist of 15-20 books. This is because most self-published authors make the bulk of their money on their backlist.  — The Complete Creative

The idea is that if you manage to pull one person into your readership, you can offer them more than just one or two books. You want them to read them all.

You can liken finding readers to any cliche you want. Rome wasn’t built in a day. Publishing is a marathon, not a sprint. Start at the base of the mountain and work your way up. It all amounts to the same thing–finding readers takes a lot of time.

book-publishing-quotes-by-jo-linsdell-315693

No one disagrees it starts with the best book you can produce. And then write another.

the best advertising you can do

Stay tuned for part two of where to find readers!

Until next time!

KDP Select/KU vs. going wide, IngramSpark and other musings

GOING WIDE VS KDP SELECT

The other day I pulled my books out of KU. For those of you who may not know what that is, Kindle Unlimited is a program through Kindle Direct Publishing that is offered to authors who don’t publish their ebooks anywhere else. They get paid from a giant slush fund for “pages” read.  Some authors think that Amazon is the best, and there isn’t anywhere else to publish. But where is there to go if you decide you don’t want to give Amazon exclusivity? Kobo, Books (aka iBooks), Nook, Google Play, and a few others that can be reached through an aggregator like Draft2Digital or PublishDrive are available for indie authors. Thank goodness indie authors have a choice.

choice street signs

It’s a little scary, since I have been getting a few page reads here and there, mostly since I paid for a FreeBooksy promo not long ago. Usually that will put my book on the radar for a while, but tends to taper off. Like today, I’ve only made $4.81 in page reads, compared to my highest day ten days after my promo, which made me $56.80. That’s just for All of Nothing, when I ran a free promo for it on November 9th. It’s been a pretty long tail, still getting page reads more than a month after my promo, but I’m thinking I can do better.

It is scary, thinking about losing even those meagre page reads, but there is one thing I have to remember: even if my books aren’t in KU anymore, anyone shopping on Amazon who wants to read my books, can still buy them. What I’ve made today in page reads would calculate into 2.5 people buying my book at $2.99. Sometimes I think authors forget about that part of it. Just because you’re not in KU anymore doesn’t mean authors can’t buy your book. That is really a powerful thing for me to remember, and it makes it easier to feel better about the decision I made to go wide.

I’m really excited about the opportunity publish my books on Kobo. Kobo is growing and right now, according to an old 2016 stat, they have 26 million users worldwide. That’s a lot of readers. And with Kobo Writing Life, I’ve heard they are very friendly and want to work with indie authors.

Some indies go wide from the start, but lots more, not knowing how or where to publish, stick with only Amazon. Neither of these paths is wrong. When I first moved into publishing, I was happy to deal with one vendor. I only had to deal with one file to format, and one upload. One price. I stuck my books in KU and mainly forgot about them as I wrote the next.

But as you publish more books, and you start to learn what other successful indies are doing, you have to think about where your want your business to go. You hear about the risks of putting all your eggs into one basket. But then you hear about authors making hundreds of thousands of dollars in KU reads. (And you also hear about how Amazon can, at random, target one of those authors and essentially take all their income away with a single push of a button.)

Joanna Penn continually says you need to think about more than one stream of income. For her that means speaking gigs, writing non-fiction, her podcast, and other things she has going on in her career, but for indies who don’t do as much as she does, it could simply mean not counting on one company for all your income.

I’ll be going direct with Kobo, since that is how you access their promotions tab. But I’ll likely use Draft2Digital to publish my books everywhere else.

If you’re interested in going wide, and you want to learn what Kobo can do you for you, Joanna Penn recently had a guest on her podcast who works at Kobo, Camille Mofidi. You can click here to listen to it. Mark Lefebvre used to work at Kobo, but now has moved to Draft2Digital. I love Mark and used to listen to the Kobo Writing Life podcast where he would frequently talk about what works on Kobo to sell books. He also wrote a book, Killing It On Kobo: Leverage Insights to Optimize Publishing and Marketing Strategies, Grow Your Global Sales and Increase Revenue on Kobo (Stark Publishing Solutions) on how to use Kobo to sell your books. Mark also did a recent interview on The Science Fiction and Fantasy Marketing Podcast hosted by Lindsay Buroker, Jeff Poole, and Jo Lallo. You can check it out here

My books won’t completely drop out of KDP Select until February, so I have to wait. You don’t want to make Amazon mad at you, so if you decide to go wide, please make sure that your books have completed their three months within the program. If you have several books like I do, you’ll need to wait until they have all dropped out before going wide, as their months could overlap. Plus, they don’t do that automatically–you have remember to uncheck the box in your KDP dashboard.

As for my paperbacks, I am changing that up, too. I’ve seen first hand that if you don’t use KDP Print to distribute to Amazon (or CreateSpace before) Amazon can play hardball and sometimes make your book unavailable or out of stock. To me, this would be a pain in the butt because who has time to police their books all day? I’ve published all my books through CreateSpace/KDP print, and I have found no issues with quality as I’ve heard some complain about. But I have moved my books out of Expanded Distribution on KDP Print and only use them to supply to Amazon. Then, after they drop out of their system, I’m going to publish my paperbacks with IngramSpark and use them for Expanded Distribution. The reason I’m doing this is because I want to approach my local bookstores about carrying my books.

Seeing the benefits of going wide may take a while. But I’m in this for the long haul, and I don’t mind waiting. I need to start thinking about what I want for my business as I grow my backlist, and going wide and using IngramSpark for paperback expanded distribution feels like the right way to go. But only time will tell.

Wish me luck!

Blog signature

for a little while longer. 🙂 

 

My Promotion for All of Nothing with Freebooksy

It’s rather counterproductive to pay to give your book away. But Freebooksy isn’t the only place you can do it. There are numerous places to promote a free book, but I like Freebooksy because they seem to have the most reach. 

What can you hope for when you do a promo for a free book?

  1. It will drive traffic to your other books. This makes a backlist key.
  2. That someone will actually read it and post a review.
  3. It will boost your KU reads if you’re in Kindle Unlimited.

I guess that’s it. Mainly, you’re hoping for reviews and that people will like you enough to pay for your other books. Sometimes you get a bump in KU reads, but you definitely don’t have to spend what Freebooksy charges you for that. 

I ran a different Freebooksy ad a few months ago for Don’t Run Away, and you can read about here. Anyway, this ad did better in downloads, but we’ll see how it does over all, since Don’t Run Away is the first in a trilogy, and I got some decent read-through for that book with the ad. It came later, as some people take a bit to read a book or two or three, but after a few months, I was pleased with the results.

Anyway, so I also put my book free for the next day, in case there was anyone who maybe opened their email late and went to see if maybe the book was still free. I gave away 5,351 books on the real free day, the day the promo ran, and 867 books the next day, for a total of 6,218. (Too bad those weren’t sales.) I’m hoping that some of those will turn into reviews, but I may not know that for several months. Here is the graph of the downloads and what I got in KU reads from the date of the promo, until today, 11/17:

As you can see, there was a pretty big bump in KU reads for All of Nothing, but the promo did nothing to help with sales after the promo was over. That’s just for the one title though. Do we see a bump in sales for all my titles? Did the promo increase my visibility at all?  Let’s look:

Nope. But that’s okay. You have to start small, and for an indie, I don’t have many books out, anyway.

Everyone wants to know how much cash that equals out to, and let’s just say, I spent $100 on that promo, and I’ve only made a little over half back. I might, in the long run, but for right now, 8 days after my promo, that’s a no. 

Here’s what my promo looked like in the newsletter.  I was pleased I was at the top:

I love my cover; I loved the blurb I had to abbreviate from the longer one I have on Amazon. I’m really proud of this book, and I think it showcases how far my writing has come since I released 1700. 

If you downloaded All of Nothing, thank you! If you downloaded it but haven’t read it yet, I would love to know your thoughts when you do! And if you’ve read it, I would really appreciate the review, like this lovely one I got on Amazon:

We’re not supposed to respond to reviews, so reader, if you happen across this blog post, thanks for taking the time to review! I appreciate it. 

Would I consider the promo a success? That depends on what your version of success is. Giving away 6,000 books made good for my ranking:

But as we all know, free doesn’t mean too much. But all in all, I’m happy with the promo. I do want to try a Goodreads giveaway at some point, and they cost as much (or as little) as the Freebooksy ad. Maybe I’ll try it with my next book. But I have to pace myself since I won’t be publishing anything for a while as I write my Bridesmaid Quartet. I’m going to rapid release those, and I won’t be publishing them until all four books are done.

I would recommend doing a Freebooksy ad. So far I’ve liked the results of mine.

Until next time!

Laying the Groundwork for a (Romantic) Series

Series sell. Us indies are told this all the time. Write a strong first book in a series, hook the reader, and have natural read-through to the next three or four or five plus books. While my trilogy hasn’t taken off, (i.e. I can’t pay the rent with royalties yet) I do have some read through–people I have reading book three who wouldn’t be around had the first book been a standalone.

But there are a lot of questions to consider when thinking about a series:

  • Where is it going to take place?
    You need a setting that is interesting enough that the place of your books will hold

    interesting setting

    An interesting setting becomes a character in and of itself.

    the reader’s attention for that amount of time, lends plot potential, and is a place that you won’t get sick of as an author. A detective series could take place in a large city. There’s enough fodder for lots of crime, and the possibility of cops sitting around playing poker in a city full of millions of people is low. Lots of romances take place in small towns, but if you’re working with a small town, you need to make sure your characters have something to do. A town with one stoplight, where the only gas station closes at 8pm, doesn’t leave much opportunity to use setting as a character, unless something happens like a natural disaster such as a tornado. So when you’re planning your series, you have to keep the setting in mind. Susan Mallery’s Fool’s Gold series is based in a town called Fool’s Gold and its Mayor proves to be quite the matchmaker.

 

  • How many people are you going to start with at first?
    A series will evolve and change as you write (new characters will be introduced, for

    group of people

    Plan your characters.

    instance), but when you sit down to write the first book you’ll need to keep in mind where you want the first few books to go so you can lay the groundwork. Weaving future plots and characters into current narrative will clue your reader into the fact that yes, there will be more books about the characters they will come to care about, and yes, they will want to read the next and the next and the next. But you can only do that when you know what’s going to happen in the first handful of books. It can be a woman and her three best friends, or a guy and his two sisters. Nora Roberts does this well, and my Four Bridesmaids Quartet I’m planning is modeled after her Bride Quartet. (I’m not copying her–I’ve read Nora since I was a teenager, and I admire her plotting skills and the construction of her books. I wouldn’t be the writer I am today had I not read so much Nora Roberts growing up. She’s definitely influenced my writing for the better. :))

 

  • What are the characters’ backstories?
    Your characters’ backstories need to be related to the plot somehow. Say your three sisters had an abusive mother and their relationship with her bleeds into their relationships with their boyfriends. If you go bigger (a longer series) and it’s your town that has the problems, like a tornado, or hurricane, or a flood, your characters need to have personal problems associated with the town to create conflict. A popular romance trope is a stranger comes to town, and he’s got a ton of secrets. Only the widow in the falling down ranch house can breech his rough exterior to his secrets beneath. But he’s he’s also an electrician and can help rewire the school after the fire! That helps the town accept him and he feels like he belongs and he stays after he falls in love with your FMC (female main character).

 

  • What is your plot?
    Is your main plot going to be wrapped up in each book (like the detective solves the crime, and the next book would be the detective solving a new crime?) or is your main plot going to arc over a few books? If you’re hoping to write so a reader can pop in at book eight and not feel like they’ve missed anything, you’ll need to wrap up the plot at the end of each book while foreshadowing your next story. This is why it’s always best to know what your next book is going to be about so you can weave in those clues.

 


Publishing Your Series

The bullet points above are the writing part of it, but before you begin a series, it’s best to have some kind of idea about publishing.

  • Your publishing schedule.
    As an indie, you have complete control of your publishing schedule. Are you goingwaiting for a series to publish them as you write them, or are you going to save up a couple and publish them together? A week apart? Two weeks apart?In this case, being an indie author is definitely a perk. You don’t have to make your readers wait a year between books like the traditionally published authors do. But because of impatience, many indies publish as they write, without a thought as to making a reader wait for the next book. I haven’t met one author who likes to sit on books. (But I have heard of plenty of stories about the benefits to the authors who do.) The minute the book is ready, they hit publish. But what does this mean if you’re writing a series? How fast can you write the next book? Do you do this full-time and can publish the next one in two months, one month? Do you have a team that will edit and format and do your covers for you? What is the point of publishing a book one if it’s going to take you two years to publish the next?

 

  • Consistency.It’s really hard to go back and make changes to a book that’s already been

    changes

    This is a pretty kind of change. The kind made to your book after already publishing isn’t this pretty, and it’s time-consuming.

    published. Not that it’s hard from a technical standpoint–just make the fixes and upload the new file. But what about those readers who have read it already? Your plot and characters are already in their heads, and you want to ask them reread your book for the new information so the next book will make more sense? Sorry. It doesn’t work that way. If you write a book one, and something happens in book two to make your consistency fade away like fog in the sun, you’ve got a problem, if you’ve already published. But if you haven’t–good news! Just make the changes. As you add to the series, this isn’t realistic, I know that. You’re not going to sit on seven books. No one would. But in all practicality, sitting on two or three books to make sure your plot is going smoothly and you don’t have any big plot holes or changes that need to be addressed is pretty darn smart.

 

  • Covers 
    If you’re doing your own covers, or if you’re going to be buying premades, orbride_quartet nora roberts working with a designer, it’s very very very important that your covers not only fit the genre, but that your series will look like a series. That means your author name looks the same, that your pictures you choose are cohesive. It means that the series name is on all the books.Here’s Nora Roberts’ Bride Quartet I was telling you about earlier. It’s a lot easier to plan how your covers will look–at least the first few, if you wait to publish.
    It’s also helpful with titles. If you’re doing a trilogy, or a quartet, or even a quintet, it will give you a chance to think of titles that match the theme of your plots.

 

After my May/December romance, I am going to write a quartet. Yes, I will wait to publish until they are all done. I will do my own covers, and I’ve already thought of titles that will match the theme of the books. I have my town chosen, I’m mulling over characters now. It will take a lot of patience to write this series, but as I stated at the beginning of the post, series sell. I’ll have a trilogy and three standalones in my backlist, and it’s time for another series.

Are you writing a series right now? Are you publishing as you go? How much time is between them? Let me know!

 

Blog signature